Business innovation Books

Book SynopsisJust read it.' Elon MuskThe dramatic inside story of SpaceX ? the world''s leading edge rocket company, whose charismatic and controversial founder now advises the White HouseSpaceX has enjoyed a miraculous decade. Less than 20 years after its founding, it boasts the largest constellation of commercial satellites in orbit, has pioneered reusable rockets, and in 2020 became the first private company to launch human beings into orbit. Half a century after the space race SpaceX is pushing forward into the cosmos, laying the foundation for our exploration of other worlds.But before it became one of the most powerful players in the aerospace industry, SpaceX was a fledgling startup, scrambling to develop a single workable rocket before the money ran dry. The engineering challenge was immense; numerous other private companies had failed similar attempts. And even if SpaceX succeeded, they would then have to compete for government contracts with titans such as Lockheed Martin and Boeing, who had tens of thousands of employees and tens of billions of dollars in annual revenue. SpaceX had fewer than 200 employees and the relative pittance of $100 million in the bank.In Liftoff, Eric Berger takes readers inside the wild early days that made SpaceX. Focusing on the company's first four launches of the Falcon 1 rocket, he charts the bumpy journey from scrappy underdog to aerospace pioneer. drawing upon exclusive interviews with dozens of former and current engineers, designers, mechanics, and executives, including Elon Musk. The enigmatic Musk, who founded the company with the dream of one day settling Mars, is the fuel that propels the book with a daring vision for the future of space this same bravado has now landed him a role in the second Trump administration.Trade Review‘Berger vividly weaves a tale of technology development at its most heroic …The result is a rousing—and hopeful—saga of hard-won innovation succeeding on an epic scale.’PUBLISHERS WEEKLY STARRED REVIEW ‘Berger writes with the kind of hard-won insider authority that only comes through covering the nuts and bolts of the commercial space industry for the past twenty years’ FORBES ‘Eric Berger does a fine job of telling the white-knuckle story of how SpaceX was created in 2002 and came close to collapse several times. Although Liftoff recounts the experiences of many of SpaceX’s brilliant engineers, the near-maniacal Musk is almost at the heart of the story.’ FINANCIAL TIMES ‘Eric Berger's book uses unparalleled access to Musk and all of SpaceX's early staff to place the reader right among them. It is written with verve and polish to keep you turning the pages.’ SPECTATOR ‘The compelling story of how Elon Musk’s relentless quest to get humans to Marks helped SpaceX succeed against the odds makes great reading’ NEW SCIENTIST “This is a book that will hold your rapt attention from start to finish.” — CHARLES BOLDEN, Former NASA Administrator and Four-Time Astronaut ‘The elegant brilliance of the engineering that allows today’s space rockets to land themselves back on earth – or at sea – right way up, and on target to the inch, is all the doing of the teams assembled by Elon Musk – and the story of how he did it, and how for sure he will get us to Mars whether we like it or not, is told in appropriately stellar fashion by Eric Berger in a book that held me captive, in earth orbit, from prologue to epilogue, countdown to splashdown.’—SIMON WINCHESTER

Read more less

Book SynopsisTwo roads diverged in a wood, and II took the one less travelled by,And that has made all the difference.Robert FrostA unique and extraordinary business book, The Poetry Business School is both an inspirational take on how to do business better with more collaboration, communication, and creativity and a beautiful gift book of inspiring poetry. The narrative journey takes the reader through the dialogue, mentoring relationship, and shared poetry between Mark Constantine OBE, Co-Founder and CEO of LUSH, and Deborah Alma, Founder of the Poetry Pharmacy. Green Door Project Founder and Business Psychologist Kate Downey-Evans offers additional business advice.Over the course of this book, what emerges is an inspirational and constructive creative pathway for other businesspeople at their own individual stages along the journey, for both business growth and personal development, remembering that business, at its heart, must be a creative act and a communication of ideas.In essence, that combination of poetry, awareness of our well-being and that of those who work with us, and business practice introduces the potential road map for a harmonious blend of emotional intelligence, creativity, leadership, and meaningful connection. Embrace Business as a poem' and discover how to listen to your intuition, overcome fear, embrace risk, avoid burnout, and turn vulnerability into strength all through the creative power of poetry.As professionals recognise the power of poetry to enrich their personal lives and enhance their contributions to the workplace, a new paradigm emerges one where the art of language becomes a catalyst for holistic success.

Read more less

Book SynopsisJo Owen has worked with over 100 organisations around the world in most major industries and has written 15 books on leadership and management including the best-selling How to Lead, How to Manage and Tribal Business School. He is the founder of eight charities which have a collective turnover of 100 million and was awarded the OBE by the Queen for starting Teach First which is now the largest graduate recruiter in the UK.  He built a business in Japan without speaking Japanese; he created HBOS business banking; was a partner at Accenture and started his career at P&G. Jo also has spent eight years working with tribes across the world to discover how they survive and succeed, and what businesses can learn from them.Table of Contents 1 Think well, live well: the power of optimism 2 See light in the darkness: the power of emotional intelligence 3 Be kind to yourself: the power of FAST thinking 4 Control your destiny: the power of self-belief 5 Reach out: the power of connections and networks 6 Recharge your batteries: the power of recovery 7 Stay mindful: the power of choice 8 Craft your mission: the power of purpose 9 Keep on learning: the power of growth 10 Find your sanctuary: the power of culture Conclusion: choose your path

Read more less

Book SynopsisWinner of the FT & McKinsey Business Book of the Year Award 2020'Deeply researched and highly entertaining.' The Times'Lively and revealing.' Economist'Clear-eyed and objective.' New York TimesThe inside story of the how Instagram took over the world.Drawing on interviews with all the key figures at Instagram, No Filter vividly recreates the rise of the most successful photo app in history: from its origins in a Silicon Valley coffee shop, to its unprecedented billion-dollar acquisition by Facebook, to its founders' dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.The result is the definitive story of how a simple platform revolutionised tech, business, and popular culture. Instagram has remade us all in its image. This book reveals how._____One of the best books of the year according to: The Times Fortune Financial Times Inc. Economist Newsweek'Brilliant . . . Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk'Deeply sourced . . . A compelling tale of app jealousy.' Financial Times'Frier captures the power Instagram came to wield in society even among those who didn't use it.' Washington PostTrade ReviewDeeply researched and highly entertaining . . . packed with anecdotes and insider accounts . . . it eloquently describes how the app changed millions of lives, generating a new industry of "Instagram influencers". * THE TIMES *Deeply sourced . . . A compelling tale of jealousy. * FINANCIAL TIMES *No Filter manages to be clear-eyed and objective, without sensationalizing or oversimplifying . . . We need a book like this . . . I spend hours staring at the screen, and now I have a better sense of who's staring back. * NEW YORK TIMES *Fascinating . . . Instagram's social impact makes it more than just another story of Silicon Valley business success. * REUTERS *A brilliant exploration of the highs and lows of human nature . . . Vivid reporting and electric story-telling. -- Ashlee Vance, author of ELON MUSK: How the Billionaire CEO of SpaceX and Tesla is Shaping our FutureFrier landed interviews with Instagram's founders, executives, and competitors to chronicle the company's meteoric growth. -- BUSINESS BOOKS YOU NEED TO READ IN 2020 * INC *A deeply-reported and beautifully written account of a company that has changed society, fame, culture, business, and communication. -- Nick Bilton, author of HATCHING TWITTER: A True Story of Money, Power, Friendship and BetrayalRiveting and wonderfully reported . . . Will ignite a conversation about the often unconscious role we play in increasing Instagram's formidable, maybe even terrifying, reach. -- Bethany McLean, co-author of THE SMARTEST GUYS IN THE ROOM: The Amazing Rise and Scandalous Fall of EnronHow Instagram defied the odds to become one of the most culturally defining apps of the decade . . . Unprecedented exclusive access. -- SILICON VALLEY’S MOST ANTICIPATED BOOKS OF 2020 * FORBES *A deep-dive into the social media platform we all love. -- BOOKS YOU ABSOLUTELY NEED TO ADD TO YOUR READING LIST IN 2020 * COSMOPOLITAN *A vibrant play-by-play [account] . . . Irresistible drama . . . Frier is willing to find the cracks in Instagram's glossy appearance. * NPR *One of my favorite books of recent months . . . A meticulously reported, beautifully told story. -- Casey Newton * THE VERGE *A comprehensive new history . . . Intriguing * DAILY TELEGRAPH *Inside the darker side of Instagram * EVENING STANDARD *Instagram has reshaped how we eat, shop, talk and present ourselves. In No Filter . . . Sarah Frier offers a rare glimpse into how the company came to be a formidable force in the tech industry. -- BEST TECH BOOKS OF 2020 * MASHABLE *A lively and revealing account of how the world came to see itself through [Instagram founder] Mr Systrom's lens . . . The tale of nerds who struck gold offers glimpses of Silicon Valley's weirdness. * THE ECONOMIST *No Filter offers an engaging account of how tech founders' ideals inevitably have to be squared with making profits. * WALL STREET JOURNAL *A fascinating business story - but also much more than that . . . Frier is a skilled reporter and an astute and sensitive cultural observer. No Filter is a vital read for anyone seeking to understand the incredible power Silicon Valley executives exercise over us, and the opaque, unpredictable and undemocratic mechanisms by which they do so. * New Statesman *A vivid portrait of clashing Silicon Valley egos -- Best Books of the Year: Business * Financial Times *Officially, this is the tale of the photo-sharing app Instagram, but it's also a wider story of Silicon Valley - the fragile egos, the feuds, the deals done around fire pits . . . Mark Zuckerberg is the book's sometimes cartoonish villain, ending staff meeting with the cry: "Domination!" -- Business Books of the Year * SUNDAY TIMES *

