Typography and lettering Books

Book SynopsisLETTERING & CALLIGRAPHY WINNER OF THE CREATIVE BOOK AWARDS 2023 Providing oodles of inspiration and hours of fun, this is the go-to book for fans of hand-lettering and calligraphy. Beginners can start right from the basics and follow step-by-step tutorials on letter formation, spacing, design, and embellishments before moving on to recreate 40 alphabets in a range of styles, from elegant scripts to modern geometric forms and charming, quirky letters. Use your skills to add a personal touch to everything from invitations to scrapbooks, doodles to wedding stationery and journals to posters. Accompanied by over 75 full colour illustrations, this book offers hours of fun and oodles of inspiration for hand-lettering beginners and experts alike.Table of ContentsAbout This Book The Classroom Adjusting the letter height Letter spacing Writing tools The Alphabets Accents and Punctuation Glossary Credits and Resources

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Book SynopsisThe ease with which we can choose a typeface today is something we take for granted, but it is possible only because of the tremendous amount of labor of the Bentons. The ease with which we can choose a typeface today from a plethora of options to fit a particular need is something we may take for granted, but it is possible only because of the tremendous amount of labor and ingenuity that camebefore. The story of the lives and work of Linn Boyd Benton and Morris Fuller Benton is an important chapter in the history of type, recalling a time in American history when men quietly worked at developing and improvingmechanical technologies that they thought would continue evolving incrementally into the future.

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Book SynopsisThrough the selection of eleven master designers, Jerry Kelly illustrates a wide range of styles: from classically inspired design and historical revival, to novel and modern layouts. Throughout the twentieth century, modern design theories in combination with newer printing technologies offered book designers far more options than were previously available to them. Utilizing these resources, some skillful artisans produced stunning designs in period style, arranging modern re-cuttings of early type designs with historical decoration that resulted in the creation of truly beautiful books; while others preferred a more contemporary aesthetic, building upon earlier principles in a fresh, novel manner. Through the selection of eleven master designers, Jerry Kelly illustrates a wide range of styles: from classically inspired design and historical revival, tonovel and modern layouts. He describes the care with which each designer combined typographic elements in their own unique way. The selection of these designers, ranging from Updike to Zapf, is only a small sampling of the practitioners that the twentieth century produced, but they are indicative of the wide range of book design styles achieved during this exceptionally dynamic century. JERRY KELLY is an award winning designer, calligrapher and printer working in New York City.

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Book SynopsisA fully-illustrated guide to the treasures of the Cary Graphic Arts Collection in Rochester, NY. Since its founding in 1969, the Cary Graphic Arts Collection at Rochester Institute of Technology has grown from the personal library of its namesake Melbert B. Cary Jr., to one of the nation's premier libraries on graphic communication history. Highlights of the Cary Graphic Arts Collection brings this history to life with a selection of items that not only exemplify the scope and mission of the library, but are treasures in their own right. The catalog features milestones in the history of printing, diverse examples of fine press printing, artists' books, and rare artifacts from The New York Times Museum of the Recorded Word. Stephen K. Galbraith is Curator and Amelia Hugill-Fontanel Assistant Curator at the Cary Graphic Arts Collection; Kari Horowicz is Librarian for the College of Imaging Arts and Sciences.Table of ContentsIntroduction Highlights of the Collection Acknowledgements

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Book SynopsisOf all his contributions to the graphic arts, Hermann Zapf's (1918-2015) dedication to sharing his knowledge may be regarded as one of his most enduring achievements. And no institution benefited more from his generosity than Rochester Institute of Technology where, in 1979, he began to teach a series of summer classes in Advanced Calligraphy. The classes attracted an international group of accomplished graphic artists whose hours spent with Zapf became treasured memories. This new book - Manuale Calligraphicum - was conceived as a way to honor Hermann Zapf's legacy at RIT by offering a select group of accomplished former students an opportunity to share, through their art, what those classes meant to them. The specifications for submissions were simple: design an original calligraphic alphabet or quotation that could be presented and formatted in the manner of Professor Zapf's famous model book Feder und Stichel (1950) and printed letterpress to the very highest standards. The variety and quality of the work submitted has been extraordinary. The Cary Collection is proud to present this selection of 19 works from 15 calligraphers as their tribute to a master teacher and dear friend. Limited edition of 325 copies, designed by Jerry Kelly and letterpress printed on Hahnemühle paper by Bradley Hutchinson. Manuale Calligraphicum Contributing Artists: Larry Brady, Marsha Brady, Annie Cicale, Rick Cusick, Claude Dieterich A, Reggie Ezell, Peter Fraterdeus, Kris Holmes, Jerry Kelly, Peter Noth, Marcy Robinson, Ina Saltz, Steven Skaggs, John Stevens, Julian Waters

