Market research Books
Palgrave MacMillan Us Product Innovation in the Global Fashion Industry
Book SynopsisAs an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.Table of Contents1. Product Innovation: Core to Continued Success2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation3. The Geox: The Shoe that Breathes4. Nike: An Innovation Journey5. Repetto, A Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy
£52.24
BenBella Books This Is Personal: The Art of Delivering the Right
Book Synopsis
£20.69
IGI Global Effective Digital Marketing for Improving Society
Book SynopsisIn today's world, diversity, equity, and inclusion (DEI) have become essential elements in achieving sustainable development goals (SDGs) and promoting a better society. However, organizations face numerous challenges in determining the most effective digital marketing strategies to achieve these goals. Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs, edited by Inês Pereira, Paulo Alexandre, and José Duarte Santos, provides a comprehensive understanding of the different concepts, techniques, and tools required to implement digital marketing and communication strategies that promote DEI and contribute to the likelihood of achieving SDGs. The book is aimed at management and marketing academics, researchers, digital marketing managers, and consultants working for non-profit and for-profit organizations, social marketers, and brand communication managers seeking to optimize message creativity and storytelling focused on diversity and inclusion. By covering a wide range of knowledge areas, including circular economy and SDGs, corporate social responsibility, internal communication and inclusion, marginalized communities, feminism, and LGBTQ+ issues, the book provides readers with the necessary skills to understand and apply different digital marketing and communication strategies. Through this book, readers will gain valuable insights into how digital marketing and communication strategies can contribute to improving society through behavior surrounding DEI and SDGs. With its focus on topics such as non-profit marketing, storytelling for DEI, and sustainability index, the book provides practical guidance that can be applied by organizations to measure their impact. As a result, the book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs.
£214.20
Yokel Local Publications The World's Best Buyer Persona System: The Buyer
Book Synopsis
£18.19
Multilingual Media The 2022 Nimdzi 100
Book Synopsis
£9.99
Kogan Page Ltd Customer Insight Strategies: How to Understand
Book SynopsisIn a noisy, fast-paced marketing world, customer insight holds the key to creating memorable, purpose-driven marketing. This book shows precisely how customer insights can be used to build a marketing mission with purpose. Customer Insight Strategies outlines the critical role of customer insight and provides techniques and strategies that will help marketers identify trends, nurture leads and understand consumers - ultimately, empowering them to grow profits. The strategies are explained in a straightforward, jargon-free manner, and can be applied to a huge range of marketing challenges, regardless of time, budget or organizational size. Customer Insight Strategies discusses many of the core methods through which customer insight can be gleaned, providing easy-to-follow guidelines for applying them to everyday marketing practice. Covering topics such as customer segments, marketing to personas and lead generation, it contains global case studies from organizations including Cisco, NTT, Refinitiv and The Co-op as well as interviews with leading business professionals sharing their thoughts on using customer insights to grow profits. Written by a highly respected thought-leader and industry influencer, this book will help any professional create truly powerful marketing.Trade Review"Offers expert views and practical advice on how to understand the buyer so well that you can go from selling to helping today's hyper-connected and empowered customers buy." * Malin Liden, Vice President, Head of EMEA Marketing Transformation Office, SAP, Germany *"This is not only a great reminder of the need for insight, but an incredibly useful resource to remind us how to generate the right insights across key touch points." * Maria Koutsoudakis, Brand Director UK, Vodafone *"Marketing is about creating relationships that are great for the customers who experience them, great for the people who make them happen, great for the people who "sell" them, great for all stakeholders and great for the planet. If you are interested in learning how to do this, buy and use this book." * Professor Malcolm McDonald, Emeritus Professor, Cranfield University School of Management *"Delighting customers is a powerful path to profitability and this book skilfully provides the playbook on both strategy and execution-the why and the how. It's a must-read for business leaders who need to translate insight into action to accelerate business growth!" * Vanessa DiMauro, Head of Community, Georgian Partners and Forbes Top 40 Digital Marketer, USA *"The internet, social media, legislation, technology and COVID-19 have all changed marketing and all of us have to change with it. Bailey takes us through each area we need to change and uses expert opinion, case studies and her own experience to lay out either a healthy update or an introduction into this interesting subject." * Tim Hughes, Author and Co-Founder and CEO, Digital Leadership Associates, UK *"The best marketing today is all about generating world-class insight and turning it into action. This is at once the most practical and the most rigorous guide to that insight-into-action process that I know of." * Hugh Wilson, Professor of Marketing, University of Warwick, WBS, UK *"The ultimate guide on how to harness and truly leverage customer insights. Christine Bailey shows the importance of being authentic, understanding the customer on a more personal level than simply as data points, and humanizing the brand by adding value through using customer insights." * Ted Rubin, CMO, Photofy, Author of Return on Relationship, Speaker, Provocateur, USA *"Christine takes us on a fascinating tour of almost every contemporary marketing technique and discipline and demonstrates the common thread of data and insight that should be at the heart of whatever we do as marketers." * Ian Truscott, Founding Editor, Rockstar CMO, UK *"The book illustrates the importance of customer insights in our modern digital world and encouraged me to leave my comfort zone and try new things." * Sandrine Wagner, Prize-winning final year marketing student, Kingston University, UK *Table of Contents Chapter - 01: An introduction to customer insights; Chapter - 02: Why customer insights matter and how you generate them; Chapter - 03: Creating a mission statement with purpose and a value proposition that matters to customers; Chapter - 04: Using insights to support a brand strategy; Chapter - 05: Using insights to create and apply customer segments and personas; Chapter - 06: Using insights for thought leadership and content marketing; Chapter - 07: Using insights for customer acquisition; Chapter - 08: Using insights to develop and retain customers; Chapter - 09: More insightful social media; Chapter - 10: Technology to help; Chapter - 11: Implications for practitioners
