Small businesses and self-employment Books
John Wiley and Sons Ltd Entrepreneur
Book SynopsisSmall Business Book Award Winner 2013, Small Business Book Awards The secrets of the UK''s biggest online entrepreneurs revealed Thinking of starting a business? Already have a business online and looking to take it to the next level? The wonderful world wide web has made creating a start-up that much easier. Thousands of people are out there reaping the rewards the web can bring. If you want to join them, you''ve come to the right place. Profiling today''s foremost web entrepreneurs, Lucy Tobin - who meets successful business founders every week writing an enterprise column for The Evening Standard takes us through their start-up stories and maps out exactly what''s made them so successful. You'll hear first hand from the bright sparks behind some of the UK''s top online businesses. With interviews, practical advice and insights, you''ll learn how they did it, what they recommend, and how you can do it too.Trade Review'An inspirational offering into the UK s best and brightest in the world of online. (Entrepreneur Country, MArch 2012) For any budding entrepreneur who wants to learn from those that have been there, done that, and got the successful web businesss . (Seven Hills, 26th April 2012) A book that is a cut above the usual business tracts, thanks in large part to Tobin s experience in the field, knack for bringing out the best in her interviewees, and superior writing skills. (Talk Business Magazine, June 2012)Table of ContentsAcknowledgements vii About the Author ix Introduction 1 Part One: The Story Behind 9 1. Wonga 11 2. Moonpig 21 3. Mumsnet 29 4. JustGiving 37 5. Zoopla 47 6. GoCompare 55 7. Groupon / MyCityDeal 63 8. SpareRoom 71 9. Made.com 81 10. Moo.com 89 11. Enternships 97 Part Two: Advice 105 12. The Lightbulb Moment 107 13. The Idea: Checking it Out 113 14. Setting up a Business 121 15. Creating a Website 151 16. Getting Your Site Known: Marketing 175 17. Expansion and Exit 189 Resources 197
£11.69
John Wiley and Sons Ltd The 15 Essential Marketing Masterclasses for Your
Book SynopsisPractical and proven masterclasses for simple and effective small business marketing This straightforward, practical book cuts through the morass of marketing theory to reveal the practical steps that small businesses can take to achieve phenomenal marketing results. Presenting fifteen comprehensive masterclasses, marketing expert Dee Blick presents easy-to-understand and easy-to-implement strategies to increase sales, prevent marketing mistakes, and build the foundations of a customer-driven brand. These fifteen comprehensive masterclasses can be implemented immediately, and cover such topics as marketing plans, copywriting, social media marketing, and public relations. Written by successful author and marketing guru who has worked with small businesses for twenty-seven years Includes practical, effective marketing strategies for every small business Appropriate for entrepreneurs, small business owners, and practicing marketing managers Trade ReviewFrom tightening up your tweeting to making cold calls a warmer experience for your customer, Masterclasses certainly ticks all the necessary boxes. (Elite Business, August 2013) The perfect way to get to grips with what you should be doing about marketing your small business. There's no science and theory to wade through and it's completely jargon free (The Book Bag, July 2013) Blick covers most of the territory in the area and speaks with authority (Sales Initiative magazine, October 2013) This book from the CIM is primarily aimed at small businesses but, quite frankly, should be compulsory reading for many of the people involved in marketing businesses of all sizes too. (B2B Marketing, December 2013) Invest in this book now and it will be relevant at every stage as your business grows. (Sell It Online, April 2014)Table of ContentsAbout Dee Blick vii Foreword by Andy Fernandez, The Chartered Institute of Marketing (CIM) ix Introduction 1 Masterclass 1: The perfect practical marketing plan 5 Masterclass 2: Your perfect positioning statement 21 Masterclass 3: Why it pays to locate and research your target audience 39 Masterclass 4: How to write copy that sells 57 Masterclass 5: How to make your website a magnet for hot prospects 75 Masterclass 6: How to write successful adverts 93 Masterclass 7: How to get PR in printed publications 113 Masterclass 8: Why it pays to do direct mail 139 Masterclass 9: How to take the chill out of a telephone cold call 161 Masterclass 10: The secrets of successful email marketing 181 Masterclass 11: How to be a confident and engaging public speaker 203 Masterclass 12: How to build your expert status 223 Masterclass 13: How to wow your customers with genuine customer care 233 Masterclass 14: Why you should be falling in love with Linkedin! 251 Masterclass 15: How to be terrific on Twitter 267 Conclusion 287 About the contributors 289 Acknowledgements 293 Index 295
£13.49
John Wiley and Sons Ltd The UnNoticed Entrepreneur Book 1
Book SynopsisTable of ContentsPrologue: Fulfilling the Promise of the Entrepreneur ix Why PR? xi Part One: Strategy 1 Chapter One: Introduction 2 Chapter Two: Which of the Four Villains Are You? 5 Chapter Three: What is the Attitude You Can Lead With? 13 Chapter Four: Should You Invest in Corporate Headshots? 20 Chapter Five: Why is What You Wear Important? 24 Chapter Six: The Key Considerations for Choosing a PR Agency 28 Chapter Seven: How to Be Seen as an Authority in Your Industry? 34 Chapter Eight: How You Could be Speaking Out? 41 Chapter Nine: Who is Your Secret Army? 46 Chapter Ten: What is ‘Repurposing Content?’ 55 Chapter Eleven: When to Use Your Passion to Promote Yourself? 63 Chapter Twelve: Are You Losing 31% of Sales? 67 Chapter Thirteen: What is The Power of Authenticity? 72 Chapter Fourteen: What is Adjacent Marketing? 82 Chapter Fifteen: How to Talk Money With Investors? 89 Chapter Sixteen: How to Animate Your Audience, Not Your Slides? 95 Chapter Seventeen: LinkedIn Video Tips 101 Chapter Eighteen: You Can Overcome SEO Challenges 106 Chapter Nineteen: Can You Overcome Stage Fright? 114 Chapter Twenty: Do You Have What it Takes to Be a TEDx Speaker? 120 Chapter Twenty One: Self-Publishing 101: The Book Broad Explains Self-Publishing Success 125 Chapter Twenty Two: When Should You Use a Ghost Writer? 133 Chapter Twenty Three: Who Can Run Amazon Ads for You? 141 Chapter Twenty Four: What to Look For in a Virtual Events Platform? 150 Part Two: Tools 155 Chapter One: Introduction 156 Chapter Two: Advertising: Creating Consistency Across Franchise Networks 159 Chapter Three: Media: Bringing Good ‘CARMA’ to Your Sales Funnel Through Proper Measurement and Media Monitoring 166 Chapter Four: Text: Create Better Copy Faster — Without Losing Human Creativity — With This AI Copywriting Tool 172 Chapter Five: Text: AI-Powered Tool Increases Engagement By 12,000% 178 Chapter Six: Text: What if You Don’t Have Time to Write? 184 Chapter Seven: Text: Citation-Rich, SEO-Friendly Content Writer 191 Chapter Eight: Text: Predictive Text Writing Tool 198 Chapter Nine: Social: Mobilise Your Whole Team With Shared Content 205 Chapter Ten: Social: Blockchain-Powered Hashtag Service 212 Chapter Eleven: Social: Engaging the Team With Internal Social Recognition 218 Chapter Twelve: Social: How to Evaluate the Credibility of Content in the Digital Space? 223 Chapter Thirteen: Video: This Free Text-Based Video Editing Application Developed by 4 German Students is Worth Considering for Your Content Production 232 Chapter Fourteen: Video: The Powerpoint of Online Video Creation 237 Chapter Fifteen: Video: ‘Gather Voices’ to Make a Compelling Story 246 Chapter Sixteen: Customer Service: Better Insights From Customer Feedback 251 Chapter Seventeen: Customer Service: AI Software to Analyse Sentiment of Digital Content 257 Part Three: Cases 265 Chapter One: Introduction 266 Chapter Two: Shangri-La and Other Stories 268 Chapter Three: World Rowing and W WF’s Kaufe River Project in Zambia Aims to Provide Clean Water and Help Hone African Rowers 277 Chapter Four: Rolls-Royce is Driving Their PR With Video in Asia 281 Chapter Five: What is the Benefit of Giving Back? 287 Chapter Six: When is a Newswire Service Good for PR? 292 Chapter Seven: Indian Film Festival for Kidz Reaches the World 300 Chapter Eight: How Foreign Brands Can Compete With 60 Million Online Merchants in China? 308 Chapter Nine: Travelling Through the US in an RV, This Entrepreneur Will Take You on a Journey to Financial Freedom 312 Chapter Ten: Why is There no More Kimchi for Korean Media, Instead it’s KakaoTalk and Naver Search? 321 Chapter Eleven: Why a Podcast Could Be Part of Your Strategy? 325 Chapter Twelve: Building an Entrepreneur Ecosystem 330 Conclusion 337 About the Author 339 Guest Directory 340 Bibliography 345 Index 347
£13.49
Edward Elgar Publishing Ltd Big Data in Small Business
Book SynopsisThis important book considers the ways in which small and medium-sized enterprises (SMEs) can thrive in the age of big data. To address this central issue from multiple viewpoints, the editors introduce a collection of experiences, insights, and guidelines from a variety of expert researchers, each of whom provides a piece to solve this puzzle.Trade Review‘This is a very timely book. SMEs with limited resources have to understand the power of big data and ensure that they are not left behind by the large platforms. This book is insightful and rigorous. It features multiple perspectives and guidelines provided by a group of excellent experts. It’s a very valuable guide for practitioners and a great teaching resource for faculty and students.’ -- Markus Reihlen, Former Vice President, Professor of Strategic Management, and Principle Investigator of the Digital Entrepreneurship Project, Leuphana University of Lüneburg, Germany‘Creating actual digital innovation roadmaps for SMEs based on big data beyond the hype of the words is of great value. I welcome this contribution to increasing competitiveness for SMEs through data, digital competencies, and innovative solutions that increase companies’ insight into customers' needs and challenges.’ -- Per B. Brockhoff, Professor, Head of Department, M.Sc., Ph.D., R, Technical University of Denmark'I have often seen how data is given too little attention when companies undertake digitalization efforts. That is a shame, since access to high quality data is like having a superpower, and this superpower is accessible to any business that is willing to do the work. Good to see a book that focuses on the opportunities for small and medium-sized businesses!' -- Pernille Erenbjerg, Board Member at Genmab, Nordea, Nordic Entertainment Group and Millicom, Denmark'The importance of big data competence cannot be overstated, and should not be out of the reach of smaller firms. Small and medium-sized enterprises should be able to increase their success by building big data capabilities and creating data-driven growth. This book shows how smaller firms have developed big data competence and digitization capability, implemented artificial intelligence techniques, and identified customer growth potential through customer insight analysis. The authors provide realistic guidance for implementation using real-life successful examples. In sum, this book provides a roadmap to small and medium-size enterprises that wish to facilitate their adoption of big data capabilities and become fully digitally enabled.' -- C. Anthony Di Benedetto, Fox School of Business, Temple University, US'I congratulate the authors for focusing on how small and medium-sized businesses can make the most of big data based small investments and fast experimentation for quick wins. Agility is key, and this excellent book exactly shows how SMEs can move fast - to win fast - in the data space.' -- Wolfgang Ulaga, Senior Affiliate Professor of Marketing at INSEAD & Director of the Marketing & Sales Excellence Initiative (MSEI), France'Through my active involvement in SMEs, I see the struggles and the successes of SMEs' data utilization journeys. I very much hope that this book will inspire many executives on how to successfully engage in data-driven business development.' -- Jan Damsgaard, Professor of Digitalization, Copenhagen Business School and Board member at SME Denmark & National Digital Expert Advisor, DenmarkTable of ContentsContents: Introduction 1 Carsten Lund Pedersen, Adam Lindgreen, Thomas Ritter and Torsten Ringberg PART I FOUNDATIONS: GETTING THE BASICS RIGHT 1 Building small business utopia: how artificial intelligence and Big Data can increase small business success 11 Karen G. Mills and Annie V. Dang 2 GDPR compliant processing of big data in small business 27 Jan Trzaskowski 3 Big Data and SMEs 40 Vania Sena and Sena Ozdemir PART II CAPABILITIES: GETTING DIGITIZATION RIGHT 4 Value-creation for Industry 4.0 and SMEs’ data-driven growth: strategies and resource alignment 64 Bieke Struyf, Wouter Van Bockhaven and Paul Matthyssens 5 Analyzing and developing digitization capabilities for data-driven projects in SMEs 104 Carsten Lund Pedersen and Thomas Ritter 6 How a glass-processing SME developed its big data competence 117 Joel Mero, Heikki Karjaluoto and Tanja Tammisalo 7 Big data in and for small business: data excellence in SMEs through engagement in university partnerships 129 Shirley Y. Coleman PART III FUNCTIONS: GETTING ALL BUSINESS AREAS INTO BIG DATA MODE 8 Capitalizing on human capital analytics in small and medium-sized enterprises 146 Frederikke Amalie La Cour Nygaard and Dana Minbaeva 9 How experimental data can optimize e-learning 164 Camilla Nellemann and Torben Pedersen 10 How do big data impact business market relationships? 