International business Books

Book SynopsisTrade ReviewKeith Roberts knows his history and is highly informed on the nature of today's comparable instruments and institutions. By placing his story within changing political, social, and cultural settings and by presenting it in a fascinating, well-written way unencumbered by technical jargon, he opens a new field in the discipline of business history. -- Alfred D. Chandler, emeritus, Harvard Business School, and winner of the Pulitzer Prize and the Bancroft Prize for history Business history has largely ignored the ancient world, while in fact there is considerable evidence that business played an important in it. This book provides an accessible, well written validation of this argument. -- Karl Moore, Desautels Faculty of Management, McGill University An excellent book. Booklist Roberts's well-documented, readable book provides valuable insight into the past and lessons for the present...highly recommended. ChoiceTable of ContentsForeword, by William H. McNeill Preface List of Terms Introduction 1 Business in the Ancient Middle East 1. The Beginning 2. Middle Eastern Empires, 1600-323 B.C.E. 2 Business in Ancient Greece 3. Markets and Greece 4. Business in Athens 5. Hellenistic History: Prologue to Revolution 6. The Hellenistic Business Environment 7. Hellenistic Business 3 Business in Ancient Rome 8. The Early Roman Republic 9. The Late Roman Republic, 201-31 B.C.E. 10. The Principate, 31 B.C.E.-192 C.E. 11. Roman Society 12. Roman Businesses 13. The Downfall of Ancient Business Concluding Note Notes Bibliography Index

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Book SynopsisA systematic investigation into the origins and unraveling of China’s economic miracle.Trade Review[An] informative study... [The China Boom] paints a convincing picture that China may not be the superpower many predicted it to be. Publishers Weekly This valuable treatise will appeal to both scholars and more casual readers with an interest in China. Library Journal Masterful. Foreign Affairs It is a fast-paced, highly readable, thoroughly provocative, and (rare for an academic book) truly enjoyable account of 400 years of Chinese economic history right up to the present day. Asian Review of Books So many books on China recycle the same stories and historical anecdotes, but this one tells the story from the point of view of economic history. It is scholarly yet readable, interesting throughout. Marginal Revolution The book should be mandatory reading for anyone concerned with transnational economic policy planning. Pacific Affairs an important and balanced scholarly book. International Relations of the Asia Pacific Ho-fung Hung offers us the clearest analysis we have of the historical origins of China's economic model and for its future prospects. Hung's work is political economy at its best. Contemporary SociologyTable of ContentsList of Illustrations and Tables Preface Chronology of State Making and Capitalist Development in China, Sixteenth to Twenty-First Centuries Introduction: Sinomania and Capitalism Part I. Origins 1. A Market Without Capitalism, 1650-1850 2. Primitive Accumulation, 1850-1980 3. The Capitalist Boom, 1980-2008 Part II. Global Effects, Coming Demise 4. Rise of the Rest 5. A Post-American World? 6. Global Crisis Conclusion: After the Boom Notes References Index

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Book SynopsisA systematic investigation into the origins and unraveling of China’s economic miracle.Trade Review[An] informative study... [The China Boom] paints a convincing picture that China may not be the superpower many predicted it to be. Publishers Weekly This valuable treatise will appeal to both scholars and more casual readers with an interest in China. Library Journal Masterful. Foreign Affairs It is a fast-paced, highly readable, thoroughly provocative, and (rare for an academic book) truly enjoyable account of 400 years of Chinese economic history right up to the present day. Asian Review of Books So many books on China recycle the same stories and historical anecdotes, but this one tells the story from the point of view of economic history. It is scholarly yet readable, interesting throughout. Marginal Revolution The book should be mandatory reading for anyone concerned with transnational economic policy planning. Pacific Affairs an important and balanced scholarly book. International Relations of the Asia Pacific Ho-fung Hung offers us the clearest analysis we have of the historical origins of China's economic model and for its future prospects. Hung's work is political economy at its best. Contemporary SociologyTable of ContentsList of Illustrations and Tables Preface Chronology of State Making and Capitalist Development in China, Sixteenth to Twenty-First Centuries Introduction: Sinomania and Capitalism Part I. Origins 1. A Market Without Capitalism, 1650-1850 2. Primitive Accumulation, 1850-1980 3. The Capitalist Boom, 1980-2008 Part II. Global Effects, Coming Demise 4. Rise of the Rest 5. A Post-American World? 6. Global Crisis Conclusion: After the Boom Notes References Index

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Book SynopsisIn China''s Disruptors, Edward Tse takes an unprecedented inside look at rapidly emerging Chinese entrepreneurs and their game-changing impact on both China and the world.In September 2014, Chinese e-commerce giant Alibaba raised $25 billion in the world''s biggest ever initial public offering. Since then, millions of investors and managers worldwide have pondered a fundamental question: what''s really going on with the new wave of China''s disruptors?Over the past two decades, an unprecedented burst of entrepreneurialism has transformed China''s economy from a closed, impoverished, state-run system into a major power in global business. Alibaba is one of a rising tide of thriving Chinese businesses, and its success has been quickly followed by other previously little-known companies, such as Baidu, Tencent and Xiaomi.Edward Tse is a leading global strategy consultant who has spent more than twenty years working with senior Chinese executives. ITrade ReviewEdward Tse is to Chinese corporate strategy what Kenichi Ohmae did to explain Japanese corporate strategy. This is a book that I could not put down - a deeply insightful book on China that no Chinese strategist or analyst, let alone corporate captain can ignore * Andrew Sheng, former Chairman of Hong Kong Securities and Futures Commission and Chief Adviser, China Banking Regulatory Commission. *No one can explain what is happening in China better than Ed Tse. The rapidly changing China is at yet another important crossroads and you will appreciate his guidance * Sam Su, Vice Chairman of the Board and Chairman and CEO of China Division of YUM! Brands, Inc. *In the Internet era, China has outpaced most advanced countries in terms of new technology adaptation and economic growth. In this book, Edward Tse clearly illustrates how China's explosive growth in business will continue to impact the whole country and the rest of the world * Yu Gang, Ph.D., Chairman and Co-founder, Yihaodian *Edward Tse is an influential thinker in the Chinese business community given his unique background coupled with global knowledge and perspective. China's Disruptors will enlighten global business leaders with new visions coming from China * Wang Wei, Chairman, China Mergers & Acquisitions Association *This is the book for every person who is wondering how China's impressive growth in business is going to impact the rest of the world * Dr. Hubert Lienhard, President and CEO of Voith GmbH, Chairman of the Asia-Pacific Committee for German Business (APA) *Dr. Edward Tse explores very clear the rise of the China's entrepreneurs and the opportunities their rise will generate. After reading the book it became very clear for me how global businesses will inevitably have to become more 'Chinese' in their manner of operating * Ronnie Leten President & CEO, Atlas Copco AB *A detailed and fascinating study of the changing landscape in China and the entrepreneurs who are driving that change forward. This is a book that will only become increasingly important in the years to come * Chen Dongsheng, Chairman and CEO, Taikang Life Insurance Co. Ltd. and President, China Entrepreneurs Forum *A useful corrective for those who regard China as a calcified state-driven economy and underestimate the changes taking place * Financial Times *

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Book SynopsisLunch with the Financial Times has been a permanent fixture in the Financial Times for almost 25 years, featuring presidents, film stars, musical icons and business leaders from around the world. The column is now as well-established institution which has reinvigorated the art of conversation in the convivial, intimate environment of a long boozy lunch. On its 25th anniversary, Lunch with the Financial Times 2 will showcase the most entertaining, incisive and fascinating interviews from the past five years including those with Edward Snowden, Bernie Ecclestone, Hilary Mantel, Sheryl Sandberg, Richard Branson, Rebecca Solnit, Emmerson Mnangagwa, Jordan Peterson, Nigel Farage, Woody Harrelson, Sepp Blatter, (pre-election) Donald Trump and Zoella, illustrated in full colour with James Ferguson''s famous portraits.

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Book SynopsisLunch with the FT has been a permanent fixture in the Financial Times for almost 30 years, featuring presidents, film stars, musical icons and business leaders from around the world.The column is now a well-established institution, which has reinvigorated the art of conversation in the convivial, intimate environment of a long and boozy lunch.This new and updated edition includes lunches with:Elon MuskDonald TrumpHilary MantelRichard BransonZadie SmithNigel FarageRussell BrandDavid GuettaYanis VaroufakisJean-Claude JunckerGwyneth PaltrowRebecca SolnitJordan PetersonChimamanda Ngozi AdichieAnd more...

