Business innovation Books

Book SynopsisThis is a galvanizing guide to disruption; make your life and community better with a life-changing new outlook on how change happens through energy.

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Book Synopsis'As Chris Goodall explains, removing fossil fuels from our energy system is technologically feasible ... and we should take heart that these steps to fight climate change will also lead to large and immediate gains in our day-to-day health' Tim HarfordA carbon neutral future is possible - we have the technology to transform the global economy and guard against the worst effects of climate change. So how do we get to net zero?In Possible, entrepreneur and climate tech consultant Chris Goodall tackles sixteen challenges that we must overcome in making a just transition to carbon neutrality. He explores the technologies that will solve these challenges - from changing how steel, cement and fuel are made, to locking carbon in healthy soils, and from green hydrogen storage to building climate-resilient homes. With case studies and success stories from entrepreneurs across the globe, Goodall illustrates the incredible potential of a Net Zero future, as well as the determination we will need

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Book SynopsisBlockchain technology has the potential to disrupt and transform the social media business space, but the existing literature uses complex technical jargon that prevents practitioners from taking advantage of its full potential. Nitin Upadhyay overcomes this barrier and offers a uniquely accessible discussion of how blockchain can revolutionise social media business models. His book offers an up-to-date analysis of the real benefits, usage and operationalisation aspects of blockchain and provides a systematic framework for social media business transformation through blockchain technology, all while using a simple, practical terminology. Readers learn about the utility of the blockchain ecosystem, about the innovation value proposition available to social media platforms through blockchain and about how to develop, assess and evaluate change in social media business models. Ultimately, they learn how to utilise blockchain innovation to develop a decentralised, autonomous and distributed ecosystem within the social-media space. Transforming Social Media Business Models Through Blockchain is essential reading for stakeholders associated with social media, blockchain and management, including practitioners, leaders, and scholars working with industry partners.Table of ContentsChapter 1. Social Media Business Model Chapter 2. Blockchain Chapter 3. Challenges and Opportunities Chapter 4. Blockchain Value Proposition Chapter 5. Blockchain-Based Social Media Enterprise

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Book SynopsisSupporting and Sustaining Well-Being in the Workplace: Insights from a Developing Economy explores how our understanding of the human experience at work can be enhanced and how this has broader implications for employee well-being. Each chapter covers unique perspectives on issues effecting personal well-being, including depression, working conditions that affect home life, mindfulness, and character building at the workplace. Steps and measures that can be used by management to adopt and develop well-being practices and actively cultivating a culture that nurtures employees are explored, as the book reflects a dual agenda for healthy working environments through jobs that are designed to promote wellbeing and positive crossover to employee’s non-work lives. Written for academics and practitioners alike, this study presents a unique perspective on this complex and developing area of workplace practice and policy. It draws on examples from an emerging economy using the conservation of resources theory as the foundation to evaluate how the use of pertinent resources creates opportunities for staff to grow and develop as individuals.Table of ContentsChapter 1: Depression - A Silent Killer Chapter 2: Feeling stressed at work, behaving badly at home Chapter 3: Relax: Just be mindful! Chapter 4: Shape the Hero in You and Others Chapter 5: My workplace: My Second Home Conclusion: Wellbeing in the Workplace: Sustaining our efforts

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Book SynopsisChina is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

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Book SynopsisThe quintessential handbook on 'how to' co-design. In recent years, co-design has become something of a buzzword. While the term has gained in popularity, its true meaning and practical implementations are not widely understood. Existing resources, such as co-design toolkits, are freely available online but tend to be highly specialised and template-driven, limiting their usefulness for diverse contexts. The team behind "The Art of Co-Design" conducted a thorough review of existing co-design toolkits and created a comprehensive resource that provides a holistic understanding of co-design, its methods, and applications. This book examines the core steps in developing and delivering projects, from creatively designing the co-design itself to understanding how it can work best for different stakeholder groups to analysing results correctly and producing effective prototypes. Consider this book the ultimate guide on 'how to' co-design. - Gain the confidence to effectively engage in co-design. - Learn how to customize and apply co-design to any context. - Allow for more authentic and tailored approaches.

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Book SynopsisSHORTLISTED: Business Book Awards 2022 - Change & Sustainability The ability to renew competitive advantage with flexibility is essential for any business in today's turbulent world. How do you go beyond trendy buzzwords and master the principles of business agility? Resetting Management helps leaders understand why business agility matters. Agility releases a new level of energy, innovation and entrepreneurship, enabling organizations to respond to disruption while still delivering business strategies with rigour and efficiency. Using diagnostic tools and practical models, the book describes how to master the essential components and principles of agility and respond to uncertain and fast-changing environments. Featuring case studies from some of the world's leading companies and illustrating how they have successfully and less successfully transformed for greater agility - including Lego, General Electric, LMVH and ING - Stéphane J.G. Girod and Martin Králik provide leaders with the skills to master the transformation journey that is right for their business.Trade Review"Girod and Králik have cracked the code on how to prosper in an increasingly unpredictable future. The true Management 4.0 playbook for competitive advantage in the Fourth Industrial Revolution. Learn how to achieve the needed strategic adaptability - via extreme customer centricity, innovative agility and flexibility, constant balancing of trade-offs and much more." * Mikael Ronnblad, Group Executive Board Member, Fortum Corporation (Europe), and Board Member, Valo Ventures (USA) *"Resetting Management is a compelling treaty on modern leadership, where leaders have to distribute power across and beyond their organizations, and where a real competitive advantage lies in learning to learn, by exercising a combination of strategic and organizational agility together with intellectual humility. In a world of platitudes, this is a book that actually makes a difference by resetting the way we look at the world." * Alexis Nasard, Former CEO, Kantar *"In Resetting Management, Stéphane Girod and Martin Králik methodically review how one needs to lead in modern society. Behind polite and constructive build-up and analysis, the recipe is unrolling. But make no mistake, the title sets the tone, and it's brutal: 'Reset the way you and I lead, or... get out of the way.'" * Antoine Ernst, Chief Transformation Officer, Japan Tobacco International *"The beauty of Resetting Management is that it doesn't profess that there is only one way to obtain business agility. The book is filled with inspirational examples of companies following different paths towards agility as well as practical models that help us analyse our own company to select the best path forward." * Cecilie Heuch, Chief People and Sustainability Officer, Telenor Group *"Resetting Management clarifies the different facets of agility and presents very practical tools and frameworks that will help businesses shed their rigid corporate planning, seize the opportunities of the digital era and continuously renew their competitive advantage." * John J Zhang, former Director, Strategy and Corporate Development, Midea Group *"Agility is one of the hottest concepts in the world of business today, but what does it really mean? This book provides the answer - it's the most comprehensive guide to business agility available, full of deep insights into the challenges and tensions involved, and with practical takeaways for leaders and managers everywhere." * Julian Birkinshaw, Professor of Strategy and Entrepreneurship, London Business School *"In reading Resetting Management, I found the words, concepts and real-life case studies addressing the exact sort of issues that I, as a CEO, am dealing with these days. It's an excellent book combining academic rigor with accessible and applicable examples that help provide a roadmap for anyone leading a company through today's ever-changing, technology-driven business and social environment." * Mike Federle, CEO, Forbes *"We live in a world of accelerating change, where the future is less and less an extrapolation of the past. To thrive in this environment, we need organizations with an 'evolutionary advantage' - a capacity to change as fast as change itself. Resetting Management is a must-read for anyone who's serious about making resilience and agility a core competence." * Michele Zanini, Managing Director, Management Lab, and co-author of Humanocracy *"Thought-provoking, incisive and holistic, Resetting Management is the most comprehensive book I have read on business transformations. The value of this book lies in the integration of strategic, organizational and leadership agility, which are usually treated in a siloed way. I have found it particularly relevant for my work in strategy, M&A and post-merger integration." * Moncef Tanfour, Group Vice President Strategic Development and Integration, Grundfos *"Resetting Management unpacks thoroughly the 'Why' and the 'What' of how organizations can leverage agility to thrive in the realities of the new world. Rather than a one-shoe-fits-all approach, the authors provide practical insights with lots of corporate examples which allows anyone to calibrate and personalize the transformation of their business." * Parag M Parekh, VP Global Digital Sales, Adidas *"Resetting Management is really about playing to win! It is insightful and even disturbing to realize how conservative we can still be in our management approaches. It's time for a reset. This book gives the keys to reshape our future thanks to the entrepreneurial energy that strategic, organizational and leadership agility create." * Patrick Rasquinet, CEO, La Prairie *Table of Contents Section - ONE: A Call to Action (Why); Chapter - 01: Why Agility?; Chapter - 02: The What of Business Agility - Reshaping How Organizations Make Choices; Section - TWO: A New Agility Landscape (What); Chapter - 03: Strategic Agility; Chapter - 04: Ramping Up Organizational Agility Without a Profound Overhaul of the Hierarchy; Chapter - 05: Intermediate Stage of Organizational Agility - Pockets of Agility, Powered by Agile Methods; Chapter - 06: Organizational Agility: The Pioneers of New Organizational Forms; Chapter - 07: Leadership Agility; Section - THREE: How to Transform for Agility Successfully; Chapter - 08: Managing the Trade-offs of Strategic Agility; Chapter - 09: Navigating the Challenges of Implementing Agile Methods; Chapter - 10: Managing the Trade-offs of Radically New Organizational Forms; Chapter - 11: Final words;

