Description

Book Synopsis
THUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base.

Trade Review
"The material is relevant and is a readable volume for anyone with a serious interest in the theory of globalisation." ( Strategy, November 2000)

Table of Contents
GLOBAL STRATEGY PERSPECTIVES.

Responding to Global Crises Using the Change Cycle (J. Beck).

Transformational Management (R. Grosse).

Strategic Choice under Knowledge Competition (A. Murray).

Managing Global Strategic Alliances (A. Inkpen).

Comparative Corporate Governance and Global Corporate Strategy (A. Sundaram, et al.).

MANAGING THE FUNCTIONAL AREAS AT THE GLOBAL LEVEL.

Global Product Development (S. Ram).

Global Supply Chain Management (W. Youngdahl).

The Transnational Experience: Anticipating Legal Issues (S. Tancer).

Global Financial Strategy for the Twenty-First Century (R. Aggarwal & R. Grosse).

KEY CONCERNS OF THE GLOBAL MANAGER.

The Key to Managing Information Globally: Flexible People (D. Revenaugh).

Managing Intellectual Property Aboard: The Limits of Protection (R. Tancer).

Global Strategy for Developing Cross-Cultural Competence (C. Grosse).

This Is Not Your Father's International Business (J. Beck).

Conclusions.

About the Authors.

Index.

Thunderbird on Global Business Strategy

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    A Hardback by The Faculty of Thunderbird, The American Graduate School of International Management, Robert E. Grosse

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      Book details

      Publisher John Wiley & Sons Inc
      Published 3 May 2000
      ISBN-13 9780471326069
      978-0471326069
      ISBN-10 0471326062
      Also in:
      International business Multinationals

      Description

      Book Synopsis
      THUNDERBIRD on Global Business Strategy No matter what line of business you are in, produce or biotech, apparel or semiconductors-you can be sure that right now an ambitious management team in some distant part of the globe is devising a strategy to undermine your position and steal away your hard-won customer base.

      Trade Review
      "The material is relevant and is a readable volume for anyone with a serious interest in the theory of globalisation." ( Strategy, November 2000)

      Table of Contents
      GLOBAL STRATEGY PERSPECTIVES.

      Responding to Global Crises Using the Change Cycle (J. Beck).

      Transformational Management (R. Grosse).

      Strategic Choice under Knowledge Competition (A. Murray).

      Managing Global Strategic Alliances (A. Inkpen).

      Comparative Corporate Governance and Global Corporate Strategy (A. Sundaram, et al.).

      MANAGING THE FUNCTIONAL AREAS AT THE GLOBAL LEVEL.

      Global Product Development (S. Ram).

      Global Supply Chain Management (W. Youngdahl).

      The Transnational Experience: Anticipating Legal Issues (S. Tancer).

      Global Financial Strategy for the Twenty-First Century (R. Aggarwal & R. Grosse).

      KEY CONCERNS OF THE GLOBAL MANAGER.

      The Key to Managing Information Globally: Flexible People (D. Revenaugh).

      Managing Intellectual Property Aboard: The Limits of Protection (R. Tancer).

      Global Strategy for Developing Cross-Cultural Competence (C. Grosse).

      This Is Not Your Father's International Business (J. Beck).

      Conclusions.

      About the Authors.

      Index.

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