Read more less

Book SynopsisFrom the million-copy-bestselling author of Execution'Ingenious . . . An insightful and practical guide for leaders and practitioners at every level.' ForbesWelcome to the age of big tech. The old rules no longer apply.How do companies build a competitive advantage in the digital age? In this lively, accessible guide, Ram Charan - million-copy-bestselling author and advisor to some of the world's top CEOs - reveals that the tech giants have radically rewritten the rules of business. If you want to win, you need to learn to play a new game.Delving into the inner workings of the likes of Netflix, Amazon and Alibaba, Charan uncovers the six rules that the digital giants use to stay ahead: from their emphasis on creating corporate 'ecosystems', to the way they approach team organisation and moneymaking. And he outlines how to use these rules to transform your business, starting today.'One of the world's preeminent counselors to CEOs.' Harvard Business Review'The most influential consultant alive.' FortuneTrade ReviewWinning in the digital age is actually less about how you use technology than about how you use your brain. Ram Charan understands this better than most, and he turns conventional principles on their head with this ingenious reframing of competitive advantage . . . An insightful and practical guide for leaders and practitioners at every level. * Forbes *I like this summary of the competitive reality . . . Relates a wealth of current experience from global clients. * Inc. *

Read more less

Book SynopsisAn extensive and practical new book, from a former law firm CEO, that shows how to adopt Value-Based Pricing in the legal industry. Filled with real-world expertise, advice, and perspectives.

Read more less

Book Synopsis'A fascinating page-turner... An indispensable guide to modern innovation and entrepreneurship.'Walter Isaacson, no. 1 bestselling author of Steve JobsPerfect for readers of Elon Musk by Ashlee Vance and Zero to One by Peter TheilOut of PayPal's ranks have come household names like Elon Musk, Peter Thiel, Max Levchin and Reid Hoffman. Since leaving Paypal, they have formed, funded, and advised the leading companies of our era, including Tesla, Facebook, YouTube, SpaceX, Yelp, Palantir, and LinkedIn, among many others. Yet for all their influence, the incredible story of where they started has gone largely untold. In The Founders, award-winning author Jimmy Soni narrates how a once-in-a-generation collaboration turned a scrappy start-up into one of the most successful businesses of all time. Facing bruising competition, internal strife, the emergence of widespread online fraud, and the devastating dot-com bust of the 2000s, their success was anything but certain. But they would go on to change our world forever.Informed by hundreds of interviews and unprecedented access to thousands of pages of internal material, The Founders explores how the seeds of so much of what drives the internet today were planted two decades ago.Trade ReviewA fascinating page-turner about the brilliant and competitive innovators who created PayPal and went on to shape our digital world. Deeply reported and bracingly written, this book is an indispensable guide to modern innovation and entrepreneurship. * Walter Isaacson, bestselling author of Steve Jobs *The real secrets of Silicon Valley are the tight networks of friendship and business that propel new ideas, companies, and personalities into the world. The most consequential of these networks in recent decades is the one that began at PayPal. Here Jimmy Soni delivers a startup-hustle story for the ages, revealing why their wild entrepreneurial ride did so much to build Silicon Valley's supersized present. * Margaret O’Mara, author of The Code: Silicon Valley and the Remaking of America *This book is stunning in its depth and clarity, especially given the complexity of its subject matter: the intertwined early lives of some of the greatest innovators of the twenty-first century. This is the rare book that combines deep research, powerful storytelling, and wit. Anyone who wants to understand how great things get built will benefit from reading it. * Luke Burgis, author of Wanting: The Power of Mimetic Desire in Everyday Life *Anyone who has used the internet in the last decade will find The Founders a revealing and sometimes shocking look inside today's tech revolution and the very human wizards who have transformed our lives-for good and ill. * Kati Marton, author of The Chancellor: The Remarkable Odyssey of Angela Merkel *Table of Contents1: Building Blocks 2: The Pitch 3: The Right Questions 4: "What Matters to Me Is Winning" 5: The Beamers 6: Hosed 7: Money Talks 8: If You Build It 9: The Widget Wars 10: Crash 11: The Nut House Coup 12: Buttoned-Up 13: The Sword 14: Ambition's Debt 15: Igor 16: Use the Force 17: Crime in Progress 18: Guerrillas 19: World Domination 20: Blindsided 21: Outlaws 22: And All I Got Was a T-shirt 23: Conclusion: The Floor

Read more less

Book SynopsisUntil now, the literature on innovation has focused either on radical innovation pushed by technology or incremental innovation pulled by the market. In Design-Driven Innovation: How to Compete by Radically Innovating the Meaning of Products, Roberto Verganti introduces a third strategy, a radical shift in perspective that introduces a bold new way of competing. Design-driven innovations do not come from the market; they create new markets. They don''t push new technologies; they push new meanings.It''s about having a vision, and taking that vision to your customers. Think of game-changers like Nintendo''s Wii or Apple''s iPod. They overturned our understanding of what a video game means and how we listen to music. Customers had not asked for these new meanings, but once they experienced them, it was love at first sight.But where does the vision come from? With fascinating examples from leading European and American companies, Verganti shows that for truly breakthrTrade ReviewOne of the Design Primers for Businesspeople. Eschewing the received wisdom that the customer is always right, Politecnico di Milano professor Verganti focuses on game-changing designs that up-end expectations and create entirely new markets... Verganti also includes a useful section on how executives can attempt to instigate their own programs of radical innovation. One of the Best Innovation and Design Books of 2009. - BusinessWeek, December 16, 2009 How should a company devise new meanings and create the designs to embody them? Mr. Verganti suggests that companies form relationships with "interpreters"--individuals and organizations looking at settings similar to the one in which the company's products would be used. For Mr. Verganti, it might be said, if life imitates art, corporate life should imitate the making of art. - The Wall Street Journal, October 9, 2009 If you follow Mr. Verganti's advice, it may take a while, but your competition will be left wondering how it was you managed to redefine (and capture) their business". - San Francisco Book Review, September 2009 Verganti ... tells how design innovators add "unsolicited meaning" that consumers don't even know they're craving -- and they create products people can't live without. - BiZed, November-December 2009 One of the best books of the year is undoubtedly "Design-Driven Innovation". In it Verganti attacks one of the central mysteries of innovation--how can a company successfully create a product that is a radical break from the past, and which shows the way to a new future? - John Caddell on The Customer Collective, August 12th 2009 Consumption-driven wealth and status are being replaced by identity, belonging, and a strong desire to contribute and do something "meaningful" rather than just acquire things. Roberto Verganti, in his new book, Design-Driven Innovation, argues that there is a "Third Way of Innovation," driven by meaning, or to be more precise, by those cultural "interpreters" who have the ability to "make sense of things" and give existing things new meaning -- and thus create new markets. - Design Mind, September 2009Table of Contents1. Design-Driven Innovation. An introduction Part One: The Strategy of Design-Driven Innovation 2. Design and Meanings. Innovating by making sense of things 3. Radical Pushes. Placing design-driven innovation in the strategy of a firm 4. Technology Epiphanies. The interplay between technology-push and design-driven innovation 5. The Value and the Challenges. Why companies do or do not invest in design-driven innovation Part Two: The Process of Design-Driven Innovation 6. The Interpreters. Doing research with the design discourse 7. Listening. Finding and attracting key interpreters 8. Interpreting. Developing your own vision 9. Addressing. Leveraging the seductive power of the interpreters Part Three: Building Design-Driven Capabilities 10. The Design-Driven Lab. How to start 11. Businesspeople. The key role of top executives and their culture

Read more less

Book SynopsisThe story of Paddy Power's growth from a small chain of Irish bookies to the biggest gambling company in the world.Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the costImpeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it's also the story of how that victory may have come at an extraordinary cost to their customers and society at large.Trade Review‘An eminently readable and illuminating work' Business Post ‘Exciting and reads like a thriller in parts … Intriguing book and a brilliant read’ Ray D’Arcy A Second Captains Sports Book of Year Selection ‘It’s a pacey, lucid, sometimes amusing and often engrossing read, but it’s also a book that will boil your blood.’ Liam Fay, The Times ‘Terrific’ Malachy Clerkin, Irish Times ‘Aaron Rogan’s book is a feat of investigative journalism and analysis … It’s unlikely you will read a better Irish sports book this year.’ Richard Fitzpatrick, Irish Examiner, Sports Books of the Year

