Description

Book Synopsis
China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

Chinese Innovation And Branding Leaps

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    RRP £80.00 – you save £8.00 (10%)

    Order before 4pm tomorrow for delivery by Sat 20 Jun 2026.

    A Hardback by Serdar S Durmusoglu

    2 in stock

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      Publisher: World Scientific Publishing Co Pte Ltd
      Publication Date: 21/04/2022
      ISBN13: 9789811249624, 978-9811249624
      ISBN10: 9811249628
      Also in:
      Business, Finance & Law Brands and branding Business innovation

      Description

      Book Synopsis
      China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

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