Description

Book Synopsis
With over 25 detailed case studies of innovative and successful enterprises, this book offers a robust and practical guide to leaders tasked with understanding and delivering success in the new retail landscape.

Table of Contents
Introduction Part 1. Navigating the New Retail Landscape 1: The New Landscape for Customer Engagement 2: The Transformational Role of Technology 3: The Changing Physical Landscape of Retailing 4: The Emergence of New Business Models 5: The Changing Retail Cost Model 6: Bringing Order to the New World Order Part 2. Guidance for Business Leaders 7: Delivering Customer Centric Experiences 8: Reimagining the Retail Store 9: The New Needs of the Retail Enterprise 10: The New Needs of Retail Enterprise Leaders Conclusions: Challenges and Opportunities Afterword: COVID-19 and Retail

Navigating the New Retail Landscape A Guide for

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    A Paperback / softback by Alan Treadgold, Jonathan Reynolds

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      Publisher: Oxford University Press
      Publication Date: 26/11/2020
      ISBN13: 9780198868767, 978-0198868767
      ISBN10: 0198868766

      Description

      Book Synopsis
      With over 25 detailed case studies of innovative and successful enterprises, this book offers a robust and practical guide to leaders tasked with understanding and delivering success in the new retail landscape.

      Table of Contents
      Introduction Part 1. Navigating the New Retail Landscape 1: The New Landscape for Customer Engagement 2: The Transformational Role of Technology 3: The Changing Physical Landscape of Retailing 4: The Emergence of New Business Models 5: The Changing Retail Cost Model 6: Bringing Order to the New World Order Part 2. Guidance for Business Leaders 7: Delivering Customer Centric Experiences 8: Reimagining the Retail Store 9: The New Needs of the Retail Enterprise 10: The New Needs of Retail Enterprise Leaders Conclusions: Challenges and Opportunities Afterword: COVID-19 and Retail

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