E-commerce: business aspects Books

Book Synopsis“An insightful guide to the forces shaping our economy” that explores the far-ranging implications of the shift to crowd-based capitalism—with case studies on Uber, Airbnb, and others (Hal Varian, Chief Economist at Google)Sharing isn’t new. Giving someone a ride, having a guest in your spare room, running errands for someone, participating in a supper club—these are not revolutionary concepts. What is new, in the “sharing economy,” is that you are not helping a friend for free; you are providing these services to a stranger for money. In this book, Arun Sundararajan, an expert on the sharing economy, explains the transition to what he describes as “crowd-based capitalism”—a new way of organizing economic activity that may supplant the traditional corporate-centered model. As peer-to-peer commercial exchange blurs the lines between the personal and the professional, how will the economy, government regulation, w

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Book SynopsisThe New York Times bestseller. "His book is a wake-up call at a time when many believe the net was a flash in the pan."—BusinessWeekTrade Review"Next does not come too late to the crash-and-burn Internet book fest. It come just in time—at the speed of a falling safe." -- USA Today

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Book SynopsisA how-to resource for incorporating social media into training Whether you work in a traditional or virtual classroom, social media can broaden your reach and increase the impact of training. In Social Media for Trainers, e-learning and new media expert Jane Bozarth provides an overview of popular tools, including blogs, wikis, Twitter, Facebook, YouTube, SlideShare, Flickr, and others. You''ll learn to leverage each medium''s unique features and applications to deliver training, facilitate discussions, and extend learning beyond the confines of a training event. This key resource offers a new set of powerful tools for augmenting and enhancing the value of your training. PRAISE FOR SOCIAL MEDIA FOR TRAINERS Clear explanations and practical examples of the use of social media for learning, make this book essential reading for all workplace trainers. ?Jane Hart, founder, Centre for Learning and Performance Technologies, and founding member of the IntTable of ContentsList of Tables and Figures ix Acknowledgments xiii Introduction: Getting the Most from This Resource 1 CHAPTER 1 The Basics 11 What Is Social Media? 11 Why Social Media in Training? 13 Which One? 15 Choosing What to Use When 16 Getting Started 18 Summary 22 CHAPTER 2 Twitter 23 In a Nutshell 23 In a Larger Container 23 How to View Twitter 23 Advantages/Disadvantages of Twitter in Training 23 Why Twitter Instead of Something Else? 25 Why Twitter in Addition to Something Else? 25 Getting Started 26 Before the Training Event 33 Pre-Work 35 In Class 36 Intersession Work 37 Formative Evaluation 44 Summative Evaluation 44 Post-Class: Extending the Life of the Training 45 Twitter Tools 47 Inside the Enterprise 50 Case: Microblogging at Qualcomm 50 Summary 52 CHAPTER 3 Facebook and Other Communities 53 In a Nutshell 53 In a Larger Container 53 How to View Facebook 54 Advantages/Disadvantages of Facebook in Training 55 Why Facebook Instead of Something Else? 56 Why Facebook in Addition to Something Else? 56 Getting Started 57 Once Your Personal Page, Group, or Fan Page Is Set Up 63 Prior to Course Start 69 Intersession Work 71 Building a Learning Community with Facebook 74 Case: Facebook as a Community for InSync Training, LLC, Course Graduates 75 And Now, a Few Words about LinkedIn 77 Summary 82 CHAPTER 4 Blogs 83 In a Nutshell 83 In a Larger Container 83 How to View Blogs 83 Advantages/Disadvantages of Blogs in Training 84 Why Blogs Instead of Something Else? 87 Why Blogs in Addition to Something Else? 87 Getting Started 88 To Provide a Course Site or Host an Online Course 90 Case: Public Library Uses a Blog to Host a Course 91 To Support a Traditional Course 91 Pre-Work 92 Intersession Work 94 Formative and Summative Evaluation 103 Final Projects 105 Post-Course 105 Building a Learning Community 105 Summary 108 CHAPTER 5 Wikis 109 In a Nutshell 109 In a Larger Container 109 How to View Wikis 109 Advantages/Disadvantages of Wikis in Training 109 Why Wikis Instead of Something Else? 110 Why Wikis in Addition to Something Else? 110 Getting Started 111 Hosting an Online Course 111 Case: Jive Software Uses Wiki to Host a Course 112 In Addition to an Online Course 116 To Support a Traditional Course 117 Pre-Work 118 Intersession Work 118 Post-Course 124 Formative and Summative Evaluation 125 Building a Learning Community 125 Summary 126 CHAPTER 6 Other Tools 127 Google Wave 127 Google Docs 128 YouTube 130 Case: Interactivity via YouTube 131 TeacherTube 135 Social Bookmarking 137 SlideShare 138 Free Virtual Classroom Tools 139 Skype 139 VoiceThread 140 Mashups: Game Changers 140 UStream 141 Summary 141 CHAPTER 7 The Bigger Picture 143 Well First, What Is “Learning”? 144 What Is Social Learning? 145 What Does Social Learning Look Like? 146 Case: Online Community Managed by Employees of Government Agency 154 And Now, 268 Words About Knowledge Management 155 Social Learning: How to Do Things Versus How to Get Things Done 156 What’s the Future? 158 Getting Started with Social Learning 160 Summary 162 Afterword: Be the Change 163 Selling the Change 163 Being the Change 165 Appendix 167 References and Suggested Reading 171 About the Author 175