174 Poul Houman Andersen 11 Revenue blueprinting: identifying growth potential using customer data and customer insights 193 Henrik Andersen and Thomas Ritter PART IV TRANSFORMATIONS: GETTING THERE THE RIGHT WAY 12 Transforming small and medium-sized enterprises (SMEs) to digitally enabled landscapes 211 Bård Tronvoll, Christian Kowalkowski and David Sörhammar 13 Facilitating big data transformation in Danish SMEs: insights for managers 228 Pernille Rydén and Helle Rootzén Index
£30.35
Edward Elgar Publishing Ltd Peace Entrepreneurs and Social Entrepreneurship
Book SynopsisTable of ContentsContents: Introduction: peace entrepreneurship, life narratives, and the Israeli-Palestinian conflict 1 Amalya Oliver-Lumerman, Yosepha Tabib-Calif, Tammar B. Zilber, Tammy Rubel-Lifschitz, and Haneen Sameer Magadlah 1 Jewish–Arabic collaboration through education 17 Amin Khalaf 2 No one can conquer you because when you are free inside, you live in peace 29 Bassam Aramin 3 Peace, a mission for generations 50 Eliaz Cohen 4 A Jewish radical 68 Gershon Baskin 5 Small initiatives with great impact 88 Ghadeer Hani 6 The freedom to choose 102 Hadassah Froman 7 No one can occupy my heart, my mind, and my identity 113 Huda Abu Arqoub 8 To solve the puzzle 126 Khaled Abu Awwad 9 To make a change, we must be willing to change 143 Shiri Levinas 10 A life of peace is not whole: peace is not whole – it is broken 163 Yakir Englander 11 I am me because Arik was Arik 181 Yitzhak Frankenthal 12 Discussion: peace entrepreneurship – insights and reflections 202 Haneen Sameer Magadlah, Tammy Rubel-Lifschitz, Yosepha Tabib-Calif, Amalya Oliver-Lumerman, and Tammar B. Zilber Glossary 223 References 243
£30.35
John Wiley & Sons Inc Small Business Big Vision
Book SynopsisLessons in applying passion and perseverance from prominent entrepreneurs In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They''ve also gathered insights from some of the world''s most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples. Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book: OffeTable of ContentsForeword Gary Whitehill xi Preface xvii Acknowledgments xxi Permissions xxii Introduction 1 Why You Need This Book and Why You Need a Big Vision 1 Our Story 3 Chapter 1 The Importance of Having BIG Vision 9 Entrepreneurial Profile: Dan Schawbel of Millennial Branding, LLC 13 Fuel Your Fire with Passion and Perseverance 16 Entrepreneurial Profile: Siamak Taghaddos and David Hauser of Grasshopper Group 22 Chapter 2 Rethinking Your Business Plan 25 The One-Page Business Plan 29 Entrepreneurial Profile: Brent Oxley of HostGator.com 35 The Finance-Centered Plan 38 Entrepreneurial Profile: Brock Blake of FundingUniverse 46 Chapter 3 Investors Out—Collaborators In! 51 Investors: A Question of Need versus Want 54 Entrepreneurial Profile: Gabriel Shaoolian of Blue Fountain Media 58 When Your Needs Call for Investors 62 Collaboration Is Key 63 An Advisory Board as a Replacement for Investors 65 Entrepreneurial Profile: Anita Campbell of Small Business Trends and BizSugar.com 69 Chapter 4 Hiring Employees: The Good, the Bad, and the Alternatives 77 The Magic of Leveraging Your Time 79 The Downside of Hiring Employees 80 Entrepreneurial Profile: Ali Brown of Ali International 83 The Best of Both Worlds 89 How to Find the Best Outsourced Workers 94 Entrepreneurial Profile: Daven Michaels of 123Employee.com 96 Chapter 5 Laser-Sighted Marketing through Social Media 101 The Magic of Social Media Marketing 106 Entrepreneurial Profile: Gary Vaynerchuk of Wine Library TV 108 Four Keys to Social Media Marketing Success 111 Entrepreneurial Profile: Mike Roberts of SpyFu.com 123 Chapter 6 From Entrepreneur to Icon: Achieving Expert Status 129 Embracing Your Expertise 132 Building Your Information Empire 133 Entrepreneurial Profile: Shama Hyder Kabani of The Marketing Zen Group 139 Chapter 7 The Socially Responsible Entrepreneur: It’s Not Always about You 143 Social Entrepreneurship Is True Entrepreneurship 146 Entrepreneurial Profile: Adam Braun of Pencils of Promise 148 Sustainability Is the New Bottom Line 151 Entrepreneurial Profile: Scott Harrison of charity: water 155 Chapter 8 Pulling a 180: The Business Turnaround 159 Flexibility Allows for Transformation 162 Entrepreneurial Profile: Matt Mickiewicz of SitePoint and 99designs 167 What to Do Before You Give Up 171 Entrepreneurial Profile: Mike Michalowicz of The Toilet Paper Entrepreneur 177 Afterword 183 Resources 187 Epigraph Sources 195 Index 197
£14.39
John Wiley & Sons Inc Startup Weekend
Book SynopsisThe organization Startup Weekend has spawned both a global initiative in entrepreneurship as well as numerous successful startups. This book contains best practices, lessons learned, and examples derived from the organization's experiences for individuals and small organizations.Trade ReviewThis book is a powerful and valuable lesson in what can be achieved if you put the right people in the same room, with the intent of achieving a single goal. (Will Roney, Bookworm.73, January 2012)Table of ContentsForeword Carl Schramm and Steve Blank xi Preface xxi Acknowledgments xxv Introduction: Why Starting Up Is All about Trust and Empowerment 1 Marc Nager and Clint Nelsen 3 How Trust Led Us to the Greatest Adventure of Our Lives 7 Franck Nouyrigat 9 How We Empower People to Get the Most Out of Startup Weekend 13 Why You Have to Have Trust to Be a Successful Entrepreneur 15 1. No Talk, All Action: Action-Based Networking 21 You Must Join a Team 26 Breaking Down Barriers 31 Taking Advantage of High-Energy, Low-Risk Settings 34 Get Out of Your Bubble 38 If Not an Actual Startup, at Least Always Build Relationships 43 Diversity of Backgrounds Is Key 45 How Do You Keep the Momentum Going? 47 2. Good Ideas Need Great Teams: Pitch for Talent Not for Funding 51 The Magic of 60 Seconds 54 Deliver a Solution with One Sentence 57 Build a Team 60 What You Need—Talent and Energy 61 3. Experiential Education: Step Outside Your Comfort Zone While Working Together as a Team 67 The Importance of Context, Deadlines, and Instant Feedback 71 Braindump 74 So You Have a Viable Idea—Now What? 77 Learning by Doing 79 Risk Mitigation 81 Allocating Tasks 83 Recognizing Failure 86 The Three Main Criteria 90 4. The Startup Business Model: Adapt, Stay Lean, and Reiterate 95 The Customer Development Revolution 102 Getting Lean, Staying Agile, Preparing to Pivot 107 Communication Is Key 112 Stick with the Basics 115 The Missing Pieces of the Entrepreneur’s Curriculum 118 5. Mapping the Startup Ecosystem and Subversive Reconstruction 121 The Entrepreneurship Leap 124 The Cofounder Leap 126 The Startup Leap 130 The Funded Leap 133 The Scaling Leap 135 External Growth Leap 136 Leaping More Often 137 The Future of Startup Weekend 140 The Startup Foundation 141 Conclusion 143 Viva la Revolution 145 The Entrepreneur Culture 149 Your Next Iteration 150 Further Readings 153 Index 159
£17.09
John Wiley & Sons Inc Double Your Income with Network Marketing Create
Book SynopsisGet a second stream of income without getting a second job! For anyone looking for a practical blueprint in creating an additional stream of home-based income, Double Your Income with Network Marketing is for you.Table of ContentsPreface: Double Your Income vii Acknowledgments xi Part I Your Transformation Starts Here 1 1 Your Dreams and Goals 3 2 The Social Marketing Revolution 19 3 Choosing the Right Company 27 Part II Your Action Plan 47 4 Building a Never-Ending List of Prospects 51 5 The Art and Science of Contacting and Inviting 59 6 Double Your Income Bonus Chapter: Insider Secrets to Recruiting Professionals with Todd Falcone 75 7 Sharing the Products and Opportunity 87 8 Follow Up and Follow Through 93 9 Leadership: The Difference Maker 99 Part III The Internet Changes Everything 107 10 Attraction Marketing 109 11 Funded Proposals and Marketing Funnels 121 12 Generating Visitors and Site Traffi c 129 13 Blogging for Prospects 137 14 E-Mail Marketing and Selling with Words 149 15 Video Marketing: Your Own Virtual TV Station 157 16 Utilizing Social Media 165 Conclusion 171 Index 173
£15.29
John Wiley & Sons Inc The Business Owners Guide to Reading and
Book SynopsisFinancial statements hold the key to a company''s fiscal healthso learn to read them! In order to gauge a company''s healthas well as the competition''smanagers must know how to properly read and understand financial statements. The Business Owner''s Guide to Reading and Understanding Financial Statements will introduce managers and business owners to various types of financial statements and explain why they are important. Serving as a desktop reference, especially for managers without a strong background in finance, this book will discuss the difference between internal and external financial statements and explain how they can be used for financial decision-making in order to avoid common missteps. Whether you''re planning for major capital projects or simply managing the fiscal aspects of your department, this nontechnical, results-driven guide will arm you with the fundamentals to: Understand the budget process and why it is important Table of ContentsPreface ix Acknowledgments xv Part I Using External Reports to Gauge Your Company’s Health and Competitive Status 1 Chapter 1 The Key Financial Statements and Their Starring Role 3 Chapter 2 Balancing the Books: Your Assets and Liabilities 25 Chapter 3 Gauging Profitability 49 Chapter 4 Cash Is King 71 Part II Using Internal Reporting to Manage Your Profits and Your Costs 91 Chapter 5 Why Budgeting Is Important 93 Chapter 6 Managing Inventory 107 Chapter 7 Monitoring Customer Collections 121 Chapter 8 Discounts and Special Pricing 133 Chapter 9 Getting a Handle on Manufacturing Costs 141 Chapter 10 Reducing Bill Payouts 153 Conclusion Using Financial Statements for Decision Making 163 About the Author 165 Index 167
£16.20
John Wiley & Sons Australia Ltd Entrepreneurship and Small Business
Book SynopsisNow in its 4th Asia-Pacific edition, the internationally acclaimed author team of Entrepreneurship and Small Business have revised their market-leading text with a simple pedagogy and a clear purpose. Starting and running your own enterprise is one the most rewarding and challenging journeys towards developing a business career. This text provides students with the theoretical and practical knowledge required to successfully own and manage a new, small or growing business venture. ESB 4th Asia-Pacific edition is abundant with insightful real world case studies and opportunities for experiential learning. It provides comprehensive information about small business management and entrepreneurship in Australia, New Zealand, China, India, Singapore, Malaysia and Hong Kong; providing students with a genuinely international perspective. The text includes a bolstered section on family business start-ups and integrated coverage of th
