Description

Book Synopsis
In today's climate of merger-mania, more than 70% of the conglomerates will fail within the first three years. The Los Angeles Times reports that these failures are mainly due to culture clash. This book will provide readers with the techniques that are essential to the success in business today.

Table of Contents
Thriving in the New Global Marketplace.

Developing a World-Based Perspective.

What Is Culture?

An American Abroad: Key Cultural Contrast.

The Social Setting of International Business.

International Business Etiquette.

Who Should Go to Assure Success?

The Importance of Establishing Trust And Credibility.

Principles of Successful Cross-Cultural Communication.

Communicating across Language and Accent Barriers.

Political Ping-Pong.

How to Deal with Culture Shock.

Understanding the Gender Gap in International Business.

Negotiating across Cultural Lines.

Avoiding Temptation-Ethics Overseas.

In Conclusion.

Notes.

Index.

Global Smarts The Art of Communicating Deal

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    A Hardback by Sheida Hodge

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      Book details

      Publisher John Wiley & Sons Inc
      Published 14 June 2000
      ISBN-13 9780471382461
      978-0471382461
      ISBN-10 0471382469
      Also in:
      International business Multinationals

      Description

      Book Synopsis
      In today's climate of merger-mania, more than 70% of the conglomerates will fail within the first three years. The Los Angeles Times reports that these failures are mainly due to culture clash. This book will provide readers with the techniques that are essential to the success in business today.

      Table of Contents
      Thriving in the New Global Marketplace.

      Developing a World-Based Perspective.

      What Is Culture?

      An American Abroad: Key Cultural Contrast.

      The Social Setting of International Business.

      International Business Etiquette.

      Who Should Go to Assure Success?

      The Importance of Establishing Trust And Credibility.

      Principles of Successful Cross-Cultural Communication.

      Communicating across Language and Accent Barriers.

      Political Ping-Pong.

      How to Deal with Culture Shock.

      Understanding the Gender Gap in International Business.

      Negotiating across Cultural Lines.

      Avoiding Temptation-Ethics Overseas.

      In Conclusion.

      Notes.

      Index.

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