Description

Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including:

· Selecting foreign markets

· Adapting your business model

· Navigating uncertain global markets

· Managing across cultures

· Choosing between entry mode options

With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.

The Art of Going Global: A Practical Guide to a Firm's International Growth

Product form

£26.99

Includes FREE delivery
RRP: £29.99 You save £3.00 (10%)
Usually despatched within 3 days
Paperback / softback by Olga E. Annushkina , Alberto Regazzo

1 in stock

Short Description:

Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm... Read more

    Publisher: Springer Nature Switzerland AG
    Publication Date: 06/09/2021
    ISBN13: 9783030210465, 978-3030210465
    ISBN10: 3030210464

    Number of Pages: 195

    Non Fiction , Business, Finance & Law

    Description

    Internationalizing your firm presents both exciting opportunities and daunting challenges, regardless of your industry. While strategy will vary from firm to firm, this book provides a solid set of decision-making tools that will support you as you take your company global. Starting with the most important step – cultivating a truly international perspective in your senior management team – it sets out the pros and cons of each choice you will face as you define and shape a global strategy. With a pragmatic toolkit provided at the end of each chapter, The Art of Going Global will help to improve your decision-making capabilities in relation to a range of challenges, including:

    · Selecting foreign markets

    · Adapting your business model

    · Navigating uncertain global markets

    · Managing across cultures

    · Choosing between entry mode options

    With case studies and insights illustrating how to apply each toolkit, this book is ideal for practitioners, MBA students, and those in executive education. It will help you to consider a variety of alternative solutions for key managerial decisions on internationalization, the costs and benefits of different strategic scenarios, and ultimately drive you to create a clear global vision for your firm.

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account