£44.99
John Wiley & Sons Inc Small Business Marketing For Dummies
Book SynopsisSmall Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost. It shows you how to build your company's profile, attract new customers and keep them coming back for more.Table of ContentsIntroduction 1 Part I: Getting Started with Small Business Marketing 9 Chapter 1: Framing the Marketing Process 11 Chapter 2: All About Customers 21 Chapter 3: Seeing Your Product through Your Customers' Eyes 35 Chapter 4: Sizing Up Competitors and Staking Out Market Share 53 Chapter 5: Setting Your Goals, Objectives, Strategies and Budgets 63 Part II: Laying the Foundation for Marketing Success 75 Chapter 6: Taking Stock of Your Business Image 77 Chapter 7: Forging Your Brand 91 Chapter 8: Creating Marketing Communications That Work 107 Chapter 9: Hiring Help When You Need It 125 Part III: Marketing in a Screen-Connected World 139 Chapter 10: Establishing an Online Presence 141 Chapter 11: Getting Interactive with Social Media 159 Chapter 12: Packaging Your Message for Blogs and Other Online Channels 179 Part IV: Getting the Word Out with Ads, Mailers, Promotions and Publicity 193 Chapter 13: Creating and Placing Print and Outdoor Ads 195 Chapter 14: Broadcasting Your Message on Radio, TV and Online 215 Chapter 15: Snail-Mailing and Emailing Your Customers Directly 229 Chapter 16: Brochures, Promotions, Trade Shows and More 247 Chapter 17: Public Relations and Publicity 265 Part V: Winning and Keeping Customers 281 Chapter 18: Making Impressions through Networking and Presentations 283 Chapter 19: Making the Sale 293 Chapter 20: Enhancing Customer Service and Developing Loyalty 305 Part VI: The Part of Tens 321 Chapter 21: Ten Questions to Answer before Choosing a Business Name 323 Chapter 22: Ten Ways to Attract People to Your Business Online 329 Chapter 23: Ten Steps to a Great Marketing Plan 335 Index 341
£15.29
John Wiley & Sons Inc Big Data For Small Business For Dummies
Book SynopsisCapitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is and how you can analyse and use it to improve your business.Table of ContentsIntroduction 1 Part I: Getting Started with Big Data Basics 5 Chapter 1: Introducing Big Data for Small Businesses 7 Chapter 2: Digging into the Essence of Big Data 23 Chapter 3: Identifying Big Data Uses in Small Businesses 39 Part II: Unpacking Big Data 53 Chapter 4: Unpacking the Many Types of Data 55 Chapter 5: Discovering New Forms of Data 69 Chapter 6: Understanding the Technology Changes that Underpin Big Data 87 Part III: A Brave New World for Small Business 101 Chapter 7: Focusing on the Value of Insights 103 Chapter 8: Developing and Accessing Big Data Competencies 115 Chapter 9: Building a Big Data Infrastructure 131 Part IV: Show Time! Making Big Data Work for Small Business 149 Chapter 10: Creating a Big Data Strategy 151 Chapter 11: Applying Data in Your Business: Decision Making 163 Chapter 12: Applying Data in Your Business: Operations 185 Chapter 13: Creating a Big Data Culture in Your Business 199 Part V: The Part of Tens 211 Chapter 14: Ten Biggest Big Data Mistakes to Avoid 213 Chapter 15: Ten Free Big Data Sources 219 Chapter 16: Ten Key Big Data Collection Tools 225 Index 231
£15.29
John Wiley & Sons Inc Internal ControlAntiFraud Program Design for the
Book SynopsisA how-to guide to small business anti-fraud protection and internal control Internal Control/Anti-Fraud Program Design for the Small Business is a practical guide to protection for businesses NOT subject to the Sarbanes-Oxley Act. Written by an expert with three decades of forensic investigation experience, this book is geared specifically toward private, non-public small businesses and their unique needs in the realm of fraud protection. Covering all elements of an internal control structure applicable to the small business community, this guide provides a step-by-step roadmap for designing and implementing an effective, efficient internal control structure/anti-fraud program tailored to your business''s particular needs. Case studies are used throughout to illustrate internal control weaknesses and the fraud that can result, and follow-up analysis describes the controls that would have reduced the probability of fraud had they been in place. You''ll learn how to analTable of ContentsPreface: Maybe It’s Time We Get Back to the Basics xi Acknowledgments xvii PART I: THE ANTI‐FRAUD ENVIRONMENT: THE BLUEPRINTS, THE FOUNDATION, THE GROUND FLOOR Chapter 1: The Architect’s Blueprint: Establishing the Framework 3 The Elements of Anti‐Fraud Program Design 3 Anti‐Fraud Environment 4 Fraud Risk Assessment 4 Control Activities 5 Information: Program Documentation 6 Communication: The Company Fraud Training Program 6 Monitoring and Routine Maintenance 7 Chapter 2: Foundational Policies: The Fraud Policy 9 Foundational Policies 10 The Fraud Policy: The Essential Elements of an Effective Fraud Policy 10 Case Presentation 17 Chapter 3: Foundational Policies: The Fraud Reporting Policy 19 The Essential Elements of an Effective Fraud Reporting Policy 20 Chapter 4: Foundational Policies: The Expense Reimbursement Policy 29 Case: “No Questions Asked” 29 Case: “It Will Never Be Missed” 30 Case: Larry the Chief Financial Offi cer 31 The Elements of an Effective Expense Reimbursement Policy 32 Appendix 4A: Expense Report Form 39 Appendix 4B: Supplemental Business Meal and Entertainment Charges Form 40 Chapter 5: The Ground Floor: The Fraud Risk Assessment Process 41 Ground Rules for Fraud Risk Assessment 42 An Example of Risk Assessment 43 Procedural Steps for Performing a Fraud Risk Assessment 44 Cash in Bank 48 Case: The Trail Is Gone 50 Case: Friends in Low Places 51 Asset Misappropriation 52 Corruption 53 Financial Statement Fraud 53 PART II: ANTI‐FRAUD CONTROL ACTIVITIES: RAISING THE WALLS Chapter 6: Control Activities: The Absolutes 57 Critical Principles of Control Activity Design 57 Foundational Control Activities 59 Case: The Mail Drop in Las Vegas 64 Appendix 6A: Confl ict of Interest Form 67 Appendix 6B: New Vendor Establishment Form 68 Chapter 7: Control Activities: The Segregation of Duties Dilemma 69 But I Only Have Two Employees 69 Prevention versus Detection Controls 70 The Necessary Review Processes 72 Chapter 8: Control Activities: General Processes 75 Two Operational Questions 75 Common Control Activities 81 Case: The Cell Phone Reimbursement 91 Chapter 9: Control Activities: Specific Control Areas 95 Financial Statement Line Item Control Activities 95 PART III: COMPLETING THE ANTI‐FRAUD PROGRAM: THE CEILING, THE ROOF, AND ROUTINE MAINTENANCE Chapter 10: The Ceiling: Documenting the Anti‐Fraud Program 103 Information 103 Documentation—Keeping It Simple 104 The Elements of High‐Quality Documentation 104 Chapter 11: The Ceiling: The Company Fraud Training Program 111 The Elements of Effective Communication 112 The Company Fraud Training Program 114 Chapter 12: The Roof: Monitoring and Routine Maintenance 119 Monitoring and Routine Maintenance Defi ned 120 The Monitoring and Routine Maintenance Structure 120 Chapter 13: The Sample Anti‐Fraud Program 129 Appendix 13A: Fraud Risk Assessment Framework Form 137 Appendix 13B: Control Activities Form 138 Appendix 13C: Documentation of Control Activities 139 Appendix 13D: Compliance Audit Programs and Related Compliance Audit Working Papers 154 Appendix A: The Fraud Policy 171 Appendix B: The Fraud Reporting Policy 175 Appendix C: The Expense Reimbursement Policy 179 Appendix D: Forms 185 About the Author 193 Index 195
£45.00
John Wiley & Sons Inc Small Business Marketing Strategies AllinOne For
Book SynopsisTransform your small business into arevenue-generating machine with this step-by-stepmarketing resource Running a small business is a funand rewarding experience.It'seven more fun and rewarding when clients and customers areclamoringto get a handonyour latest product or service. And effective marketing is the key to making that happen. InSmall Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commercewalk you throughevery single step ofdesigning, launching, running, measuring, and improving your company's next marketing campaign.Butdon'tworrywith Dummies,it's all aboutlearning made easy. You'lldiscovertechniques that work in any kind of small business, fromfull-time trades to brick-and-mortar shopsandonline side-hustles.Starting at thebeginningof the marketing process,you'llmoveon tolearn howto blend different marketing methods,such ascontent, social, search, and traditional, to generate Table of ContentsIntroduction 1 Book 1: Setting Up Your Marketing Foundation 5 Chapter 1: Framing the Marketing Process 7 Chapter 2: Defining Your Customers 17 Chapter 3: Sizing Up the Market 49 Chapter 4: Setting Your Goals 61 Book 2: Getting Started with Your Campaign 73 Chapter 1: Tech Tools to Have 75 Chapter 2: Making the Business Case for Social Media 105 Chapter 3: Plotting a Social Media Marketing Strategy 131 Chapter 4: Managing Your Cybersocial Campaign 157 Chapter 5: Leveraging Search Engine Optimization (SEO) for Social Media 179 Book 3: Content Is King: Content Marketing 235 Chapter 1: Growing Your Brand with Content 237 Chapter 2: Creating a Content Marketing Strategy 259 Chapter 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277 Book 4: Using Social Media 301 Chapter 1: Marketing and Communicating with Twitter 303 Chapter 2: Building a Following and Running a Facebook Marketing Campaign 325 Chapter 3: It’s All in Your Image: Instagram and Pinterest 349 Chapter 4: Marketing Yourself and Your Business with LinkedIn 373 Chapter 5: Being Prepared for What’s Next 389 Book 5: Incorporating Traditional Marketing 415 Chapter 1: Creating Marketing Communications 417 Chapter 2: Generating and Placing Print and Outdoor Ads 435 Chapter 3: Broadcasting Your Message 455 Chapter 4: Snail-Mailing and Emailing Your Customers Directly 469 Chapter 5: Looking At Brochures, Promotions, Trade Shows, and More 487 Book 6: Measuring Results 505 Chapter 1: Delving into Data 507 Chapter 2: Comparing Metrics from Different Marketing Techniques 523 Chapter 3: Making Decisions by the Numbers 545 Index 559
£20.69
John Wiley & Sons Inc Regulation A and Other Alternatives to a
Book SynopsisUnderstand Regulation A+ and other alternative funding methods Regulation A+ and Other Alternatives to a Traditional IPO delves into the details of the new SEC rules under the JOBS Act of 2012 to examine the benefits and pitfalls for entrepreneurs and investors. Written by the ''Godfather of Reg A+,'' this book breaks down the complex details of Regulation A+ and other alternative funding methods to help small businesses determine how best to go public and raise capital. A traditional IPO comes with barriers that can be insurmountable for a small company seeking to enter the public markets; thus far, reverse mergers have provided a challenging ''back door'' to the market, but Regulation A+ re-opens the front door to allow small cap companies to raise capital while keeping offering and compliance costs manageable in a way not possible with a traditional IPO. More complex than simple crowdfunding, yet just as accessible by all investors, Regulation A+ is a step up for enTable of ContentsPreface Acknowledgments Chapter 1: Why Go Public? Advantages of Being Public Disadvantages of Being Public Weighing the Pros and Cons Chapter 2: Pre-2012: The History of Regulation A & the Death of Small Company IPOs Regulation A – Not Too Popular Before 2012 Reg A Through the Years Why Small Companies Struggled to Go Public before the JOBS Act Reg A vs. Private Offering Under Regulation D And so…… Chapter 3: The Jobs Act and Its Genesis “Old” Regulation A Feldman First Proposes “Reg A+” at SEC Conference Development and Enactment of the JOBS Act Other Key Elements of the JOBS Act Reg A+ Title IV Language And so... Chapter 4: The SEC’s Rules Under Title IV Regulation A+; Court Challenge SEC’s Reg A+ Rule Proposal Comment Process Final Reg A+ Rules Massachusetts and Montana’s Failed Lawsuit Against the SEC And so…… Chapter 5: Offering Statement and Light Reporting Preparation; Testing the Waters Offering Statement Preparation Light Reporting Preparation Testing the Waters And so…… Chapter 6 – Early Experience With Regulation A+ – Wall Street Partners With Main Street Who Is Utilizing Reg A+? Attractive Industries And so…… Chapter 7 – Potential Changes To Regulation A OTC Markets Petition Blue Sky Issues Testing the Waters Issues Other Issues And so…… Chapter 8 – Basics of Reverse Mergers Overview of Reverse Mergers IPOs vs. Reverse Mergers A Little History, Rule 419 and Subsequent Rulemakings The Importance of Due Diligence in Reverse Mergers And so…… Chapter 9 – Troubled Industry: China, Seasoning Rules, Bogus Shells The China Bubble Pops The SEC Responds With Draconian Seasoning Rules Bogus Shells and Prosecutions And so…… Chapter 10 – the Future of Reverse Mergers Reverse Merger then OTC Trading Bypass Seasoning with $40MM Public Offering Merger with an Operating Public Company The Real Risks of Using Bogus Shells The Future Supply and Cost of Shells And so…… Chapter 11: Special Purpose Acquisition Companies (SPACs) Introduction to SPACs: The GKN Experience The First SPAC Resurgence—Bubble and Bust SPACs’ Recent Return What Is the Future of SPACs? And so… Chapter 12: Self-Filings How Do Shares of Stock Become Tradable? Self-Filing Through Form S-1 Resale Registration Mechanics of Form S-1 Self-Filing Self-Filing Through Form 10 Registration And so… Chapter 13: Other IPO Alternatives Intrastate Exemption Rule 504 Regulation S And so… Chapter 14: The Experts Speak – A Look Ahead Current Political and Economic Environment Current Developments And so… About the Author Index
