E-commerce: business aspects Books
Cambridge University Press Integrated Digital Marketing in Practice
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Cambridge University Press The Cambridge Handbook of Consumer Privacy
Book SynopsisBusinesses are rushing to collect personal data to fuel surging demand. Data enthusiasts claim personal information that''s obtained from the commercial internet, including mobile platforms, social networks, cloud computing, and connected devices, will unlock path-breaking innovation, including advanced data security. By contrast, regulators and activists contend that corporate data practices too often disempower consumers by creating privacy harms and related problems. As the Internet of Things matures and facial recognition, predictive analytics, big data, and wearable tracking grow in power, scale, and scope, a controversial ecosystem will exacerbate the acrimony over commercial data capture and analysis. The only productive way forward is to get a grip on the key problems right now and change the conversation. That''s exactly what Jules Polonetsky, Omer Tene, and Evan Selinger do. They bring together diverse views from leading academics, business leaders, and policymakers to discusTrade Review'Advances in digital technology, mobile platforms, social networks, and cloud computing are producing massive amounts of data that promise to unlock a generation of innovation, but at what cost to privacy? Jules Polonetsky, Omer Tene, and Evan Selinger bring together a diverse set of important voices from leading academics, business leaders, and policymakers to discuss the opportunities and challenges of this new data economy.' Brad Smith, President and Chief Legal Officer, Microsoft'This is a remarkably useful book, both as a reference tome and as a collection of insights into the future. The wide array of distinguished authors from the public, regulatory, and private sectors, as well as academia in both the US and Europe, cover most of the aspects of current consumer-privacy challenges. It is a milestone in privacy scholarship and a must-read for anyone concerned about the future trends in this area.' Jennifer Stoddart, former Privacy Commissioner of Canada'For a well-rounded and deeply-informed discussion of the pressing consumer privacy issues of our time, read The Cambridge Handbook of Consumer Privacy. This volume is a rare find. It brings together thought leaders from business, government, and different disciplines in academia to explore challenges attending our information society and offer potential solutions. A must read.' Danielle Citron, Morton and Sophia Macht Professor of Law, University of Maryland Francis King Carey School of Law'The Cambridge Handbook of Consumer Privacy is a magnificent collection of essays - each one short, engaging, and thought-provoking. The broad range of topics covers the most important and vital issues in consumer privacy, and these essays will be relevant for years to come. The authors are a superb assembly of the leading scholars and practitioners from diverse fields and perspectives. This book is a true feast of ideas.' Daniel J. Solove, John Marshall Harlan Research Professor of Law, George Washington University Law School, and author of Understanding Privacy'Editors Selinger (Rochester Institute of Technology), Polonetsky (Future of Privacy Forum) and Tene (International Association of Privacy Professionals) have curated a timely and diverse series of 32 essays focused on the exponentially expanding areas of consumer-generated big data, the internet of things, and subsequent privacy concerns … most essays include extensive bibliographies and references linking interested readers to applicable legislation, media coverage, and scholarly literature surrounding the essay topic. Subsequently, this text will be useful in a reference or subject collection.' L. Goode, Choice'Without exception, each contribution to this collection is extremely well written and researched, providing high-quality analysis and commentary of the various issues tackled by the contributors. The fact that it is written by a mixture of authors, from a variety of backgrounds, adds to its rich and comprehensive coverage of this area.' Peter Coe, Computer and Telecommunications Law ReviewTable of ContentsIntroduction: 1. Consumer privacy and the future of society' Jules Polonetsky, Omer Tene and Evan Selinger; Part I. The Pervasiveness and Value of Tracking Technologies: 2. 