Sports management and facilities Books

In his entertaining and informative new book, Sir Clive Woodward analyses the events of the 2019 Rugby World Cup, offering his unique perspective on the performance of players and coaches, from Owen Farrell and Kieran Read, to Eddie Jones and Steve Hansen.HOW TO WIN:Rugby and Leadership from Twickenham to Tokyo is much more than the story of a tournament, however. It is the distillation of a philosophy of leadership developed during a lifetime in high-performance environments, from the rugby field to the boardroom. Tapping into his experience of winning the 2003 World Cup, being a part of the leadership team that delivered Olympic Success in 2012 and lessons drawn from Japan 2019, the author delivers a go-to manual in how to improve both individual and team performance in order to reach the pinnacle in sport and in business.Every individual position in rugby requires a unique set of skills, knowledge and expertise that collectively form a balanced team; the same is true in any successful business or organisation. From 1 to 15, the former England and British and Irish Lions coach identifies the key attributes and uses these defining traits to explain his collaborative 'Teamship' leadership style.With a fascinating blend of analysis, insight and anecdote, and the highs and lows of a memorable Rugby World Cup as the setting, Clive reveals how to lead the culture of a winning team - in any context.

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Book SynopsisIn recent decades, the NFL has simultaneously become an athletic, financial, and cultural powerhouse-and a League that can't seem to go more than a few weeks without a scandal. Whether it's about domestic violence, performance-enhancing drugs, racism, or head trauma, the NFL always seems to be in some kind of trouble. Yet no matter the drama, the TV networks keep showing games, the revenue keeps rising, and the viewers keep tuning in.How can a sports league-or any organization-operate this way? Why do the negative stories keep happening, and why don't they ever seem to affect the bottom line? In this wide-ranging book, Mike Florio takes readers from the boardroom to the locker room, from draft day to the Super Bowl, answering these questions and more, and showing what really goes on in the sport that America can't seem to quit.Known for his constant stream of new information and incisive commentary, Florio delivers again in this book. With new insights and reporting on scandals past and present, this book will be the talk of the League-whether the League likes it or not.

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Book SynopsisBeing a University of Michigan football fan should be joyful. Michigan is an elite academic institution whose football team boasts forty-three Big Ten championships.But these days, college football is complicated. The NCAA is corrupt and exploitative, and Michigan keeps losing to Ohio State. It's hard not to wonder, as Slate writer and superfan Ben Mathis-Lilley does in this book: Why are we doing this?The Hot Seat is a chronicle of one of the wildest years in Michigan football history, but also a search for the truth about fandom, from the pages of history books to the wilderness of online forums. Is it embarrassing to care about what happens in a game? Why is Jim Harbaugh like that? Is it somehow Thomas Jefferson's fault? This book explores all these questions and many more.Against the backdrop of a quickly changing sport and country, The Hot Seat is an exploration of the all-consuming culture of fandom, and why it matters.

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Book SynopsisMuhammad Ali (born Cassius Clay) has always engendered an emotional reaction from the public. From his appearance as an Olympic champion to his iconic status as a national hero, his carefully constructed image and controversial persona have always been intensely scrutinized. In Muhammad Ali, Michael Ezra considers the boxer who calls himself "The Greatest" from a new perspective. He writes about Ali's pre-championship bouts, the management of his career and his current legacy, exploring the promotional aspects of Ali and how they were wrapped up in political, economic, and cultural "ownership." Ezra's incisive study examines the relationships between Ali's cultural appeal and its commercial manifestations. Citing examples of the boxer's relationship to the Vietnam War and the Nation of Islam-which serve as barometers of his "public moral authority"-Muhammad Ali analyzes the difficulties of creating and maintaining these cultural images, as well as the impact these themes have on Ali's meaning to the public.Trade Review“Muhammad Ali is a terrific book. Disciplined, convincing, equipped to deliver on his bold and original thesis, Michael Ezra makes fresh sense not only of Ali as cultural icon and historical figure but of the vast Ali literature and mythos that surrounds him.”—Carlo Rotella, Boston College, author of Cut Time: An Education at the FightsTable of ContentsAcknowledgements Introduction: Why Another Book about Muhammad Ali?Part I: Louisville Sponsoring Group Louisville's Favorite Son: The Professional Debut Choosing Management: The Courtship of Cassius Clay The Early Bouts, 1961-1962 Clay vs. Moore: The Seminal Text The Most Hated Man in Boxing? The Early Bouts, 1963 Damage Control through Moral Authority: The Louisville Sponsoring Group's Specialty The Relationship between Cassius Clay and the Louisville Sponsoring Group: A Summary The Commercial Elements of Clay-Liston IPartII: Nation of Islam Main Bout Inc.: How Commerce Affects Culture Carving Out Moral Authority: Ali's Race Man PhasePart III: Good People Forty Years of Ali: The Making of an Icon The Legacy of Ali's Exile and the Nation of Islam The Prodigal Son Returns King of the World: The Consequences of Monarchy Death of a Salesman Lonnie Ali: The Savior Thomas Hauser: The Literary Rehabilitation of Ali's Legend Olympic Torch: From Literature to Television Beyond Moral Authority: The Apotheosis of Muhammad Ali Culture Meets Commerce: The Muhammad Ali Center, Naming Rights, and the Price of Moral Authority The Backlash: Exploring Contradictory Meaning of AliNotes Index

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Book Synopsis“I had no idea I was being scouted when Al Goldis saw me playing amateur ball in New York’s Central Park League. If I had this book then, it would have given me further insight into the standards required for breaking into the big leagues.”—Devon White, 3-Time Major League All-StarThe purpose of this book is twofold: one, to give ballplayers an inside look at just what scouts are really looking for in their search for professional ballplayers; and two, to help them market and sell themselves so that scouts will know they exist and see them put their best skills on display. Chapters include: How scouts find talent How scouts rate prospects The fundamental ingredients of a Major League ballplayer Marketing yourself: Hits and myths What You need to know about tryout camps And much more! This book has been written with the intent of helping ballplayers keep their dreams of playing pro ball alive and flourishing. All any ballplayer wants is a shot at playing pro ball, and by reading this book, they will be that much closer to having their dreams come true.

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Book SynopsisAs a sports and wellness medicine practitioner whose clients include Olympic and professional athletes, triathletes, and weekend warriors, Dr. Naresh Rao has uncovered the secrets of how and why elite athletes consistently perform at the highest levels. In Step Up Your Game, he reveals what separates the best athletes from the rest of us, despite our best efforts in any chosen sport.According to Rao, top athletes know that peak performance requires much more than consistent practice. He reveals a comprehensive program that takes into account every aspect of optimizing wellness—from monitoring health to improving nutrition, following a thorough training protocol, and developing a plan for recovering from and preventing injury. The mental game is just as important as the physical one; these athletes make sure to address their motivational, psychological, and spiritual needs, too. In short, the athletes who are at the top of their game know that if they want to improve—whether it’s their accuracy at the goal, time at the finish line, or consistency of play—they need to take each of these aspects into consideration every single day.Step Up Your Game reveals how remarkable success is available to athletes with the conviction and desire to improve. By integrating Dr. Rao’s program into an existing fitness routine, readers will take ownership of their training in a systematic way, remove the stress that often hampers outcomes, and—most importantly—begin to fully enjoy their exercise experience as they work to achieve their healthiest selves.Skyhorse Publishing, as well as our Sports Publishing imprint, is proud to publish a broad range of books for readers interested in sports—books about baseball, pro football, college football, pro and college basketball, hockey, or soccer, we have a book about your sport or your team.In addition to books on popular team sports, we also publish books for a wide variety of athletes and sports enthusiasts, including books on running, cycling, horseback riding, swimming, tennis, martial arts, golf, camping, hiking, aviation, boating, and so much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to publishing books on subjects that are sometimes overlooked by other publishers and to authors whose work might not otherwise find a home.Trade Review“I know that it takes a village to raise an athlete. Athletes need coaches, mentors, trainers, therapists, psychologists, and others for guidance and support. Step Up Your Game emphasizes the importance of the ‘entourage’ approach to training and helps get athletes ready for the starting line.” —Gwen Jorgensen, Olympic triathlete, two-time ITU World Champion“After more than thirty-eight years of experience as a professional tennis coach and player, I can say without hesitation that Dr. Naresh Rao’s Step Up Your Game is the most comprehensive and effective sports performance book I have experienced. If you’re interested in success as an athlete at any level, I strongly recommend reading this book.” —Angel Lopez, 1999 USOC Developmental Coach of the Year (Tennis), 1995 USPTA National Professional of the Year, 2005 PTR International Pro of the Year, 1994 World Team Tennis Coach of the Year“In Step Up Your Game, Dr. Naresh Rao accurately zeroes in on what makes athletes maximize their potential. From the beginner athlete to the Olympian, this book has practical tools for all levels. The effectiveness of the book is that it can be used for any sport, it is beautifully laid out in an easy-to-follow format, and you don’t have to go hire expensive consultants to get high performance guidance. I highly recommend it!” --John Abdou, High Performance Director, USA Water Polo“In my 40-plus years of being a leader in the NBA for the Orlando Magic and Philadelphia 76er's, I know what kind of talent and hard work it takes to consistently perform at the highest level. Step Up Your Game does one of the best jobs at laying out a blueprint any athlete of any walk of life, any sport and most importantly at any level can use to raise their game. I highly recommend this read to all those who aspire to step up their game!" --Pat Williams, Orlando Magic, Senior Vice President, author of Humility“I know that it takes a village to raise an athlete. Athletes need coaches, mentors, trainers, therapists, psychologists, and others for guidance and support. Step Up Your Game emphasizes the importance of the ‘entourage’ approach to training and helps get athletes ready for the starting line.” —Gwen Jorgensen, Olympic triathlete, two-time ITU World Champion“After more than thirty-eight years of experience as a professional tennis coach and player, I can say without hesitation that Dr. Naresh Rao’s Step Up Your Game is the most comprehensive and effective sports performance book I have experienced. If you’re interested in success as an athlete at any level, I strongly recommend reading this book.” —Angel Lopez, 1999 USOC Developmental Coach of the Year (Tennis), 1995 USPTA National Professional of the Year, 2005 PTR International Pro of the Year, 1994 World Team Tennis Coach of the Year“In Step Up Your Game, Dr. Naresh Rao accurately zeroes in on what makes athletes maximize their potential. From the beginner athlete to the Olympian, this book has practical tools for all levels. The effectiveness of the book is that it can be used for any sport, it is beautifully laid out in an easy-to-follow format, and you don’t have to go hire expensive consultants to get high performance guidance. I highly recommend it!” --John Abdou, High Performance Director, USA Water Polo“In my 40-plus years of being a leader in the NBA for the Orlando Magic and Philadelphia 76er's, I know what kind of talent and hard work it takes to consistently perform at the highest level. Step Up Your Game does one of the best jobs at laying out a blueprint any athlete of any walk of life, any sport and most importantly at any level can use to raise their game. I highly recommend this read to all those who aspire to step up their game!" --Pat Williams, Orlando Magic, Senior Vice President, author of Humility