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Book Synopsis“A compilation of leading Dada-influenced artists from around the world." ―TRIBE LA Magazine The 2022 edition of the world’s premiere journal of contemporary dada writing and art continues a revolutionary approach to creation, inspired by the Dada movement. These days you hear a lot about NET ZERO, in reference to steps being taken to combat climate change. NET ZERO refers to the balance between the amount of greenhouse gas produced and the amount removed from the atmosphere. At this time, NET ZERO is an ambition lacking absolute definition as corporate energy titans pledge distant adherence without clear or immediate commitments to act. In fact, these so-called “innovative” scions of wealth seem to not even be able to remove the layer of hot air greenhouse gases spewing from the mouths of the pundits and politicos pushing the affirmation of their endlessly pernicious promises. Enter NYET ZERO. With NYET ZERO, MAINTENANT 16 makes an artistic power grab using DADA—in the form of original art, poetry, and writing aimed at exposing the hypocrisy of the engine-idle rich on recycled paper. We can change the now with art and thought. Otherwise, the future has NOTENTIAL. When the corporate powers that be control all of the energy resources, Art Becomes A Necessity!!! Or as Tristen Tzara put it in his Dada Manifesto, “Dada Dada Dada, a roaring of tense colors, and interlacing of opposites and of all contradictions, grotesques, inconsistencies: LIFE!” For the first time since debuting in 2008, MAINTENANT 16 includes work from all seven continents on the planet, with more than 250 creators from 35 countries. The MAINTENANT series gathers the work of internationally-renowned contemporary Dada artists and writers. MAINTENANT 16 offers compelling proof that concepts of Dada continue to serve as a catalyst to creators more than a century later. Contributors to Maintenant 16 include: Derek Adams • Susan Shoshannah Adler • Jamika Ajalon • Ina Al-soqi • Youssef Alaoui • Linda J. Albertano • Austin Alexis • Joel Allegretti • Santiago Amaya • Avelino de Araujo • Wayne Atherton • Liz Axelrod • Mahnaz Badihian • Amy Barone • Vittore Baroni • Amy Bassin • Brent Bechtel • Peter Beda • Regina Lafay Bellamy • C. Mehrl Bennett • Carla Bertola • Volodymyr Bilyk • József Bíró • Lucy Jane Bledsoe • Mark Blickley • Karen Boissonneault-Gauthier • Clemente Botelho • Bob Branaman • Kathy Bruce • Michael Lane Bruner • Imanol Buisan • Fork Burke • Billy Cancel • Angela Caporaso • Peter Carlaftes • Mutes César • Peter Ciccariello • Hal Citron • Lynette Clennell • Andrei Codrescu • Terese Coe • Roger Conover • Anthony Cox • Lars Crosby • Malik Ameer Crumpler • Tchello d’Barros • Wer Da • Steve Dalachinsky • Allison A. Davis • Heather Dawish • Holly Day • Quỳnh Iris de Prelle • Laylah DeLautréamont • Lily Despic • Sam Dodson • Bruce Louis Dodson • Gabriel Don • Carol Dorf • Robert Duncan • Malcolm Easton • Salvatore Esposito • Jeff Farr • Becky Fawcett • Federico Federici • Rich Ferguson • Cheryl J. Fish • Kathleen Florence • Giovanni Fontana • Robert C. Ford • Kofi Fosu Forson • Patrick Forsythe • Abigail Frankfurt • Dorothy Friedman • Thomas Fucaloro • Ignacio Galilea • Sandra Gea • Kat Georges • Christian Georgescu • Robert Anthony Gibbons • Mark Glista • Gemma Goette • Gustavo Gómez-Mejía • S.A. Griffin • Fausto Grossi • Meghan Grupposo • Egon Guenther • Genco Gulan • Elancharan Gunasekaran • Ana-Maria Guta • Janet Hamill • Bibbe Hansen • Jesper Hasseltoft • Heide Hatry • Erica ESH Henry • Aimee Herman • Jan Herman • Karen Hildebrand • Mark Hoefer • Lawrence Holzworth • Richard Humann • Matthew Hupert • Frie J. Jacobs • Ayushi Jain • Annaliese Jakimides • Mathias Jansson • Jerry T. Johnson • Boni Joi • Milana Juventa • Marina Kazakova • Anthony D. Kelly • Rose Knapp • Doug Knott • Ron Kolm • Mark Kostabi • Eleni Kourti • Hope Kroll • Paweł Kuczyński • Zygimantas Kudirka • Bénédicte Kusendila • David Lawton • Serge Lecomte • Jane LeCroy • Sarah Legow • Patricia Leonard • Linda Lerner • Martin H. Levinson • Alexander Limarev • Richard Loranger • Ruggero Maggi • Sara Maino • Gerard Malanga • Jaan Malin • Sophie Malleret • Mary Rose Manspeaker • Philippe Marcade • Fred Marchant • Eliette Markhbein • Bronwyn Mauldin • Jesse McCloskey • Philip Meersman • Lois Kagan Mingus • Charles Mingus III • Julian Mithra • Richard Modiano • Mike M. Mollett • Thurston Moore • Luiz Morgadinho • Alexander Nderitu • Dustin Nelson • J. D. Nelson • Karen Neuberg • Gerald Nicosia • Lance Nizami • Harry E. Northup • Anna Gabrielle O’Meara • Ruth Oisteanu • Valery Oisteanu • Suzi Kaplan Olmsted • Marc Olmsted • John Olson • Jane Ormerod • Yuko Otomo • Bibiana Padilla Maltos • Csaba Pal • Lisa Panepinto • Pamela Papino-Wood • Gay Pasley • John S. Paul • Oladipo Kehinde Paul • Giorgia Pavlidou • Puma Perl • Raymond Pettibon • Charles Plymell • Renaat Ramon • Nicca Ray • Mado Reznik • Travis Richardson • Wes Rickert • Benjamin Robinson • Radoslav Rochallyi • L. Rose • Alison Ross • Martina Salisbury • William Seaton • Jack Seiei • Silvio Severino • Susan Shup • Bertholdus Sibum • Paul Siegell • Denise Silk-Martelli • Zoltan Simon • Lily Simonson • Neal Skooter Taylor (LA Dada) • Angela Sloan • Valerie Sofranko • Paul Sohar • Pere Sousa • Orchid Spangiafora • Dd. Spungin • Marilyn Stablein • Laurie Steelink • J. J. Steinfeld • Christine Sloan Stoddard • Thomas Stolmar • Rich Stone • W. K. Stratton • Belinda Subraman • Kelly Talbot • Zev Torres • John J. Trause • Ann Firestone Ungar • Yrik-Max Valentonis • Anoek van Praag • Lynnea Villanova • Barbara Vos • Matina Vossou • Silvia Wagensberg • George Wallace • Scott Wannberg • Mike Watt • Poul R. Weile • Syporca Whandal • Brenda Whiteway • Maw Shein Win • A. D. Winans • Tracy Witt • Francine Witte • Jeffrey Cyphers Wright • Yaryan • Gerald Yelle • Karen Romano Young • Andrena Zawinski • Larry Zdeb • Nina Živančević • Joanie HF Zosike Trade Review“Utilizing a myriad of styles and mediums, artists and writers draw us into a Dada world, the world we are living in, like nothing else I’ve seen does. . . . it will blow your mind.” —Home Planet News “Though people expect Dada to be silly, and sometimes it is here, it is also often political and usually poignant. . . It’s quite a smorgasbord for those who are sick and tired of it.” ―Seattle Book Review “A compilation of leading Dada-influenced artists from around the world." ―TRIBE LA Magazine “Excellent examples of collage and montage techniques . . . Interesting visual poems.” ―Portland Book Review "Contemporary art and writing ranging from collages and acrylics to new digital art motifs and using computers to create art . . . As always it brings an interesting perspective.” ―Manhattan Book Review

