Description

The Austrian typographer Helmut Schmid was a master of his craft. He put his own spin on Emil Ruder’s teachings at the Basel School of Design while remaining faithful to the principles of clarity, simplicity and elegance. Blending eastern and western influences, Schmid honed his skills and put them into practice in the fields of editorial design, packaging of ethical drugs and visual identity of brands such as Pocari Sweat sports drink (Otsuka Pharmaceutical), Maquillage (Shiseido) and IPSA. He also produced independent publications in parallel, such as Typographic Reflections. Helmut Schmid Typography explores the typographer’s oeuvre in its entirety. The book’s generous design allows each image to breathe, and the accompanying texts narrate Schmid’s life and career in an informative but pleasant manner. Complementing the publications Weingart: Typography and Ruder Typography, Ruder Philosophy, this bilingual monograph completes the Basel school of typographic thought.

Helmut Schmid: Typography

Product form

£45.00

Includes FREE delivery
RRP: £50.00 You save £5.00 (10%)
Usually despatched within 4 days
Hardback by Kiyonori Muroga , Nicole Schmid

1 in stock

Short Description:

The Austrian typographer Helmut Schmid was a master of his craft. He put his own spin on Emil Ruder’s teachings... Read more

    Publisher: Lars Muller Publishers
    Publication Date: 05/09/2023
    ISBN13: 9783037787397, 978-3037787397
    ISBN10: 3037787392

    Number of Pages: 240

    Non Fiction , Art & Photography

    Description

    The Austrian typographer Helmut Schmid was a master of his craft. He put his own spin on Emil Ruder’s teachings at the Basel School of Design while remaining faithful to the principles of clarity, simplicity and elegance. Blending eastern and western influences, Schmid honed his skills and put them into practice in the fields of editorial design, packaging of ethical drugs and visual identity of brands such as Pocari Sweat sports drink (Otsuka Pharmaceutical), Maquillage (Shiseido) and IPSA. He also produced independent publications in parallel, such as Typographic Reflections. Helmut Schmid Typography explores the typographer’s oeuvre in its entirety. The book’s generous design allows each image to breathe, and the accompanying texts narrate Schmid’s life and career in an informative but pleasant manner. Complementing the publications Weingart: Typography and Ruder Typography, Ruder Philosophy, this bilingual monograph completes the Basel school of typographic thought.

    Customer Reviews

    Be the first to write a review
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    0%
    (0)

    Recently viewed products

    © 2024 Book Curl,

      • American Express
      • Apple Pay
      • Diners Club
      • Discover
      • Google Pay
      • Maestro
      • Mastercard
      • PayPal
      • Shop Pay
      • Union Pay
      • Visa

      Login

      Forgot your password?

      Don't have an account yet?
      Create account