£30.39
John Wiley & Sons Inc The Microbrewery Handbook
Book SynopsisAn unprecedented guide to successfully start or grow a microbrewery or craft brewery in a much more competitive world. Opening a microbrewery starts with, of course, making great beer. But that is just the beginning. Today's sophisticated patrons are offered an ever-increasing array of options. It's so much more than beer nowadays. Yes, great beer is essential, but to attract and hold on to a loyal customer base, you must create a sense of place. Do your research. Understand financing and cash flow. Know how to measure your success. A successful, well-run microbrewery knows how to hire the right employeesemployees that will spread word of your business to friends, family, even total strangers, both on and off the clock. Marketing, branding, customer experience; they all matter. There are so many factors that directly and indirectly contribute to success, it may at times be overwhelming. The Microbrewery Handbook offers an extraordinary look at all of the facets of success in the indTable of ContentsForeword xi Acknowledgments xiii 1. Before You Begin 1 2. How to Use This Book 8 Part I: The Basics 13 3. State of the Industry – for Now 15 4. Focus on Your Taproom First 20 5. How to Differentiate Your Brewery 28 6. Industry Q&A: Dogfish Head CEO Sam Calagione 33 Part II: Building Your Microbrewery 37 7. Tips to Start Your Business Plan 39 8. Figuring Out Your Financials 42 9. Finance Q&A with Bhramari Brewing CEO Audra Gaiziunas 52 10. Finding the Dollars to Get Started 60 11. Sizing up the Brewery 67 12. The Wonderful World of Permitting and Zoning 72 13. What to Ask Your Architect and Contractors 76 14. Best Practices Q&A: Jester King Founder Jeffrey Stuffings 81 Part III: The Keys to Success: Leadership and Company Culture 93 15. The Start to a Successful Brewery: Keys to Strong Leadership 95 16. How to Hire Well and Eliminate Turnover in Three Steps 99 17. How to Have Happy Employees 111 18. Common Barriers to a Strong Company Culture 120 19. Employee Engagement Q&A: Quint Studer 127 Part IV: Creating an Incredible Customer Experience 139 20. Customer Service Tips 141 21. How to Program Your Taproom to Build Revenue 146 22. Keys to Improving Day-to-Day Taproom Operations 156 23. The Value of Finding and Preserving Mentorship 164 24. Best Practices Q&A: Burial Beer Co. Co-Founder Doug Reiser 168 Part V: Getting the Word Out: Branding, Social Media, and Public Relations 181 25. Why Branding Matters 183 26. Tips for Improving Your Social Media Presence 186 27. How to Get the Local Media on Your Side 195 Part VI: Capturing the Heart of Your Brewery: How to Love Your Community 199 28. Love Your Community, and It Will Love You Back 201 29. Community Q&A: Creature Comforts Brewing Co.’s Matt Stevens 206 Appendix 1. Perfect Plain Brewing Co.: Manage Up Employee Questionnaire 215 Appendix 2. Perfect Plain Brewing Co.: New Hire Checklist 219 Appendix 3. Core Values and Standards of Behavior 227 Glossary 233 About the Author 237 Index 239
£17.09
John Wiley & Sons Inc The Art of Business Valuation Accurately Valuing
Book SynopsisTable of ContentsForeword vii Preface ix Acknowledgments xv Chapter 1 What is My Business Worth? 1 Chapter 2 Valuation Basics 3 Chapter 3 Why is Valuing Small Businesses Different from Valuing Larger Businesses? 29 Chapter 4 Assessing the Subject Company 37 Chapter 5 Normalization of Cash Flows 81 Chapter 6 Market Approaches 107 Chapter 7 Asset Approaches 145 Chapter 8 Income Approaches 157 Chapter 9 Valuing Partial Interests in a Business 221 Chapter 10 Goodwill and the Small Business 255 Chapter 11 Accounting Issues with Small and Very Small Businesses 265 Chapter 12 Details for Business Valuators 301 Chapter 13 Assisting the Small Business Buyer or Seller 317 Chapter 14 How to Review a Business Valuation 369 Chapter 15 Final Thought 397 About the Website 399 Index 401
£45.12
John Wiley & Sons Australia Ltd The Very Good Marketing Guide
Book SynopsisGrow your business faster with this revolutionary marketing framework Do you want to stop wasting time and money on marketing that doesn't get results? The Very Good Marketing Guide explains exactly where to spend your next marketing dollar and where to focus your attention so your marketing will make a real difference in growing your business and profits. In this book, marketing expert Amy Miocevich shares a simple but genius 5-step model for marketing your small business. She reveals crucial insights into why marketing fails, including common mistakes and marketing myths, and shows you how to assess where and why your marketing is most effective. With The Very Good Marketing Guide, you'll create targeted solutions for turning strangers into customers and customers into superfans of your business and brand. Whether you're a manager, a small business owner, or an entrepreneur, you'll learn how to: Understand and use your marketing data more e
£15.26
Kogan Page Ltd The Innovative Leader
Book SynopsisPaul Sloane is the founder of Destination Innovation (www.destination-innovation.com). He was a top salesman with IBM, UK, MD of Ashton-Tate, VP International for MathSoft Inc and CEO of Monactive. Clients for his presentations and workshops include Vodafone, GlaxoSmithKline, Phillip Morris, IBM, Equant, BT, Prudential and L`Oreal. He is the author of The Leader's Guide to Lateral Thinking Skills, also published by Kogan Page.Table of Contents Chapter - 00: Introduction; Chapter - 01: Leading innovation; Chapter - 02: Problem analysis; Chapter - 03: Generating ideas; Chapter - 04: Implementing innovation processes; Chapter - 05: Building a creative culture; Chapter - 06: Personal creativity
£51.30
John Wiley & Sons Inc Freelance Fashion Designers Handbook
Book SynopsisDo you have the passion and the creativity for fashion? Why not earn a living from it? The Freelance Fashion Designer''s Handbook is your essential guide on how to go it alone, covering what to expect, making sure you get paid, planning your time, keeping up with your accounts, compiling technical packages for garments. It is your portable mentor, equipping you to work independently. Part 1 covers all the information to becoming a freelance designer such as creating a basic freelance contract, invoicing, how to find work, tax returns and much more. All supported with case studies. Part 2 contains the technical aspects of being a designer - including how to compile full technical packages for garments to be manufactured abroad.Trade Review'A clear and comprehensive guide to working as a freelance designer...truly a warts and all essential guide for aspiring designers' (Nina Faresin, Emtex Designer Forum) 'A detailed, comprehensive and a very useful reference book for all designers, freelance or otherwise. It is written from the heart by someone who has been on the journey of experience and now wants to help others to have a less painful journey.' (Angela Peers, Principal Lecturer, Department of Clothing Design & Technology, Manchester Metropolitan University)Table of ContentsAbout the author xi Acknowledgements xiii About the website xiv Glossary xv Part 1 Setting up as a Freelance Designer Chapter 1 The Reality of Life as a Designer 3 1 Will freelance work be suitable for you? 4 2 Experience, qualifications, skills and abilities 9 3 Working alone, self-discipline and motivation 13 Chapter 2 Getting Started 17 1 Selecting a location 18 2 Working from home or in a studio 20 3 Buying equipment, IT and furniture 23 4 Creating your company profile and CV 25 5 Planning your portfolio 27 6 Choosing a working wardrobe 28 7 Identifying pitfalls and customer issues 30 Chapter 3 Getting Work and Getting Paid 33 1 Where to look for work and how to get it 34 2 Professional organisations 36 3 Sales techniques 38 4 Calculating your rates and expenses 39 5 Interview tips 43 Chapter 4 Estimates and Invoices 47 1 Calculating an estimate or quote 48 2 Invoicing clients 51 3 Travelling abroad with and for a client 53 4 What your client expects from you 54 Chapter 5 Financial Matters 57 1 Choosing an accountant 58 2 Finance and bank accounts 59 3 Income tax 60 4 Bookkeeping and accountancy 61 5 National Insurance contributions 69 6 VAT – do I need to register? 69 7 Pension provision 70 8 Employing staff 70 9 Health and safety 71 10 Insurance 71 Chapter 6 Legal Aspects 73 1 The importance of contracts 74 2 Writing a contract 74 3 Intellectual property rights, copyright and design rights 76 4 Keeping yourself safe from prosecution for breach of copyright 77 5 Confidentiality 78 6 Keeping up to date with UK and EU law 79 7 How to find an expert on law in the fashion industry 79 Chapter 7 Getting Paid 81 1 Chasing outstanding invoices 82 2 What to do when a client fails to pay 82 3 The small claims court 83 Chapter 8 Planning Your Time 87 1 The working day 88 2 Your freelance diary 89 3 Holidays and your year plan 89 4 Interruptions and distractions 90 5 How to stand your ground when unreasonable demands are made 92 6 Computer timesheets 94 7 Backing up 100 Chapter 9 Training and Education 101 1 Extra training 102 2 Seminars and training courses for the self-employed 102 3 Part-time teaching 103 Part 2 Preparing Work for Production Chapter 10 Design and Development 107 1 Research and trends 108 2 Working to a design brief 109 3 Concept and design, style or shape 110 4 The PANTONE® colour system 111 5 Colour palettes 113 6 Branding 114 7 Tickets and labels 114 8 Preparing roughs 115 9 Presenting your ideas to your client 115 Chapter 11 Presentation and Finished Designs 117 1 Using drawing software for presentation CADs 118 2 Phases of a project 118 3 Phase 1: Preparing presentation roughs 119 4 Preparing a CAD template for a client 122 5 Preparing a colour palette 123 6 Phase 2: Preparing presentation-standard A4 CADs 125 7 Phase 3: Preparing detailed garment specifications 133 8 Compiling the full technical package 141 9 References 142 Chapter 12 Sizing 143 1 Sizing issues 144 2 Access to current information 145 3 Why sizing is different for different companies 146 4 Charts for specific sizing issues 147 5 Creating Excel size charts 148 6 Flat measurements 150 7 Grade increments 151 8 Pre-production sampling and size sets 152 9 Tolerance 153 10 Creating a ‘to fit’ body measurement size chart 153 11 Creating a garment size chart 155 12 References 164 Organisations and Useful Information 165 Index 169
£26.59
MP-NCA Uni of North Carolina Sovereign Entrepreneurs Cherokee SmallBusiness Owners and the Making of Economic Sovereignty
Book SynopsisBy 2009, reverberations of economic crisis spread from the US around the globe. As corporations folded, however, small businesses on the Qualla Boundary of the Eastern Band of Cherokee Indians continued to thrive. In this ethnographic study, Courtney Lewis reveals the critical roles small businesses such as these play for Indigenous nations.
