Sales and marketing Books
£25.88
Lulu.com INTELLIGENT CUSTOMER ENGAGEMENT
£59.92
£46.55
£15.92
Lulu.com Work SMARTER
£20.49
Palgrave Macmillan Sales Force Design For Strategic Advantage
Book SynopsisThis book focuses upon the role of the sales force in today''s changing world and how to design a sales force for strategic advantage. It includes sections on how to assess the current sales force design and how to implement change and covers customer segmentation, market strategy, structuring and sizing, alignment, metrics and managing change.Table of ContentsDesigning and Redesigning the Sales Force in Today's Changing World A Process for Designing the Sales Force for Strategic Advantage Sales Strategy Go-To-Market Strategy Designing the Sales Force Structure Sales Roles Sizing the Selling Organization Sales Territory Alignment Sustaining the Successful Selling Organization Managing Change
£54.99
Bloomsbury Publishing PLC Marketing
Book SynopsisAn introduction to marketing theory and practice based around Palmatier's acclaimed first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier' four principles all customers differ, all customers change, all competitors react, all resources are limited provide a framework for understanding the diverse and idiosyncratic world of modern marketing. Whether offline or digital, B2C or B2B, products or services, domestic or international, the same principles apply.This textbook dives headfirst into marketing controversies. Unique learning features, Marketing Fail and Shades of Grey, capture the messy reality of the business world and encourage students to reflect critically on both sides of a debate. A focus on application means that a large share of the text is devoted to case studies featuring contemporary organisations such as Beyond Meat, Zoom, IKEA, and the World Health Organization.The perfect textbook fo
£133.00
Kogan Page B2B Marketing Fundamentals
Book SynopsisKate Mackie is a Partner and Global Integrated Go-To-Market Lead at EY. Based in Salisbury, UK she is a Fellow of the Chartered Institute of Marketing, an alumnus of the Institute for Real Growth and a member of the Marketing Society where she was nominated as Most Influential Marketer of the year 2023. With 20+ years' experience, she is regularly an awards panellist selecting best brands, awarding agency accolades and ensuring marketing excellence has B2B representation. She is an active mentor for entry level marketers and a guest lecturer at Cambridge Judge Business School.
£999.99
Kogan Page Brand Global Adapt Local
Book SynopsisKatherine Melchior Ray lectures on international marketing and leadership at UC Berkeley Hass School of Business, CA. She has over twenty-five-years experience building the world's best consumer brands at companies including Nike, Nordstrom, Louis Vuitton, Gucci, Hyatt, Shiseido and Babbel across the world including in the USA, Japan and Europe. She has guest lectured at Stanford, Wharton, Brown and Portland State University. Nataly Kelly is Chief Marketing Officer at Zappi, based in Boston, MA. Previously she served at HubSpot as Vice President of Marketing, Vice President of International Operations and Strategy, and Vice President of Localization.
£999.99
Kogan Page Social Media Marketing Digital Marketing in a Networked World
Book SynopsisZizheng Yu is Programme Director of the MA in Social Media and Digital Marketing at Exeter University, UK. He worked in senior branding positions across the world and as a Journalist for Chinese Southern Daily in Foshan and for UK Chinese Journal in London.Hyunsun Yoon is a Senior Lecturer in Strategic Communication at the Department of Media, Culture and Creative Industries at City, University of London. As a Senior Fellow of the Higher Education Academy (SFHEA), she has extensive experience in teaching media, advertising, and marketing communications.
