Sales and marketing management Books
Excel Books Marketing Management: Text and Cases
Book SynopsisMarketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
£29.99
Excel Books Marketing Management: Text and Cases Indian
Book Synopsis
£25.88
Excel Books Sales and Distribution Management: Text and Cases
Book Synopsis
£29.99
Anmol Publications Pvt Ltd Cases in Marketing Management
Book Synopsis
£12.50
Deep & Deep Publications Marketing Management: New Paradigms
Book SynopsisThis book critically analyzes new paradigms in Marketing Management through select readings and case studies essential for understanding the subject.
£17.25
Jaico Publishing House Sales Team Leadership
Book SynopsisGraham Little's book series offers practical leadership principles for any organization, covering profit responsibility, sales growth, team management, key accounts, coaching, motivation, territory organization, and operations coordination.
£4.86
Lid Editorial Experiencia líquida
Book Synopsis
£17.88
Samfundslitteratur Marketing Models
Book SynopsisIn this book, you get a comprehensive, concise description of 45 of the most important marketing models, what they can be used for and their weaknesses.
£29.54
European Interuniversity Press Douglas Gibson Unedited: On Editing Robertson
Book SynopsisIn the context of the highly commercial system of publishing, the role of the publisher is constantly questioned and challenged. The purpose of this volume is to highlight the work of one outstanding Canadian editor, Douglas Gibson, currently working at McClelland & Stewart. These in-depth interviews carried out by Christine Evain in 2005 and 2006, in Toronto, cover a broad spectrum of topics including the difference between publishing fiction and non-fiction and an analysis of the book industry today. Not only do these interviews give us a glimpse of Douglas Gibson's impressive editorial career, but they also reveal an exceptional depth found in his relationships and friendships with his authors Robertson Davies, Alice Munro, W.O. Mitchell, Mavis Gallant, Jack Hodgins and Alistair MacLeod. This volume also contains several articles by Douglas Gibson himself which illustrate his work as an editor. Also included here are samples of his correspondence giving us an example of some of the elements to be found in the Douglas Gibson Books archives, entrusted to McMaster University.
£30.88
BIS Publishers B.V. From Selling to CoCreating New Trends Practices
Book SynopsisA groundbreaking book that identifies the current and future trends in sales.
£33.75
Excel Books Marketing Management
Book Synopsis
£17.99
BPB Publications Digital Marketing: The Science and Magic of
Book Synopsis
£20.89
Embassy Books Core Selling Skills
Book SynopsisThis book by Les Giblin teaches the essentials of selling in the digital age, emphasizing the importance of interpersonal skills. It covers topics such as winning at selling, mastering the sales process, being agreeable, conducting effective sales presentations, and closing deals successfully.
£6.29
New India Publishing Agency Price Spread Analysis and Marketing Pattern of
Book Synopsis
£62.11
Lannoo Publishers Co-Creation...13 Myths Debunked
Book Synopsis
£14.88
Lannoo Publishers Optichannel Retail. Beyond the Digital Hysteria:
Book SynopsisThe digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalisation are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognisable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.
£24.00
World Scientific Publishing Co Pte Ltd Emotional Intelligence And Marketing
Book SynopsisThis book discusses how businesses and marketers can deploy emotional intelligence as a marketing tool to co-produce service for enhancing customer experience and to co-create value for key stakeholders in the digitalised and service-dominant logic era. Whilst many competing emotional intelligence models are discussed in the literature, the current book will focus on the ability model. This model comprises 2 areas (experiential and strategic emotional intelligence) and four ability scopes (perceive emotions, use emotions, understand emotions and manage emotions). The marketing domains that are deemed relevant and included in this book are services marketing, relationship marketing and digital marketing. The relevant marketing models from these domains will be identified to be integrated with emotional intelligent strategies. Emotional Intelligence makes both employees and customers happy, committed and loyal. Emotional Intelligence makes businesses competitive and sustainable.