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Book SynopsisFully updated with new information, including the latest changes to YouTube! If you''re a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You''ll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimizaTable of ContentsForeword xv Introduction xvii Chapter 1 A Short History of YouTube 1 Life before YouTube 2 2005–2006: Early Days 3 2007–2008: Middle Years 10 2009–2010: Coming of Age 20 Chapter 2 Map Out Your Video Marketing Strategy 27 Four Ps vs. Five Ws and an H 28 What Types of Video Content Do They Watch? 42 Where and When Do They Discover New Videos? 47 When and Where Do They Share New Videos? 49 Why Don’t More New Videos Go Viral? 52 How Do YouTube and Video Marketing Work? 57 Chapter 3 Month 1: Make Videos Worth Watching 63 Happy Tree #3,079 64 Week 1: Get Ready to Shoot 65 Week 2: Learn Video Production Basics 74 Week 3: Get Advanced Video Production Tips 83 Week 4: Evaluate Video Advertising Options 91 Chapter 4 Month 2: Create Content Worth Sharing 103 Learn the Lesson of "The Last Lecture" 104 Week 1: Watch YouTube Award Winners 107 Week 2: Explore Popular YouTube Videos 117 Week 3: Examine Contagious Viral Ads 133 Week 4: Observe Top Viral Videos 147 Chapter 5 Month 3: Customize Your YouTube Channel 163 Center vs. Circumference 164 Week 1: Set Up a YouTube Channel 165 Week 2: Become a YouTube Partner 174 Week 3: Create a YouTube Brand Channel 184 Week 4: Stream Live Content on YouTube 196 Chapter 6 Month 4: Explore YouTube Alternatives 203 The Northwest Passage 204 Week 1: Explore Other Video Sites 205 Week 2: Survey Video Hosting Services 213 Week 3: Look at Online Video Platforms 222 Week 4: Investigate Video Ad Networks 232 Chapter 7 Month 5: Optimize Video for YouTube 239 What Is Video Optimization? 240 Week 1: Research Keywords . 241 Week 2: Optimize Video Watch Pages 249 Week 3: Optimize Your Brand Channel 258 Week 4: Optimize Video for the Web 267 Chapter 8 Month 6: Engage the YouTube Community 277 Paul Revere's Ride 278 Week 1: Become a Member of the YouTube Community 281 Week 2: Learn the Secrets of YouTube Success 292 Week 3: Build Buzz Beyond YouTube 301 Week 4: Watch Online Video Case Studies 310 Chapter 9 Month 7: Trust but Verify YouTube Insight 325 The Map Room 326 Week 1: Trust YouTube Insight 328 Week 2: Verify with TubeMogul 338 Week 3: Verify with Google Analytics 348 Week 4: Master Web Analytics 2.0 357 Chapter 10 Study YouTube Success Stories 367 The Story behind the Story 368 Deliver 700 Percent Increase in Sales: Will It Blend? 369 Win the Presidency of the United States: Barack Obama 378 Increase Sales of DVDs 23,000 Percent: Monty Python 393 Generate $2.1 million in Sales: PiperSport Launch 399 Chapter 11 A Quick Look at the Future 409 "It's Never the Same! It's Always Bizarre!" 410 Look at What Has Changed in the Past Year 411 Stay on Top of the Latest Trends 424 Play by the New Rules of YouTube Marketing . 435 "Hit 'em Where They Ain't" 452 Index 457

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Book SynopsisYour digital presence tells the story of who you are so what should you be saying? In a world overflowing with the noise of Facebook updates, tweets, blog posts, Pinterest pins and YouTube video responses, it's difficult to connect with the people who matter most to your business and your career. Mastering Story, Community and Influence explains the art of social media storytelling, showing you how to turn your offline expertise into the sort of online thought-leadership that cuts through the noise and attracts larger, more important communities. Whether you're new to social media or racing to keep up with every new platform, social media storyteller extraordinaire, Jay Oatway, reveals the underlying mechanics and best practices behind becoming a serious online influencer. Mastering Story, Community and Influence will help you become an authoritative presence online and build both the reputation and community you need for your Table of ContentsIntroduction ix Part One – Story: Tell It Well 1 1. Why We Must Share 3 2. A Better Story Of You 17 3. Social Media Is Like A Cocktail Party 39 4. On With The Show 47 5. Whose Story Is It? 63 6. How To Never Run Out Of Interesting Things To Talk About 73 7. Don’t Just Tell. Perform! 85 Part Two – Community: Wowing Your Audience 95 8. Finding Your Community 97 9. Make Your ‘Story’ Feel More Like Service 111 10. Friend Relationship Management 121 11. Friends In Need 133 12. Don’t Be A Social Media Snob 145 13. Take It Outside 157 Part Three – Influence: Pulling Back The Curtain 165 14. What Is Influence? 167 15. It’s True: Size Does Matter 189 16. Solving The Underpants Problem 207 17. All Aboard the Social Train 217 References 221 About Jay Oatway 229 Index 231

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Book SynopsisAn in-depth explanation of how bitcoin and other cryptocurrencies work, their potential for good and bad, and how this is likely to affect you as a citizen, government, business, and global geopolitics.Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what it is. This raises the question: Why should anyone care about bitcoin? In The Age of Cryptocurrency, Wall Street journalists Paul Vigna and Michael J. Casey deliver the definitive answer to this question. Cybermoney is poised to launch a revolution, one that could reinvent traditional financial and social structures while bringing the world''s billions of unbanked individuals into a new global economy. Cryptocurrency holds the promise of a financial system without a middleman, one owned by the people who use it

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Book SynopsisA look at the ubiquitous new business model, the platform, that's taking over the economy and our digital lives. A platform, by definition, creates value by facilitating an exchange between two or more interdependent groups. So, rather that making things, they simply connect people.

