E-commerce: business aspects Books

Book Synopsis

Read more less

Book Synopsis

Read more less

Book SynopsisA comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing, considering a broad range of organization types, sizes and markets, with a wide range of learning features and instructor resources.Table of ContentsContents; 1. Origins: definition, drivers, and impact; 2. Insights: big data and analytics; 3. The big picture: strategy, innovation and value; 4. The digital customer: attitudes and behaviours; 5. Digital relationships and the customer experience; 6. Digital marketing networks and partnerships; 7. Promotion in a complex online environment; 8. Digitally-enabled creativity and innovation; 9. Emerging challenges and opportunities; 10. Working in digital marketing.

Read more less

Book SynopsisUsing image and film advertisements, interviews, social media and public and private archives, Luxury Fashion and Media Communication offers an interdisciplinary approach to analyzing the value of the luxury object. Regular reports on consumption in media and frequent advertising on social media have allowed people all over the world to share in the issues and development of luxury; but how is it communicated, and how has it affected the consumer?An international range of scholars explore the material and immaterial value and meaning of luxury, how it is materialized and how it is communicated between the luxury industry and the consumer. Investigating French, Italian and Spanish luxury brands and their communication strategies on the global market, and including two chapters focusing specifically on the Chinese and American markets, they examine the ambiguity of the luxury commodity. This volume shows particularly the conflicting narratives between the idea of exclusivity and hTrade Review[A] sparkling collection ... Luxury Fashion and Media Communication provides new viewpoints on material and immaterial themes, establishing itself as an indispensable text in this rapidly emerging field. * John Armitage, University of Southampton, UK *Capturing the conflicting narratives around luxury, the editors have effectively brought together scholars, offering various perspectives on media communication as a source for expressing that luxury is something beyond the ordinary. * Ruth Marciniak, GCU London, UK *An important addition to academic studies of fashion and luxury as forms of communication. * Nick Rees-Roberts, Université Sorbonne Nouvelle, France *Table of ContentsList of Illustrations List of Contributors Introduction Paula von Wachenfeldt & Magdalena Petersson McIntyre 1. Contemporary Luxury and the Communication of Jewellery Patrizia Calefato 2. Sensing Luxury: The Meaning and Embodiment of Objects in Film Commercials Paula von Wachenfeldt 3. Selling luxury: Guided Sensory Communication in the Perfume Store Magdalena Petersson McIntyre 4. Chanel’s Ascent to the Pinnacle of Luxury: A Triadic Model of Evolution for Luxury Brands Thomaï Serdari 5. Sketching agencies, intellectual property rights, and the mediations of luxury Véronique Pouillard 6. Strategical capabilities of luxury fashion: The case of Loewe Isabel Garcia Hiljding & Lourdes Susaeta 7. From Tween to Teenagers: The meaning and consumption of luxury amongst children Yasmin Sekhon Dhillon 8. Motivations, expression, and media: Symbolic consumption of luxury brands in China Emma Björner and Xinxin Liu 9. Luxury Fashion Brands and ethicality: The importance of expressing one’s true self Gwarlann De Kerviler Index

Read more less

Book SynopsisAn insightful review of the collapse of the traditional retail sector in the West, and a roadmap for its potential recovery.Almost weekly, the news is full of stories about disappearing retail chains. From House of Fraser and BHS to Toys'R'Us and Sears, recognised names are vanishing overnight as such large organizations disappear, so the malls, shopping centres, high streets and main streets become emptier and less appealing to visit. No name is safe: in September 2019, Marks & Spencer lost its place in the FTSE100 Index - a sign of just how far its fortunes have fallen.But the retail sector remains hugely important in terms of job numbers: in the US, it employs around 30 million people (directly and indirectly); in the UK, around 10 million. As such, anything that jeopardises the retail sector will have a deep and lasting impact on millions of lives, as well as on public policy. While many blame the Amazon effect', this is an oversimplification. Deeper forces are atTrade ReviewRetail Therapy bristles with alarming numbers. Before I finished the book I was recommending it to others, particularly because of his powerful analysis of the crisis. It is worth listening to the fixes – some of them controversial – he believes will cure the industry’s ills. -- Anne Ashworth * The Times *Table of ContentsIntroduction – an overview of the crisis Part 1: Retail A!pocalypse Now! 1.A tale of two bankruptcies 2.The great stores meltdown 3.No longer a nation of shopkeepers 4.Dark Satanic Malls 5.My kingdom for a horse – the knock-on impact on branded suppliers 6.The next big short? 7.Killing more jobs than China 8.A global problem 9.The impact of public policy Part 2: The Causes of the Crisis in Retailing 10.The classical retailing model 11.The rise of e-commerce 12.The broader impact of the technological revolution 13.The generational revolution 14.The death of brands 15.Passing peak consumption 16.Conquering the final mile 17.The dawn of a virtual world 18.This is your fridge talking 19.Algorithm’n’blues 20.Veni, Vidi, 3D 21.See you later, incubator 22.Direct is best 23.Retail derailed 24.Bankers away! 25.Can the last one out switch off the lights? Part 3: How to Save Retail 26.The importance of simplicity 27.Go with the flow 28.Cannibalise, cannibalise, cannibalise! 29.Lean and mean 30.Brand theatre 31.The third space 32.Re-tech 33.Becoming the conversation 34.The price is right 35.Inclusive is the new exclusive 36.Virtuous reality 37.The hacker way 38.Reinventing shared shopping spaces 39.Advice to governments 40.Summary – the new rules for survival