£95.25
LIGHTNING SOURCE INC Travel Retail An Insiders Guide
£14.99
Total Growth Ownership Limited MEHscapology
£12.34
Amazon Digital Services LLC - Kdp Infectious
£16.72
HarperCollins Focus Stories That Stick How Storytelling Can Captivate
Book SynopsisThe moment you take control of your stories, you take control of your business and your life.Trade Review'Here's the story: your business is in its current state, you buy this book, read it in one sitting like I did, have your mind blown, your business greatly improves. End scene. Lots of people tell stories, a few are great at it and one can show you how to do it. That's the story of Kindra and this book.' --Scott Stratten, bestselling, award-winning author and Hall of Fame Speaker/Storyteller'I'm picky about what I read. Doubly so with business books. But Kindra hooked me on page one and wouldn't let go. Such is the power of superb storytelling. If you want to inspire your customers and your team, craft a vision that resonates, and do better marketing, Stories That Stick is essential reading.' --Rand Fishkin, Founder of SparkToro'In my business, telling a personal story is the essence to authenticity, and proof that what I do and who I help really achieves results. Stories share a journey that me and my team can identify with and provide a way to personally connect with our clients.' --Autumn Calabrese, Entrepreneur, fitness and nutrition expert'Storytelling is an art form often lost today among snippets, sound bites, and buzzword copy. Which is unfortunate, because story is how we've connected with each other since language began. In Stories That Stick, Kindra Hall beautifully weaves the argument for story with the best way to craft one. Advice every business owner and influencer needs to understand.' --Mel Robbins, author of the international bestseller The 5 Second Rule'Storytelling is an essential business skill. It makes data more compelling and communication more effective. In her book, Kindra Hall makes storytelling accessible to anyone. You don't have to be a great writer to tell great stories--you just need to know how to tell Stories That Stick. --Charles Duhigg, bestselling author of The Power of Habit and Smarter Faster Better'Timely, personal, poignant, and powerful, Stories That Stick is required reading to grow your business with the power of stories. Highly recommended!' --Jay Baer, Founder of Convince and amp; Convert, coauthor of Talk Triggers'Whatever you do, wherever you are in your career, this is the book to read right now. Practical, funny and true, Kindra's new book is a keeper.' --Seth Godin, New York Times bestselling Author of This Is Marketing
£18.99
Thomas Nelson Publishers La Ventaja del Introvertido
Book SynopsisLos introvertidos no solo pueden ser vendedores; pueden ser vendedores increíbles, ¡sin cambiar quiénes son!
£13.29
Amacom Sales Success
£9.49
HarperCollins Leadership Unreceptive
Book SynopsisIn sharp contrast to the traditional approach to selling, learn how shifting the focus from crafting the perfect message to creating receptivity to your message will not only help you convert the formerly unwinnable customer but also transform the relationships that matter most.
£13.49
Amacom Dont Think Pink
£12.99
Thomas Nelson Publishers Ultimate Sales Tool Kit
£12.99
Amacom Sales Differentiation
£16.14
Amacom Real Influence
£12.99
HarperCollins Focus Powerful Proposals
Book Synopsis
£999.99
HarperCollins Focus Exceptional Service Exceptional Profit
Book Synopsis
£12.99
Amacom Marketing to Millennials
£14.99
Little, Brown & Company Top Performer
Book SynopsisWe all sell something for a living -- whether it''s a brand, a vision, an education, a direction, or a service. We might even be selling a set of numbers to a board meeting, learning to a student, or cereal to an infant. This eye-opening parable is about harnessing natural energy--yours and that of those around you--in order to take your sales, and your satisfaction to the next level of success. In Top Performer, you''ll meet Jim, a disciplined but uninspired sales manager. In London on vacation--his first in years--he meets a gentleman named Top Hat. In an engrossing conversation, Top Hat tells him about a legendary Dublin busker/street performer called the Rat Catcher, who engages his audience and effortlessly charms them into parting easily with their change. Top Hat then gives Jim an envelope to bring to the Rat Catcher as a form of introduction. Jim is incredulous, and even a bit suspicious. But after a trip back home, he''s willing to do anything to break out of his rut of good-t
£19.95
HarperCollins Leadership Time Traps
Book SynopsisWhere do you spend your time? As a salesperson, chances are you’re wasting it on things that aren’t professionally impactful or personally fulfilling. Learn the key to gaining more of everything you want--sales, time with family, and money--by making the most out of your day.