'Data brokers – should they be reviled or revered? Jennifer Barrett Glasgow; 3. In defense of big data analytics Mark MacCarthy; 4. Education technology and student privacy Elena Zeide; 5. Mobile privacy expectations: how privacy is respected in mobile devices Kristen Martin and Katie Shilton; 6. Face recognition, real-time identification, and beyond Yana Welinder and Aeryn Palmer; 7. The city as platform: enhancing privacy and transparency in smart communities Omer Tene and Kelsey Finch; Part II. Ethical and Legal Reservations about Tracking Technologies: 8.Americans and marketplace privacy: seven Annenberg National Surveys in perspective Joseph Turow; 9. The Federal Trade Commission's inner privacy struggle Chris Jay Hoofnagle; 10. Privacy and human behavior in the information age Alessandro Acquisiti, Laura Branimarte and George Lowenstein; 11. Privacy, vulnerability, and affordances Ryan Calo; 12. Ethical considerations when companies study – and fail to study – their customers Michelle N. Meyer; 13. Algorithmic discrimination vs. privacy law Alvaro Bedoya; 14. Children, privacy, and the new online realities Stephen Balkam; 15. Stakeholders and high stakes: divergent standards for do not track Aleecia M. McDonald; 16. Applying ethics when using data beyond individuals' understanding Martin Abrams and Lynn Goldstein; Part III. International Perspectives: 17. Profiling and the essence of the right to data protection Bilyana Petkova and Franziska Boehm; 18. Privacy, freedom of expression, and the right to be forgotten in Europe Stefan Kulk and Frederik Zuiderveen Borgesius; 19. Understanding the balancing act behind the legitimate interest of the controller ground: a pragmatic approach Paul de Hert and Irene Kamara; Part IV. New Approaches to Improve the Status Quo: 20. The intersection of privacy and consumer protection Julie Brill; 21. A design space for effective privacy notices Florian Schaub, Rebecca Balebako, Adam L. Durity and Lorrie Faith Cranor; 22. Enter the professionals: organizational privacy in the digital age J. Trevor Hughes and Cobun Keegan; 23. Privacy statements: purposes, requirements, best practices Mike Hintze; 24. Privacy versus research in big data Jane R. Bambauer; 25. A marketplace for privacy: incentives for privacy engineering and innovation Courtney Bowman and John Grant; 26. The missing role of economics in FTC privacy policy James Cooper and Joshua Wright; 27. Big data by design: establishing privacy governance by analytics Dale Skivington, Lisa Zolidis and Brian P. O'Connor; 28. The future of self-regulation is co-regulation Ira Rubenstein; 29. Privacy notices: limitations, challenges, and opportunities Mary Culan and Paula Bruening; 30. It takes data to protect data David A. Hoffman and Patricia A. Rimo; 31. Are benefit-cost analysis and privacy protection efforts incompatible? Adam Thierer; 32. Privacy after the agile turn Seda Gurses and Joris van Hoboken.
£127.30
David & Charles From Passion to Profit
Book SynopsisEveryone can be an entrepreneur! You no longer need a fat savings account, rich benefactor or angel investor to start a business by doing what you love. Thanks to the internet, it's never been easier to make money by sharing your passion with the world. But all the options can seem confusing and overwhelming, particularly if you're not a technical whizz or have never had a business before. Should you sell on a website like Etsy or eBay, or have your own online shop? What laws and regulations do you need to know about? How do you make sure people can actually find your shop?This book walks aspiring creative business owners right through the process of deciding what to sell, developing a brand, choosing the right platform and getting an online shop live in six weeks or less without a computer engineering degree or spending hundreds of pounds. It's a step-by-step guide that combines practical information, worksheets and checklists with the gentle encouragement and support so ofteTrade Review"A brilliant, practical guide to starting a creative business" Camilla Westergaard, Folksy "Indispensable advice" Becky Doggett, Handmade NationTable of ContentsIntroduction Week 1: What type of business do I actually want to have? Week 2: Where's my sweet spot, and what do my customers want? Week 3: The What, Where, When and How! Week 4: Getting ready to launch Week 5: Preparing for lift-off Week 6: Ready, Steady, Launch! Index Further resources Index
£13.49
Createspace Independent Publishing Platform How to Make Money Online: A Proven Step-by-Step
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£8.18
Nova Science Publishers Inc Management of E-Commerce & E-Government
Book SynopsisE-Commerce and E-Government has become known as the wave of the future for business all over the world. Whether large, small, or just starting, E-Commerce and E- Government have been the easier and more sufficient way to handle business. This book brings together revised and expanded versions of eighteen papers selected from the 2003 International Conference on Management of e-Commerce and e-Government. This book presents leading edge research in this new and exciting field. The ICMeCG 2003 has initially received a total of 176 submissions from Australia, China, Norway, UK, and USA. Unfortunately, risk of SARS prevented many authors from actually participating in the conference. The Program Committee of ICMeCG selected papers through a careful reviewing process. Although some papers remain devoted to conceptual and general discussion about e-Commerce management, many papers have adopted quantitative or formal analysis methods in their research. Results presented in these papers provide an important contribution, especially as compared with earlier research based on qualitative methods alone. This book presents cutting edge research in this new and exciting field.