Read more less

Book SynopsisUnderstand mobile marketing fast, without cutting cornersAn understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The ''in a week'' structure explains the essentials of mobile marketing over just 7 days:Sunday: Why the future is mobileMonday: Basic mobile traffic getting tacticsTuesday: Social mobile marketingWednesday: Mobile pay per click (PPC) marketingThursday: Mobile apps for SMEsFriday: SMS marketingSaturday: Building the ultimate mobile marketing systemAt the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective lea

Read more less

Book SynopsisIn today''s working environment, which is changing faster than ever, e-commerce is more than a buzzword. It is a vital skill to help you survive and get ahead in your career. Digital marketing consultant Nick Smith has been there and done it, and in this short, accessible book he shares a lifetime of hard-earned wisdom and practical advice.Sunday: Getting ready to start your storeMonday: Basic e-commerce setupTuesday: Social marketing for e-commerceWednesday: Pay-per-click (PPC) marketing for e-commerceThursday: Search engine optimization (SEO) for e-commerceFriday: Customer service for e-commerceSaturday: Bringing it all together into the ultimate e-commerce marketing system

Read more less

Book Synopsis Social Media Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you need to know in just seven short chapters. From making the right first impression and having a unified message and strategy, to knowing where your audience is, engaging them and managing your reputation, you''ll discover how to build a relationship with your customers on sites like Facebook, YouTube, Flickr and Pinterest, without selling to them. This book shows you how to get started with social media giving you the ability and best practice to interact confidently with your fans and subscribers. Whether you choose to read it in a week or in a single sitting, Social Media In A Week is your fastest route to success:- Monday: Gain insight with cases studies of companies that have achieved positive results from social media- Tuesday: Get started with key strategies and tactics and learn how to find and engage with your audienceTable of Contents : Sunday: What is social media marketing? : Monday: Successful case studies : Tuesday: Getting started with social media marketing : Wednesday: Blogging, Facebook, Twitter and LinkedIn : Thursday: YouTube, Google, Pinterest, StumbleUpon, and ones to watch : Friday: Becoming a personal authority in the marketplace : Saturday: Managing, metrics and scaling up

Read more less

Book SynopsisVoice is the next technology - remarkably similar in potential impact to the internet and mobile computing - poised to change the way the world works. Tobias Dengel is in the vanguard of this breakthrough, understanding the deep, wide-ranging implications voice will have for every industry. In The Sound of the Future, he connects the dots about this emerging paradigm to vividly illustrate how business leaders can stay ahead of the game, rather than scrambling to catch up, as voice technology gradually reveals its power, creating a host of new winners and losers. Using fascinating, colorful stories, Dengel explains how the "voice-first" experience is becoming part of the global technology mainstream, exploring the ways voice will do a better job of serving basic human needs such as safety, speed, accuracy, convenience, and fun, as well as making it possible for hundreds of millions of people around the planet to participate more fully and productively in today's high-tech world by making interactions with technology virtually effortless. A pervasive technology like the internet and mobile, voice, with applications in marketing, sales, service, manufacturing, and logistics, will change the way we work at every level and every function, driving down costs, boosting productivity, and enabling the creation of entirely new business models.This is not simply about Siri and Alexa. They are the tantalizing but incomplete precursors of the ultimate interface that will make technology easier, faster, more accurate, and more human.

Read more less

Book Synopsis

Read more less

Book SynopsisDo you want to make money selling online? If so, there's never been a better time. Today, you can profit not only from eBay, but also by plugging into Amazon and other exciting marketplace opportunities. And, whether you're just looking at a clear-out, need a second income, or want to establish an e-commerce enterprise, this book is your indispensable guide. In this brand new third edition of his bestselling Make Money on eBay UK, Dan Wilson has distilled nearly 15 years experience with eBay, small businesses and internet selling. Whether you are a fledgling seller, full-time trader or e-entrepreneur, Make Serious Money on eBay UK, Amazon and Beyond is the guide to keep by your side.Trade ReviewFancy becoming a millionaire without leaving home? ... It is possible to make extra cash by selling almost anything and, with a worldwide market and low overheads, a third of all new businesses are now set up on the net. If you want to get in on the action... Make Serious Money on eBay UK by Dan Wilson tells you how. * The Sun *To sell successfully on eBay, you have to create a picture of yourself as a seller that will make buyers trust you and place big bids. In Make Serious Money on eBay UK expert Dan Wilson explains how to stand out from the crowd. * The Daily Telegraph *Written with wit, insight and a wealth of experience. * Manager *Some of the tricks of trading on eBay... revealed for the first time by an insider. His advice is timely. * Sunday Mirror *Get in on the craze that's sweeping the technological world with this guide. Learn how to dig up the best bargains and how to market your own treasures, all while keeping your personal details secure. * Good Book Guide *I would like to heartily recommend Make Serious Money on eBay UK by Dan Wilson. This new updated edition not only has a comprehensive guide to selling on eBay as a business but also covers other vital areas such as Amazon Marketplace, Google and setting up your own website. -- Trevor Ginn, Blogger, eCommerce consultant and entrepreneurDan, formerly Community Manager of eBay, has a wealth of knowledge and experience... As well as looking at eBay, the book widens the subject of online selling and it also looks at Amazon.co.uk's marketplace and other ways to sell your wares online... Internet guru Dan Wilson is an expert on eBay UK and was part of the founding team which started the site ten years ago. * The Argus *

Read more less

Book SynopsisDespite current economic uncertainties, many companies are still recruiting, but in doing so they are seeking the best they can find. In the digital age, finding the right kind of talent through the World Wide Web, and social networks in particular, is becoming increasingly important. For example, in the US, 80% of recruitment today has some form of Web 2.0 involvement. This book examines what the key success factors are behind hiring through social networks and other Web networks. Moreover, how can companies present themselves and attract the best candidates through the Web? Finally, for those people seeking a job, this book provides valuable insight into how companies recruit through the Web.

Read more less