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Book SynopsisOscar Robertson is known as one of the best players in NBA history, a triple-double machine who set the stage for the versatility of today's NBA superstars like LeBron James, Russell Westbrook, and Draymond Green. But The Big O's larger legacy may lie in spearheading the fight for his fellow players' financial equity and free agency, joined by fellow stars John Havlicek, Bill Bradley, Wes Unseld, and more. In Hard Labor, Sam Smith, best-selling basketball scribe emeritus and author of The Jordan Rules, unearths this incredible and untold fight for players' rights and examines the massive repercussions for the NBA and sports in the United States in the 40 years since. Diving into how "The 14" paved the way for the record-setting paydays for today's NBA players - stars and role players alike - as well as the harsh consequences faced by those involved in the lawsuit against the NBA, Hard Labor is an essential read for both NBA and sports fans alike.

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Book Synopsis“From front offices to college campuses, Jake Fischer takes you on an engrossing tour of the NBA in its latest golden age, when some of the most captivating teams won by losing.” —Lee Jenkins, former Sports Illustrated NBA writer An insider account of modern NBA team-building, based on hundreds of exclusive interviews A single transcendent talent can change the fortunes of an NBA franchise. One only has to recall the frenzy surrounding recent top pick Zion Williamson to recognize teams’ willingness to lose games now for the sake of winning championships later. It’s a story that weaves its way behind closed doors to reveal intricate machinations normally hidden from public view. Backed by extensive reporting and hundreds of interviews with top players, coaches, and executives, Jake Fischer chronicles secret pre-draft workouts, feuding between player agents and executives, surprising trade negotiations, interpersonal conflicts, organizational power struggles, and infamous public relations fiascos, making for a fascinating look at the NBA. The definitive account of the NBA’s tanking era, when teams raced to the bottom in the hope of eventually winning a championship. Trade Review"From front offices to college campuses, Jake Fischer takes you on an engrossing tour of the NBA in its latest golden age, when some of the most captivating teams won by losing." -- Lee Jenkins, former Sports Illustrated NBA writer

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Book SynopsisAt its core, the goal of any basketball team is relatively simple: take and make good shots while preventing the opponent from doing the same. But what is a “good” shot? Are all good shots created equally? And how might one identify players who are more or less likely to make and prevent those shots in the first place? The concept of basketball “analytics,” for lack of a better term, has been lauded, derided, and misunderstood. The incorporation of more data into NBA decision-making has been credited—or blamed—for everything from the death of the traditional center to the proliferation of three-point shooting to the alleged abandonment of the area of the court known as the midrange. What is beyond doubt is that understanding its methods has never been more important to watching and appreciating the NBA. In The Midrange Theory, Seth Partnow, NBA analyst for The Athletic and former Director of Basketball Research for the Milwaukee Bucks, explains how numbers have affected the modern NBA game, and how those numbers seek not to “solve” the game of basketball but instead urge us toward thinking about it in new ways. The relative value of Russell Westbrook’s triple-doubles Why some players succeed in the playoffs while others don’t How NBA teams think about constructing their rosters through the draft and free agency The difficulty in measuring defensive achievement The fallacy of the “quick two” From shot selection to evaluating prospects to considering aesthetics and ethics while analyzing the box scores, Partnow deftly explores where the NBA is now, how it got here, and where it might be going next.

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Book SynopsisEsports law covers a variety of practice areas that present a rapidly-changing field and a unique set of challenges. This new guide discusses laws that govern esports and how the bodies of law that apply in the context of traditional sports are both similar to, and distinct from, those governing esports. With the global rise in prominence of the esports industry, there are questions to consider: what constitutes esports? What are the legal implications? How will it be regulated? This book, the first of its kind to address these issues, begins with a brief history of esports and leads up to today's growing industry. To help lawyers gain an understanding of the complexities of esports, this guide: Outlines the history and business environment of competitive electronic gaming. Explores the legal issues related to the esports industry, including the ownership of intellectual property rights; issues pertaining to gamers' rights of publicity; esports labor and employment matters; and issues pertaining to contest broadcasts. Examines the legal and public policy issues pertaining to esports, including the treatment of violent content in video games; the emergence of collegiate esports competitions; issues pertaining to the equitable treatment of women; esports gambling, doping, and immigration matters. Included is a valuable glossary of terms for esports and a conclusion projecting the long-term viability of esports and prediction for future business and legal trends.

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Book SynopsisA well-constructed and reasoned debunking of the mythology of amateurism in for-profit NCAA athleticsThe NCAA and the Exploitation of College Profit-Athletes provides a comprehensive historical, sociological, legal, financial, and managerial argument for the reclassification of profit-athletes as employees. The authors cut through the institutional doublespeak of approved benefits, cost-of-attendance stipends, or "name, image, likeness" (NIL) collectives and provide evidence that the NCAA's amateurism has been a collusive, exploitative, and racialized "pay for play" scheme that disproportionately affects Black profit-athletes. They offer a forward-thinking structure in which individual labor contracts, or a potential collective bargaining agreement, address profit-athlete compensation and working conditions.

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Book SynopsisA well-constructed and reasoned debunking of the mythology of amateurism in for-profit NCAA athleticsThe NCAA and the Exploitation of College Profit-Athletes provides a comprehensive historical, sociological, legal, financial, and managerial argument for the reclassification of profit-athletes as employees. The authors cut through the institutional doublespeak of approved benefits, cost-of-attendance stipends, or "name, image, likeness" (NIL) collectives and provide evidence that the NCAA's amateurism has been a collusive, exploitative, and racialized "pay for play" scheme that disproportionately affects Black profit-athletes. They offer a forward-thinking structure in which individual labor contracts, or a potential collective bargaining agreement, address profit-athlete compensation and working conditions.

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Book Synopsis“A terrific history…gossipy as hell…the writing is classic Shipnuck…he will never bore you.” —Golf Digest The New York Times bestselling author of Phil and “master of both the art and science of sports journalism” (Sports Illustrated), delves into the heart of the golf industry controversy—the battle for the soul of professional golf between the PGA Tour and the Saudi-funded LIV Golf League—in “his best book yet” (Golfweek).In recent years, professional golf has been at war, and Alan Shipnuck has been our most trusted correspondent on the front lines. Now, Shipnuck turns to the conflict that made Phil Mickelson, and many other top golfers, villainous in the eyes of the public: LIV Golf’s disruptive—and belligerent—storming of the professional golf world. (LIV’s unofficial motto, immortalized on hats gifted at a staff party: “Fuck ’Em All.”) In LIV and Let Die, Shipnuck delivers fly-on-the-wall reporting from the yachts where LIV was hatched and within the corridors of power as the PGA Tour flailed to fend off the threat. Shipnuck has traveled seamlessly between both tours—having countless conversations with players, caddies, CEOs, agents, financiers, lawyers, flaks, fans, and Instagramming wives—to deliver a no-holds-barred account of the most chaotic moment in golf history. Anyone who had a stake in professional golf lined up for an interview with Shipnuck—because they knew everyone else was talking to him, too. The disruption to an old, proud sport was largely conducted in the shadows, but LIV and Let Die delivers numerous revelations about what really happened, and why. Shipnuck’s unparalleled access and award-winning reporting chops provide rich portraits of the brand names at the center of this sprawling tableau: Greg Norman, Rory McIlroy, Brooks Koepka, Tiger Woods, Jack Nicklaus, Jay Monahan, His Excellency Yasir Al-Rumayyan, Donald Trump, Saudi Crown Prince Mohammed bin Salman, Dustin (and Paulina!) Johnson, Pat (and Ashley!) Perez, Patrick (and Justine!) Reed, Bryson DeChambeau, Jimmy Dunne, and many more. Bankrolled by Saudi Arabia’s Public Investment Fund, LIV Golf has upended the men’s professional game with vast riches—blatant “sportswashing,” from the mouth of Mickelson himself. The bitter feuding (and trolling) between the PGA loyalists and the LIV camp made the battle between the tours deeply personal—but for the top leaders of the two tours it was strictly business, and in a series of secret meetings they reshaped the future of the sport. LIV and Let Die provides the previously unknown background and crucial context to understand what happened between the tours that shocked the world in June 2023. Long known as the most fearless writer on the golf beat, Shipnuck has delivered the definitive account of the biggest (non-Tiger) golf story this century and a lively page-turner that in places reads like a spy thriller.

