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Book Synopsis
Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

Worldwide Casebook In Marketing Management

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£265.50

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RRP £295.00 – you save £29.50 (10%)

Order before 4pm tomorrow for delivery by Sat 27 Dec 2025.

A Hardback by Luiz Moutinho

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    View other formats and editions of Worldwide Casebook In Marketing Management by Luiz Moutinho

    Publisher: World Scientific Publishing Co Pte Ltd
    Publication Date: 28/04/2016
    ISBN13: 9789814689601, 978-9814689601
    ISBN10: 9814689602
    Also in:
    Sales and marketing Sales and marketing management

    Description

    Book Synopsis
    Worldwide Casebook in Marketing Management comprises a large collection of case studies in marketing and business management. It covers a huge array of decision-making areas and many different industries ranging from computers, petrol retailing and electronic gaming to drinks, fashion, airlines and mobile communication. The worldwide cases are all related to many well-known brands and corporations like British Airways, Red Bull, Nintendo, Google, Microsoft, Cacharel, etc.

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