Description

A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

Business Cases That Get Results

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Paperback / softback by Carrie Marshall

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A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an... Read more

    Publisher: BCS Learning & Development Limited
    Publication Date: 31/01/2019
    ISBN13: 9781780174556, 978-1780174556
    ISBN10: 1780174551

    Number of Pages: 60

    Non Fiction , Business, Finance & Law

    Description

    A business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.

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