£85.50
World Scientific Publishing Co Pte Ltd End Of Competition, The: The Impact Of The
Book SynopsisThe frictions that we experience when doing business, and in fact also in society, result from the impact of technology. There is a transition period from 'doing digital' to 'being digital'. This affects every aspect of our lives, both private and professional. Merely observing the changes, reading about conflicts of the old model in relation to the new model, is confusing. The current developments and frictions require more in-depth examination. Insights into these developments will be necessary in order to achieve success. Many more partnerships will develop; organisations will come together and combine forces and borders will disappear. This will lead to the changes from order entry to new digital business ecosystems, or rather from 'doing digital to 'being digital'.In the book, The End of Competition: The Impact of the Network Economy, the author explores the indicators of change, the motives for change, and the changes that are yet to come. Concrete plans provide clarity regarding the steps that can be taken, and they indicate who is already going down that road. This book will cover the similarities and differences in the approach and developments in both the Western and Asian worlds. We are at the beginning of a new age: the age of 'being digital', and closing our eyes to this is to deny ourselves a future.
£47.50
World Scientific Publishing Co Pte Ltd Managing Customer Value: One Step At A Time
Book SynopsisHow do you take an individual who has never done business with your organization and gradually transform them into the best possible customer? How do you decide how much to spend on various marketing actions? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start, what tools do you use, and what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individual's hands and walk them up a value ladder, one step at a time.This book is written for an advanced student of business and the practicing manager. It presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value - not just the customer-facing activities. It links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions of the organization. It draws on the science of behaviour change and the data sciences to present a contemporary view of the customer value function. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.
£63.00
World Scientific Publishing Co Pte Ltd History Of Marketing Science, The
Book SynopsisThe field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
£157.50
World Scientific Publishing Co Pte Ltd Marketing Research With R And Python
Book SynopsisThis book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:This book covers important frameworks and concepts of marketing research for developing a new product.
£76.00
World Scientific Publishing Co Pte Ltd Marketing Research With R And Python
Book SynopsisThis book is meant for readers with little or no experience in programming in R and Python, who wish to quickly learn what is necessary, and be able to conduct marketing research by running tests easily in R or Python.A number of marketing research textbooks have been using SPSS or SAS for many years. Conversely, R and Python can be downloaded and installed in a personal computer for free. Instructors and students do not have to go to a computer room in a university to use SPSS or SAS anymore. Instead, students can run R or Python on their personal computers.For any company, growth comes either from organic growth of existing products, or from launching successful new products. Due to competition in the marketplace, each company's marketer must determine whether or not it is time to develop and launch a new product:This book covers important frameworks and concepts of marketing research for developing a new product.
£42.75
World Scientific Publishing Co Pte Ltd History Of Marketing Science, The
Book SynopsisThe field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines. This book reviews the accomplishments of notable marketing scientists in several research areas. It emphasizes both the role and the importance that pioneers in marketing science have had in the rapid development of this field and honors those contributions.This second edition of the book offers updates of the former chapters and six new chapters on emerging areas of marketing science including machine learning, field experimentation methods, and internet marketing. Combined with older areas of research like endogeneity, services, and market segmentation, this book provides a road map for the development of 22 areas of marketing science, which not only is useful from a historical perspective but also identifies important gaps in the literature which can provide an impetus for future research. As such, it provides an important resource for the main consumers of the academic marketing research literature: doctoral students, faculty, and marketing science practitioners in consulting firms and companies.
£76.00
World Scientific Publishing Co Pte Ltd Managing Customer Value: One Stage At A Time
Book SynopsisHow do you take individuals who have never done business with your organization and work on them till some of them eventually become the best possible customers that you have? How do you decide how much to spend on various marketing tactics? How do you think about the pricing decision with a view to optimizing the value of your customers as assets? Where do you start — what tools do you use — what heuristics are useful in making these decisions? This book attempts to answer questions such as these. The one-sentence summary of the answer, though, is simple — hold the individuals hands and walk them through a value chain, one stage at a time.This book is written for an advanced student of business, as well as for the practicing manager, and presents an integrated view of the marketing function. In particular, it focuses on all the activities that a firm engages in to create and manage value, and not just the customer-facing activities. In that sense, it links the traditional views of customer value with the finance, accounting, human resources, organizational behaviour, information technology and operations functions. The content is meant to be prescriptive — it describes a process for value creation and management, yet analytical; theoretical, yet empirically driven. It urges the reader to think about the customer value function to be organized along activities that the firm would like the customers to engage in, not activities that the firm engages in. It presents a framework that is not only conceptually driven but also has a sound mathematical basis.Table of ContentsThe Fundamentals of Micro-Marketing; Decomposing Metrics; Customer Lifecycle Stages; Customers as Gamblers; Allocating Marketing Budgets; Strategies and Tactics; Organizing for Marketing; Cases.
