Description
Book SynopsisEntrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers.
Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance.
Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the bookâs core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the bookâs core concepts.
Trade Review"It is a literary work that approaches entrepreneurship and innovation with consistency, timeliness, density, and robust foundation. It will be essential for teachers, students and practical executives."
José Edson Lara, University Professor in Master's and Doctoral Programs and CEO, Fundação Pedro Leopoldo, Brazil
"This well-structured book places entrepreneurship in a global context, by emphasizing the environment where modern organizations operate, and training the reader to seek opportunities and building a business to solve emerging needs."
Henrik Totterman, Hult International Business School, USA
"A timely and comprehensive exploration of the multifaceted interplay between innovation, entrepreneurship, and globalization in the context of both developed and developing economies."
Tatiana S. Manolova, Professor of Management, Bentley University, Waltham MA, USA
"This is a well-structured book that clarifies the concepts of Entrepreneurship. It is a must read to students and interested people in the Global Entrepreneurship scene, informative, and comprehensive that is applicable to both developed and emerging countries."
Tarek Hatem, Professor of Entrepreneurship, Founding director of the Entrepreneurship unit American University in Cairo, Egypt
"Entrepreneurship is about action. This book is not only a course text. Through relevant content and examples, it helps the entrepreneurs in their quest for value in innovative business models. The book not only integrates entrepreneurship and innovation, but relates with the sustainability challenged. It is well organized, and written to the readers."Fernando Serra, DSc, Professor of Strategic Management, Graduate Program of Business Administration - Universidade Nove de Julho - UNINOVE
"A timely and comprehensive exploration of the multifaceted interplay between innovation, entrepreneurship, and globalization in the context of both developed and developing economies."
Tatiana S. Manolova, Professor of Management, Bentley University, Waltham MA, USA
"This is a well-structured book that clarifies the concepts of Entrepreneurship. It is a must read to students and interested people in the Global Entrepreneurship scene, informative, and comprehensive that is applicable to both developed and emerging countries."
Tarek Hatem, Professor of Entrepreneurship, Founding director of the Entrepreneurship unit American University in Cairo, Egypt
"Entrepreneurship is about action. This book is not only a course text. Through relevant content and examples, it helps the entrepreneurs in their quest for value in innovative business models. The book not only integrates entrepreneurship and innovation, but relates with the sustainability challenged. It is well organized, and written to the readers."
Fernando Serra, DSc, Professor of Strategic Management, Graduate Program of Business Administration - Universidade Nove de Julho - UNINOVE
It is a literary work that approaches entrepreneurship and innovation with consistency, timeliness, density, and robust foundation. It will be essential for teachers, students and practical executives"
Jos é Edson Lara, University Professor in Master’s and Doctoral Programs and CEO, Funda ç ã o Pedro Leopoldo, Brazil
"This well- structured book places entrepreneurship in a global context, by emphasizing the environment where modern organizations operate, and training the reader to seek opportunities and building a business to solve emerging needs."
Henrik Totterman, Hult International Business School
Table of ContentsIntroduction
Introductory chapter: entrepreneurial discovery, creationary, and business model development
PART I: The environment and entrepreneurship
1 Entrepreneurship and development in the era of globalization
2 Cultural context, entrepreneurship, and development
3 Technology, communications, and entrepreneurship
PART II: Individual characteristics and training
4 Personality, experience, and training
5 Creativity, innovation, and development
PART III: The organization
6 Institutions, governance, and strategy
7 Ethics and corporate social responsibility
PART IV: Process
8 Marketing, technology, and entrepreneurship
9 Financing opportunities and challenges
10 Essentials of bookkeeping
Index