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Book SynopsisFrom Ben Mezrich, the New York Times bestselling author of The Accidental Billionaires and Bringing Down the House, comes Bitcoin Billionaires--the fascinating story of brothers Tyler and Cameron Winklevoss''s big bet on crypto-currency and its dazzling pay-off. Ben Mezrich''s 2009 bestseller The Accidental Billionaires is the definitive account of Facebook''s founding and the basis for the Academy Awardwinning film The Social Network. Two of the story''s iconic characters are Harvard students Tyler and Cameron Winklevoss: identical twins, Olympic rowers, and foils to Mark Zuckerberg. Bitcoin Billionaires is the story of the brothers' redemption and revenge in the wake of their epic legal battle with Facebook. Planning to start careers as venture capitalists, the brothers quickly discover that no one will take their money after their fight with Zuckerberg. While nursing their wounds in Ibiza, they accidentally r

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Book SynopsisViews differ on bitcoin, but few doubt the transformative potential of Blockchain technology. The Truth Machine is the best book so far on what has happened and what may come along. It demands the attention of anyone concerned with our economic future. Lawrence H. Summers, Charles W. Eliot University Professor and President Emeritus at Harvard, Former Treasury SecretaryFrom Michael J. Casey and Paul Vigna, the authors of The Age of Cryptocurrency, comes the definitive work on the Internet's Next Big Thing: The Blockchain.Big banks have grown bigger and more entrenched. Privacy exists only until the next hack. Credit card fraud is a fact of life. Many of the legacy systems once designed to make our lives easier and our economy more efficient are no longer up to the task. Yet there is a way past all thisa new kind of operating system with the potential to revolutionize vast swaths of our economy: the blockchain. In The Tru

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Book SynopsisThis revised and updated edition of the #1 New York Times bestseller will build your business - fast. Whether you've already got an online business or you're itching to start one, this is a recipe for getting more traction and a fast start. Launch is the only guide you'll ever need to achieve online marketing success.

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Book SynopsisTrade Review“Overdeliver is the bridge that connects the timeless fundamentals of direct response marketing to the state-of-the-art marketing strategies, tactics, and channels of today. Brian Kurtz is a living legend. . . . Nobody but Kurtz could've written this book.”— Ryan Levesque, #1 national best-selling author of Choose and Ask“Brian Kurtz knows real marketing better than almost anyone. This book is a must-read for marketers of all generations.”— Ryan Deiss, founder and CEO, Digital Marketer“How many guys can put Dan Kennedy, Gary Bencivenga, Joe Sugarman, Ken McCarthy, Jay Abraham, a billionaire or two, and 300 of the best marketers on earth in one room? You can count them on one hand and Brian is one of those hombres.”— Perry Marshall, author, 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Ultimate Guide to Facebook Advertising“Brian was not only one of the wunderkinds who practically invented DM publishing in the 1980s, he was also one of the elder statesmen of the industry that guided its transition from paper to electronic in the 2000s. [He is] the perfect person to write a book that assimilates the best insights and ideas of the industry’s best and brightest business leaders.”— Mark Ford, chief growth strategist, The Agora, and author of two dozen books, including the bestseller on building entrepreneurial businesses, Ready Fire Aim“Filled with more useful information and history than any other book I’m familiar with.”— Joe Sugarman, direct marketing legend“In Overdeliver, Brian shares how you can use offers, copy, multichannel marketing, continuity, and a lot more to be a better marketer, grow your business, make more money, and make a big impact in your market. If you want to learn from one of the greatest marketing minds alive, read Brian’s new book.”— Joe Polish, founder, Genius Network and Genius Recovery“In Overdeliver, Brian chronicles almost four decades of hard-core experience . . . condensing it down into something you can absorb in an afternoon. . . . He's forgotten more about marketing and sales than most newcomers will ever ‘discover’.”— Frank Kern“Nobody has paid closer attention to the world of direct response advertising than Brian Kurtz. . . . This is a must-have book for . . . anyone seriously interested in how people decide what, when, and how to buy.”— Bill Bonner, founder, The Agora“If the word ‘marketing’ makes you cringe, this book is for you. And if the word ‘marketing’ makes you salivate, this book is for you. Overdeliver is loaded with time-tested strategies and invaluable ideas . . . a marketing balm to the sore business soul.”— Victoria Labalme, performing artist, performance strategist, and member, Speaker Hall of Fame“There’s a very small group of true direct response wizards out there, [and Brian Kurtz is] one of the guys who can change your career and business in a heartbeat with just a casually tossed off piece of advice. This book is your invitation to join that elite conversation.”— John Carlton, copywriting know-it-all, grizzled consultant, and author of The Entrepreneur’s Guide to Getting Your Shit Together“For years, I’ve given to students of marketing a list of 14 must-read books—I’ve now added Brian’s book to a new list of 15.”— Richard A. Viguerie, pioneer of political direct mail and Chairman of American Target Advertising, Inc.

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Book SynopsisGain business presence and increase your networking scope, sales, marketability, and knowledge while becoming a leader within your area of business. With over 364 million registered users worldwide whether you are a local business or international make sure you can be found on LinkedIn and that your presence is strong. Accomplish that goal using 6-laminated pages of info. Suggested uses: ⢠Personal â learn to network for a better career increasing your potential and options, show your employer and/or customers your passion ⢠Business â use for a team or department to make sales and develop leads through a larger network and formal business presence separate from other social media ⢠Job Seekers & Hiring â use as the new resume and CV with references built in; you may get job offers without even seeking OR have a bank of potential employees within your connections

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Book SynopsisNew reality â customers find you online and you can grow your business using evolving technologies and marketing tools that are often FREE. This 6-page laminated guide is loaded with statistics so you know what drives customers to local businesses, and more importantly, how you can do it using the right tools. Suggested uses: o Business Owner/Manager â optimize your use of marketing tools and tactics provided in the guide by testing their effectiveness then using what works from this toolbox o Entrepreneurs â start your business with a bang not a whimper, learn what you need to build a presence before you even open your doors o Students of Business â familiarize yourself with real-world marketing solutions for small and large businesses

