Description
Book SynopsisA business case is a logical, structured argument to bring about business change, aimed at the decision makers in an organisation. A persuasive, well-written business case can win over your readers and get you the all important approval you need. In this book you’ll discover the do’s and don’ts of pitching your ideas through a business case. You'll learn what the essential components of a business case are, including what key questions you should be answering, how to structure your business case, factors to consider when thinking about benefits and risks, and how best to tackle ROI.
Trade Review'A highly valuable resource, and one that would be well worth keeping to hand.' -- A P Sutcliffe, MSc, MBCS
'Presents a practical and down to earth approach to business case development.' -- Peter Wheatcroft * Moderator for the UK IT Industry Awards, author of BCS books World Class IT Service Delivery; Service Desk and Incident Manager *
Table of Contents
- Introduction: What Is A Business Case?
- The Key Questions Your Case Needs To Answer
- The Importance of Identifying Every Stakeholder
- How To Structure Your Business Case
- Benefits and Outcome Analysis
- Thinking About Risks
- ROI: What It Is and Why You Need To Show It
- Internal Opposition: The Enemy In the Ranks
- Making Your Case With A Presentation
- The Importance of Editing
- Submitting Your Business Case
- Afterword