Read more less

Book SynopsisThis book will give you many hours of your life back.''Timely and necessary . . . a must-read'' Cal Newport, author of Digital MinimalismScheduling doctor''s appointments. Planning a party. Buying a present. Filling out paperwork. These are the kind of secretarial and managerial tasks necessary to run a life and a household. Elizabeth Emens was a working mother with two young children, swamped like so many of us, when she realised that ''life admin'' was consuming her. Desperate to survive and to help others along the way, she gathered favourite tips and tricks, admin confessions, and the secrets of admin-happy households.Drawing on her research and writing in a wholly original manner, she shows how admin affects our lives; how we might reduce, redistribute and even prevent it; what ''admin personalities'' we might have; and how to deal with it in relationships. The Art of Life Admin teaches us all how to do less of it, and to do it better.Examples from the book:1) Find ways to make things end. For instance, try writing No Need to Reply (NNR) on texts and emails. Save others time; they might even return the favour.2) Start bypassing the to-do list when you face real-time admin requests. Email someone the information she wants while she''s still standing there - so it never goes on your to-do list. 3) Spend your Admin Savings Time well. If you save yourself an hour, spend that hour doing something you really want - or need - for yourself.***''Reading The Art of Life Admin is like sitting down with a friend who knows exactly how it feels to be drowning in your To Do list, and throws you a very welcome lifeline to help you to make your way out''Brigid Schulte, author of the New York Times bestseller Overwhelmed''Every so often you come across a book that really does profoundly change how you see the world. This is just such a book - it will, by force of its own genius, reprogram your life and give you new tools for seeing things as they actually are''Tim Wu, author of The Attention Merchants''Emens maps the political, psychological and practical landscape of admin hell with humour and hopefulness. This intelligent, witty book will shed new light on everyone''s to-do list''Dr Clare Carlisle Tresch, King''s College LondonTrade ReviewThis practical proven book shows you how to immediately take control of your life, clarify your goals and concentrate on the most valuable use of your time every minute -- Brian Tracy, author of Eat that FrogMs Emens' tips for working through admin knots have given me lots of ideas, especially for clearing the "murky admin" that has been on my list for too long . . . I'm also making another list - fun things to do with all the time I've saved -- Claer Barrett * Financial Times *Reading The Art of Life Admin is like sitting down with a friend who knows exactly how it feels to be drowning in your To Do list, and throws you a very welcome lifeline to help you to make your way out -- Brigid Schulte, author of the New York Times bestseller OverwhelmedThis book is a must-read for anyone who feels overwhelmed by admin at home -- Cal Newport, author of Digital MinimalismLife admin is apparently invisible even to the authors of most time management books, which is what makes Emens's book so refreshing . . . solid advice -- Oliver Burkeman * Guardian magazine *Shift up, Marie Kondo . . . Elizabeth Emens is on to something with her analysis of the time-gobbling role that admin now plays in our days . . . When she describes it to others they tell her she is seeing into their marriages and minds . . . She has instant practical suggestions . . . Emens' book is a call to distinguish what we must do from what can be minimised . . . In our uncertain world at least we can deal with the small stuff -- Jenni Russell * The Times *This clever book is for both the lovers and the haters of admin! Most importantly for me, reading about the practical solutions on how to simplify your admin, is the biggest pull of all -- Vicky SilverthornIn her illuminating book Elizabeth Emens maps why life admin weighs us down and how, practically, we can shed the load. It's a must read for everyone burdened with to-do lists and searching for more time to do the things they really want

Read more less

Book SynopsisAshutosh Garg is the CEO & Founder of Eightfold.ai and the host of the 'The Brand Called You' podcast. He is based in San Francisco, California. Kamal Ahluwalia is an author, AI expert and the President of Eightfold.ai. Kamal is based in San Francisco, California. Alexandra Levit is a workforce consultant and futurist. She is also a columnist for the Wall Street Journal and the author of Humanity Works. She lives in Chicago, Illinois.Trade Review"Deep Talent is the book for now. The journey towards the skills-based organization is accelerating exponentially, driven by significant advances in AI. Ahluwalia, Garg and Levit provide us with the roadmap for getting there." * Ravin Jesuthasan, author, futurist and Global Leader for Transformation Services, Mercer *"Enlightening, inspiring, and practical, Deep Talent is the definite guide for business and people leaders to understand and make sense of the massive shifts happening in the world of talent, learning, diversity and technology, and their impact on the workforce in 2023 and forward. The authors provide a comprehensive framework to learn and operate in today's work world." * Enrique Rubio, HR Thought Leader and Founder of Hacking HR Community *"Deep Talent is an essential read to help managers and leaders to understand the accuracy and fairness of AI in the new world of work." * Laurie Ruettimann, HR thought leader and author *"Organizations need both people and technology to grow and be profitable. Deep Talent is the must-read to bring those two forces together and create positive results. The real-world examples and case studies make it a resource that will never collect dust on your bookshelf." * Sharlyn Lauby, HR thought leader and founder, HR Bartender Community *"Deep Talent is a critical conversation worth reading if you value talent attraction, development, and retention in your organization. This book is for anyone who wishes to chart the most effective path forward in our new and evolving world of work." * Joey Price, President and CEO, Jumpstart:HR and host of While We Were Working *Table of Contents Chapter - 00: Introduction; Chapter - 01: It’s a matter of perspective; Chapter - 02: The role of deep learning in talent; Chapter - 03: Under the hood of talent intelligence; Chapter - 04: Skill acquisition and the rise of customized learning; Chapter - 05: Diversity is everyone’s issue; Chapter - 06: The government’s role in skill development; Chapter - 07: Talent intelligence and industry-specific labor shortages; Chapter - 08: Taking talent intelligence into the future; Chapter - 09: Conclusion;

Read more less

Book SynopsisThe essential guide to creating a successful organization by making things easier, better and more straightforward for your customers. Leadership Book of the Year 2023, as awarded by the Institute of LeadershipAcross all sectors, organizations' fixation with functionality has meant that the 'human' elements of the customer's experience have become neglected. Strict processes and automated procedures have created organizations full of people who aren't allowed to act in a 'human' way. As a result, and despite these new technologies, customers are no more satisfied than they were a decade ago (according to the Institute of Customer Service) and, according to Edelman, they now trust big organizations even less than they did in the past. In The Human Experience, John Sills draws upon extensive research and illustrative case studies to explain that the emotional experience is just as important as the functional one, and, if done right, will create a more efficient business. He also demTrade ReviewEven though Britain proudly claims to be a service economy, most transactions with business and government seem designed entirely around the convenience of the service provider, not the value to the consumer. We really do need a Copernican revolution in both government and commerce to overcome this wasteful misalignment of effort, and this revelatory book will tell you exactly where to start. -- Rory Sutherland * Vice Chairman at Ogilvy UK, TED Global speaker and Author of Alchemy *Well written, witty, keenly observed and with passion. One for humans, aren’t we all? -- Tim Mason * CEO at Eagle Eye, former Deputy CEO and CMO at Tesco *John Sills’ entertaining and convincing book contains a vital message; the best way to build and sustain a great consumer company is not to deny but to celebrate mutual trust and common humanity. Never mind making business more successful, this book could make the world a better place. -- Matthew Taylor * CEO, NHS Confederation and former CEO of the RSA *In a world of shocks, uncertainty and measurement skewed towards the functional, this is a powerful case for thinking just as hard about how organisations make customers and colleagues feel. Here is the perfect guide to ‘doing the right thing’ and making businesses more trusted and sustainable. -- Vernon Everitt * Managing Director, Customers, Communication & Technology, Transport for London *Calling all business leaders - please read this book and restore humanity to your company’s customer experience! -- Ash Schofield * Chief Executive Officer at giffgaff and Marketing Academy Fellow *John Sills is a master story teller, his arguments powerful from a career spent relentlessly in the pursuit of making things better for customers. An extremely funny, heart-warming, and practical guide to how we go about restoring humanity to the customer experience. Regardless of industry sector, this is one of the most relevant reads of our times, for any leader looking to do better by and for the people they serve. -- Sharon Davies * CEO of Young Enterprise *There is no business “growth hack” greater than loving and caring for your customers. John shows you how and reminds you why. -- Lauren Currie OBE * Founder of UPFRONT *Focusing on “what matters” to the individual and wrapping themselves around them in tackling their questions and problems has and always will be what First Direct is all about. John’s book brings this philosophy to life fantastically. It’s simple really – solve for what matters and good business outcomes happen. -- Chris Pitt * Chief Executive Officer at first direct *John brings a very human touch to understanding brilliant customer experience, with fantastically vivid examples. -- Mark Evans * Managing Director, Marketing and Digital at Direct Line, Board Member of The Marketing Society and Chair of School of Marketing *This is a great book. It should be read by anyone who cares about creating and receiving fantastic customer experiences (which is pretty much everyone). -- Owain Service * CEO at CogCo, Managing Director and Co-Founder of the UK Government's Behavioural Insights Team *John Sills builds the case for restoring humanity to customer experience with pertinent and accessible examples. The Human Experience is insightful, persuasive and motivating. A must read for business leaders. -- Seán Meehan * Martin Hilti Professor of Marketing and Change Management, IMD Business School *The most relatable, relevant and riveting book on customer experience I have come across. A must read! -- Ritchie Mehta * CEO at School of Marketing *John has created an extraordinary collection of insights that would inspire any leader in business to look again at their customer experience with fresh eyes and see the power of the human role. It is an entertaining read with a mixture of his personal anecdotes as a consumer, against his wise insights as a world class expert. John dispels many established myths and sets out a refreshing landscape of ideas to bring the humanity back to the centre. I thoroughly recommend the book, whether for a student, or a seasoned leader. -- Joe Macleod * Author, Ends *Very impressive, and really useful for those who genuinely want to ensure their customers are well served! -- Richard Sells * Former Chief Innovation Officer, Electrolux *Challenges the negative power inherent in current marketing group think. -- Raoul Pinnell * Chairman, MediServices Healthcare *A critical customer experience masterpiece – challenging, important, funny and practical. If you have customers, read this book. -- Charlie Dawson * Author of The Customer Copernicus *