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Book SynopsisJavier Marcos has designed and delivered programmes globally for clients such as Barclays, Cap Gemini, GKN Aerospace, Rolls-Royce and Unilever. Mark Davies acts as Visiting Fellow for Cranfield School of Management and facilitates the Cranfield KAM Best Practice Research Club.Rodrigo Guesalaga is Senior Lecturer at Cranfield School of Management, Associate Professor at Pontificia Universidad Católica de Chile, and Visiting Professor at Vlerick Business School.Sue Holt is Director of the Cranfield School of Management's flagship Open Programme on KAM.Trade Review"The authors have a proven record of developing and delivering leadership in key account management theory and practice. This book will be really useful to any business leader looking for practical insight into how to grow business relationships and commercial outcomes with their largest, most complex accounts." * Paul Wilson, Commercial Account Director, Pfizer – KAM Centre of Excellence *"Incredibly well thought-through, well researched and provides a unique playbook both for newcomers to key account management and for those with decades of experience. Very thought-provoking and a must-read for those serious about building deeper client relationships." * John MacDonald-Gaunt, Vice President, IBM Global Business Services *"Professional, practical and pragmatic - an ideal source of information to make key account management work effectively in your organization." * Richard Daniel, Director of Key Account Coordination and Customer Solutions, Zoetis *"I like the highly structured approach of this book, combining practical relevance and scientific foundation." * Hajo Rapp, SVP Global Strategic Account Management and Sales Excellence, TUEV SUED AG *"Full of practical advice for managers, this book is the product of many years of research and teaching on key account management and sales by the experienced Cranfield team." * Lynette Ryals, Pro Vice Chancellor and Professor of Strategic Sales and Account Management, Cranfield University *Table of Contents Chapter - 01: Introduction to implementing key account management; Section - PART ONE: Re-engaging strategic customers; Chapter - 02: Adopting key account management; Chapter - 03: Building customer understanding and value planning; Chapter - 04: Developing customer relationships; Section - PART TWO: Developing winning offerings; Chapter - 05: Creating compelling customer value propositions; Chapter - 06: Co-creating value with key customers; Section - PART THREE: Designing customer-centric approaches and processes; Chapter - 07: The role of the key account manager and the KAM team; Chapter - 08: Measuring KAM performance; Chapter - 09: Motivating, incentivizing and rewarding for KAM; Chapter - 10: KAM and procurement: the buyer’s perspective and value-based negotiation; Chapter - 11: International key account management; Section - PART FOUR: Assessing your KAM programme: a framework; Chapter - 12: The KAM Framework; Chapter - 13: Epilogue: Final word on implementing KAM from a global practitioner at Unilever Food Solutions;

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Book SynopsisA new classic, recommended by leaders and media around the worldIn this bestselling book, authors Jeff Dyer (Innovation Capital and The Innovator's Method), Hal Gregersen (Questions Are the Answer), and Clayton M. Christensen (The Innovator's Dilemma, The Innovator's Solution, and How Will You Measure Your Life?) build on what we know about disruptive innovation to show how individuals can develop the skills necessary to move progressively from idea to impact.By identifying the winning behaviors of the world's best innovators--from leaders at Amazon and Apple to those at Google, Tesla, and Salesforce--Dyer, Gregersen, and Christensen outline five discovery skills that distinguish innovative entrepreneurs and executives from ordinary managers: associating, questioning, observing, networking, and experimenting. Through real-world stories, the authors show you how to evaluate and develop your own innovator's "DNA code," including advice for how you can use the five skills to generate ideas, collaborate with colleagues to implement them, and sharpen your organization's competitive edge by building innovation skills into its culture. This innovation advantage will translate into a premium in your company's stock price--an innovation premium--which is possible only by building the code for innovation right into your organization's people, processes, and guiding philosophies. This book shows you how.Now updated with a new preface and fresh examples, The Innovator's DNA is more than ever the essential resource for individuals, managers, and teams who want to strengthen their innovative prowess.Trade ReviewAdvance Praise for the Updated Edition of The Innovator's DNA:"The process of low-end disruption is beautifully described in Clayton Christensen's series of books: The Innovator's Dilemma, The Innovator's Solution, and The Innovator's DNA. If you haven't read them, you should." -- TechCrunch"Businesses worldwide have been guided and influenced by The Innovator's Dilemma and The Innovator's Solution. Now The Innovator's DNA shows where it all starts. This book gives you the fundamental building blocks for becoming more innovative and changing the world." -- Marc Benioff, Chairman and co-CEO, Salesforce"The Innovator's DNA is the 'how to' manual to innovation and to the fresh thinking that is the root of innovation. It has dozens of simple tricks that any person and any team can use today to discover the fresh ideas to solve important problems. Buy it now and read it tonight. Tomorrow you will learn more, create more, inspire more." -- Scott D. Cook, cofounder and Chairman of the Executive Committee, Intuit"Having worked with Clayton Christensen on innovation for over a decade, I can see that The Innovator's DNA continues to stretch our thinking with insights that challenge convention and enable progress in the important cause of innovation . . . so critical to competitiveness and growth." -- A. G. Lafley, retired Chairman of the Board and CEO, Procter & Gamble

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Book Synopsis Alfredo De Massis is a Professor of Entrepreneurship & Family Business who serves as adviser to family enterprises and policy maker, affiliated with IMD Business School (Switzerland) where he holds the Wild Chair in Family Business, the Free University of Bozen-Bolzano (Italy) where he leads the Research Cluster in Entrepreneurship, Innovation & Management and serves as the Founding Director of the Centre for Family Business Management, and Lancaster University Management School (UK). He also serves as Chairman of the Board of Zhejiang University's Institute of Family Business and Institute for Entrepreneurs, in China. As one of the leading family business academics globally, Alfredo has been included in Family Capital's list of Top 100 Family Business Influencers in February 2022, for the strong influence of his thought leadership on the global shaping of the family business field.   Emanuela Rondi is Assistant ProfessoTable of Contents Developing a strategy for entrepreneurial families to prosper and thrive across generations Creating and managing family firms Nurturing the family while germinating families Being and growing responsible family owners Managing family wealth and running the family office Engaging the family in philanthropic and other social initiatives Engaging with the Nextgen and handling succession

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Book SynopsisIn Holacracy, Brian J Robertson outlines a ground-breaking approach to organisation: no managers, only roles''Holacracy is the opposite of the cliché way to run a start-up. It creates clarity: who is in charge of what, and who makes each kind of decision'' - Evan Williams, cofounder of Blogger, Twitter and MediumIn traditional companies, managers make decisions, and workers execute the plan. But Holacracy is a revolutionary and tried-and-tested new system which turns everyone into a leader. The organisation looks like a nest of circles, not a pyramid -- but it''s not anarchy. It''s finally clear who should make each decision -- the person on the frontline has that authority -- and the organisation succeeds by adapting swiftly to pursue its purpose.In Holacracy, pioneer Brian Robertson explains how to adopt this system across your organisation -- and what you can do just within your department or for yourself -- and how to ovTrade ReviewHolacracy is the opposite of the cliché way to run a startup. People romanticize startup cultures and their lack of structure, but it creates anxiety and inefficiency, whether we have to build consensus around every decision, or deal with land grabs for power. In contrast, Holacracy creates clarity: who is in charge of what, and who makes each kind of decision - and there is a system for changing that, so it's very flexible at the same time -- Evan Williams, co-founder of Twitter and MediumThis book reminds me of a book that I must have read 100 times during my quest to become a better poker player. The first reading will most likely result in a complete paradigm shift, and you'll gain new insight every single time you reread it, especially when interspersed with actual practice playing the game on a regular basis. I highly recommend this book as your 'Holacracy Bible' if you're looking to explore a new way of working -- Tony Hsieh, CEO of Zappos and author of the #1 New York Times bestseller Delivering HappinessHolacracy is a difficult concept to understand, but its founder Brian Robertson breaks it down simply and thoroughly. Regardless of your conclusion about the system's potential, it is undoubtedly the alternative management approach that will be getting the most attention over the next few years as we see how it affects thousands of employees around the world. -- 20 business books to read this summer * World Economic Forum 'Agenda' *engagingly straightforward * Bloomberg *

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Book SynopsisFinding cool languages, tools, or development techniques is easy-new ones are popping up every day. Convincing co-workers to adopt them is the hard part. The problem is political, and in political fights, logic doesn't win for logic's sake. Hard evidence of a superior solution is not enough. But that reality can be tough for programmers to overcome. In Driving Technical Change: Why People On Your Team Don't Act on Good Ideas, and How to Convince Them They Should, Adobe software evangelist Terrence Ryan breaks down the patterns and types of resistance technologists face in many organizations. You'll get a rich understanding of what blocks users from accepting your solutions. From that, you'll get techniques for dismantling their objections-without becoming some kind of technocratic Machiavelli. In Part I, Ryan clearly defines the problem. Then in Part II, he presents "resistance patterns"-there's a pattern for each type of person resisting your technology, from The Uninformed to The Herd, The Cynic, The Burned, The Time Crunched, The Boss, and The Irrational. In Part III, Ryan shares his battle-tested techniques for overcoming users' objections. These build on expertise, communication, compromise, trust, publicity, and similar factors. In Part IV, Ryan reveals strategies that put it all together-the patterns of resistance and the techniques for winning buy-in. This is the art of organizational politics. In the end, change is a two-way street: In order to get your co-workers to stretch their technical skills, you'll have to stretch your soft skills. This book will help you make that stretch without compromising your resistance to playing politics. You can overcome resistance-however illogical-in a logical way.

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Book SynopsisJohn Adair is acknowledged internationally as an authority on leadership, based in Guildford, UK. The world's first Professor of Leadership Studies, he advises organizations and has received the Lifetime Achievement in Leadership Award. He is the author of the bestselling classics Not Bosses But Leaders, The John Adair Lexicon of Leadership and The Inspirational Leader, all published by Kogan Page.Table of Contents Chapter - 00: Introduction; Chapter - 01: Your mind at work; Chapter - 02: The art of effective decision making; Chapter - 03: Sharing decisions with others; Chapter - 04: Key problem-solving strategies; Chapter - 05: How to generate ideas; Chapter - 06: Thinking outside the box; Chapter - 07: Developing your thinking skills; Chapter - 08: Appendix; Chapter - 09: References and Further reading

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Book SynopsisCraig Strong is an experienced Chief Technology & Product Officer, specializing in high growth and innovation, who has grown companies to successful exits and acquisitions. With over 18 years experience and a hands on background in software engineering, he has helped developed products from the ground up from idea to scale within enterprises, SME's and startups and understands the different needs of venture capital private equity and publicly listed companies. Craig is heavily involved with global product development, transformation and innovation utilising Agile and Lean principles through an adaptive management approach. He has worked and consulted for a range of companies across a number of domains companies which include Sky, NowTV.com, Hargreaves Lansdown, Pearson, Financial Times, InsightSoftware.com, Settled, Tracesmart and others. He is a member of the Forbes Technology council and strategic advisor in the tech space. Table of Contents The faces of the Lean Product Lifecyle 1 Introduction 2 Idea 3 Explore 4 Validate 5 Grow 6 Sustain 7 Retire 8 Start Tomorrow Index To the future and beyond