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Book SynopsisEntrepreneurs and small business owners, get everything you need to know about getting paid. Technology for processing payment transactions is changing the way your business can look and feel to your customers and potential customers. It is easier than ever to start your own business with the tools available. In 6 laminated pages you will get a breakdown of what you need for your size business, costs, security concerns and examples of what options you have to choose from. 6-page laminated guide includes: Payment Methods Businesses Offer Drawback & Benefits of Every Option The Size & Nature of What You Do Small Shops Medical Offices Food Trucks Law Firms Restaurant & Retail Stores Mobile Merchants Evaluating the Cost of Doing Business Security & Precautions Cash & Checks ACH Transactions Money Orders & Cashier's Checks Cards Invoicing COD Wires Online Payments Bad Debt Returns & Refunds Being Nimble Tactics for Success Suggested uses: -- know where to start and get direction regardin

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Book SynopsisAttract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement.Table of ContentsForeword v Preface vii Acknowledgments xi PHASE 1: PLANNING Chapter 1 Setting the Stage for an Optimized State of Mind 3 Chapter 2 Journey: Where Does Optimize and Socialize Fit in Your Company? 15 Chapter 3 Smart Marketing Requires Intelligence: Research, Audit, and Listen 25 Chapter 4 In It to Win It: Setting Objectives 39 Chapter 5 Roadmap to Success: Content Marketing Strategy 51 PHASE 2: IMPLEMENTATION Chapter 6 Know Thy Customer: Personas 65 Chapter 7 Words Are Key to Customers: Keyword Research 75 Chapter 8 Attract, Engage, and Inspire: Building Your Content Plan 99 Chapter 9 Content Isn’t King, It’s the Kingdom: Creation and Curation 115 Chapter 10 If It Can Be Searched, It Can Be Optimized: Content Optimization 127 Chapter 11 Community Rules: Social Network Development—Don't Be Late to the Social Networking Party 157 Chapter 12 Electrify Your Content: Promotion and Link Building 175 Chapter 13 Progress, Refi nement, and Success: Measurement 195 PHASE 3: SCALE Chapter 14 Optimize and Socialize: Processes and Training 211 Chapter 15 Are You Optimized? 225 About the Author 231 Notes 233 Index 239

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Book SynopsisNathaniel "Nat" Eliason is a writer and a crypto insider with a wildly popular newsletter and podcast. He lives in Austin, Texas with his wife and children.

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Book SynopsisThis second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to connect the dots and humanize information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookâs experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorâs manual, test bank, and PowerPoint slides.Table of Contents1. Introduction to Digital Marketing and Analytics 2. Digital Marketing KPIs, Strategy, Ecosystems, Governance, and More 3. The Evolution of Digital Analytics and the Internet 4. The Growth and Relevance of Social Media in Analytics and Digital Marketing 5. Data for Digital Marketing Analytics 6. Social Media Analytics for Digital Marketing 7. Actions, Hyperlink, and Mobile Analytics in Digital Marketing 8. Advanced AI and Algorithms 9. Basic Web Analytics and Web Intelligence 10. Advanced Web Analytics and Web Intelligence 11. Aligning Digital Marketing with Business Strategy 12. Deriving Strategic Insights and ‘Digital Value’ from Digital Marketing Analytics

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Book SynopsisThis second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to connect the dots and humanize information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book's experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learTable of Contents1. Introduction to Digital Marketing and Analytics 2. Digital Marketing KPIs, Strategy, Ecosystems, Governance, and More 3. The Evolution of Digital Analytics and the Internet 4. The Growth and Relevance of Social Media in Analytics and Digital Marketing 5. Data for Digital Marketing Analytics 6. Social Media Analytics for Digital Marketing 7. Actions, Hyperlink, and Mobile Analytics in Digital Marketing 8. Advanced AI and Algorithms 9. Basic Web Analytics and Web Intelligence 10. Advanced Web Analytics and Web Intelligence 11. Aligning Digital Marketing with Business Strategy 12. Deriving Strategic Insights and ‘Digital Value’ from Digital Marketing Analytics

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Book SynopsisWhen Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of ''judo strategy'' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does!