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Book SynopsisDiscusses developing markets for African entrepreneursTrade ReviewSpanning many disciplines and referenced with endnotes and bibliography, this volume should be in any library with collections on African studies. . . . Highly recommended. * Choice *Taylor's key arguments can briefly be expressed as follows: there is more than one kind of African business culture, and African businesses are both more various and healthier than we may have imagined. He provides a clear-eyed review of the current state of business on the course, steering a careful course between a hopeless and over-determined Afropessimism, and a giddy, reckless boisterism about its prospects. Nonetheless, his tone remains refreshingly upbeat and pragmatic. * Journal of Modern African Studies *Table of ContentsPrefacePart I. Introduction and BackgroundIntroduction1. African Business and Capitalism in Historical PerspectivePart II. Globalization and Political and Economic Transformation2. Institutional Change in the 1990s: Economic and Political Reform3. Business, the African State and Globalization in the New Millennium: Transnational Influences and Domestic Responses Part III. The Diversity of African Business: Problems and Prospects4. Foreign Investment Beyond Compradorism & Primary Commodities: The Role of the Global South5. From Patrimonialism to Profit? The Transformation of Crony Capitalists and Bureaucratic Bourgeoisies6. Going Continental, Going Global: Africa's Corporate GiantsConclusion: The Prospects for African BusinessAppendixBibliographySuggestions for Further Reading Index

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Book SynopsisDiscusses developing markets for African entrepreneursTrade ReviewSpanning many disciplines and referenced with endnotes and bibliography, this volume should be in any library with collections on African studies. . . . Highly recommended. * Choice *Taylor's key arguments can briefly be expressed as follows: there is more than one kind of African business culture, and African businesses are both more various and healthier than we may have imagined. He provides a clear-eyed review of the current state of business on the course, steering a careful course between a hopeless and over-determined Afropessimism, and a giddy, reckless boisterism about its prospects. Nonetheless, his tone remains refreshingly upbeat and pragmatic. * Journal of Modern African Studies *Table of ContentsPrefacePart I. Introduction and BackgroundIntroduction1. African Business and Capitalism in Historical PerspectivePart II. Globalization and Political and Economic Transformation2. Institutional Change in the 1990s: Economic and Political Reform3. Business, the African State and Globalization in the New Millennium: Transnational Influences and Domestic Responses Part III. The Diversity of African Business: Problems and Prospects4. Foreign Investment Beyond Compradorism & Primary Commodities: The Role of the Global South5. From Patrimonialism to Profit? The Transformation of Crony Capitalists and Bureaucratic Bourgeoisies6. Going Continental, Going Global: Africa's Corporate GiantsConclusion: The Prospects for African BusinessAppendixBibliographySuggestions for Further Reading Index

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Book SynopsisA brief and accessible introduction to the European UnionTrade ReviewCovers all the essential topics related to the EU. * Choice *The European Union Explained offers a fine introduction to the European Union and will appeal to a range of collections, from political science and business holdings to college-level collections strong in the media. * Midwest Book Review *This book covers all the essential topics related to the EU . . . . Recommended. General readers, all undergraduate students.July 2009 * Choice *Covers all the essential topics related to the EU. * Choice *The European Union Explained offers a fine introduction to the European Union and will appeal to a range of collections, from political science and business holdings to college-level collections strong in the media. * Midwest Book Review *The value of [this] third edition is its recounting and integration of recent events, placing news in a context that is often absent on the Internet. An excellent resource for college students at all levels and a must for European studies scholars and researchers. . . . Highly recommended. * Choice *Readers in America and Europe alike will benefit from the very considerable expertise revealed in these pages. -- Hugh Dykes * House of Lords Liberal Democrat Spokesperson on the European Union *The European Union Explained offers a fine introduction to the European Union and will appeal to a range of collections, from political science and business holdings to college-level collections strong in the media. October 2011 * Midwest Book Review *Table of ContentsPrefaceAcknowledgmentsList of AcronymsList of TablesPart 1. The Evolution of the European Union 1. Parameters of European Integration 2. EnlargementPart 2. Institutions 3. The European Commission 4. The European Council 5. The Council of Ministers 6. The European Parliament 7. The European Court of Justice 8. Checks and BalancesPart 3. Policies 9. The Single Market and Competition 10. Regional Policy and Cohesion 11. The Common Agricultural Policy 12. Economic and Monetary Union 13. Justice and Home Affairs 14. Common Foreign and Security Policy 15. Trade and the Common Commercial Policy 16. EnvironmentPart 4. Crisis and Future Plans 17. The Eurozone and the Sovereign Debt Crisis 18. The Multiannual Financial Framework for 2014-2020ConclusionNotesBibliographyIndex

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Book SynopsisAn up-to-date and accessible guide to the EUTrade ReviewCovers all the essential topics related to the EU. * Choice *Readers in America and Europe alike will benefit from the very considerable expertise revealed in these pages. -- Hugh Dykes * House of Lords Liberal Democrat Spokesperson on the European Union *The European Union Explained offers a fine introduction to the European Union and will appeal to a range of collections, from political science and business holdings to college-level collections strong in the media. October 2011 * Midwest Book Review *This book covers all the essential topics related to the EU . . . . Recommended. General readers, all undergraduate students.July 2009 * Choice *The value of [this] third edition is its recounting and integration of recent events, placing news in a context that is often absent on the Internet. An excellent resource for college students at all levels and a must for European studies scholars and researchers. . . . Highly recommended. * Choice *Covers all the essential topics related to the EU. * Choice *The European Union Explained offers a fine introduction to the European Union and will appeal to a range of collections, from political science and business holdings to college-level collections strong in the media. * Midwest Book Review *Table of ContentsPrefaceAcknowledgmentsList of AcronymsList of TablesPart 1. The Evolution of the European Union 1. Parameters of European Integration 2. EnlargementPart 2. Institutions 3. The European Commission 4. The European Council 5. The Council of Ministers 6. The European Parliament 7. The European Court of Justice 8. Checks and BalancesPart 3. Policies 9. The Single Market and Competition 10. Regional Policy and Cohesion 11. The Common Agricultural Policy 12. Economic and Monetary Union 13. Justice and Home Affairs 14. Common Foreign and Security Policy 15. Trade and the Common Commercial Policy 16. EnvironmentConclusionNotesBibliographyIndex

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Book SynopsisSvend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organisations. Table of ContentsPart 1 - The Decision to Internationalize 1. Global Marketing in the firm 2. Initiation of internationalisation 3. Internationalisation theories Part 2 - Deciding Which Markets to Enter4. Development of the firm's international competitiveness 5. The political and economic environment 6. The sociocultural environment 7. The international market selection process Part 3 - Market Entry Strategies8. Some approaches to the choice of entry mode 9. Export, intermediate and hierarchical entry modes 10. International buyer-seller relationships Part 4 - Designing the Global Marketing Programme11. Product and pricing decisions 12. Distribution and communication decisions Part 5 - Implementing and Coordinating the Global Marketing Programme13. Cross-cultural sales negotiations 14. Organisation and control of the global marketing programme

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Book Synopsis'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.Trade Review"One of the fairest treatments of environmental and trade issues yet written. Since the Rio conference (1992), we have been challenged to see the synergies between economics and environmental protection, and this study is among the best." Jonathan Plaut, Science, Technology, and Society Program, The Pennsylvania State University, and former chair, NAFTA CECF"

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Book SynopsisExplores the rise of China's economy and assesses its potential for growth. This book discusses the reality confronting American businesses and citizens. It states that, for the first time in over one hundred years, Americans face critical challenges to their economy and way of life, owing to China's impending economic might.Trade Review"'As FCC Chairman during the Clinton-Gore Administration, Reed Hundt sat in the catbird seat of the great technological and economic boom of the 90's. With his background in government and business, I'm not surprised that he has provided an important, insightful, and brilliantly written diagnosis and prescription of how Americans must respond to global competition. This book is essential reading for anyone who wants to understand the 21st Century.' Former Vice President Al Gore"

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Book SynopsisA hilarious, informative, and riveting account of Japanese baseball and the cultural clashes that ensued when Americans began playing there professionally.In Japan, baseball is a way of life. It is a philosophy. It is besuboru. Its most important element is wa—group harmony—embodied in the proverb 'The nail that sticks up shall be hammered down.' In this witty and incisive book, Robert Whiting gives us a close-up look at besuboru's teams, obsessive ritualism, and history, as seen through the eyes of American players who found the Japanese approach—rigorous pregame practices, the tolerance for tie games, injured pitchers encouraged to “pitch through the pain”—completely baffling. With vivid accounts of East meeting West, involving Babe Ruth, Ichiro Suzuki, Bobby Valentine, Japanese home run king Sadaharu Oh, and many others, this lively and completely unique book is an utter gem and baseball classic.

