Description

Book Synopsis
Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to "think conceptually", it is also important to "do conceptually"; a concept must be executable (doable). In order to attract and bind your consumer, your concept becomes vital for your success. Concept Code guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful.

Concept Code: How to Create Meaningful Concepts

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    A Paperback / softback by Gaby Crucq-Toffolo, Sanne Knitel

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      View other formats and editions of Concept Code: How to Create Meaningful Concepts by Gaby Crucq-Toffolo

      Publisher: BIS Publishers B.V.
      Publication Date: 22/09/2016
      ISBN13: 9789063694326, 978-9063694326
      ISBN10: 9063694326
      Also in:
      Business, Finance & Law Business innovation Sales and marketing management

      Description

      Book Synopsis
      Conceptual thinking involves adding vision to a product, service, or organisation. Content is key, as it determines the coherence of the concept. Consumers want to experience every aspect of the concept. In addition, the producer must meet the emotional and functional needs of the consumer. Therefore, while it is necessary to "think conceptually", it is also important to "do conceptually"; a concept must be executable (doable). In order to attract and bind your consumer, your concept becomes vital for your success. Concept Code guides you through every stage of bringing life to an idea in order for it to grow into a fully matured concept. It also gives insight into the importance of the consumer's mind and how this functions in to make your concept successful.

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