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Book SynopsisThat sound, the first crack of the bat.Every year in early spring a special kind of joy comes over those who love America’s favorite pastime, baseball. This feeling is no different for the millions of kids who dream of greatness when they pick up a bat and make their way to the plate.In Just Baseball, Mike Just has created a guide to the world of baseball. Drawing from his own journey to the pros, Just better equips parents and players to make smart decisions as they pursue the game while encouraging players to pursue excellence, maximize their talents, and inspire them to find greater satisfaction in the game. The book covers these topics and more: At what age should youngsters start playing the game? What values will define a player’s baseball character? How important is it to be a team player? What do baseball scouts look for? How can players gain an edge in recruiting? What if your head coach leaves? Is being drafted out of high school a good or bad thing? Baseball is not a one-size-fits-all journey. Learning how to make thoughtful choices that make the most sense for one’s own set of circumstances is all part of getting to the next level. Mike Just’s own experience provides valuable insight for all those who are serious about baseball, and who want to be the best.Trade Review"The bottom line is this: even if you, as a parent, are a lifelong, diehard baseball fan, you really owe it to yourself and your son to read a copy of Just Baseball. While the game of baseball may not have changed that much since you played, the truth is, the business of baseball has changed dramatically, and continues to change. And if your boy has hopes to keep progressing to the next level, Just Baseball is a very solid guidebook." - Rick Wolff, Ask Coach Wolff"The bottom line is this: even if you, as a parent, are a lifelong, diehard baseball fan, you really owe it to yourself and your son to read a copy of Just Baseball. While the game of baseball may not have changed that much since you played, the truth is, the business of baseball has changed dramatically, and continues to change. And if your boy has hopes to keep progressing to the next level, Just Baseball is a very solid guidebook." - Rick Wolff, Ask Coach Wolff

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Book SynopsisEsports have rapidly expanded from a pastime undertaken by casual players to one of the largest segments of the entertainment industry, in which hundreds of millions of people play and compete daily. Esports Business Management With HKPropel Access is one of the first textbooks to present an all-encompassing look into the world of esports business, will teach both aspiring students and sports professionals about the business of this rapidly expanding industry. Written by esports executives, business experts, and esports educators—and endorsed by the International Esports Federation, Esports Research Network, and the United States Esports Federation—the textbook offers a comprehensive approach to the operational side of esports, supplemented by a striking full-color design and dynamic imagery that will bring concepts to life. The text begins with a basic overview of the industry, including various levels of esports, culture, and social issues. Next, readers will explore the interests and concerns of various tiers of stakeholders—from title publishers and event organizers to leagues, sponsors, fans, and more—and learn about governance at multiple levels, from the international level to college conferences. A full look at the marketing engine of esports examines sponsorship opportunities, esports events and venues, and communications at all levels, including broadcasting, analytics, and social media. The book addresses managerial and business issues associated with running an esports-related entity, including financial and legal concepts as well as team and player management. The text concludes by examining careers found in the various segments of the industry and looking at the future of esports. Throughout the text, Zoning sidebars provide real-world spotlights that bring the concepts to life. Student learning will be enhanced by the related online learning aids delivered through HKPropel, with student exercises and case studies that apply content to life, industry profiles, and a list of Internet resources for further learning. While similarities exist between the sports and esports environments, there are also significant differences in how the esports industry must operate to thrive. Esports Business Management is the foundational text for understanding and working in this exciting, fast-paced industry. Note: A code for accessing HKPropel is included with all new print books. Table of ContentsForeword: James O’Connor, General Manager of the Pittsburgh KnightsChapter 1. Introduction to EsportsDavid P. Hedlund, RC Smith III, Gil Fried, Stanley Nana Anyang-Kaakyire, Sang-ho Lee, Michael Newhouse-Bailey, and Janelle E. Wells Introduction What Is Esports? A Brief History of Video Games and Esports The Esports Ecosystem Esports Platforms Types of Esports Games Esports Industry Statistics Conclusion Discussion QuestionsChapter 2. Levels of EsportsRC Smith III, Robert Dranoff, Eric Kammeyer, Daniel Liang, Nick Rider, and Justin Smith Introduction Youth Esports High Schools and Pathways to College Collegiate Esports Collegiate Conferences Professional Esports Conclusion Discussion QuestionsChapter 3. Esports Culture and IssuesRoger Caramanica, Aaron Colaiacomo, Rob Holub, Sang-ho Lee, John McDermott, Michael Newhouse-Bailey, Sheng Qiang, Ryan Rogers, Melissa Welby, and Ashley Witt Introduction Societal Perspectives of Gaming in the East and West Positive Impacts of Gaming Negative Impacts of Gaming Conclusion Discussion QuestionsChapter 4. Esports StakeholdersGil Fried, Aaron Castellan, Aaron Colaiacomo, Clint Kennedy, Michael Newhouse-Bailey, and Sheng Qiang Introduction Tier 1 Stakeholders Tier 2 Stakeholders Tier 3 Stakeholders Conclusion Discussion QuestionsChapter 5. Esports GovernanceGil Fried, Tobias M. Scholz, Jason Batzofin, Sang-ho Lee, Lance Mudd, Michael Newhouse-Bailey, and Colin Webster Introduction Defining Governance Types of Governance International Esports Federation (IESF) United States Esports Federation (USEF) Collegiate Organizations High School Organizations Governing Professional Esports Should Esports Be Governed the Way Sport Is Governed? Conclusion Discussion QuestionsChapter 6. Esports MarketingDavid P. Hedlund, Anthony Palomba, Lisa Cosmas Hanson, Michael Naraine, and Henry Wear Introduction The Five Ps of Esports Marketing Unique Aspects of Esports Marketing Marketing Esports to Players, Spectators, and Fans Spectator Motivations to Watch Esports Conclusion Discussion QuestionsChapter 7. Esports SponsorshipDavid Hedlund and Daniel Liang Introduction Understanding Sponsorship Types of Esports Sponsors Sponsorship Opportunities Issues Facing Properties and Sponsors Sponsorship Evaluation Conclusion Discussion QuestionsChapter 8. Esports EventsRC Smith III, Gil Fried, Jide Osipitan, and David P. Hedlund Introduction Brainstorming and Setting Goals and Objectives Creating the Framework of the Event Event Bidding Event Budgeting Event Registration Event Management Postevent Evaluation Conclusion Discussion QuestionsChapter 9. Esports VenuesGil Fried, Alexander Champlin, Katelyn Chapin, and Matthew McGivern Introduction Large-Scale Esports Venues Small-Scale Esports Venues Designing Esports Spaces for Universities and Athletes of the Future Basics of Esports Facility Management Virtual Reality (VR) Arcades Conclusion Discussion QuestionsChapter 10. Esports CommunicationsAnthony Palomba, Ryan Rogers, Aaron Colaiacomo, and David P. Hedlund Introduction Shoutcasting and Broadcasting in Esports Tools in Esports Communication Streaming Esports Communication and Sponsorship Esports Communication and Analytics Esports Communication, Fan Emotions, and Motivations Esports Communications and Social Media Esports Communications, Public Relations, and Crisis Activities Esports Communication and Employment Conclusion Discussion QuestionsChapter 11. Esports Finance and EconomicsGil Fried Introduction The Business of Esports Basic Financial Concepts Budgeting for an Esports Team How to Read an Annual Report Esports Franchising and Entrepreneurship Conclusion Discussion QuestionsChapter 12. Esports LawGil Fried, Graciano Gaillard, and Jason Chung Introduction Overview of Important Legal Concepts Intellectual Property (IP) Contract Law Liability Unionizing Esports Players Legal Rights of Esports Athletes Conclusion Discussion QuestionsChapter 13. Esports Team and Player ManagementDavid P. Hedlund, Matthew Williamson, Aaron Colaiacomo, Joanne Donoghue, Courtney James, Taylor Johnson, Ronald “Rambo” Kim, Raffaele Lauretta, John McDermott, Sheng Qiang, and Hallie Zwibel Introduction The Rise of Esports Coaching Esports Coaching as a Profession The Role of Coaches at Esports Competitions The Role of Coaches in Esports Organizations and Teams Collegiate Esports Organization, Management, and Operations Health and Wellness Considerations in Gaming and Esports Conclusion Discussion QuestionsChapter 14. Esports CareersRoger Caramanica, Lisa Cosmas Hanson, Taylor Johnson, Michael Newhouse-Bailey, and Tobias Scholz Introduction Esports Job Descriptions and Résumés Careers in Esports Careers in Competition Careers in Streaming and Content Creation Careers in Event Production Planning and Control Careers in Esports Marketing Careers in Esports Health and Wellness Careers in Game Design and Development International Careers Conclusion Discussion Questions Afterword: Tobias Scholz