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Book SynopsisPreface List of Abbreviations Notes on the Contributors Chronology Introduction: The Politics of Early Modern Censorship; A.Hadfield PART ONE: THEATRICAL CENSORSHIP Theatrical Censorship and Negotiation; J.Clare Puritan Tribulation and the Protestant History Play; S.Longstaffe Elizabethan Protest, Disorder, and 'Precautionary' Playing Restraints: Social Control Masquerading as Plague Control; B.Freedman The Censorship of A Gate at Chess ; R.Dutton PART TWO: RELIGIOUS CENSORSHIP Right Puissance and Terrible Priests: The Role of the Anglican Church in Elizabethan State Censorship; R.McCabe What is a Catholic Poem?: Explicitness and Censorship in Tudor and Stuart Religious Verse; A.Shell John Foxe and the Godly Commonwealth, 1563-1641; D.Loades Archbishop Laud and the Licensing of Books for the Press; A.Hunt PART THREE: POLITICAL CENSORSHIP Censoring Ireland in Early Modern England; A.Hadfield Burning Books as Propaganda in Jacobean England; C.Clegg The Censorship of Andrew Marvell; A.PatTrade Review'...authoritative within the field.' - R.S.White, English, Communication and Cultural Studies, The University of Western Australia, Parergon 'This collection of essays makes an important contribution to the history of censorship, justly described by its editor Andrew Hadfield as 'one of the most exciting and controversial subjects in literary history'...These essays, together with excellent work by scholars newer to the field, advance and refine the still-developing picture of Renaissance censorship.' - Times Literary SupplementTable of ContentsPreface List of Abbreviations Notes on the Contributors Chronology Introduction: The Politics of Early Modern Censorship; A.Hadfield PART ONE: THEATRICAL CENSORSHIP Theatrical Censorship and Negotiation; J.Clare Puritan Tribulation and the Protestant History Play; S.Longstaffe Elizabethan Protest, Disorder, and 'Precautionary' Playing Restraints: Social Control Masquerading as Plague Control; B.Freedman The Censorship of A Gate at Chess ; R.Dutton PART TWO: RELIGIOUS CENSORSHIP Right Puissance and Terrible Priests: The Role of the Anglican Church in Elizabethan State Censorship; R.McCabe What is a Catholic Poem?: Explicitness and Censorship in Tudor and Stuart Religious Verse; A.Shell John Foxe and the Godly Commonwealth, 1563-1641; D.Loades Archbishop Laud and the Licensing of Books for the Press; A.Hunt PART THREE: POLITICAL CENSORSHIP Censoring Ireland in Early Modern England; A.Hadfield Burning Books as Propaganda in Jacobean England; C.Clegg The Censorship of Andrew Marvell; A.Patterson AFTERWORD Doing the Queen: Gender, Sexuality, and the Censorship of Elizabeth's I's Royal Image from Renaissance Portraiture to Twentieth-Century Mass Media; R.Burt Index

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Book SynopsisGain the solid understanding of theory and practical insights you need for success in international finance today with Madura's best-selling INTERNATIONAL FINANCIAL MANAGEMENT, 14E. This reader-friendly approach builds on the fundamental principles of corporate finance to provide timely information and an understanding of managerial topics in a global environment necessary to prosper in international business. Clear explanations help you fully understand the important role of multinational corporations in global commerce. New content explores tradeoffs in international trade policies, the realities behind popular theories, multinational capital budgeting, barriers to entry in international markets, and the most recent changes internationally. Numerous examples, self-tests, and hands-on exercises work with new MindTap online learning resources, including Excel Online practice and Aplia homework tools, to help you develop the skills and understanding necessary in international finance.

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Book SynopsisDiscover why Carbaugh's best-selling INTERNATIONAL ECONOMICS, 18E is a favorite among students of all backgrounds for its clear, concise presentation of international trade and finance theory. This edition uses the latest examples from around the world as well as updated, practical applications to vividly demonstrate the relevance of the theory you are learning. You see how the concepts you are mastering apply to today's economic issues and global policy questions as you examine the economic impact of events such as Brexit, China's forced technology transfer, China's Belt Road initiative, the U.S.-Mexico-Canada agreement and the global pandemic. Written and visually driven discussions make content understandable even if you have little economics background. This edition is organized around five themes that emphasize global economics and trade issues. This streamlined presentation is clear, concise and contemporary with award-winning author Dr. Carbaugh.Table of Contents1. The International Economy and Globalization. PART I: International Trade Relations. 2. Foundations of Modern Trade Theory: Comparative Advantage. 3. Sources of Comparative Advantage. 4. Tariffs. 5. Nontariff Trade Barriers. 6. Trade Regulations and Industrial Policies. 7. Trade Policies for the Developing Nations. 8. Regional Trading Arrangements. 9. International Factor Movements and Multinational Enterprises. International Monetary Relations. 10. The Balance-of-Payments. 11. Foreign Exchange. 12. Exchange Rate Determination. 13. Exchange Rate Adjustments and the Balance-of-Payments. 14. Exchange Rate Systems and Currency Crises. 15. Macroeconomic Policy in an Open Economy. Glossary. Index.

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Book SynopsisInternational Sport Business: Current Issues, Future Directions offers a contemporary and forward-looking survey of the global sport industry, introducing the key themes, trends and critical issues that will impact decision-making and strategy in sport business in the coming decade and beyond.Against a background of globalisation, disruption and social change, the book explores key influences on the development and commercialisation of the sport industry. It examines themes such as governance, the social role of sport, value chains and innovation, the increasing importance of data, digital technology and leadership. Every chapter includes cutting-edge case studies, commentaries, examples of best practice and interviews with leading sport business professionals, encouraging the reader to reflect on the factors that determine success in international sport business. The book also looks ahead, imagining potential scenarios for the future of sport.Thought-provoking,Table of Contents1. International sport business: big business, 2. Global sport business, 3. The social impact of sport business: sport for good, 4. Innovation and entrepreneurship in sport business, 5. Technology, data and value creation in sport, 6. Consumption of sport: the sport product and the buyers of sport, 7. Distribution of sport and the media ecosystem, 8. Governance and leadership in sport business, 9. The future of international sport business

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Book SynopsisThis fully revised and updated fourth edition of International Business offers an action- focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas.More comprehensive than competing books, this new edition of International Business includes: A new chapter on the digitalization of the global economy and its implications for firm strategy and organizations. New examinations of the forces of de- globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences. Enriched and expanded discussions about potential reconfigurations of global value chainTrade Review"This book has an evocative blend of the "big picture" of international business in the age of globalization, and all the key and more specific issues in IB today. These seasoned scholars' varied cases are not just great fun, but also provide great coverage, from the traditional IB topics to newer ones. The authors' practical vision is refreshing, eloquently written, and spot on!" Mary Ann Von Glinow, Knight Ridder Eminent Scholar Chair in International Management, Florida International University, USA; Former AIB and AOM President "Shenkar, Luo and Chi offer excellent, comprehensive coverage of international business in the new global environment. Written by three outstanding researchers, it is practically focused, firmly grounded in cutting edge research, and up-to-date with great student and instructor support." Peter J. Buckley, Professor and Director of Business Confucius Institute, University of Leeds, UK "For anyone who is interested in learning about international business, this is an excellent book that covers an amazing amount of information in each chapter. It is a basic book written by three experts in the field of IB. They address topics like foreign direct investment theories, country competitiveness, global marketing, managing global R&D, and international entrepreneurship that are important areas for the future. It is rare to find such explanations in one volume. Professors teaching a course on international business will find it an excellent resource for practical and conceptual material. Marjorie A. Lyles, Chancellor’s Professor of Global Strategic Management, Indiana University, USA; Former AIB and SMS President Table of ContentsInternational Business in an Age of Globalization Part I: Concepts and Theories in International Business 2. International Trade Theory and Application 3. Foreign Direct Investment Theory and Application 4. The Multinational Enterprise Part II: Endowments and Environments of International Business 5. Country Competitiveness 6. The Cultural Environment 7. The Political and Legal Environment Part III: Global Markets and Institutions 8. International Economic Integration and Institutions 9. The International Monetary System and Financial Markets Part IV: International Business Strategies 10. International Entry Strategies 11. MNE organization structure and design 12. Building and Managing Global Strategic Alliances (GSAs) 13. Managing Global Research and Development (R&D) Part V: Functional International Business Areas 14. Financial Management for Global Operations 15. International Accounting for Global Operations 16. Global Marketing and Supply Chain 17. Global Human Resource Management Part VI: Emerging Issues in International Business 18. Digital Connectivity and Global Strategies 19. Global Sustainability and Social Responsibility 20. International Entrepreneurship