£26.06
APress Linux for Small Business Owners
Book SynopsisLearn how you can take complete control and run your small business with powerful, free open source software (FOSS). This book introduces small business owners to the power and security of Linux and other FOSS tools to manage any small business as well as the many advantages it has over expensive, proprietary software. While exploring the reasons for using Free Open Source Software, you''ll investigate the assertion that, The value of any software lies in its usefulness not in its price, set forth by Linux Torvalds, the creator of Linux. This book examines the use of Linux and also the other Free Open Source Software you need to meet your business challenges including the usual accounting, Email, web browsing, word-processing tasks. You will be introduced to advanced tools such as those that enable you to create audio and video clips you can use to promote your business or that can even be your primary product, such as how-to instruction. Table of Contents1. Using Linux – The Personal Case 2. A Bit of History – Becoming Linux 3. Using Linux – The Business Case Objectives 4. Choosing Hardware 5. Take Linux for a Test Drive 6. Finding Software 7. Making the Decision 8. Preparing for the Switch 9. Installing Linux 10. Getting started 11. Easy File Management 12. Restoring Your Data 13. Software Management 14. Backups 15. Upgrades 16. Printing 17. Security 18. Automation 19. Finding Help 20. Where Do I Go from Here? 21. Appendix A. About Files 22. Appendix B. Introduction to the Command Line
£46.74
University of Minnesota Press The Radical Bookstore: Counterspace for Social
Book SynopsisExamines how radical bookstores and similar spaces serve as launching pads for social movements How does social change happen? It requires an identified problem, an impassioned and committed group, a catalyst, and a plan. In this deeply researched consideration of seventy-seven stores and establishments, Kimberley Kinder argues that activists also need autonomous space for organizing, and that these spaces are made, not found. She explores the remarkably enduring presence of radical bookstores in America and how they provide infrastructure for organizing—gathering places, retail offerings that draw new people into what she calls “counterspaces.”Kinder focuses on brick-and-mortar venues where owners approach their businesses primarily as social movement tools. These may be bookstores, infoshops, libraries, knowledge cafes, community centers, publishing collectives, thrift stores, or art installations. They are run by activist-entrepreneurs who create centers for organizing and selling books to pay the rent. These spaces allow radical and contentious ideas to be explored and percolate through to actual social movements, and serve as crucibles for activists to challenge capitalism, imperialism, white privilege, patriarchy, and homophobia. They also exist within a central paradox: participating in the marketplace creates tensions, contradictions, and shortfalls. Activist retail does not end capitalism; collective ownership does not enable a retreat from civic requirements like zoning; and donations, no matter how generous, do not offset the enormous power of corporations and governments. In this timely and relevant book, Kinder presents a necessary, novel, and apt analysis of the role these retail spaces play in radical organizing, one that demonstrates how such durable hubs manage to persist, often for decades, between the spikes of public protest. Trade Review "Radical bookstores have finally received the full-length study they deserve. Focusing on contentious politics and constructive placemaking, Kimberley Kinder shows that these shops do much more than sell political literature. If you want to understand how movements use bricks, mortar, and books to build their own worlds and spread their ideas—even in the twenty-first century—you should read this book."—Joshua Clark Davis, University of Baltimore "The Radical Bookstore is a sorely needed corrective to the conventional story of retail bookselling. The focus on print-based movement spaces yields an absorbing narrative in which social justice-oriented bookstores emerge as critical sites for negotiating belonging, enacting care, and fostering equity. Kimberley Kinder shows us that another print culture, divested of the overwhelming demands of consumer capitalism, is indeed possible."—Ted Striphas, University of Colorado, Boulder "The work is well-written and enjoyable to read. The biggest strength in the book lies in how it contextualizes the radical bookstore counterspaces within a larger social context."—Social Forces "The scope of Kinder’s analysis is impressive, yet the author also leaves room for further engagement on a number of questions addressed throughout the text, in a way that is fruitful and generative. The book makes a number of interesting theoretical contributions, unthreading the ways in which the different radical spaces are built, run, and sustained through organising and solidarity networks."—Urban Studies Table of ContentsContentsAcknowledgmentsIntroduction: Building the Infrastructure of Dissent1. Constructing Places for Contentious Politics2. Creating Accessible and Autonomous Activist Enterprises3. Reinventing Activist Bookstores in a Corporate Digital Age4. Claiming Spaces and Resources in Gentrifying Cities5. Designing Landscapes that Shout, Entice, and Heal6. Governing Safe Spaces that Restructure Public Speech7. Nurturing Camaraderie in Filtered Third Places8. Supporting Public Protests from the WingsConclusion: Evaluating Constructivism in an Ephemeral WorldNotesBibliographyIndex
£80.00
Society for Human Resource Management Developing Business Acumen
Book SynopsisThe small business HR professional has a unique work environment. For one, HR departments in small businesses are typically quite small, often consisting of only one or two employees. Because of this, these HR professionals are usually expected to be generalists able to answer all HR-related questions. But because there are only one or two of them, they are also expected to be specialists in those same areas. With so much responsibility, how do small business HR professionals have time to focus on their own professional development? And where to start? Surveys demonstrates that building career-long business, interpersonal, and leadership competencies should be the goal of every HR practitioner. Business Acumen falls within the first category. An HR professional who understands the business as a whole is better equipped to make decisions that positively affect the entire business. HR professionals in small businesses have more opportunities to do this than in larger organizations simply because the smaller size helps reduce the barriers to knowledge of various functions. The purpose of Developing Business Acumen is to provide the small business HR professional with a practical, hit-the-ground-running guide to becoming a more effective business partner. The reader will learn the elements of business acumen, such as: Reading and understanding a company's P&L statement; Formulating and tracking metrics that help implement HR programs; Communicating more effectively with other departments and throughout the organization; Developing mutually beneficial relationships with sales and marketing; Conducting environmental scans that can lead to positively influencing the organization; and Expanding an entrepreneurial spirit to enhance corporate culture. This is the first book in the Making an Impact in Small Business HR Series.
£21.21
Society for Human Resource Management Developing Proficiency in HR 7 SelfDirected
Book SynopsisProvides a roadmap for HR professionals to help themselves and their HR colleagues develop the behaviours necessary to be successful. This is a pragmatic and easy-to-follow book that is filled with practical exercises and worksheets that will be useful to HR professionals - and to HR leaders.
£25.46
Business Expert Press The Street-Smart Side of Business: A Behind-the-Scenes Guide to Inspire Forward Thinking
Book SynopsisHave you ever thought about what it would be like to own your own business?Maybe you've given thought to how you can turn your passion into a career or maybe you just want to do something different. Most people have at least teetered with the idea–if you have, this is the book for you!Wouldn't it be amazing to be able to have your income generated by something that you really enjoy or are interested in? It doesn't matter our age or where we are in our lives. We have the power to redirect, set new goals, and achieve them. We just have to be smart about it.This book provides realistic insight as to what running a business is really about. It will help prepare you for all aspects of business and teach you how to protect yourself and your investment. The simplicity of using our intuition is often overlooked. The point is to understand exactly what you're getting into and not be blinded by the appearance of a good opportunity. This book will open your eyes and show you how to evaluate opportunities, people, and motives–skills often overlooked but are critical aspects of owning and operating a successful business. Prepare to get in tune with your "street smarts" in order to be successful in business and in life.
£25.16
Business Expert Press Managing Health & Safety in a Small Business
Book SynopsisManaging Health and Safety in a Small Business is an up-to-date guide, reflecting current concerns about how to identify and manage health and safety risks in a small business, with a broad focus on practical guidance wherever your business is based globally.It covers all the basic principles of assessing risks without quoting specific regulations that are likely to change depending on your location. With additional checklists and suggestions throughout, it can be used by individual business owners, consultants or business advisors working with them, or as a basic introduction to the key elements of risk assessment.
£21.80
Business Expert Press Building Business Capacity: How Continuous
Book SynopsisChange your future for the better by growing a small business fraction by fraction.Building Small Business Capacity provides a roadmap to help entrepreneurs achieve exponential growth through constant improvement. Learn to own your business and avoid having your business own you. Leverage proven best practices used to guide businesses for decades. Walk through useful exercises, checklists, questionnaires, forms, and templates designed to help entrepreneurs like you gain clarity into the most essential aspects of successfully doing business because you deserve success.Too many business books talk about why to go into business. Some may even tell you what you should do once you start. However too few answer the question of how to run your business while growing capacity. As it turns out there is a secret to success.Proven best practices are best practices for a reason. It does not matter if you run a 10-person business or a 10,000-person conglomerate. Adhering to best practices creates the infrastructure and environment necessary to grow capacity and be successful. Building Small Business Capacity allows you to take advantage of strategies and tools you can integrate into your business today to run more efficiently and effectively starting tomorrow.
£25.16
Business Expert Press So, You Bought a Franchise. Now What?
Book SynopsisAre you a franchisee or small business owner? If so, you need this book.Are you are looking for practical advice and tools to help you achieve more success? If so, you need this book.Included are stories and advice from franchisees and operators who have built successful franchise businesses as well as business experts. Their contributions add to the practical nature of the information.In these pages you will learn how to: Achieve your goals Build a great team Have happier customers Make a lot more money Build a business with incredible value And much more
£21.80
Information Age Publishing Strategic Alliances for SME Development
Book SynopsisStrategic Alliances for SME Development is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances.Strategic Alliances for SME Development contains contributions by leading scholars in the field of strategic alliance research. The 12 chapters in this volume deal with the increasingly significant role of strategic alliances in the development of SMEs, covering such diverse topics as management capability and internationalization of alliance portfolios, building alliances, development drivers, founder ties, competitive edge, strategic alignment, technology and innovative firms, and temporary project alliances. The chapters contain empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on the role of strategic alliances for the development of small and medium-sized enterprises.
£47.45
Information Age Publishing Strategic Alliances for SME Development
Book SynopsisStrategic Alliances for SME Development is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide prevalence of strategic alliances. Through the ongoing release of focused topical titles, this book series seeks to disseminate theoretical insights and practical management information that should enable interested professionals to gain a rigorous and comprehensive understanding of the field of strategic alliances.Strategic Alliances for SME Development contains contributions by leading scholars in the field of strategic alliance research. The 12 chapters in this volume deal with the increasingly significant role of strategic alliances in the development of SMEs, covering such diverse topics as management capability and internationalization of alliance portfolios, building alliances, development drivers, founder ties, competitive edge, strategic alignment, technology and innovative firms, and temporary project alliances. The chapters contain empirical as well as conceptual treatments of the selected topics, and collectively present a wide-ranging review of the noteworthy research perspectives on the role of strategic alliances for the development of small and medium-sized enterprises.
£87.40
Society Publishing Small Scale Businesses in the Hospitality Sector:
Book Synopsis
£123.20
Arcler Education Inc Efficient and Effective Business Management For
Book SynopsisSmall business management is the process of aligning and organizing all elements of a small firm, including its personnel, suppliers, finances, strategic plan, and day-to-day operations. Due to the massive fluctuations within and between sectors, small enterprises make up a volatile segment of the national economy. So, effective project management is essential in a small business means reaching the project goals on time and within budget, despite having fewer resources than large organizations. Also need to Provides highlights on small business in a changing world, small business and project management, and historical development of project management. Implementing process approach quality management, it focusses on process approach of ISO, plan do check act in the ISO 9001 standard. Further, involves Art database models for sales, marketing, customer management and more key business activities and also explains on tracking sales information for CRM, most popular CRM data models. It is essential to understand the small businesses and their challenges during covid-19 pandemic, on family business in 21st century, E-business and E-commerce and provide highlights about marketing and supply chain management. It also covers research Anthology on small business strategies for success and survival. The highlights on the drivers of innovation practices in SMEs, its importance and helps to understand entrepreneurship growth in emerging economies, focusses on importance of entrepreneurship, institutions and economic growth, ethical values in SMEs, developing and implementing ethics policy. This book provides highlights about the inventory costing methods for small business, the 4 inventory costing methods for business to use and gives some important survival tips for small business.
