Description
Book SynopsisHere is the first unauthorized and in-depth look at IBM''s recovery and the man
who is leading it, Louis V. Gerstner, Jr.
Since joining IBM in 1993, Lou Gerstner has presided over one of the most
remarkable comebacks in business history, taking IBM from an $8 billion annual
loss to a stunning $6billion profit in 1997 - as a result, Gerstner has become
a superstar of business, recognised three years consecutively by Vanity Fair as
one of the top American movers-and-shakers, although he remains an elusive and
guarded public figure.
Garr''s account is drawn from more than 150 interviews and hundreds of pages of
documents, with unprecedented access to current and former IBM employees, and
has already received enthusiastic reviews (see reviews section - more to
follow).
Trade Review"IBM Redux is a useful readable book, and it highlights the charcters of several members of King Louis' court.", , , The Guardian#
Table of ContentsChapter 1 -
A Brand Guy in the Information Age
Chapter 2 -
Would Anyone Want This Job?
Chapter 3 -
A New Man in Armonk
Chapter 4 -
First Months, First Moves
Chapter 5 -
A Vertical Version of Reality
Chapter 6 -
The Making of a CEO
Chapter 7- Seismic Shakes in Big Blue's Culture
Chapter 8 -
Two Camels in Front of a Pizza Hut
Chapter 9 -
That Strange, Elusive PC Company
Chapter 10 -
At War with the Evil Empire
Chapter 11 -
Gerstner Grabs for Groupware
Chapter 12 -
A Shifting Wind in Armonk
Chapter 13 -
New Images in the House that Lou Built
Chapter 14 -
Leadership -
At Home and Abroad
Chapter 15 -
Network Computers and Big Blue's Servers
Chapter 16 -
A Loss Leader Even Lou Can Live With
Chapter 17 -
There's No Place to Hide
Full Disclosure
Notes
Bibliography
Index