Read more less

Book SynopsisAn enlightening insight into how creative and innovative leaders and their teams can find success, even in the most difficult circumstances.One of the biggest challenges of business leadership is recognising new opportunities and implementing them effectively. Too often, leaders fall back upon the status quo, relying upon tried and tested methods that may lead to good results but will never have the same impact as a bold new strategy. In Bright Sparks, John Tusa explores situations where pioneering leaders in various sectors have overcome challenges to deliver inspired, imaginative and bold initiatives that make a huge impact upon business and society. Through these aspirational stories of leadership, from sectors such as journalism, tech, politics and the arts, John explores the full journey of innovation and how it can lead to significant results.This is an inspirational read for any business leader interested in how to turn their boldest ideas into reality and how, in

Read more less

Book SynopsisRidley is spot-on when it comes to the vital ingredients for success' Sir James DysonBuilding on his bestseller The Rational Optimist, Matt Ridley chronicles the history of innovation, and how we need to change our thinking on the subject. Innovation is the main event of the modern age, the reason we experience both dramatic improvements in our living standards and unsettling changes in our society. It is innovation that will shape the twenty-first century. Yet innovation remains a mysterious process, poorly understood by policy makers and businessmen alike.Matt Ridley argues that we need to see innovation as an incremental, bottom-up, fortuitous process that happens as a direct result of the human habit of exchange, rather than an orderly, top-down process developing according to a plan. Innovation is crucially different from invention, because it is the turning of inventions into things of practical and affordable use to people. It speeds up in some sectors and slows down in others. It is always a collective, collaborative phenomenon, involving trial and error, not a matter of lonely genius. It still cannot be modelled properly by economists, but it can easily be discouraged by politicians. Far from there being too much innovation, we may be on the brink of an innovation famine.Ridley derives these and other lessons from the lively stories of scores of innovations from steam engines to search engines how they started and why they succeeded or failed.Trade Review‘An insightful and charming exploration of questions that range from the truly profound (How does our species capture energy to stave off decay and death?) to the merely fascinating (Why did it take us so long to invent the wheeled suitcase?)’ Steven Pinker, Johnstone Professor, Harvard University, and author of Enlightenment Now ‘From the Stone Age to smartphones and from farming to fission, Matt Ridley demonstrates with a plethora of examples how innovation has changed and, for the most part, improved the human condition, despite repeated resistance and frequent failure. Given the freedom of thought that innovation needs, he argues, we can ensure the survival of the planet. We abandon it or constrain it at our peril’ Sir Tim Laurence, Chairman of English Heritage ‘In this insightful and delightful book, Matt Ridley explores the wondrous causes of innovation, the force that drives our modern economy. He shows that it’s a team sport, but one that features many colourful stars. It’s a joy to tag along with him as he mines the history of human advances to discover nuggets of useful lessons’ Walter Isaacson, author of Steve Jobs ‘A compelling case for free enterprise and free trade and the power of serendipity.’ Liz Truss MP, Secretary of State for International Trade

Read more less

Book Synopsis** Business Book Awards 2023 Finalist **“An essential guide for any professional interested in understanding how to implement and influence change” Prof. Adam Boddison, - Chief Executive, Association for Project ManagementLeading change in organizations is always hard, but this original, game-based handbook will at least make it much more fun! Based on real-life case studies and reflecting the most common challenges facing any change ninja, this is a story where you get to make the decisions at each stage, and discover the impact of your choices.**This interactive approach will appeal particularly to non-linear thinkers and those who learn best through action and application. It’s pragmatic, focusing on tips for getting people on board and on identifying small, doable ‘ninja moves’ that gain traction and build momentum by stealth.After lots of training in things like project management, agile change and leadership, Dr Tammy Watchorn discovered none of this really helped as the focus was always on process rather than people. By understanding how people work instead, she soon found she could deliver successful change by stealth with ninja moves.Trade ReviewAn accessible guide to undertaking change..I read this book in one day, it was a joy, I can’t recommend it highly enough. A primer for change managers novice or experienced alike. * Amazon *This is the type of book you keep by your side and revisit regularly. I think each time you read it you’d learn more about yourself and change. * Amazon *Immersive, un-put-downable, hilarious, packed with learning and tools...Buy this book, read it, have fun, put the learning into practice, make a difference! * Amazon *Table of ContentsTable of ContentsOnce upon a timeSetting the scene – provides the backdrop for the stories within the book and where the author started the journey. Describes the complexity and fog that is the adventure aheadHow to playInstructions for playing the adventure game including rules and explanation of life lines and health scores.CharactersDescription of the fictitious characters the adventurer will meet on the journey. One of the main characters is Prof Eddie Obeng. He is not fictitious and much of his teaching is scattered throughout the book. Often referred to simply as the ProfChallenge 1: Innovation WorkshopGame over: At any point in the book you can make a decision that lands you here. It might be the wrong decision or you might have just decided you’ve had enough and want a new job. You can choose to end your journey here, restart the game or reset the last ‘bad’ decision.Sam’s Fables Part 1: The professor of changeSam’s fables is a book within a book. A handbook for the adventurer. Challenge 2: Creating spaceSam’s Fable’s Part 2 Ship ahoy me heartiesChallenge 3: I didn’t sign up for thisSam’s Fables part 3 Do your homework..Challenge 4: Well that does look differentSam’s Fables part 4 That will never workChallenge 5 Virtually VirtualSam’s Fables part 5 Don’t we have a plan for that?Challenge 6: Out with the oldSam’s Fables Part 6 The Wasp, the Volcano and the StingChallenge 7: Shall we do what we always do?Sam’s Fables Part 7 What a difference a name makesChallenge 7: ContinuedChallenge 8: Too Serious to PlaySam’s Fables Part 8 Alien InvasionChallenge 9: Beating the DrumSam’s Fables part 9 Quiz timeChallenge 9 Part 2: Beating the DrumChallenge 10: I think we should lead this collaboration,Sam’s Fables Part 10 If it makes sense it’s probably sense makingChallenge 11: Hack to the futureYou made it !!!!Sam’s Fables part 11: Tool kitA summary of the tools described in the book with a short description of how to use them and a template to use.

Read more less

Book SynopsisRicardo Semler took over his father's company, Semco (founded in 1954), at the age of 19. Not only did he turn the company round, he made it an outstanding success. On the brink of bankruptcy in 1980, Semco achieved revenues of $34 million in 1993 - and $160 million in 2000. Semler threw out the rule book: for example, workers make their own decisions; every corporate decision is put to the vote; people turn up to the meetings they want to be at. It sounds insane: but it works.Trade ReviewThe way that Ricardo Semler runs his company is impossible; except th at it works, and works splendidly for everyone. I relish this book. It revived my faith in human beings and my hope for business everywhere -- Charles HandyIn this book, Ricardo Semler tells how Semco, Latin America's fastest growing company, uses a revolutionary way of working to run a profit-making company with a work force who love their jobs. * The Sunday Times *Are there real-life lessons to be learned? The answer is yes...Pragmatic, inspirational and intriguing advice. * The Times *Ricardo Semler is our kind of capitalist * Guardian *Semco takes workplace democracy to previously unimagined frontiers * The Times *

Read more less

Book SynopsisA comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.Table of ContentsAcknowledgments ix Foreword Erik Roth x SCENE 01 There’s No More Business As Usual viii The Butterfly Effect and Long-Range Planning 12 Applied Design Thinking Is Strategic Innovation 16 Time to Think beyond Crisis Mode 18 Changing Management Paradigms 22 SCENE 02 What Is Design Thinking, Really? 26 Is Design Thinking a Science or an Art? 34 Design Thinking Has Been Oversimplified 38 SCENE 03 Applied Design Thinking in Business and Strategy 46 Design Thinking to the Rescue 56 We’ve Lost Touch with What’s around Us 58 Every Future Business Leader Needs to Be a Good Design Thinker 60 The 10 Design Thinking Principles That Redefine Business Management 62 SCENE 04 Introducing the Design Thinking MBA 76 Business Challenge 01: Growth 82 Business Challenge 02: Predictability 94 Business Challenge 03: Change 108 Business Challenge 04: Maintaining Relevance 118 Business Challenge 05: Extreme Competition 126 Business Challenge 06: Standardization 136 Business Challenge 07: Creative Culture 148 Business Challenge 08: Strategy and Organization 156 SCENE 05 Hiring Design Thinkers Is Not Enough; We Need to Create Design Thinking Companies 188 About the Author 203 Photo Credits 204 Index 205

Read more less

Book SynopsisAn essential guide for small business owners and entrepreneurs looking to use artificial intelligence to automate tasks, improve customer service, make better decisions, grow their businesses faster, and stay ahead of the AI curve.ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work. But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business—including information on selecting tools, a timeline for implement

Read more less

Book SynopsisHard - won advice practical business advice from the hugely successful entrepreneur and founder of the Rodial skincare, Maria Hatzistefanis - with plenty of advice, tips and practical steps to follow, she demonstrates how to kick start your career and be the best you can be in business.'A truly very inspiring book' -- ***** Reader review'One of the best books I have ever read' -- ***** Reader review'Inspirational and real' -- ***** Reader review'Truly inspiring and a total must read' -- ***** Reader review'The tips, advice and actionable steps are fabulous!' -- ***** Reader review'Obsessed with this book I can't put it down!!' -- ***** Reader review*******************************************************************************************"You are not born an entrepreneur. It's a skill that you learn along the way."When the skincare company Rodial launched its cult 'snake' serum, the press quickly called the business an 'overnight success'. However, Rodial's founder Maria Hatzistefanis had been toiling for 18 years, building the company from scratch in her bedroom. Now, the beauty boss sets out to demonstrate in this very accessible book that its success stemmed from sheer hard work, tireless efforts and a lot of patience.Fashion-loving Maria set out with a dream to build a beauty business and - despite not excelling at school, and being fired from her first job - she has achieved it. She did it by dreaming big, working hard, surrounding herself with the best, taking risks, creating buzz and building her own personal brand, which is now a favourite with high-profile models and media personalities including Poppy Delevingne, Daisy Lowe and Kylie Jenner.Crucially, she believes anyone can do this and her book, brimming with good sense, great advice, tips and secrets - all presented in an easy, friendly style - shows how.

