Description

Book Synopsis
'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

Trade Review
"One of the fairest treatments of environmental and trade issues yet written. Since the Rio conference (1992), we have been challenged to see the synergies between economics and environmental protection, and this study is among the best." Jonathan Plaut, Science, Technology, and Society Program, The Pennsylvania State University, and former chair, NAFTA CECF"

Smart Alliance

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    £46.55

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    RRP £49.00 – you save £2.45 (5%)

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    A Hardback by J. Gary Taylor, Patricia J. Scharlin

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      Publisher: Yale University Press
      Publication Date: 11/03/2004
      ISBN13: 9780300102338, 978-0300102338
      ISBN10: 030010233X
      Also in:
      Agribusiness and primary industries International business Conservation of the environment

      Description

      Book Synopsis
      'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

      Trade Review
      "One of the fairest treatments of environmental and trade issues yet written. Since the Rio conference (1992), we have been challenged to see the synergies between economics and environmental protection, and this study is among the best." Jonathan Plaut, Science, Technology, and Society Program, The Pennsylvania State University, and former chair, NAFTA CECF"

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