£24.99
CABI Publishing Tourism Marketing in East and Southeast Asia
Book SynopsisDespite the increased research interest in tourism in Asia, most research has focused on the key destinations (China, Macau, Hong Kong, Thailand), while neglecting other destinations which are less well explored. Little is known about the marketing efforts and practices, along with the successes and challenges, countries in the East and Southeast Asia have been experiencing. This book aims to address this oversight by exploring the marketing approaches, techniques and tools used by various countries in the region both collectively and individually to manage their tourism offerings and position them in the global tourism market: China, Hong Kong, Indonesia, Japan, Korea, Macau, Mongolia, Myanmar, Vietnam.It offers a contemporary and insightful look at the various case studies in East and Southeast Asia using inter-disciplinary perspectives and a range of methodological approaches and tools. The book: Provides case studies developed by tourism researchers who are experts in their researched context countries; Focuses on several countries at different stage of development; Explores specific marketing strategies in East and Southeast Asian destinations, considering global trends and forces to fully understand the marketing environment.The book will be of interest to tourism marketing researchers, practitioners, academics, undergraduate and postgraduate students who will find these insightful contemporary case studies useful in the classroom.
£88.92
Wonder Wheel Publishing Asking For Trouble: Understanding what people
Book SynopsisIt's only natural to ask people what they think of your ideas. After all, you can't launch, create or do something of value if you're not interested in the opinions of your intended audience. Trouble is, the asking doesn't always help. Learning the lessons from a lifetime of listening, Jon Cohen reveals why you can't trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining and inspiring examples, Jon demonstrates how to ask better, listen harder and get closer to the truth. This book will transform your ability to understand your customers, enabling you to develop more imaginative ideas, braver public policy and more compelling marketing communications. Asking for Trouble is your indispensable guide to asking people what they think.Trade ReviewThis book is going to be a big hit!; Enjoyable and provocative; A tremendous book; I came away from it feeling like I do when I have looked at a really high-end cookbook from someone like Ottolenghi: I'm glad I've read it and understand the complexity of the food. I'm even more glad he has restaurants so I don't have to try and do this myself!; An incredibly usable field-guide that is also wonderfully readable and intellectually stimulating. Quite a coup!; I enjoyed every moment of it.
£9.49
Alakai Publishing LLC Social Media Marketing 2020: How to Crush it with
Book Synopsis
£17.24
Springer Nature Switzerland AG The Art of Going Global: A Practical Guide to a
Book SynopsisInternationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including:· Selecting foreign markets · Adapting your business model· Navigating uncertain global markets· Managing across cultures· Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm. Table of Contents1. Is Your Business Reaching its Full Potential in Global Markets?.- 2. Global E-E-E Mindset: Empathy, Ethics and Engagement.- 3. How to Enter a Foreign Market.- 4. Implementing Internationalization Strategy: People's Issue.
£26.99
Springer Nature Switzerland AG The World Customs Organization: Past, Present and
Book SynopsisThis book will take the reader through the past, the present, and into the future of the flagship institution of the international customs community: the World Customs Organization (WCO). The purpose is to present to the reader, in a comprehensive, orderly, and synthetic manner, the enormous contributions that this prestigious and recognized institution has been making to the secure growth of global international trade. In the development of the text, special consideration has been given to the relevant instruments in day-to-day customs work, which constitute the bases of the WCO (the Harmonized System Convention, the Revised Kyoto Convention, and the SAFE Framework of Standards, among many others), as well as those issues that are currently of specific interest to the global customs community (cross-border e-commerce, trade facilitation, and authorized economic operator, to mention but a few), trying to reconcile the various practical aspects of customs operations with their theoretical underpinnings. In the final part, the book turns to the future of customs, analyzing the most pressing challenges presented by technological advances, including the Internet of Things, artificial intelligence, 3D printing, and blockchain. In short, this book will be of great interest to all foreign trade operators, mainly to customs officials, customs brokers, carriers and international forwarding agents, managers of importing and exporting companies, as well as all those (professionals and students) who wish to deepen their knowledge of the exciting world of customs and international trade. Table of ContentsIntroduction.- Institutional Structure.- Legal Instruments.- The WCO's Relationship with other Organizations.- WCO Relation with Customs Brokers.- Nomenclature and Classification of Goods.- Valuation of Goods.- Origin of Goods.- Enforcement.- Procedures and Facilitation.- Capacity Building.- Integrity.- Packages.- Other Instruments.- Research.- Appraisal of Performance.- The Agenda of the Future.- Closing Words.