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Book SynopsisThe hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry.While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and relateTrade Review"In the cusp of a new industrial revolution, how is international hospitality shaped by the various emerging forces and pressures and how are businesses responding to the new challenges? Is the hospitality business culture changing and what business models will be adopted to address the dynamism of the hospitality environment in the new networked economy? This companion is reader-friendly and very useful resource equally for early-career and seasoned hospitality researchers and practitioners in answering these questions and many others that arise in the field of international hospitality business management." Prof. Dr. Alexandros Paraskevas, University of West London, UK"The hospitality industry has always considered itself to be an international business, but today´s challenges as a result of progressing globalization have a completely different dimension than twenty years ago. It was about time for this handbook, as this anthology will provide readers with an extensive overview of issues pertaining to the strategic and operational debate on globalization within the hospitality industry." Prof. Dr. Stephan Gerhard, Serial Hospitality Entrepreneur, Owner/Founder TREUGAST Solutions Group, 25hours, Arcona Hotels & Resorts etc., Germany"As an international industry, the hospitality business is facing fast-paced changes as a result of exponential growth and economic strength in China and the Asia-Pacific region. This handbook will empower readers to master challenges ahead and to leverage the opportunities of globalization and growth in the hospitality sector. Its industry-oriented approach is extremely useful and well balanced resource for practitioners, academics and students in international hospitality management and beyond." Maria Yue, Director Finance for Hyatt Place and Hyatt House Brands Asia Pacific, Hong Kong SAR, China. Table of ContentsPart I Global Context of International Hospitality Management 1. Past and Present Streams in International Hospitality Management 2. Past and Present Key Players in the Hospitality Industry 3. The Role of Internationalization in Hospitality Management: Previous Trends and New Directions 4. Hospitality Industry Structures and Organization Part II Culture and International Hospitality Management 5. Customer Experience in Hospitality and Tourism – A Cross-Cultural Perspective 6. Country Culture vs. Organizational Culture 7. Intercultural Competencies and Cultural Standards in International Hospitality 8. International Hospitality Development: Training to Enhance the Understanding of ´The Art of Hospitality' Business Model 9. Organization, Culture and Leadership Part III Hospitality Paradigms and Business Models 10. Hospitality in Asia: The Dawn of a New Paradigm 11. Digital Transformation: The Blurring of Organizational Boundaries in Hotel Distribution 12. The Future of CSR in the Hospitality Industry: Next Stop, Global Responsibility? 13. Sustainability without Limits: Strategic and Operational Innovations in the Hospitality Industry 14. Hotel Asset Management: A Professional Approach and International Perspective 15. Globalization and the Lodging-Shared Economy 16. Integrated Resort and Casino Tourism: A Global Hospitality Trend but a Sure Win? 17. New Trends in Chinese Outbound Tourism: Consequences for the International Hospitality Industry Part IV Internationalization Strategies and Business Operations 18. The Role of Mergers and Acquisitions as Growth Strategies in the International Hospitality Industry 19. Hotel Firms: Who Internationalizes and How? Evidence from the Spanish Hotel Industry 20. Brand Relevance and Relevance of Brands in the Global Hotel Industry - A Look at Research and Practice 21. Brand Identity and Positioning in Selected Indian Chain Hotel Companies 22. The Development of Hotel Management Contracts in China 23. International Human Resource Management in the Hospitality Industry 24. Innovation Management in the International Hotel Industry 25. Success Factors of SME Hotel Management Companies in China: A Revisit Part V International Challenges and Perspectives: A Case Study Approach 26. Knowledge Replication and Adaptation in the International Growth of Hospitality Firms: The Case of Paulaner 27. The Special Role of ´Hospitableness´ for Customer Satisfaction in South Tyrol (Italy) 28. Keys to Success: Connective Structures for Educational Innovations in the Hotel Industry 29. Owner-Managers’ Interpretations of Digitalization in SME Management Processes: A Qualitative Study in the Hospitality Industry 30. Sports Stadium Hospitality and Catering – A Global Perspective 31. Hotel Market Analysis: The Case of Beijing, China 32. A Regional Approach to Attracting and Retaining Employees – A Chance for Small and Medium-sized Hotels?

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Book SynopsisThis important book chronicles, responds to, and advances the leading theories in the public relations discipline. Taking up the work begun by the books Public Relations Theory and Public Relations Theory II, this volume offers completely original material reflecting public relations as practiced today. It features contributions by leading public relations researchers from around the world who write about new developments in the field. Important subjects include: a turn to more humanistic, social, dialogic, and cocreational perspectives on public relations; changes in the capacity and use of new information technologies; a greater emphasis on non-Western international and intercultural public relations that considers an increasingly politically polarized culture; and issues of ethics that look beyond how clients and the traditional mass media are treated and into much broader questions of voice, agency, race, identity, and the economic and political status of puTable of ContentsChapter 1. Introduction: In the Age of Publics Chapter 2. In the Age of Publics: Evolving Understandings of Theory and Publics Chapter 3. A "Public" by Any Other Name: Reclaiming Publics Theory, and Liberating Publics From "OPR" Chapter 4. Theorizing Digital Engagement in Public Relations Chapter 5. Situational Theory of Problem Solving (STOPS): A Foundational Theory of Publics and its Behavioral Nature in Problem Solving Chapter 6. Applying the Network Perspective to Public Relations Theory and Practice Chapter 7. Development of Intercultural Public Relations Theory Chapter 8. Agenda Building Through Community Building: Theorizing Place and Digital Space in Grassroots Activist Public Relations Chapter 9. Dialog Theory in Public Relations Chapter 10. Capturing the Complexity and Dynamism of Decision Making in PR: The Contingency Theory of Strategic Conflict Management Chapter 11. Crisis Communication Theory: Emergence of a Vibrant Sub-Field of Public Relations Theory Chapter 12. Digital Crisis Communication Theory: Current Landscapes and Future Trajectories Chapter 13. Social theory in Public Relations: Insights and Directions Chapter 14. The IDEA Model Theoretical Framework: An Explication of Risk Communication as Engaged Public Relations 15. Public Relations in a Postdisciplinary World: On the Possibility of Establishing a Constitutive Theory Within the Tribal Struggles of Communication Disciplines Chapter 16. Introduction and Advances in Feminist Theory in Public Relations Chapter 17. Critical Race Theory, Identity and Public Relations Chapter 18. Public Relations Theory Development In China: In the Areas of Dialogic Communication, Crisis Communication, and CSR Communication Chapter 19. Culture and Dialog Theory in Public Relations: The Middle Eastern Context Chapter 20. European School of Public Relations: Origins,Main Traits, and Theoretical Contributions Chapter 21. Public Relations Theory in Latin American Culture And Context: A Post-Colonialist Perspective Chapter 22. Inviting an Ubuntu-Based Approach to Public Relations Theory Building in Sub-Saharan Africa Chapter 23. Health Communication Theory in Public Relations Chapter 24. Relationship Management Theory: Its Past, Present, and Future Chapter 25. Media Relations: Research, Theory, and the Digital Age Chapter 26. The Implications of Character Assassination and Cancel Culture for Public Relations Theory Chapter 27. Strategic Issues Management: A Rhetorical Theoretical Perspective on Contestable Questions of Place Chapter 28. Theoretical Models for Corporate Social Media Use Chapter 29. A Theoretic Perspective on the Evolution of Ethics Chapter 30. Reflections on the Evolving Theories of Public Relations

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Book SynopsisContemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.Table of ContentsIntroduction [Mark Dodds, Kevin Heisey and Aila Ahonen] Part 1: International Sport Business Strategy 1. Export of National Sport Leagues [Herbert Woratschek, Guido Schafmeister and Tim Ströbel] 2. Sport Business Intelligence and Data-Driven Decisions: The Case of AKK Sports Ltd and WRC Championship Neste Rally Finland [Risto Rasku and Douglas Michele Turco] 3. The UEFA Euro Championship 2020: A Path to Success or a Mistake in the Making? [Claudia Stura, Christina Aicher, Robert Kaspar, Carina Klein, Susanne Schulz and Stefan Unterlechner] 4. Major sport events at the center of International Sport Federations’ resource strategy [Josephine Clausen and Emmanuel Bayle] 5. Hosting International Sporting Events [Heather L. Dichter] 6. Globalisation of Sport Business Management Education [Pedro Guedes de Carvalho and Darlene A. Kluka] Part 2: Sport Marketing 7. Marketing Implications of Playing Regular Season Games in International Markets: Losing ‘Home’ Domestic Advantage or Gaining ‘Away’ International Advantage? [Eric Schwartz] 8. Olympic Games Image Perceptions Among Onsite Spectators: The Cases of Beijing, London and Sochi [Kyriaki (Kiki) Kaplanidou, Serkan Berber and Dan Drane] 9. The Role of Endorsement in International Sports Marketing [Sara Keshkar] 10. Women’s Tennis Association Efforts in Asian Markets [Vicky Martin and Valentina Starkova] 11. Globalizing a Brand Through Sport Sponsorships: The Case of Turkish Airlines and Its Sport Marketing Efforts [Cem Tinaz] Part 3: Sport Economics and Finance 12. Football’s Failing Finances [John Beech] 13. Debentures in the United Kingdom and Seat Licenses in the United States: Assessing the Similarities and Differences [Kevin Heisey] 14. The Significance of Direct Economic Impact of International Sport Events for the Hosting City [Osmo Laitila and Noud van Herpen] 15. Maximizing Revenue Through Ticketing Technology [Jim Reese] 16. Sport Industry in China: Opportunities and Challenges [Dongfeng Liu] 17. International Trade of Sport Products: Free Trade Agreements, Sporting Goods and Playing Talent [Sungho Cho] Part 4: Legal Aspects 18. Athlete Involvement in the Governance of Sport Organizations [Bogdan Ciomaga, Lucie Thibault and Lisa A. Kihl] 19. Athlete Image Rights in the US and UK [Simon Boyes and Natasha Brison] 20. How Can Sport Sponsors Comply with International Corruption Laws [Mark Dodds] 21. Trademark Protection Across Borders [Kerri Cebula] 22. Privacy at Work: Strategies for Successful Social Media Policies [Lauren McCoy] Part 5: Sport Media and Communication 23. Hijacking of a Hashtag: The Case of #CheersToSochi [Lauren Burch, Ann Pegoraro and Evan Fredrick] 24. Arabian Gulf Game Plan: The Social Media Marketing Strategy of the Emirates American Football League [Matthew A. Gilbert] 25. Internationalization as a Strategy for Success in the LPGA [Tara Mahoney] 26. Sports-Media Complex and the Business of Football in Africa [Gerard A. Akindes] Part 6: Sport Tourism 27. Global Sport Tourism and the Lure of Mega-Events [Brendon Knott and Kamilla Swart] 28. Sports Facilities Tourism [Louise Bielzer] 29. Promoting Responsible Sustainability in Sport Tourism: A Logic Model Approach [Derek van Rheenen] 30. Small-Scale Active Sport Tourism is International Business [Richard J. Buning and Brian D. Krohn] Part 7: Sport Development 31. India: From a Cricketing Nation to a Business Industry [Juthika Mehta] 32. The Role of Highlight Events in Sport-For-Development [Nico Schulenkorf and Katie Schlenker] 33. Social Entrepreneurship and Sport [Jonathan Robertson] 34. The Importance of Entrepreneurship in Small and Medium Size Sport Enterprises [Aila Ahonen and Sari Savolainen] 35. Partnership Building to Create Change [Kevin Heisey]