£176.24
Linden Publishing Co Inc Bootstrapper's Guide to the Mobile Web: Practical
Book SynopsisCreating a successful mobile-web presence is achievable with the tools found in this guide?without needing to learn a programming language or become a Web designer. Such a presence is now a necessity, rather than a luxury, for all businesses, organizations, and independent professionals to stay competitive. This quick, practical, hands-on introduction to the nuts and bolts of using the mobile web to grow a brand, improve sales, and increase profits is written for lay people and avoids jargon and programming concepts. Time- and money-saving solutions are presented, teaching technical novices how to quickly adapt their existing websites to the mobile ones and how to easily create mobile applications without having to learn to program. Step-by-step instructions stand alongside real-world examples of successful mobile-web transitions, and advice on best practices is provided to help business owners, entrepreneurs, marketing professionals, and creative professionals create the presence they need to help their business flourish.
£22.09
Linden Publishing Co Inc Manipurated: How Business Owners Can Fight
Book SynopsisA manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. The book uniquely combines an exposé of the shifty inner workings of this industry with a step-by-step playbook to empower the 30 million American business owners desperately trying to fight back. In todays hyperconnected world, business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli, salon, café, or boutique store can be make-or-break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. The book gives business owners an insiders view of how the multibillion-dollar ratings and reviews machine systematically stacks the cards against them -- and more important, empowers business owners to fight back with a six-step playbook to defend, control, and enhance their businesss online reputation. Both a warning and a call to action, this is a must-read for all small business owners who depend on online reviews.
£14.39
Transcendent Publishing Digital Millionaire Secrets: How I Built an 8-Figure Business Selling My Knowledge Online
£15.24
Quill Driver Books, U.S. Author's Guide to Building an Online Platform:
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£14.39
Quill Driver Books, U.S. New Influencers: A Marketer's Guide to the New
Book SynopsisExploring how and why online forums such as Facebook, Twitter, and blogs have gained such popularity -- and credibility -- with consumers, this practical guide offers proven strategies for organisations to leverage these new internet-based social media outlets. The differences between traditional and new media are explored, as are simple ways business owners and marketers can use these new resources to communicate with their customers. Practical tips on gaining the attention of and interacting with influential bloggers, the pros and cons of creating a company blog, guerrilla marketing on the internet, and restructuring marketing expectations are also discussed.
£16.19
Excel Books IT Enabled Practices and Emerging Management
Book SynopsisThis book covers various topics such as Internet technology, retail innovations, governance, data mining, and communication technologies with a focus on e-banking, cybercrime, retail operations, rural development, and security issues.
£20.24
Jaico Publishing House New Directions in Ecommmerce
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£37.49
Bookwell Publications Information Economy Report 2005: E-commerce and
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£999.99
Vitasta Publishing Pvt.Ltd New Media: Techniques and Trends
Book SynopsisThe text explores the benefits of new media in marketing, focusing on initiatives like blogs, social networking, and online radio. It introduces the book 'New Media: Techniques and Trends' which describes 25 forms of new media and their impact on companies, aiming to show how new media can benefit brands across industries.