£59.99
De Gruyter Brand Fusion: Purpose-driven brand strategy
Book SynopsisFinalist in the Business: Marketing & Advertising category of the Best Book Awards 2023 awarded by American Book Fest and also in the Marketing - Branding category of the Goody Business Book Awards 2023 Brand Fusion: Purpose-driven brand strategy presents a compelling case for what consumers, customers, employees, and wider society are now demanding from companies – the development of brands that deliver profit with purpose, are sustainable, and create mutually beneficial meaning. It fuses theory-practice-application to purpose-driven brand strategies in order to develop a unique approach that has comprehensive theoretical underpinning as well as practical and thought-provoking lessons from industry. Data-driven case studies from a broad range of brands and contexts show the application of this learning–from micro-brands to corporates; charities to technology companies; retirement villages to aspiring high-growth start-ups. Brand Fusion: Purpose-driven brand strategy is an in-depth analysis of the philosophy and practice behind creating a purposeful brand. Table of Contents Chapter 1 Overview Section 2 The Foundations of Theory and Practice Chapter 2 Developing brand strategy: roots, resources and relationships Chapter 3 Managing meaning: social dominant logic Section 3 The Development of Strategy Chapter 4 Managing the alignment of strategy: purpose, proposition and positioning Chapter 5 Managing customer-company fusion: customer experience management Chapter 6 Managing strategic segementation: customer insights from data Chapter 7 Managing the customer journey: strategic service approaches to the consumption experience Chapter 8 Managing the conversation: integrated marketing communications Chapter 9 Managing brand equity: tangbile results from intangible assets Section 4 The Application of Purpose and Practice Chapter 10 Legal & Genereal: inclusive capitalism - change, sustainability and purpose Chapter 11 Inspired Villlages: purpose, values and alignment Chapter 12 Small is beautiful: big ambitions for SMEs Chapter 13 Festival of Thrift: sustainability through brand community Chapter 14 Headspace: immersive digital meditation and mindfulness Chapter 15: Freedome: building franchise equity Chapter 16 University of Cumbria: brand anchor, pledge and persona Chapter 17 Dell Technologies: person to person in B2B
£36.90
Springer Verlag, Singapore Qualitative Consumer and Marketing Research: The Asian Perspectives and Practices
Book SynopsisThis book presents both theoretical research methods and practical uses of qualitative consumer and marketing research in Asia, as well as approaches to research with extended viewpoints and case studies on the specific research practices, identifying the distinctive characteristics and conditions of the Asian market. Starting with an introduction and a rationale for qualitative consumer and marketing research, which discuss interpretive research perspectives and key qualitative research traditions underlying the research, it then elaborates on research design, formulating research directions, research questions, research methods, research validity and reliability, as well as research ethics. The book goes on to cover various key data-collection techniques, such as interviews, focus groups, observation and ethnography, online observation and netnography, and other alternative tools like projective techniques, autodriving and diaries. These include design of research setting (samples and sampling strategy, context, time) and research procedures (from entry to access and completion of the research project) with resources planning. In addition, the book also addresses data analysis and interpretation as well as presentation, dissemination, and sharing of research results through both academic and practical courses. Lastly, it derives key concepts by reviewing classic research traditions and methods together with academic and practical studies. Table of Contents1. Introduction to Qualitative Consumer and Marketing Research.- 2. Asian Consumption and Marketing.- 3. The Asian Market as Research Context.- 4. Research Design.- 5. Interview.- 6. Focus Group Interview.- 7. Ethnography.- 8. Netnography.- 9. Alternative Techniques.- 10. Data Analysis and Interpretation.- 11. Dissemination of Research.- 12. Conclusion.
£58.49
Springer Verlag, Singapore Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading
Book SynopsisThis book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.Table of ContentsChapter 1. Introduction.- Chapter 2. Conceptual framework.- Chapter 3. Connotation and mechanism.- Chapter 4. cultivation methods of chinese local new luxury brands: a perspective of design driven innovation.- Chapter 5. communication methods of chinese local new luxury brands: a perspective of digital media communication.- Chapter 6. case studies.- Chapter 7. Conclusion and prospect.- Appendix.- Bibliography.
