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Book SynopsisFew crises in modern history have so completely disrupted every aspect of daily life as has the COVID-19 pandemic. What began as a small medical ripple in Wuhan, China, a city many of us had never heard of, quickly erupted into a tsunami of epic proportions. Every market, industry, vertical, profession, service, and category of product was in some way rocked by its impact. And, for the first time in recorded history, every wheel, cog and gear in the global retail industry ground to a virtual halt. From two-time, international best-selling author and futurist Doug Stephens, Resurrecting Retail is not just a riveting story of the unprecedented crash of an industry during this time of crisis but a roadmap for its rebirth. Meticulously researched in real time from inside the crisis, Resurrecting Retail provides a comprehensive and surprising vision of how COVID-19 will reshape every aspect of consumer life, including the very essence of why we shop. Above all, Resurrecting Retail provides an inspirational and actionable future vision for any business leader looking not only to survive but to thrive in a very different looking post-pandemic retail world.Trade Review"Prophetic, inspiring and entertaining. Paints a clear picture of the post COVID world we are entering and how retailers must adapt to thrive.”—Ian McMilan, Global Retail Marketing Lead, Nike “A vivid and meticulously researched picture of the post-COVID landscape and a strategic roadmap for retailers across all categories.”—Christina Fontana, Head of Fashion and Luxury for Tmall, US and Europe “Clears the fog around a post-pandemic retail landscape, and shines a spotlight on resilient retailers who will find a way to thrive within it.”—Harley Finkelstein, president, Shopify “Presents retailers and landlords with a comprehensive view into the future of our industry, offering practical advice about how we can not just survive, but thrive in a post-pandemic world.”—Mark C. Toro, Chairman, North American Properties "In a time of massive upheaval in retail, Doug Stephens not only astutely identifies the core issues retailers now face, but provides a set of answers, directions, and key retail archetypes from which to learn. If you want to resurrect your retailing for a new era, then pay attention to his conclusion: 'Every company is an experience company.'”—B. Joseph Pine II, co-author of The Experience Economy: Competing for Customer Time, Attention, and Money

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Book SynopsisSuper Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a large, modern, full-service agency. Super Strategist is full of practical advice for newcomers and usable strategies and insights for experienced planners, or anyone with an interest in the discipline. Readers will find clear outlines of the role of account planners within an agency, including step-by-step plans to achieve success with clients large and small: how to conduct modern consumer research, develop and implement the creative brief, use data skillfully to protect and improve great work, and use all of these tools and more to influence the feather in the planner’s cap—the customer journey. Whether it’s called account planning, brand planning, strategic planning, or creative strategy, the goal is the same: to inspire brilliant work that is backed by rigor and data. Creative is still king, but in today’s fractured markets clients need to know their multi-million-dollar campaigns are supported by up-to-the-minute research and data-driven insights. Account planners ensure, as Douglas Atkins puts it in the foreword, that the work is idea-led, but consumer-informed. To find that perfect balance of art and science, the successful account planner is “X-shaped”: experienced in digital, social, communications and brand strategy, comfortable in creative and quantitative disciplines—a Super Strategist who is the fulcrum of any successful agency.Trade Review“There’s no one better suited to write this book. If anyone can plan the future of planning, it’s Lesley Bielby.” —Mark DiMassimo, Founder and Creative Chief, DiGo “You can’t play rock and roll without a drummer. And today’s clients won’t buy what you’re selling unless it’s grounded in data and rigor. Lesley is a great drummer.” —Lance Jensen, Chief Creative Officer, Hill Holliday

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Book SynopsisCompanies and organizations around the world are being confronted with alarming challenges—a global pandemic, market shocks, climate change, political instability. But in these unsettled times, organizational analyst Jane McConnell reveals that managers and executives have a secret weapon on their side: an overlooked group of employees that share “the gig mindset”—a freelancer-style knack for improvisation, adaptability and innovation that offers a crucial key to the future. Found at all levels of the workforce but often stifled by managers, gig mindsetters are disruptors who upend business as usual and bridge gaps while achieving surprising outcomes and charting new directions. Six case studies of early adopters illustrate how it is shaping business in diverse fields: science and technology, industrial energy, healthcare, financial services, agricultural commodity trading and legal services. With multiple examples and quotes, McConnell addresses the "How to" so necessary to turn ideas into actions: Recognize the value of gig mindsetters– the border-crossers, inside outsiders and carriers of new skills Overcome the willful blindness of management based on pride, fear and past successes Go beyond resilience to achieve proactive resilience Invest in movers–the gig mindsetters already in your organization and those to come Define a relevant balance between gig and traditional behaviors Own your personal strategy by choosing one of three paths You'll also find checklists of points to ponder and discuss as you explore your own case and context. In The Gig Mindset Advantage, McConnell brings her decades of research into workforce culture, organizational strategy and digital transformation into a compelling wake-up call to managers and executives. Long-term success and well-being lie in understanding and developing a gig-mindset work culture in both organizations and in individuals.Trade Review"As I read the book, it dawned on me that the basic problem is not the lack of a gig mindset, but the way people internalize fear of others - to the extent that it becomes habitual. McConnell addresses these fears in new ways, each page different from the one before. A focused achievement.” Art Kleiner, author of The Age of Heretics: A History of the Radical Thinkers Who Reinvented Corporate Management This book is a breakthrough!” Jessica Lipnack, coauthor of The Age of the Network and Virtual Teams “Recognizing and encouraging rebels and gig-mindset people is the only way to realize the extraordinary possibilities of digital transformation and the future of work. For all of us individually, cultivating our gig mindsets is the only way to grow and find meaning in our work. Jane McConnell has written the book on how to speed this transition from old to new ways of working and to being able to bring our real selves to work.” Lois Kelly co-founder of the Rebels at Work movement and coauthor of Rebels at Work: A Handbook for Leading Change from Within, “Loaded with practical techniques and invaluable tips, The Gig Mindset Advantage is an eye-opening, useful read for leaders and employees alike.” Dan Pontefract, bestselling author of Lead. Care. Win.: How to Become a Leader Who Matters “In her provocative new book, Jane McConnell’s deeply researched exploration of the origins, evolution, and implications of the gig mindset offers leaders and managers actionable insights into the realities of today’s and tomorrow’s workplaces.” Jon Husband, founder of Wirearchy “At once a manifesto and an action plan that details how a range of humane and inclusive behaviors, traits, and principles can re-make diverse teams and businesses into more resilient, innovative, and purposeful organizations.” David Slocum, academic director at Rare with Google “Will inspire individuals to lead no matter what their title, and help organizations create a more agile, collaborative culture.” John Stepper, author of Working Out Loud “Challenges us to think about the future of our organizations, and, more importantly, of our people, in a way that transcends cultures and structures.” Stéphane Aknin, VP of Creative & Content at Prudential Financial, Inc. “The Gig Mindset Advantage is a compass for business, and Jane McConnell is the scout that every executive should tap to help them find their way to the future of work.” —Chris Shipley, coauthor of The Adaptation Advantage: Let Go, Learn Fast, and Thrive in the Future of Work “A must-read for anyone who wants to stay relevant and for any leader who wants to ensure the future of their organization.” —Frédérique Thiriet-Smith, change and learning expert at BASF “Change is afoot in the world of work and the gig mindset is an important harbinger of that change. This book examines it from many angles and offers compelling ways to adapt. A must-read for every talent professional.” —Kavi Arasu, director of Learning and Change at Founding Fuel “Now more than ever a gig mindset is a requirement for those seeking to make a greater impact within their company, especially during times of change. Whether you are an individual contributor, a team manager, or a CEO, you will be sure to gain new insight and understanding here.” —Kristen J. McCormack, Boston University Questrom School of Business “In the ‘future of work’ canon, The Gig Mindset Advantage is a rare treat.” —Jonathan Anthony, author of Dis!Organize: An Intrapreneur’s Guide to Making a Bigger Difference at Work “Jane McConnell explores how the gig mindset allows us to focus on ourselves, our real needs, and the contribution we want to bring to the world. Her research and stories show how each of us can play a role in building a gig-mindset ecosystem in our organizations and open a new world of opportunities.” —Marc Bramoullé, director of Knowledge Management at Ubisoft