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Book Synopsis#1 New York Times Bestseller Los Angeles Times BestsellerOne of The Wall Street Journal''s 10 Books to Read Now One of Kirkus Reviews''s Best Nonfiction Books of the Year One of Publishers Weekly''s Most Anticipated Books of the YearShortlisted for the OWL Business Book Award and Longlisted for the Financial Times and McKinsey Business Book of the Year AwardVersion 2.0, Updated and Expanded, with a New AfterwordWe all sense itsomething big is going on. You feel it in your workplace. You feel it when you talk to your kids. You can't miss it when you read the newspapers or watch the news. Our lives are being transformed in so many realms all at onceand it is dizzying.In Thank You for Being Late, version 2.0, with a new afterword, Thomas L. Friedman exposes the tectonic movements that are reshaping the world today and explains how to

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Book SynopsisAs barriers to international trade and investment have fallen worldwide, multinational enterprises have become the leading engines of economic integration and growth, deploying global strategies to expand their reach. To implement such strategies in an increasingly complex environment, corporations are adopting network forms of organization. This book examines in detail the structures, strategies and processes employed in a variety of global network corporations, offering insight into the demands placed on international managers at every level.Based on the findings of a research project sponsored by the Carnegie Bosch Institute, this is an in depth study of current topics most relevant to international management, with each chapter covering a specific set of issues that confront major corporation managers. Topics include: Strategic integration and decision making Structuring of joint ventures Headquarters -subsidiary relationships and roles International adaptation of Human Resource Management and Process Reengineering practices New competences required of international managers and leaders.Featuring contributors from the USA, Europe and Asia, this is a truly international collection that provides detailed analysis of the contemporary multinational enterprise in its global context.Table of ContentsPart One: Innovation and Knowledge Transfer in International Networks Part Two: Integrative Processes and Socialisation Part Three: Adaptation of Strategy and Firm Evolution Part Four: Network Rules and Competences and Organizational Form

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Book SynopsisIn a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Developing a unique brand personality is increasingly recognized as a key method to achieving the goal of customer loyalty.Focusing on the creation, development and management of brands in the world's most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. The first part examines the challenge multinational corporations face in balancing brand consistency with local effectiveness. In the second part, attention shifts to Asian company brands, where the focus on branding has been relatively muted until now.Through a variety of sector and country contexts from facilities management to football clubs, places to pop bands, home appliances to home weaving - we narrate simply and Trade ReviewBuilding Brands in Asia, is a timely and greatly welcomed addition to the branding oeuvre. The growing branding savoir-faire of Asian consumers demands greater sophistication in the management of Asian corporate, services and product brands. As such, Tim G. Andrews and Wilson Chew's book will be very much welcomed by brand managers in Asia and, more generally, will be of interest to brand managers and scholars alike. Professor John M.T. Balmer, Professor of Corporate Brand/Identity Management, Bradford University School of Management, UK.Asia is sure to become the biggest economic engine of the world. But Asia is not one market and it is not homogeneous, so it is difficult for Asian and Western companies to build strong and cohesive brands there. This book offers insights into what companies can do to ensure that the brand thrives across different geographic markets and cultures in Asia. Jacky Tai, Director (Strategy) I Entrepreneurial and Private Clients Group, PwC This is an interesting book. Firstly, the objective, made clear in the very first sentence: "This book seeks to shed new light on how brands are built in Asia through the eyes of those managing, enacting and consuming them". The focus is clear and we are offered case studies of local adaptations made by multinational corporations as well as case studies of local Asian brand management. Importantly, the authors are insiders and while the concept of brand building may not have changed significantly over the years, the means by which it may be achieved, certainly has, and, in Chapters Two to Four, the authors discuss the use of interactive digital media. Overall, this book makes a worthwhile contribution on a number of levels.Stanley J. Paliwoda, Emeritus Professor of Marketing, University of Strathclyde, Scotland.Table of ContentsTable of ContentsChapter 1. IntroductionChapter 2 – Building Brands: Meaning, Value, Creation & ClothingChapter 3 – Developing the Brand: Focus, Consistency and AlignmentChapter 4 – Marketing the Brand: Image Extension & Cross-border Development Chapter 5 – Understanding Asia: From the Inside and OutChapter 6 – Brand Expressions I: Consumer ProductsChapter 7 – Brand Expressions II: Services

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Book SynopsisAs the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin''s International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce. Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management: Understanding the broad context of international business, including the critical trends impacting international management, the legal and political forces driving international business, and the ethical and cultural dilemmas that can arise Mastering the essential elements of effective interaction in the inteTrade Review"This edition continues the tradition of clearly explaining foundational international management concepts and processes, and illustrating them with exemplary real-world examples. The chapters emphasize the increasing interdependency of both companies and national economies, and the perpetual importance of refining one’s cross-cultural skills." - John P. Orr, Ph.D., Webster University, Walker School of Business & Technology, USA "The 5th edition of International Management by Dean McFarlin and Paul Sweeney is a truly superb textbook that can be used in executive education courses, graduate-level courses, or advanced undergraduate classes in the areas of management, organizational behavior, and/or international business. This textbook is particularly strong in the areas of cross-cultural management, international business ethics, global negotiations, conflict management, motivation and leadership, managing international and multicultural teams, and rewarding and evaluating employees. But -- most importantly -- it covers the most current research and topics in international management from a cultural and strategic perspective." - Douglas M. McCabe, Georgetown University, The McDonough School of Business, USA "Sweeney and McFarlin’s fifth edition of International Management provides new insights into the challenges of operating, managing, and collaborating across national borders and cultural regions of the world. The clear writing style, ample illustrations, and integrative cases allow students to synthesize issues and evaluate strategies in effective and practical ways." - Clive Muir, Stephen F. Austin State University, USA "The compelling, illustrative examples of how companies are tackling international management issues and the end-of-chapter experiential features makes this a very engaging textbook for international management courses. The self-assessments and controversial case examples are likely to spark exciting classroom discussions." - Stuart Sidle, Ph.D., University of New Haven, USA Table of ContentsPreface Part I: On a Global Stage: The Context of International Management 1. On a Global Stage: The World of International Management 2. Legal and Political Foundations of International Management 3. Doing Things Right: International Ethics and Social Responsibility. Integrative Case: Culture Clash in the Boardroom Part II: Interacting Effectively in an International Environment 4. Making Distinctions across Cultures: Implications for International Management 5. Perception, Interpretation, and Attitudes Across Cultures 6. Communicating Effectively Across Cultures. Integrative Case: Chiba International, Inc Part III: Capitalizing on International Opportunities 7. Managing Conflict & Conducting Effective Negotiations 8. Taking Stock: Developing International Strategy 9. Jumping In: Foreign Market Entry and Ownership Options. Integrative Case: Go Global – or No? Part IV: Managing People in the International Arena 10. Motivating and Leading Across Cultures 11. Building an Effective International Workforce 12. Evaluating and Rewarding Employees Worldwide 13. Managing Cultural Groups: From Small Work. Integrative Case: The Case of the Floundering Expatriate