£80.99
Kogan Page Ltd Neuro Design
Book SynopsisDarren Bridger is a consultant to designers and marketers, advising on using and analyzing data that tap into consumers' non-conscious thinking and motivations. He was one of the original pioneers of the Consumer Neuroscience industry, helping to pioneer two of the first companies in the field then joining the world's largest agency, Neurofocus (now part of the Nielsen company). He is currently Head of Insights at NeuroStrata. Trade Review"A super, easy-to-read book demystifying the world of neuro design, addressing the balance between the role of human creativity and that of neuroscience in modern design. If you think neuro design is about creating bland designs by deconstructing beauty, you need to read this book. It's not about that at all. Darren Bridger introduces all the major themes, key methods and tools underlying the science in engaging, manageable chunks. Any book that explains the allure of memes has to get five stars from me." * Jamie Croggon, Design Director, SharkNinja *"With solid science as the starting point, Darren Bridger provides an eminently practical guide to designing for your customer's brain. Neuro Design is packed with actionable strategies and techniques, and is a must-read for every marketer and designer." * Roger Dooley, author of Brainfluence *"A topic which should be of great importance to anyone in the business of retailing, advertising and marketing. Darren Bridger deals with complex topics in an engaging and practical manner, covering all aspects of the interplay between brain function and product design. Such an understanding is crucial for ensuring consumers stop and buy, rather than walking on by." * Dr David Lewis, Chairman of Mindlab International & Author of The Brain Sell *Table of Contents Section - 01: What is Neuro Design?; Section - 02: Neuroaesthetics; Section - 03: Processing Fluency; Section - 04: How First Impressions Work; Section - 05: Multisensory and Emotional Design; Section - 06: Visual Saliency Maps; Section - 07: Visual Persuasion and Behavioural Economics; Section - 08: Designing for Screens; Section - 09: Viral Designs; Section - 10: Designing Presentation Slides; Section - 11: Conducting Neuro Design Research; Section - 12: Conclusion;
£24.99
St. Martin's Press Wanting
Book Synopsis* Financial Times Business Book of the Month * Next Big Idea Club Nominee * One of Bloomberg''s 52 New Books That Top Business Leaders Are Recommending * Aleo Review of Books 2022 Book of the Year *A groundbreaking exploration of why we want what we want, and a toolkit for freeing ourselves from chasing unfulfilling desires.Gravity affects every aspect of our physical being, but there's a psychological force just as powerfulyet almost nobody has heard of it. It's responsible for bringing groups of people together and pulling them apart, making certain goals attractive to some and not to others, and fueling cycles of anxiety and conflict. In Wanting, Luke Burgis draws on the work of French polymath René Girard to bring this hidden force to light and reveals how it shapes our lives and societies. According to Girard, humans don't desire anything independently. Human desire is mimeticwe imitate what other people
£22.50
HarperCollins Publishers Inc Alchemy
Book SynopsisHOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas.Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read. —Entrepreneur (Best Books of the Year)Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwh
£16.99
John Wiley & Sons Inc The Handbook of Market Intelligence
Book SynopsisAn important update to this roadmap for the development of a corporate intelligence program Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing, conducting and further developing corporate intelligence programs within an organisation and then shows how organisations can turn market data into actionable insights. Full of best practice advice from hundreds of real-life international case studies Outlines the anticipated future trends in Strategic Market Intelligence based on unique global survey data Table of ContentsPreface to the Second Edition vii About the Authors ix About Global Intelligence Alliance xi Part 1 Market Intelligence in Global Organizations 1 1 Market Intelligence: Drivers and Benefits 3 2 Market Intelligence in Global Organizations: Survey Findings in 2013 21 Part 2 Roadmap to World Class Market Intelligence 51 3 Key Success Factors of World Class Market Intelligence 53 4 Intelligence Scope – Determining the Purpose, Target Groups, and Focus Areas of an Intelligence Program 63 5 Intelligence Process – Turning Random Data into Meaningful Insight 77 6 Intelligence Deliverables – Building a High-Impact Market Intelligence Product Portfolio 87 7 Intelligence Tools – Collecting, Storing, and Disseminating Intelligence 101 8 Intelligence Organization – The People and Resources that Generate the Impact 115 9 Intelligence Culture – Engaging the Organization in Market Intelligence 131 Part 3 Market Intelligence for Key User Groups 141 10 Market Intelligence for Current Awareness Across the Organization 143 11 Market Intelligence for Strategic Planning 157 12 Market Intelligence for Marketing, Sales, and Account Management 175 13 Market Intelligence for Innovation and Product Life Cycle Management 189 14 Market Intelligence for Supply Chain Management 203 Part 4 Developing World Class Market Intelligence Programs 215 15 Implementing Market Intelligence Programs 217 16 How to Develop an Existing Market Intelligence Program for Greater Impact 227 17 Demonstrating the Impact of Market Intelligence 241 18 Trends in Market Intelligence 253 Index 267