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Book SynopsisThis is the loose-leaf version of Sport Marketing, Fifth Edition, which offers students a less expensive, printed version of the text. Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry—ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is included with all new print books.Table of ContentsChapter 1. The Special Nature of Sport Marketing Sport Marketing Then and Now The Sport Industry Sport Marketing Defined Marketing Myopia in Sport Uniqueness of Sport Marketing Wrap-UpChapter 2. Strategic Marketing Management Marketing Planning Process Strategic Step 1: Develop Vision, Mission, and Values Strategic Step 2: Develop Strategic Goals and Objectives Strategic Step 3: Develop a Ticket Marketing, Sales, and Service Plan Strategic Step 4: Integrate the Marketing Plan Into a Broader, Strategic Resource Allocation Strategic Step 5: Control and Evaluate Implementation of the Plan Eight-Point Ticket Marketing, Sales, and Service Plan Model Marketing Models Wrap-UpChapter 3. Understanding the Sport Consumer Socialization, Involvement, and Commitment External Factors Internal Factors Responses Wrap-UpChapter 4. Market Research and Analytics in the Sport Industry Sources of Information Users of Market Research in Sport and Entertainment Application of Market Research in the Sport Industry Performing the Right Research Data Analytics Wrap-UpChapter 5. Market Segmentation and Target Marketing What Is Market Segmentation? Four Bases of Segmentation Target Marketing Wrap-UpChapter 6. The Sport Product What Is the Sport Product? The Sport Product: Its Core and Extensions Key Issues in Sport Product Strategy Wrap-UpChapter 7. Managing Sport Brands What Is Branding? Importance of Brand Equity Benefits of Brand Equity How Brand Equity Is Developed Leveraging Brand Equity Identifying and Measuring Your Brand Protecting the Brand Additional Brand Management Considerations Wrap-UpChapter 8. Promotion and Paid Media Promotion: The Driver to Sales Paid Media Advertising Media for Sport Promotional Concepts and Practices Promotional Components Ultimate Goal of Sport Marketing: Get and Keep Consumers in the Frequency Elevator Putting It All Together: An Integrated Promotional Model Wrap-UpChapter 9. Public Relations What Is Public Relations? Public Relations in the Sport Marketing Mix Sport Public Relations and Content Creation in the Digital and Social Media Age Public Relations, Advocacy, and the Art of Influencing Public Opinion Sport, Television, and Entertainment Influence on Sport Public Relations Wrap-UpChapter 10. Sponsorship, Corporate Partnerships, and the Role of Activation What Is Sponsorship? Sponsorship in the Marketing Mix Growth of Sponsorship What Does Sport Sponsorship Have to Offer? Corporate Objectives Athlete Endorsement Sponsor Activation Selling Sponsorships Ethical Issues in Sponsorship Wrap-UpChapter 11. Social Media in Sports What Is Social Media? Social Media and the Marketing Mix Building an Audience Engaging Fans Social Media Platforms Leveraging Players and Talent Wrap-UpChapter 12. Sales and Service Relationship Between Media, Sponsors, and Fans and the Sales Process What Is Sales? Database Sport Marketing and Sales Typical Sales Approaches Used in Sport Pricing Basics Secondary Ticket Market Customer Lifetime Value, Service, and Retention Wrap-UpChapter 13. Delivering and Distributing Core Products and Extensions Placing Core Products and Their Extensions Theory of Sport and Place Facility Marketing Channels Product-Place Matrix Wrap-UpChapter 14. Legal Aspects of Sport Marketing Intellectual Property Trademark Infringement Copyright Law and Sport Marketing Patents Sport Marketing Communications Issues Ambush Marketing Right of Publicity and Invasion of Privacy Contractual Issues Involving Consumers Promotion Law Issues Emerging Issues Wrap-UpChapter 15. The Evolving Nature of Sport Marketing Cross-Effects Among the Five Ps Controlling the Marketing Function The Shape of Things to Come Wrap-Up

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Book SynopsisPart of managing a facility or event of any kind is providing a safe experience for the patrons. Managers at all levels must educate themselves and prepare their organizations to confront potential threats ranging from terrorism and mass shootings to natural disasters and cybercrime. Security and Risk Assessment for Facility and Event Managers With HKPropel Access provides security frameworks that apply to all types of facilities and events, and it will help current and future facility and event managers plan for and respond to threats.The purpose of this text is to provide foundational security management knowledge to help managers safeguard facilities and events, whether they are mega sport events or local community gatherings. Presenting an overview of security principles and government policies, the text introduces an all-hazard approach to considering the types and severity of threats that could occur as well as the potential consequences, likelihood, and frequency of occurrence. Readers will be walked through a risk assessment framework that will help them plan for threats, develop countermeasures and response strategies, and implement training programs to prepare staff in case of an unfortunate occurrence.Security and Risk Assessment for Facility and Event Managers addresses traditional threats as well as evolving modern-day threats such as cybercrime, use of drones, and CBRNE (chemical, biological, radiological, nuclear, and explosives) incidents. It also offers readers insightful information on the intricacies of managing security in a variety of spaces, including school and university multiuse facilities, stadiums and arenas, recreation and fitness facilities, hotels and casinos, religious institutions, and special events.Practical elements are incorporated into the text to help both students and professionals grasp real-world applications. Facility Spotlight sidebars feature examples of sport facilities that illustrate specific concepts. Case studies, application questions, and activities encourage readers to think critically about the content. Related online resources, available via HKPropel, include nearly 50 sample policies, plans, and checklists covering issues such as alcohol and fan conduct policies, risk management and evacuation plans, bomb threat checklists, and active shooter protocols. The forms are downloadable and may be customized to aid in planning for each facility and event.With proper planning and preparation, facility and event managers can prioritize the safety of their participants and spectators and mitigate potential threats. Security and Risk Assessment for Facility and Event Managers will be a critical component in establishing and implementing security protocols that help protect from terrorism, natural disasters, and other potential encounters.Higher education instructors! For maximum flexibility in meeting the needs of facility or event management courses, instructors may adopt individual chapters or sections of this book through the Human Kinetics custom ebook program.Note: A code for accessing HKPropel is included with all new print books.Table of ContentsPart I. Foundations of Security Management and Risk AssessmentChapter 1. IntroductionChapter 2. Understanding the Security and Emergency Response FrameworkChapter 3. The Risk Assessment ModelChapter 4. Security Design and Protective MeasuresChapter 5. Security Planning and TrainingChapter 6. Exercises: Security Plans in ActionPart II. Facility and Event SpecificationsChapter 7. Multiuse K-12 and College FacilitiesChapter 8. Sport Stadiums and ArenasChapter 9. Parks and Recreation CentersChapter 10. Hotels, Casinos, and ResortsChapter 11. Houses of WorshipChapter 12. Special Events

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Book SynopsisAthletic Director’s Desk Reference, Second Edition With HKPropel Access, is the most comprehensive resource available for collegiate and high school athletic administrators. Expert leadership advice and practical tools guide administrators in successfully navigating increasingly complex roles in athletic programs of any size.With more than 75 combined years of experience as athletic program administrators, coaches, and consultants, the authors deliver an engaging narrative and professional insights for athletic directors of all levels. The modern demands on athletic programs and evolving safety and culture issues are reflected in this updated edition, with new content on Title IX compliance, social media communications, planning tools for budgets, cost-saving strategies, revenue generating opportunities, student-athlete mental health, concussion protocols, athletes’ rights, Esports, and more.Offering a solid foundation of information every athletic director needs to know, plus clear advice on day-to-day operations, this essential resource can be used as an immediate practical guide through the real-world issues typically encountered by every athletic director. An extended table of contents provides an outline of the book elements so athletic directors can quickly find relevant tools within the book and easily reference the corresponding online materials, enabling administrators to confront issues and lead with confidence.Throughout the book, management tips deliver professional advice, foundational information, problem-solving strategies, and suggestions for management of employees, programs, events, and facilities. Planning tools provide specific steps and considerations to take when developing strategic plans, action plans, professional development plans, and governance systems.More than 300 documents are delivered through HKPropel. These valuable time-saving resources can be downloaded and customized to suit the needs of any athletic program. Educational resources can be used for teaching and motivating staff, campus constituents, volunteers, and student athletes. Evaluation instruments and risk assessments help today's athletic administrators assess job performance, evaluate program contents, identify risks, and prevent litigation. Policies and forms are easily modified, enabling athletic directors to produce effective policies and procedures that meet their unique needs while saving significant time.The advice and tools in Athletic Director’s Desk Reference allow professionals to turn theory into immediate practice. The book addresses all the various policy, procedure, and system needs required for becoming an efficient and effective athletic director overseeing a successful athletic program.Note: A code for accessing HKPropel is included with all new print books.Table of ContentsChapter 1. Developing Leadership Style and PhilosophyChapter 2. Governance of the Athletic ProgramChapter 3. Vision, Mission, and GoalsChapter 4. Operational Structure of the Athletic ProgramChapter 5. Office Operations, Finance, and BudgetingChapter 6. Managing a Staff to Accomplish Program GoalsChapter 7. Ethics, Rules Compliance, and Professional ConductChapter 8. Student-Athlete Support ProgramsChapter 9. Sports Medicine and Athletic Training ProgramsChapter 10. Diversity, Inclusion, and NondiscriminationChapter 11. Team AdministrationChapter 12. Event Management and SchedulingChapter 13. Revenue Acquisition and Fund-RaisingChapter 14. Communications, Media Relations, and PromotionsChapter 15. Facilities and Operations