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Book SynopsisThe Strategic Alliances Fieldbook: The Art of Agile Alliances is for technology and professional services practitioners and executives seeking faster value from their partnerships as traditional alliances are changing rapidly in form and tempo.Digitising customer channels and internal operations has been a long-running initiative for most companies, and the global COVID-19 pandemic has accelerated the urgency and budgets associated with the digital transformations that technology and professional services companies support. The Strategic Alliances Fieldbook compiles a century of the authors' experience of leading joint businesses to solve the problem of how to go fast and avoid common issues that delay alliances. The reader will get a detailed analysis of professional services companies and technology companies and how the dynamics of their collective culture and operating model are shaped when working in partnership. The book provides a Blueprint'Trade Review"We are in the middle of a major transformation of how companies go to market – and ecosystems are the main reason why. Driven by strategic business and technology alliances, this action-oriented book provides the tactical advice leaders need to succeed in the decade of the ecosystem."Jay McBain, Principal Analyst, Channels, Partnerships & Ecosystems, Forrester Research, Inc."The Strategic Alliance Handbook is a great resource for understanding strategic alliances. But The Strategic Alliances Fieldbook goes one level deeper and gives readers the ability to put the principles into practice. It is packed with useful blueprints and templates that can be adapted to suit particular needs. I have no hesitation in recommending this book to all practicing alliance managers."Tina Gravel, SVP Channels and Alliances, Appgate"If you are in the technology space, The Strategic Alliances Fieldbook is a MUST read. Technology companies are at an inflection point, and those invested in partnerships will far outpace those companies who lack this vision. Booth, Nevin and Whitehurst, just created the bible for Alliance professionals and the c-suite."Dave Mortell, Global Vice President Alliances & Channels, Cornerstone OnDemand"A practical guide to partnerships that really packs a punch! This is an uber modern approach to alliances, suitable for partnering in the most agile and digitally evolving ecosystems. A partnerships blueprint with a unique blend of future-thinking that's grounded in decades worth of industry and leadership legacy. This is my new go-to source for optimising and sustaining value creation at every stage of tech and innovation alliances." Erica Katsambis, Global Head of Strategic Alliances & Consumer Digital Partnerships, CKH Innovation"What a great resource for this fast-paced, tumultuous era of change! The Strategic Alliances Fieldbook provides a compendium of practical and timely fundamentals for Alliance professionals." Christine Neary, Global Microsoft Alliance Leader at Avanade"It's one thing to acknowledge the importance of eco-systems in an ever more technology-driven world – it’s quite another to know how to harness the potential of the eco-system in creating business outcomes. The Strategic Alliance Fieldbook is by far the most comprehensive and practical guide to creating and sustaining successful business relationships. It’s the ‘Hitchhiker’s Guide’ for the modern Alliances leader."Paul McCluskey, VP/GM, Global Partner Engagement at Ciena Blue Planet ''If you recognise and practice alliances as a professional career, I would strongly recommend Mike's invaluable experiences and insights on using his alliance approach methodology. The nature of working with global IT services can be daunting and complex and you can definitely broaden your experiences and future-proof your knowledge to another level with The Strategic Alliances Fieldbook. It contains proven experience to optimise mutual investments for success'' Sid Sehdev, Regional Sales Alliance Manager, Global Outsourcers & System Integrators (GOSI) EMEA Emerging Markets, BMC Software"The Strategic Alliance Fieldbook is set to establish itself as an essential toolbox for all aspiring alliance gurus who want to explore many different topics on alliance management. An easy-to-read, concise overview of the principles of building strategic alliances. It is written from a practical point of view using examples from several organizations."Rajeev Ranjan, Director- SI Alliances, Newgen"Filled with practical insights and examples from where the rubber meets the road in the field, The Strategic Alliance Fieldbook is a must-read for alliance leaders who want to set themselves apart from the herd. The emphasis on agile alliances is timely and spot-on!"Gavin Simpson, VP Global Strategic Alliances at iCIMS"Mike is a skilled and passionate ecosystem leader. His work contributes effectively to the advancement of business ecosystems as a competitive advantage for companies. The Strategic Alliance Fieldbook continues that tradition by providing practical help for ecosystem builders." David Hayat, Founder, Tydex Group and Former Global MD, Accenture Global Ecosystem"Strategic Alliances has been and will be a business tool / process which no company can live without. While at IBM, ABP’s assistance helped us define the processes which drove $10B per year. Even with IBM’s size, we needed the street knowledge our partners provided. Every C Level executive needs to read this playbook and learn how to win with alliances."Jay Ennesser, Founder, Prane Holdings LLC, Retired IBM VP Global Alliances"As The Strategic Alliance Handbook provided explanation and demonstration of strategic alliances, The Strategic Alliances Fieldbook partners and mentors with that knowledge to guide and enable quick transformation of plans and strategy to action giving you the edge to deliver your best alliance."Rick Tolan, Digital Transformation Expert, Tolan-Hoechst & Associates"What do you do if you're just starting out within the alliance field? How do you gain some real-world knowledge from someone who's been there and done it, lived & breathed it, and got both the t-shirt & scars to prove it? The Strategic Alliances Fieldbook is not some academic exercise, but a framework of processes, hacks & tried & tested examples, that will answer many of your questions, and guide you in building longevity and forge real bonds with your partners, whether you're a mere alliances Padawan, or a Jedi Master, this book should be an essential piece of kit in everyone's armoury."Andy Pugh, Leader in cybersecurity, cloud, privacy, compliance, AI & eCommerce. Honorary STEM Ambassador & BIEA Special Advisor"The high-calibre authors Gavin Booth, Mike Nevin, and James Whitehurst have created an invaluable asset for the experienced as well as the novice partner channel professional who are tasked with building out new or strengthening and expanding existing alliances relationships in this new era of partner ecosystems. Partner channels have changed so much since their early days 30 years ago and will remain dynamic in the future, transforming their position and value to align with the ever-adjusting market demands. The Strategic Alliances Fieldbook: The Art of Agile Alliances is a very well-written playbook with brilliantly curated content to provide best practices."Richard Ludwig, Head of Partner Programs and Operations, Imperva"The Strategic Alliances Fieldbook is a very practical and useful resource for Global Alliances leaders. I like the approach to combine three different perspectives. I am a big believer in the ‘blueprint’ proposed in the book. A MUST have guide for alliance sales leaders in the 21st Century!"Vineet Sharma, Head of Global Alliance Sales, Rocket Software."The world of Alliances is complex and today, nothing has been as complete a guide as The Strategic Alliance Fieldbook created here. This guide, for sure, will become the bedside table book of all professionals in this field."Julie Goubet, Global Head of Strategic Alliances, bChannels"With partner ecosystems becoming the force multiplier for most go-to market strategies, this fieldbook should be kept close at hand for any professional wanting a guide to ensure their success. Professionals in alliances, partnerships, channel sales, indirect sales, corporate development, and even direct sales, all need to know the winning formulas in this book to create the recipes for hyper growth expected by today’s stakeholders."Ward Christman, Co-Founder HRTechAlliances"The Strategic Alliances Fieldbook is the perfect companion. Helps you benchmark your alliance performance and make sure success is had by all parties."Ben Price, Channel and Alliances Manager, Leapwork."The Strategic Alliances Fieldbook helps alliance leaders who want to dramatically drive up client value and revenue by providing the blueprint for building value-added, agile alliances and achieving alliance-driven commercial success."Preeta Raman, Head of Alliances Go to Market, Office of the CMO, vArmour "A thought-provoking book, lasering in on the complexities facing alliances in the evolving post-pandemic, digital world. The progressive concept of the Agile Alliance is examined to decode the imperative need to drive speed-to-value. A must-read for any alliance professional in the high tech/services space."Ashleigh Gray, VP Strategic Partnerships, Vidyard"This book is a must read for every company who wants to be successful with their Partners and develop their Sales leveraging their Partner Ecosystems. The authors all clearly have a wealth of practical knowledge which they share without reserve. If you are an alliance executive, you should buy this book. You won’t regret it!"Jean-Pierre Degonbert, CEO and Founder Alliances4Business"If you are an alliance professional or just someone that wants to demystify the latest development in alliance practice, this has all the hallmarks of a seminal reference handbook. You will be thumbing through it for years to come to refresh your memory on the whys, what fors and what nots of strategic alliancing! Get the page markers out." Sami Istephan, VP Global Alliances, BAE Systems"Disruptions in today’s global business environment make strategic relationships critical for a company’s success. Mike, Gavin, and Jim’s handbook applies years of hands-on knowledge essential for alliance professionals to deliver high-quality results to their organization."William Welch, Global Alliances and Strategy Professional"We are facing drastic changes in the business relationships and buyers’ behaviours. In this highly interconnected world, trust and commitment are more than ever expected by the key stakeholders. Only by embedding those values can strategic alliances sustain your business and help you scale fast. How to build the perfect plan and execute accordingly? You will find the answers in The Strategic Alliances Fieldbook. The tools, advice and surgical content are powerful."Eric Mamodaly, Global Sales & Alliances Management Executive, ADP"Brilliant job from Mike, Jim and Gavin at providing a holistic and practical approach to strategic alliances. As with many areas of business, this domain is transforming fast, and they help readers to understand the context, scale and direction of this pivot to agility and growth driven progress in modern alliances. Also, a great read for anyone new to tech alliances, or keen to get a very thorough update."Nicolas Caudron, Global ISVs Alliances Director, WW Retail & Consumer Goods Lead, Microsoft "I have had the pleasure of knowing Mike Nevin for 15+ years. As the founder of Alliance Best Practice Ltd, Mike has long been on the forefront of cutting-edge Alliance Professionals. Combining with his professional colleagues, publishing the "Strategic Alliances Fieldbook" couldn't come at a better time. While organizations continue to prioritize digital transformation within their enterprise, current business environments require much more agile alliances. This book will be a terrific tool for you to use in transforming your own "Alliance Best Practices"."Steve Simmons, AVP, Strategic Partner Group, Cognizant"A refreshing approach to strategic alliances' engagement transformation. A must read for Technology vendors seeking to influence customers' digital transformation outcomes. Customers' ecosystems are already complex and are becoming even more specialized, this blueprint could save hours of "trials" and fortified resource allocation in partnering strategically."Angelica Martinez, Senior Director, Oracle Alliance and Channel, North-East Europe"Alliances are increasingly important, especially for the many start-up companies that need to shift gears and address enterprises – yet most alliance managers' working mode is 'trial and error'! You can do better, and this book is the key to it!"Stephan Neuner, Senior Partner Manager, Global and Strategic Alliances at Spryker"With uncertain times and ever-changing priorities, alliance professionals are always navigating through the morass of balancing their company’s priorities with that of their partner. The Strategic Alliance Fieldbook provides alliance professionals a master class-level guide of how and how not to engage when navigating alliance planning, driving execution, and delivering joint success. The real-world case studies provide a variety of examples demonstrating how to partner and more importantly, partner well."Liz Fuller, Vice President, Alliance Marketing & Strategic Programs at CitrixTable of Contents1. The evolving dynamics of alliances 2. Technology companies 3. Professional Services companies 4. Dynamics 5. VST A best practice model for alliance management 6. A Blueprint for Agile Alliances 7. Blueprint Stage 1 - Validate Market 8. Blueprint Stage 2 - Design Partnership 9. Blueprint Stage 3 - Enable Sales and Delivery 10. Blueprint Stage 4 - Originate and Pursuit 11. Blueprint Stage 5 - Contract and Deliver 12. Blueprint Stage 6 - Improve 13. The Future of Agile Alliances