£37.99
HarperCollins Publishers Inc Dollars and Sense
Book Synopsis
£15.29
£33.24
BenBella Books Blindsight: The (Mostly) Hidden Ways Marketing
Book SynopsisEver notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.Trade Review"This is one of the best reads for marketing professionals." —The Neuromarketing Science & Business Association "The two authors have ... delightfully described how our supposedly hardwired brain can so skillfully be manipulated by the media, merchants, and other mercenaries." —Manhattan Book Review "Blindsight is a rigorous examination of how top brands sneak into our brains and grab the best real estate. Deftly mixing neuroscience, psychology, and fun stories, the book is a delight to read; it will grip you from the start, and leave you feeling smarter." —Rich Karlgaard, publisher at Forbes "Blindsight teaches us how to be smarter consumers who make wise decisions that will ultimately leave us happier, wealthier, and healthier." —Adam Alter, New York Times bestselling author of Drunk Tank Pink and Irresistible "Somewhere hidden between the bright colors, catchy jingles, and strategic placement of advertisements is the psychology behind their influence. This book uncovers this hidden layer of the consumer world and how it affects our thoughts, emotions, and spending habits. A must-read for consumers and marketers alike." —Kendis Gibson, Emmy award-winning journalist and reporter for MSNBC "With an entertaining blend of storytelling and science, Blindsight is a truly eye-opening look into the complex dynamics underlying how brands drive consumer behavior. A must-read book that will have you re-examining both information around you and your own purchase decisions at every turn." —Abigail Sussman, associate professor of marketing at The University of Chicago Booth School of Business "Prince Ghuman and Matt Johnson bring to life the science behind how Facebook holds your attention, how Star Wars captured the hearts of generations of moviegoers, and selling billions in bottled water to consumers with taps in their homes. This is the perfect book for readers looking to understand what happens when the magic behind modern branding meets the machinery of the mind." —Drew Jacoby-Senghor, assistant professor of management at Berkeley Haas School of Business "If you want to understand the driving forces behind your decisions, if you want to be smarter about your purchases, if you want to know how to improve your spending habits, read this book!" —Jiaying Zhao, associate professor of psychology at the University of British Columbia "Johnson and Ghuman artfully combine science, business, and storytelling to help us understand the invisible forces which shape our decisions and experiences. Along the way, they reveal to us all how deeply interwoven consumerism is into the perception of reality itself." —Blake Sherwin, assistant professor of applied mathematics and theoretical physics at Cambridge University "Fast-paced, clever, and utterly fascinating, Blindsight sheds new light on the deeply rooted beliefs and mental gymnastics that brands tap with precision to create preference. Johnson and Ghuman weave meticulously chronicled science into great stories with thoroughly modern examples that will leave consumers, marketers, brands, or just neuro-curious readers with something to chew on and lots to discuss at your next dinner party." —Carol Caruba, principal at Highwire PR "Equal parts science and storytelling, Blindsight changes the way we see ourselves as consumers. . . . This book is an engaging journey into the science of marketing's influence, and how it impacts how we see the world around us." —Judy Fan, assistant professor of psychology at University of California at San Diego "Blindsight is a refreshing, timely book that will make you examine the secret ways marketing influences you. You won't be able to think about your own consumer life the same way." —Sheryle Bolton, serial entrepreneur "Drawing creative and insightful connections between scientific studies and the effectiveness of today's marketing strategies, this book achieves a perfect balance of humor and rigor. Blindsight will make you understand yourself better—as a consumer, and as a person." —Natalia Córdova, psychology lecturer at Yale University "Blindsight is an ideal way to gain insight into the incredibly complex interactions between psychology and neuroscience that are underlying the seemingly simple concept of human intuition." —James Newell, managing director at Voyager CapitalTable of ContentsContents The Power of Blindsight Chapter 1 Eating the Menu Chapter 2 Dropping Anchors Chapter 3 Making the Moment Chapter 4 Memory Remixed Chapter 5 Of Two Minds Chapter 6 Pleasure – Pain = Purchase Chapter 7 Addiction 2.0 Chapter 8 Why We Like What We Like Chapter 9 Empathy and the Human Connection Chapter 10 The Essence of Everything Chapter 11 Midliminal Chapter 12 The Future of Marketing AcknowledgmentsEndnotesAbout the Authors
£17.09
Pearson Education Marketing Research
