Market research Books
SAGE Publications, Inc Essentials of Marketing Research
Book Synopsis
£189.55
Barcharts, Inc Business Research a QuickStudy Laminated
Book SynopsisBusinesses of all sizes rely on research everyday to inform decisions, strategic plans, and operations. The tried-and-true methods and sources of research, from trusted periodicals and databases to personal interviews and face-to-face focus groups, have served the business community well for many years in delivering the information organizations need. However, over the last decade, Big Data, digital tools, and associated analytical services have burst onto the scene, changing the game for everyone playing. As both traditional and more modern methods have their merits, this 6 page laminated guide aims to compile trusted approaches, available resources, and helpful tips in conducting business research for any organization. Why Analyze Data? Business Research Types Useful Business Research Sites Research Information on Future Trends Surveys Focus Groups Sample Focus Group Moderator Guide Definitions & Language Online Focus Groups: Pros & Cons The World of Passive Data & Analytics Social M
£999.99
Arcadia Publishing (SC) Portlands Hawthorne Boulevard
Book Synopsis
£21.24
Amazon Publishing The Power of Why
Book SynopsisTrade Review“The Power of Why is great reading and can be of use to all of those looking to come out on top.” —Donald J. Trump, Chairman and President of The Trump Organization “Richard Weylman is still knocking doors down with brilliant distilled wisdom. To those who discover The Power of Why, I can only say “Read and Reap.”“ —Christopher Forbes, vice chairman, Forbes Media “This book is a game changer! Richard has cracked the code for business growth.” —Jeffrey J. Fox, Bestselling author of How To Become A Rainmaker, How to Be A Fierce Competitor, and The Transformative CEO “Richard’s book should be on every business owner’s desk. It is a must read for anyone engaged in sales and especially for those who hold customer service paramount.” —Richard S. Bernstein, CEO of Richard S. Bernstein & Associates, Inc. “The Power of Why takes you on a wonderful journey of discovery that will elevate your customers’ experiences while elevating your own business performance.” —Milton Pedraza, CEO of Luxury Institute, LLC “Your customer holds the power for your professional success. The Power of Why will show you how to meet their needs with value to boost your business to amazing heights.” —Dr. Nido Qubein, president, High Point University, and chairman, Great Harvest Bread Co.
£12.23
Select Books Inc Buying America Back: A Real Deal Blueprint for
Book SynopsisThe trade gap between the United States and China is a perennial news staple. Our commonplace goods are manufactured in such far-flung places as Honduras, Mexico, and Korea. Why has the distinction Made in America become such a rarity? The cynics always talk about the hard economic realities of our times. They suggest that American manufacturing has reached the end of its road; this is the price we pay for globalization. Alan Uke sees it differently. Buying America Back outlines his plan to turn back the tide with a grass-roots movement to promote American industry by helping American consumers have a better understanding of where their goods (and services) come from. Buying America Back emphasizes the importance of grooming a culture of self-informed consumers in the U.S.A., while reinforcing this with initiatives from the federal government. Surprising and enlightening, Buying America Back encourages us to take action to serve our part as responsible consumers and conscientious citizens. American prosperity is not a thing of the past, and this book shows us the way back! San Diego entrepreneur Uke presents a straightforward thesis in this engaging policy proposal: consumer thirst for cheap imports has strangled U.S. manufacturing employment and stifled our economy. The manufacturing sector, which lost 5.2 million jobs from 2000 to 2010, accounts for only 10% of the economy compared with its dominant role in 1965. Uke explodes the myth of a shift to high-tech output and notes that Germany and other countries with higher labor costs than ours compete successfully with Asia. He argues convincingly that the offshore exodus of production facilities entails the loss of high-paying spinoff jobs, the departure of R&D facilities and other centers of innovation, and the erosion of service-sector jobs. The proper response, Uke plausibly argues, is not across-the-board protectionism or isolationism, but empowering the consumer by toughening disclosure of country-of-origin product data. Accurate disclosure would enable consumers to reward local producers or those with high local-product content. Uke perceptively points out that this approach is increasingly popular with food, and prevalent in many other countries. Determined consumer leadership on this issue, he maintains, could goad Congress into action and prompt corporations to revive domestic production. Uke's refreshingly invective-free writing and hands-on manufacturing experience compel our consideration; his proposal is simple and his goals are lofty. Attention should be paid. Agent: Bill Gladstone. (Apr.) --PUBLISHERS WEEKLYTrade ReviewAlan Uke provides simple, breakthrough ways to empower the American people to actually impact our trade deficit. Anyone who is a consumer and is concerned about the state of the U.S. economy should read this book. -- Carlos Gutierrez, Former U.S. Secretary of Commerce and former Chief Executive Officer, Kellogg CompanyBuying America Back makes this simple point: Workers and consumers are economic allies and they should be empowered. Putting informed buying power into consumers' hands should be part of a concerted and comprehensive national manufacturing strategy. -- Richard L Trumka, President AFL-CIOBuying America Back is an easy read for anyone who is interested in stimulating the economy without using taxpayer dollars. As more products are produced globally, it's not as