Description

Book Synopsis

This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.




Table of Contents
Chapter 1. Introduction.- Chapter 2. Conceptual framework.- Chapter 3. Connotation and mechanism.- Chapter 4. cultivation methods of chinese local new luxury brands: a perspective of design driven innovation.- Chapter 5. communication methods of chinese local new luxury brands: a perspective of digital media communication.- Chapter 6. case studies.- Chapter 7. Conclusion and prospect.- Appendix.- Bibliography.

Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading

    Product form

    £80.99

    Includes FREE delivery

    RRP £89.99 – you save £9.00 (10%)

    Order before 4pm today for delivery by Tue 14 Jul 2026.

    A Paperback by Hongbo Lai

    1 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Chinese Local New Luxury Brands in a Digitally Empowered Era: Cultivation, Transformation and Upgrading by Hongbo Lai

      Publisher: Springer Verlag, Singapore
      Publication Date: Publication Date: 22/05/2022
      ISBN13: 9789811621475, 978-9811621475
      ISBN10:
      Also in:
      Business, Finance & Law Brands and branding International business Market research

      Description

      Book Synopsis

      This book focuses on the development and trends of Chinese local luxury industry in the digital era, which brings a new round of manufacturing transformation and upgrading, as well as development opportunities. It reveals the connotation and mechanism of the new local luxury brands in China step by step by answering the questions of "what, why and how". Through the analysis of 200 + questionnaires by SPSS statistical tools and case study, the book concludes the internal mechanism and theoretical support for China to cultivate new local luxury brands. It presents an overview on the current China's local luxury industry.




      Table of Contents
      Chapter 1. Introduction.- Chapter 2. Conceptual framework.- Chapter 3. Connotation and mechanism.- Chapter 4. cultivation methods of chinese local new luxury brands: a perspective of design driven innovation.- Chapter 5. communication methods of chinese local new luxury brands: a perspective of digital media communication.- Chapter 6. case studies.- Chapter 7. Conclusion and prospect.- Appendix.- Bibliography.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account