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Book SynopsisHow do today’s leaders shift from playing it safe to playing for great?In a volatile and complex world roiled by a climate crisis, global pandemics, and disruptive technologies like AI, hyper-individualized leadership models no longer make sense. To seize emerging opportunities and achieve sustainable growth, leaders must recognize that a team’s success flows from the intelligence, achievements, and growth of the entire collective.In Safe to Great, Skip Bowman proposes a leadership sea change that puts purpose before profit, and the team before the individual. He draws on the concept of psychological safety as the key to unlocking an organization’s growth mindset, and unites theory and practice in principles that will help leaders shape innovative workplaces that thrive on experimentation.Grounded in more than 25 years of experience working with global organizations, Safe to Great is designed for leaders who want to bring more hope and critical thinking to how they manage. Bowman makes a compelling appeal for a new standard of leadership that moves people and organizations from a place of relative comfort and little risk to a space of daring curiosity, engagement, and collaboration.Trade Review"A timely and positive way forward in our time-starved and often bleakly-portrayed future."—Ricardo Troiano, Global Head, Change and Organizational Development, Syngenta"This is a call to action that no thinking person can ignore! Skip offers us a leadership framework which will become a classic. An important and necessary piece of work."—Katie Dardagan, Executive Coach & Leadership Development Facilitator, Dardagan & Associates “The new psychology of leadership emphasizes the importance of empathy, authenticity, and emotional intelligence in effective leadership. Bowman recognizes that great leadership is not simply about achieving goals, but also about building relationships and creating positive change.”—Dietmar Baro, VP, Applications, Systems and Technology, Danfoss"Safe to Great weaves together engaging examples and psychological principles that will help any leader wanting to take their team and organization to new heights. Equal parts challenging and inspiring, Skip presents us a future where people will thrive in organizations that are truly great."—Andrew Beveridge, Psychologist & Founder, Leadership Today"Exceedingly entertaining and compelling, Safe to Great leaves the reader engaged and thinking deeply as to how best to face our challenges—both individually and collectively as a planet. I look forward to adopting the models and principles Bowman shares here throughout my organizations."—Charlie Pillans, CEO and Entrepreneur, UK"The principles in Skip Bowman's Safe to Great have formed the foundation for the leadership and culture at the Northern European region at Danfoss. In Safe to Great, Skip supplies you with comprehensive yet easy-to-understand insights and tools to identify behaviors, form a strategy, and create impactful change. I highly recommend this book to all leaders no matter level or seniority. It's never too late to learn.”—Sandra Bertelsen, Regional Head of HR, Scandinavia, Danfoss"Safe to Great is changing the game for leadership development. It represents a shift in the leadership paradigm and provides a new lens for leaders to see themselves and the organizations they lead. This book is genuine, effective, and engaging, and promises to create a deep impact with leaders at all levels. This book made me pause, reflect, and commit to being a leader who is not afraid to walk down the road less traveled and be courageous in my choices."—Swati Seth, Senior HR Director, EMEAI, MKS Instruments“Skip Bowman's book Safe to Great is both confrontational as it is inspirational. It clearly explains how organizations where people feel psychological safe can adapt a growth mindset. Bowman points out how confrontational leadership behaviors negatively influence performance, and how, by adapting a growth mindset, leaders can inspire change in their organizations so they can adapt to and survive in today’s ever changing business environment."—Jan Schoemaker, Regional President, Asia Pacific Region, Danfoss"Safe to Great goes beyond the 'why?' of great leadership and into the 'why now?!' Bowman ingeniously synthesizes our daunting and unprecedented global context and incites a call to action that embraces the challenges, responsibilities, and opportunities for leaders in today’s world. Skip’s unique use of metaphors and his ability to communicate complexity in a succinct and catchy way makes learning from his extensive experience with leaders, their teams, and his leadership research, compelling and impactful."—Christine Khalifa, Independent Leadership Consultant, South Korea"Safe to Great is extremely engaging and connects growth mindset development to leadership agility within organizations. The examples and cases Bowman describes are very interesting and the hippo metaphor and character are unforgettable."—Tom Sebastian, Co-Founder & Program Director, NORDIN SME Accelerator, IndiaTable of ContentsIntroductionPART I: The Bright Side Chapter 1: The Commitment Premium Chapter 2: Transform Chapter 3: Aim High Chapter 4: Explore Chapter 5: Go High Chapter 6: Lift Others Up Chapter 7: Team Up Chapter 8: Summary PART II: The Dark Side Chapter 9: Why Leaders Choose Control Rather than Commitment Chapter 10: The Hippo Chapter 11: The Snail Chapter 12: The Clam Chapter 13: The Cost of Darkness Chapter 14: Summary PART III: Transformation Chapter 15: Safe to Great Chapter 16: The Conversation Continues BibliographyAcknowledgmentsIndex

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Book SynopsisThis fourth edition of Building a Better World offers a comprehensive introductory overview of Canada's labour movement. The book explores why workers form unions; assesses their organization and democratic potential; examines issues related to collective bargaining, grievances and strike activity; charts the historical development of labour unions; and describes the gains unions have achieved for their members and all working people. This new and expanded edition also analyzes the challenges facing today's labour movement as a result of COVID-19 and the strategies being developed to overcome them.