£131.20
Arcler Education Inc Small Business Management in the 21st Century:
Book SynopsisSmall Business Management in the 21st Century is an essential guide for aspiring entrepreneurs and current business owners navigating the ever-changing landscape of the modern marketplace. This comprehensive book offers valuable insights and strategies to effectively manage and grow small businesses in today's technology-driven world. From developing a solid business plan to leveraging digital marketing techniques and harnessing the power of social media, this book covers it all. Packed with real-life case studies and practical tips, Small Business Management in the 21st Century equips readers with the knowledge and tools they need to thrive in the competitive business environment of the 21st century.Table of Contents Chapter 1 The Evolving Landscape of Small Businesses Chapter 2 Starting Your Small Business Journey Chapter 3 Navigating the Digital Age – Online Presence and Marketing Chapter 4 Managing Operations and Resources Chapter 5 Adapting to Global Challenges: Risk Management Chapter 6 Innovation and Technology Integration Chapter 7 Expanding Horizons: International Growth and Partnerships Chapter 8 Sustainability and Future Prospects
£131.20
Edward Elgar Publishing Ltd The Process of Internationalization in Emerging
Book SynopsisThis book, the fourth volume in the McGill International Entrepreneurship Series, brings together 27 top scholars to explore the structural complexities, evolving relations and dynamic forces that are shaping a new system of multi-polar, multi-level international business relations. It examines entrepreneurial efforts and relations in different national and corporate cultures, each embedded in and also constrained by country-specific socio-economic structures and each vying for consumer attentions in competitive global markets.The new millennium has experienced much rapid change, much of it implicit, intangible and not covered by the headlines of the popular press. The bipolar business system of the 20th century that prioritized the relationship between firms and consumers of developed countries is giving way to an emerging multi-polar and multi-level international system that considers consumers and companies in developing economies as well. In this book, scholars from around the world analyze the nascent architecture and relations in this quickly evolving system. They explore the structural complexities, evolving relations, and dynamic forces that are shaping and re-shaping the new system and examine entrepreneurial efforts and relations that cement its structure. The chapters in this volume portray the operating conditions of firms across 14 emerging country environments and industries ranging from basic foods and information technology to complex business processes.Students and professors of international business, entrepreneurship, marketing and management studies will find this volume an indispensable addition to the literature.Contributors: C.F. Agapito, D. Bek, T. Binns, K. Brydon, W. Coyle, L.-P. Dana, E. Dmitrienko, U. Dornberger, H. Etemad, C. Felzensztein, T. Galkina, F. Ghanatabadi, C. Keen, D. Khanduja, K.K. Leung, R.B. McNaughton, V. Minina, M.N.U. Nabi, E. Nel, J. Olavarría, C. Richardson, A. Shatalov, G. Shirokova, R. Singh, J.A. Sy-Changco, T. Vissak, M. YaminTrade ReviewThis book presents extremely valuable and interesting research that will contribute to the fields of IE and SME internationalization in the context of emerging economies. --Yumiao Tian, International Journal of EntrepreneurshipTable of ContentsContents: 1. Introduction and Overview Hamid Etemad PART I: THEORETICAL FOUNDATIONS OF SMEs’ INTERNATIONALIZATION 2. Internationalization Theories and International Growth of Smaller Firms from Emerging Markets Hamid Etemad 3. Broadening the Domain of International Entrepreneurship: Towards the Consolidation of the Field Tamara Galkina 4. The Internationalization of Small and Medium-sized Enterprises from Emerging Economies Christian Keen PART II: FACTORS IMPACTING INTERNATIONALIZATION OF SMEs IN EMERGING MARKETS 5. Impact of Entrepreneurs on the Process of Internationalization of Small and Medium-sized Enterprises in Iran Firouzeh Ghanatabadi 6. Internationalization Facilitated by Estonian Roots and Swedish Knowledge: Sixteen Cases Tiia Vissak 7. Explaining the International Entry and Expansion of Firms from Developing Countries from a Capability Point of View: Test Results from Ethiopia, Bolivia, Vietnam and Bangladesh Utz Dornberger and Md. Noor Un Nabi 8. Growth Factors in Russian Entrepreneurial Firms Galina Shirokova, William Coyle and Alexander Shatalov PART III: INTERNATIONALIZATION IN THE SOUTHERN HEMISPHERE AND EMERGING ECONOMIES: THE IMPACT OF THE ENVIRONMENT, FIRM CHARACTERISTICS AND INSTITUTIONAL HERITAGE 9. Internationalization and Post-IPO Performance Kin Kwok (Sam) Leung and Rod B. McNaughton 10. Fair Trade and Alternative Food Networks in the Internationalization of Small-Scale Rural Entrepreneurs in South Africa Etienne Nel, Tony Binns and David Bek 11. Firm and Ownership Structures and Internationalization: Two Case Studies of Firms in the New Zealand Seafood Industry Kelley Brydon, Léo-Paul Dana and Hamid Etemad 12. Socio-Cultural Dynamics, Entrepreneurial Values and Client–Provider Partnerships in the Outsourcing Industry Joseph A. Sy-Changco, Chito F. Agapito and Ramendra Singh 13. Exploring the Ambience of ‘International Entrepreneurship’ Among SMEs in India Dinesh Khanduja PART IV: THE IMPACT OF PUBLIC POLICY AND THE HOME-COUNTRY ENVIRONMENT ON INTERNATIONALIZATION OF SMALLER FIRMS 14. Development of Small Innovative Enterprises in Russia: Internationalization Issues Elena Dmitrienko and Vera Minina 15. The Impact of Industrial Clusters on Internationalization: The Case of SMEs in Malaysia’s Multimedia Super Corridor Christopher Richardson and Mo Yamin 16. Regional Systems of Innovation and Knowledge Entrepreneurship in Natural Resource-based Clusters Christian Felzensztein and Jaime Olavarría 17. Reflections and Conclusions Hamid Etemad Index
£134.00
Edward Elgar Publishing Ltd Innovation in Small Family Businesses
Book SynopsisThis informative book provides a critical and comprehensive review of the research on innovation in small businesses particularly, the family-owned businesses.Innovation in Small Family Businesses explores how innovation is developed and carried out in small family-owned businesses, the factors underpinning it, and the innovation drivers and barriers in these firms' context. Sylvie Laforet also offers suggestions on how innovation can be fostered and perhaps, sustained in small family-owned businesses and discusses the government s role in this. The book makes an important contribution to the theoretical development of family firms' and small businesses' innovation.The detailed and critical literature review will provide useful reference points for both academics and students and identifies avenues for future research for the area. Policymakers and practitioners will also find this compact compendium insightful.Contents: Preface 1. Introduction 2. Culture, Structure, Leadership, Business Goal, Orientation and Innovation 3. Characteristics and Factors Affecting Innovation in Family Firms 4. Process of Innovation in Small Family Businesses 5. Conclusion IndexTable of ContentsContents: Preface 1. Introduction 2. Culture, Structure, Leadership, Business Goal, Orientation and Innovation 3. Characteristics and Factors Affecting Innovation in Family Firms 4. Process of Innovation in Small Family Businesses 5. Conclusion Index
£88.00
Edward Elgar Publishing Ltd History of Entrepreneurship: Innovation and
Book SynopsisWhat are the secrets of a successful entrepreneur? When did the origins of enterprise occur? This important two-volume set addresses such questions by uniting historical case studies of entrepreneurial behaviour from 1200–2000. Key features of this collection include a thematic and chronological comparison of relevant studies as well as coverage of a range of industries, including the software industry. The editors have also selected papers which allow for an examination of a range of entrepreneurial backgrounds and personalities, including female entrepreneurs. This topical set will be of great use to both students and academics who will benefit from the ability to contrast case-studies of large-firms and their executives with small firm-start-ups and their founders.Trade Review‘This exciting collection, framed by an authoritative introduction, puts the intellectual excitement back into the study of entrepreneurship. We escape from the self-imposed straightjacket of high-tech start-ups to explore the role of entrepreneurship in multiple geographical settings over the last thousand years, as well as in a wide range of institutional forms. This volume is transformational.’ -- Geoffrey Jones, Harvard Business School, USTable of ContentsContents: Volume I: Themes Acknowledgements Introduction Mark Casson and Catherine Casson PART I LOCATING ENTREPRENEURSHIP IN THE MEDIEVAL AND EARLY MODERN ECONOMY: 1200–1700 1. Christopher Dyer (2005), ‘A New Middle Ages’ 2. Adrian R. Bell and Richard S. Dale (2011), ‘The Medieval Pilgrimage Business’ 3. R.A. Donkin (1958), ‘Cistercian Sheep-Farming and Wool-Sales in the Thirteenth Century’ 4. Thomas W. Blomquist (1971), ‘The Castracani Family of Thirteenth-Century Lucca’ 5. Iris Origo (1937 [1960]), ‘Money’ 6. Frederic C. Lane (1944 [1967]), ‘Old Wealth and New’ 7. S.D. Goitein (1967), ‘The World of Commerce and Finance: Part A: The Merchants and their Employees’ 8. Kathryn L. Reyerson (2002), ‘Introduction’ 9. Philippe Dollinger (1864 [1970]), ‘The Merchants’ 10. Oscar Gelderblom (2003), ‘The Governance of Early Modern Trade: The Case of Hans Thijs, 1556–1611’ 11. Wang Gungwu (1990), ‘Merchants Without Empire: The Hokkien Sojourning Communities’ PART II ENTREPRENEURSHIP IN INDUSTRIALISING ECONOMIES: 1700–2000 A. Family Firms and Business Elites 12. Andrea Colli, Paloma Fernández Pérez and Mary B. Rose (2003), ‘National Determinants of Family Firm Development? Family Firms in Britain, Spain, and Italy in the Nineteenth and Twentieth Centuries’ 13. David J. Jeremy (1984), ‘Anatomy of the British Business Elite, 1860–1980’ 14. Franco Amatori (2011), ‘Entrepreneurial Typologies in the History of Industrial Italy: Reconsiderations’ B. Technology and Innovation 15. Jonathan Hughes (1973), ‘Eli Whitney and American Technology’ 16. Christine MacLeod (1999), ‘Negotiating the Rewards of Invention: The Shop-Floor Inventor in Victorian Britain’ 17. Andre Millard (1990), ‘The Business of Innovation’ C. Marketing 18. Jennifer Tann (1978), ‘Marketing Methods in the International Steam Engine Market: The Case of Boulton and Watt’ 19. Andrew Popp (2007), ‘Building the Market: John Shaw of Wolverhampton and Commercial Travelling in Early Nineteenth-Century England’ 20. Charles Harvey and Jon Press (1986), ‘William Morris and the Marketing of Art’ PART III THE SOCIAL AND INSTITUTIONAL CONTEXT OF ENTREPRENEURSHIP A. Local Business Networks 21. Jon Stobart (2004), ‘Personal and Commercial Networks in an English Port: Chester in the Early Eighteenth Century’ 22. Philip Scranton (1993), ‘Build a Firm, Start Another: The Bromleys and Family Firm Entrepreneurship in the Philadelphia Region’ 23. Jacob M. Price (1967), ‘The Rise of Glasgow in the Chesapeake Tobacco Trade, 1707–1775’ B. Access to Finance 24. Simon Ville (1996), ‘Networks and Venture Capital in the Australasian Pastoral Sector before World War Two’ 25. Andrew Godley (1996), ‘Jewish Soft Loan Societies in New York and London and Immigrant Entrepreneurship, 1880–1914’ C. Religion and Ethnicity 26. Jacob M. Price (1986), ‘The Great Quaker Business Families of Eighteenth-Century London: The Rise and Fall of a Sectarian Patriciate’ 27. David J. Jeremy (1991), ‘The Enlightened Paternalist in Action: William Hesketh Lever at Port Sunlight Before 1914’ 28. Hazel Petrie (2006), ‘Maori Enterprise: Ships and Flour Mills’ D. Female Entrepreneurs 29. Hannah Barker (2006), ‘The “Public” Face of Female Enterprise’ 30. Alison C. Kay (2009), ‘Retailing Respectibility’ Volume II: Industry Case Studies Acknowledgements Introduction An Introduction by the editors to both volumes appears in Volume I PART IV INTER-INDUSTRY COMPARISONS A. Textiles and Clothing 1. Christine Jackson (2008), ‘Boom-Time Freaks or Heroic Industrial Pioneers? Clothing Entrepreneurs in Sixteenth- and Early Seventeenth-Century Berkshire’ 2. Philip Ollerenshaw (2006), ‘Innovation and Corporate Failure: Cyril Lord in UK Textiles, 1945–1968’ B. Metals and Manufacturing 3. M.W. Flinn (1959), ‘The Lloyds in the Early English Iron Industry’ 4. W.H.B. Court (1938), ‘Huguenot Capital in the Black Country Glass Trade’ 5. A.E. Musson (1975), ‘Joseph Whitworth and the Growth of Mass-Production Engineering’ 6. Per Boje (1993), ‘A Career Approach to Entrepreneurship: The Case of Thomas B. Thrige’ 7. David Nasaw (2006), ‘War and Riches, 1860–1865’ 8. John N. Ingham (1978), ‘Social Analysis of Iron and Steel Entrepreneurs: General Characteristics and a Pittsburgh Model’ 9. Mark Casson and Andrew Godley (2007), ‘Revisiting the Emergence of the Modern Business Enterprise: Entrepreneurship and the Singer Global Distribution System’ C. Food, Drink, Retailing and Household Goods 10. Hoh-Cheung and Lorna H. Mui (1967), ‘Andrew Melrose: Tea Dealer and Grocer of Edinburgh 1812–1833’ 11. Simon Phillips and Andrew Alexander (2005), ‘An Efficient Pursuit? Independent Shopkeeping in 1930s Britain’ D. Transport and Communications 12. Sheila Marriner and Francis E. Hyde (1967), ‘John Samuel Swire: the Man and the Family Business’ 13. Maurice W. Kirby (1993), ‘The Foundation of the Stockton and Darlington Railway Company, 1818–1825’ 14. Mark Casson (2009), ‘Business Strategies and their Effects’ 15. Maury Klein (1986), ‘Chess Player’ E. Computing and Information Technology 16. Leslie Berlin (2005), ‘Takeoff’ 17. David M. Hart (2005), ‘From “Ward of State” to “Revolutionary Without a Movement”: The Political Development of William C. Norris and Control Data Corporation, 1957–1986’ 18. Michael A. Cusumano (2002), ‘The Software Business: Lessons from Bill Gates and Microsoft’ F. Speculative Development: Agriculture, Land, Resources 19. R.H. Tawney (1958), ‘Cranfield in the City’ 20. Koji Yamamoto (2011), ‘Piety, Profit and Public Service in the Financial Revolution’ 21. William B. Fredericks (1989), ‘A Metropolitan Entrepreneur Par Excellence: Henry E. Huntingdon and the Growth of Southern California, 1898–1927’ G. Agriculture and Resources 22. Richard Blundel and Angela Tregear (2006), ‘From Artisans to “Factories”: The Interpenetration of Craft and Industry in English Cheese-Making, 1650–1950’ 23. Katrina Honeyman (1982), ‘The Sough Masters’ 24. W. Turrentine Jackson (1968), ‘The Scot Discovers the American West as a Field for Investment’ 25. Lisa Bud-Frierman, Andrew Godley and Judith Wale (2010), ‘Weetman Pearson in Mexico and the Emergence of a British Oil Major, 1901–1919’ 26. Carl E. Solberg (1982), ‘Entrepreneurship in Public Enterprise: General Enrique Mosconi and the Argentine Petroleum Industry’
£698.00
Edward Elgar Publishing Ltd Family Business and Social Capital
Book SynopsisThe chapters in this cutting edge book comprise scholarly work on social capital in family business along with chapters written by family business owners and advisors. As the research in family business evolves, scholars are exploring the issues that are unique to the field. From the start, research has been closely tied to the real world issues faced by business families. The genesis for this book is a conference on family business and social capital in which a wide variety of issues were presented and discussed. Participants included academics, family business owners and business advisors. Topics covered in the book include social capital as it relates to governance, trust, family and business identity, communication, family councils, work-family balance, and the use of advisors and continuing education to build social capital. Novel in its approach of integrating the voices of scholars, business families, and advisors, this book is an invaluable tool not only for business research and classroom use, but also for business families and their advisors. Contributors: C.J. Bruess, J.C. Carr, M.A.T. Cronin, S.M. Danes, K. Eddleston, K.E. Goodpaster, K. Hayes, T. Hubler, T. McEnaney, W. Monson, A.W. Pearson, A. Pritchard, T.J. Rothausen, S. Shepard, T.S. Smith, R.L. Sorenson, K. StaffordTrade ReviewIn view of the fact that family businesses are passing through a difficult phase all over the world, this volume is a very timely publication. The analyses are based on and informed by the experiences and family dynamics of the developed West, particularly the United States. But the recommendations are not culture specific. Thus, the book can provide useful insight to the owners and managers of family businesses in the developing countries as well. --Dwijendra Tripathi, The Journal of EntrepreneurshipTable of ContentsContents: Preface Introduction and Overview 1. Social Capital and Family Business Ritch L. Sorenson PART I: UNDERSTANDING THE ELEMENTS OF FAMILY SOCIAL CAPITAL 2. The Central Role of Trust in Family Firm Social Capital Allison W. Pearson and Jon C. Carr 3. The Trust Paradox of Family Businesses Tom Hubler 4. Building Ethics in Families and Business Ken E. Goodpaster 5. An Early Warning System for Family Conflict Katherine Hayes 6. Summary of Dialogue: Observations About Trust and Ethics in Family Business Trina S. Smith PART II: CO-CONSTRUCTING FAMILY-BUSINESS SOCIAL CAPITAL 7. Family Social Capital as Family Business Resilience Capacity Sharon M. Danes and Kathryn Stafford 8. Building Trust in Advising Family Businesses Margaret A.T. Cronin 9. Family Rituals and Communication: The Construction of Family Identity and Social Capital Carol J. Bruess 10. Creating Family and Business Social Capital: A Co-investigation with a Daughter and Granddaughter Ritch L. Sorenson in collaboration with an anonymous daughter and granddaughter 11. Summary of Dialogue: Using Communication and Family Practices to Develop Social Capital Trina S. Smith PART III: COMPLEMENTING SOCIAL CAPITAL IN FAMILY AND BUSINESS 12. Leveraging Family Member Capacity for the Business and the Family Teresa J. Rothausen and Ritch L. Sorenson 13. Our Family Enterprise Terri McEnaney 14. Putting Family in Family Business: The Role of the Chief Emotional Officer Angela Pritchard 15. The Family as an Internal and External Resource of the Firm: The Importance of Building Family-firm Identity Kimberly Eddleston 16. Reclaiming our Identity as a Business-owning Family Sylvia Shepard 17. Summary of Dialogue: Leveraging the Family-business Identity to Access Family and Business Resources Trina S. Smith PART IV: CONCLUDING MATERIALS 18. Summary and Conclusion: Social Capital in Business Families Ritch L. Sorenson 19. Recommendations for Building Family Social Capital Ritch L. Sorenson, William Monson and Trina S. Smith Appendix A: Conference Participant Biographies Appendix B: The Structured Dialogue Process Ritch L. Sorenson Appendix C: Summary of Comments from Owner, Advisor, Family Member, and Research Breakout Groups Trina S. Smith and Ritch L. Sorenson References Index
£38.90
Edward Elgar Publishing Ltd Handbook of Research Methods and Applications in
Book SynopsisThis thought provoking book builds on existing research traditions that make small business, entrepreneurship and family business a resource rich arena for study. It steps back to ask fundamental questions that every researcher should consider prior to engaging in data collection. It focuses on topics that have traditionally frustrated researchers including experimental methods in small business research, scale development, control variables and language issues in cross cultural research.The distinguished authors also address subjects such as theory development and testing in entrepreneurship, as well as determining if progress in research has been made and how that can be measured. Critically, many of the chapters highlight ways in which research can be both practical yet theoretically important.Bringing together quantitative and qualitative techniques and taking an investigative approach almost totally ignored in entrepreneurship research, this unique volume will be of special interest to anyone studying small and family businesses or entrepreneurship and business.Contributors: K. Berglund, B. Bird, M. Brännback, C.G. Brush, A. Carsrud, D. Deeds, L.F. Edelman, R.T. Harrison, B. Johannisson, T. Kenworthy, S. Lång, S. Latham, C.M. Leitch, T.S. Manolova, E. McMullen, M. Renko, L. Schjoedt, K.G. Shaver, S. Terjesen, C. WigrenTable of ContentsContents: 1. Research in Entrepreneurship: An Introduction to the Research Challenges for the 21st Century Alan L. Carsrud, Malin Brännback and Richard T. Harrison 2. Thoughts on the Challenge of Empirical Research in Entrepreneurship David Deeds 3. From Philosophy of Science to Theory Testing: Generating Practical Knowledge in Entrepreneurship Tom Kenworthy and Ed McMullen 4. Measuring Progress in Entrepreneurship Research Linda F. Edelman, Tatiana S. Manolova, Candida G. Brush and Scott Latham 5. Experimental Methods in Entrepreneurship Research Kelly G. Shaver 6. Looking into the Future: Valid Multiple- and Single-Item Measures in Entrepreneurship Research Leon Schjoedt, Maija Renko and Kelly G. Shaver 7. Control Variables: Use, Misuse and Recommended Use Leon Schjoedt and Barbara Bird 8. Cross-Cultural Studies in Entrepreneurship: A Note on Culture and Language Malin Brännback, Stefan Lång, Alan Carsrud and Siri Terjesen 9. Fighting a Rearguard Action? Reflections on the Philosophy and Practice of Qualitative Research in Entrepreneurship Richard T. Harrison and Claire M. Leitch 10. Ethnographic Approaches to Entrepreneurship and Small Business Research: What Lessons Can We Learn? Karin Berglund and Caroline Wigren 11. The Practice Approach and Interactive Research in Entrepreneurship and Small-Scale Venturing Bengt Johannisson Index
£29.40
Edward Elgar Publishing Ltd Handbook of Research on Small Business and
Book SynopsisThis insightful Handbook focuses on behavior, performance and relationships in small and entrepreneurial firms. It introduces a variety of contemporary topics, research methods and theoretical frameworks that will provide cutting edge analysis, stimulate thought, raise further questions and demonstrate the complexity of the rapidly-advancing field of entrepreneurship.With an extensive introduction, logical sequencing and a collection of interesting and original contributions from across the globe, the Handbook commences with two thought-provoking chapters, which raise issues of theoretical framing and highlight the importance of paradigm choice, methodology and method.After considering different disciplinary approaches to entrepreneurship and small business, various issues are raised about entrepreneurship education and learning and the application of entrepreneurship to various sectors and sectional interests. For example, what conceptual framework is available for entrepreneurs and small businesses? How does innovation relate to entrepreneurship and small business behavior? And what evidence is there of the links between better performing firms and effective learning? These issues are debated before the authors consider the future application of entrepreneurship research to different sectors.Both scholars new to the area, as well as established academics looking to extend their research scope to encompass the field of entrepreneurship and small business will find this work to be an invaluable and timely resource.Contributors: A. Anderson, R. Barrett, B. Bird, J. Broad, J. Byrne, M. Casson, D. Chalmers, E. Chell, A. de Bruin, M. Della Guista, A. Discua Cruz, A. Fayolle, C. Forson, E. Garnsey, W.B. Gartner, S. Gherardi, X. Gu, R. Hanke, R. Holt, J. Howells, C. Howorth, S. Jack, J. Jackson, O. Jones, M. Karatas-Ozkan, M. Kerrin, M. Lévesque, S. Lubik, A. Macpherson, S. Mayson, E. McKeever, M. Minniti, M. Ozbilgin, M. Ozturk, F. Patterson, M. Perrotta, L. Pittaway, A. Rauch, L. Schjoedt, E. Shaw, L. Spence, A. Tatli, O. Toutain, C. YavuzTable of ContentsContents: 1. Introduction Elizabeth Chell and Mine Karataş-Özkan PART I: THEORETICAL FRAMING 2. Notes Towards a Theory of Entrepreneurial Possibility William B. Gartner 3. Buzz Words in Business and Management Studies Mark Casson and Marina Della Giusta 4. Multi-level Approaches to Entrepreneurship and Small Business Research ― Transcending Dichotomies with Bourdieu Cynthia Forson, Mustafa Özbilgin, Mustafa Ozturk, and Ahu Tatli 5. Theorising Entrepreneurship ― An Institutional Theory Perspective Mine Karatas-Özkan, Cagla Yavuz and Jeremy Howells PART II: METHODOLOGIES, PARADIGMS AND METHODS 6. Synthesising Knowledge in Entrepreneurship Research ― The Role of Systematic Literature Reviews Luke Pittaway, Robin Holt and Jean Broad 7. The Critical Incident Technique: Philosophical Underpinnings, Method and Application to a Case of a Small Business Failure Elizabeth Chell 8. Gender, Ethnicity and Social Entrepreneurship: Qualitative Approaches to the Study of Entrepreneuring Sylvia Gherardi and Manuela Perrotta 9. Mathematics and Entrepreneurship Research Maria Minniti and Moren Lévesque 10. Predictions of Entrepreneurial Behaviour: A Personality Approach Andreas Rauch PART III: DISCIPLINARY APPROACHES TO ENTREPRENEURSHIP 11. Characteristics and Behaviours Associated with Innovative People in small- and medium sized enterprises Fiona Patterson and Máire Kerrin 12. Behaviour of Entrepreneurs ― Existing Research and Future Directions Barbara Bird, Leon Schjoedt and Ralph Hanke 13. Social Embeddedness in Entrepreneurship Research: The Importance of Context and Community Edward McKeever, Alastair Anderson and Sarah Jack 14. Human Resource Management and Entrepreneurship: Building Theory at the Intersection Susan Mayson and Rowena Barrett PART IV: ENTREPRENEURSHIP, EDUCATION AND LEARNING 15. Entrepreneurship Education: What We Know and What We Need to Know Janice Byrne, Alain Fayolle and Olivier Toutain 16. Research Perspectives on Learning in Small Firms Oswald Jones and Allan Macpherson PART V: APPLICATIONS OF ENTREPRENEURSHIP RESEARCH 17. Entrepreneurial Innovation in Science-based Firms: The Need for an Ecosystem Perspective Sarah Lubik and Elizabeth Garnsey 18. Entrepreneurship in Family Businesses Carole Howarth, Jacqueline Jackson and Allan Discua Cruz 19. Developing Entreprenuer Networks in the Creative Industries- A Case Study of Independent Designer Fashion in Manchester Xin Gu 20. Business Ethics and Social Responsibility in Small Firms Laura J. Spence 21. Social Entrepreneurship: Looking Back, Moving Ahead Anne de Bruin, Eleanor Shaw and Dominic Chalmers Index
