Description

The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalisation are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognisable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.

Optichannel Retail. Beyond the Digital Hysteria: Develop and Implement a Winning Strategy as a Retailer or Brand Manufacturer

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Paperback / softback by Gino Van Ossel

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Short Description:

The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalisation are the new norm. More and... Read more

    Publisher: Lannoo Publishers
    Publication Date: 24/04/2019
    ISBN13: 9789401459501, 978-9401459501
    ISBN10: 9401459509

    Number of Pages: 326

    Non Fiction , Business, Finance & Law

    Description

    The digital revolution has made customers more demanding than ever. Speed, transparency and hyper-personalisation are the new norm. More and more brand manufacturers are now selling in their own stores and webshops are selling directly to consumers in increasing quantities. In the meantime, new technologies are heralding the next phase of seismic change. In this book, Gino Van Ossel introduces the concept of optichannel, which will guide retailers, brand manufacturers and service companies through and beyond the current wave of digital hysteria. Using recognisable examples, he offers a realistic view of the retail landscape of the future and sets out a practical framework for a successful strategy that combines profit, competitiveness and customer focus.

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