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Book SynopsisThe Military Museums in Calgary, Alberta is Western Canada's only tri-service museum and military education centre. Containing the regimental museums of the Princess Patricia's Canadian Light Infantry (PPCLI), Lord Strathcona's Horse (Royal Canadians), The King's Own Calgary Regiment, and the Calgary Highlanders along with the Naval, Army, and Air Force Museums of Alberta, The Military Museums welcome over 10 000 visitors each year.This is the story of how The Military Museums came to be. From the unprecedented coming together of individual regimental museums to form the Museum of the Regiments to the extraordinary work of veterans and citizens to create and maintain one of Calgary's principal cultural, educational, and tourist sites, it is a story of perseverance, cooperation, and community. With the mantra ""Remember, Preserve, and Educate"", The Military Museums, Founders Gallery, and Military Museums Libraries and Archives are dedicated to preserving the memories and traditions of the countless Canadians who proudly served their country through war and conflict.Treasuring the Tradition: The Story of the Military Museums is a Special Presentation of the University of Calgary Press.Table of ContentsIntroduction A Military Community A Museum for the Regiments The Naval Museum - Beginnings Operating the Museum of the Regiments Coming Together Growing the Brand Exhibits Education A Renewed Beginning

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Book SynopsisSMEs Business Leadership gives the readers a global perspective on the small and medium enterprises and goes on to explain strategic management to the readers to give them an overview to business leadership. It explains the role of strategic management in the SMEs and informs the readers about the various leadership and management skills that are used in the SMEs and businesses. Also discussed in the book is the human resource management in SMEs, the use of technology in improving the performance of the businesses, the challenges that lie in the formulation of key competencies in SMEs and the new models that are employed in the internationalization of SMEs.

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Book SynopsisHospitality: An Introduction introduces the concept of hospitality to the readers and presents hospitality as a service industry. It demonstrates travel and tourism as an impeccable part of the hospitality business and discusses the operational development of the hotel and lodging industry. Also discussed in the book is the food service industry and the role of technology in hospitality. The book gives much information on the aspect of leisure and recreation in hospitality and details the various trends and future aspects of the industry.

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Book SynopsisGet the best-not just the most-out of your teams. Our modern workforce is suffering. For too long, organizations and leaders have sought success through a focus on efficiency and productivity, and it's costing us dearly. Workplace bullying and abuse has reached epidemic levels-along with high rates of burnout, staff turnover, and mental illness. Clearly, something needs to change. In Humanity Works Better, leadership experts Debbie Cohen and Kate Roeske-Zummer chart a new path forward: one that brings humanity, awareness, choice, and courage to the workplace. The result? A happier work environment that draws the best-rather than squeezes the most-out of people. Through the same tools and practices they've used to transform teams at organizations like Adobe, DocuSign, Saba, Pinterest, the authors guide you through a framework that converts company culture from toxic to healthy, from competitive to collaborative, from fearful to trusting, one human at a time. You'll address your own internal roadblocks to become a better person, and a better leader. And you'll master the skills and complexities to navigate the complex relationships that make us human. As you undertake this personal journey, you'll become aware of who you want to be and how to live the whole of your life, inside and outside the workplace. You'll emerge more confident, more effective, and more human, with the skills to lead a purpose-driven workforce that is energized, engaged, and driven to succeed. That's not just good leadership; it's good business.

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Book SynopsisIs your company a departure organization or a destination workplace? Finding, keeping, and motivating employees is harder than ever. Amid record-setting turnover and staffing shortages across industries, competition for candidates is fierce. How do you find employees that stay, take on challenging work, and deliver outstanding products and services? How do you keep your best employees from leaving? Answer: Employalty. There is a massive recalibration taking place around how work fits into peoples' lives. Winning the new war for talent requires a more humane employee experience, one that meets the needs and values of a changed workforce. Get this wrong, and the future of your organization is in jeopardy. Get this right, and you create an astounding competitive advantage around hiring and retention, while reaping all the benefits and business results that dedicated employees generate. Speaker, author, and commitment expert Joe Mull has spent 15 years teaching leaders how to be better bosses. Grounded in research and filled with captivating stories, Employalty provides a simple, evidence-based framework for creating the kind of employee experience that leads people to join a company, stay long term, and do great work. Employalty is a clear playbook for attracting and retaining talent and turning ordinary people into devoted employees. The era of trying to find the best person for the job is over. At an adapt-or-die moment for businesses of all sizes, employers must now create the best job for the person. Employalty shows you how.

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Book SynopsisChange isn't an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can't unhear.From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine persuasion proverbs, Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects in

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Book SynopsisIn a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniquespaying for ad space and trying to pop up on the right platformsaren't cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you're asking for.In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business. Drawing on his own expertise as well as insights from other leading experts in creativity, marketing, and media, Steve outlines the reasons you need to abandon the status-quo and get creative. He warns that there is no shortcut and no hack, but if you're ready to do the work and find the sweet spot between your Commitment and C

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Book SynopsisThis vital volume clearly explains cutting-edge theories and views on strategic management in applied management fundamentals in the hospitality and tourism industry. The author discusses the latest in strategic thinking and provides information on implementing models within specific contexts, such as culture and profit and nonprofit organizations. He also looks at the political, economic, social, and technological changes that significantly affect tourism and hospitality. The volume is distinguished by its thoughtful analysis and review of related hospitality case studies and the management approaches employed and sheds light on ever-the emerging management and operation issues in the tourism and hospitality sector.  The book employs an abundance of case studies that illustrate the concepts and models discussed, with examples from such heavyweights in the industry as Disney and Euro Disney, Aer Lingus, British Airways, Four Seasons, Holiday Inn, Marriot, Sofitel, Starwood Hotels, and more. Key features of the book include: Cutting-edge approach: Applies advanced and recent strategic management views to the tourism and hospitality field. Critical treatment: Provides critical discussions about whether and how strategic models/theories can be applied in the hospitality and tourism field. Sensitive to specific contexts: As the tourism and hospitality industry has become one of the largest industries worldwide, discusses how strategic management concepts can be applied in different cultures and profit and nonprofit tourism organizations. Extensive case studies: Provides supporting case studies related to the strategy content, context, and process from international industries such as Aer Lingus, Accor, Marriott and Ryanair. Organization of the book: Each of the chapters within the case study sections employs a thorough pedagogic structure consisting of a concise introduction, examples and case analysis, discussion points, exercises, and further reading.  This book is designed to provoke thought and debate about strategic management and myriad other issues. It will be valuable for students, academics, universities offering hospitality and tourism, and hospitality and tourism professionals.

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Book SynopsisWith businesses becoming ever more competitive, marketing strategies need to be more precise and performance oriented. Companies are investing considerably in analytical infrastructure for marketing. This new volume, Marketing Analytics: A Machine Learning Approach, enlightens readers on the application of analytics in marketing and the process of analytics, providing a foundation on the concepts and algorithms of machine learning and statistics. The book simplifies analytics for businesses and explains its uses in different aspects of marketing in a way that even marketers with no prior analytics experience will find it easy to follow, giving them to tools to make better business decisions.This volume gives a comprehensive overview of marketing analytics, incorporating machine learning methods of data analysis that automates analytical model building. The volume covers the important aspects of marketing analytics, including segmentation and targeting analysis, statistics for marketing, marketing metrics, consumer buying behavior, neuromarketing techniques for consumer analytics, new product development, forecasting sales and price, web and social media analytics, and much more.This well-organized and straight-forward volume will be valuable for marketers, managers, decision makers, and research scholars, and faculty in business marketing and information technology and would also be suitable for classroom use.Trade Review“An interesting and novel book that deals with marketing analytics in modern organizations. It presents in accessible form complex information and theoretical perspectives that are often difficult to grasp for the non-marketing expert. The book is particularly significant due to its breadth of coverage. It touches on all essential aspects of machine learning and marketing analytics. If you are a marketing professional, researcher, or student interested in marketing analytics and machine learning, then this book is for you. I have read a number of books in the field, but this book draws my attention because it is comprehensive and well-constructed.”—Prof. Dieu Hack-Polay, Professor of Management, Crandall University, Canada; Associate Professor of Organizational Studies, University of Lincoln, UKTable of Contents1. Introduction to Marketing Analytics 2. Statistics for Marketing 3. Evolution of Data Analytics 4. Segmentation and Targeting Analysis 5. Important Marketing Metrics: A Snapshot 6. Consumer Buying Behavior 7. Understanding Consumer Behavior Using Market Basket Analysis 8. Neuromarketing Techniques for Consumer Analytics 9. New Product Development 10. Natural Language Processing for Branding 11. Forecasting Sales and Price 12. Sales Prediction and Conversion 13. Role of Supply Chain Analytics in Marketing Analytics 14. Web and Social Media Analytics 15. Marketing Analytics and Its Applications