Read more less

Book SynopsisBy the bestselling author of The One Minute Manager, a business parable that teaches organizations to cope successfully with change.Every day organizations around the world launch change initiatives often big, expensive ones designed to improve the status quo. Yet 50 to 70 percent of these change efforts fail. A few perish suddenly, but many die painful, protracted deaths that drain the organization''s resources, energy and morale.So, Who or what is killing change? That''s what you''ll find out in this delightful whodunit. The story features a Columbo-style detective named Agent who''s investigating the murder of yet another Change. One by one, Agent interviews thirteen prime suspects, including a myopic leader named Vision; a chronically tardy manager named Urgency; an executive named Communication whose laryngitis makes communication all but impossible; and several other dubious characters.The suspects are sure to sound familiar, and you''re bound to relate them to your own workpla

Read more less

Book Synopsis''Packed end to end with ways to see the world in new ways'' Mike Krieger, cofounder, Instagram ''Designed to spark creativity, help solve problems, foster connection and make our lives better'' Gretchen Rubin''Navigate today''s world with agility, resilience and imagination'' Lorraine Twohill, CMO, GoogleWhat do they teach you at the most prestigious design school in the world? For the first time, you can find out. This highly-visual guide brings to life the philosophies of some of the d.school''s most inventive and unconventional minds, including founder David Kelley, Choreographer Aleta Hayes and Google Chief Innovation Evangelist Frederik Pferdt and more. Creative Acts for Curious People is packed with ideas about the art of learning, discovery and leading through creative problem solving. With exercises including:- ''Expert Eyes'' to test your observation skills- ''How to Talk to Strangers'' Trade ReviewCreative Acts for Curious People is a delightful, compelling book that offers a dazzling array of practical, thoughtful exercises designed to spark creativity, help solve problems, foster connection, and make our lives better * Gretchen Rubin, New York Times bestselling author and host of the Happier podcast *Mastering the skills of creativity, inventiveness, and improvisation may seem to be out of reach, but not if you are brave enough to read this extraordinary book. With memorable illustrations and compelling exercises, Creative Acts for Curious People clearly lays out practical ways to overcome any obstacle * Francesca Gino, Harvard Business School professor and bestselling author of Rebel Talent *"Attending classes at the d.school changed my life. I learned that to build empathy and creativity, you have to break out of habits and patterns to see the world in new ways. This book is packed end to end with ways to do just that by taking any part of the design process to a new level, be it in the initial need-finding stage or deep into the execution phase. The illustrations are great too! * Mike Krieger, co-founder of Instagram *"I've seen firsthand how the d.school thinks about creativity and design. Creative Acts for Curious Peoplemakes the genius of Sarah Stein Greenberg and the d.school available and accessible to everyone. The experiences inside this book teach both the hard and soft skills that we all need to navigate today's world with agility, resilience, and imagination * Lorraine Twohill, chief marketing officer at Google *Talent and intelligence are universal, but resources and opportunities are not. This book offers everyone what I experienced at the d.school-the realization that when you believe in your own creativity and support people in cultivating their own, together we can create a new future * Michael Tubbs, former mayor of Stockton, California, and founder of Mayors for a Guaranteed Income *

Read more less

Book SynopsisExpert guidance on how to grow innovation and optimize already-successful areas of established organizations Transforming Legacy Organizations provides real-world advice and research-based information on how to grow innovation by employing new technologies, improving processes, and establishing a culture of creativity and forward momentum. Conventional business wisdom views innovation as the biggest advantage startups have over large, established organizations, often referred to as legacy organizations. This belief is false, especially when considering that 70% of all startups fail within 20 months of their first venture round. The truth is innovation initiatives of legacy organizations have far better chances of succeeding. Organizations with superior resourcesmoney, customers, suppliers, data, employees, infrastructurecan overcome challenges from new entrepreneurial ventures: knowing how to leverage their underutilized advantage is key for achieving susTable of ContentsIntroduction Part 1: Sharpen The Axe Chapter 1: From Innovation Theater to Innovation Culture Chapter 2: What Is the Purpose? Chapter 3: Which Industry Am I In? Chapter 4: What Do Customers Want? Chapter 5: Who Are My Competitors? Part 2: Understand The Immune Systems Chapter 6: It’s the Employees That Don’t Want To: The Individual Immune System Chapter 7: You Get What You Measure: The Organizational Immune System Chapter 8: We Don’t Know It, So We Don’t Want It: The Societal Immune System Part 3: Innovate In Three Tracks Chapter 9: The Extra Blade on the Razor: Optimizing Innovation Chapter 10: It's Not a Sprint, It's an Ultramarathon: Augmenting Innovation Chapter 11: From Status Quo to Continuous Innovation: Culture Hacks Chapter 12: Can You Imagine a Future That Doesn’t Involve X ?: Mutating Innovation Conclusion References

Read more less

Book Synopsis

Read more less

Book SynopsisAlessandro Hatami is founder and managing partner of Pacemakers.io. He has been driving digital innovation for over 15 years at organizations such as Lloyds Banking Group, PayPal UK, PayPoint.net and GE Capital. He is a non-exec director of Cashplus Bank, mentor to fintech start-ups, investor in early-stage tech companies and frequent speaker at events. His book Reinventing Banking and Finance, also published by Kogan Page, was rated Best Overall Book on Banking of 2021 by Investopedia.com.Meaghan Johnson is a fintech research and consultant with an interest in using emerging technologies and business models to increase financial inclusion. She is the co-founder of 11:FS and Digital Mags and the Chief Strategy Officer at Bazara Tech. She is a PhD candidate in political science at the University of Aveiro.

Read more less

Book SynopsisThe New York Times Bestseller named one of the Most Important Books of 2016 by Inc, and a Forbes 2016 Must Read Business Book''If you love ''Bones'' and ''CSI'', this book is your kind of candy'' Paco Underhill, author of Why We Buy''Martin''s best book to date. A personal, intuitive, powerful way to look at making an impact with your work'' Seth Godin, author of Purple CowMartin Lindstrom, one of Time Magazine''s 100 Most Influential People in The World and a modern-day Sherlock Holmes, harnesses the power of small data in his quest to discover the next big thing.In an era where many believe Big Data has rendered human perception and observation ''old-school'' or passé, Martin Lindstrom shows that mining and matching technological data with up-close psychological insight creates the ultimate snapshot of who we really are and what we really want. He works like a modern-day Sherlock Holmes, accumulating Trade ReviewSuch research borrows from anthropology and ethnography. Like its academic cousins, it provokes some interesting reflections about enduring human difference in an increasingly homogenised world. -- Andrew Hill * The Telegraph *

Read more less

Book SynopsisEssential reading for any retail leader' Paula Bobbett, Chief Digital Officer, Boots UK The pace of change in retail is accelerating. Will you be a passenger, or the driver? Retail leaders face disruption on every side: rapidly changing consumer habits, a fiercely competitive and dynamic environment, market volatility and more. But transforming in response, while necessary, is easier said than done. Driving Retail Transformation gives you the strategies and techniques you need to lead your organization through the journey of transformation in an age of uncertainty. Discover the how' of transformation through a flexible framework that can be applied to any type of retail change, and at all stages of the journey. Overcome the common challenges and avoid the critical mistakes that derail so many transformation initiatives. Featuring road-tested practical tools and techniques, Driving Retail Transformation allows retail leaders to accelerate progress, deliver successful business transformation and build a better future for customers, colleagues and the business. Like condensing a whole degree in strategic change management into one book'- Joe Murray, Former CEO, Internet Fusion Group, Worldstores Oliver Banks is an expert consultant working with senior leaders to transform retail businesses and operations. One of the most influential voices in retail, Oliver is a LinkedIn Top Voice, host of the Retail Transformation Show podcast and keynote speaker, and advises on navigating transformation and the ever-evolving world of retail.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

a huge range and FREE tracked UK delivery on ALL orders.

Read more less

Book SynopsisHow organizations can use practices developed by expert designers to solve today's open, complex, dynamic, and networked problems. When organizations apply old methods of problem-solving to new kinds of problems, they may accomplish only temporary fixes or some ineffectual tinkering around the edges. Today's problems are a new breedopen, complex, dynamic, and networkedand require a radically different response. In this book, Kees Dorst describes a new, innovation-centered approach to problem-solving in organizations: frame creation. It applies design thinking, but it goes beyond the borrowed tricks and techniques that usually characterize that term. Frame creation focuses not on the generation of solutions but on the ability to create new approaches to the problem situation itself. The strategies Dorst presents are drawn from the unique, sophisticated, multilayered practices of top designers, and from insights that have emerged from fifty years of design research. Dorst describes the nine steps of the frame creation process and illustrates their application to real-world problems with a series of varied case studies. He maps innovative solutions that include rethinking a store layout so retail spaces encourage purchasing rather than stealing, applying the frame of a music festival to understand late-night problems of crime and congestion in a club district, and creative ways to attract young employees to a temporary staffing agency. Dorst provides tools and methods for implementing frame creation, offering not so much a how-to manual as a do-it-yourself handbooka guide that will help practitioners develop their own approaches to problem-solving and creating innovation.

