Sales and marketing management Books
Edward Elgar Publishing Ltd Handbook of Pricing Research in Marketing
Book SynopsisPricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area.The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems.Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.Table of ContentsContents: Foreword Introduction Vithala R. Rao PART I: INTRODUCTION/FOUNDATIONS 1. Pricing Objectives and Strategies: A Cross-Country Survey Vithala R. Rao and Benjamin Kartono 2. Willingness to Pay: Measurement and Managerial Implications Kamel Jedidi and Sharan Jagpal 3. Measurement of Own- and Cross-Price Effects Qing Liu, Thomas Otter and Greg M. Allenby 4. Behavioral Pricing Aradhna Krishna 5. Consumer Search and Pricing Brian T. Ratchford 6. Structural Models of Pricing Tat Chan, Vrinda Kadiyali and Ping Xiao 7. Heuristics in Numerical Cognition: Implications for Pricing Manoj Thomas and Vicki Morwitz 8. Price Cues and Customer Price Knowledge Eric T. Anderson and Duncan I. Simester PART II: PRICING DECISIONS AND MARKETING MIX 9. Strategic Pricing of New Products and Services Rabikar Chatterjee 10. Product Line Pricing Yuxin Chen 11. The Design and Pricing of Bundles: A Review of Normative Guidelines and Practical Approaches R. Venkatesh and Vijay Mahajan 12. Pricing of National Brands Versus Store Brands: Market Power Components, Findings and Research Opportunities Koen Pauwels and Shuba Srinivasan 13. Trade Promotions Chakravarthi Narasimhan 14. Competitive Targeted Pricing: Perspectives from Theoretical Research Z. John Zhang 15. Pricing in Marketing Channels K. Sudhir and Sumon Datta 16. Nonlinear Pricing Raghuram Iyengar and Sunil Gupta 17. Dynamic Pricing P.B. (Seethu) Seetharaman PART III: SPECIAL TOPICS 18. Strategic Pricing: An Analysis of Social Influences Wilfred Amaldoss and Sanjay Jain 19. Online and Name-Your-Own-Price Auctions: A Literature Review Young-Hoon Park and Xin Wang 20. Pricing Under Network Effects Hongju Liu and Pradeep K. Chintagunta 21. Advance Selling Theory Jinhong Xie and Steven M. Shugan 22. Pricing and Revenue Management Sheryl E. Kimes 23. Pharmaceutical Pricing Samuel H. Kina and Marta Wosinska 24. Pricing for Nonprofit Organizations Yong Liu and Charles B. Weinberg 25. Pricing in Services Stowe Shoemaker and Anna S. Mattila 26. Strategic Pricing Response and Optimization in Operations Management Teck H. Ho and Xuanming Su Index
£60.75
Hodder & Stoughton Bright Marketing for Small Business
Book SynopsisA resource to help small business owners successfully market their product or service. Expert marketer and author, Robert Craven explains why it's important to be different from the competition to succeed, helping decide your message, your target audience and what method of communication is most suitable.
£12.34
Taylor & Francis Ltd CIM Revision Cards: Delivering Customer Value
Book SynopsisDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.Table of ContentsProduct proposition and brand management; Channel management; Managing marketing communications; Managing and achieving customers' service expectations through the marketing mix
£21.79
Taylor & Francis Ltd CIM Revision Cards: Assessing the Marketing
Book SynopsisDesigned specifically with revision in mind, the CIM Revision Cards provide concise, yet fundamental information to assist students in passing the CIM exams as easily as possible. A clear, carefully structured layout aids the learning process and ensures the key points are covered in a succinct and accessible manner. The compact, spiral bound format enables the cards to be carried around easily, the content therefore always being on hand, making them invaluable resources no matter where you are. Features such as diagrams and bulleted lists are used throughout to ensure the key points are displayed as clearly and concisely as possible. Each section begins with a list of learning outcomes and ends with hints and tips, thereby ensuring the content is broken down into manageable concepts and can be easily addressed and memorised.Table of ContentsThe nature of the organization and the impact of its environment; The micro-environment; Analysis of the competitive environment; The macro-environment; The demographic, social and cultural environment; The economic and international environment; The political and legislative environment; The technical/information environments; Environmental information systems - coping with the challenge of environmental change
£21.79
Bard Press Marketing Outrageously Redux: How to Increase
Book SynopsisIncreasing your sales with marketing ideas that break through the clutter and get your customer's attention. Tom Peters says, "Jon Spoelstra knows his stuff." Pat Williams, founder of Orlando Magic says, "I consider Jon the top marketer in the world." The Wall Street Journal says, "Mr. Spoelstra is one of those guys who thinks 'out of the box'." In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules―tested and proven―in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line―without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks ―this book is for anyone who influences the course and attitude of your company.Trade ReviewIt's not often that I find myself continuously referring to a book for motivation and guidance. But that is exactly what I found myself doing with Marketing Outrageously. It's the ultimate guide for taking companies of any size to a new level. It's full of crazy, fun ideas that can help anyone sell more. I highly recommend this book. -- Mark Cuban Owner, Dallas Mavericks
£12.99
Fitness Information Technology, Inc, U.S. Sharing Best Practices in Sport Marketing: The