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Book SynopsisWhen a war ends provisionally, the agreement is called a ceasefire. But when peace ends, there is only war. War and peace are co-dependent. Perhaps it is now time for a “Peacefire.” In Maintenant 17: A Journal of Contemporary Dada Writing and Art, nearly 250 artists from more than 40 countries explore the concept of the end of both war and peace, exploring provocative outsider ideas as dada has done since its inception. With searing cover art by Uta Kaxniashvili, this issue of the renowned journal elaborates on dada’s original premise as an antiwar movement. The Maintenant series, established in 2008, explores themes of politics, humanity, philosophy, and current concerns from an antiwar, anarchic (and often eye-opening) perspective. Past issues include work by artists Mark Kostabi, Raymond Pettibon, Joel Hubaut, Heide Hatry, Avelino de Araujo, Pawel Kuczynski, Inas Al-Soqi, Giovanni Fontana, Nicole Eisenmann, Syporca Whandal, and Kazunori Murakami; past writers have included Gerard Malanga, Charles Plymell, Andrei Codrescu, Harry E. Northup, Malik Crumpler, Maw Shein Win, and more, with a strong contingent of artist-writers from the world of punk rock, including Thurston Moore, Mike Watt, Bibbe Hanson and more. Critics have praised the series since its inception. Seattle Book Review calls Maintenant, “A smorgasbord for those who are sick and tired of it.” Tribe LA dubs the journal, "A compilation of leading Dada-influenced artists from around the world that is timely and relevant.” Serbia's Madjan Magazine proclaims that the Maintenant series proves "Dada is not dead." The Maintenant series is archived in leading institutions worldwide, including Museum of Modern Art New York. Contributors to Maintenant 17 include: Derek Adams • Mariam Ahmed • Jamika Ajalon • Youssef Alaoui • Linda J. Albertano • Austin Alexis • Joel Allegretti • Daina Almario-Kopp • Hala Alyan • Jim Andrews • Wayne Atherton • Liz Axelrod • Mahnaz Badihian • David Barnes • Amy Barone • Vittore Baroni • Tchello d’ Barros • Gaby Bedetti • Regina Lafay Bellamy • C. Mehrl Bennett • Volodymyr Bilyk • Mark Blickley • Clemente Botelho • Gedley Belchior Braga • Michael Georg Bregel • Kathy A. Bruce • Imanol Buisan • Fork Burke • Billy Cancel • Peter Carlaftes • Wendy Cascade • Nick Cash • Mutes César • Sarah M. Chen • Nguyễn Bá Chung • Hal Citron • Lynette Clennell • Andrei Codrescu • William Cody • Chuck Connelley • Roger Conover • Anothony Cox • Malik Ameer Crumpler • Raf Cruz • Tchello d’Barros • Wer Da • Steve Dalachinsky • Allison A. Davis • Holly Day • Avelino De Araujo • Francesca Dharmakan-Bremner • Natalie DiFusco • Dario Roberto Dioli • Rachel Dixon • Sam Dodson • Carol Dorf • Eric Drooker • Robert Duncan • Salvatore Esposito • Fong Fai • Agenta Falk • Massimo Fantuzzi • Jeff Farr • Becky Fawcett • Rich Ferguson • Maria Filek • Cheryl J. Fish • Kathleen Florence • Robert C. Ford • Dorothy Friedman • Thomas Fucaloro • Ignacio Galilea • Sandra Gea • Kat Georges • Christian Georgescu • Robert Gibbons • Gordon Gilbert • James J. Gleeson • Mark Glista • Ed Go • Gemma Goette • John Goodby • Odeon Grace • S.A. Griffin • Fausto Grossi • Meghan Grupposo • Egon Guenther • Genco Gülan • Ana Maria Guta • Bibbe Hansen • Jesper Hasseltoft • Heide Hatry • Jeffrey Hecker • László 2 Hegedűs • Aimee Herman • Robert Hieger • Karen Hildebrand • Mark Hoefer • Juleigh Howard-Hobson • Matthew Hupert • Frie J. Jacobs • Annaliese Jakimides • Marta Janik • Mathias Jansson • Lisa Marie Jarlborn • Debra Jenks • Dale Jensen • Jerry Johnson • Boni Joi • Milana Juventa • Jerry Kamstra • Suzi Kaplan Olmsted • Christine Karapetian • Adeena Karasick • Uta Kaxniashvili • Marina Kazakova • Oladipo Kehinde • Trần Đăng Khoa • Doug Knott • Kollasch • Daniel Kolm • Gregory Kolm • Ron Kolm • Daina Kopp • Mark Kostabi • Paul Kostabi • Inna Krasnoper • Paweł Kuczyński • Béné Kusendila • Wang Lan • Gary Lawless • Mercedes Lawry • David Lawton • Jane LeCroy • Sarah Legow • Patricia Leonard • Linda Lerner • Martin H. Levinson • Alexander Limarev • Frédéric Lipczynski • Richard Loranger • Mina Loy • Ruggero Maggi • Sara Maino • Gerald Malanga • Jaan Malin • Jessica Manack • Fred Marchant • Marronage • Bronwyn Mauldin • Jesse McCloskey • Pierre Merejkowsky • Ashley Miller • Lois Kagan Mingus • Charles Mingus III • Richard Modiano • Mike M. Mollett • Thurston Moore • Luiz Morgadinho • Karen Neuberg • James B. Nicola • Gerald Nicosia • Lance Nizami • Harry E. Northup • Anna O’Meara • Ruth Oisteanu • Valery Oisteanu • Marc Olmsted • John Olson • Jane Ormerod • Yuko Otomo • Bibiana Padilla Maltos • Csaba Pál • Erzsébet Palásti • Lisa Panepinto • Gay Pasley • John S. Paul • Giorgia Pavlidou • James Penha • Puma Perl • Robert Petrick • Raymond Pettibon • Charles Plymell • Kai Pohl • Leslie Prosterman • Renaat Ramon • Nicca Ray • Mado Reznik • D.M. Rice • Travis Richardson • Wes Rickert • Benjamin Robinson • Bruce Robinson • Edel Rodriguez • Mykyta Ryzhykh • Martina Salisbury • Paulo Sanches • Kellie Scott-Reed • Beatriz Seelaender • Jack Seiei • Silvio Severino • Sheree Shatsky • Susan Shup • Jeff Shutt • Bertholdus Sibum • Denise Silk-Martelli • Zoltán Simon • Angela Sloan • Katherine R. Sloan • Phil Demise Smith • Valerie Sofranko • Paul Sohar • J. R. Solonche • Pere Sousa • Orchid Spangiafora • Dd. Spungin • Marilyn Stablein • Alex Starr • Laurie Steelink • Eva Helene Stern*** • Christine Stoddard • Thomas Stolmar • Rich Stone • W.K. Stratton • Belinda Subraman • Neal Skooter Taylor • Robin Tomens • Zev Torres • John J. Trause • Ann Firestone Ungar • Yrik Max Valentonis • Anoek Van Praag • Nico Vassilakis • Maggs Vibo • Lynnea Villanova • Voxx Voltair • Barbara Vos • Silvia Wagensberg • George Wallace • Scott Wannberg • Mike Watt • Poul R. Weile • Ingrid Wendt • Benjamin B. White • Brenda Whiteway • A. D. Winans • Francine Witte • Yaryan • Gerald Yelle • Andrena Zawinski • Larry Zdeb • Nina Zivancevic • Lorene Zarou-Zouzounis • Joanie HF ZosikeTrade Review“Full of connections, of ways to think creatively about humanity’s penchant for destruction, and what it might take to bring about peace.” —Shona Reads Book Reviews “Utilizing a myriad of styles and mediums, artists and writers draw us into a Dada world, the world we are living in, like nothing else I’ve seen does. . . . it will blow your mind.” —Home Planet News “Though people expect Dada to be silly, and sometimes it is here, it is also often political and usually poignant. . . It’s quite a smorgasbord for those who are sick and tired of it.” ―Seattle Book Review “A compilation of leading Dada-influenced artists from around the world." ―TRIBE LA Magazine “Excellent examples of collage and montage techniques . . . Interesting visual poems.” ―Portland Book Review "Contemporary art and writing ranging from collages and acrylics to new digital art motifs and using computers to create art . . . As always it brings an interesting perspective.” ―Manhattan Book Review