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Book SynopsisAsh Maurya is the author of Running Lean and the creator of the one-page business modelling tool Lean Canvas. His posts and advice have been featured in Inc., Forbes, and Fortune. He regularly hosts sold out workshops around the world and serves as a mentor to several accelerators including TechStars, MaRS, and Capital Factory. He serves on the advisory board of a number of startups and has consulted to new and established companies.Trade ReviewA battle-tested approach to building companies that matter. -- Eric Ries, author of THE LEAN STARTUPScaling Lean is the lost guide to adopting lean practices in a growing product team. You need this book! -- Nir Eyal, author of HOOKEDA practical field guide to smarter decision making at the early stages of a business. -- Brad Feld, managing director of Foundry GroupIf you want to build a successful business, you need to take an analytical approach. This book shows you how. -- Gabriel Weinberg, co-author of TRACTIONA smart book for smart founders who seek to make an impact. It will forever change the way you see your project. -- Seth Godin, author of LINCHPIN

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Book SynopsisEntrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers.Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the bookâs core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the bookâs core concepts.Trade Review"It is a literary work that approaches entrepreneurship and innovation with consistency, timeliness, density, and robust foundation. It will be essential for teachers, students and practical executives." José Edson Lara, University Professor in Master's and Doctoral Programs and CEO, Fundação Pedro Leopoldo, Brazil"This well-structured book places entrepreneurship in a global context, by emphasizing the environment where modern organizations operate, and training the reader to seek opportunities and building a business to solve emerging needs." Henrik Totterman, Hult International Business School, USA "A timely and comprehensive exploration of the multifaceted interplay between innovation, entrepreneurship, and globalization in the context of both developed and developing economies."Tatiana S. Manolova, Professor of Management, Bentley University, Waltham MA, USA"This is a well-structured book that clarifies the concepts of Entrepreneurship. It is a must read to students and interested people in the Global Entrepreneurship scene, informative, and comprehensive that is applicable to both developed and emerging countries."Tarek Hatem, Professor of Entrepreneurship, Founding director of the Entrepreneurship unit American University in Cairo, Egypt "Entrepreneurship is about action. This book is not only a course text. Through relevant content and examples, it helps the entrepreneurs in their quest for value in innovative business models. The book not only integrates entrepreneurship and innovation, but relates with the sustainability challenged. It is well organized, and written to the readers."Fernando Serra, DSc, Professor of Strategic Management, Graduate Program of Business Administration - Universidade Nove de Julho - UNINOVE"A timely and comprehensive exploration of the multifaceted interplay between innovation, entrepreneurship, and globalization in the context of both developed and developing economies."Tatiana S. Manolova, Professor of Management, Bentley University, Waltham MA, USA"This is a well-structured book that clarifies the concepts of Entrepreneurship. It is a must read to students and interested people in the Global Entrepreneurship scene, informative, and comprehensive that is applicable to both developed and emerging countries."Tarek Hatem, Professor of Entrepreneurship, Founding director of the Entrepreneurship unit American University in Cairo, Egypt "Entrepreneurship is about action. This book is not only a course text. Through relevant content and examples, it helps the entrepreneurs in their quest for value in innovative business models. The book not only integrates entrepreneurship and innovation, but relates with the sustainability challenged. It is well organized, and written to the readers."Fernando Serra, DSc, Professor of Strategic Management, Graduate Program of Business Administration - Universidade Nove de Julho - UNINOVEIt is a literary work that approaches entrepreneurship and innovation with consistency, timeliness, density, and robust foundation. It will be essential for teachers, students and practical executives"Jos é Edson Lara, University Professor in Master’s and Doctoral Programs and CEO, Funda ç ã o Pedro Leopoldo, Brazil"This well- structured book places entrepreneurship in a global context, by emphasizing the environment where modern organizations operate, and training the reader to seek opportunities and building a business to solve emerging needs."Henrik Totterman, Hult International Business SchoolTable of ContentsIntroductionIntroductory chapter: entrepreneurial discovery, creationary, and business model development PART I: The environment and entrepreneurship 1 Entrepreneurship and development in the era of globalization2 Cultural context, entrepreneurship, and development 3 Technology, communications, and entrepreneurship PART II: Individual characteristics and training 4 Personality, experience, and training 5 Creativity, innovation, and development PART III: The organization6 Institutions, governance, and strategy7 Ethics and corporate social responsibility PART IV: Process8 Marketing, technology, and entrepreneurship 9 Financing opportunities and challenges 10 Essentials of bookkeeping Index

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Book Synopsis''Doing good can help improve your prospects, your profits, and your business; and it can change the world. We must change the way we do business'' - Richard BransonCan we bring more meaning to our lives and help change the world at the same time?In Screw Business as Usual, Richard Branson at his brilliant and motivating best, shares some fascinating and inspiring stories about the people who are already leading the way in transforming business into a force for good, for people and for the planet. Reflecting on some of his own experiences, and those of the Virgin Group, he also shares his new vision for the future and describes how businesses can help create a more prosperous world for everyone. It''s time to turn capitalism upside down to shift our values, to switch from a just profit focus to caring for people, communities and the world and to turn our work into something we both love and are proud of. It''s time to Screw Business as Usual.

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Book SynopsisThis objective-focused textbook provides a comprehensive and practical grounding in business design and entrepreneurship in the digital economy. For students looking to leverage their STEM expertise into an innovative business, this textbook uses a variety of chapter features and online material to create a blueprint for any new business venture.Trade Review'An excellent and thorough guide for the entrepreneur looking to build a digital business - extremely comprehensive and clear.' Ian Halifax, Chief Financial Officer, ON24Table of ContentsForeword; Preface; 1. About innovation and entrepreneurship; 2. Framing the business; 3. Promotion and sales; 4. Delivery and operations; 5. Value capture; 6. Growth and scalability; 7. Intellectual property and protection; 8. Leadership and structure; 9. Key themes and summary points; Appendix A. Principal terms of product licensing agreements; Appendix B. Principal terms of customer service agreements; Appendix C. Principal terms of customer delivery contracts; Glossary; Bibliography; Index.

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Book SynopsisInclusive Business Models talks about organizations that employ principles of business to address the needs of the poor. It takes an analytical approach to derive insights about business models by comparison with other inclusive models seen within the same sector and through comparisons with models from a different sector. This cross sector comparison, especially with a number of case studies, would enable readers to cumulate their learning, and act as a guide to management students, practicing managers and entrepreneurs for understanding and analyzing any business model that intends or claims to be inclusive. This book is beneficial for students of entrepreneurship, social enterprises and human resource management. Sections of this book would be relevant for courses on social enterprises, developmental economics and inclusive business models taught globally, given that India today has emerged as a hotbed of experiments and innovations to deal with the problems of poverty and inequality.Table of Contents1. Introduction; 2. Vaatsalya Hospitals: Affordable healthcare in proximity; 3. Gyanshala: Providing inclusive education; 4. Rang De: Creating a platform for social investment; 5. LaborNet: Empowering informal sector labourers; 6. SELCO: Inclusive model for energy access; 7. Hasiru Dala innovations: Improving lives of waste pickers; 8. Reliance Retail: Creating inclusive supply chain; 9. IDE Nepal: Developing smallholder ecosystem; 10. RuralShores: Delivering inclusive service; 11. GNFC's Neem initiative: A social business; 12. Bringing it all together; References.

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Book SynopsisThis successful textbook offers a highly readable text alongside an engaging mix of theory, case studies and pedagogical features. Covering both managerial and strategic elements of the innovation process, the authors utilise the pentathlon framework to improve performance in both service and manufacturing firms.Innovation Management caters for both MBA and undergraduate students alike, as well as offering an essential perspective for postgraduate students and practitioners.

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Book SynopsisRonit Ghose, based in Dubai, the UAE, runs the Future of Finance team at Citi. Previously, he was Citi's Global Head of Banks Research and Co-Head of Fintech Research. He is the lead author of Citi's cutting-edge GPS Fintech report series. He is also an Advisory Board member at the Centre for Financial Technology at Imperial College Business School and sits on the advisory board of various technology startups and venture capital firms in the UK, Middle East and Africa.

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Book SynopsisAn illuminating insight into the Metaverse - what it is, how it works, and and why it will soon be playing a major role in business, technology and society.In Into the Metaverse, Cathy Hackl, a globally recognized futurist and one of the world's first Chief Metaverse Officers, shares her insights on what companies need to do to harness the next iteration of the internet - the metaverse. In this book you'll find a wealth of information on issues such as:- What is the metaverse and what it means for your brand, organization or company- How to make money in the metaverse through understanding the underlying concepts behind it such as gaming, synthetic media, spatial computing and artificial intelligence.- How to lead in the metaverse through industries that are already forging ahead, such as fashion and marketing. - Who should manage the metaverse function within your organization and why some companies should consider creating a role for a Chief Metaverse Officer.- Finally,

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Book SynopsisA fascinating and accessible guide to the effective management of corporate real estate--an underestimated element of business management which can have a dramatic impact upon employee satisfaction and organizational efficiency.In the current age of remote working and flexible work hours, why have most office spaces remained relatively unchanged for decades? In Where is My Office?, Chris Kane highlights the importance of workplace agility and innovative corporate real estate (CRE) thinking in ensuring the productivity and efficiency of any organization, while at the same time offering insights into the future of our work environments and the implications for CRE investors. The book assesses the major issues facing CRE sectors around the world - issues that leave businesses out of pocket and employees unhappy with the workspaces in which they are expected to spend a major part of their day.The author presents adaptable and actionable solutions to to thesTrade ReviewParticularly relevant post-Covid, Where is My Office? is a compelling call for change in the property industry. Supported by insights from experience and bursting with practical solutions, Chris Kane shows how property can be about providing great workplaces and enabling better business outcomes for the customer. -- Steven Boyd MBE, CEO, Government Property AgencyChris Kane’s prescient account of the changing workplace couldn’t be more timely. As we start framing the required redesign of our post-Covid 19 society we must rethink the shared value creation opportunities presented by our most enduring asset, our real estate portfolios. Where is My Office is insightful, provocative and helpful. -- Seán Meehan, Martin Hilti Professor of Marketing & Change Management and the Dean of the MBA program, IMD Business SchoolWith the recent onset of remote working and prevalence of flexible outsourced workspaces, the traditional ‘office’ has never been so obsolete. Chris Kane provides fascinating insights into the future of corporate real estate with this timely and engaging book. -- Mark Dixon, CEO & founder, IWGThis book is a rare offering – a perspective on the future of real estate from a seasoned ‘client-side’ professional. In a sector where most of the narrative emanates from the consultancy and supply side, Chris applies his wealth of knowledge and experience from several decades operating within large organisations to an optimistic and crisply argued case for a better future. -- Neil Usher, author of The Elemental Workplace and Elemental ChangeChris Kane has written an incredibly timely book for leaders thinking through the value and role of the physical and virtual office in a post COVID 19 "new normal" world. The Smart Value Formula presents a play book for executives who have an organizational imperative to optimally engage their employees. -- Will Saunders, Founder & CEO, AllyAlign HealthChris Kane’s radical rethinking of the workspaces that are so central to our corporate lives today is urgent and visionary. He expertly addresses the major challenges commercial real estate faces and offers not only thoughtful, persuasive ideas for engaging and adapting the workforce, but also a comprehensive roadmap for getting it done. -- Fiona Calnan, CEO, SantoviaWhere is My Office? does a great job of making the confusing world of commercial real estate understandable and, more importantly, it lays out the key transformations that are happening and should happen. The book provides an approach that can help business executives turn their spaces into strategic investments that help organizations become more agile and dynamic while nurturing stronger connections both within the company and with local communities. -- Corey Thomas, CEO, Rapid7The idea of ‘the office’ is at an inflection point today more than ever. While the evolving nature of work, and in turn the role of the office, has been a key topic for industry insiders, it is now something that every business leader is asking themselves. This book touches upon these issues and provides a depth of insight that only someone with Chris’s experience and innovative spirit could capture. -- Steven Quick, Chief Executive, Cushman & WakefieldThis timely book from Chris Kane demonstrates much of his deep and insightful expertise. By looking at the dilemmas created by the new ways of working, he offers practical reconciliations – exploring the balance between digital and analogue solutions while also considering the dynamics of individual creativity and teamwork. And there are even answers to the behavioural question of how to create an organizational culture, making this a sustainable process rather than another fashionable quick fix. A must read! -- Fons Trompenaars, organizational theorist, management consultant and authorChris has a fascinating insight so clearly driven by first-hand experience at the highest level. He has captured the fundamentals of how important the workplace is to businesses and individuals and has done so in a real, personal and engaging way, giving a critical guide to the purpose of the office. -- Charlie Green, Co-CEO, The Office GroupEntrepreneur, intrapreneur or provocateur, Chris Kane has been an agent for change in the workplace. His journey through Walt Disney and the BBC charts a prescient trajectory for our Post-Covid-19 future. -- Jack Pringle, Principal, Regional Director, EMEA

