Description
Book SynopsisTHUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base.
Trade Review"The material is relevant and is a readable volume for anyone with a serious interest in the theory of globalisation." ( Strategy, November 2000)
Table of ContentsGLOBAL STRATEGY PERSPECTIVES.
Responding to Global Crises Using the Change Cycle (J. Beck).
Transformational Management (R. Grosse).
Strategic Choice under Knowledge Competition (A. Murray).
Managing Global Strategic Alliances (A. Inkpen).
Comparative Corporate Governance and Global Corporate Strategy (A. Sundaram, et al.).
MANAGING THE FUNCTIONAL AREAS AT THE GLOBAL LEVEL.
Global Product Development (S. Ram).
Global Supply Chain Management (W. Youngdahl).
The Transnational Experience: Anticipating Legal Issues (S. Tancer).
Global Financial Strategy for the Twenty-First Century (R. Aggarwal & R. Grosse).
KEY CONCERNS OF THE GLOBAL MANAGER.
The Key to Managing Information Globally: Flexible People (D. Revenaugh).
Managing Intellectual Property Aboard: The Limits of Protection (R. Tancer).
Global Strategy for Developing Cross-Cultural Competence (C. Grosse).
This Is Not Your Father's International Business (J. Beck).
Conclusions.
About the Authors.
Index.
