Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
£22.75
Includes FREE deliveryRRP £23.95 – you save £1.20 (5%)
Order before 4pm tomorrow for delivery by Tue 4 Aug 2026.
A Hardback by Leigh Mcalister, Sloan School of Management, James M Lattin
Trusted by thousands of customers. See 2,385+ Customer Reviews
View other formats and editions of Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior by Leigh Mcalister
Publisher: Legare Street Press
Publication Date: Publication Date: 18/07/2023
ISBN13: 9781019950371, 978-1019950371
ISBN10:
Also in:
Market research
Market research