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Book SynopsisHave you ever felt that you're too much of a perfectionist to be productive? Does the prepackaged advice from experts just not work? Then this is the book for you.There is no such thing as a one-size-fits-all productivity plan. The tricks that work for your colleague may not work as well for you. Or perhaps they don't work at all. The fact is that everyone has their own productivity quirks to make them work efficiently and effectively. They just don't know how to crack them.In this innovative guide, Dr Alice Boyes will help you diagnose your unique productivity profile and give you the framework to formulate a powerhouse personalised system. Drawing on groundbreaking research, countless examples, and quizzes in every chapter, this book will help you be the most growth-oriented, most effective and efficient, and most creative and visionary version of yourself.Trade ReviewYes! You can be productive and creative without sacrificing your emo­tional health. In this groundbreaking book, Boyes has created an exciting new paradigm for productivity that is based on your unique self and your psychological well-being. * Guy Winch, TED speaker, author of Emotional First Aid, and cohost of the Dear Therapists podcast *Boyes will show you how to find creative ways to be productive. She goes into detail on how to cultivate a compassionate inner voice and is working with self-compassion in interesting new ways. * Christopher Germer, clinical psychologist, co-creator of the Mindful Self-Compassion program, and author of The Mindful Path to Self-Compassion *The productivity paradigm is shifting, and Alice Boyes is leading the way. In her signature style she integrates practical tools and inspirational wisdom to offer a truly refreshing perspective on what it means to be a productive human being. * Seth Gillihan, clinical psychologist and author of Retrain your Brain: Cognitive Behavioral Therapy in 7 Week *A brilliant, practical handbook to manage the wide-ranging psychological barriers to producing exceptional work. It is an entire master class in creating productive habits, healthy decision-making, anxiety manage­ment, curiosity, self-compassion and creativity. * Dr. Todd B. Kashdan, Professor of Psychology, Director of the Well- Being Laboratory at George Mason University, and author of The Art of Insubordination: How to Dissent and Defy Effectively *Using the latest research on topics like habits, creativity, resilience and emotional health, Boyes has created a guide to productivity that's nurtur­ing, approachable and packed with practical strategies for how you can do your most innovative work and survive your workweek. * Scott Barry Kaufman, author of Transcend and host of The Psychology Podcast *

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Book SynopsisSinéad O'Sullivan has an MBA from Harvard Business School where she then served as the head of the HBS Institute for Strategy working with top business economists, global CEOs, prime ministers and financiers. She has also worked at MIT Sloan and has served as a professor at the Stuart School of Business. She has served as an aerospace engineer and a human spaceflight designer at NASA and the Jet Propulsion Laboratory. Her writing has appeared in the Financial Times, FT Alphaville, Vogue, British Vogue, and The Currency.

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Book SynopsisCMI Management Book of the Year Award 2016 With a Foreword by Paul Polman, CEO, Unilever. Frugal innovation is a way that companies can develop high-quality products and create more value with limited resources. In today's cost-constrained environment, companies in the developed economies are seeking new routes to long-term business success - while also appealing to cost-conscious and environmentally-aware consumers. With an estimated trillion-dollar global market for sustainable products, and with potentially huge cost savings to be gained, frugal innovation is revolutionising business and reshaping management thinking. This seminal book gives an overview of the principles, perspectives and techniques behind frugal innovation, connecting with key contemporary business concepts such as the sharing and circular economies and the maker movement. It offers a blueprint for leaders and managers in companies of all sizes and across all sectors on how to profit from doing business frugally. Based on the authors' six key principles of frugal innovation, and packed with targeted advice and recommendations for business functions such as R&D, operations, HR and sales, Frugal Innovation is a masterclass in the art of doing more with less.Trade ReviewThe book is enlivened by fascinating case studies * Financial Times *A very accessible and engaging book -- Frank Dillon * Irish Times *[The ideas of Radjou and Prabhu] are exciting because they challenge many fundamental assumptions about how and why companies innovate; and they are important because frugal innovation is an idea of and for our times. This book will accelerate the re-invention of how we understand and practice innovation. -- Stuart Crainer & Des Dearlove, founders, Thinkers50The practical roadmap and numerous cases in this book find the beat of the new customer-led world order -- where velocity, synergy, empathy and involvement come standard. The future will be about doing more with less, and here we see how. -- Kevin Roberts, CEO Worldwide, Saatchi & SaatchiA vivid picture of how business can blend values and quality to deliver the personal and social balance that 21st century consumers want. -- Mike Barry, Director of Sustainable Business (Plan A) at Marks & SpencerThe book is of great relevance to the financial services industry and banks like Barclays that are working with new technologies and start-ups to help customers manage their finances better. -- Elisabetta Osta, Managing Director, Design Office Information, Insight & Innovation Team, Barclays BankWith the cost of R&D increasing year on year, it is important for pharmaceutical companies to keep a focus on ensuring positive returns from investment in R&D and innovation. Frugal Innovation is a timely book that provides insightful and practical guidance to firms trying to do more with less. -- Stephen Mayhew, Head, R&D Strategy Development, GSKFrugal Innovation insightfully articulates how Western companies can evolve to capture opportunities presented by the burgeoning 'do more with less' economy. -- Dominic Barton, Global Managing Director, McKinsey & Company

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Book Synopsis**WINNER OF THE STARTUP INSPIRATION CATEGORY OF THE 2020 BUSINESS BOOK AWARDS**'It's impossible to read this book without being inspired and energised ... Essential reading for any start-up or entrepreneur, at any stage of the journey.' - Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means Business'Genuinely fresh and jargon-free' - Financial TimesHow to Have a Happy Hustle shares the secrets of innovation experts and startup founders to help you make your ideas happen. If you're looking for fulfilment outside the day job, have an idea but don't know where to start, or are held back by a lack of confidence, experience, time or money, Bec Evans will help you get off the starting blocks with this complete guide to making your ideas happen. There's no getting away from it - hustling is hard work - but with practical tools, inspiring stories, science-backed research and guidance every step of the way, you'll find what makes you happy as you build your side hustle.Trade ReviewGenuinely fresh and jargon-free -- Financial TimesWho says making your ideas happen has to be stressful? Tech startup founder Evans takes you through the process in simple steps, emphasising the enjoyment -- Red MagazinePacked full of useful ideas, tips and stories -- Judges of the Business Book Awards 2020It's impossible to read this book without being inspired and energised ... Essential reading for any start-up or entrepreneur, at any stage of the journey. -- Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means BusinessA wonderful manual for how to turn your passion into a sustainable side project without capitulating to brogrammer-driven, unicorn-chasing, growth-obsessed Silicon Valley startup culture. -- Molly Flatt, comment editor at The Bookseller and author of The Charmed Life of Alex MooreLikely to be well-thumbed by all those who come across it. Done is better than perfect - as Bec says, what are you waiting for? -- Anjali Ramachandran, director of Storythings and co-founder of Ada's ListA refreshing approach to the startup hustle, Bec offers a compelling blend of practical advice and inspiration. -- Stuart Clarke, festival director of Leeds Digital FestivalBec Evans cleverly balances the hopeful creativity of a new hustle with sound advice that will help it on its way to reality. It's the book I wish I had when I started my business. -- Cara Holland, founder of Graphic Change and author of How to Draw a Better BusinessBec Evans outlines actionable ways to make your dream of tackling a side project or founding a startup come to life, without sacrificing your financial situation, family, or sanity in the process. Her writing style is informative while remaining upbeat-the book is a very enjoyable read! This is NOT your typical "business book"! -- Jennifer Aldrich, senior manager of design community partnerships, InVisionBec Evans' book opens the mind to a new way of thinking about startups and creativity. It's not a business you are building, it's a life you are discovering - and that is priceless. -- Dr Stephen King, associate professor in enterprise and innovation, University of LeedsStarting a startup is one thing, surviving your startup is a whole other thing. Bec Evans shows you how to build your startups and stay happy and sane. -- Richard Nash, serial entrepreneur and executive coachThis book puts in one place everything that people need to know about starting a business or following a passion for a side project. The presentation is crisp and accessible, the sources and suggestions are top quality and the structure is excellent, and will hopefully launch many people on the path to their own entrepreneurship. -- Ramona Liberoff, investor, mentor and non-executive directorWith this book, Bec has achieved a rare thing - real insights presented in an engaging and accessible way. There are so many useful ideas in this book to support you in taking action. -- Nigel Lockett, professor of entrepreneurship, University of StrathclydeFirst time entrepreneurs often struggle to find the right path. How to Have a Happy Hustle is a thoughtful and comprehensive playbook for turning your ideas into reality. -- Mark Watkins, Founder, BookshipThis is a startup book for human beings, full of useful tips and devoid of the usual macho nonsense. If you want to start something new but keep your friends, your relationships, and your sanity, then this is the book for you. -- Tom Cheesewright, Applied Futurist and author of High Frequency ChangeI found this book really clear and helpful. It's really well organised so you can follow a process to start a side hustle the way startups do it. The author uses plenty of examples from the real world - from famous people to entrepreneurs she's interviewed in the startup scene - which makes it very easy to read and truly enjoyable. -- Mariana Marquez, Startup Pitch Coach & Founder, MetaspeechVery sensible, immediately applicable for anyone wanting to try building a business out of something they love. The tone is perfect: reassuringly expert but totally approachable, like a critical friend. -- Paul-Jervis Heath, Principal, Modern Human

