Description

Book Synopsis
The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalisation are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognisable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.

Optichannel Retail. Beyond the Digital Hysteria:

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A Paperback / softback by Gino Van Ossel

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    View other formats and editions of Optichannel Retail. Beyond the Digital Hysteria: by Gino Van Ossel

    Publisher: Lannoo Publishers
    Publication Date: 24/04/2019
    ISBN13: 9789401459501, 978-9401459501
    ISBN10: 9401459509
    Also in:
    Sales and marketing management

    Description

    Book Synopsis
    The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalisation are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognisable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.

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