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£17.99
Aviva Publishing Selling with Authentic Persuasion: Transform from
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£22.46
John Wiley and Sons Ltd Inside the Tornado: Marketing Strategies from
Book SynopsisInside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado.Table of ContentsPart 1 The Development of Hypergrowth Markets Chapter 1 The Land of Oz Chapter 2 Crossing the Chasm—and Beyond Chapter 3 In the Bowling Alley Chapter 4 Inside the Tornado Chapter 5 On Main Street Chapter 6 Finding Your Place Part 2 Implications for Strategy Chapter 7 Strategic Partnerships Chapter 8 Competitive Advantage Chapter 9 Positioning Chapter 10 Organizational Leadership Index
£13.49
Mosaique Press 52 Ways to Grow Your Business: An Idea a Week to Generate Enquiries, Improve Conversion Rates and Retain Clients
£15.73
Rethink Press iSell: Unlock Your Winning Sales Mindset
£12.34
Right Book Press The Authority Guide to Writing & Implementing a
Book SynopsisHave a sales plan? Now you need a marketing plan. Written especially for small businesses, this Authority Guide shows you how to write and execute your marketing plans efficiently and accurately. Ambrose and Jo Blowfield will help you create a plan using proven, affordable marketing tactics for both digital and traditional strategies. You''ll have a year long marketing plan that is structured, well thought out and targeted to your ideal clients, allowing you proactively to promote your business.
£9.49
Mandrill Press The International Sales Handbook
£11.87
Right Book Press Pricing for Success: The 7-step plan for winning
Book SynopsisPerfecting your pricing is fundamental to the success of your business. It affects how your customers perceive you, it can make or break a sale, and it’s the most powerful key to profitable and sustainable growth. But how do you know your pricing is right? How do you approach making this most crucial of decisions with confidence and clarity? In Pricing for Success, leading pricing expert Mark Peacock takes a fresh look at the power and psychology of pricing and walks you clearly through seven essential steps that will improve your pricing, delight your customers, and create a more profitable business. Through an illuminating and informative blend of straightforward examples, templates and real-life case-studies, presented alongside over fifty expert pricing tips, tools and tactics, you’ll discover: Why pricing is your biggest lever for profitable growth. The persuasive pricing techniques that have the biggest impact. How customer-driven approaches make it easier to boost your bottom line. The surprising truth about premium pricing and how it’s easier to sell. How to cleverly structure your offer so you can optimise your prices. How to avoid common pricing pitfalls and lose your fear of losing business. The time you spend on getting this right is the best investment you’ll make in your business. So, stop leaving money on the table, start taking control of your pricing and create a powerful new approach to pricing that will unlock higher profits and provide sustainable business growth.Trade Review"A must-read and accessible guide for any business concerned with delivering profitable growth." Nathan King, CEO, AddVantage Strategy"Relevant and practical! Packed with advice on why price matters and the importance of getting it right." David Pritchard, Managing Director, Sandler London East"Excellent! Makes a difficult subject simple and explains the true power of pricing." Roy Newey, Chairman, CEO and Author of Ready, Set, Grow – Make More Money and Keep It
£16.99
Book Brilliance Publishing The Million Dollar Sprint - Zero to One Million
Book SynopsisIn his latest book, Richard Woods shares the quickest and most viable way to scale your service business to a million in revenue. He covers cutting-edge sales and marketing techniques - including LinkedIn automation, Facebook advertising and online event marketing - plus a whole host of other top hacks and tips that will see your revenue grow exponentially. And, to make life easier, there are lots of helpful templates you can simply swipe and add into your marketing mix. With plenty of Aha! moments along the way, if you're looking to scale your business rapidly, this book is the game changer you need.Trade Review"A game changing sales and marketing system that is super easy to implement, and WOW what a treasure trove of templates." -Amanda C. Watts, Founder of Oompf Global
£11.69
i2i Publishing How to be a Successful Sales Person: And how to
Book SynopsisAn easy to read training guide to becoming a successful sales person. Explained with humour and coloured illustrations
£11.68
Goodfellow Publishers Limited Tourism Marketing
£103.50
Goodfellow Publishers Limited Tourism Marketing
£35.09
M.A. Consulting Group The Intrepid CEO
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£8.99
New Year Publishing Velocity 2.0
£17.95
Ideapress Publishing Close Deals Faster: The 15 Shortcuts of the Asher
