Description

Book Synopsis
'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

Trade Review
"One of the fairest treatments of environmental and trade issues yet written. Since the Rio conference (1992), we have been challenged to see the synergies between economics and environmental protection, and this study is among the best." Jonathan Plaut, Science, Technology, and Society Program, The Pennsylvania State University, and former chair, NAFTA CECF"

Smart Alliance

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Order before 4pm tomorrow for delivery by Tue 23 Dec 2025.

A Hardback by J. Gary Taylor, Patricia J. Scharlin

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    View other formats and editions of Smart Alliance by J. Gary Taylor

    Publisher: Yale University Press
    Publication Date: 11/03/2004
    ISBN13: 9780300102338, 978-0300102338
    ISBN10: 030010233X
    Also in:
    Agribusiness and primary industries International business Earth Sciences, Geography & Environment Conservation of the environment

    Description

    Book Synopsis
    'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment.

    Trade Review
    "One of the fairest treatments of environmental and trade issues yet written. Since the Rio conference (1992), we have been challenged to see the synergies between economics and environmental protection, and this study is among the best." Jonathan Plaut, Science, Technology, and Society Program, The Pennsylvania State University, and former chair, NAFTA CECF"

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