Description
Book SynopsisThis objective-focused textbook provides a comprehensive and practical grounding in business design and entrepreneurship in the digital economy. For students looking to leverage their STEM expertise into an innovative business, this textbook uses a variety of chapter features and online material to create a blueprint for any new business venture.
Trade Review'An excellent and thorough guide for the entrepreneur looking to build a digital business - extremely comprehensive and clear.' Ian Halifax, Chief Financial Officer, ON24
Table of ContentsForeword; Preface; 1. About innovation and entrepreneurship; 2. Framing the business; 3. Promotion and sales; 4. Delivery and operations; 5. Value capture; 6. Growth and scalability; 7. Intellectual property and protection; 8. Leadership and structure; 9. Key themes and summary points; Appendix A. Principal terms of product licensing agreements; Appendix B. Principal terms of customer service agreements; Appendix C. Principal terms of customer delivery contracts; Glossary; Bibliography; Index.