simple as buying American anymore. Alan clearly walks you through the relationship between where a product is made and how important a fair trade ratio is to the United States. By educating consumers on this, Alan proposes using consumer choice and economic freedom to succeed where the big government programs have failed--moving the economy and producing jobs. -- U.S. Rep. Brian Bilbray (R-CA)In this remarkable book, Alan Uke, an American-based small manufacturer and a concerned parent and citizen, helps us understand how the unbalanced trade championed by the financial elites on Wall Street and in the multinational corporations has undermined our national prosperity and strength and the standard of living of our people. He explains how and why a citizen-led consumer movement focused on buying goods made in America by Americans can be an important part of the process by which we rebuild our national well-being. This is an important book which fortunately is appearing at a key moment in our national history. -- Patrick A. Mulloy, former Assistant Secretary in the International Trade Administration of the Department of Commerce and a five-term member of the U.S.-China Economic and Security Review CommissionThere is a new awakening in the country that making and buying products in America is essential to strengthening manufacturing, encouraging economic growth, and creating jobs. Buying America Back is on the cutting edge of that movement and is aimed at changing the U.S. consumer culture to appreciate the quality and value of American-made products. Amen, and it's about time we put the spotlight on great American products. -- Jerry Jasinowski, Former President, National Association of ManufacturersThose who read this book will find that Alan Uke is pointing out one of the few directions that has a chance of changing the downward course that our country is currently on. -- Ralph Gomory, Professor, Stern School of Business, New York University; Former Head of Research for IBM; Former President of the Sloan Foundation; co-author of Global Trade and Conflicting National InterestsAmericans, more than any other people, love to fly their flag and parade their patriotism. In the face of a declining manufacturing base and the resulting loss of jobs in the middle class, Alan Uke makes a persuasive case for all Americans to walk their talk in Buying America Back. -- M. Brian O'Shaughnessy, Chief Co-Chair of the Coalition for a Prosperous America and Chairman, Revere Copper Products, Inc.San Diego entrepreneur Uke presents a straightforward thesis in this engaging policy proposal: consumer thirst for cheap imports has strangled U.S. manufacturing employment and stifled our economy. The manufacturing sector, which lost 5.2 million jobs from 2000 to 2010, accounts for only 10% of the economy compared with its dominant role in 1965. Uke explodes the myth of a shift to high-tech output and notes that Germany and other countries with higher labor costs than ours compete successfully with Asia. He argues convincingly that the offshore exodus of production facilities entails the loss of high-paying spinoff jobs, the departure of R&D facilities and other centers of innovation, and the erosion of service-sector jobs. The proper response, Uke plausibly argues, is not across-the-board protectionism or isolationism, but empowering the consumer by toughening disclosure of country-of-origin product data. Accurate disclosure would enable consumers to reward local producers or those with high local-product content. Uke perceptively points out that this approach is increasingly popular with food, and prevalent in many other countries. Determined consumer leadership on this issue, he maintains, could goad Congress into action and prompt corporations to revive domestic production. Uke's refreshingly invective-free writing and hands-on manufacturing experience compel our consideration; his proposal is simple and his goals are lofty. Attention should be paid. -- Agent: Bill Gladstone. (Apr.) --PUBLISHERS WEEKLYU.S.-based manufacturer, Alan Uke, makes the case for moving your money to Made in America and provides the point-of-sale labeling disclosure solution to give you this job-producing information. Vote with your pocketbook for a more self-reliant U.S.A. closer to home and your ideals. The kinetic Alan Uke wants to label America all the way to really Made in America. -- Ralph Nader, Activist; Presidential Candidate; Author, Unsafe at Any SpeedAlan Uke provides simple, breakthrough ways to empower the American people to actually impact our trade deficit. Anyone who is a consumer and is concerned about the state of the U.S. economy should read this book. -- Carlos Gutierrez, Former U.S. Secretary of Commerce and former Chief Executive Officer, Kellogg Company
£14.20
Laurence King Publishing The Trend Forecaster's Handbook
Book Synopsis
£33.25
Robert D. Reed Publishers The 12 Investment Myths: Why Individual Investors
Book SynopsisOver time, the stock market creates great wealth for investors. And yet, most investors do not become wealthy by investing in the stock market, instead having experiences that range from inadequate to disastrous.So why the disconnect?The answer is found in a set of widely held, mistaken beliefs about what it takes to be a successful investor. At first glance, these investment myths seem grounded in logic. In reality, though, these beliefs provide investors with perfect blueprints for investment failure by encouraging in them an emotion-driven, trading-intensive mentality. These myths are propagated by Wall Street, which reaps huge profits from this behavior and by the financial media that is starving for sensationalistic content.As an independent investment advisor, Jack Calhoun has spent much of the past 15 years educating investors about the dangers of these mistaken ideas. In (i)The 12 Investment Myths(/i), he explores and debunks these myths one-by-one and in the process sets investors on a path to harness the tremendous wealth-creation machine that is the stock market.
£16.16