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Book Synopsis*updated with new material*'Digital transformation' and 'disruptive innovation' used to be empty buzzwords serving to justify pointless box-ticking and absurd corporate posturing. And then a global pandemic suddenly forced every kind of organization to embrace genuine, urgent innovation as a matter of survival. But how can we ensure that the non-bullshit version of innovation delivers economic recovery at this crucial moment? Are there strategies we can all adapt from the world's most creative leaders to innovate effectively in our own lives?David Rowan, founding editor-in-chief of WIRED UK, embarked on a twenty country quest to find out. Packed full of tips for anyone looking for radical ways to adapt and thrive in the digital age, this carefully curated selection of stories will prepare you for whatever the future may bring - because the world will never move this slowly again.___________________________'In this remarkable book, David Rowan tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. What is especially useful is that he does not just stick with small startups, let alone dreamy "inventors". He finds innovation in big companies and even within governments.' - Matt Ridley, The TimesTrade ReviewWired UK seems to have provided Rowan, who was its founding editor, with an enviable launch pad from which he blasts off to talk to the world’s most innovative people and companies. He does not squander the opportunity... Rowan’s quest for “non-bullshit strategies that can really deliver” takes him from Tallinn to Hangzhou. It is an entertaining quest, well told, and illustrated with plenty of fresh examples from beyond the usual well-worn Silicon Valley legends. * FT Business Books of the Month *In Non-Bullshit Innovation, Rowan combines the deeply researched narrative of a great investigative journalist with the practical punch of a top keynote speaker and delivers a book that is both a deeply engrossing read and a hugely valuable guide. No bullshit. * Dan Cobley, serial entrepreneur, former Google UK MD *In this remarkable book, David Rowan has gone all around the world chronicling what is happening inside businesses as they invent the future. In each case he tells a story of transformation: how an organisation has found a new way of doing things through innovation driven by ruthless entrepreneurial imagination. What is especially useful about Rowan’s journey is that he sticks to real examples of things that are actually happening, eschewing the vague abstractions so popular with innovation gurus — hence “non-bullshit” in the title. He does not just stick with small startups, let alone dreamy “inventors”. He finds innovation in big companies and even within governments. And he focuses on the creation of markets, not just the invention of machines and gadgets: that is to say, innovation rather than invention. -- Matt Ridley * The Times *Perfectly observed, painfully funny and brutally honest, David Rowan has written a book which goes where no one dared to go. Its wisdom will save you a decade of heartache, confusion and self deception. It is the front line in the fight back towards sanity and the Innovation conversation can never be the same again. * Mark Adams, Chief Innovation Officer, VICE *Massively recommend 'David Rowan's new book 'Non-Bullshit Innovation' - it does exactly what the title promises, showing the best examples of real business innovation, with no guff at all. * Rohan Silver, Co-Founder of Second Home *

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Book SynopsisWhy do some physical products succeed and others fail?When you have an idea for a new product, it’s a pivotal moment. This device of yours will enhance the lives of the people who use it, earn you extra money, and have a significant impact on the world.However, there’s much more to a successful product than the quality of the original idea. Why do some products fly off the shelves and others not even reach the market? That’s what this book will explain.You’ll learn how to decide if your physical product solves the right problem, who to sell it to, and how to protect and fund it. You’ll also explore different business models and manufacturing options and discover the ins and outs of the product design process. By the end, you’ll understand what it takes to be a professional product innovator.Gethin Roberts is an experienced product design engineer and Managing Director of ITERATE, a dynamic product design consultancy that blends creative and technical expertise to develop products from idea all the way through to production.Trade ReviewHas a strong practical aspect on developing a product strategy from scratch. You will find all information on design, manufacturing, selling, business model development, sales channels, go to market strategy and more. The book is well designed from a structure perspective and can be very helpful for startups and entrepreneurs. * Netgalley *If you have ideas for a new product, Gethin Roberts has created the perfect guide to help you... This is a great reference book regardless of your location...If you have an idea I recommend you read this book. You will begin to think strategically about your idea. And the steps you’ll need to take as you embark on your product development journey. * Netgalley *"..an excellent resource.. detailed advice on how to get a product to market, covering topics such as deciding if your physical product solves the right problem, who to sell it to, and how to protect and fund it...His expertise shines through in the book, making it a valuable resource for anyone interested in bringing a product to market." * Amazon *This was a really informative look at the product development process. It was a bit beyond where I’m at in my design process so I’m delighted that I now know what to do when I am finished refining my idea and ready to start the process of bringing it to market. * Netgalley *Table of ContentsIntroduction1. Know Your Why Why do you want to develop a product? What is your personal motivation – to make money; to learn a new hobby; or educate yourself in a different area of expertise? This chapter explores the reasons why you may want to develop a new product and allows you to identify personal characteristics that will be critical to your success. What Problem Are You Solving? This chapter helps you identify an opportunity for a new product? Have you spotted a problem that can be solved through the introduction of a new design? What is the scale of the problem; is it just you that experiences this or is it experienced by many – is this problem worth solving at all; is the scale likely to result in a lucrative product and will it result in you building a scalable business. Who Are You Selling To? Have you identified your target customer? How would you describe them, what is their lifestyle like, what other brand and products do they engage with? This chapter will help you understand the importance of building a niche; understand the value of product features and how this is viewed in the eyes of your customers. Protect Your Product This chapter explains many of the terms related to intellectual property (IP) and demystifies the common misconceptions. Protecting your idea is often the first step in the process that innovators often take, when in fact, it should be one of the last. Understand how IP fits in to your long-term business plans and why it might not be relevant to you at all depending on your aspirations. Fund Your Product Lack of funding is the common reason why new products fail to get to market. This chapter explores the different approaches you could use to fund your project and minimise your personal exposure. Accessing the range of financial mechanisms may require you to engage with groups of people and organisations such as angel investors and government bodies – each have pros and cons that will impact on your business and product development journey differently. What’s Your Business Model? End-customers are increasingly seeking experiences - this chapter explores a range of different business models that enable you to deliver your product into the hands of the user in a frictionless and exciting way. Some concepts explained include razor and blade; subscription selling; renting and leasing; and the hybrid model. Your Manufacturing Strategy The time and complexity involved in preparing your product for manufacture is a critical phase in the process that many underestimate. This chapter outlines some of the challenges and risks that exist and how you can mitigate against them. Events such as Brexit and Covid-19 have dramatically changed the manufacturing landscape. This chapter will help to inform you on how to select a manufacturing partner based on your product requirements and primary market. Your Go to Market Strategy This chapter explains the different ways to get your product in front of the consumer. Selling via high street shops was always the best way to go about this; however, online sales now provide an accessible route to market for many product creators; as well as a number of other possible other routes to market that should be considered depending on the nature of the product. How Your Product is Designed This chapter explains the stages of the product development journey; how the product is created from the point of the idea being conceived; designed; engineered; prototyped and tested. The time and cost associated with this process can vary hugely depending on the technical complexity and scale of your design requirements – understand the likely timescales involved and the phases of the process that can take the longest. How to Choose a Product Designer You are likely to require input from a Product Designer or Design Engineer at some point in your journey. This chapter helps explain ways to identify the skills you need for your project; how to identify a suitable Product Designer, the good points to look out for, as well as the bad points. Your project may require a team of people to deliver it effectively, this is when you should choose to talk with a design consultancy who are able to offer a vast range of skills and help you all the way. Contents ListIntroduction1. Know Your Why2. What Problem Are You Solving?3. Who Are You Selling To?4. Protect Your Product5. Fund Your Product6. What's Your Business Model?7. Your Manufacturing Strategy8. Your Go to Market Strategy9. How Your Product Is Designed10. How to Choose a Product DesignerConclusionThe AuthorAcknowledgements

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Book SynopsisThis book introduces an innovative new digital approach to speed up cultural change in organisations and reduce failure rates through use of the Culture Acceleration Tool and Methodology (CATM). This tool combines the methodology of the Organizational Cultural Assessment Instrument (OCAI), Action Design Thinking and Group Decision Support Systems. In order to transform employee mindsets and align workforces to the strategic goals of their organisation in Industry 4.0, culture change and organisational transformation is necessary. However, culture change is a complex process which takes years to complete, often with low success rates. In Accelerating Organisation Culture Change, Jaclyn Lee presents resolutions to these issues through the CATM toolkit that combines capabilities of diagnosing culture, refining the change process, and using a digital platform to brainstorm and set clear goals for change management. Including real life case studies on the application of CATM in organisations, the book demonstrates the possibility of a higher success rate with organisational culture change management, and provides researchers, organisations and practitioners with a clear roadmap on how to develop the CATM toolkit for their own culture transformation journey.Table of ContentsChapter 1. Change in the Digital Age Chapter 2. Organisational Culture and Change Management Chapter 3. Accelerate Culture Change through Digital Tools Chapter 4. A Digital Toolkit for Culture Acceleration: CATM Chapter 5. Developing a Culture of Innovation: The Singapore University of Technology and Design Story Chapter 6. Managing Culture Change in a Technology Set-Up using CATM Chapter 7. Future of Digital Tools in Change Management