£51.30
World Scientific Publishing Co Pte Ltd Marketing For Competitiveness: Asia To The World
Book SynopsisAsia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.Table of ContentsExecutive Summary; Preface: The Anatomy of Change: Technology as the Primary Driver; Political-Legal, Economy, and Social Culture as the Main Drivers; Market as the Ultimate Driver; Summary; Marketing is Transforming?: Competitive Landscape: The Dynamic Arena Product-Centric Perspective; Customer-Centric Perspective; Human-Centric Perspective; Summary; Marketing is Moving?: Competitive Position: The Core Essence Being Strategy: From Positioning to Confirmation; Core Tactic: From Differentiation to Codification; Value Indicator: From Brand to Character; Summary; Marketing is Creating?: Competitive Marketing: The Whole Set Marketing Strategy for Value Exploration; Marketing Tactic for Value Engagement; Marketing Value with Values; Summary; Postface: Glorecalization Mindset: Asia to the World Asia's Local Champion; Asia's Regional Player: Asia Vision, Local Action; Asia's Multinational Company: Global Value, Regional Strategy, Local Tactic; Summary;
£43.70
World Scientific Publishing Co Pte Ltd Marketing For Competitiveness: Asia To The World
Book SynopsisAsia is the most populated geographical region, with 50% of the world's inhabitants living there. Coupled that with the impressive economic growth rates in many Asian countries, the region provides a very attractive and lucrative market for many businesses, big and small and from all industries. In addition, Asia is also a dynamic market that significantly grows with developments in technology and digitalization. For example, a research by Google and Temasek shows that Southeast Asia is the world's fastest growing internet region. The internet economy in Southeast Asia is expected to grow by 6.5 times from US$31 billion in 2015 to US$197 billion in 2025.All these make it critical for marketers, whether domestic, regional or global, to stay in touch if not ahead, in their understanding of what is happening in Asia from a marketing perspective and what Asia has to offer to the world.One phenomenon happening in the Asian market and which marketers should pay utmost attention to, is the rapidly unfolding digital revolution that has fundamentally transformed not just the extent but also the nature of competition. What makes it even more challenging and complicating is also how such a revolution impacts on consumer and business buying behavior.Disruptive technologies supported by this digital revolution have brought in new competitors and enabled existing competitors to surpass the conventional boundaries which we may be quite familiar with. Asian consumers have become more educated and connected and have embraced newer ways of selecting, buying and using products and services. In this book, the Father of Modern Marketing, Professor Philip Kotler has collaborated with two marketing experts from Asia, Hermawan Kartajaya from Indonesia and Hooi Den Huan from Singapore to publish a book on Marketing for Competitiveness: Asia to the World — In the Age of Digital Consumers. This book argues that marketing is no longer just vertical but has encompassed a new, more horizontal paradigm. In addition to many new concepts and frameworks, this book includes a plethora of real-world examples from various countries in Asia, which will help to shed light on how companies, both Asian and global, compete in Asia. Useful lessons can be drawn by all businesses in the world on how to win the mind, heart and spirit of the Asian consumer — digital and non-digital.Table of ContentsExecutive Summary; Preface: The Anatomy of Change: Technology as the Primary Driver; Political-Legal, Economy, and Social Culture as the Main Drivers; Market as the Ultimate Driver; Summary; Marketing is Transforming?: Competitive Landscape: The Dynamic Arena Product-Centric Perspective; Customer-Centric Perspective; Human-Centric Perspective; Summary; Marketing is Moving?: Competitive Position: The Core Essence Being Strategy: From Positioning to Confirmation; Core Tactic: From Differentiation to Codification; Value Indicator: From Brand to Character; Summary; Marketing is Creating?: Competitive Marketing: The Whole Set Marketing Strategy for Value Exploration; Marketing Tactic for Value Engagement; Marketing Value with Values; Summary; Postface: Glorecalization Mindset: Asia to the World Asia's Local Champion; Asia's Regional Player: Asia Vision, Local Action; Asia's Multinational Company: Global Value, Regional Strategy, Local Tactic; Summary;
£21.85
World Scientific Publishing Co Pte Ltd Asian Competitors: Marketing For Competitiveness
Book SynopsisToday's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
£47.50
World Scientific Publishing Co Pte Ltd Asian Competitors: Marketing For Competitiveness