Read more less

Book SynopsisThe Wall Street Journal Top Ten BestsellerGrowth IQ shows you the 10 strategies to sustainable growth, based on a purpose-led culture for all businesses.'A worthy successor to Michael Porter, Bova's book is that rare gift: it opens doors for new ideas and new actions. No glib answers here, simply hard-won wisdom that will provoke big changes for organizations large and small.' – Seth Godin, author of LinchpinTiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customization, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for another.In Growth IQ, Bova determines that there are ten simple – but easily misunderstood – growth paths, and explains how companies can get a handle on their particular business context, and use it to determine the right combination and sequence of growth paths to take them into the future. Bova breaks down the strategies deployed by a wide range of companies to show you how:* GE and John Deere have lasted over a century and continue to thrive by combining their strategy of innovative product development with a renewed focus on R&D and customer experience.* Marvel transformed from a struggling comic book publisher to a global entertainment behemoth by realigning their market penetration strategy to focus on comic book characters, instead of just comic books.* Gateway's attempt at market expansion into brick-and-mortar retail led to its failure, while the same move by Apple has accelerated its growth.Whether your company is on a growth spurt, in a worrying stall, or showing signs of decline, Growth IQ is your map to charting the course of your company's future.Table of ContentsUnit - Path 1: Customer Experience Chapter - 1.1: Sephora: A Beautiful Experience Chapter - 1.2: Shake Shack: Radical Hospitality Chapter - 1.3: Starbucks: Losing the Soul of the Past Unit - Path 2: Customer Base Penetration Chapter - 2.1: Red Bull: A Thai Pharmacist and an Austrian Entrepreneur Walk into a Bar Chapter - 2.2: McDonald’s: Ready, Set, Breakfast Chapter - 2.3: Sears: Uprooting Retail Unit - Path 3: Market Acceleration Chapter - 3.1: Under Armour: Sweaty T-Shirts Chapter - 3.2: The Honest Company: Better Living Through Chemistry Chapter - 3.3: Mattel: Toys Will Be Toys Unit - Path 4: Product Expansion Chapter - 4.1: Kylie Cosmetics: Keeping Up with Kylie Jenner (#KUWKJ) Chapter - 4.2: John Deere: And the “Beet” Goes On Chapter - 4.3: Blockbuster: “Be Kind, Please Don’t Unwind Our Business” Unit - Path 5: Customer and Product Diversification Chapter - 5.1: Marvel: Superhero Saves the Day Chapter - 5.2: PayPal: Banking on the Future Chapter - 5.3: LEGO: Coming Apart, Brick by Brick Unit - Path 6: Optimize Sales Chapter - 6.1: Salesforce: Four Men and Two Dogs Chapter - 6.2: Walmart: The Ultimate Retail Matchup Chapter - 6.3: Wells Fargo: A Rhyme Is Not a Reason Unit - Path 7: Churn Chapter - 7.1: Spotify: Winning Playlist Chapter - 7.2: Netflix: Twenty Years Old (and Counting) Chapter - 7.3: Blue Apron: Too Much on the Plate Unit - Path 8: Partnerships Chapter - 8.1: GoPro: Adrenaline Junkies Chapter - 8.2: Airlines: The Friendly Skies Chapter - 8.3: Apple: Killing Me Swiftly Unit - Path 9: Co-opetition Chapter - 9.1: Fiat Chrysler, BMW, and Intel: Joining Forces Chapter - 9.2: Wintel: Attack of the Clones Chapter - 9.3: Cisco-VMware-EMC: Better Together? Unit - Path 10: Unconventional Strategies Chapter - 10.1: TOMS Shoes: Heart and Sole Chapter - 10.2: Lemonade Insurance: When Life Gives You Lemons Chapter - 10.3: Grameen Bank in Bangladesh: On Purpose Chapter - 11: Knowing When to Jump Chapter - 12: Amazon Case Study: Staying in Day One

Read more less

Book SynopsisIn Jeff Bezos's own words, the core principles and philosophy that have guided him in creating, building, and leading Amazon and Blue Origin. In this collection of Jeff Bezos's writings—his unique and strikingly original annual shareholder letters, plus numerous speeches and interviews that provide insight into his background, his work, and the evolution of his ideas—you'll gain an insider's view of the why and how of his success. Spanning a range of topics across business and public policy, from innovation and customer obsession to climate change and outer space, this book provides a rare glimpse into how Bezos thinks about the world and where the future might take us. Written in a direct, down-to-earth style, Invent and Wander offers readers a master class in business values, strategy, and execution: The importance of a Day 1 mindset Why "it's all about the long term" What it really means to be customer obsessed How to start new businesses and create significant organic growth in an already successful company Why culture is an imperative How a willingness to fail is closely connected to innovation What the Covid-19 pandemic has taught us Each insight offers new ways of thinking through today's challenges—and more importantly, tomorrow's—and the never-ending urgency of striving ahead, never resting on one's laurels. Everyone from CEOs of the Fortune 100 to entrepreneurs just setting up shop to the millions who use Amazon's products and services in their homes or businesses will come to understand the principles that have driven the success of one of the most important innovators of our time. Invent and Wander: The Collected Writings of Jeff Bezos is co-published by PublicAffairs, an imprint of Perseus Books, and Harvard Business Review Press.Trade ReviewA Wall Street Journal Bestseller

Read more less

Book SynopsisIn The Automatic Customer, John Warrillow provides the essential blueprint for turning your customers into subscribersThe lifeblood of your business is repeat customers. But customers can be fickle, markets shift and competitors are ruthless. So how do you ensure a steady flow of business? The secret - no matter what industry you''re in - is finding and keeping automatic customers.These days virtually anything you need can come through a subscription. Far beyond Spotify and Netflix, companies in nearly any industry, from home contractors to florists, can build subscriptions into their business.Subscription is the key to increasing cash flow, igniting growth and boosting the value of your company. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 per cent of sales growth, The Automatic Customer will be your secret weapon.''Read, apply and watch your bank deposits grow everTrade ReviewRead, apply and watch your bank deposits grow every month -- Chris Guillebeau, bestselling author of The $100 StartupIf you have a business, or are thinking about starting one, this book will be the best investment you've ever made -- Bo Burlingham, editor-at-large of Inc. and author of Small Giants and Finish Big

Read more less

Book SynopsisHow to hire, manage, motivate, strategize and grow a business in today's disruptive world from Eric Schmidt, Google's executive chairman, and Jonathan Rosenberg, advisor to Google CEO Larry Page.Trade ReviewA blink view of what it is to work at one of the world's most successful companies. For that voyeuristic reason alone, it is worth reading * Independent *A blink view of what it is to work at one of the world's most successful companies. For that voyeuristic reason alone, it is worth reading * Independent *Schmidt and Rosenberg put much of their emphasis on people - how to hire, train, motivate, organise, reward the talent needed to run a company like Google * Financial Times *Schmidt and Rosenberg put much of their emphasis on people - how to hire, train, motivate, organise, reward the talent needed to run a company like Google * Financial Times *Plenty of tips on managing 'smart creatives' * City AM *Plenty of tips on managing 'smart creatives' * City AM *An informative and creatively multilayered Google guidebook * Kirkus *An informative and creatively multilayered Google guidebook * Kirkus *This very popular read see the pair give an entertaining run-down of what working at Google teaches you, and how technology has changed the power balance between firm and consumer . . . food for thought * City AM *This very popular read see the pair give an entertaining run-down of what working at Google teaches you, and how technology has changed the power balance between firm and consumer . . . food for thought * City AM *

Read more less

Book Synopsis"You are not born an entrepreneur. It's a skill that you learn along the way."When the skincare company Rodial launched its cult 'snake' serum, the press quickly called the business an 'overnight success'. However, Rodial's founder Maria Hatzistefanis had been toiling for 18 years, building the company from scratch in her bedroom. Now, the beauty boss sets out to demonstrate in this very accessible book that its success stemmed from sheer hard work, tireless efforts and a lot of patience.Fashion-loving Maria set out with a dream to build a beauty business and - despite not excelling at school, and being fired from her first job - she has achieved it. She did it by dreaming big, working hard, surrounding herself with the best, taking risks, creating buzz and building her own personal brand, which is now a favourite with high-profile models and media personalities including Poppy Delevingne, Daisy Lowe and Kylie Jenner. Crucially, she believes anyone can do this and her book, brimming with good sense, great advice, tips and secrets - all presented in an easy, friendly style - shows how.

Read more less

Book Synopsis

Read more less

Book SynopsisUse design thinking for competitive advantage.If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.This book will inspire you to: Identify customers' "jobs to be done" and build products people love Fail small, learn quickly, and win big Provide the support design-thinking teams need to flourish Foster a culture of experimentation Sharpen your own skills as a design thinker Counteract the biases that perpetuate the status quo and thwart innovation Adopt best practices from design-driven powerhouses This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Design for Action," by Tim Brown and Roger L. Martin; "The Innovation Catalysts," by Roger L. Martin; “Know Your Customers' 'Jobs to Be Done,'" by Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan; "Engineering Reverse Innovations," by Amos Winter and Vijay Govindarajan; "Strategies for Learning from Failure," by Amy C. Edmondson; "How Indra Nooyi Turned Design Thinking into Strategy," by Indra Nooyi and Adi Ignatius, and "Reclaim Your Creative Confidence," by Tom Kelley and David Kelley.HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.