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Book Synopsis'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, Google It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the potential to innovate with impact, generating profits and even changing the world. In this engaging guide, top thinkers and entrepreneurs Ted Ladd and Alessandro Lanteri show how to create innovations that deliver customer value. Their Innovation Pyramid describes a strategic process that is rooted in the right cultures and mindsets, leveraging a range of methods, techniques and themes to reach the pinnacle of maximum impact. This book is essential reading for anyone who wants to create, innovate, improve performance, and ultimately, make a difference. The Economist Edge series: books that give you the edge, also available, Branding That Means Business.Trade ReviewIn an era where Innovation is like oxygen Ted Ladd and Alessandro Lanteri have written an excellent book on innovation - the cutture, the mindset, the methods, the tools to drive innovation and have an impact. Combining frameworks, research and entertaining stories spanning hundreds of years of innovation this is a riveting read and applies to all industries across all economies -- Gopi Kallayil, Chief Evangelist, Digital Transformation and Strategy at Google and author * The Internet to the Inner-net and The Happy Human *A potent antidote to the personality cult of the mercurial visionary, this work shows how anyone with determination and discipline can harness the craft of innovation -- Olaf Groth PhD, Prof. Faculty & Faculty Director Future of Technology at UC Berkeley Haas School of Business and author * Solomon’s Code *Innovation can be frightening. This book unpacks the complexities of the process like nothing else in the last 10 years. Its stories and ideas for multiple levels of innovators - individuals, teams and organizations - are all supported by research, but delivered in a style that everyone - professors and practitioners alike - can absorb and enjoy -- Feng Zhu, Professor of Business Administration at Harvard Business SchoolWith a compelling mix of cutting-edge insights and practical framing, Ladd and Lantieri have produced a truly remarkable book. It equips readers with the tools to drive innovation across a wide array of contexts - in their organizations, in society, and ultimately, in themselves. While highly pragmatic in nature, the book's interdisciplinary focus provides a comprehensive perspective on innovation's role in the world. The end result is a truly engaging read that will leave you more thoughtful, more creative, and better prepared for the challenges of the modern business environment -- Matt Johnson, PhD, author * Branding That Means Business *Innovation has been a buzzword in management for several years and navigating the fog of definitions, approaches and theories has been daunting. Until Ladd and Lanteri came up with a brilliant, theoretically rigorous and practical book, which should integrate the reading list of students, business leaders and policy makers, to guide them to think of innovation as a future ready concept. Innovating with Impact is not just a title but a true contribution to a new understanding on why innovation matters -- Dr. Mark Esposito, Professor at Hult International Business School and author * The AI Republic *Ted Ladd and Alessandro Lanteri believe that innovation is behind every aspect of our lives. Working through the right mindset, processes and tools, they show us that anyone can foster it and - most importantly - make a significant impact -- Daniel Trabucchi and Tommaso Buganza, Politecnico di Milano, authors * Platform Thinking *PRAISE FOR PREVIOUS 'ECONOMIST EDGE' TITLES * : *Branding that Means Business is brimming with insight. The business landscape has never been busier, but Johnson and Misiaszek wisely-and entertainingly-explain how to rise above the crowd -- Professor Adam Alter, NYU Stern School of BusinessBy bridging the gap between brain science and business effects, they have produced the most insightful book on branding of the last 20 years -- Rory Sutherland, Vice Chairman of Ogilvy and author * Alchemy: The Dark Art and Curious Science of Creating Magic in Brands *A wonderful blend of academic insights and practical know-how -- Richard Shotton, author * The Choice Factory: 25 Behavioural Biases that Influence what We Buy *

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Book SynopsisProfessor Alex Hill is the co-founder and Director of The Centre for High Performance which is dedicated to helping high-performing organizations develop a stronger and more robust economy, society and environment. He is also a Professor at Kingston University (UK), Educator at Duke Corporate Education (US), and Visiting Professor at several international institutions. He has written a number of books, published articles in leading academic journals such as the Harvard Business Review, advised the UK Government on educational policy, appeared on BBC Newsnight, presented at the Global Economics and Skills Forum and has written for The Times and Schools Week.

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Book SynopsisRelevant for students and instructors of business and management, particularly innovation studies, development studies and related fields, this book is the first to provide a comprehensive, interdisciplinary and research-informed overview of alternative approaches to innovation focused on systemic change.

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Book SynopsisInnovation has shaped society since civilization began. Imperial China was the most innovative society on earth, but it failed to join the 19th century industrial revolution. In the 20th century, the Communist Party of China addressed that failure. Today China boasts an internationally compliant, rapidly developing IP system. State planning continues to be critical as the case of the largest, single, technology acquisition and infrastructure project in world history, high speed rail, demonstrates. But most of the innovation in China comes from the private sector: government incubators are among the government stimuli of private initiative, both local and global. And as the case on Cisco shows, foreign MNCs management of innovation in China is attractive but must involve co-ordination with government policy.This book presents cases where managers determine policy in China's increasingly innovative society. Readers take the roles of decision-makers to make strategy decisions. The cases in this volume showcase China's traditional three teachings, socialist market institutions, and modern management using studies on current Chinese companies and their leaders, among them big names such as Haier and Huawei. Each case stands alone as teaching material for instructors. Taken together, the book presents evolving models of innovation. Their subtle differences from western constructs critically impact the development of our global society.

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Book SynopsisNeetan Chopra is a C-suite level senior digital leader with a track record of driving change and innovation at established enterprises. In his three-decade career, he has led digital transformation in global enterprises operating diverse business models across the aviation, travel, logistics, retail, food and beverage, real estate and entertainment industry sectors. He is currently Chief Digital and Information Officer at IndiGo (InterGlobe Aviation Ltd) in Gurugram, India; prior to this, he also held roles at Dubai Holding, Emirates Airlines and Accenture. He sits on the boards of multiple tech start-ups, has built multiple global innovation labs including at Oxford University and Carnegie Mellon University and is an Adjunct Professor at Botho University, Botswana. He is recognized by the Constellation Research Business Transformation 150 as one of the world's top global executives leading innovative business transformation efforts in their organizations.Trade Review"An insightful, practitioners' guide full of pragmatic ideas and valuable learnings from decades of experience. A must-read for executives vying for industry leadership in digital." * Joydeep Sengupta, Senior Partner, McKinsey & Company *"More than 80% of digital transformation projects fail inside large organizations not through lack of trying. Every organization looking to crack the code for success must read Neetan Chopra's book. By taking a practitioner's point of view, he draws from three decades of experience to provide a proven methodology known as the Honeycomb Framework. Accelerated Digital Transformation is a must-read book for digital leaders." * R ‘Ray’ Wang, Founder and Chairman, Constellation Research *"We live in a time where the fog of technology is often overwhelming, difficult to dissect and changing so rapidly it becomes difficult to have confidence in our decision making. Neetan Chopra takes the mystery out of creating successful digital transformations for companies and their clients in a way that brings light and clarity to an otherwise challenging process. The insights he has gathered through his years of technology experience provide the keys for those who are looking to unlock value during these extraordinary times." * Tim Kobe, Founder and CEO, Eight Inc. *"Every enterprise must succeed on a digital journey to remain relevant, serve customers and add value. Accelerated Digital Transformation provides you with a pragmatic guide and framework to achieve progress and success. I appreciate Neetan Chopra's storytelling approach and many lessons of everyday role models delivering extraordinary customer service. These stories demonstrate the Uplifting Service ethos that earns customer praise and social media attention." * Ron Kaufman, New York Times Bestselling Author, Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet *"Only if one has lived through or, even better, driven digital transformation of a major company, can one seriously understand what it means to write a book about it that is worth reading. Neetan Chopra is exactly one of these few leaders who has lived through such digital transformations and knows exactly what it means, what works and what doesn't. Chopra's book is probably one of the very few books about digital transformation really worth reading, as it is not yet another consultant textbook, far remote from reality, but written by true experience and painful learnings." * Patrick Naef, Managing Partner, Boyden *"Accelerated Digital Transformation deftly fuses practical examples and actionable insights from Neetan Chopra's vast digital experience, with deep foundational learning, borne out of his global academic pursuits. Chopra's storytelling approach, coupled with innovative interventions, such as co-authoring a chapter with an AI-bot, make the book both engaging and first-of-a-kind read. We highly recommend this book, for anyone looking to navigate the ever-evolving digital landscape and staying ahead of the game in the digital era." * Prof Dr Reinhard Jung, Dean, School of Management, University of St Gallen & Prof Dr Ulrike Baumöl, Executive Director, Executive MBA HSG in Business Engineering, University of St Gallen *"Having seen firsthand how Neetan Chopra executes successful digital transformation where others have struggled, I am grateful he has taken the time to write down his framework. His deliberate 'cell by cell' strategy is what it takes to assess, learn and succeed in this complicated mix of technical, business and cultural transformation. And a bonus, he demonstrates learning with this framework by co-authoring one chapter with an AI bot... brilliant!" * Jana Eggers, CEO, Nara Logics *"All transformations, digital or otherwise, are in essence a human journey of change. I like Chopra's storytelling, a colloquial approach to the intimidating topic of digital transformation for business leaders. This will connect with people across all walks of life, demystifying what it takes to thrive in the digital era and create exponential outcomes. The six global experts, the honeycomb archetypes, provide an additional human touch, sharing their experiences and wisdom, using Chopra's Accelerated Digital Transformation as a platform. A must read." * Raj Jain, Former CEO, Bennett Coleman & Co Limited (Times Group) *"Organizations need simple frameworks by which they can plan their digital transitions. Neetan Chopra's efforts on achieving this through a well thought out 'Honeycomb Framework' is commendable. His building blocks of digital transformation provide a succinct and clear framework through which readers can apply these in the context of their organizations. The future is about organizations which will survive and thrive in a digitally driven business ecosystem. Chopra's book will help organizations survive and thrive in a VUCA world." * Krishnakumar Natarajan, Co-founder & Former Executive Chairperson, LTIMindtree *"Chopra's new book helps you reduce bad friction into a manageable hexagon comb while introducing good friction to sweeten the honey from digital transformation." * Soon Yu, Author, Friction: Adding Value by Making People Work For It *Table of Contents Chapter - 01: Breaking organizational inertia; Chapter - 02: Working the Honeycomb – disrupt phase; Chapter - 03: Working the Honeycomb – digital capabilities; Chapter - 04: Accelerated possibilities; Chapter - 05: Honeycomb as a platform; Chapter - 06: The Honeycomb hacks; Chapter - 07: Reflections;

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Book SynopsisDo you want your business to step up and make a meaningful difference? There’s a new generation of businesses emerging. They’re working together to make a positive impact on the world by redefining what it means to be successful. By changing the way you work and considering the impact of the decisions you make, you can join them in reducing poverty, injustice and environmental damage by balancing purpose with profit. In this ground-breaking book, you will discover how these purpose-driven businesses work and how you can: Increase productivity by fully embracing diversity and developing an inclusive culture. Put respect, courtesy and compassion at the heart of your business. Maximise profits whilst prioritising the needs of people and the planet. Attract an engaged and motivated workforce that’s focused on success and sustainability. Join the growing global community of leaders and like-minded businesses that are putting what they do to work as a force for good.Trade Review"Business is all about people, their motivations and purpose. Paul strikes a chord for modern business with his book.” -- Paul Lindley, Founder, Ella’s Kitchen"Be inspired to dream big and challenged to be a force for good in the world." -- Katie Hill, Executive Director B Lab UK"Inspiring and practical... it should be mandatory reading." -- Paul McGee, Sunday Times bestselling author and international speaker