£13.99
Hay House Expert Secrets
Book SynopsisTrade Review“In the six weeks following the first webinar I did based on the principles Russell Teaches in Expert Secrets, I sold more than I had the previous year.” —Alison J. Prince, BecauseICan, creator of the 0-100k System “Russell Brunson teaches internet marketing in such a way that anyone can do it. He taught me that you need three things: a colorful character, a cause, and to transform people. Webinars as Russel teaches them really transformed my business.” —Liz Dunoon, The 10 Minute Tutor, author of Helping Children with Dyslexia“Russell Brunson is incredible. I’ve been with other coaches, incredible coaches, and what Russell’s done is take abstract ideas and packages them neatly into little steps and principles. He’s allowed me to see what I was doing, I just couldn’t put words to it. Russell has a gift for putting powerful things into step-by-step formulas. —Setema Gali, author of Winning After the Game“Russell’s advice has helped me keep my business lean. For the past nine years I’ve been able to live in 65 different countries and support myself with the sale of just one ebook that costs $67.00. I’ve sold over 100,000 copies. We’ve started other businesses as well.” —Jacob Hiller, athletic performance coach and creator of The Jump Manual“If it wasn’t for Expert Secrets, it would have been impossible to grow my business the way I have. Russell has already figured out what works and what doesn’t. I’ve been able to help over 350,000 women with my program, and that wouldn’t have been possible without the information I learned from Russell.”—Kaelin Poulin, co-founder of LadyBoss Weight Loss “Russell is a genius. The only two books that I ever recommend to my teams or my clients are Dotcom Secrets and Expert Secrets for marketing and for positioning in today’s marketplace.” —Garrett J. White, founder of the Wake Up Warrior movement and author of Warrior Book“Implementing the program outlined in Expert Secrets was life changing for me. I’ve been able to duplicate my income as a chiropractor simply by teaching other chiropractors what I learned in this book. I am forever grateful to Russell.” —Dr. Chad Woolner, DC, Align Integrated Medical Clinic“Expert Secrets taught me the importance of putting together and building a solid culture in whatever you’re doing. When you become an expert, it’s vital to also build a culture and community around your movement. I’m able to help so many more people around the world now because of what I’ve learned from Russell.” —Liz Benny, The Queen of Kapow, entrepreneur and business coach"Expert Secrets helps me better teach branding and marketing to my stylist students."—Danielle White, founder of DKW Styling
£17.38
AuthorHouse Spiritual Marketing
£17.83
Palgrave MacMillan UK Sonic Branding An Introduction
Book SynopsisBrands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.Trade Review'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The BooksellerTable of ContentsIntroduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships
£64.99
Author Solutions Inc Sales Operations Planning Best Practices Lessons Learned from Worldwide Companies
£28.98
Trafford Publishing Sales Operations Planning Best Practices Lessons Learned from Worldwide Companies
£39.60
Simon & Schuster TechnoReady Marketing
£14.30
Xlibris Corporation Sales Analytics Guide
£17.59
iUniverse Making Waves Radio on the Verge
£11.17
Createspace Independent Publishing Platform 2012 Profiting from the End of the World
£9.74
Simon & Schuster The Power of Product Platforms
Table of ContentsContentsPreface1. The Power of Product Platforms2. Managing Product Platforms3. Platform Strategy4. Achieving Product Elegance Through Composite Design5. Organizing for Renewal6. Measuring the Performance of Product Families7. Product Family and Platform Concepts for Software8. Electronic Information Products9. Bridging to the FutureNotesIndex
£15.00
Simon & Schuster Contagious
Book SynopsisThe New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on HappinessWhat makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contag
£16.14
Createspace Independent Publishing Platform Preparing Inventions for Marketing Success The Secrets of Successful Inventors Volume 1
£8.18
ebookit.com The Complete Guide to Public Relations for SMEs
£23.39
ebookit.com The Complete Guide to Public Relations for SMEs