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Book SynopsisThis new volume is a rich and comprehensive resource of the basic information and latest developments and research efforts on tropical and subtropical fruits. It presents an extensive overview of crop production techniques, processing, marketing, breeding efforts, harvesting, postharvest handling, pest and disease management, and more of banana, citrus, durian, grapes, guava, jackfruit, litchi, mango, and papaya.Table of Contents1. Banana 2. Citrus 3. Durian 4. Grapes 5. Guava 6. Jackfruit 7. Litchi 8. Mango 9. Papaya

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Book SynopsisTaking a multidisciplinary approach, this book focuses on recent milestones in basic and applied mycology, focusing on many and diverse applications in the agricultural, food, and biofuel sectors.Applied Mycology for Agriculture and Foods: Industrial Applications provides an informative update of the current biological status of fungi and advances in conventional and modern molecular tools in identification, taxonomy of fungi, and applications of different taxonomic groups of fungi in various sectors, such as agriculture, food development, postharvesting, biological control of crop diseases, biofertilizers, bioremediation, pigments, pharmaceuticals, enzymes, biofuel production, etc.The volume addresses fungal biodiversity conservation, the emerging field of fungal metagenomics, the role of fungi in eco-safety and warfare, and the bioprospecting of fungi for hydrocarbons for biofuel production. Several chapters discuss using fungi in agricultural management, such as for the biocontrol of plant diseases, using entomopathogenic fungi as a pesticide, using nematophagous fungi for controlling nematodes that eat crops, using fungi in the development of biofertilizers, and more. The role of fungi in post-harvest diseases management in horticultural crops is looked at as well.Key features: Provides up-to-date information and advances in biological status and classification of fungi Discusses the comprehensive role of fungi in various sectors, in food and agriculture, in biofuel production, in the production of production of antibiotics or antimicrobial agents, etc. Presents the recent systemic taxonomic classifications, developments, applications in molecular mycology and conservation strategies for mycoflora Aiming to bridge the knowledge gap between basic and applied aspects of mycology, this volume provides a wealth of information that will be valuable for researchers, industrial scientists, faculty and students in mycology and plant pathology as well as in botany, microbiology, food microbiology, pharmaceutical development, biotechnology and biofuel production, and other professional disciplines.Table of Contents1. Indian Culture Collections and Fungal Biodiversity Conservation 2. Fungal Metagenomics: An Emerging Approach to Determine the Imperceptible Facets of Fungal Diversity 3. Role of Fungi in Eco-Safety and Warfare 4. Revisiting the Biodiversity and Ecosystem Functioning of Arbuscular Mycorrhizal Fungi Under Different Agricultural Management Practices and Environmental Stresses 5. Role of Fungi in Biocontrol of Diseases in Cereal Crops 6. Entomopathogenic Fungi: A Boon to Alleviate Organic Life Support Management 7. An Outlook of Nematophagous Fungi and the Underlying Mechanism of Nematophagy 8. Role of Fungi in Post-Harvest Diseases Management in Horticultural Crops 9. Fungal Biofertilizers and Biopesticides and Their Roles in Sustainable Agriculture 10. Pre-Harvest Management of Aflatoxin Contamination in Groundnut Through Biocontrol Products 11. Mushroom: Key to Food Security, Human Health, and Expunging Environmental Pollution 12. Mushrooms Emerging as Novel Resources of Potential Prebiotic: An Updated View 13. Strategies in Artificial Cultivation of Two Entomopathogenic Fungi Cordyceps militaris and Ophiocordyceps sinensis 14. Role of Filamentous Fungi in the Production of Antibiotics or Antimicrobial Agents 15. Advances in Fungal Enzymes and Their Applications 16. Current Status of Bioactive Compounds Derived from the Endophytic Mycoflora of Azadirachta indica 17. Bio-Prospecting Fungi for Hydrocarbons with a Potential for Biofuels Production 18. Role of Fungi in Converting Agro-Residues into Cellulase and Bioethanol

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Book SynopsisThis informative volume on the shifting requirements of the hospitality service industry aims to incorporate smart information technology into tourism services. A resource written specifically for tourism service industry professionals, it provides a focused approach to introducing Industry 4.0-related technologies. It explains how artificial intelligence can support a company's strategy to revolutionize the business by using smart technology most effectively. The chapters explore artificial intelligence, Internet of Things, big data, blockchain, and automation and robotics in the hospitality industry.

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Book SynopsisPower, Money and the Team that Reshaped Rugby How did one of the smallest nations in the world produce the jewel in world rugby's crown? In the professional age, the All Blacks have evolved to become rugby's most marketable asset and a blueprint for building high-performing teams. But as the All Blacks became commercialised, the tug-of-war between performance and making money has intensified.From the battle between Nike and Adidas for ownership of the black jersey to the newly minted deal with Silicon Valley private equity group Silver Lake, Black Gold reveals how the lure of monetising the brand has impacted the performance of the players and coaches. What sacrifices are being made to increase profit? And is the golden goose at risk of being overcooked? Black Gold is a gripping, revealing book about the inner workings of the All Blacks, the balance of power and what lies ahead for the world's best-known rugby team.

