Description

China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

Chinese Innovation And Branding Leaps

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Hardback by Serdar S Durmusoglu

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China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding... Read more

    Publisher: World Scientific Publishing Co Pte Ltd
    Publication Date: 21/04/2022
    ISBN13: 9789811249624, 978-9811249624
    ISBN10: 9811249628

    Number of Pages: 208

    Description

    China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

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