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Book Synopsis
The 21st century will be dominated by marketing. This work compiles valuable material on modern marketing dynamics, organization, strategies, and case studies. It is beneficial for marketing personnel and management consultants.

Readings in Marketing Management

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A Hardback by S. D. Sharma

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    Publisher: Anmol Publications Pvt Ltd
    Publication Date: 01/09/2002
    ISBN13: 9788126100446, 978-8126100446
    ISBN10: 8126100443
    Also in:
    Sales and marketing management

    Description

    Book Synopsis
    The 21st century will be dominated by marketing. This work compiles valuable material on modern marketing dynamics, organization, strategies, and case studies. It is beneficial for marketing personnel and management consultants.

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