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** South African Number One Bestseller **A comprehensive work based on personal interviews and insider knowledge - bound to become a classic.The past three decades have seen a remarkable rise of Afrikaners in business. With Koos Bekker at its helm, media group Naspers began dominating the Johannesburg Stock Exchange and was turned into a global consumer internet group. Johann Rupert strongly extended Richemont's share internationally in the upper-end market of luxury goods, while Christo Wiese and Whitey Basson at Pepkor and Shoprite became Africa's largest clothing and food retailers.Fortunes describes how these and other business leaders, such as Jannie Mouton, Michiel le Roux, Douw Steyn, Roelof Botha, Hendrik du Toit and a number of commercial farmers, built their empires. It looks at their life and business philosophies and what makes them such successful entrepreneurs.Recent years have also seen the sensational collapse of Steinhoff International, the furniture retailer led by Markus Jooste that destroyed some of these fortunes. While Jooste is the topic of one of the chapters, another looks at the philanthropic projects most of these tycoons are involved in.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisFinance is as fundamental to the IT world as it is to most other aspects of life. However, many IT professionals lack knowledge of the particular financial principles on which decisions about IT should be based. Assuming no prior knowledge, this new edition covers all relevant aspects of finance and is updated with International Financial Reporting Standards (IFRS) terminology. It is ideal for all IT decision makers who wish to conquer their fear of finance or refresh existing knowledge.Trade ReviewIt is written in plain language and contains many practical examples. -- KybernetesThis is a practical, readable and enjoyable guide to the financial factors that IT decision makers should consider when making an investment and how these relate to business operations. -- Geoff Berridge * Knowledge Based Solutions *This book bridges the gap between the IT professional and the accountant, demystifying finance for those involved in making decisions about IT. [...] an easy-to-read guide to finance for any IT professional involved or interested in financially justifying IT. -- Mehmet Hurer MBCS CITP * BT *Table of Contents1 Finance and accounts: the basics 2 Decisions, decisions... 3 Financial cases and business cases 4 When is a benefit not a benefit? 5 How financial cases are evaluated: Part 1 6 How financial cases are evaluated: Part 2 7 The effects of taxation 8 Depreciation of IT assets 9 IT Financing and leasing 10 Outsourcing: financial aspects 11 Budgeting, costing and pricing: the basics 12 Financial analysis: the basics APPENDICES A1 Discount tables A2 Financial characteristics of different businesses A3 Published accounts A4 Accounting for long-term contracts A5 Debit and credit Glossary Further Reading Index

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Book SynopsisProblem management is the one IT service management process that tends to return more benefits more quickly than any of the others. This book offers practical, real-world guidance on all aspects of implementing and running an effective problem management function. Offering advice and recommendations tailored to different types of organisations, it gives IT practitioners, consultants and managers the tools to add real value to their businesses.Trade ReviewMichael covers problem management from soup to nuts. Regardless of the maturity of your problem management process, this book will improve it. A must read! -- Joseph GallagherThis is essential reading for anyone who wants to take problem management seriously. I thoroughly recommend it. -- James Bourgerie * Computacenter *Table of ContentsINTRODUCTION SECTION 1 – INTRODUCING PROBLEM MANAGEMENT 1. What is problem management? 2. Factors for success 3. Developing the business case SECTION 2 – IMPLEMENTING AND RUNNING PROBLEM MANAGEMENT 4. The implementation project 5. Organising problem management as a function 6. Realising the benefits of problem management 7. Metrics, key performance indicators and reporting 8. Tool requirements 9. Where next for problem management? SECTION 3 – PROBLEM MANAGEMENT PROCESS AND TECHNIQUES 10. Process overview 11. Detect and log problems 12. Assess, prioritise and assign problems 13. Investigation and diagnosis 14. Error resolution 15. Closing problems CONCLUSION

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Book SynopsisThis strategic guide for business and IT executives focuses on how today’s most disruptive technologies (including social, mobile, analytics, cloud, wearables, intelligent automation, robotics, and the IoT) can be applied in powerful combinations, together with platform business models, mastery of digital services, and leading practices in corporate innovation, to help you develop and execute your digital strategies for competitive advantage.Trade Review'Nicholas Evans is a magician, weaving together the complexities of the digital world into a tapestry of opportunities for alert companies and managers. And like a good magician, he makes it look easy. Get started on your digital transformation with this book NOW.' -- Henry Chesbrough * Professor at UC Berkeley Haas School of Business, Author of 'Open Innovation: The New Imperative for Creating and Profiting from Technology' *'The digital transformation, based on vast data from cheap sensors and cloud intelligence, will enable new business models, new strategies, and new empires in all industries. Using insight and case studies, Mastering Digital Business does a superb job guiding us through the changes coming, and helping us think through not only new product and logistics strategies, but how management itself must evolve to thrive in the coming decades.' -- R. Preston McAfee * Chief Economist. Microsoft *'By their very nature, transformations require disruptive changes. Digital transformations requires companies to be in a state of constant change. Mastering Digital Business shows that successful digital transformation goes beyond leading edge technology to include disruptive business models, redesigned processes, and – most importantly –cultural change.' -- Jonathan Becher * Chief Digital Officer, SAP *'Mastering Digital Businesses is a highly topical book and a must read for both business and IT executives looking to come out on top by leveraging disruptive technologies. Nick is a brilliant writer and in this book he combines case studies with in-depth analysis to provide valuable insights for digital leaders. The importance for traditional players to swiftly move towards a more agile and flexible digital environment while blending the 'new' with the 'old' can't be understated and Nick takes the reader through a straightforward thought process for how to do this successfully.' -- Robert Eriksson * Head of Engineering, Digital & Transformation, Lloyds Banking Group *'Much talk is happening about digital transformation and innovation. Rarely does this talk cover pragmatic steps regarding how to ‘make sense’ and ‘take action’ on the new opportunities that today’s most disruptive technologies catalyze. Nick’s book does that – providing “blueprints for action” – helping those who take advantage of Nick’s insights move from conceptual discussions to pragmatic action, with speed and scale. Of particular value is his distillation of patterns – or what he calls “palette” – of options of which technologies to use in which combination to take advantage of different business opportunities.' -- Ralph Welborn * CEO, Imaginatik *'With 52% of the Fortune 500, merged, acquired, gone bankrupt, or fallen off the list since 2000, the digital revolution has transformed business models. Leaders need pragmatic advice from strategy to execution on digital transformation. Nicholas’ book Mastering Digital Business provides practitioners with not only the first principles required to succeed but also a pragmatic approach to addressing the change management requirement for success in decoding digital business.' -- R “Ray” Wang * Principal Analyst & Founder, Constellation Research *'Mastering Digital Business is a real wakeup call. For company leaders willing to see, react to and foresee the signals of change, this is a must-read manual.' -- Sanjay Sarma * Professor of Mechanical Engineering, MIT *'In today's world, successful organisations recognise that technology is a force which makes scarce resources abundant. And those same organisations have put technology capability at the heart of business strategy. Nicholas D. Evans' book goes beyond the theory of the digital disruption which is impacting our lives, and provides business leaders with compelling, practical advice for redesigning our organisations, strategies, environments, and workforce to not only compete but to thrive in an age of ever increasing complexity and technical innovation. Read it. Then share it with your team!' -- Stephen Foreshew-Cain * COO, Co-op Digital *'Nicholas has managed to take the world of innovation and digital transformation and make it simple enough to understand at all levels within the business, which is no mean feat. The book covers a number of insights and strategies that will allow c-level execs and techies alike to decode the transformation of businesses in the digital age.' -- Matt Harris * Head of IT, Mercedes AMG Petronas Formula One Team *'Mastering Digital Business is fundamentally about innovation. Whether you want new products, services, processes, or business models, this book can help jump start business growth through tapping into the power of digital business.' -- Soren Kaplan * Bestselling & Award Winning Author of The Invisible Advantage *'Digital disruption is THE business issue! Leaders need to be armed with how to think about this to succeed in the future. Evans provides straightforward recipes to navigate through this important transition.' -- Mark Sherman * Managing Director, Telstra Ventures *Table of ContentsIntroduction Part I: INSIGHT – Setting Your Digital Transformation Vision Chapter 1: Designing your digital business strategy and vision Chapter 2: Re-thinking and re-designing your business models and processes Chapter 3: Maximizing the potential of today’s disruptive technologies for digital business Chapter 4: The new platform ecosystem for digital business Part II: PLANNING – Leading and Organizing for Digital Transformation Chapter 5: Organizing and adapting corporate innovation processes for digital transformation Chapter 6: Identifying and prioritizing opportunities with Innovation Workshops Chapter 7: Timing your move based on technology maturity Part III: ACTION – Digital Transformation Strategies for specific Target Business Outcomes Chapter 8: Enhancing the digital customer experience Chapter 9: Transforming the digital workplace Chapter 10: Gaining insights from analytics Chapter 11: Optimizing infrastructure and simplifying management Part IV: ROADMAP – Taking an Agile Journey to the New Platform Ecosystem Chapter 12: Mastering the digital services lifecycle and speeding time-to-market Chapter 13: The agile journey to the new platform Conclusion Appendix

