Description

Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado.

Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

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£14.99

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Paperback / softback by Geoffrey A. Moore

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Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest... Read more

    Publisher: John Wiley and Sons Ltd
    Publication Date: 01/01/1998
    ISBN13: 9781900961585, 978-1900961585
    ISBN10: 190096158X

    Number of Pages: 272

    Non Fiction , Business, Finance & Law

    Description

    Inside the Tornado teaches a startling lesson. As markets change, the very skills that you've just perfected become your biggest liabilities, and if you can't put them aside to acquire new ones you're in for tough times. This is a challenging lesson to apply but Geoffrey Moore uses inspiring examples from market-leading firms to illuminate every dimension of managing a market-focused business strategy. All industries which rely on technology - not just computer hardware, software and telecommunications, but entertainment, publishing, broadcasting, banking, insurance,healthcare, aerospace, defence, utilities, pharmaceuticals, retail and pretty well every other type of industry - must learn to thrive Inside the Tornado.

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