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Book SynopsisBeginning in the mid-2010s, the Fourth Industrial Revolution has seen remarkable changes in information technology that have blurred the boundaries between the physical, digital and biological worlds. Industry 4.0 has enabled so-called smart factories in which computer systems equipped with machine learning algorithms can learn and control robotics with minimal need for human input. While smart technology has enabled many manufacturing businesses to increase efficiency and cut costs, many others are still struggling with implementing it.This book aims to help students, practitioners and industry leaders to become change agents and take their first steps on the path of transformation. Smart Business and Digital Transformation addresses the challenge of becoming smart from three different perspectives: smart factory, smart industry and smart environment. Covering technologies including the Internet of Things (IoT), cloud, artificial intelligence (AI), mobility, 5GTable of ContentsForeword Introduction Part I Smart factory 1 Definitions and principles of Industry 4.0 2 The concept of continuous and smart improvement 3 The layers of I4.0 systems 4 Connectivity and data sharing with stakeholders inside and outside the organisation 5 Data mining, analysis and evaluation 6 Lean 4.0 7 Artificial/enhanced intelligence 8 AI’s impact on the labour market Part II Smart business transformation 9 The business model of I4.0 10 Marketing planning in a smart industrial environment 11 Smart supply chain 12 Fintech and smart banking Part III Smart environments 13 Smart cities 14 Construction 4.0 15 Smart agriculture 16 Society 5.0