Book SynopsisDr Daniel Nunan is Reader and Head of Department at the University of Portsmouth. Previously, he taught at Birkbeck, University of London and Henley Business School, University of Reading. Prior to his academic career, Daniel held senior roles in the financial services and technology sectors. Professor David F. Birks is Emeritus Professor of Marketing at the University of Winchester. Previously, he served as Dean of the Faculty of Business, Law and Sport, and Director of Winchester Business School. David has also worked at the universities of Southampton, Bath and Strathclyde. He is a committee member of the Association of Survey Computing (ASC). Dr Naresh K. Malhotra is Senior Fellow at Georgia Tech CIBER and Regents' Professor Emeritus at Scheller College of Business, Georgia Institute of Technology, USA. He has consulted for business, non-profit and government organisations across the globe, and has received numeroTable of Contents 1. Introduction to marketing research and insight 2. Defining the research problem and developing a research approach 3. Research design 4. Secondary data collection and analysis 5. Internal secondary data and analytics 6. Qualitative research: its nature and approaches 7. Qualitative research: focus group discussions 8. Qualitative research: in-depth interviewing and projective techniques 9. Qualitative research: data analysis 10. Survey and quantitative observation techniques 11. Causal research design: experimentation 12. Measurement and scaling: fundamentals, comparative and non-comparative scaling 13. Questionnaire design 14. Sampling: design and procedures 15. Sampling: determining sample size 16. Survey fieldwork 17. Social media research 18. Mobile research 19. Data integrity 20. Frequency distribution, cross-tabulation and hypothesis testing 21. Analysis of variance and covariance 22. Correlation and regression 23. Discriminant and logit analysis 24. Factor analysis 25. Cluster analysis 26. Multidimensional scaling and conjoint analysis 27. Structural equation modelling and path analysis 28. Communicating research findings 29. Business-to-business (b2b) marketing research 30. Research ethics, privacy and trust Glossary
£69.34
Cambridge University Press Designing Effective Web Surveys
a huge range and FREE tracked UK delivery on ALL orders.
£60.79
De Gruyter Measuring Marketing
Book SynopsisTable of ContentsPart 1: Corporate Financial Metrics 1 Chapter 1: Revenue 3 Chapter 2: Gross Profit 7 Chapter 3: Value-to-Volume Ratio 9 Chapter 4: Net Profit 13 Chapter 5: Earnings-Based Value 17 Chapter 6: Return on Sales 23 Chapter 7: Return on Assets 25 Chapter 8: Return on Equity 27 Part 2: Marketing Planning Measures 31 Chapter 9: Market Share 33 Chapter 10: Relative Market Share 35 Chapter 11: Market Growth 37 Chapter 12: Market Demand 39 Chapter 13: Market Penetration 41 Chapter 14: Program/Nonprogram Ratio 47 Chapter 15: Program/Payroll Ratio 49 Chapter 16: Causal Forecast 51 Chapter 17: Time Series Analysis 57 Part 3: Brand Metrics 63 Chapter 18: Brand Equity 65 Chapter 19: Brand Scorecards 71 Chapter 20: Brand Premium 75 Chapter 21: Brand Contribution and Review Analysis 81 Part 4: Customers Metrics 85 Chapter 22: Net Sales Contribution 91 Chapter 23: Time-Driven Activity-Based Costing 93 Chapter 24: Segment Profitability 95 Chapter 25: Customer Profitability 99 Chapter 26: Share of Customer 101 Chapter 27: Return on CustomerSM 105 Chapter 28: New Customer Gains 109 Chapter 29: Customer Acquisition Costs 113 Chapter 30: Cost Per Lead 117 Chapter 31: Retention Rate 121 Chapter 32: Churn Rate 125 Chapter 33: Consumer Franchise 129 Chapter 34: Customer Equity and Customer Lifetime Value 133 Chapter 35: Customer Brand Value 137 Chapter 36: Customer Losses 139 Part 5: Product/Offering Metrics 143 Chapter 37: Usage 145 Chapter 38: New Product Purchase Rate 147 Chapter 39: Marketing Cost Per Unit 151 Part 6: Price Matrics 153 Chapter 40: Price 155 Chapter 41: Mark-Up Pricing 159 Chapter 42: Target Return Pricing 163 Chapter 43: Sales Price Variance 165 Chapter 44: Markdown Goods Percentage 169 Chapter 45: Profit Impact 171 Part 7: Advertising/Promotion Metrics 175 Chapter 46: Share of Voice 177 Chapter 47: Recall 179 Chapter 48: Recognition 183 Chapter 49: Reach 185 Chapter 50: Frequency 187 Chapter 51: Gross Rating Points 189 Chapter 52: Cost Per Gross Rating Point 193 Chapter 53: Response Rate 195 Chapter 54: Conversion Rate 199 Chapter 55: Advertising-To-Sales Ratio 201 Chapter 56: Promotion Profit 203 Part 8: Direct Marketing Metrics 207 Chapter 57: Direct Marketing Revenue Goals 209 Chapter 58: Direct Marketing Profit Goals 213 Chapter 59: Direct Marketing Gross Profit 215 Chapter 60: Direct Marketing Net Profit 217 Chapter 61: Direct Marketing Return On Investment 219 Part 9: Digital/Social Metrics 221 Chapter 62: Gross Page Impressions (Or Gross Page Requests) 223 Chapter 63: Word of Mouth 225 Chapter 64: Total Clicks 1 Chapter 65: Click Through Rate 229 Chapter 66: Cost Per Click 231 Chapter 67: Cost Per Action 235 Chapter 68: Pay Per Lead 237 Chapter 69: Activity Ratio for Social Media 239 Chapter 70: Deductive Social Media Return on Investment 241 Chapter 71: Resolution Time 243 Chapter 72: Social Media Profitability 245 Chapter 73: Bounce Rate 247 Chapter 74: Return On Advertising Spend 249 Part 10: Place/Distribution Metrics 251 Chapter 75: Cost Per Sales Dollar 253 Chapter 76: Transactions Per Customer 255 Chapter 77: Transactions Per Hour 257 Chapter 78: Average Transaction Size 259 Chapter 79: Avergage Items Per Transaction 261 Chapter 80: Hourly Customer Traffic 265 Chapter 81: Returns to Net Sales 267 Chapter 82: Inventory