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Book SynopsisCybersecurity issues, problems and incidents don’t always relate to technological faults. Many can be avoided or mitigated through improved cybersecurity awareness (A), behaviour (B) and culture change (C). These ABCs are key components of the overall security maturity of an organisation. This book is a practical guide to the Cybersecurity ABCs, for business and IT leaders looking to enhance security culture in their organisations by improving understanding and practice of cybersecurity at an individual level. Crucial awareness, behaviour and culture concepts are covered from the ground up alongside practical tips and examples, providing a key resource for those looking to create lasting cybersecurity awareness, behavioural and culture change initiatives.Trade Review'Provides a fresh and innovative approach to designing and implementing your cybersecurity awareness program. Unlike the majority of books on the subject, the language is easy to digest and the techniques human-focused. I would recommend this book to anyone involved in information security looking to engage the wider organisation and improve cybersecurity awareness.' -- Helen Mary Jones CITP CISSP * Group Information Security Manager, The Jockey Club *'A must read for all CISOs and Cybersecurity leaders who want to include people into their cybersecurity strategy. This book has made me realize that our traditional methods to Cybersecurity Awareness, Behavior and Culture has needed a substantial modern approach to empowering people into being a strong link in cybersecurity.' -- Joseph Carson CISSP * Chief Security Scientist & Advisory CISO, Thycotic *'A book about information security awareness, behaviors and cultures, by people who live and breathe all three. CYBER SECURITY ABCs explores new depths, debunks myths, answers questions and shines a light on what it means to truly address the all-important human-related elements of modern security. The perfect guide for any security leader looking to make their people their strongest security asset.' -- Michael Hill * Editor, Infosecurity Magazine *'An excellent read, and essential for cybersecurity leaders at all levels. This book provides not only easy to understand language, but ‘lived’ experiences, techniques and considerations to improve Awareness, Behaviour and Culture within an organisation. It provides a holistic approach, starting with examining the behaviour of the cybersecurity professional, before dealing with wider organisational change. As this is the only resource I have seen to offer practical Awareness solutions, it also makes it the missing piece from most major, industry-leading certifications.' -- Gary Cocklin CITP CISSP * Senior Cyber Security Instructor, UK Royal Air Force (RAF) *'This book does what every great business book does – it makes you think (differently, laterally objectively), and helps develop those thoughts into structure. It doesn’t provide an ordered checklist, but rather, architects a challenge or puzzle for each reader to solve. All of the clues, tools and techniques are laid out by the authors for each of us to successfully build a solution that is a right fit for our working environment.' -- Richard Nealon * Trustee of The SABSA Institute *'The perfect read for anyone looking to develop their understanding of the human side of cybersecurity. Trying to create meaningful awareness and driving positive changes in behavior for those who don’t live and breathe cybersecurity is a huge challenge that every organization faces. While there is no magic switch to create a positive cybersecurity culture, using this book as a tool will certainly provide you with the best knowledge, practical tips and insights to help you change the direction of your journey today.' -- Joe Pettit * Director, Bora *'Cybersecurity and Psychology make great bed fellows. Digging into awareness, behaviour and culture, the authors address the underlying 'why' that is key to engagement and empowering employees. A pragmatism gained in the field is evident throughout the book making Cybersecurity ABC's a comprehensive manual for the industry professional, that is rich in research and practical advice.' -- Andrea Manning * Founder & CEO, CyberPie *'This deeply-researched discussion of the human side of cybersecurity presents clear and actionable guidance on building a robust security programme that gives employees the knowledge and tools to be the first and best line of defence against cyber threats. The authors draw from their extensive professional experience and academic research to explain techniques for raising awareness, encouraging positive behaviours, and building a corporate culture in which protecting against cyber threats becomes as easy and as natural for the entire workforce as reciting the ABCs. I highly recommend it for anyone with an interest in cybersecurity.' -- Donald Edwards, CISSP * Director of Network Security, Salesforce *'Cybersecurity ABCs sparked so many creative ideas for my role in Awareness & Training, I had to stop reading to go chat to my team about the suggested actions in how to make our awareness program & security culture at HPE more effective and mature.' -- Joanne O'Connor * Cyber Security Training Program Manager, HPE *'This book is extremely important because we tend to focus too much on technology. But as we have seen, a lot of security incidents are not prevented by technology but through Awareness, Bahaviour and Culture. What is also really uplifting is to read a book which is not designed for technical people but instead empowers everyday IT-users to help build security and take part in the day to day IT-security work.' -- David Jacoby * Senior Security Researcher, Kaspersky *'The authors have done a good job explaining some of the myths and challenges surrounding “security awareness training” programs. Showing people the WHY of doing something and providing them nudges where we can is important to gaining adoption.' -- Ken Underhill * Executive Producer & Host, Cyber Life *Table of Contents Introduction Understanding Cybersecurity Awareness Building Cybersecurity Awareness Understanding Cybersecurity Behaviour Changing Cybersecurity Behaviour Understanding Cybersecurity Culture Creating and Changing Culture Where Next?