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Book SynopsisThe metaverse is the future of business applications and models, and this ground-breaking book points and details a complete and clear picture of how the metaverse can impact the various business segments and how the human element will be maintained within the evolutionary change. This book serves as a guide for those planning to implement and expand the metaverse in their business as well as those already using it on limited levels. Simulated intelligence innovation can reveal intricate and significant examples in robust and information-rich situations that posture difficulties for human insight.In addition, similar to other burgeoning advancements, the experience and aptitudes accumulated by vendors and consumers, alongside the steady analysis of interactions and information, empower metaverse calculations to be refined and improved. This book illustrates the current advancements and results and expands the analysis of human-centric metaverse applications to business segmenTable of ContentsChapter 1. Influence of Metaverse on business applications Chapter 2. Evolution and future impact Chapter 3. Marketing Chapter 4. Advertising & Tourism Chapter 5. Retail Chapter 6. Media and Entertainment Chapter 7. Human Resources Chapter 8. Finance Chapter 9. Supply Chain, Logistics, and Manufacturing Chapter 10. Healthcare Chapter 11. Sports Chapter 12. Automotive Chapter 13. Education Chapter 14. Public Sector

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Book SynopsisWith the arrival of the Internet of Things' (IoT), smartphones, real-time payments systems, plus FinTech activity, Financial Inclusion services can now be integrated into a country's National Payment System (NPS), which means there should be no systemic barriers to transitioning the socio-economic pyramid, as actors build their financial status. This, however, is not the case. This book is a comprehensive guide to understanding the transition of financial services from cash-based to digital-based systems, with a focus on Financial Inclusion.It explores the success of Financial Inclusion programs in promoting economic activity and lifting people out of poverty. It does not concentrate on a single deployment or approach, rather, it takes a broader view. The book surveys the technology and infrastructure required to build digital payment systems, as well as the regulatory and governance frameworks that enable their operation, however, the major focus is on the incorporation of t

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Book SynopsisThis is a book about payments, and how they are evolving, from centralised to decentralised and everything in between, and the new opportunities they present.In the world of payments, we are experiencing an inexorable move towards decentralisation, standardisation, and automation. New business models have emerged, existing ones have evolved, and some have disappeared, whilst regulation struggles to keep pace. As the puzzle becomes more complex, each player not only needs to understand where they fit in, but how they can remain relevant in a fast-evolving and extremely competitive industry. This book takes the reader through the fundamentals of the various decentralised payment ecosystems. From blockchain to smart contracts and DeFi, jargon is debunked, and myths are busted. For each concept, a simple framework is used, enabling comparison: mechanics, economics, risks, and the future outlook. It gives the reader a unique classification framework of virtual assets and explains the regulatory landscape. Drawing on real-life examples, the book weaves together the underpinning principles, legislation, and key stakeholders.As a follow up to Understanding Payments, it is a must-have reference book for the evolution of payments. It provides practical applications, offers insights into the key disciplines, and equips anyone in the payments industry with an understanding of the key issues and opportunities.

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Book SynopsisTom Miner is a social media strategist and former Head of Global Social Media at Crocs Shoes. For the last decade he has lead social media efforts for global consumer brands, B2B technology companies, international universities, government agencies and global non-profits. At Crocs, Tom helped spark the brand's transformation to one of the hottest brands today. He now consults and develops strategies for a diverse range of clients around the world, from household name consumer brands like Martha Stewart and Funko, to international B2B technology enterprises such as EGYM. He is based in Denver, Colorado.

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Book SynopsisMILLION DOLLAR INTERNET MARKETER REVEALS THE CONTROVERSIAL, 4-STEP SYSTEM YOU CAN EASILY APPLY TO PROFIT FROM THE BILLIONS BEING SPENT ON E-LEARNING AND CREATE A LIFE OF TOTAL FREEDOM