£999.99
SAGE Publications India Pvt Ltd E-Commerce in India: Economic and Legal
Book SynopsisE -commerce is growing at an exponential rate in India. Despite this, it is still at an evolving stage as economic and regulatory frameworks pertaining to various segments of e-commerce are being put into place by the government. This book presents a comprehensive analysis of the economic and regulatory aspects of the e-commerce sector by assessing the trends and characteristics, and addressing the issues and challenges associated with it. It dwells into key issues including FDI regulations, taxation, valuation of e-commerce companies, market structure, competition, payment mechanism, blockchain and cryptocurrencies, and logistics. The issues and challenges addressed in this book frequently appear as discussion points in policy debates, research forums and popular media. However, information on these is scant and often scattered. This book bridges gaps in the available literature on e-commerceTrade Review‘A timely book on regulatory and economic issues being faced by e-commerce in India, with lessons for other countries as well.’ -- Harsha Vardhana Singh * Former Deputy Director General, World Trade Organization *‘Easy to understand and much needed book on contemporary e-commerce issues with important policy insights.’ -- Rajeev Kher * Former Commerce Secretary, Government of India and Distinguished Fellow at Research and Information System for Developing Countries (RIS), New Delhi *Table of ContentsForeword by Manoj Pant Acknowledgements Introduction - Pralok Gupta E-Commerce in India: Regulatory Framework and Emerging Issues - Pralok Gupta and Vaishali Gupta E-Commerce Growth in India: An Economic Boon, Yet to Be Realized - Himani Aggarwal and Samridhi Jain The E-Platform Economy: A Study of Market Structure and Implications - Zaki Hussain and Parkhi Vats Foreign Investment in Indian E-Commerce Sector and Its Drivers - Rahul Nath Choudhury and Pravin Jadhav Valuation of E-Commerce Companies and Their Funding Patterns - Akanksha Garg E-Commerce Taxation: An Unsettled Agenda - Pralok Gupta, Shreyansh Singh and Sunayana Sasmal E-Commerce Logistics: Operational Challenges and Strategic Issues - Pritam Banerjee Changing Payment Landscape in India - Sayal Gupta and Sourav Das Legal Issues in E-Commerce: Role and Liability of an Intermediary - Komal Kapoor Regulating Network Effect and Market Power - Khushbu Kumari E-Commerce and Blockchain Intertwined: Concept and the Law - Purva Mishra and Astha Dubey Conclusion - Pralok Gupta Index
£42.50
BPB Publications Digital Marketing: The Science and Magic of
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£20.89
Pan Macmillan India India Automated: How the Fourth Industrial Revolution is Transforming India
£19.50
Nova Science Publishers, Inc. Deepfake Technology Dilemmas Mastering Managerial Navigation
£113.59
Blurb, Inc. Attribution Modelling in Google Ads and Facebook
£999.99
Springer Project ESociety Building Bricks
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£85.49
Springer Decision Support for Global Enterprises
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£85.49
Taylor & Francis Ltd eEconomy
Book SynopsisAs dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities. Using a business and socio-economic framework, this book investigates a range of challenges for restructuring the e-economy. This framework includes operations management, human resource management, e-learning, e-retailing, e-marketing, e-government, enterprise culture and digital divide. Divided into four themes (the changing business environment, knowledge management, learning in the public domain and e-business practices within and between organizations), each chapter considers the international context and critically explores a key aspect of the e-economy. Rigorous yet still retaining the accessible format whiTrade Review'In demystifying and making sense, as the chapters in this book do, of what we mean by the so-called ‘new’ and ‘e-economy’, it is the underlying continuities that emerge as more enlightening than the breathless assertions of change...'From the Foreword by Simon Caulkin, Management Correspondent of The ObserverTable of Contents1. Death of the 'New'? Re-Materialising the Economy 2. Entrepreneurial Chaos, Entrepreneurial Order and the Dotcom Bubble 3. Social Shaping of Government: What Can be Learned from the Adoption of Mobile-Mediated Communications? 4. e-Leadership: Challenges of New Governance Models 5. e-Management and Workforce Diversity 6. ICT and Institutional Change at the British Library 7. Coerced Evolution:A Study of the Integration of e-Mediated Learning into a Traditional University 8. e-Government: From Utopian Rhetoric to Practical Realism 9. e-Retail: Paradoxes for Suppliers and Consumers and 10. e-Business Processes: Information and Operations for Competitive Advantage 11. Building Trust in Stakeholder Relationships: Are Call Centres Sweat Shops or Massage Parlours?
