Description

Book Synopsis
Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A comprehensive textbook that covers all the fundamental concepts and theories of marketing. The content coverage is presented in a clear and concise manner, making it easy for readers to understand and apply the concepts. The book is aimed at students of marketing, as well as professionals who want to refresh their knowledge and skills. It includes real-world cases and examples, which help readers to see the practical applications of marketing concepts.

Principles of Marketing

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    £87.20

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    RRP £109.00 – you save £21.80 (20%)

    Order before 4pm today for delivery by Wed 24 Jun 2026.

    A Paperback / softback by John Ericson A. Policarpio

    1 in stock


      View other formats and editions of Principles of Marketing by John Ericson A. Policarpio

      Publisher: Arcler Press
      Publication Date: 29/02/2024
      ISBN13: 9781774697122, 978-1774697122
      ISBN10: 1774697122
      Also in:
      Sales and marketing Sales and marketing management

      Description

      Book Synopsis
      Marketing is the process of creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. A comprehensive textbook that covers all the fundamental concepts and theories of marketing. The content coverage is presented in a clear and concise manner, making it easy for readers to understand and apply the concepts. The book is aimed at students of marketing, as well as professionals who want to refresh their knowledge and skills. It includes real-world cases and examples, which help readers to see the practical applications of marketing concepts.

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