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Book SynopsisSustainable Economy and Emerging Markets provides a snapshot of the different dimensions of sustainability and analyses how they interact and configure themselves, case by case, in selected emerging economies. The parameters of economic growth in developing economies are explored in the context of systems, climate change, and environmental challenges.With contributions from a range of business academics, economists, and practitioners, this book conveys a picture of the complex nature of the new global business environment, especially the geopolitical dynamics of emerging countries, and breaks down the challenges across geographic fault lines, offering insights into current business practice. By adopting an in-depth case study approach, this edited book offers and discusses examples from several emerging markets and elucidates how these organisations have modelled business based on sustainable development in its various forms. This book will prove valuable reading for students and scholars of international business, international trade, sustainability, and development. Trade Review"A valuable study of sustainable development in emerging markets. It offers original insights and in-depth research with lessons for policymakers and scholars alike." — Professor Clinton Fernandes, UNSW Canberra, Australia"This book will be useful to students of International Business and Management courses who wish to explore contemporary content around emerging markets and their business opportunities." — Professor Basil Janavaras, Minnesota State University, USATable of ContentsList of contributors Introduction: sustainable economy and emerging markets Stefania Paladini and Suresh GeorgePART I 1 Dimensions of sustainability in impoverished contexts in emerging economies Stefanie Beninger and Matthew Wilson2 Public–private partnership as a mechanism to encourage MNEs’ contributions to sustainable development goals: insights from Brazilian experience Leonardo Elizeire Bremermann, Roman Teplov, Sina Mortazavi, Juha Väätänen and Suraksha Gupta3 MNEs’ sustainability challenges and corporate social responsibility in emerging markets: the case of Amway Won-Yong Oh, Rami Jung, Young Kyun Chang and Yeojin Kim4 The Belt and Road Initiative: infrastructure and sustainable development Neil RenwickPART II 5 A tale of two debt crises: the IMF and the unsustainable development of Ghana James Silverwood and Jeremy F. G. Moulton6 Political economy of Small-to-Medium Enterprise (SME) finance: lessons from Root Capital Mine Aysen Doyran7 Perspectives on governance and development of sustainable economy: institutional policies, challenges, and scenarios in Kenya Andrew Amayo8 Democracy, sustainability, and economic growth: the case of Bangladesh’s garment industry Krish Saha and Stefania PaladiniPART III 9 Work time and environmental impact in a global perspective Alexandra Arntsen and Bruce Philp10 Green innovation in South Asia’s clothing industry: issues and challenges Amira Khattak11 Designing business models to overcome the barriers to renewable energy market creation in developing and emerging countries: Masar box, a case study Valtteri Kaartemo12 Innovative business models towards sustainability: specificities and challenges on the Russian market Anna Veselova, Yulia Aray, Anna Logacheva and Dmitry Knatko13 E-waste and sustainability in a changing environment: a Behavioural Economics approach Xavier PierronConclusions: many paths to sustainability, an underlying philosophy Stefania Paladini and Suresh GeorgeIndex

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Book SynopsisThe Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.Trade Review"…a valuable guide for many marketing researchers, their clients, and academics seeking specialized knowledge of theories…" (International Journal of Marketing, January 2007)Table of ContentsAbout the Authors xi Preface xiii 1 Marketing Research in a Global Environment 1 Introduction 1 Complexity of International Marketing 4 Importance of Research for International Marketing Decisions 10 Issues in International Marketing Research 14 Scope of the Book 19 2 Designing International Marketing Research 23 Introduction 23 The International Marketing Research Plan 25 The International Marketing Research Process 29 Structuring the Unit of Analysis 36 Selecting Information Sources 37 Research Plan 40 Issues in Administering International Marketing Research 44 Summary 59 3 Secondary Data Sources 63 Introduction 63 Locating the Appropriate Information 64 Information Sources 71 Information Requirements 87 Summary 103 4 Uses of Secondary Data 109 Introduction 109 Market Entry110 Demand Estimation 123 Assessing Market Interconnectedness 141 Summary 148 5 Structuring Primary Data Collection 153 Introduction 153 Defining the Unit of Analysis 154 Selecting Units of Analysis 161 Structuring the Research Design 163 Cultural Bias in Research Design, Communication and Interpretation 170 Summary 174 6 Establishing the Comparability of Multicountry Data 179 Introduction 179 Establishing Comparability: The Emic/Etic Dilemma 180 Establishing Data Equivalence 188 Determining Construct Validity194 Establishing Construct Reliability195 Summary 200 7 Nonsurvey Data Collection Techniques 205 Introduction 205 Different Qualitative Techniques 206 Observational and Quasi-observational Data 210 Projective Techniques 217 In-depth Interviews 224 Summary 233 8 Survey Instrument Design 239 Introduction 239 Questionnaire Design and Question Formulation 240 Type of Question 248 Use of Nonverbal Stimuli 250 Instrument Translation 254 Potential Sources of Bias Associated with the Research Instrument 259 Summary 271 9 Sampling and Data Collection 277 Introduction 277 Sampling 279 Achieving Comparability in Sampling 291 Data Collection Procedures 295 Field Staff Organization and Training 303 Summary 306 10 Multicountry Scales 311 Introduction 311 General Issues in Scale Development 312 Using Multi-item Scales in Cross-cultural Research 322 Developing Cross-cultural Scales 335 Summary 340 11 Analysis of Multicountry Data 347 Introduction 347 Multicountry Data Analysis 348 Assessing the Differences in the Level of Variables between Countries 352 Summary374 12 Assessing Differences in the Structure of Variables 381 Introduction 381 Correlation Analysis 382 Means–End Hierarchies 385 Cluster Analysis 389 Multidimensional Scaling 394 Factor Analysis 397 Confirmatory Factor Analysis 400 Covariance Structure Models 406 Advances in Data Analysis 409 Summary 411 13 The International Marketing Information System 419 Introduction 419 Information Components of the International Marketing System 422 Data Collection and Processing for the International Marketing Information System 429 Applying the Information System 434 Summary 440 14 Challenges Facing International Marketing Research 443 Introduction 443 Coping with Change: Marketing Infrastructure and Technology445 Contending with Complexity: Conducting Research in Emerging Markets 450 Confronting Competition: Marketing Research Services in a Global Environment 454 Conforming to Conscience: Ethics in International Marketing Research 457 Summary 462 15 Future Directions in International Marketing Research 465 Introduction 465 Comparability and Equivalence Revisited 466 Developing the Research Design 469 Improving Analysis of Cross-cultural Data 473 The Growth of Internet Research 475 Conclusion 476 Subject Index 479 Author Index 495 Acknowledgements 503