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Book SynopsisBusiness analysis is a crucial discipline for organisational success, it enables organisations to rise to the challenges presented by today's increasing pace of change. It is a broad field and has matured into a profession of its own, with its own unique career roadmap. This practical guide explores the business analyst role including typical responsibilities and necessary skills. It signposts useful tools; commonly used methodologies and techniques, and beneficial professional development activities. A visual career roadmap for business analysts is also included, along with case studies and interviews with practising business analysts, to enable aspiring and existing business analysts at all levels to successfully plan and advance their careers.Trade Review'Provides essential information to people wishing to enter and progress through the BA profession.' -- Terri Lydiard * Director, Teal Business Solutions Limited *'Who better to write a book on a career in Business Analysis than Adrian Reed, whose own career has developed in parallel with the maturity of the Business Analysis profession itself. The book is an excellent mix of practical advice and guidance based on his own experiences and includes, not only a career road map for Business Analysts, but also a summary of the key tools and techniques that they would use throughout their working lives. This publication distils the knowledge and experience of one of the most internationally recognised champions of Business Analysis into an easily accessible and comprehensive resource for Business Analyst at any level and at any stage in their careers, including those considering a move into the profession for the first time. A vital read for all Business Analysts from new apprentices through to expert Business Analysts at the peak of their careers.' -- Paul Turner FBCS * Business Analysis author and examiner, Business & IS Skills Ltd *'This book is an invaluable resource for individuals and organisations seeking to understand the role of the business analyst. It addresses two fundamental questions about the profession: “Where do BAs come from?”, and “Where are we going?”. My hope is that more people will discover, aim for and enjoy a career in Business Analysis as a result of the information and insight Adrian Reed has shared with us.' -- Christina Lovelock * Business Analysis Manager, University of Leeds *'Adrian’s book is a great look at the Business analyst (BA) and the spectrum of how to enter the profession, what work is commonly done in the profession, and how to advance a career in the profession. The sections that deal with “is business analysis for me?” gives some really good guidance to those looking for a career in a high growth area. In the tools and technique chapter, Adrian summarises some of the industry practices to explain the basics to give the reader a sense of the most common work practices, especially as it applies to IT projects. The chapter that deals with the career roadmap is also very strong, and very useful to everyone in the BA profession or in adjacent roles, enabling them to see some practical ways to evaluate career progression options. Career Guidance continues as Adrian explores areas of career goals in examining how to apply business analysis to your own career, in preparing for the interview and moving through the recruiting process. The section on career case studies is very useful in highlighting the variety of experiences that BA’s bring to their work, and how each set of experiences finds a way to navigate to a satisfying career in a space that is evolving and growing in importance in the face of business model and technological changes. This book has value throughout the career of a business analyst and helps remove some of the shroud of unknowns about what to expect in the profession.' -- Ken Fulmer * CEO and President of IIBA, inc. *'Adrian Reed offers a unique insight into the breadth and depth of the role of a Business Analyst, answering the key questions of "How do I become a BA?" and "What are the career paths of a BA?". He skilfully brings to life the type of activities a Business Analyst undertakes with easy to understand, real world examples. A book for all who consider a career in Business Analysis, aspiring BAs and new-to-role alike, providing a comprehensive view of the routes to becoming a BA, career progression as well as employment, certification and professional development and contribution options.' -- Tina Schuster * joint President, IIBA UK *'Adrian strikes again with his second book that is destined to become an Analysis staple. In a style that strikes the balance between informative and inspirational, Adrian brings together industry perspectives and insights succinctly in a way no one else can. I constantly found myself pausing to reflect back on my career as well anticipating how I will implement the lessons learnt in future challenges. I consider this to be a must read book during all stages of your career.’ -- Ryan Folster, CBAP * Business Analysis Competency Lead, Britehouse *'Not many people understand the world of Business Analysis as well as Adrian. He's put a huge amount of that expertise into this book, and explained it all in a clear and approachable style which will be helpful for novice BAs and experienced professionals alike.' -- Nick de Voil * joint President, IIBA UK *'This excellent book is essential reading both for anyone considering a career in Business Analysis and experienced Business Analysts who want to reinvigorate their career journey. The structure is easy to follow, starting with why the role is needed and then going on to describe in detail what it’s like to be a BA and what is in the BA tool kit...This is the first book I’ve seen on Business Analysis which takes the theories and frameworks and shows how they can be applied in the day to day work of a BA.' -- Corrine Thomas * Director, Business Analysis Manager Forum and Founder & Director, Choices Coaching Ltd *'Adrian Reed has examined business analysis from a new angle – from that of current and aspiring practitioners. He has provided a valuable survey of the BA’s role and responsibilities and how someone gets into business analysis and develops their competencies and their careers. A very valuable addition to the growing literature of business analysis.' -- James Cadle FRSA, FBCS CITP, MAPM * Director and Company Secretary, AssistKD *'Technology is evolving at an ever increasing rate and as it does, the challenges of the organisation to constantly adapt and provide relevant solutions to the customer increase. This book is essential reading for the modern business analyst and identifies the core toolset and mindset that allows the individual to become an effective change agent.' -- Alex Cottrell * Senior Business Analyst, Zurich Insurance Company Ltd *Table of Contents Introduction: The Need for Business Analysis The Breadth and Depth of the BA Role Roles and Responsibilities Frameworks, Tools & Techniques Career Roadmap Nailing the Interview Career Case Studies

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Book SynopsisThis book explains the principles of IT-related project management, including project planning, monitoring and control, change management, risk management and communication between project stakeholders. Each chapter includes an overview of the learning objectives, detailed discussion of the syllabus content, activities and multiple choice questions for self-assessment in line with the BCS Foundation Certificate in IS Project Management. This new edition introduces the latest project management thinking, terminology and standards.Trade Review'This book is a comprehensive and modern guide to managing projects in an IT environment. It covers all the core information you need to start, deliver and complete a project, with a strong focus on core project management competencies. If you're studying for the related exam, this is an easy-to-use textbook where the authors clearly explain the main concepts. The end of section questions help you really grasp the ideas and see how you can put them into practice. There's a case study running through the book that helps bring the techniques to life. This goes beyond a basic project management book to be a useful text for people working in IT environments, as it covers concepts like pair programming, testing and other aspects of completing projects successfully while juggling the complexities of a technical environment. Recommended.' -- Elizabeth Harrin FAPM * Director, Otobos Consultants Ltd *Table of Contents1. Projects and Project Work 2. Project Planning 3. Monitoring and Control 4. Change Control and Configuration Management 5. Quality 6. Estimating 7. Risk 8. Project Organisation