£39.33
Basic Books The Cluetrain Manifesto
Book SynopsisTen years after Cluetrain''s original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book''s message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.Trade ReviewFast Company "You might not agree with everything these Web provocateurs say...but you will ignore their ideas at your own peril." Wall Street Journal "The pretentious, strident and absolutely brilliant creation of four marketing gurus who have renounced marketing-as-usual." Multichannel Merchant "A book written early enough to not even contain the word 'blog,' but more relevant now than ever." The Gazette (Montreal) "The reason [this book] is still so attractive for businesspeople is that the four authors are, primarily, tech guys...so their thoughts are pure, focused and very different from business-oriented authors." Library Journal "A weighty work that gets at the heart of the matter: the powerful impact the Internet has had and will continue to have." The Star (South Africa) "Almost 10 years ago [this] seminal book...set out to examine the challenges to business that the internet posed...Well into the first decade of the brave new 21st century, it is clear that the changes these prophets spoke of are irreversible."
£22.64
John Wiley & Sons Inc Trust Complexity and Control
Book SynopsisAn increasing reliance on the Internet and mobile communication has deprived us of our usual means of assessing another party's trustworthiness. This is increasingly forcing us to rely on control. Yet the notion of trust and trustworthiness is essential to the continued development of a technology-enabled society. Trust, Complexity and Control offers readers a single, consistent explanation of how the sociological concept of trust' can be applied to a broad spectrum of technology-related areas; convergent communication, automated agents, digital security, semantic web, artificial intelligence, e-commerce, e-government, privacy etc. It presents a model of confidence in which trust and control are driven and limited by complexity in one explanatory framework and demonstrates how that framework can be applied to different research and application areas. Starting with the individual's assessment of trust, the book shows the reader how application of the framework can clarify misTable of ContentsForeword. Introduction. Part I. Confidence: trust and control. 1. Setting the scene. 2. The model of confidence. 3. Measuring confidence. 4. Comparative analysis of the model of confidence. 5. The dynamics of confidence. 6. The dark side. Part II. Confidence and technology. 7. Impact of digital technology. 8. Digital security. 9. Confidence and networks. 10. Attacks on confidence. 11. Trust Enhancing Technologies. Part III. Confidence in a convergent world. 12. Convergence and confidence. 13. Confidence creation in e-business. 14. Privacy and authentication. 15. Trust management. 16. Economy of confidence. Index.
£88.16
RJWEIR Ltd The Complete Guide to New Zealand Small Business
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iUniverse Internet Marketing Tips for Busy Executives Simple Ways to Improve Your Internet Presence
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iUniverse When the Caffeine Wears Off DeHyping the New Economy
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iUniverse ECommerce A Knowledge Base
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iUniverse American CEOs Can do better we have the technology The American high low intellectual property is at risk for terrorism from abroad
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iUniverse Dirty Little Secret What No One Ever Tells You About Internet Adult Entertainment Industry
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iUniverse The Web Services and Service Oriented Architecture Revolution Using Web Services to Deliver Business Value
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iUniverse StayAtHome Moms Guide to Successful eBaysupsup Selling
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iUniverse WINNING WEB SITES HOW TO IDENTIFY YOUR IDEAL CLIENTS AND SELL MORE TO THEM
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iUniverse Mastering Search Advertising How the Top 3 of Search Advertisers Dominate Google Adwords
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iUniverse American CEOs Can do better we have the technology The American high low intellectual property is at risk for terrorism from abroad
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iUniverse The Web Services and Service Oriented Architecture Revolution Using Web Services to Deliver Business Value
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Crm911 Digital AI Visibility Playbook
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Ireckon Pty Ltd The Complete Website Planning Guide
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Ireckon Pty Ltd The Complete Website Planning Guide
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Brock Way Dropshipping And Ecommerce
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Dean Publishing Now What
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Punctum Books The Critique of Digital Capitalism An Analysis of the Political Economy of Digital Culture and Technology
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Ebury Publishing Crypto Confidential
Book SynopsisNathaniel "Nat" Eliason is a writer and a crypto insider with a wildly popular newsletter and podcast. He lives in Austin, Texas with his wife and children.
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Tracytrends Publishing Youtube Seo Ranking Checklists Targeted Traffic Using Online Video Marketing
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Murine Publications LLC MY SECRETS OF DAY TRADING IN STOCKS
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Murine Publications LLC Truth of the Stock Tape
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