Description
Book SynopsisIn today's climate of merger-mania, more than 70% of the conglomerates will fail within the first three years. The Los Angeles Times reports that these failures are mainly due to culture clash. This book will provide readers with the techniques that are essential to the success in business today.
Table of ContentsThriving in the New Global Marketplace.
Developing a World-Based Perspective.
What Is Culture?
An American Abroad: Key Cultural Contrast.
The Social Setting of International Business.
International Business Etiquette.
Who Should Go to Assure Success?
The Importance of Establishing Trust And Credibility.
Principles of Successful Cross-Cultural Communication.
Communicating across Language and Accent Barriers.
Political Ping-Pong.
How to Deal with Culture Shock.
Understanding the Gender Gap in International Business.
Negotiating across Cultural Lines.
Avoiding Temptation-Ethics Overseas.
In Conclusion.
Notes.
Index.