Book SynopsisMost books about sales are one good idea stretched over 100 pages. What if there was a book that incorporated key ideas from all major sales institutes and numerous best-selling sales books into a unique set of sales skills with fifteen shortcuts to make sales happen faster? Close Deals Faster is the only book providing a robust, repeatable sales process for both business-to-business and business-to-government sales. It’s applicable to companies of any size - from startups to Fortune 500 enterprises. It’s a complex, changing and challenging business world out there. Salespeople selling undifferentiated commodities are being replaced by online sales. Prospects are considering more and more transactions as commodity sales. Sales cycle times are longer and salespeople can’t qualify leads quickly enough. Only a few elite salespeople are selling the most new business. And as consultative selling has increased in importance, the sales aptitude of the sales force becomes more important than ever. For sales based on overall value, most salespeople don’t have the right kind of skills to complete successful consultative transactions. John Asher’s passion is to make the complex simple! His experience as a Navy submarine commander, successful business leader, and award-winning speaker is that when you make the complex simple, you create greater success in life for everyone. That’s the passion, cause, purpose and belief at ASHER Strategies. It’s why John and his highly experienced team do what they do. Based on that passion, they provide robust revenue growth strategies for CEOs and their sales teams. They do this by consolidating best practice sales methodologies and sales aptitude research into the following three areas of sales enablement: 10 fundamental sales skills, the “blocking and tackling” of sales 15 simple shortcuts to help close sales faster 4 easily learnable levels of emotional intelligence to allow salespeople to expertly connect with and influence customers and prospects John and his team have provided sales advisory services to over 2,000 companies in the last two decades. The average increase in revenue for these companies was 18% in the first year. By reading Close Deals Fasterand adopting these winning skills and processes, you too can bring in new clients faster, upsell and cross-sell to current customers better and increase your emotional intelligence to where consultative sales are successful for both you and your growing customer base.
£17.09
Energy Efficiency Funding Group Selling Energy: Inspiring Ideas That Get More Projects Approved!
£18.63
Create Marketing Solutions 156 Ways To Market Your Local Business: And Stand
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£9.45
World Scientific Publishing Co Inc (USA) Pricing Services And Revenue Management
Book SynopsisCreating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
£10.74
World Scientific Publishing Co Inc (USA) Marketing: A Relationship Perspective
Book SynopsisMarketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.
£66.50
World Scientific Publishing Co Inc (USA) Customer Relationship Marketing: Theoretical And
Book Synopsis'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
£99.00
World Scientific Publishing Co Inc (USA) Customer Relationship Marketing: Theoretical And
Book Synopsis'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.'Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer ResearchCustomer relationship marketing (CRM) opportunities are embedded in the entire customer journey spanning several touch points across all stages including prepurchase, purchase, and postpurchase stage. Customer relationship marketing evolved from traditional marketing concept and has broadened its scope today, intersecting with the following domains, namely customer buying behavior process models, customer satisfaction and loyalty, service quality, customer relationship management tools and strategies, customer centricity, and customer engagement activities. A comprehensive, state-of-the-art textbook, Customer Relationship Marketing: Theoretical and Managerial Perspectives is organized as follows:
£52.25
Biggerpockets Publishing, LLC Scale: A Successful Agent's Guide to Leveling Up
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£21.24
Simon & Schuster Brand Portfolio Strategy: Creating Relevance,
Book SynopsisIn this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity.Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
£21.25
Manor House Publishing Inc Your Personal Marketing Playbook: The Art of
Book SynopsisRelationships sustain us. Where would be without our parents, our children, our husbands, wives, significant others, friends, business colleagues, sports friends, neighbours, or casual acquaintances? It is safe to say that without relationships, we would be nowhere. Mere shells of ourselves. The same truth applies to the business world. In fact, relationships are the real DNA of the business world. And, yet, very few business people see their relationships as a personal core asset, one that can be cultivated, nurtured and expanded into a key method of creating ongoing opportunity for themselves, and for everyone they meet. We''ve written this book to recognize and honour this most undervalued asset in our business lives. Our goal is to help our readers, our clients, and our network members take advantage of the best asset that they have. And have fun while doing so! As experts in the two most important channels for tapping into the full potential of our business relationships, we have joined forces to help our readers grow their relationships by growing themselves, both on- and offline. Together, in Your Personal Marketing Playbook, we explore the plays, or tactics, that a business professional can use to develop his or her social capital, on or off line, to create the revenue they truly deserve - while enjoying their lives. We call this collection of activities Personal Marketing. We''ve developed a formula to help our readers see their opportunity more clearly, and it summarises our recommended method of combining 160 referral marketing methods with the ever-expanding range of online tactics available today: Referral Marketing + Content Marketing = Personal Marketing = Success.