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Book SynopsisBusiness analysis is a key discipline within business transformation projects. Too often business changes are introduced without such analysis, leading to failed projects, wasted investment and unnecessary business disruption. Effective business analysis enables greater project success, informed investment and beneficial business outcomes. Business Analysis describes the entire landscape for successful business change, explaining the range of services offered by business analysts, the lifecycles and approaches that may be applied, and the techniques that aid analytical thinking, visualisation and modelling. The new edition of this bestseller has been updated extensively to ensure that the guidance offered is highly practical and encompasses the latest developments within the business analysis profession. This is a seminal text for business analysts, helping them to develop their understanding and skills and enabling them to develop their business analysis careers. It is also a key text for anyone working in organisations, whether driving change initiatives or enabling successful change outcomes. This book is: A practical and informative text, enabling business analysis and other business change professionals to develop their key knowledge and skills A readable and engaging journey through the business change lifecycle, the business analysis services and the toolkit required of a proficient business analyst Supports the BCS Business Analysis Certification Portfolio Trade ReviewBusiness analysis was something I simply did, rather than thinking of it as a profession; that was until I went to the launch of the first edition of Business Analysis. As the profession of business analysis continues to evolve and adapt to a changing environment, I’m delighted that this 4th edition continues to lead the way. It remains the ‘go-to’ book and most important guide for professional business analysts. Indispensable and invaluable. -- Dylan Jones * Deputy Director, Department for Work and Pensions *In its fourth edition, Business Analysis continues to incorporate emerging concepts, clearly presented and easily read, reflecting the evolution of business analysis. It is the benchmark publication for any business analyst, to which readers will continue to return for reference and reassurance. -- Mark Wilson * Business Analysis Practice Manager, Allianz Insurance plc *This updated edition supports the continued evolution of business analysis and remains the go-to resource for practicing business analysts to turn to throughout their careers. The inclusion of the Business Analysis Service Framework and a wealth of Lean and Agile techniques reflects the customer-centricity of business analysis in today’s world. -- Michelle Shakesheff * Head of Business Analysis, Close Brothers *Business Analysis has long been the key book for every self-respecting business analyst. After six years of excellent service in its third edition, I am delighted that this fourth edition introduces a service framework and has captured advancements such as Agile, SIPOC and Design Thinking whilst maintaining the core integrity of traditional business analysis. -- Ian Richards * Director, Business Analysis, Capita *The book that no business analyst should be without gets an up to the minute update that maintains its status as the primary reference on Business Analysis for change professionals everywhere. The wealth of material and scope of the updates ensure this edition is an invaluable addition to any business analyst’s bookshelf regardless of their experience! I heartily recommend it to anyone wishing to know more about this vital and rewarding role. -- David Beckham * Principal Consultant, ChuDo Consulting *This much anticipated new edition does not disappoint! The BA Service perspective moves the profession forward in our understanding of how business analysis can be used to best effect within our organisations. From aspiring BAs to highly-experienced practitioners, this book is a must-read for all business analysts. -- Christina Lovelock * Co-Author of Delivering Business Analysis, and Busines Analysis Manager, University of Leeds *In today's world where the role of the business analyst is being challenged like never before, this book is just what we need to ground us. We are business analysts and this highly recommended 4th edition reminds us of who we are, what we do and what we can achieve. -- Linda Parker * Business Analyst of the Year 2019, The Christon Blueprint *This welcome update to the must-have text equips business analysts with the toolkit and information needed to tackle the shift to digital services and emphasis on customer service value. The addition of the Business Analysis Service Framework will help organisations take their BAs to the next level. -- Lyn Girvan * Head of Business Analysis, CMC Consultancy Partnership Ltd *This book offers the why, what, and how of Business Analysis Service in plain terms. It is packed with useful and practical concepts, frameworks, and techniques for business domain and requirements analysis in information systems service provision. Essential reading for everyone already in or considering a career in business analysis, and for those in IS studies. -- Yin Leng Tan * Lecturer in Business Informatics, Henley Business School *I’ve used this book throughout my career and it is more complete than ever, covering the whole spectrum of activities in the BA-discipline. It is a very useful combination of available techniques and best practices on how to use them. It is a must-read for every business change professional. -- Geertje Appel * Business Analyst & Trainer, Le Blanc Advies *If you only pick one book to learn about business analysis, this is it. Even after consulting on business change projects for over twenty years, this is my go-to book when I need to remind myself about how to do something. Put simply, it’s the best companion a business analyst can have. -- Joe Newbert * Chief Training Officer, Business Change Academy *This fourth edition of the definitive Business Analysis text is the best so far and moves the discipline forward yet again. -- Paul Turner FBCS * Business Analysis examiner and mentor *The part of the book I loved most was on workshops and the clarity created in discovery techniques such as free-form, round-robin brainwriting, etc. and visualization through user stories, mind maps, scenarios, rich pictures etc. These I believe are essential tools and techniques for any business analyst. -- Rumesh Wijetung * Director / Trainer at APPTRA Holdings (Pvt) Ltd & Agile Coach at Wiley Global Technology (Pvt) Ltd *The first responsibility of a business analyst often seems to be defining the value of business analysis, especially within an Agile tech organisation. For this purpose, the 4th edition of Business Analysis is indispensable. Expect your copy to become your play-book, dotted with page markers and highlighted sections. -- Libby Vincent * Head of Business Analysis, JUST EAT *In today’s complex world, the role of business analysis is evolving and changing. I am delighted to see that Business Analysis 4th edition is keeping pace with this. It gives essential guidance to anyone involved in business analysis activities at all levels of an organisation, from leadership roles to those involved in project and product development. -- Dot Tudor FBCS * Technical Director, TCC Ltd *Each new version of this book enhances the business analysis landscape, introducing new ways of approaching business analysis and mixing in trusted tools and techniques such as PESTLE and SWOT. The updated section on business services and process is of particular value in exploring organisational structure and supporting the need to identify and manage risk. -- Marie Bradley * Operational Compliance Director, adam&eveDDB *After a number of years in this profession, I can safely say this book is the one stop shop for business analysis! Whether you are looking to start a career as a business analyst, increase your current capability or just think in a more logical and structured fashion, the latest edition certainly doesn't disappoint. -- Jay Chavda * Head of Business Analysis, Inspired Thinking Group (ITG) *The 4th edition of the Business Analysis offers a great way to brush up on or to learn new techniques. The book is easy to use offering the ability to jump in and out as required, providing a wealth of knowledge and best practices. -- Dan Senter * Data Governance Lead, nationalgrid *BAs are expected to tackle increasingly complex business problems in a demanding business landscape. The additional strategy execution techniques included in this 4th edition will be welcomed by BAs everywhere. Essential reading for BAs looking to elevate skill-sets and for organisations looking to optimise the BA role for competitive advantage. -- Alison Fairclough * Head of Business Analysis, Handelsbanken UK *This 4th edition is a must-have book for all business analysts. I am delighted to see topics of service thinking, customer experience & Agile/Lean included. In the evolving digital world, where the role of business analysts has been questioned, this book highlights the importance of BA function in organisations more than ever. -- Swati Shirsat * Business Analysis Consultant, Essency Consulting & Solutions Ltd *Business Analysis continues to evolve and reflect emerging trends, building upon solid analysis principles, interpreting and informing the analyst’s role and best practice. Whether starting your journey in the industry as an apprentice, or you are the head of practice, this continues to be the north star that will guide all. -- Gary Young * Head of Product Development, DVLA Information Technology Services *Clear and readable, Business Analysis encompasses basic BA tools and techniques together with modern ideas such as design thinking and customer experience. If you are a business analyst wanting to do your job well, to constantly broaden your horizons and to maintain inspiration for your profession, this book is for you! -- Milena Mileva * Managing Consultant, PMBA *This 4th edition brings business analysis centre-stage for the 21st-century organisation. It provides an excellent, up-to-date and comprehensive overview of the BA’s role, from the strategic ‘helicopter view’ to the detailed ‘snail's view’. We'll give this book to every apprentice and delegate we train. -- Dr Mike Goodland * Founder, Metadata Training *Table of Contents1. What is business analysis? 2. The competencies of a business analyst 3. The strategic context for business analysis 4. The business analysis service framework 5. Investigating the business situation 6. Analysing and managing stakeholders 7. Improving business services and processes 8. Defining the solution 9. Making the business case 10. Establishing the requirements 11. Documenting and modelling requirements 12. Validating and managing requirements 13. Delivering the requirements 14. Delivering the business solution Supplementary chapter: BCS business analysis certification portfolio

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