Description
Book SynopsisUnderstand mobile marketing fast, without cutting corners
An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in straightforward language, all the mobile marketing expertise you need to run successful mobile campaigns. The ''in a week'' structure explains the essentials of mobile marketing over just 7 days:
Sunday: Why the future is mobile
Monday: Basic mobile traffic getting tactics
Tuesday: Social mobile marketing
Wednesday: Mobile pay per click (PPC) marketing
Thursday: Mobile apps for SMEs
Friday: SMS marketing
Saturday: Building the ultimate mobile marketing system
At the end there are questions to ensure you have taken it all in and cartoons, diagrams and visual aids throughout help make Mobile Marketing In A Week an enjoyable and effective lea