£31.49
Bloomsbury Publishing PLC Show Me the Money How to Make Money through Sports Marketing
Table of ContentsIntroduction PART I: ANALYSIS, STRATEGY AND POSITIONING 1 Sport and business Football, king of sports Sports properties Models of ownership Football finance Management trends 2 Sports marketing and products Hail, sports marketer! Products and customers Models of revenue Sports marketing vs conventional marketing 3 Strategy, positioning and brand The sports marketer’s roadmap We need positioning From the positioning to the brand Validate your decisions The business plan PART II: MEDIA EXPOSURE AND CRITICAL MASS 4 Media exposure To be or not to be in the press Knowing the media environment Auditing content The communication plan Distributing the content The ‘non-business’ of own media Social networking sites 5 In search of the critical mass The value of the critical mass of supporters The supporter numbers kit The ‘pulling in the punters’ mindset He who has a database is wealthy beyond words We now have a commercial product PART III: SALES 6 Packing the stadium Crowd attendance and the multiplier effect The scorecard of factors influencing match attendance The exploitation of the stadium diagram The content of events Your place or mine? The case of Juventus 7 Hanging up the ‘sold out’ sign The products Matchgoers’ experience through touch points The six Ps marketing mix Ticket sales scenarios Concessions, advertising and other products The sales action plan 8 Sponsorship rights or bust A tough terrain The winning three-leaf clover Solving the sudoku of commercial rights Advertising spaces with a life of their own 9 Selling Sponsorship FC Sponsorship and other forms of commercialisation Competition and ambush marketing Capturing sponsors, step by step Auditing and mapping Designing the sponsorship programme The top-notch sales dossier Here it is! The sponsor’s money! 10 Image rights, TV and licensed merchandise The prime time of image rights The VIP roadmap The upheaval in the European television market The consolidation of collective selling of rights Sensible commercial exploitation of TV rights Basic concepts in merchandising management Outsource and conquer! Red card for pirates PART IV: IMPLEMENTATION 11 Lawyer for a day The clauses that keep you awake at night Sample football club sponsorship contract 12 Implementation par excellence Touch points in the relationship with the sponsor The sports marketer’s renewal mentality Marking the sponsor The ten commandments for successful sponsorship 13 The proud sponsor Sponsorship vs conventional advertising Activation, activation, activation The 360° action plan Case studies: Audi, Nike, Coca-Cola, Mahou 14 The ‘Ballon d’Or’ sports marketer The first eleven and the technical staff Eleven sales techniques that work Eleven skills for winning the Ballon d’Or The eleven files in the new minister’s briefcase Bibliography Acknowledgements Index
£23.52
Createspace Independent Publishing Platform Eco Friendly Promotional Product Guide A Green Marketing Handbook for Small Business
£10.02
iUniverse Hire Performance
£17.53
Createspace Independent Publishing Platform The Best Darn Invention Marketing Book Vital Information for the Aspiring Inventor
£8.21
Createspace Independent Publishing Platform Marketing Inventions Successfully Increasing Odds for Inventor Success
£8.26
APress Introduction to Google Analytics A Guide for
Book SynopsisChapter 1: Overview.- Chapter 2: Blogalytics.- Chapter 3: Getting Traffic for Analytics.- Chapter 4: Reviewing Performance of Campaigns.- Chapter 5: Fun with eCommerce Analytics Part I: Shopify.- Chapter 6: Fun with eCommerce Analytics Part II: AdWords.- Chapter 7: Fun with eCommerce Analytics Part III: Gumroad.- Chapter 8: Exploring Google Analytics Certification.Table of ContentsChapter 1: Overview Chapter 2: Blogalytics Chapter 3: Getting Traffic for Analytics Chapter 4: Reviewing Performance of Campaigns Chapter 5: Fun with eCommerce Analytics Part I: Shopify Chapter 6: Fun with eCommerce Analytics Part II: AdWords Chapter 7: Fun with eCommerce Analytics Part III: Gumroad Chapter 8: Exploring Google Analytics Certification
£33.70
Createspace Independent Publishing Platform One Call Closing The Ultimate Guide To Closing Any Sale In Just One Sales Call
£14.48
Authorhouse Lean Selling
£22.53