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Book SynopsisFor generations, children’s books provided American readers with their first impressions of Japan. Seemingly authoritative, and full of fascinating details about daily life in a distant land, these publications often presented a mixture of facts, stereotypes, and complete fabrications. This volume takes readers on a journey through nearly 200 years of American children’s books depicting Japanese culture, starting with the illustrated journal of a boy who accompanied Commodore Matthew Perry on his historic voyage in the 1850s. Along the way, it traces the important role that representations of Japan played in the evolution of children’s literature, including the early works of Edward Stratemeyer, who went on to create such iconic characters as Nancy Drew. It also considers how American children’s books about Japan have gradually become more realistic with more Japanese-American authors entering the field, and with texts grappling with such serious subjects as internment camps and the bombing of Hiroshima and Nagasaki. Drawing from the Library of Congress’s massive collection, Sybille A. Jagusch presents long passages from many different types of Japanese-themed children’s books and periodicals—including travelogues, histories, rare picture books, folktale collections, and boys’ adventure stories—to give readers a fascinating look at these striking texts. Published by Rutgers University Press, in association with the Library of Congress.Trade Review"An exciting story…informative, inspiring, and enjoyable all the way through." — Kyoko Matsuoka, Tokyo Children's Library "Jagusch’s book aptly illustrates many centuries of wondrous, enduring cultural narratives of Japan. In its shadows, it shows why many Japanese Americans fought especially hard during and after World War II to disassociate from such an 'un-American' standard at the time."— John Maeda, author of How to Speak Machine: Laws of Design for a Computational Age "A comprehensive, reliable, and fascinating guide to the ever-deepening reception of Japan and its people in the minds and imaginations of American children . . . a very readable and rewarding volume."— Martin Collcutt, author of Cultural Atlas of Japan "Japan in U.S. Children’s Books: 'A New World'" by Neely Tucker— Library of Congress blogTable of ContentsContents Foreword by Carla D. Hayden Introduction by J. Thomas Rimer Note to the Reader Prologue: Japan in Early Books for Children: From Comenius to Commodore Perry Part I From Early Children’s Books to the End of the Nineteenth Century 1 They Went to Japan: The Post-Perry Travelers and Their Stories for the Young 2 Fact and Fiction: Travelogues and Adventure Tales about Japan to the Turn of the Twentieth Century 3 Takejiro Hasegawa: The Foreigners’ Publisher 4 Japan in St. Nicholas Magazine 5 The Children’s Book Writers and Their Information Sources: From Marco Polo to Madame Chrysanthème Part II The Twentieth Century 6 Globetrotting in Children’s Books: From 1900 to World War II 7 Louise Seaman Bechtel: America’s First Children’s Book Editor and Her Books about Japan 8 The Post-World War II Years 9 Three Japanese American Journeys 10 Into the Twenty-First Century Appendix: The Gatekeepers: Leading American Children’s Librarians and Their Influence on Children’s Books about Japan Selected Bibliography and Further Reading Acknowledgments Notes Illustration Credits Index About the Author