Book SynopsisToday's dynamic and uncertain environment has contributed to the changing nature of markets. In order for companies to keep up, they will need to embark on new wave marketing to ride the wave of opportunities provided by the changes in the environment, such as the digital revolution.This is critical all over the world, but none more so than in Asia. Asia is not only the world's biggest market, but also the fastest growing. It is therefore essential for marketers to understand the dynamics of Asian companies and what they have to offer to the wider world. This book analyzes competitive companies from 18 Asian countries that have successfully practiced new wave marketing and in so doing, provide invaluable lessons that others may find useful. Comprehensive case studies are used not only to describe how some of Asia's best companies compete, but also to analyze the concepts of new wave marketing their actions are based on. This book is unique in its depth and breadth of cases, from companies in the ASEAN region to North-east Asia, including Mongolia and SAARC.The authors of this book, Professor Philip Kotler, arguably the Father of Modern Marketing, Hermawan Kartajaya from Indonesia, and Hooi Den Huan from Singapore, are all experts in their field and have previously produced other bestsellers. This book, with its focus on real life examples of competitive Asian companies in the age of digitalization, complements the principles and theoretical frameworks of new wave marketing that are detailed in its sister book, . Together, these books provide a comprehensive picture of the changing Asian marketing landscape.
£23.75
World Scientific Publishing Co Pte Ltd Marketing Management In Geographically Remote
Book SynopsisThis book is the first to cover marketing management issues in geographically remote industrial clusters (GRICs). The phenomena of GRICs have increased in importance, especially in the Nordic countries, due to changes in industry structures as well as political ambitions. The practice of marketing and marketing management is not singular to industry clusters in Nordic countries. Remote areas in parts of the United States, South and Central America, and South East Asia exhibit similar tendencies.The problems faced by many entrepreneurial managers managing start-up or even existing enterprises are complex and require an in-depth understanding not only of the problems themselves, but also of the contextual framework in which these problems need to be solved. This book contains original cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology. Examples come from industries like textile & furniture, automobile, agro-machinery, food, wine, software, and management consulting.Table of ContentsIntroduction: An Introduction to Geographically Remote Industrial Clusters; Formation and Growth of Geographically Remote Industrial Clusters; Smaller Manufacturing Enterprises in Geographically Remote Industrial Clusters; Business-to-Consumer Marketing Management; Marketing Management and Cluster Dynamics; Notes on Case Analysis; Collected Cases: Formation of Geographically Remote Industrial Clusters: Instinctive Formation of an Industrial Cluster; Athelia - How Can an Old City Survive the Death of French Shipyards?; Closing the Distance between Two Furniture Clusters - Mobelriket in Lammhult and Tibro Interior in Tibro; Social and Environmental Value-Based Cluster Development - The Dilemma of Wishing to Do Good by Selling Textile Goods; The Textile Firm ZEEL S.A. or the Never-Ending Story of Marketing as Levitt's "Cinderella"; Interactive Recycling - Service Innovation in a Green Cluster; Internal and External Information Needs of Geographically Remote Industrial Clusters: Downturn for a Manufacturing Company in a Geographically Remote Industrial Cluster; Saab - A Case of Emergency; Connecting Strategy with Functional Practice in the Automobile Industry; Cluster Development and Marketing Challenges for a Regional Biorefinery Cluster; Marketing Management Operations and Strategies of Geographically Remote Industrial Clusters: Sweet and Sound with Xylitol; Revitalizing Agro-Machinery Manufacturing in Tanzania - The Case of IEL; Skagenfood A/S in the Northern Jutland Seafood Cluster - Decisions to Develop the Business; Growth Challenges in Small Manufacturing Ventures from Emerging Economies - The Evidence from Moldova; Winery Startup within a Wine-Producing Cluster; Convergence and Differentiation in Regional Know-How - The Case of Central Otago Pinot Noir; Information Technology Issues and Geographically Remote Industrial Clusters: Software Development in a Remote Geographic Location - The Case of TextFlow; National Computer Services, Inc. - Market Options for a Small Middle Eastern IT Company; Golf Goes Virtual with GOLFZON.