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Book SynopsisThe authoritative text for current and future practitioners of human resources management in the sport and recreation industries is back in a revised fourth edition. This new edition addresses contemporary issues that organizations face today. Human Resource Management in Sport and Recreation, Fourth Edition, offers a solid foundation in research and application, and it provides a holistic perspective of human resource management by bringing together the three groups of people who constitute human resources across sport and recreation organizations: paid professionals, volunteers, and the clients themselves.Dr. Packianathan Chelladurai, a pioneer in the field of sport management, is joined by Dr. Amy Chan Hyung Kim to lend expertise gained from more than four decades of teaching human resource management. They guide students through four parts, starting with an outline of the common characteristics of the three groups of people that make up human resources. Part II focuses on individual differences among people and how those differences affect behavior within organizations. In part III, students will explore organizational processes, and part IV discusses two significant outcomes expected of human resource practices: satisfaction and commitment. The conclusion uses 10 guiding themes to bring all the concepts together with an eye toward the future of the field.Updated to address current topics such as social issues and diversity, the fourth edition reflects the increasing complexity of human resource management across the field of recreation and sport. Modern issues and their real-world implications are represented throughout the text with recurring sidebars. Diversity Management of Human Resources: offer insights into how and when to promote and manage diversity Crisis Management: address the role of human resource management during emergency situations, such as the COVID-19 pandemic Social Phenomena and Human Resource Management: assess the impact of major social events or movements Legal Considerations in Human Resource Management: focus on legal matters in the field From the Field: provide professional insights from leading practitioners across a variety of sport contexts Case studies, discussion questions, and activities provide further opportunity for students to understand relevant research with real-world application of concepts.With clear explanations of concepts and current practices in human resources across the sport and recreation industries, Human Resource Management in Sport and Recreation, Fourth Edition, is a valuable resource for future and current practitioners alike.Table of ContentsPart I. Human Resources in Sport and RecreationChapter 1. Significance of Human ResourcesService OperationsSport and Recreation ServicesPaid and Volunteer WorkersClients as Human ResourcesA Model of Human Resource ManagementChapter PursuitsChapter 2. Volunteers and VolunteerismThe Need for VolunteerismVoluntary OrganizationsPeople Who VolunteerWhy People VolunteerAltruism and VolunteerismRole of the Sport or Recreation ManagerChapter PursuitsChapter 3. Professionals and ProfessionalismOriginal Definition of a ProfessionProcess of ProfessionalizationSemiprofessions, Mimic Professions, and DeprofessionalizationProfessional Status of Sport ManagementProfessionalism and VolunteerismRole of the Sport or Recreation ManagerChapter PursuitsChapter 4. Clients as Human ResourcesCustomer as Input, Throughput, and OutputCustomer Participation in Sport and Recreation ServicesClient Motives for ParticipationRole of the Sport or Recreation ManagerChapter PursuitsPart II. Individual Differences in Human ResourcesChapter 5. AbilitiesIssues in the Study of AbilityCognitive AbilitiesEmotional IntelligenceRole of the Sport or Recreation ManagerChapter PursuitsChapter 6. PersonalityDeterminants of PersonalityType TheoriesTrait TheoriesPersonality and Organizational BehaviorRole of the Sport or Recreation ManagerChapter PursuitsChapter 7. ValuesValues, Beliefs, Attitudes, and NormsSources of ValuesTerminal and Instrumental ValuesHierarchy of ValuesValue TypesFunctions of ValuesValues in OrganizationsNational Values and SportRole of the Sport or Recreation ManagerChapter PursuitsChapter 8. MotivationA Model of MotivationOther Theories of MotivationMotivation as Personal InvestmentRole of the Sport or Recreation ManagerChapter PursuitsPart III. Human Resource PracticesChapter 9. Organizational JusticeDistributive JusticeProcedural JusticeInteractional JusticeRole of the Sport or Recreation ManagerChapter PursuitsChapter 10. Job DesignJob Design StrategiesTask AttributesMotivational Properties of TasksImplementing Task AttributesTask Attributes and Individual DifferencesOther Approaches to Job DesignTask Dependence, Coordination, and VariabilityRole of the Sport or Recreation ManagerChapter PursuitsChapter 11. Staffing and Career ConsiderationsPurposes of StaffingFocus of StaffingMatching People and JobsPsychological ContractCareer ConsiderationsMentoringRole of the Sport or Recreation ManagerChapter PursuitsChapter 12. LeadershipLeader BehaviorMultidimensional Model of LeadershipTransformational, Transactional, Servant, and Authentic LeadershipLeadership and Decision MakingRole of the Sport or Recreation ManagerChapter PursuitsChapter 13. Performance AppraisalPurposes of Performance AppraisalWhat Should Be EvaluatedWhen to Conduct Performance AppraisalWho Should Do the AppraisalErrors in RatingRole of the Sport or Recreation ManagerChapter PursuitsChapter 14. Reward SystemsPurposes of Reward SystemsTypes of RewardsBases of RewardsReward Systems and Member PreferencesRole of the Sport or Recreation ManagerChapter PursuitsChapter 15. Internal MarketingForms of MarketingProcess Versus People Orientation in Internal MarketingMarketing Principles in Internal OperationsFunctions of Internal MarketingIssues in Internal MarketingRole of the Sport or Recreation ManagerChapter PursuitsPart IV. Attitudinal OutcomesChapter 16. SatisfactionTheories of Job SatisfactionSatisfaction With Volunteer WorkParticipant SatisfactionMeasurement of SatisfactionRole of the Sport or Recreation ManagerChapter PursuitsChapter 17. CommitmentMultidimensionality of Organizational CommitmentOccupational CommitmentDevelopment and Effects of Organizational CommitmentCorrelates of Organizational CommitmentRole of the Sport or Recreation ManagerChapter PursuitsConclusion. The Future of Human Resource Management in Sport and Recreation—Guiding Themes

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Book SynopsisLeisure Services Management, Third Edition With HKPropel Access, outlines the essential knowledge and skills that successful managers must learn, and it assists students in building those competencies. The text prepares students for the Certified Park and Recreation Professional (CPRP) qualifying exam and for the challenges they’ll face in their future careers in commercial recreation, public agencies, and the nonprofit sector. Throughout the text, there are activities, projects, and examples to help students connect competencies to real-world situations.Leisure Services Management begins by presenting a firm foundation of competency-based management. Students will examine the scope of leisure management, management responsibilities, and how a manager can affect an agency and its customers. They will also explore specific management areas such as marketing, financial management, human resources, employee development, communication, and evaluation. For each chapter, the ancillaries offer experiential learning activities that simulate on-the-job situations. Each of these activities asks students to assume the role of a manager and address common management issues by completing a work assignment or project. These activities will facilitate student development and help students gain essential management competencies. Other learning aids include learning objectives, review questions, key terms, and a glossary to reinforce student learning. In addition to updated references that provide contemporary management perspectives, the third edition features the following: Expanded content on social media, planning, and international leisure A new chapter focusing on diversity, equity, and inclusion to broaden students’ perspectives From the Field sidebars, which offer readers a glimpse of what happens in the field, so they can better understand what they will be facing in the future Leisure Services Management has related online learning activities delivered via HKPropel. These activities include flash cards and undergraduate- and graduate-level case studies for each chapter. Chapter quizzes, which are automatically graded, may be assigned by instructors to test comprehension of critical concepts. Students can also access a list of competencies tested in the CPRP exam and a competency scorecard to track their development relative to professional standards. These online resources will help students build useful knowledge and apply the information. The competency-driven approach of Leisure Services Management, Third Edition, assists readers in gaining the knowledge and practicing the skills needed to begin a career in leisure management. Bolstered by the practical information in this text, new managers can contribute to the success of their organization as they enjoy the challenges and rewards of their career. Note: A code for accessing HKPropel is included with all new print books.Table of ContentsChapter 1. Competency-Based Management and Leadership What Is Management? Management Theories and Systems Management Trends A Competency-Based Approach ConclusionChapter 2. The Management Process The Management Process Management Drivers The Manager’s Resources Management Functions and Career Progression Outcomes Critical Management Issues ConclusionChapter 3. Diversity, Equity, and Inclusion What Is Diversity and How Does It Affect Our Experiences? Equity and Equality Inclusion Why Diversity, Equity, and Inclusion Matter Interpersonal and Systemic Challenges Personnel and Workplace Challenges Strategies for Advancing DEI in the Workplace Reducing Prejudice and Building Competencies for Addressing Interpersonal and Systemic Challenges ConclusionChapter 4. Organizational Structure Three Sectors Organizational Structure, Design, and Culture Working With Boards Form of Government and Organizational Structure and Design Internal and External Politics ConclusionChapter 5. Coordination of Resources, Programs, and Services Internal Organizational Coordination External Organizational Coordination ConclusionChapter 6. Planning and Decision Making Planning Elements of Master, Comprehensive Master, and Strategic Planning Problem Solving and Decision Making Ethical Decision Making ConclusionChapter 7. Marketing and Public Relations Definition and History of Marketing Market Segmentation and Target Marketing Marketing Mix Social Media ConclusionChapter 8. Communication and Customers Functions of Communication Communication Process Communication Breakdowns Strategic Approach to Communication Internal Communication External Communication ConclusionChapter 9. Personnel Procedures and Practices Human Resources Perspectives Personnel Planning Personnel Processes Managing Volunteers ConclusionChapter 10. Staff Retention and Development Onboarding Employee Engagement and Development Motivation Employee Recognition Performance Appraisal Discipline ConclusionChapter 11. Sources and Methods of Financing Sources of Revenue Expenditures Pricing Pricing Trends and Issues ConclusionChapter 12. Budgets and Financial Cost Analysis Defining Budgets Budget Cycle Cutback Management Types of Budgets Approaches to Budgeting Budget Implementation Financial Analysis and Reporting ConclusionChapter 13. Evaluation Why Evaluate? Performance Measurement How to Evaluate Selecting Evaluation Participants Best Practices and Benchmarking ConclusionAppendix A. Certified Park and Recreation Professional (CPRP) CompetenciesAppendix B. One-Page Strategic Plan, City of Fairfax, Virginia