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Book SynopsisTHE ANTI-CORRUPTION HANDBOOK Today''s demanding marketplace expects CFOs, auditors, compliance officers, and forensic accountants to take responsibility for fraud detection. These expectations are buoyed by such legislation as the Foreign Corruption Practices Act (FCPA), which makes it a crime for any U.S. entity or individual to obtain or retain business by paying bribes to foreign government officials. Written by William P. Olsen, the National Practice Leader of Investigations at Grant Thornton, The Anti-Corruption Handbook: How to Protect Your Business in the Global Marketplace provides guidelines addressing the challenges of maintaining business integrity in the global marketplace. Timely and thought provoking, this book reveals the risks of doing business around the world and the precautions organizations can take to deter such activity. Authoritative, comprehensive, and insightful, The Anti-Corruption Handbook provides clear guidance on: Table of ContentsPreface xiii About the Contributors xvii Chapter 1 Managing Corruption Risk 1 You are Not Alone 2 Bribery and Kickbacks 2 Economic Espionage 2 Money Laundering 3 Developing Effective Compliance Programs 3 Performing Due Diligence 4 Chapter 2 What is Anti-Corruption? 5 Anti-Corruption Detection and Prevention 5 Critical Elements of an Effective Compliance Program 6 Governance and Oversight 9 Chapter 3 U.S. Efforts to Combat Global Corruption 11 The Emergence of Nongovernment Organizations 12 World Trade Organization 13 Global Forum on Fighting Corruption 13 International Financial Institutions 14 International Chamber of Commerce 15 Transparency International 15 Global Corporate Governance Forum 15 The Role of Civil Society 16 The Emerging Markets 16 Chapter 4 U.S. Laws Governing Corruption 19 Racketeer Influenced and Corrupt Organizations Act 19 RICO Offenses 20 Sherman Antitrust Act 21 Anti-Kickback Act of 1986 22 Economic Espionage Act of 1996 23 Chapter 5 The Evolution of the Foreign Corrupt Practices Act 27 Background 27 Anti-Bribery Provisions 29 Third-Party Payments 31 Facilitating Payments 32 Sanctions against Bribery 33 Chapter 6 Internal Controls and Accounting Provisions of the FCPA 35 FCPA Accounting Provisions 36 Failed Controls 36 Controls Assessment 37 Conclusion 38 Case Study: Rolling on a River 39 Chapter 7 Do Not Crimp: The Need for Oversight of Foreign Operations 43 Pitfalls of Emerging Markets 44 Monitoring Behavior 45 Education and Communication 46 Extending the Tone from the Top beyond the Borders 47 Case Study: Bribes in the USSR 47 Chapter 8 The Human Factor 49 Why Focus on Fraud and Corruption Risk? 50 Behavioral Root Causes of Fraud and Corruption 50 Psychology of Fraud Perpetrators 51 Understanding Management Fraud 51 Approaches to Deterring and Mitigating Financial Fraud Risk 52 Chapter 9 Corporate Governance: The Key to Unmasking Corrupt Activity 55 Enterprise Risk Management: Create Stronger Governance and Corporate Compliance 55 Mitigating Risk 57 Ascertain Risk Areas 58 Establishing Procedures to Mitigate Risk 59 Perform a Periodic Assessment 60 Blowing the Whistle on Corporate Fraud 60 Chapter 10 Whistle-Blower Programs 61 Pulling Out the Earplugs 62 Understanding Stakeholders and Their Needs 63 Steps of the MACH Process 67 Monitoring the MACH Process 78 Conclusion 79 Appendix 81 Chapter 11 Document Retention 83 Create, Communicate, Monitor 84 Reduce Risk through Technology 84 Computer Crime 85 The Most Common Computer-Related Crimes 85 The Value of Stored Data 86 Chapter 12 Information Security: Intellectual Property Theft is Often the Result of Government Corruption 87 Information Security Audit 89 Classification of Information 89 Division of Responsibilities and Duties is an Effective Strategy in Protecting Trade Secrets 90 Information Security Control Officers or Custodians 90 Use of Confidential or Proprietary Markings 91 Document Destruction 91 Education and Training 91 Background Checks 92 Confidentiality Agreements 92 Employee Orientation 92 Separation Plans 93 Physical Security 94 Systems Security 95 E-Mail Policy 99 Internet Policy 100 Solicitations for Information 100 Seminar/Tradeshow/Off-Site Meetings Policy 101 Joint Venture/Vendor/Subcontractor Procedures 101 Contractual Provisions with End Users 102 Action Plans 103 International Protection Issues 104 Information Security Policy 104 Chapter 13 Anti–Money Laundering: The USA PATRIOT Act 105 Current State of AML in the Global Marketplace 106 Case Study: The Boys from Brazil 109 Chapter 14 Procurement Fraud: Detecting and Preventing Procurement and Related Fraud 111 Kickbacks 112 Vendor Fraud 113 Bid Rigging 113 Defective Pricing and Price Fixing 114 Contract Fraud 116 Cost/Labor Mischarging 118 Case Study 1: Employee Fraud 120 Case Study 2: Vendor Kickbacks and Collusion 121 Conclusion 121 Chapter 15 Construction Fraud: Monitoring, Mitigating, and Investigating Construction Fraud 123 Common Construction Company Fraud Schemes 124 Combating Fraud and Corruption 126 Strengthen Your Internal Controls 126 Chapter 16 Special Investigations: How to Investigate Allegations of Corruption 129 An Interested Party: The Auditor 130 The Special Investigation 132 Chapter 17 Navigating the Perils of the Global Marketplace 135 FCPA Enforcement 135 Record Keeping 138 Data Collection and Processing 139 Transborder Data-Flow Issues 139 Chapter 18 Case for Collective Action: The World Bank Initiative 143 Why Collective Action against Corruption? 143 Different Views of Corruption 144 Business Costs of Corruption 144 Costs of Corruption for Industries, Economies, and Countries 145 Different Views of the Private Sector 145 Corruption Dilemma 146 Chapter 19 Leveling the Playing Field 157 Book Research Summary 161 Index 165

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Book SynopsisEssential reading for students studying International Business at Undergraduate and Postgraduate level, this text is based on the US book International Business' 7th Edition by Michael R. Czinkota, Ilkka A. Ronkainen, and Michael H. Moffett. Presenting an up-to-date and complete exploration of international business issues and practice, the text is built upon a strong foundation of theory and includes current examples, cases and insights showing how global businesses apply these concepts. The text examines the role and impact of culture and also includes numerous current world maps, helping learners develop and refine a global perspective. Building on the strengths of the original work, the new text covers topics that are included in European International Business courses, eg, The Nature of International Business, Economic Integration, International Financial Markets and Emerging Issues in International Business. The new text will provide a more critical aTable of ContentsPreface. About the Authors. How to Use this Book. PART ONE: INTERNATIONAL BUSINESS ENVIRONMENT. Chapter 1: The Nature of International Business. Chapter 2: Theory of Trade and Investment. Chapter 3: Culture. Chapter 4: Political and Legal Environment. PART TWO: INTERNATIONAL BUSINESS AND MARKETS. Chapter 5: International Financial Markets. Chapter 6: Economic Integration. Chapter: 7 Emerging Markets. PART THREE: INTERNATIONAL BUSINESS STRATEGY. Chapter 8: Entry and Expansion. Chapter 9: Strategic Planning, Organization, Implementation and Control. PART FOUR: INTERNATIONAL BUSINESS OPERATIONS. Chapter 10 Marketing, Logistics and Supply Chain Management. Chapter 11 Financial Management. Chapter 12 International Human Resource Management. Chapter 13 Corporate Governance, Accounting and Taxation. PART FIVE: EMERGING ISSUES. Chapter 14: Emerging Issues in International Business. PART SIX: CASE STUDIES. 1. Vietnamese Catfish. 2. Car Financing in China. 3. Turkey's Kriz. 4. Lifton Hydra Team. 5. Cosmetics from Poland. 6. General Motors Russia. 7. Global Telecom Leaders. 8. Toyota. 9. When Diamonds Weep. 10. Gorjene. 11. Bolivia Oil and Gas. 12. BMW Corporate Governanace. 13. Danfoss China. 14. Gazprom-Naftogaz. 15. Wal-Mart. Glossary. References. Index.

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Book SynopsisBy assembling the highly focused works of more than two dozen businessmen, lawyers, accountants, investment bankers, consultants, and experts in such fields as risk management and human resources, BenDaniel and Rosenbloom seamlessly illuminate a complex subject.-Paul E. Graf, President and CEO, Axel Johnson Inc. This fully revised Second Edition shows readers how to find, analyze, structure, and negotiate international deals.Table of ContentsList of Exhibits. PART ONE: CRITICAL ISSUES IN PLANNING AND IMPLEMENTATION. Strategic Choices (L. Newman). PART TWO: LEGAL ASPECTS. Legal Aspects of Acquiring U.S. Enterprises (P. McCarthy). Legal Aspects of Acquiring Non-U.S. Enterprises (P. McCarthy). PART THREE: ACCOUNTING AND TAX ASPECTS. Accounting Aspects of International Mergers and Acquisitions (R. Hoffman). Tax Aspects of Inbound Merger and Acquisition and Joint Venture Transactions (D. Tillinghast). Tax Considerations in Acquiring Non-U.S. Enterprises (R. Bossart & J. Meisel). PART FOUR: FINANCIAL ASPECTS. International Financing for Cross-Border M&A Transactions (R. Smith & Y. Mao). Government Assistance in Financing Cross-Border Transactions (K. Brody & R. Waxman-Lenz). Overview of International Project Finance (S. Hoffman). PART FIVE: JOINT VENTURES. Nature of International Joint Ventures and Their Role in Global Business (V. Kvint). Legal Aspects of International Joint Ventures and Strategic Alliances (R. Ebin). PART SIX: VALUING COMPANIES AND NEGOTIATING TRANSACTIONS. Pricing and Negotiations (A. Rosenbloom). PART SEVEN: SPECIAL TOPICS. Risk Management in Cross-Border Transactions (A. Fisher & R. Inserra). Human Resources Concerns (D. McClurg). Postmerger Integration (C. Wood & R. Porter). References. Index.

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Book SynopsisTHUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base.Trade Review"The material is relevant and is a readable volume for anyone with a serious interest in the theory of globalisation." ( Strategy, November 2000)Table of ContentsGLOBAL STRATEGY PERSPECTIVES. Responding to Global Crises Using the Change Cycle (J. Beck). Transformational Management (R. Grosse). Strategic Choice under Knowledge Competition (A. Murray). Managing Global Strategic Alliances (A. Inkpen). Comparative Corporate Governance and Global Corporate Strategy (A. Sundaram, et al.). MANAGING THE FUNCTIONAL AREAS AT THE GLOBAL LEVEL. Global Product Development (S. Ram). Global Supply Chain Management (W. Youngdahl). The Transnational Experience: Anticipating Legal Issues (S. Tancer). Global Financial Strategy for the Twenty-First Century (R. Aggarwal & R. Grosse). KEY CONCERNS OF THE GLOBAL MANAGER. The Key to Managing Information Globally: Flexible People (D. Revenaugh). Managing Intellectual Property Aboard: The Limits of Protection (R. Tancer). Global Strategy for Developing Cross-Cultural Competence (C. Grosse). This Is Not Your Father's International Business (J. Beck). Conclusions. About the Authors. Index.

