Description

Book Synopsis
Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyse visual graphics from different cultures and identify their specific principles of depiction. The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.

Visual Coexistence: New Methods of Intercultural

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Order before 4pm today for delivery by Wed 31 Dec 2025.

A Paperback / softback by Civic City, HEAD Genève, Ruedi Baur

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    View other formats and editions of Visual Coexistence: New Methods of Intercultural by Civic City

    Publisher: Lars Muller Publishers
    Publication Date: 04/06/2020
    ISBN13: 9783037786130, 978-3037786130
    ISBN10: 3037786132
    Also in:
    Graphic design Typography and lettering

    Description

    Book Synopsis
    Interdisciplinary and intercultural experience coupled with sophisticated knowledge and skills are required for devising appropriate, differentiated design solutions for the global context. Ruedi Baur and his research team investigate and analyse visual graphics from different cultures and identify their specific principles of depiction. The research was preceded by a comprehensive case study on the coexistence of Chinese and Latin as well as Arabic and Latin writing. The study culminates in an examination of the conditions under which the coexistence of diverse writing systems can enhance intercultural visual communication. This theme occupies designers in all cultures whose goal it is to promote global understanding while preserving the diversity of languages and writing systems.

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