Read more less

Book SynopsisLunch with the Financial Times has been a permanent fixture in the Financial Times for almost 25 years, featuring presidents, film stars, musical icons and business leaders from around the world. The column is now as well-established institution which has reinvigorated the art of conversation in the convivial, intimate environment of a long boozy lunch. On its 25th anniversary, Lunch with the Financial Times 2 will showcase the most entertaining, incisive and fascinating interviews from the past five years including those with Edward Snowden, Bernie Ecclestone, Hilary Mantel, Sheryl Sandberg, Richard Branson, Rebecca Solnit, Emmerson Mnangagwa, Jordan Peterson, Nigel Farage, Woody Harrelson, Sepp Blatter, (pre-election) Donald Trump and Zoella, illustrated in full colour with James Ferguson''s famous portraits.

Read more less

Book SynopsisWe are experiencing the greatest global shift in the world of work for a century. So, how do we make the most of this unique opportunity and radically redesign the way we work - forever?Professor Lynda Gratton is the global thought-leader on the future of work. Based on thirty years of research into the technological, demographic, cultural and societal trends that are shaping work, and building on what we learnt through our experiences of the global pandemic, Lynda Gratton presents her innovative four step framework for redesigning work that will help you: Understand the challenges your business is facingReimagine creative, new approaches and processesModel and Test these within your organisationAct and Create based on contemporary, data-led feedbackWhether you're leading a small team or running a multinational, this is the time to make lasting change and equip your business for the future. Redesigning Work is the definitive book on how to transform your organisation and make hybrid woTrade ReviewAn intelligent, deeply thoughtful book that will walk you through the choices that will be critical to your people's future happiness and well-being, and by extension, to your organization's performance. * Rita McGrath *We are going through a period of extraordinary change and working practices will change profoundly. Lynda's book helps us think through the implications. * Lord Mervyn Davies, formed CEO and Chairman of Standard Chartered *Very much a how-to guide, with practical frameworks and examples. The message is clear: don't leave the future of work to chance * Financial Times *A remarkably thoughtful and practical guide to rethinking how work gets done. With Gratton's help, this journey can be far more systematic and rewarding than it would otherwise be. * Amy Edmondson, Harvard Professor *Lynda's book couldn't come at a better time as every CEO and their senior team grapple with the future of work. This book provides excellent advice as we attempt to build it! * Ann Cairns, Vice Chairman Mastercard *Very much a how-to guide, with practical frameworks and examples. The rigour and discipline Gratton brings to the book might surprise those who haven't been involved in organisational change. The message is clear: don't leave the future of work to chance * Financial Times *

Read more less

Book SynopsisNew York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley.Ten years ago, the idea of getting into a stranger's car, or walking into a stranger's home, would have seemed bizarre and dangerous, but today it's as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel.In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process.The Upstarts is the definitTrade ReviewReaders will find plenty of food for thought in Brad Stone’s The Upstarts, the most detailed investigation yet into the early years of these Silicon Valley prodigies. It’s an entertaining and well-crafted account... a careful character portrait of both Uber and Airbnb. Read it and you will be able to judge them for yourself. * FT *A fun, briskly told narrative… Mr. Stone’s reporting is excellent. The Upstarts is not the end of the story but an excellent history of the beginning. * The Wall Street Journal *Excellent... an unusually gripping business book. * The Times *Stone brings a big dose of truth serum to the marvels and machinations of the sharing economy and its founders.... 'The Upstarts' is rich with inside details. * Forbes *Technology writer Brad Stone chronicles [Uber and Airbnb's] swift rise to the corporate stratosphere, juxtaposing visionary zeal with the often deep impacts they've left in their wakes... The book is a timely reminder that pushing the digital realm into the physical can disrupt communities as well as the competition. * Nature *A richly researched and highly readable narrative that provides additional layers of insight by weaving in contrasting stories of competing companies that failed. -- Walter Isaacson, * New York Times Book Review *A colourful and enjoyable read ... Compelling. * i *In The Upstarts, Brad Stone has vividly captured the cultural and economic upheaval brought about by the latest generation of Internet superpowers. His book is a magnificent expose of how companies like Uber and Airbnb came to be, the people that profited and lost out along the way and the ramifications that this technology will have on the world for decades to come. Stone remains the preeminent chronicler of the Internet Age and a master storyteller. * Ashlee Vance, author of Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future *[Stone] amply illustrates that for every tech champion there is a forgotten crowd of decapitated competitors, pissed-off investors, defenestrated founders and unrewarded early employees ... where Stone really succeeds is in providing the reader with the visceral experience of the start-up enterprise. -- Antonio Garcia-Martinez * Washington Post *A fascinating account of the founders and leaders of each company, each of whom have moulded the companies into their own images in many ways... [Stone's] telling is especially artful. These books are great primers for aspiring entrepreneurs as well as those who are simply interested in what makes entrepreneurs successful. -- Peter High * Forbes *Excellent * Literary Review *Stone is a fine chronicler of the internet age...As compulsive as any blockbusting thriller * The Pool *A penetrating study marked by the same through reporting that distinguished [The Everything Store]. No figure is too obscure in the annals of Uber and Airbnb for Stone to track down, including the poignant stories of sundry entrepreneurs who converged on similar ideas bu, amid various missteps, failed to find traction. * San Francisco Chronicle *With precision, wit, and insight, Brad Stone tells the tale of two very different CEOs whose skills, innovations and willingness to pursue a totally crazy idea toppled two very different industries. No one in business today can afford to miss this compelling tale of trust, technology and very big piles of loot. * Steven Levy, author of In the Plex *Brad Stone's The Upstarts reads like a detective story: A page turning who-did-it on the creation of billion dollar fortunes and the ruthless murder of traditional businesses. No single book will tell you more about what life feels like inside companies like Airbnb and Uber as they grow from mere ideas into merciless machines for innovation, riches and unease. The sweat. The stress. The power highs of new instant fortunes. It's all here. You won't be able to put The Upstarts down. And when you finally do, you'll look at your own company and career in a totally fresh way. * Joshua Cooper Ramo, author of The Seventh Sense *Brad Stone gives us a lively, fascinating picture of the new new thing in technology - startups like Uber and Airbnb that are disrupting old businesses across the world. He provides a much needed glimpse into the companies that fail as well as the ones that make it big. And he points to the broad policy issues raised by these new technologies, which are surely no fun for the people whose lives are being disrupted. * Fareed Zakaria, author of The Post-American World *For a flavour of how fast the world is changing, turn to Brad Stone’s The Upstarts * Director *Brad Stone unravels the facts from the mythology surrounding the companies’ rise * Harvard Business Review *A penetrating study marked by the same thorough reporting that distinguished [The Everything Store] * SF Gate *

Read more less

Book SynopsisAndy Bass PhD helps leaders do better and faster work with resources they have already. He has been a consultant for over a decade and has worked internationally with some of the world's top businesses including Deutsche Bank, Aon, L'Oreal and KPMG. He has also worked with leading business schools and associations, including Warwick, Aston and Strathclyde, and has a central position in the Aston Business School alumni association.Trade Review‘Rather than waiting for a magic bullet, make your organisation better, starting today. Andy helps you see the resources and talents you have already, but just haven't got around to using properly or fully enough. Even better, the process creates engagement and excitement among employees, because the process honours their expertise and abilities.' Rooney Anand, former CEO of Greene King Plc; Senior Independent Director, Morrisons plc ‘Leaders don't always realise how much untapped potential, strength and opportunity their organisation has. We've had great results from starting with what was already working. Andy's book will get you to see your business in a new light so that you can do that too.' Matthew Crummack, Group CEO, GoCo Group plc (GoCompare) 'Value resides in the mind of the customer. You won't understand it if you spend all your time in the office. You need a different perspective. This book will encourage you to get out and find one.' From the Foreword, by Rory Sutherland, author of Alchemy: The Surprising Power of Ideas That Don't Make Sense, and Vice-Chairman, Ogilvy ‘Clear, actionable advice for any organisation seeking to grow or innovate. Before you start throwing money at the problem, unlock your hidden potential.' Michael Smets, Professor of Management, Saïd Business School, University of Oxford ‘The world needs inspired leaders who excel at finding and releasing potential. Andy's book Start With What Works is a gamechanger for those who want to accelerate their business growth with greater inspiration and less risk and frustration.' Nancy MacKay, CEO and Founder, MacKay CEO ForumsTable of ContentsTable of Contents1. The Seductive idea of a Saviour2. Why We Undervalue What We Already Have3. How to Start with What You Have4. Lesson One: Recombine existing elements so they create more value5. Lesson Two: Let the world teach you6. Lesson Three: Attend to what actually happens7. Lesson Four: Discover the few things that really make the difference8. Lesson Five: Leave the moonshots for later: just getting into orbit can be transformational9. Lesson Six: Use very plain words to describe what you want10. Lesson Seven: Bring customers inside11. Lesson Eight: Take charge of stories about ‘Them and Us’12. Lesson Nine: Don’t drive change: Release it