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Book SynopsisIn today's climate of merger-mania, more than 70% of the conglomerates will fail within the first three years. The Los Angeles Times reports that these failures are mainly due to culture clash. This book will provide readers with the techniques that are essential to the success in business today.Table of ContentsThriving in the New Global Marketplace. Developing a World-Based Perspective. What Is Culture? An American Abroad: Key Cultural Contrast. The Social Setting of International Business. International Business Etiquette. Who Should Go to Assure Success? The Importance of Establishing Trust And Credibility. Principles of Successful Cross-Cultural Communication. Communicating across Language and Accent Barriers. Political Ping-Pong. How to Deal with Culture Shock. Understanding the Gender Gap in International Business. Negotiating across Cultural Lines. Avoiding Temptation-Ethics Overseas. In Conclusion. Notes. Index.

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Book SynopsisControl the number one cause of financial loss currency fluctuation With cross-border commerce now the global norm, companies must now face the greatest threat to their financial stability: financial losses due to currency fluctuations. Written by an international business and banking expert, Managing Currency Risk is an authoritative, accessible look at the variety of methods used to minimize currency risk. Written for the financial market novice, the book explains the nature and uses of a variety of financial instruments without complicated mathematical equations. Discussed in detail are all forms of currency derivatives, such as forward foreign exchange, OTC currency options, currency swaps, currency futures, and options which are illustrated with international examples and case studies. A practical guide on every aspect of currency risk, Managing Currency Risk also serves as a guide to navigating your firm through turbulent economic times.Table of ContentsCurrency Risk, Currency Derivatives and the Management Function. Currency Risk Management Issues and Strategies. Currency Spot and Forwards. Currency Futures Contracts. Currency Swaps. Currency Options. Strategies with Currency Derivatives. Managing Specific Currency Risks. Index.

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Book SynopsisThis new addition to the Wiley Series in Finance is edited by a practitioner and teacher of the topic. It includes 35 cases on various aspects of international finance.Table of ContentsPartial table of contents: FINANCIAL MARKETS AND FINANCIAL TRANSACTIONS. Atlantic Financial Services, Ltd. (H. Poniachek). Societe Montage (M. Dowling). Metro Corporation, Inc. (S. Mangiero). CURRENCY EXPOSURE, PRICE EXPOSURE, AND HEDGING. The International Chemical Corporation, Inc. (H. Poniachek). ABC Airlines (V. Bansal, et al.). CORPORATE FUNDING AND CAPITAL STRUCTURE. Hydro-Quebec (G. Stanley & C. Deshayes). Guinness Peat Aviation (F. Bradley). INTERNATIONAL CASH AND WORKING CAPITAL MANAGEMENT. World Tours, Inc. (J. Marshall, et al.). INTERNATIONAL PORTFOLIO INVESTMENT. Templeton Growth Fund, Inc. (H. Poniachek). INTERNATIONAL CAPITAL BUDGETING: DIRECT FOREIGN INVESTMENT. IBM and Thailand (T. Pugel & J. Lee). The FMC Corporation (H. Poniachek). INTERNATIONAL CORPORATE TAXATION. Irving Oil Versus the Queen (A. Rugman & A. Verbeke). Mobil Corporation (H. Poniachek). ENVIRONMENTAL ISSUES AND ANALYSIS. The EC-1992 Program (H. Poniachek). The Chip War (R. Moxon).

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Book SynopsisOf related interest. Design for Success A Human-Centered Approachto Designing Successful Products and Systems William B. Rouse Thisgroundbreaking book offers a comprehensive, methodologicalframework for the human-centered design of complex systems. Thisdynamic new approach to system design includes four phases --naturalist, marketing, engineering, and sales and service -- whichcover the entire product life cycle, including: * Evaluating users'' needs and preferences * Concept and market evaluation of alternative ways to satisfythese demands * Detailed design and engineering evaluation of products andsystems * Fielding and ongoing in-use evaluation A wide variety of methods and tools is discussed within thismethodological framework. Applications are illustrated with casestudies of actual applications in a variety of industries. Thisbook makes human-centered design very concrete and readilyapplicable to practical and realistically complex design problems.How to guidanTable of ContentsOutline of the Model. Culture and Religion. Science and Technology. Elaboration and Integration of the Model. Understanding the Marketplace. Enabling the Enterprise. Settling Sociotechnical Disputes. Resolving Political Conflicts. Enabling Change. Indexes.

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Book SynopsisThe ultimate guide to international behavior.now completely updated and expanded! Do''s and Taboos Around the World 3rd Edition Roger Axtell is an international Emily Post. --The New Yorker Can help you make friends [and] avoid travel trouble. --BusinessWeek Helpful.fun to read. --Steve Birnbaum The first two editions of Do''s and Taboos Around the World helped thousands of high-powered executives and tourists avoid the missteps and misunderstandings that plague the world traveler. This updated and expanded Third Edition provides even more facts, tips, and cautionary tales--gleaned from the experiences of more than five hundred international business travelers--as well as: * Information on protocol, customs, and etiquette; hand gestures and body language; tipping; American jargon; and the international communications crisis * Up-to-date advice on dealing with the monumental changes in Russia, Germany, Eastern Europe, the People''s Republic of China, and other locales * A neTable of ContentsProtocol, Customs, and Etiquette. Hand Gestures and Body Language. A Quick Guide to the Ways of the World. Gift Giving and Receiving. American Jargon and Baffling Idioms. Tips for Incoming Visitors to the U.S. Postscript. Appendix. Index.

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Book SynopsisMarketing is a social and managerial process. Both individuals and groups obtain what they need and want by creating and exchanging products and value with others. This collection of case studies covers the key aspects of this field.Table of ContentsThe Mobile Telephone Supplier: Choosing a Channel Entry Strategy (P. Andersson & B. Mölleryd). Ways of Applying Segmentation Strategies: Recession in the Hungarian Beer Market (J. Berács). MD Foods Amba: A New World of Sales and Marketing (M. Bjerre). Developing an International Communication Strategy for a Brand: The NIVEA Case (M. Brenneiser & R. Köhler). MCC: An Innovative Distribution Strategy for an Innovative Product (A. Busch & J. Mühlmeyer). The Mixed Blessings of the Euro (Y. van Everdingen & A. Pruyn). Integrating Brand Strategies after an Acquisition: Schwarzkopf & Henkel Cosmetics (A. Faix, et al.). Perrier: The Benzene Crisis (J. Franch & J. Montaña). Coca-Cola: Market Launch of a New "Green" Packaging System (F. Habann, et al.). The Ullman Chair: Potential for Success? (S. Hultén). The Fair Trade and "Made in Dignity" Labels (M.-P. Kestemont & V. Swaen). Petrobank: A New Competitor in the Market Place? (R. Kozielski). Rocking the Boat at MTV: Dealing with Market Fragmentation (R. Meyer & A. Pruyn). Czech Beer Goes Worldwide (J. Nagyova & H. Machkova). Alcopops: Triumph or Disaster? (C. Phillips). Kruszgeo: Who are its Customers? (K. Przybylowski). ZTM: A Public Transportation System (K. Przybylowski). NIVEA: Brand Transfer for Continuous and Innovative Product Maintenance (A. Roosdorp). Cumulus: The Development of a Loyalty Card Scheme (T. Rudolph & A. Busch). Customer Satisfaction in Emergency Ambulance Services: A Case for Empirical Research (R. Sinkovics & B. Stöttinger). Index of Keywords by Case Number.

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Book SynopsisBusiness Process Reengineering BreakPoint Strategies for MarketDominance Business Process Reengineering shows you how to take thevital next step to attain market dominance and become a worldleader * A team of internationally recognized Coopers & Lybrandmanufacturing consultants explain why they believe the businessworld needs to move beyond continuous improvement and TQM conceptsto Business Process Reengineering (BPR). * BPR involves a dramatic redesign of business processes,organization structures and use of technology, to achievebreakthroughs in business competitiveness. * The book is based on the authors experience of extensiveinternational work with leading corporations including AT&T,Asea Brown Boveri (ABB), Allied-Signal, and Coca-Cola &Schweppes (CC&SB). * Focusing on the effectiveness of BPR, the book shows howcompanies can streamline operations, and inevitably cut costs, onthe way to creating process excellence in all key aspects of theorganizatiTable of ContentsWhat Is the New Thinking?. Why the New Thinking?. Understanding Processes. Putting the China Back Together. Searching for BreakPoints. The New Assets. Process Management in Large Businesses. Organizing and Managing for Success. A Final Word. Appendix. Index.

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