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Book SynopsisNick Hague, based in Manchester, UK, is co-founder and Head of Growth at B2B International. He has over 25 years' experience working across all industry sectors in B2B market research. He hosts the B2B Insights Podcast where he regularly interviews experts on B2B marketing, customer experience and branding. Paul Hague, based in Manchester, UK, is co-founder of B2B International. He has close to 50 years of practical experience in running a successful market research agency and is the author of Market Research in Practice 5e and The Business Model Handbook, also published by Kogan Page.Trade Review"In the customer experience space, we more often than not tell stories from the B2C world and give examples of customers who have been 'Wowed' or 'Saved' or 'Delighted'. How do we translate these lessons to an environment where the customer isn't buying a $80 jacket but a multimillion-dollar contract? Can these lessons even be translated, or do we need a whole new paradigm shift on what B2B Customer Experience is? This book answers that question." * James Dodkins, Customer Experience Rockstar & CX Evangelist, Pegasystems *"One thing that all businesses and consumers have in common is that they are on the receiving end of customer experiences on a daily basis. While consumer facing organisations have been consciously aware of this fact for many years, organisations that predominantly provide products and services to other businesses have been much slower to catch on. Defining, delivering and managing the customer experience in a B2B environment is becoming ever more critical in a business world that continues to be challenged and disrupted from many fronts. Nick and Paul not only recognise this, but they have pulled together a piece of work that will help any organisation understand how to turn the words 'customer experience' into a tangible reality - a reality that leads to improved customer perception AND financial performance. The authors brilliantly provide the building blocks that turn the science of customer experience into something you will be able to practically adopt and deploy. B2B Customer Experience is a hugely valuable read for anyone who has an aspiration to achieve sustainable growth." * Ian Golding, Global Customer Experience Specialist *"Nick and Paul Hague do a brilliant job of tackling a topic that many have written off as impossible - how to deliver a great B2B customer experience. If you're in a B2B business and have customers who you want to delight, this book is a must-read. The Hagues masterfully take the reader through each of the foundational elements that are critical to designing and delivering a great customer experience in an easy-to-understand approach that is supported by customer stories and case studies, making this book a practical guide for your successful B2B customer experience transformation." * Annette Franz, Founder and CEO, CX Journey Inc. *"Too many of the books that are written about customer experience are dominated by insights and stories from B2C companies and markets. Therefore, it's refreshing to find a book that has been written with B2B companies and markets in mind. This is a really useful guide that will help B2B executives understand and apply the fundamental elements of what it takes to deliver a great customer experience." * Adrian Swinscoe, Adviser and Bestselling Author of How to Wow *"There are more B2B companies than B2C companies in the world. Every B2B company needs to be an experience-led business. This book will help you become one." * Blake Morgan, Customer Experience Futurist *"While much has been written about customer experience in the consumer space, the business-to-business sector is typically neglected. The focus on B2B is what makes this book a compelling read. Nick and Paul Hague's vast experience has been detailed in five easily digestible sections that hold the readers hand from 'Why bother?' through to developing strategies and implementation of CX. The case studies where clients share their experiences in their own words help bring the authors concepts to life." * Shep Hyken, Customer Service and Experience Expert, Shepard Presentations *"Nick and Paul Hague have done an extraordinary job of capturing every aspect of how to create and maintain world class B2B customer service for any industry or organisation and even to help entrepreneurs figure out how to compete with the big guys. I consider myself an expert on customer service after my 42 years with Hilton Hotels, Marriott International and my final role of running Walt Disney World Operations for 10 years, but I can honestly say I learned some new ways to think about going from average to good to great to greater with customer service. Keep this book on your desk as your go-to resource for creating magic for your customers." * Lee Cockerell, Former Executive Vice President of Operations, Walt Disney World Resort *"This book brings the world of B2B CX to life with case studies and data. It's filled with powerful insights that can help B2B companies improve their customer experience." * Peter Weinberg, Head of Development, B2B Institute/LinkedIn *"A goldmine of insights into how to create winning B2B customer experience and its vital role in building loyalty and driving growth. Unlike many B2B texts, Nick and Paul remind us of the importance of emotions to B2B businesses; that 'emotional factors usually trump rational factors when it comes to supplier choice'. This book is powerful support for those who champion emotional intelligence in B2B." * Peter Field, Marketing Consultant *Table of Contents Section - ONE Part one: Why Bother?; Chapter - 01: What is customer experience and what triggers it?; Chapter - 02: The importance of customer experience; Chapter - 03: The Net Promoter Score and customer experience; Section - TWO Part two: A Plan For Delivering Excellent Customer Experience; Chapter - 04: The six pillars of customer experience; Chapter - 05: Staying on track; Chapter - 06: Staying ahead of the competition; Chapter - 07: Drivers of customer experience; Chapter - 08: Customer experience throughout the customer journey; Section - THREE Part three: Turning The Customer Experience Plan Into Action; Chapter - 09: The long and the short of customer experience; Chapter - 10: Selling your customer experience strategy within your company; Chapter - 11: Building a customer experience culture; Chapter - 12: Horses for courses; Chapter - 13: Getting the right people; Section - FOUR Part four: Linking Customer Experience To The 4Ps; Chapter - 14: How your brand affects customer experience; Chapter - 15: How your products affects customer experience; Chapter - 16: How your prices affects customer experience; Chapter - 17: How distribution and the supply chain affects customer experience; Chapter - 18: How advertising and promotions affects customer experience; Section - FIVE Part five: The Role Of IT In Customer Experience; Chapter - 19: Make or break; Chapter - 20: Customer relationship management; Section - SIX Part Six: Moving Forward; Chapter - 21: Continuous improvement in customer experience;

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Book SynopsisWhen a company is committed to growing through innovation - not just exploiting the existing business models - standard accounting documents offer insufficient and, oftentimes irrelevant data. Innovation Accounting is a practical guide for these companies to help them measure and track innovation. Most established organizations have understood the need to innovate and become more digital, however the management tools available to leaders seeking to understand the investments in innovation are lacking. Financial accounting in particular is difficult to use in the context of (digital) innovation. Therefore a new complementary system for measuring and tracking innovation is needed.The book provides tools, frameworks, templates, and visualizations that can be easily understood and applied. These can all be used by executives looking for a new way of measuring corporate performance in a world where accounting-recognized assets are becoming commodities, by investors seeking better ways of looking at a company's growth potential, and by managers who need to valuate innovation product teams using more than just financial indicators. Innovation Accounting is an essential go-to book for anyone that wants to measure their company's innovation ecosystem.

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Book SynopsisDesigning for Growth showed how organizations can use design thinking to boost innovation and drive growth. This updated and expanded companion guide is a stand-alone project workbook that provides a step-by-step framework for applying the D4G tool kit and process to a particular project.Table of ContentsUsing Your Field BookFoundationsThe StepsThe ToolsTemplatesResourcesAn Example ProjectAcknowledgments

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Book SynopsisIndividuals become design thinkers by experiencing design. Drawing on decades of researching and teaching design thinking to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey.Trade ReviewJust when the world needs to up the innovation ante, here is the code to transform yourself, your team, or your whole organization. A true landmark book rooted in design thinking—meticulously evidenced, easy to read, and, above all, actionable for frontline change agents, CEOs, and everyone in between. I guarantee much nodding and many an aha moment. Better still, you’ll finish with your own personal profile and plan! -- David Kester, managing director, managing director, DK&A, and former chief executive, UK Design CouncilThis is an amazing book. It is not just another design thinking “how-to” guide. Experiencing Design is about you—how embracing design thinking as a way of being will transform the way you see, approach, and navigate the digital age. Experiencing Design is a liberating journey: it will enhance your cognitive, emotional, and behavioral abilities to think, explore, discover, create, listen, and collaborate in order to experience the joy and wonder of life more often. -- Edward D. Hess, professor emeritus of business administration, Darden School of Business, and author of thirteen books including Hyper-Learning: How to Adapt to the Speed of ChangeAs Design Thinking gains in popularity, it risks being reduced to a set of rote steps that users naively assume if followed will magically produce a fabulous solution. In Experiencing Design, long-time design theorist Jeanne Liedtka and her co-authors argue persuasively that the design thinker, not a particular set of steps, is the key to design thinking effectiveness. With thoroughness and clarity, they lead the reader through the experiential journey a design thinker must take to achieve the desired breakthrough solutions. -- Roger L. Martin, Founder and President, Roger L. Martin Inc.Experiencing Design is a must-read for anyone seeking to build more change-ready and adaptive organizations. Jeanne Liedtka and her team have effectively unlocked the secret to not only developing, but also assessing the behaviors and mindsets that are essential for success in a fast-changing world. -- Adam Billing, founder of Treehouse Innovation and SprintbaseLooking for a practical guide on how to cultivate and integrate an enterprising spirit into any enterprise? Experiencing Design will show you step-by-step how to unleash the innate creativity that resides in all of us and channel it toward a purpose-led outcome. It is a marvelous read based on sound research. I’m recommending Experiencing Design to everyone in my company to read and relish. -- Maureen Thurston, chief experience officer, AURECONLiedtka, Hold, and Eldridge make the case for how the transformation of individuals through design thinking is actually how it changes individuals and allows them to make greater innovations. The focus on how the process transforms those who use it is a unique and needed contribution to the broader literature. -- Mathew D. Duerden, associate professor of experience design and management, Brigham Young University, and coauthor of Designing ExperiencesGoing beyond tools and processes, the inner evolution of a design thinker is well captured in the compelling new book spearheaded by design thinking guru Jeanne Liedtka. This must-read book charts the abilities and emotional evolution of design thinkers in their quest for innovation. * Your Story, Year in Review 2021: The top 10 books of 2021 for entrepeneurs *Table of ContentsPart I: Introduction1. How Design Shapes Us as We Shape Designs2. Why Design Thinking WorksPart II: The Discovery Process3. Immersion4. Sensemaking5. Alignment6. EmergencePart III: The Testing Process7. Imagining8. Learning in Action9. Putting It All TogetherPart IV: Different Strokes for Different Folks10. The Driver11. The Influencer12. The Analyst13. The SupporterPart V: The Destination14. Personal Development Planning15. Organizational Development PlanningAppendicesNotesAcknowledgmentsIndex