£10.19
AC Publishing Network and Multi Level Marketing Mastery: Follow
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£12.73
Darren Wilson Real Estate: Best Real Estate Investment Books
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£17.06
Jc Publishing Instagram Marketing Mastery: Learn the Ultimate
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£15.35
Sales Plus Profit Ltd Learning the Ropes: Achieving Sustainable Sales
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£7.49
De Gruyter Strategic Retail Management and Brand Management:
Book SynopsisThe retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.
£26.25
De Gruyter Data Science for Supply Chain Forecasting
Book Synopsis Using data science in order to solve a problem requires a scientific mindset more than coding skills. Data Science for Supply Chain Forecasting, Second Edition contends that a true scientific method which includes experimentation, observation, and constant questioning must be applied to supply chains to achieve excellence in demand forecasting. This second edition adds more than 45 percent extra content with four new chapters including an introduction to neural networks and the forecast value added framework. Part I focuses on statistical "traditional" models, Part II, on machine learning, and the all-new Part III discusses demand forecasting process management. The various chapters focus on both forecast models and new concepts such as metrics, underfitting, overfitting, outliers, feature optimization, and external demand drivers. The book is replete with do-it-yourself sections with implementations provided in Python (and Excel for the statistical models) to show the readers how to apply these models themselves. This hands-on book, covering the entire range of forecasting—from the basics all the way to leading-edge models—will benefit supply chain practitioners, forecasters, and analysts looking to go the extra mile with demand forecasting. Events around the book Link to a De Gruyter Online Event in which the author Nicolas Vandeput together with Stefan de Kok, supply chain innovator and CEO of Wahupa; Spyros Makridakis, professor at the University of Nicosia and director of the Institute For the Future (IFF); and Edouard Thieuleux, founder of AbcSupplyChain, discuss the general issues and challenges of demand forecasting and provide insights into best practices (process, models) and discussing how data science and machine learning impact those forecasts.The event will be moderated by Michael Gilliland, marketing manager for SAS forecasting software:https://youtu.be/1rXjXcabW2s Table of Contents I Statistical Forecast Moving Average Forecast Error Exponential Smoothing Underfitting Double Exponential Smoothing Model Optimization Double Smoothing with Damped Trend Overfitting Triple Exponential Smoothing Outliers Triple Additive Exponential smoothing II Machine Learning Machine Learning Tree Parameter Optimization Forest Feature Importance Extremely Randomized Trees Feature Optimization Adaptive Boosting Exogenous Information & Leading Indicators Extreme Gradient Boosting Categories Clustering Glossary
£38.70
De Gruyter Lean CX: How to Differentiate at Low Cost and
Book SynopsisIn recent years, many companies have realised customer experience (CX) is the new marketing battle ground. Substantial investments have been made to map customer journeys, identify pain points and improve CX to try and create cut-through. Using real world applications to introduce next generation design tools based on proven concepts from strategy, marketing, psychology and creative problem solving, Lean CX: How to Differentiate at Low Cost and Least Risk discusses how to use Lean Management approaches to innovate your customer experience. This practical book describes how the tools from Lean Management can be applied to the CX innovation problem. The authors draw on hundreds of CX design and strategic innovation projects across a range of industries, both B2B and B2C, from primary research through client work and secondary case studies available in the public domain. The examples include many different vertical industry sectors, including those involving hybrid business models. The cases included share what worked really well and where CX failed. The content goes beyond what actually happened to present an idea of what might be possible with the right design approach and committed resources. Presents the swarm algorithm which highlights what the next generation of successful organisations might become.Shows how to overcome the CX change risk and reduce the biggest waste in CX management.Includes numerous international case examples.