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Book SynopsisDafi Kuhne is a Swiss designer who works with analog and digital ways to produce fresh and unique letterpress-printed posters. Using very different kinds of instruments, from a MacBook to a pantograph, for his compositions, he pushes the boundaries of design. Never afraid of getting his hands dirty in his creative workshop, Kuhne embraces the labour involved in the entire process of creating a poster from initial idea to finished product. Fusing modern means with the century-old tradition of the letterpress, he forms a new vocabulary on how to communicate through type and form in a truly un-nostalgic way. Never retro, his work is a clever response to the search for new ways of graphic expression: true print. 182 illustrations

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Book SynopsisThe celebrated and much sought-after issue of the magazine idea focusing on a towering gure in Swiss graphic design is now in print again.idea is a renowned Japanese magazine on international graphic art and typography. Its 333th edition lent 226 pages to Emil Ruder, showcasing his work, in uence, and legacy in the world of typography and beyond-yielding a comprehensive survey of Ruder's accomplishments. It brings together essays, discussions, and appraisals from fellow designers, typographers, and artists.It engages with Ruder's many years of work and teaching in Basel, his thirty years as publisher of the famous Typographische Monatsblatter, as well as his posters, fonts, and philosophy.The extraordinary and comprehensive presentation of the life and works of Swiss typographic legend Emil Ruder sold out shortly after coming off the press and will now be available in a facsimile reprint.

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Book SynopsisInterdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyse visual graphics from different cultures and identify their specific principles of depiction. The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.

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Book SynopsisThe Austrian typographer Helmut Schmid was a master of his craft. He put his own spin on Emil Ruder’s teachings at the Basel School of Design while remaining faithful to the principles of clarity, simplicity and elegance. Blending eastern and western influences, Schmid honed his skills and put them into practice in the fields of editorial design, packaging of ethical drugs and visual identity of brands such as Pocari Sweat sports drink (Otsuka Pharmaceutical), Maquillage (Shiseido) and IPSA. He also produced independent publications in parallel, such as Typographic Reflections. Helmut Schmid Typography explores the typographer’s oeuvre in its entirety. The book’s generous design allows each image to breathe, and the accompanying texts narrate Schmid’s life and career in an informative but pleasant manner. Complementing the publications Weingart: Typography and Ruder Typography, Ruder Philosophy, this bilingual monograph completes the Basel school of typographic thought.