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Book SynopsisMike Stevens has played key roles in two of the most iconic start up-challenger brands in recent years: Innocent smoothies and Peppersmith plant-based chewing gum and mints. At Innocent, he built and ran their supply chain for six years before becoming a country manager and heading up the brand's launch in Scandinavia. In 2009 he co-founded Peppersmith. He now advises D2C food and drink businesses and is a mentor for Virgin Startup. He is based in Dorset, UK.Trade Review"Very few books are both as inspiring and useful as this. Mike has looked beyond the glossy case histories to the real learning curves of success and failure in DTC and feeds the flame of our entrepreneurial spirit as he does so." * Adam Morgan, author of "Eating the Big Fish" and Founder and Partner, Eatbigfish *"I loved reading the gritty backstory of so many of my favourite founders and brands. Mike really brings it all together concisely and compellingly. Chock full of helpful learnings - a must-read for anyone adventuring and playing in the DTC world." * Jonathan Petrides, Founder and CEO, allplants *"Finally, a book taking on the DTC world. Recommended." * Alessandro Savelli, Founder and MD, Pasta Evangelists *"Packed full of inspirational stories from pioneering brands, this book will prove a treasure trove of insight and learning for everyone who is interested in the DTC space." * Simon Duffy MBE, Founder of Bulldog Skincare and Waken Mouthcare *"An essential read for those who work in DTC or are thinking about setting up on their own. The case studies and interviews with some of the UK's fastest growing DTC scaleups brilliantly capture the common challenges and different approaches to meeting them." * Aron Gelbard, Founder and CEO, Bloom & Wild *"A must-read for anybody working in marketing. DTC is so much more than a sales channel, and this book provides a healthy dose of case study inspiration and best practice tips around where brand meets e-commerce." * Mark Palmer, Former Green & Black's and Pret A Manger Marketing Director, Founder of Cawston Press. *"The book I wish I had when starting Heights (and knew very little about the space). No matter where you are on your journey, there's always more to learn, but Mike has done a great job of distilling everything we need to know in one superb book. A must read if you're serious about DTC." * Dan Murray-Setter, Co-Founder, Heights and Host of UKs Top Business Podcast, Secret Leaders *"Mike has drawn together the hard-earned lessons of the UK's most successful DTC companies, unearthing what it really took to make them fly. This book gives you the insights you just can't get elsewhere." * Jon Wright, Partner, JamJar Investments and Co-founder, innocent drinks *"A fantastic insight into some of the most successful DTC brands out there." * Oliver Bridge, Founder, Cornerstone *"Running a fast-growth business is all about learning. You often learn from your own mistakes, but it's far, far better to learn from others, from those that have gone before you and paved the way. Mike has done an incredible job assembling an all-star cast for us all to learn from and presented their lessons in a truly engaging way. A must-read for all entrepreneurs." * Guy Blaskey, Founder and CEO, Pooch & Mutt *"Companies can and should make the world a better place and win the hearts of people. This book, like its author, is guiding you to dare to be outspoken, different, better and more fact based. Learn how to open to pathways for loyal brand advocates to join you on your mission." * Henk Jan Beltman, Chief Chocolate Officer, Tony's Chocolonely *"DTC is the most important emerging tool for anyone who makes a physical product. However, it is also the most misunderstood. Mike has captured the spirit of the DTC landscape while also highlighting just what this channel can do." * Anthony Fletcher, Former CEO, graze and Founder, I Believe in Science *"Essential reading for anyone who works in or for the direct to consumer world." * Mark Runacus MBE, Co-Founder Wax/On *"I'm so glad this book exists! What a fantastic insight into how businesses are really built. It's never pretty, and it's not simple, but could anything be more fun? Mike has captured the stark reality of what it's really like being at the vanguard of DTC. I wish I'd had this book when I started Snag." * Brie Read, CEO and Founder of the Snag Group *"Mike's book is a goldmine of hard-earnt lessons and priceless insight from some of the most inspiring, disruptive and successful DTC brands of the last few years. It's a must-read for any entrepreneur looking to start or scale their DTC channel." * Jason Gibb, Founder of the Bread and Jam Festival for Food Entrepreneurs *"Mike packs every useful lesson about building and scaling DTC companies into a single, digestible book. Bringing each to life through engaging case studies and interviews with the people who are building Graze, Heights, Bloom & Wild, Ugly Drinks and many others. If you're thinking about launching a consumer product start-up or are involved in them in any way, this is required reading." * Damian Routley, Chief Commercial Officer at Founders Factory and DTC founder *"OMG, get The DTC Playbook ASAP." * Mike Coulter. Creative Director, The Do Lectures. *Table of Contents Chapter - 00: Introduction; Chapter - 01: In the beginning was graze.com - graze; Chapter - 02: From a side hustle to international stardom - Huel; Chapter - 03: Unearthing a huge problem hidden in plain sight - Snag; Chapter - 04: Measuring satisfaction and why it matters - Bloom & Wild; Chapter - 05: Moving with the times and the art of resilience - Cornerstone; Chapter - 06: Why bigger is not always better - Sugru; Chapter - 07: Using DTC toilet paper to build toilets and ensure access to sanitation for every person on the planet by 2050 - Who Gives A Crap; Chapter - 08: Building a community for a higher purpose - TRIBE; Chapter - 09: Launching a DTC brand in the 2020s. The new rules of the game - Lick | Clearing; Chapter - 10: The importance of an emotional connection with your customers - tails.com; Chapter - 11: Using stress and burnout as the inspiration to build a better business - Heights; Chapter - 12: How to use your low margin DTC channel as your omnichannel marketing machine - Ugly Drinks; Chapter - 13: Overcoming the challenges of a frozen supply chain to accelerate an inevitable shift to plant-based diets - allplants; Chapter - 14: How DTC is helping a whole town get its mojo back - Hiut Denim; Chapter - 15: Summing up

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Book SynopsisAshley Faus is Head of Lifecycle Marketing, Portfolio at Atlassian. Based in San Francisco, CA, her work has been featured in TIME, Forbes, Content Marketing Institute and The Journal of Brand Strategy. As a speaker she's shared insights with audiences at conferences including DigiMarCon, Digital Summit, INBOUND and MarketingProfs B2B Forum. She has been awarded as one of the Top 100 Product Marketing Mentors 2024, 50 Top B2B Marketing Influencers, Experts and Speakers to Follow 2022 and 2023 and 50 Marchitects to Follow 2022.

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Book SynopsisAshley Faus is Head of Lifecycle Marketing, Portfolio at Atlassian. Based in San Francisco, CA, her work has been featured in TIME, Forbes, Content Marketing Institute and The Journal of Brand Strategy. As a speaker she's shared insights with audiences at conferences including DigiMarCon, Digital Summit, INBOUND and MarketingProfs B2B Forum. She has been awarded as one of the Top 100 Product Marketing Mentors 2024, 50 Top B2B Marketing Influencers, Experts and Speakers to Follow 2022 and 2023 and 50 Marchitects to Follow 2022.

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