Description

Book Synopsis
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

Trade Review

'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller



Table of Contents
Introduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships

Sonic Branding An Introduction

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    £64.99

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    Order before 4pm tomorrow for delivery by Wed 17 Jun 2026.

    A Hardback by D. Jackson

    15 in stock


      View other formats and editions of Sonic Branding An Introduction by D. Jackson

      Publisher: Palgrave MacMillan UK
      Publication Date: 10/6/2003 12:00:00 AM
      ISBN13: 9781403905192, 978-1403905192
      ISBN10: 1403905193
      Also in:
      Sales and marketing

      Description

      Book Synopsis
      Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.

      Trade Review

      'Defines a new competitive area in the creation and development of brand-sound. I actually believe this may be the first book on the subject.' - Keith Clack, The Bookseller



      Table of Contents
      Introduction New New Thing Brand Experience Sonic Expressions Environment Multimedia Sound-only Music Voice Ambience Internal Communications Managing the Creative Process Business Ethics Deep and Memorable Relationships

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