Description

Book Synopsis
China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

Chinese Innovation And Branding Leaps

    Product form

    A Hardback by Serdar S Durmusoglu

    £72.00

    Includes FREE delivery

    RRP £80.00 – you save £8.00 (10%)

    Order before 4pm today for delivery by Tue 25 Aug 2026.

    2 in stock

      Trusted by thousands of customers. See 2,385+ Customer Reviews

      View other formats and editions of Chinese Innovation And Branding Leaps by Serdar S Durmusoglu

      Book details

      Publisher World Scientific Publishing Co Pte Ltd
      Published 21 April 2022
      ISBN-13 9789811249624
      978-9811249624
      ISBN-10 9811249628
      Also in:
      Business, Finance & Law Brands and branding Business innovation

      Description

      Book Synopsis
      China is the largest emerging market economy and the second largest economy in the world. This fact makes better understanding of the experiences of Chinese firms globally and firms in China crucial factors for enhanced success. In essence, this book focuses on providing conceptual as well as in-depth case and other empirical studies on the challenges faced and lessons learned regarding the 'management of innovation, knowledge management, and branding' by Chinese firms in the global arena as well as foreign firms in China.

      Recently viewed products

      © 2026 Book Curl

        • American Express
        • Apple Pay
        • Diners Club
        • Discover
        • Google Pay
        • Maestro
        • Mastercard
        • PayPal
        • Shop Pay
        • Union Pay
        • Visa

        Login

        Forgot your password?

        Don't have an account yet?
        Create account