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Book SynopsisFor those fascinated by business dealings in the trillion-dollar global sport industry, this is the anthology you’ve been waiting for. The Sport Business Handbook: Insights From 100+ Leaders Who Shaped 50 Years of the Industry provides insider perspectives from more than 100 of the biggest names in the sport industry. Plentiful examples and stories, including insiders’ views of major sport deals, offer an exclusive behind-the-scenes look at the intricacies of sport business. Plus, this revised edition includes brand-new contributions addressing the adaptability and recovery of sport following the pandemic as well as a “Breakthrough Moments” list of the 50 most significant sport-related moments to offer societal context and historical depth.Editor Rick Horrow, an internationally known sport business and sport law expert who has been the architect of more than 100 deals worth more than $20 billion, has teamed up with renowned sport business scholar and practitioner Rick Burton and author Myles Schrag to assemble one of the most unique sport books ever published. You will be both informed and entertained by the personal insights of prominent sport business leaders, including league commissioners such as Gary Bettman, Don Garber, and Paul Tagliabue; team owners such as Jerry Colangelo and Tom Ricketts; executives such as Larry Lucchino and Pat Williams; administrators such as Joe Castiglione and Deborah Yow; professional athletes such as Scott Hamilton and Cal Ripken Jr.; and media personalities such as Jay Bilas and Ann Meyers Drysdale. This all-star team also includes legendary Duke University men’s basketball coach Mike Krzyzewski as the foreword author.The Sport Business Handbook gives you guidance for everything from the basics of breaking into the sport industry to the intricate skills required to become an industry giant: Consider the role you want to play, what your values are, and how you can set yourself up for success in the industry. Understand the value of brand management and the opportunities for those with strong knowledge and skills in this area. Embrace technology and use the power of modern media to guide your organization toward its goals. Master leadership skills by establishing a framework for thinking and behaving as a leader at all times. Each chapter addresses a specific topic and weaves in story-like sidebars that share rare glimpses into professional dealings in sport. These 80-plus sidebars include “Game Changer” sidebars, which describe pivotal moments that influenced sport leaders as they strived for success, and “360” sidebars, which present alternative perspectives so all viewpoints are explored in finding best practices.Nowhere else will you find such a comprehensive guide with practical advice and personal stories from the biggest names in the industry. The Sport Business Handbook is an engaging, informative book that will help you discover your strengths and develop your skills so you can become one of the leaders to shape the sport business industry for the next 50 years.Table of ContentsForewordPrologue to the Revised Edition: COVID Comeback in the Roaring ’20s: Reshaping the Sports Industry After a Worldwide Pandemic, by managing editor Rick HorrowPrefaceInstructor’s Note, by Stephen A. GreyserPandemic Forced Us to Relearn Lessons of Resilience, by Robert DuPuySport Media: Separating Winners From Losers . . . Now Is Your Chance, by Mike CardanoI. Creativity Is Born Out of NecessityHybrid Work Could Influence the Future of Professional Sport, by Harry KlaffCOVID Can’t Stop KissCam, by Dana Veitch and Alex VeitchEsports Driving Media Innovation, by Eric S. YoonCamp Cooney Prepares Boxers for Their Future, by Gerry CooneyEsports Are Well Situated for a Post-COVID Sport World, by Bobby SharmaII. Best Practices Are Born Out of Natural SelectionSport World Has Long Dealt With Disruption, by Stanley BrandAt the Dawn of the NIL Era, Tech Company Pivoted to Help Athletes Be Seen, by Blake LawrenceDuct Tape and Technology Both Needed for Sport Industry Success, by Al GuidoIII. Cooperation Is Born Out of Urgency“We Owe You One” . . . Sixers’ Slogan Still Relevant, by Billy CunninghamGreat Sport Debates Now Help Mold Future Leaders, by Richard CorcoranCommunication = Results (Good or Bad), by Michael RoganRugby’s Values, Format Make It a Microcosm of Sporting Future, by Alev KelterNASCAR: Setting the Pace in Troubled Times, by Lesa KennedyMultibillion-Dollar, Global U.S. Polo Assn.: Driven By Its Authentic Connection to the Sport of Polo, by J. Michael PrinceThe $1.3 Trillion Sports Business, by Rick Horrow and Nick NielsenAcknowledgmentsPart I. Launching Your Career in Sport BusinessChapter 1. Mastering the Craft of Sport BusinessRick HorrowA 50-Year Front Seat, by Ted KillorySports Evoke Our Emotional Extremes, by Scott D. MichelWrite Down Your Dream Job, by Richard PeddieChapter 2. Essential Lessons for the Sport Business ProfessionalLarry LucchinoThe Value of Showing Up, by Joe FavoritoKeep Your Head Down and Keep Working, by Jay Bilas10 Principles, From “Collector” of Philosophies, by Brandon SteinerChapter 3. Fostering Meaningful Business RelationshipsLyn St. JamesTake Charge to Help Give Kids Equal Opportunities, by Shane BattierI Want to Be President, by Andy DolichFind Direction With Your Own Mission Statement, by Marc TrestmanPart II. Building Your Branding and Selling Skill SetsChapter 4. Executing a Consistent Process and VisionStephen M. RossLearning to Balance Tradition and Innovation, by George PyneMake Sure Your Minor League Is Major, by David A. AndrewsMaking Money With the Money You’ve Made, by Ric EdelmanChapter 5. Filling an Industry NeedBob KainOutworking Adversity, by Gary PlayerFinding My Next Act After Olympic Gold, by Scott HamiltonUnderstanding the Power of Numbers, by Dan TowrissChapter 6. Building a Championship BrandTom RickettsOne Question Paves the Way to Compelling Stories, by Ross GreenburgCustomizing a Message for Fans: Three Stories, by Frank LuntzMaintaining a Vibrant Brand With Passionate Purpose, by John Spanos and A.G. SpanosChapter 7. A Mindset of Authenticity: The First Step in a Successful Sport Business VentureJack NicklausFrom Humble Beginnings to PGA Concessionaire, by David Lee CookSuccess: The Intersection of Talent and Passion, by Pat WilliamsOne Good Deed Leads to Another, and Another, and Another . . ., by Cal Ripken, Jr.Chapter 8. Handling Crises Calmly and CapablyGary BettmanPreparation Has Always Been a Hallmark of BAA, by Tom GrilkRebuilding After Katrina, by Doug ThorntonProactive Safety Measures Essential to Youth Sport, by Jon ButlerChapter 9. Building a Brand That Reflects Your Core ValuesDon GarberWhy Not?, by Donna OrenderRectify Mistakes Quickly: The Houston Dynamo Case Study, by Oliver LuckPitcher-Agent Has Once-in-a-Lifetime Encounter During Comeback, by Steve TroutPart III. Mastering Modern Media and TechnologyChapter 10. Harnessing Modern Media StrategiesMark LazarusThe Value in the Values of the Games, by David BakerGoing the Extra Miles Can Put You on the Map, by Ken SolomonSports Require Quick Thinking for Solutions, by Jim GanleyChapter 11. Changing Technologies, Changing ConsumptionTed Leonsis and Zach LeonsisMedia, Athletes Both Navigating Increased Exposure, by Harvey GreeneFilling the Gaps Between Plays, by Jim LawsonAttention to Detail, Top to Bottom, by Mark WilliamsChapter 12. Using Analytics and Social Media EffectivelyShawn Spieth and Kyle NelsonGrowth of Analytics Leads to Industry Evolution, by Jessica GelmanPushing the Boundaries of Technology in Sport, by Angela RuggieroToward a Better Understanding of Sport Market Analytics, by Richard LipseyChapter 13. Translating Technology Into New MarketsPeter MooreHow “Moonshot” Technology in Regenerative Medicine Influences the Business of Sport, by Jeff ConroyRetail Analytics of the Future Benefits Consumer, Company, by Matt O’TooleFuture of Sport Media Is Addressing Fans Who Lean Forward, by Chris WagnerPart IV. Making Successful DealsChapter 14. Developing Business Deals Consistent With Your Core ValuesRobin J. HarrisPaying Back a Debt . . . With Interest, by Richard A. ChaifetzUsing Sport to Explain, Engage, and Inspire, by Jon ChapmanDo Work That Feeds Your Soul, by Don GarberChapter 15. The Arc of the DealDonald DellListen and Respond, by Rich McKayThe Agent’s List, by Bob KainWith Your Name Comes Responsibility, by Pat Rooney Jr.Chapter 16. Working Toward ConsensusJerry Colangelo“Six Win and Six Lose,” by Randy VatahaDoing the Unpopular, by Senator George MitchellSupport Helped New GM Learn on the Job, by Ann Meyers DrysdaleChapter 17. The Importance of Marketing in Deal MakingRick BurtonModern Sport Marketers Must Value the Experience, by Chris LencheskiThe First Shoe Deal Came Naturally, by Sonny VaccaroGlobalization of the Sport Agency Business, by Philip D.M. de PicciottoChapter 18. Operating Successfully in the Public and Private Domains: The Birth of MAPS and the Rebirth of Oklahoma CityRonald J. NorickHow Indy Used Sport to Build Civic Pride, by Greg BallardStadiums Are Easy to Build—It’s Only Money, by Maher MasoChapter 19. Mastering Licensing Strategies as Part of Your BrandJoseph R. Castiglione Sr.Global Sport Institute Researches Across Disciplines, by Kenneth L. ShropshireHow to Handle the Complex Modern World of College Athletics, by Jack SwarbrickChapter 20. Securing Strategic Sponsorships: The Sponsor’s PerspectiveTony PonturoHaving a Purpose Gives You Perseverance, by Jamey RootesProtecting Golf’s Image Required Facts, Plan, by Joe SterankaRole Reversal: Think About Your Check Writer’s Objectives Before You Think About Yours, by Michael WhanChapter 21. Securing Strategic Sponsorships: The Rights Holder’s PerspectiveStephen JonesIn the Right Place at the Right Time, by Dick CassBe Willing to Blaze Your Own Trail—Just Don’t Forget to Bring Along Your Key Stakeholders, by Larry ScottThe Jones Family: A Football Legacy, by Stephen JonesPart V. Mastering Leadership SkillsChapter 22. Creating a Framework for LeadershipPaul TagliabueBe Not Afraid of Greatness, by Frank SupovitzAll I Know About Leadership I Learned as Senate Majority Leader, by Senator George MitchellDefy Expectations . . . Prove Yourself, by Bryan R. SperberChapter 23. Operationalizing Philosophy and Values While Building a Culture of Integrity and ExcellenceDeborah A. YowEqual Pay Is a Better Business Model, by Butch BuchholzLeBron’s Value Is Chasing Excellence On and Off the Court, by Frederick R. NanceProcess, People, Plan, and Careful Execution, by Nick SakiewiczChapter 24. Championing Equity, Diversity, and Inclusion in the WorkplaceJudy SweetMore Sports = More Leadership Development Opportunities, by Ray AndersonMaking a Difference Is a Kick, By Rolf BenirschkeAli Center Supports Athletes’ Push for Change, by Eli WolffChapter 25. Leadership Lessons Learned the Hard WayKevin WarrenOpportunity Knocks When You Open Your Mouth, by Stan KastenThe Common Link Between Vegas Crooners and Hall of Famers, by Pete LaCockProblem Solvers Versus Problem Creators . . . Choose Wisely, by Pat GallagherChapter 26. Cultivating a Winning EdgeDon ShulaFrom Athens to LA to Phoenix: Keep Chasing Your Dreams, by Derrick HallThe Lessons of Competitiveness, by Bob GrieseHow Orlando Used Sport to Get Out of a Rut, by Mayor Buddy DyerChapter 27. Sustaining Excellence: From Stadiums to StewardshipBryan TrubeyLearning From Others in LA, by Kevin DemoffCreating a Community Gathering Place: U.S. Bank Stadium, by Trip BoswellObservations From Years Working in “the Fun Business”, by Pat GallagherEpilogueRick HorrowNASCAR Whiz Kid Learns the Two Rs Early in His Career, by Michael Nichols IIA Producer’s Perspective, by Tanner SimkinsBreakthrough Moments, by Elizabeth Haas Edersheim and Lee H. IgelSport Business in the Classroom, by Stephen A. Greyser

