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Book Synopsis
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Worldwide Casebook In Marketing Management

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    £265.50

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    RRP £295.00 – you save £29.50 (10%)

    Order before 4pm tomorrow for delivery by Fri 7 Aug 2026.

    A Hardback by Luiz Moutinho

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      Publisher: World Scientific Publishing Co Pte Ltd
      Publication Date: Publication Date: 28/04/2016
      ISBN13: 9789814689601, 978-9814689601
      ISBN10: 9814689602

      Description

      Book Synopsis
      Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

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