£25.50
De Gruyter The Reality of Virtuality: Harness the Power of
Book Synopsis Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users? And how can your brand utilize VR to interact with your target market to improve consumer engagement and loyalty? The Reality of Virtuality is both practitioner-oriented and evidence-based, showing marketing managers in the B2C and B2B sectors how to design a compelling VR marketing strategy and leverage it for their brand. It discusses how to select the appropriate VR type dependent on resources, technology, and audience. It shows how to align the VR experience with marketing objectives and how to create a purpose-driven VR experience to ensure it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, ways to reach consumers before the VR experience, and the long-lasting effects after it. The authors use examples, references, and industry expert opinions throughout, giving marketers a solid foundation for their VR endeavours.
£34.67
Peter Lang AG Using Lacuna Theory to Detect Cultural
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£49.68
Peter Lang AG Marketing Luxury Goods Online
Book SynopsisThe marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today’s digital world, this trade-off has become even more challenging. A luxury brand’s fragile concept of exclusiveness is seemingly incompatible with the ubiquitous availability provided by the mass medium Internet. The author addresses this trade-off both conceptually and empirically. First, the author conceptually examines the specific marketing-mix for luxury goods in terms of product, price, communications, and distribution management. Second, this marketing-mix is applied to the online environment. Third, the author empirically tests the effects of the online accessibility of luxury goods on consumer perceptions of scarcity and desirability.Table of ContentsThe Concept of Luxury – Marketing-Mix of Luxury Goods – Online Marketing-Mix of Luxury Goods – Expert Interviews - Online Distribution – Theory and Hypotheses - Effects of Online Accessibility – Empirical Studies on the Effects of Online Accessibility
£60.44
Peter Lang AG Handwoerterbuch des Sportmanagements
Book SynopsisEs gibt in Deutschland eine große Anzahl von Organisationen, deren zentrale Aufgabe mit dem Management von Sport verbunden ist. Dazu zählen u. a. Sportvereine, Sportverbände, Profiunternehmen, kommerzielle Sportanbieter wie Fitnessstudios oder Marketingagenturen, die sich schwerpunktmäßig der Vermarktung von Sport verschrieben haben. Das gemeinsame Thema ist, die Umfeldbedingungen sowie die Durchführung von Sportangeboten und -veranstaltungen zielführend unter wirtschaftlichen Gesichtspunkten zu gestalten. In der dritten Auflage dieses Handwörterbuchs haben Fachleute aus verschiedenen Themenbereichen des Sportmanagements mehr als 80 zentrale Begriffe aufgenommen und kompakt dargestellt. Die Stichworte der ersten beiden Auflagen wurden durchgehend überarbeitet und aktualisiert. Alle Beiträge sind um eine reichhaltige Literaturliste ergänzt, so dass Studierende und Praktiker aus einschlägigen Arbeitsbereichen hier fundierte Informationen zu dem Thema und der möglichen Vertiefung erhalten.
£79.47
Birkhauser Marketing and Communication for Architects:
Book SynopsisThe profile and standing of the architectural profession is undergoing a transformation. Competition from civil engineers and integrated construction companies is on the increase and the market segments are becoming narrower. Buildings alone are insufficient advertising. It has become vitally important for architects to exploit the previously neglected fields of public relations, marketing, and branding in order to define, present and convey the quality and range of architectural services they offer. The purpose of this handbook is to introduce architects to those fields of marketing and communication design which are particularly relevant to their profession, to help them promote their services more creatively, develop marketing strategies for their everyday needs, and use communication and media more professionally. It presents numerous examples, solutions and strategies and demonstrates how architects can use them to personal advantage.
£962.81
PHI Learning Marketing Management: Concepts, Cases, Challenges
Book SynopsisThis book teaches marketing strategies for corporate success, covering fundamentals, business strategy, case studies, contemporary issues, and self-testing material. Aimed at postgraduate and undergraduate Business Administration students.
£17.99
Prentice-Hall of India Pvt.Ltd Strategic Marketing: Making Decisions for
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£16.12
Anmol Publications Pvt Ltd Readings in Marketing Management
Book SynopsisThe 21st century will be dominated by marketing. This work compiles valuable material on modern marketing dynamics, organization, strategies, and case studies. It is beneficial for marketing personnel and management consultants.
£135.00
Deep & Deep Publications Modern Marketing Management
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£25.50
Excel Books Marketing Management
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£17.62
Excel Books Marketing Management
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£22.49
Excel Books Marketing Management Indian Context
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£23.74