£85.50
World Scientific Publishing Co Pte Ltd Optimal Investment And Marketing Strategies
Book SynopsisOver the past decade, innovative technologies have resulted in an extensive growth of new services. Each new service requires a number of management and marketing decisions to be made well in advance of its launch and throughout its entire life cycle. This book develops mathematical models to facilitate decision-making dealing with technologically innovative services. Specifically, it develops (i) models for optimal pricing strategies of subscription services on monopolistic and duopolistic markets; (ii) an analytical model for optimal investment and optimal pricing strategies for innovative maintenance service contracts; and (iii) a model for targeting customers in marketing campaigns. In addition, the models (i)-(iii) can also be used to forecast an aggregate demand for a new service as well as the service demand for each individual customer.
£67.45
World Scientific Publishing Co Pte Ltd Quantitative Modelling In Marketing And
Book SynopsisThe field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling.Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field.Table of ContentsStatistical Modelling: A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing; Role of Structural Equation Modelling in Theory Development and Testing; Partial Least Squares Path Modelling In Marketing And Management Research: An Annotated Application; DEA - Data Envelopment Analysis: Models, Methods and Applications; Statistical Model Selection; Computer Modelling: Artificial Neural Networks and Structural Equation Modelling: An Empirical Comparison to Evaluate Business Customer Loyalty; The Application of NN to Management Problems; Logical Discriminant Models; Meta-Heuristics in Marketing; Hold a Mirror Up to Nature: A New Approach on Correlation Evaluation with Fuzzy Data and Its Applications in Econometrics; Nonparametric Test with Fuzzy Data and Its Applications in the Performance Evaluation of Customer Capita Nonparametric Test with Fuzzy Data and Its Applications in the Performance Evaluation of Customer Capital; Too Much Ado About Nothing? Fuzzy Measurement of Job Stress for School Leaders; Fuzzy Composite Score and Situational Judgement Test: An Integrated-Operation; Mathematical and other Models: Cluster Analysis: An Example Analysis on Personality and Dysfunctional Customer Behaviour; Assessing the Perception of Superstitious Numbers and Its Effect on Purchasing Intentions; Qualitative Comparison Analysis: An Example Analysis of Clinical Directorates and Resource Management; Data Mining Process Models: A Roadmap for Knowledge Discovery; BI and Data Warehouse Solutions for Energy Production Industry: Application of CRISP-DM Methodology; Growth Models; PROMETHEE: Technical Details and Developments, and Its Role in Performance Management; Clique Communities in Social Networks; An Algorithm to Discover the K-Clique Cover in Networks.
£153.00
World Scientific Publishing Co Pte Ltd History Of Marketing Science, The
Book SynopsisThe field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.Table of ContentsIntroduction/Overview (Scott Neslin, Rick Staelin and Russ Winer); Methods: Brand Choice Models (Gary Russell); Conjoint Analysis (Vithala Rao); Diffusion Models (Eitan Muller); Econometric Models (Mike Hanssens); Market Structure (Steve Shugan); Stochastic Models of Buyer Behavior (Pete Fader et al.); Management: Advertising (Gerry Tellis); Branding and Brand Equity (Tulin Edem and Joffre Swait); Channels (Rick Staelin and Enkyu Lee); Customer Relationship Management (Scott Neslin); Internet Marketing (Wendy Moe and David Schweidel); New Products (Don Lehmann and Peter Golder); Pricing (Russ Winer); Sales Forces (Murali Mantrala); Sales Promotion (Kusum Ailawadi and Sunil Gupta).
£148.50
World Scientific Publishing Co Pte Ltd History Of Marketing Science, The
Book SynopsisThe field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
£38.00
World Scientific Publishing Co Pte Ltd Worldwide Casebook In Marketing Management
Book SynopsisWorldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.
£265.50
World Scientific Publishing Co Pte Ltd Quantitative Modelling In Marketing And
Book SynopsisThe field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques.The first edition of 'Quantitative Modelling in Marketing and Management' focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models.The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output.
£162.00
Marshall Cavendish International (Asia) Pte Ltd How to Hook a Whale: Secrets of Selling to the
Book Synopsis
£17.09
Winsource Publishing LLC Win-Win Selling: Turning Customer Needs Into
Book Synopsis
£16.88
Techgro Media Data and Diagnosis-Driven Selling: Leveraging
Book Synopsis
£22.09
