Description
Book SynopsisIn a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniquespaying for ad space and trying to pop up on the right platformsaren't cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you're asking for.
In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why your marketing strategy needs to be as unique as your business. Drawing on his own expertise as well as insights from other leading experts in creativity, marketing, and media, Steve outlines the reasons you need to abandon the status-quo and get creative. He warns that there is no shortcut and no hack, but if you're ready to do the work and find the sweet spot between your Commitment and C