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Leading student textbook on sport marketing Fully revised new edition. Includes new chapter on new media, including social media. Chapters on customer service and promotion are substantially rewritten. Case studies and examples have been replaced to reflect current concerns. International examples, extensive pedagogical features Highly respected sport management authors

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Book Synopsis

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Book Synopsis

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Book SynopsisSport Management provides an insightful overview of the sport management discipline. The collection includes influential articles and chapters from leading scholars in the field, covering a wide array of issues. In adopting a multilevel approach, this volume explores this topical field and addresses sport management issues at the societal, organisational and individual level. Along with a new and original introduction, this essential single volume is an indispensable tool for scholars and practitioners alike.Trade Review‘A recommendation for professionals in the field and for those seeking the latest ground-breaking research in the field, considering the insights of leading scholars who present a variety of issues. Any interested in theoretical frameworks, group conflicts, better marketplace understanding, and institutional strategies will find this packed with important technical articles and insights.’Table of ContentsContents: Acknowledgements Introduction George B. Cunningham PART I OVERVIEW 1. Laurence Chalip (2006), ‘Toward a Distinctive Sport Management Discipline’ 2. Earle F. Zeigler (2007) ‘Sport Management Must Show Social Concern as it Develops Tenable Theory’ 3. Lucie Thibault (2009), ‘Globalization of Sport: An Inconvenient Truth’ PART II THE SPORT ENVIRONMENT 4. David Cruise Malloy and Dwight H. Zakus (1995), ‘Ethical Decision Making in Sport Administration: A Theoretical Inquiry into Substance and Form’ 5. Karla A. Henderson (2009), ‘A Paradox of Sport Management and Physical Activity Interventions’ 6. Michael B. Edwards and Jonathan M. Casper (2012), ‘Sport and Health’ 7. Emily Sparvero and Laurence Chalip (2007), ‘Professional Teams as Leverageable Assets: Strategic Creation of Community Value’ 8. Stacy Warner (2012), ‘Sport and Community’ 9. Alexis Lyras and Jon Welty Peachey (2011), ‘Integrating Sport-for-Development Theory and Praxis’ 10. Emma Sherry (2010), ‘(Re) engaging Marginalized Groups Through Sport: The Homeless World Cup’ PART III MANAGEMENT OF ORGANIZATIONS AND GROUPS 11. Marvin Washington and Marc J. Ventresca (2008), ‘Institutional Contradictions and Struggles in the Formation of US Collegiate Basketball, 1800–1938’ 12. Lesley Ferkins, David Shilbury and Gael McDonald (2009), ‘Board Involvement in Strategy: Advancing the Governance of Sport Organizations’ 13. A.L. Kihl, S. Leberman and V. Schull (2010), ‘Stakeholder Constructions of Leadership in Intercollegiate Athletics’ 14. Shannon Hamm-Kerwin and Alison Doherty (2010) ‘Intragroup Conflict in Nonprofit Sport Board’ 15. George B. Cunningham (2012), ‘Diversity Training in Intercollegiate Athletics’ 16. George B. Cunningham and E. Nicole Melton (2011), ‘The Benefits of Sexual Orientation Diversity in Sport Organizations’ 17. John Amis, Trevor Slack and C.R. Hinings (2004), ‘The Pace, Sequence, and linearity of Radical Change’ 18. George B. Cunningham (2006), ‘The Relationship Among Commitment to Change, Coping with Change, and Turnover Intentions’ PART IV MANAGEMENT OF INDIVIDUALS 19. Daniel F. Mahony, Mary A. Hums, Damon P.S. Andrew and Stephen W. Dittmore (2010), ‘Organizational Justice in Sport’ 20. Justine B. Allen and Sally Shaw (2009), ‘Womens Coaches’ Perceptions of Their Sport Organizations’ 21. Jennifer L. Bruening and Marlene A. Dixon (2008), ‘Situating Work-Family Negotiations Within A Life Course Perspectives: Insights on the Gendered Experiences of NCAA Division I Head Coaching Mothers’ 22. Richard D. Cotton, Yan Shen and Reut Livne-Tarandach (2011), ‘On Becoming Extraordinary: The Content and Structure of the Developmental Networks of Major League Baseball Hall of Famers’ 23. George B. Cunningham (2010), ‘The Influence of Religious Personal Identity on the Relationships Among Religious Dissimilarity, Value Dissimilarity and Job Satisfaction’ 24. Vikki Krane, Heather Barber and Lisa R. McClung (2002), ‘Social Psychological Benefits of Gay Games Participation: A Social Identity Theory Explanation’ 25. Daniel C. Funk and Jeff James (2001), ‘The Psychological Continuum Model: A Conceptual Framework for Understanding an Individual’s Psychological Connection to Sport’

