Description
Book SynopsisA Practical Guide to Ethics in Public Relations is brimming with case studies, practitioner advice, practical ethical dilemmas and popular culture references to help students better understand and engage with the inevitable ethical dilemmas that arise in marketing communication.
Trade ReviewThis is a rich text designed to help students understand the dynamics of what happens in the industry. It gives the reader a true ability to conceptualize ethical issues from the deep past up to today. The book presents useful diagrams, social media screenshots, and current examples that make the subject new for students. The interviews, case studies, and exercises are all helpful for both students and teachers. -- Tia C. M. Tyree, Howard University
In A Practical Guide to Ethics in Public Relations, Regina Luttrell and Jamie Ward deliver to their audience a vibrant and measured treatment of the hallmarks of ethical practice. The almost real-time nature of the cases in this text illuminate for students the foundational theories that distinguish the discipline. The contribution here serves those learning the discipline and better yet, those landing their first jobs in the profession. -- Cailin Brown, The College of Saint Rose
This book offers readers a tangible guide to ethics within the field of public relations, providing the reader with real world examples of ethical dilemmas. You will be asked to work through a problem of messaging and decide for yourself how to get that message across while remaining true to your beliefs and values. Regina Luttrell and Jamie Ward guide readers toward a more in-depth understanding of the industry standards. Their expertise in communications shines through as you as you begin to explore your power and responsibility to educate and advise your clients. -- Jenn O'Conner, Director of Policy, Prevent Child Abuse New York
Table of ContentsForeword by Teresa N. Dougherty, APR Preface Part I – Ethics in Public Relations Chapter 1 – Why Ethics Matter Chapter 2 – Ethics in Public Relations Part II – Public Relations Society of America’s Code of Ethics Chapter 3 – Advocacy Chapter 4 – Honesty Chapter 5 – Expertise Chapter 6 – Independence Chapter 7 – Loyalty Chapter 8 – Fairness Chapter 9 – Ethics Matter, Choose Action Part III – Award Winning Case Studies from the Arthur W. Page Society Case Study Competition Case Study 1 – Walking the “Encryption Tightrope”: Getting to the Core of Apple’s Privacy and Security Battle with the FBI Case Study 2 – Fatal Derailment: Is Amtrak’s Reputation Riding on its Response to the Wreck of Train 188? Case Study 3 – An Analysis of Starbucks’ Race Together Initiative Case Study 4 – The Virtue of Patients: Veterans’ Fatal Wait Case Study 5 – #SocialStrong: The Effect of Social Media on the Boston Marathon Bombing