Turnover 269 Chapter 83: Percent Inventory Carrying Costs 271 Chapter 84: Gross Margin Return on Inventory Investment 273 Chapter 85: Sales Per Square Foot 277 Chapter 86: Sales/Profits Per Employee 279 Chapter 87: Retail Close Ratio 281 Chapter 88: Retail Margin Percentage 285 Chapter 89: Percent Utilization of Discounts 287 Chapter 90: Shrinkage to Net Sales 289 Part 11: Sales Metrics Chapter 91: Net Sales Contribution 297 Chapter 92: Absolute Index 299 Chapter 93: Relative Index 303 Chapter 94: Percent of Sales 305 Chapter 95: Independent Sales Representative Analysis 309 Chapter 96: Turnover Rate 311 Chapter 97: Recruiting 315 Chapter 98: Breakdown Approach 317 Chapter 99: Workload Approach 321 Chapter 100: Sales Performance Quotas 327 Chapter 101: Average Sales Per Call 335 Chapter 102: Close Process and Close Ratio 337 Chapter 103: Cost Per Call 341 Chapter 104: Break-Even Sales Volume 343 Chapter 105: Sales Productivity 347 Chapter 106: Four Factor Model 351 Chapter 107: Sales Variance Analysis 355 Chapter 108: Sales Volume Variance 361 Chapter 109: Sales Enablement 365 Chapter 110: Net Promoter ScoreR 367 Index
£29.62
Nova Science Publishers Inc Mass Customisation in Sports: An Insight to the
Book Synopsis
£148.79
University of Alberta Press Fundamentals of Public Relations and Marketing
Book SynopsisExperts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students and instructors. Logically organized to lead students from principles to their applicationand generously supplemented with examples and case studiesthe book features chapters on theory, history, law, ethics, research methods, planning, writing, marketing, advertising, media, and government relations, as well as digital, internal, and crisis communications. Chapters open with learning objectives and conclude with lists of key terms, review and discussion questions, activities, and recommended resources. Fundamentals of Public Relations and Marketing Communications in Canada will be essential in post-secondary classes and will serve as a valuable reference for established professionals and international communicators working in Canada. Foreword by Mike Coates. Contributors: Colin Babiuk, Sandra L. Braun, Wendy Campbell, John E.C. Cooper, Marsha D'Angelo, Ange Frymire Fleming, Mark Hunter LaVigne, Danielle Lemon, Allison G. MacKenzie, Sheridan McVean, Charles Pitts, David Scholz, Jeff Scott, Charmane Sing, Amy Thurlow, Carolyne Van Der Meer, Ashleigh VanHouten, Cynthia Wrate, and Anthony R. Yue.Sponsor: Hill + Knowlton Strategies
£43.34
Technics Publications LLC Audacity to Spy: How Government, Business &
Book SynopsisEver get the feeling you are being watched? The thieves that steal identities are using cutting-edge, high-tech tools that can take one fact from a social media site, another from an online travel survey, a third from a purchase made via the internet and even access highly confidential medical records. Little by little they piece together your buying habits, your religious and school affiliations, the names of your family and pets, your political views, your driving habits, the places you have vacationed, and much, much more. This is not science fiction and this is not the future, this is what is happening to each and every one of us now - today. And although the vast majority of adults say they are concerned about providing personal information online, nearly 1/3 say they have never used a privacy setting on their computer, never inquired about the charities to whom they donate their money, never worried about someone accessing their medical information and never thought twice about giving a financial institution their social security number over the internet. The Audacity to Spy, written by an attorney with an interest in privacy laws and legislation and her grandmother who is an experienced Information Analyst, reveals the ways in which your identity and personal data have been stolen by various sources. Yes, you should be concerned about the NSA and other government agencies having your phone logs and emails; but you should worry more about the insidious data brokers that are collecting information about you every time you log on to your laptop, use your cell phone, access an app, or use your GPS. Companies are collecting a variety of data about you, combining it with location information, and using it to both personalise their own services and to sell to other advertisers for behavioural marketing. Law enforcement agencies are tracking your car and insurance companies are installing devices to monitor your driving. Clerks are making copies of your credit cards. And if that wasn''t enough, the FBI has reported that hackers have been discovered embedding malicious software in two million computers, opening a virtual door for criminals to rifle through users'' valuable personal and financial information. More than warning you about the ways your data can be stolen, at the end of each chapter are suggestions for limiting the amount of personal data that is available to be seized and divulged. Can you completely cut off the flow of information about yourself? The answer is no, not completely - there is already too much data out there and increasingly sophisticated ways to obtain bits and pieces. But knowing how it is collected, and by whom, gives you the power to control sensitive information and determine how much of your life you wish to expose to those more than willing to exploit it.