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Book SynopsisKulturtechniken der VervielfÃltigung

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Book SynopsisThe typograhic grid is a child of constructive art. This book offers a collection of about two dozen typographic works of the author including books, brochures and art catalogues. The works, documented in schematic drawings and many individual illustrations, are not meant to be recipes; instead, they should provide the reader with impulses of how he himself can set design processes in motion from the outset. The many-sidedness of design with grid systems should be made manifest.

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Book SynopsisTypographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve. A thorough understanding of how letters, words, lines, paragraphs and columns are formed, what makes them unique as design elements, and how they express character and emotion are the most essential tools in the designer’s repertoire. The basic principles of typographic design transform the utilitarian quality of words, lines, paragraphs and columns into an aesthetic form that conveys both the intellectual meaning and emotional feeling of the message. Through the relationship between the elements and space, and their rhythm and composition, design not only objectively conveys information but also gives subjective cues for the interpretation of its contents. As a visual form of language, typography is perceived as a whole before its individual parts are read. The surface characteristics of the design – the topology – create the first impression and derive from the form, size, position, and color of the typographic elements. Captured in a series of transparent diagrams, they reveal a new design dimension and animate the designer to further develop the original conceptual idea. This process provides the designer with a tool for refining, altering, adjusting, deconstructing and reassembling the individual levels to create a finely detailed, cohesive typographic composition.Table of ContentsAlso Available: 'The Typographic Grid' ISBN: 9783721203400 'Typography: Macro and Microaesthetics' ISBN: 9783721203486

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Book SynopsisThe creation of a logotype as one of the most important elements of corporate design is a challenging task for communication designers. The concept that a good logotype is by definition a persuasive logotype creates a direct link to the genre of rhetoric, which, according to Aristotle, has the power of observing the means of persuasion on almost any subject. It follows that rhetoric concepts and methods are ideally suited for understanding the effectiveness of logotypes to expand the horizon of applied design work. In this publication the author illustrates how designers can utilize the tools of rhetoric, a science that dates back more than 2,500 years. Stylistic devices play a central role in this as logotypes are analysed and classified to determine which communicative strategies and intended effects they fulfil. The theoretical in- sights gained from this provide designers with a wealth of knowledge that facilitates analysis, idea generation, and argumentation along with a deeper understanding of the design process.

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Book SynopsisAs a result of globalization and increased interaction across countries and cultures, multilingualism is becoming increasingly important all around the world. Script, as the most important conveyor of confirmation, plays a major role in this development. Designers are more and more faced with the challenge of creating designs that not only combine various languages but two or even more writing systems. At first, Bi-Scriptual discusses on a theoretical level questions such as the sociocultural relations between various writing systems and the increasing importance of sociocultural communication. Following a general section on the practical application of bilingual design, experts of the concerned languages compare eight writing systems with the Latin script. This part also contains topical interviews and practical examples of more than 100 designers that show the various possibilities of creating designs incorporating different writing systems side by side.

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Book SynopsisThe 1920s in Germany witnessed a revolution in visual communication, typography, and graphic design that still influences us today. In 1929, Hungarian avant-garde artist and Bauhaus professor László Moholy-Nagy was invited to design a room dedicated to the future of typography at the Martin-Gropius Bau in Berlin as part of a larger exhibition called New Typography ("Neue Typographie"). The exhibition was organised by the Ring of New Advertising Designers ("ring neue werbegestalter"), a group started by Kurt Schwitters in 1927 which consisted of 12 avant-garde designers and artists who explored a common vision of modernity in advertising and graphic design. In five years, the Ring put on over 20 shows in Germany, and invited guest artists to exhibit with them. Moholy-Nagy's room in the New Typography show was called "Where is Typography Headed?". He created 78 freestanding panels with work by himself, other artists, and contemporary printed matter, which addressed the current trends and future direction of typography. The panels are reproduced together in this book for the first time, along with an Abcdarium of terms and concepts by a roster of noted typography and design historians.

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