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Book SynopsisPontus Wadström is an independent consultant and advisor in strategy and change based in Stockholm, Sweden, and has worked with all types and sizes of organization in almost all industries. He is also an affiliate researcher and lecturer at KTH Royal Institute of Technology, Stockholm. His research focus is on how large and complex organizations 'do' strategy in practice, all influenced by his previous studies in both management and behavioural psychology.Trade Review"Too often, we try to control the hyperactive world of business with staid and passive strategies, enshrined in documents and presentation materials rather than in hearts and minds. Pontus Wadström's excellent book on active, behaviourally engaged strategy is a welcome antidote to this passivity, and offers a scintillating take on making strategy a living, breathing thing, without turning it into something convoluted and verbose. It outlines the future of behaviour-sensitive strategizing for an ever more complicated world, and will be a powerful tool for any executive trying to develop smart, straightforward strategies." * Dr. Alf Rehn, Professor and Head of the Department of Technology and Innovation, University of Southern Denmark *"This book has been a great source of inspiration for our company's strategy work and was read by our entire management team. It has helped us de-dramatize and concretize the concept of 'strategy' and clearly demonstrates how long-term goals are achieved by prioritizing shorter-term goals, and by continuously driving and developing behaviour linked to such priorities. Pontus' book can be highly recommended." * Lars Bergh, Vice President and CFO, Elgiganten Logistik *"In this book Wadström presents a truly crucial link between strategy and behavioural science as well as sharp and concrete advice to everyone who wants to make strategies come alive in business. This book is an 'Aha!' experience that inspires one to action!" * Elisabeth Wahlström, Business Development Manager, Manpower Group Sweden *"Pontus describes, in a truly accessible way, how organizations can work to realize strategies in practice. This book is, in my opinion, one of the few management books that can really make a difference in your organization." * Peter Hjelmze, Head of Project Management, AFRY *"Pontus Wadström presents an intelligent combination of the usually separated domains of strategy and behavioural psychology. It is a tangible and hands-on guide to how to actually realize your strategy, which is achieved only by fully understanding and affecting the behaviour of the organization." * Daniel Resh, Business Development Manager, Volvo Cars *"I hope that many will read this book, it makes such an important point! Truly great strategies can be perfectly formulated and yet be a total waste of time since it is not clear how they should be realized by the individuals of the organization. Pontus Wadström has clearly and credibly captured the essentials of psychology and management to present how strategy must be linked to behaviours if we are to improve our organizations. This book is therefore as relevant to the CEO, the board and the management team as it is to the psychologist in occupational healthcare or anyone trying to develop an organization and its members. Pontus' background in both academia and practice shines through as he presents in a simple, understandable and theoretically substantiated way both organizations' strategy realization challenges and pitfalls, and how to manage them in real life. This captured me as a reader." * Carin Dannert, Founding Partner, Heartpace Söderberg & Partners *"In today's turbulent time, finding the 'right' strategy is not enough: excellence in realization has become an utterly critical imperative. By introducing the behavioural dimension of strategy work, this book presents a powerful complement to existing management books. Wadström's own practical experience from leading change processes in major firms, in combination with deep insights into relevant research, makes this text a must read for people interested in strategizing processes in organizations." * Dr. Matti Kaulio, Professor and former Head of the Department of Industrial Economics and Management, KTH Royal Insitiute of Technology *"This truly usable book is a must read for all organizations trying to create competitive edge and value for their customers. Its methods built on science and proven experience will help you thrive in today's changing, challenging and fluctuating markets. Clearly presented and to the point in each chapter, Pontus Wadström forms a system and recipe for company success at all levels. Your clients, staff and colleagues will thank you, and your competitors will gasp and wonder what happened." * Mattias Magnell, Leadership Development Manager, Skanska and Chairman of the board of Swedish Chartered Institute for Standards' (SIS) Human Resource Management committee *"An inspiring and accessible one-stop-shop for change makers in search of understanding and accessing the sweet spot where successful strategy execution moves beyond just plans and metrics into a place of people-centric continuous evolution of learning, changing and adaptation." * Åsa Åberg, Head of Executive and Member Office, Plan International *"Wadstrom strives to create a common leadership language of behavioural psychology that would make an organization continuously eager and self-sufficient, with empowered people moving in the right direction; a behavioural strategy to engage within. This is a book worth reading, to understand and to utilize in any organization today. It is well and clearly written but tough to implement." * Dr. Jan-Erik Nordström Business Development Manager Innovation, Neste *Table of Contents Section - ONE: A theory of everything; Chapter - 01: Introduction to strategy and behaviour; Chapter - 02: Strategy, change and behavioural psychology; Chapter - 03: A common language; Chapter - 04: Behaviour – The least common denominator; Section - TWO: Arbitrariness is over; Chapter - 05: Old management principles are no longer good enough; Chapter - 06: The organization, its development and lack of development; Chapter - 07: Evidence and measurement; Section - THREE: Unexpected simplicity; Chapter - 08: Behaviour – The foundation of everything; Chapter - 09: Activators – The igniting spark; Chapter - 10: Consequences – No feedback is also feedback; Section - FOUR: Strategy is behavioural change; Chapter - 11: A behavioural view of strategy; Chapter - 12: To realise strategy is to change; Chapter - 13: Exploiting competitive advantages – Big, best, fast and beautiful; Section - FIVE: Smart as a competitive advantage; Chapter - 14: From individual insight to competitive edge; Chapter - 15: Smart and behavioural strategising; Chapter - 16: The future of competitive advantage

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Book SynopsisDeborah Weinswig is the founder and CEO of Coresight Research, a firm which helps retail clients accelerate innovation and growth. Based in New York City, New York, she was previously Managing Director at Citi Research. She is a frequent keynote speaker and sits on the advisory board of the World Retail Congress. Deborah was recognised as a Top Retail Influencer of 2022 by RETHINK Retail. Renee Hartmann is the founder of consulting firm CLA. Based in Lisbon, Portugal she has over 20 years experience in retail, innovation and global expansion, co-founding several companies including C2 Global.Trade Review"A must-read for anyone interested in the massive $25 trillion retail industry. From customer experience to media, payments, loyalty, the impact of Web 3.0 and supply chain, Deborah Weinswig and Renee Hartmann take an incisive and comprehensive look at the trends impacting the sector, while providing a prescient view of what we can expect to see in this ever more complex industry. Truly a superb read which I highly recommend." * Philip Guarino, Board Director, Harvard Alumni Entrepreneurs *"The last few years have not only presented challenges to the retail industry but also uncovered tremendous opportunities that were never before possible. Next Generation Retail is the ideal guide for early and professional retailers, navigating the myriad of changes in the retail industry to innovate for the future and grab market share." * Guy Yehiav, President, SmartSense *"This book and its authors will change your business and life." * Kay Unger, Kay Unger Design *"When you're connected to Deborah, you are connected to the retail industry. You are connected to the trends. The insights. The possible futures. The up-and-comers. The disruptors. The data. Deborah sets a high bar in the industry and is passionate about challenging while pressing for progress." * Justin Honaman, Head of Worldwide Retail & Consumer Goods, Amazon *"Deborah is one of retail's most dedicated students, offering unique insights from her many years of industry research." * Brian Cornell, Chairman and Chief Executive Officer, Target *"Among the thousands of colleagues I have worked with throughout my career, Renee Hartmann stands out among the very best. She is smart, insightful, thorough, quick, charismatic, and I have watched people young and old, junior and senior, as well as many CEOs, gravitate to her. Next Generation Retail is a treasure trove of insight for anyone wanting to build a retail business while attracting, converting and retaining consumers along the way. This is a mustread for anyone operating, or looking to run, a retail business." * Scott Kronick, Senior Advisor and Former CEO of Ogilvy Public Relations, Asia Pacific *"I had known Deb for 15 years when I first experienced her as a top Wall Street retail analyst. Her take on the consumer and investor was always deeply rooted in data mining, and her sage wisdom on strategy was a distinguishing element of her coverage. I have always been impressed with her critical thinking prowess and how she approaches our industry with a high learning orientation, be that with retail technology, supply chain, or data analytics. Her expanded view of the global economy has also influenced her perspective on sustainability and the transformative trends that retailers must get right in the future. This book is a must read for retail professionals and what lies ahead." * Jeff Gennette, CEO and Chairman, Macy’s *Table of Contents Chapter - 00: Introduction – The changing nature of today’s consumer; Section - ONE: Reaching consumers in new ways; Chapter - 01: Unlocking the metaverse; Chapter - 02: Livestreaming; Chapter - 03: New channels - Instant commerce; Chapter - 04: Connecting with Gen Z and Gen Alpha using their language; Chapter - 05: Creating compelling content to drive commerce; Section - TWO: Monetizing consumers with innovative models; Chapter - 06: Creating retail media to monetize consumer traffic; Chapter - 07: To NFT or not?; Chapter - 08: Bringing blockchain to retail; Chapter - 09: Unique collaborations and crossovers to drive energy and sales; Chapter - 10: Monetizing retail data while maintaining customer trust; Chapter - 11: Embracing Artificial Intelligence (AI) for retail optimization; Section - THREE: What’s ahead? The future outlook for retail; Chapter - 12: What’s ahead?; Chapter - 13: Creating your roadmap

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Book SynopsisJoanna Jensen is Founder of the multi-award-winning baby and child personal care brand, Childs Farm. She is on the Angel Investor Committee of the Invest in Women Task Force, as well as the advisory board of Buy Women Built, Lemonade Dolls and Clothes Doctor Ltd and is a NED to Biscuiteers. Joanna Jenson is Chair of the EISA and the Parella Club, Paralympics GB. She writes a monthly column in The Sunday Times and is based in Marlborough, UK.

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Book SynopsisTable of ContentsForeword xiii Introduction 1 Part I Inspire One Innovation Is the Path, Impact Is the Destination 13 Two What Is Your Audacious Goal? 27 Three Love the Problem, Not Your Solution 39 Four Finding the “Big Idea” 53 Five Lessons from The Lean Startup 61 Part II Validate Six Start Small, Iterate Fast 85 Seven Value 105 Eight Growth 129 Nine Impact 155 Part III Transform Ten Systems Change 181 Eleven Financing Innovation 191 Twelve A Message to Funders 209 Thirteen Making It Stick 229 Fourteen A World of Impact 243 Disclosures 261 Acknowledgments 263 About the Author 269 Index 271

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