Read more less

Book SynopsisYou want to build your own business. A business that is profitable and works to propel progress in the world. An impossible dream? Not for Alexandre Mars. Part of a new generation of philanthropists, he is one of the world''s most respected entrepreneurs. After founding and selling a string of successful tech starts ups, today he runs a global mission-driven foundation. He works for profit and purpose. Now you can achieve this too.Packed with ideas, tips and practical examples, Mission Possible gives us a behind-the-scenes look at what it really takes to become an entrepreneur with a purpose. This is your guide to create, launch and grow your own business. You will discover that it is possible to make money and have a bigger mission too. Get to work and take your lead from insider interviews with many of the world''s changemaker entrepreneurs such as the founder of Pinterest and the Buddhist Trade ReviewMars demystifies what it takes to launch a successful business by sharing his journey and synthesising dozens of conversations with great entrepreneurs into a handful of critical insights for any current or aspiring entrepreneur. * Edward Roussel, Head of Digital, The Times and The Sunday Times *Cuts to the core of the entrepreneurial adventure. Truly remarkable. * Alex Chung, Co-founder, Giphy *An invaluable read for anyone wanting to build a successful, sustainable, and socially impactful business. * Andy Puddicombe, Co-founder, Headspace *Alexandre allows you to start your journey, define your mission, and contribute to changing the world. Look no further! * Lucie Basch, Co-founder, Too Good To Go *Alexandre's extensive business experience, along with the advice from his contemporaries, makes for a unique and valuable contribution to the world of business. * Frank Boulben, Chief Revenue Officer, Verizon Consumer *A roadmap to help you navigate through the twists and turns of entrepreneurship. * Tony Fadell, iPod inventor, Founder, Nest and bestselling author of Build *If you are passionate about changing the world through real business ideas and solutions, this book expertly lays out ideas from Alexandre and his unparalleled network of changemakers. * Kimbal Musk, chef, entrepreneur and philanthropist *

Read more less

Book SynopsisIn Basic AI, leading futurist David L. Shrier delves deep into the rapidly advancing world of artificial intelligence, delivering fascinating insights and exploring the impact this powerful technology will have on our lives and world.Artificial intelligence is driving workforce disruption on a scale not seen since the Industrial Revolution. In schools and universities, AI technology has forced a re-evaluation of the way students are taught and assessed. Meanwhile ChatGPT has become a cultural phenomenon, reaching 100 million users and attracting a $10 billion dollar investment in its parent company OpenAI. The race to dominate the generative AI market is accelerating at breakneck speed, inspiring breathless headlines and immense public interest.Basic AI provides a rare window into a frontier area of computer science that will change everything about how you live and work. Read this book and better understand how to succeed in the AI-enableTrade ReviewDavid L. Shrier explains digital transformation in an extraordinarily intelligent and easy to understand way. David combines his amazing experience in both the private and the public sector as well as in academia. Basic AI is a must-read -- Marc Walder, CEO, Ringier, AG and founder, digitalswitzerlandDavid Shrier's new book has come at just the right time. A thought-leader in this space for decades, in Basic AI, David provides business leaders with the context and decision-making frameworks they need to help them navigate the challenges, opportunities and risks of AI. This is an accessible and actionable book that cuts through the hype to get to the heart of what CEOs and their teams need to know to prepare for the disruption that is already happening -- Margaret Franklin, President and CEO, CFA InstituteWant to get up to speed with AI? This is the book for you. Filled with clear explanations, real world examples and helpful chapter summaries, David Shrier takes us on a whistle stop tour to the very heart of the future now.The author eloquently sets out the myriad of challenges but, ultimately, rightly, leaves us with confidence in our human selves or, as he puts it, "optimism tempered with caution" -- Baron Holmes of Richmond, House of Lords Science and Technology Select CommitteeAn indispensable and excellent book that should be a must-read for anyone who needs to get to grips with the AI revolution we are living in. David Shrier is an expert guide to what has happened, what is happening and what is likely to happen in future. His knowledge and experience make Shrier an ideal person to make the case for the vast opportunities that AI will bring to the world. A brilliant read that should become a contemporary classic - it leaves the reader not only better informed but better able to comprehend our future reality -- Rt. Hon. Chris Skidmore, MP, former UK Minister of State for Universities, Science, Research and InnovationBasic AI stands as a testament to the pressing need for understanding, adaptation and strategic action in the burgeoning age of AI. This is not just a book; it's a compass for the AI-intertwined future. It beckons readers to approach AI with a blend of optimism and vigilance, emphasising our collective agency in sculpting a harmonious future where AI augments, rather than supplants, human potential -- Cyrus Hodes, cofounder of Stability AI

Read more less

Book SynopsisChristina Farr is a health-technology investor, advisor, and industry expert. She is a managing director at Manatt, where she advises companies in narrative development with a specialization in fundraising; a general partner at Scrub Capital; and editor-in-chief of the popular newsletter and podcast Second Opinion. She is a regular guest on APM Marketplace, former co-chair for Fortune Brainstorm Health, and a Top Voice for technology on LinkedIn. She lives in New York with her family and grew up in London, UK.

Read more less

Book SynopsisSir Ronald Cohen is a pioneering philanthropist, venture capitalist, private equity investor and social innovator, who is driving forward the global Impact Revolution.He serves as Chairman of the Global Steering Group for Impact Investment and The Portland Trust. He is a co-founder of Social Finance UK, USA and Israel; and co-founder Chair of Bridges Fund Management and Big Society Capital. He chaired the G8 Social Impact Investment Taskforce (201315), the UK Social Investment Task Force (200010) and the UK's Commission on Unclaimed Assets (2005-2007). In 2012 he received the Rockefeller Foundation's Innovation Award for Social Finance.He was the co-founder and Executive Chairman of Apax Partners Worldwide LLP (1972-2005), a global private equity firm, and co-founder and Chairman of the British Venture Capital Association. Oxford and Harvard educated, Sir Ronald was born in Egypt and left as a refugee at the age of 11, when his family came to the UK. He is based in Tel Aviv, London and New York.

Read more less

Book SynopsisIn response to the world’s rapidly growing social, economic and environmental challenges, a growing wave of "social intrapreneurs" are harnessing the power of large companies to create new business solutions to address societal problems. Social Intrapreneurism and All That Jazz reveals how these highly creative social innovators are improvizing alliances across, as well as beyond, their companies to create micro-insurance products for low-income people; offer delivery services to millions of small businesses in slums around the world; develop alternative-energy solutions inside a major gas and oil corporation; partner with a Brazilian community to produce new natural care products; establish a green advertising network within a major media company; apply engineering expertise to help alleviate poverty and much more – all while generating commercial value for their companies.Distilling insights from interviews with social intrapreneurs, their colleagues and experts around the world, the authors bring to life how business can be about more than just maximizing profit. They identify the mind-sets, behaviours and skills that have helped successful social intrapreneurs journey from initial idea to roll-out by their company – and some of the pitfalls.Although their journeys may be lonely at times and require considerable hard work while working "against the grain" of large conventional businesses, successful social intrapreneurs are, above all, great communicators who inspire others to join them in achieving a higher purpose beyond the realms of conventional business.Drawing on the metaphors of ensemble jazz music-making, the authors describe how "woodshedding", "jamming", "paying your dues", being a "sideman", joining and building a "band" but, above all, "listening" to what is happening in business and the wider world – are all part of the life of a successful social intrapreneurism project.Whether you’re an aspiring social intrapreneur who wants to change the world while keeping your day job, or want to renew the entrepreneurial spirit of your own company, this book is for you.Trade ReviewCan business save the world? The question might distract business leaders from more immediate concerns, such as making a profit. Starting a conversation about sustainability, for instance, could even mark you down as an obstacle to success in some people’s eyes.This is the dilemma facing so-called “social intrapreneurs”, desc­rib­ed in this insightful new book as the people in a corporation who put themselves forward to come up with innovations that address social or environmental challenges while generating revenue.The authors have done well to uncover dozens of social intrapreneurs at big businesses around the world, and to get them to tell their stories. The businesses involved include Vodafone, GSK, Accenture, Danone and DHL, among many others, and the individuals have been responsible for significant business activities, which are described at some length in the book.It turns out that techniques required by social intrapreneurs to advance do have some parallels in jazz that are not so far-fetched. Like a jazz musician, the intrapreneur must go in for “woodshedding” (solitary practice to improve technical skills), “soloing” (putting your ideas forward), “being a sideman” (contri­buting to a group in which you are a supporting team member), and “paying your dues” (contributing to your im­mediate team/community, and earning trust). In other words, social in­tra­pren­eurs must find and construct ensembles to prosper.The authors are guardedly optimistic. Their successful witnesses have mastered balancing the roles of risk-taking entrepreneurs and rule-following employees within a large organisation. They are “tempered radicals”.“Don’t change companies, change the company you’re in,” advises one social intrapreneur. But this radicalism, too, is tempered by the book, which reminds any aspiring social entrepreneurs of a question they should ask themselves: “Am I prepared to lose my job if this doesn’t work out?” - STEFAN STERN, Visiting Professor in Management Practice, Cass Business School, LondonTable of ContentsForewordIntroduction1. How social intrapreneurs are rising to global business and social challenges2. Understanding individual social intrapreneurs3. How companies react4. Enabling environment inside companies5 External enabling environment5. External enabling environment6. Impacts of social intrapreneurism7. Recommendations and practical tips8. The way aheadConclusion: Towards a new way of doing businessAppendix: Our researchReferencesIndexAbout the authors

Read more less