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Book SynopsisBen Calder-Smith travelled around the UK for 18 months meeting and interviewing a broad cross-section of former fighters and boxing personalities. He now presents the stories of huge forgotten talents, coulda-been contenders and men who established a foothold in British boxing history, highlighting the highs and lows of their careers in and out of the ring. From the agonies of injury and enforced retirement to a poignant late comeback inspired by personal tragedy; from a British Boxing Board of Control-licensed ringside doctor to a late-blossoming veteran of the ring, Ungloved features unique, varied and personal accounts of the 'noble art' from a bygone age. Memories are relayed with the same passion as was expended in the ring, describing the good, the bad and the ugly with brutal honesty and heart-warming humility. These moving accounts provide living proof that, when knocked down, the human spirit has infinite capacity to bounce back.

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Book SynopsisThis book examines personnel economics within the context of the professional sport industry. Sport is an effective industry in which to empirically test theories of personnel economics, primarily because the employer-employee relationship in sport is much more visible and transparent than in almost any other industry. Researchers benefit from having data on a host of variables pertaining to individual employees (i.e. players), such as their age, race, national origin, and experience. Researchers also have data on each employee's performance, on their salary, and on who their co-workers (teammates) and managers (coaches) are.The chapters are organized around the core functional areas of personnel economics and cover all aspects of the employment relationship in sport - from recruiting and selection, to pay and performance, to work team design. Each chapter contains a thorough literature review that provides the reader with a sense of the breadth and depth of the work being done in the area, and with a sense as to how the literature can move forward, both in a sport and non-sport context. The book is suitable for an advanced undergraduate course right through to a PhD-level field-course in both management and economics. Academic researchers in the fields of sports economics, personnel economics, human resource management, strategic management and sport management will also find the book of interest.Contributors include: D. Berri, C. Deutscher, B. Frick, L.H. Kahane, N. Longley, J.G. Maxcy, J. Prinz, R. Simmons, D. WeimarTrade Review'For his Personnel Economics in Sports, Professor Longley collects a star lineup to bring the hot topic of personnel economics to bear on recruitment, the relationship between pay and performance, and management impacts. I've placed my copy right next to the rest of the important references in sports economics.' --Rodney Fort, University of Michigan, USTable of ContentsContents: Preface 1. An introduction to personnel economics and its application to sport Neil Longley PART I RECRUITING AND HUMAN CAPITAL DEVELOPMENT 2. The failed promise of the draft in the NFL and NBA David Berri 3. The golden generation: the personnel economics of youth recruitment in European professional soccer Joachim Prinz and Daniel Weimar PART II PAY, PERFORMANCE, AND INCENTIVES 4. Determining the drivers of player valuation and compensation in professional sport: traditional economic approaches and emerging advances Christian Deutscher 5. Multi–period contracts as risk management in professional sports Joel Maxcy PART III TEAMWORK, AND THE IMPACTS OF MANAGEMENT 6. Impacts of co-worker heterogeneity on team performance Robert Simmons 7. Pay dispersion and productivity in sports Leo Kahane 8. Magicians, scapegoats and firefighters: the peculiar role of head coaches in professional soccer Bernd Frick Index

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Book SynopsisNobody had heard of Arsène Wenger when he took charge of Arsenal in October 1996. 'Arsène Who?' was the headline. Yet within less than two full seasons, he transformed an underperforming side into league and FA Cup winners, in the process playing with breath-taking style, sparking an epoch-defining rivalry with Alex Ferguson and Manchester United and modernising football in England with his ground-breaking methods.Built around over 150 exclusive interviews with key players, coaches, staff and opponents, and rich in behind-the-scenes stories, personal accounts of triumph, tragedy, hilarity and heartbreak, Arsène Who? relives Arsenal's rocky road to the 1998 Double and the inception of the Wenger revolution.It is a portrait of a collection of troubled and ageing stars who bonded with foreign newcomers to achieve immortality. It is a snapshot of a shifting cultural and sporting landscape epitomised by the Gunners' rise. And it is the tale of an unheralded mastermind who guided his team to new heights.Arsène Who? is the inside story of how Wenger took Arsenal to the top of English football and changed the game forever.

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Book SynopsisSport Startups: New Advances in Entrepreneurship examines the global growth of startup enterprises in the sports sector and addresses how they contribute to new developments in business innovation and entrepreneurship. Highlighting the unique challenges faced by startups in this sector, Vanessa Ratten explores approaches to business model development, branding and marketing, and the utilization of new technologies to build successful enterprises, underpinning her study with a clear theoretical framework rooted in institutional theory. Sport Startups is one of the first books to specifically focus on the role of startups in sport. Analyzing the inherent start-up aspect of the sporting sector, due to the combination of profit and non-profit ties, which means that many sport enterprises are developed as new start-up business ventures as they link in with the community. The book foregrounds how startups in sport are vital in developing a better global society that emphasizes the role of health and fitness in communities. Sport Startups will be illuminating reading for all scholars of innovation, entrepreneurship, sports management and business studies.Table of ContentsChapter 1. Sport startups: What are they? Chapter 2. The need for entrepreneurship in sport startups Chapter 3. Creating entrepreneurial opportunities through sport ecosystems Chapter 4. Accelerators as knowledge providers Chapter 5. Sport innovation communities and problem complexity Chapter 6. Football ecosystems and innovation Chapter 7. Digital transformation in sport and social media Chapter 8. Sport startups: What does the future hold?

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Book SynopsisExploring why professional team sport clubs are almost always able to survive despite financial mismanagement, inflated player salaries and persistent deficits, this book provides new evidence on how to explain this phenomenon. It looks at the context in which many clubs operate – the soft budget constraint – and how the clubs in this respect resemble state-owned enterprises in socialist countries or big banks in financial crises.Chapters discuss the challenge of hardening the budget constraint, including UEFA’s Financial Fair Play regulation. They include new data about the soft budget constraint phenomenon, including evidence from Central and Eastern Europe. Leading scholars in the field develop the theoretical approach to the topic using institutional theory, dialogue with critics and discussions on the merits and limits of soft budgets. The book also investigates key case studies of bailouts and liquidation of professional sports teams.This will be an invigorating read for scholars and students of sports economics and sports management. It will also be helpful to managers and directors in professional sports clubs looking for a better understanding of the soft budget constraint.Trade Review‘A new strand of literature has developed which applies the soft budget constraints approach to the problems encountered in the European sports industry. Some of the most important authors of this new field, but also a prominent critic, have contributed to this volume, which is a highly recommended read for sports economists and sports managers.’ -- Egon Franck, University of Zurich, Switzerland‘The concept of the soft budget constraint was first developed by the Hungarian economist Janos Kornai in relation to the planned economies of Eastern Europe. More recently, the concept has been applied to professional team sports in Western as well as Eastern Europe, based on the notion that clubs frequently become insolvent and have to be bailed out by external benefactors. This is consistent with win maximisation models with a tendency to overinvest in players (see in particular the chapters by Wladimir Andreff and Stefan Szymanski). Despite the fact that the book is almost wholly devoted to professional football it is a very useful starting point for those sports economists and others wishing to become familiar with the concept.’ -- Peter J. Sloane, Swansea University, UK and IZA, GermanyTable of ContentsContents: Foreword xvii Miklós Rosta Acknowledgements xx Obituary, János Kornai (1928–2021) xxi Klaus Nielsen 1 Introduction: new research pathways in the soft budget constraint approach 1 Rasmus K. Storm, Klaus Nielsen, and Zsolt Havran 2 Soft budget constraints and institutional logics in European Football 12 Bernt Arne Bertheussen and Harry Arne Solberg 3 Hardening the soft budget constraint in professional team sports: why is it so hard? 33 Wladimir Andreff 4 Budget constraints in French professional football: contrasting situations 77 Nadine Dermit-Richard and Aurélien François 5 Heterogeneity of budget constraints in Hungarian and Polish football 103 Karolina Nessel, Zsolt Havran and Tünde Máté 6 The soft budget constraint syndrome in Hungarian professional football from a Central and Eastern European perspective 130 Zsolt Havran and Krisztina András 7 Is there evidence of softness in the budget constraint in football? Some evidence from English clubs 155 Stefan Szymanski 8 Limits of softness in professional team sport clubs 172 Klaus Nielsen, Christian Gjersing Nielsen and Rasmus K. Storm Index

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