Description

Book Synopsis
As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.

Table of Contents
1. Product Innovation: Core to Continued Success
2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation
3. The Geox: The Shoe that Breathes
4. Nike: An Innovation Journey
5. Repetto, A Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy

Product Innovation in the Global Fashion Industry

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    A Hardback by Byoungho Jin, Elena Cedrola

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      Publisher: Palgrave MacMillan Us
      Publication Date: 11/28/2017 12:00:00 AM
      ISBN13: 9781137523488, 978-1137523488
      ISBN10: 1137523484
      Also in:
      Business, Finance & Law Business innovation Market research Sales and marketing

      Description

      Book Synopsis
      As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users.

      Table of Contents
      1. Product Innovation: Core to Continued Success
      2. Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation
      3. The Geox: The Shoe that Breathes
      4. Nike: An Innovation Journey
      5. Repetto, A Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy

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