Description



Table of Contents

Contents

Preface

1. The Power of Product Platforms

2. Managing Product Platforms

3. Platform Strategy

4. Achieving Product Elegance Through Composite Design

5. Organizing for Renewal

6. Measuring the Performance of Product Families

7. Product Family and Platform Concepts for Software

8. Electronic Information Products

9. Bridging to the Future

Notes

Index

The Power of Product Platforms

    Product form

    A Paperback by Alvin P. Lehnerd, Marc H. Meyer

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      Book details

      Publisher Simon & Schuster
      Published 5 January 2011
      ISBN-13 9781451655308
      978-1451655308
      ISBN-10 1451655304
      Also in:
      Sales and marketing History: specific events and topics Philosophy

      Description



      Table of Contents

      Contents

      Preface

      1. The Power of Product Platforms

      2. Managing Product Platforms

      3. Platform Strategy

      4. Achieving Product Elegance Through Composite Design

      5. Organizing for Renewal

      6. Measuring the Performance of Product Families

      7. Product Family and Platform Concepts for Software

      8. Electronic Information Products

      9. Bridging to the Future

      Notes

      Index

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