£999.99
Springer Nature Switzerland AG The Art of Going Global: A Practical Guide to a
Book SynopsisInternationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including:· Selecting foreign markets · Adapting your business model· Navigating uncertain global markets· Managing across cultures· Choosing between entry mode options With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm. Table of Contents1. Is Your Business Reaching its Full Potential in Global Markets?.- 2. Global E-E-E Mindset: Empathy, Ethics and Engagement.- 3. How to Enter a Foreign Market.- 4. Implementing Internationalization Strategy: People's Issue.
£22.49
De Gruyter The Roots and Uses of Marketing Knowledge: A
Book SynopsisMarketing theory is often developed in isolation not collaboration; theoretical perspectives sometimes are ignorant of the diversity of marketing practice. In “The roots and uses of marketing knowledge: a critical inquiry into the theory and practice of marketing”, the author engages with the vital conversation about how marketing knowledge is created, disseminated and consumed, looking beyond the traditional reification of practice in theory and verification of theory in practice. The ontology of this work is anchored in subjective individual meaning; the epistemological stance assumes that this meaning is socially constructed. Consequently, rich empirical data, grounded in the context of experiential evidence, is extracted from a comprehensive range of marketing constituencies: academics, practitioners, managers, consultants, authors, lecturers and students. In its examination of the polarities, hybridity and iterative flow of marketing knowledge creation and consumption, this text posits a cohesive argument for a theory/practice bipartite fusion not dichotomy, adding valuable insights into the textual, contextual and pedagogical representations of marketing knowledge. The history and future of marketing knowledge is examined with the aid of instructive illustrations and insightful first-hand experience. Drawing on extensive qualitative research from a broad range of influential producers and vital consumers, Dr. Smith presents a relevant, exciting marketing knowledge framework which will be a vital resource for academics, students and practitioners.
£61.12
Excel Books Marketing Researching
Book Synopsis
£16.12
Samfundslitteratur Philosophy of Science: An Introduction for Future
Book Synopsis
£37.82
£18.74
MIT Press CustomerCentric Marketing A Pragmatic Framework The MIT Press
a huge range and FREE tracked UK delivery on ALL orders.
£31.35
Time Warner Trade Publishing SELLING IN TOUGH TIMES Secrets to Selling When No
Book Synopsis
£15.30
iUniverse The Slingshot Syndrome Why Americas Leading Technology Firms Fail at Innovation
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£17.58
iUniverse They Say They Want A Revolution What Marketers Need to Know As Consumers Take Control
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£18.07
iUniverse Market Research Handbook Measurement Approach and Practice
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£14.12
iUniverse Harnessing Customers How to Increase Impulse Shopping in Supermarkets How to Increase Impulse Shopping in Supermarkets
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£9.68
iUniverse Eccentric Marketing Awakening the Arab Business World to the Benefits of Branding
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£10.67
iUniverse Straight Up The Business of Winning Politics Communication strategies for innovative companies
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£14.58
iUniverse Eccentric Marketing Awakening the Arab Business World to the Benefits of Branding
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£15.61
Penguin Publishing Group ZeroResistance Selling Achieve Extraordinary Sales Results Using World Renowned techqs Psycho Cyberneti
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£16.78
Hill & Wang Priceless
Book SynopsisPrada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the same? The answer is simple: prices are a collective hallucination.In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate fair prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn''t taken long for marketers to apply these findings. Price consultants advise retailers on how to convince consumers to pay more for less, and negotiation
£16.15
£18.57
Neuropwer Group Pty Ltd Behavioral Economics for Business 2nd edition How the insights of behavioral economics can transform your business How the Insights of Behavioural Economics Can Transform Your Business
£10.95
MarketCulture The Human Culture Imperative
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£36.00
Legare Street Press Estimating Models of Promotioninduced Noncompensatory Choice Behavior Using UPC Scanner Panel Data
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£21.80
Legare Street Press Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
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£22.75