£40.95
Edward Elgar Publishing Ltd LEADing Small Business: Business Growth through
Book Synopsis'This book is a winner. It bridges the gaps between leaders, leadership scholars and leadership development practitioners to introduce an exciting new model for how they can learn both from and with each other to develop effective leadership in SMEs. Blending practitioners' narratives, detailed accounts of their development process and a healthy platter of 'theory sandwiches', the book brings academic theory alive for practitioners and highlights the theoretical significance of small business leadership experience.'- Eric Guthey, The Copenhagen Business School, Denmark'This could be the most important leadership book you have ever purchased. Underpinned by Steve Kempster's research and operationalised so well by Stewart Barnes and Sue Smith, the LEAD Programme is the shining light of British Leadership Development. Having participated in the research, and joined in the teaching, and having been a recipient of the programme, I can vouch for it - LEAD works. But here's the thing ... it is not just for SMEs.'- Ken Parry, Deakin University, AustraliaThis is one of the first books to fully value and realize the connection between leadership and learning in SMEs. It provides a real-life narrative, encapsulating the development of business people on a leadership program for SME managers, whilst explaining the key theories, models and techniques that underpin the leadership methods and approaches deployed at each stage of the delegate's journey. The book follows three owner/managers over a ten-month period. Each chapter splits into two - an aesthetic narrative on the learning journey and a 'theory sandwich', which draws the reader's attention to the theories, models and debates underpinning the learning at each stage of the delegate's journey.Academics as well as students will benefit from the research-based examination of leadership learning in the SME context, as it will allow them to stand in the shoes of owners or managers. Policy makers and practitioners will also find the narrative both revealing and informative.Trade Review'The top 50 USA corporations lose $50 billion a year through failed strategy implementation, i.e. poor leadership. Without effective leadership, even the most outstanding growth strategies will fail. But whilst no one has succeeded in defining precisely what leadership is, there are nonetheless common elements that this book has brilliantly identified in the context of SMEs. So, the two ingredients of profitable growth are: a robust, customer-centred strategy (I have never known any company go bankrupt because of poor products - they go bankrupt because of a lack of customers); and inspirational leadership. They go hand in hand...They are inseparable. I will recommend this excellent book to all my SME clients.' --Malcolm McDonald, Cranfield University School of Management, UK'So often, leadership development programmes are dry and systematic efforts that don't engage leaders. This book, and its proven model for leadership development (LEAD), represents a new and exciting approach. It makes it clear to leaders in SMEs that leadership is an ongoing affair that can have a huge impact on the success of the enterprise. This is a major addition to the leadership literature - a must-read for scholars and practitioners alike.' --Ron Riggio, Claremont McKenna College'I thought the book provided a thought-provoking discussion of the LEAD programme and its step-by-step approach to leadership development. These are issues that businesses face daily . . . the book contained a number of policy recommendations, including that policymakers should engage major institutions to embrace partnerships with universities and private leadership development practitioners. . . . This recommendation very much chimes with the Government's current approach to business support.' --The Right Honorable George Osborne, MP, Chancellor of the Exchequer, UKTable of ContentsContents: Preface: Background and Introduction to LEAD 1. The Owner/manager, Leadership and Business Growth 2. Why is Leadership Learning Problematic for Small Business? 3. Leadership Learning 4. Coaching for Growth 5. Becoming a LEAD Delegate and Identity Development 6. Observational Learning 7. Single, Double and Triple-loop Learning 8. Human, Social and Institutional Capitals 9. Self-efficacy of Leading: Theoretical Importance of Exchanges 10. Bird’s Nest and Marbles 11. Reflection and Reflexivity 12. The Learning and the Changes 13. Ambitious Implications Epilogue - Turning LEAD into GOLD to GAIN: Business Alchemy and Work Based Learning References Index
£100.00
Edward Elgar Publishing Ltd An Autecological Theory of the Firm and its
Book SynopsisThe ecological study of firms has often been restricted by the approaches commonly used in organizational ecology. Uniquely, Colin Jones and Gimme Walter use autecology to explain the selective survival of all manner of firms that researchers, customers and resource providers encounter daily. It is the first work to unite views on the topic previously considered 'alternative', while remaining compatible with most theories of the firm. Autecology encourages researchers to contextualize ecological processes of firms, namely, their adaptive behaviors, the structure and dynamics of the environment, and their environmental interactions. This book emancipates the firm and its actors from a host of environmental assumptions that they are thought to share with others. In doing so, the authors explain how and why firms can and should be investigated on an ecological level. Drawing upon the historical and contemporary renaissance of autecological thought, this book elevates the ecological independence of the firm and its actors' agency to solve problems in its environment. This study provides the means to consolidate the ecological study of firms and, more broadly, other forms of ecological study beyond the domain of social studies. This book will appeal to organizational and managerial researchers, sociologists, and anthropologists, given the manner in which human agency is promoted in an ecological context. Researchers interested in critical realism will also find this an engaging work.Trade Review'Jones and Walter present an alternative view for studying organizations as ecologies, namely the autecological approach. This novel approach to studying organizations centres on the co-evolving relationship between the individual firm and its operational environment. The adaptation of firms is viewed within the context of how they experience and modify their unique operational environments. This firm-centred approach highlights the importance of ecological scale and environment heterogeneity, and the unique relationship between different environmental variables and the firm.' --Dermot Breslin, Sheffield University Management School, UK'An Autecological Theory of the Firm and its Environment posits many important challenges to how social scientists can properly understand organizational adaptation, evolution, and survival. The impressive autecological approach proposed in this book can shed new light on how both scholars and practitioners can interpret a number of phenomena associated with the current practice of business, especially in terms of firm-environment co-evolving relationships.' --Gianpaolo Abatecola, University of Rome ''Tor Vergata'', ItalyTable of ContentsContents: PART I AN ALTERNATIVE THEORY OF THE FIRM 1. An alternative ecological theory of the firm and its environment PART II THE FIRM AND ITS ENVIRONMENT 2. What is a firm? 3. What is an environment? 4. Modification and matching PART III EXPLAINING ADAPTATION 5. A model of transferred demand PART IV TOWARDS AN AUTECOLOGICAL APPROACH 6. Methodological issues 7. Opportunities and future directions Index
£98.00
Edward Elgar Publishing Ltd Research Handbook on Small Business Social
Book Synopsis'This is exactly the kind of book, and collection of essays that we need.'- From the Foreword by R. Edward FreemanIdeas like corporate social responsibility (CSR) and stakeholder value creation are becoming second nature to businesses across the globe. Addressing the weakness of current CSR research, this Research Handbook provides a unique perspective on small business social responsibility in both the developed and developing world.Bringing together leading international experts, and including a foreword by R. Edward Freeman, this Research Handbook defines and contextualizes CSR in small businesses across the globe. It explores issues surrounding supply chains, responsible finance, and social enterprise, offering both practitioner insights and succinct case studies to go beyond the usual Western perspective and enable a globally relevant understanding of small business social responsibility.This Research Handbook will be an invaluable tool for researchers and educators, as well as for students of business and CSR, social enterprise, development and management.Contributors: A. Al Faruq, C. Ball, M. Beckmann, E. Benjamin, R.K. Blundel, G. Buchenrieder, D. Dore, R.E. Freeman, J.G. Frynas, R. Gapp, M. Gulati, M. Handley-Schachler, B. Hatipoglu, N. Hermes, P. Hind, D. Holt, S. Jeppesen, R. Lensink, D. Littlewood, P. Lund-Thomsen, F. Lyon, E. Maduekwe, A. Meesters, J.N. Muthuri, J. Navare, I. Patsch, M. Punt, S. Sahasranamam, R. Sanwal, A. Schaefer, A. Smit, V. Soundararajan, L.J. Spence, H. Stewart, S. Suresh, A.N. Tran, D. Vazquez-Brust, A.I. Wahga, A. ZeyenTrade Review'The editors have assembled an internationally diverse set of contributors to provide a breakthrough comprehensive Research Handbook for scholars and students interested in the social responsibility of SMEs. For too long corporate social responsibility has only been studied from the perspective of big business in developed nations. The Research Handbook on Small Business Social Responsibility provides in-depth insights into the social responsibility of SMEs in respect to supply chains, finance, sustainability and social enterprises. The case studies offer excellent practical illustrations in different national contexts of how SMEs engage with social responsibility. This book is an essential reference for libraries and scholars of corporate social responsibility and SMEs.' --Stella M. Nkomo, President, Africa Academy of Management and Professor, University of Pretoria, South Africa'A much needed book on social responsibility in the small and medium enterprise sector. Research on CSR has generally focused on large corporations in the developed countries and this edited collection represents a welcome addition that will advance scholarly work in the important area of business and social responsibility.' --Bobby Banerjee, City, University of London, UK'This book is truly a ''must-read''. It is a milestone text that collects and connects the central debates on the critical role of small business social responsibility (SBSR). It is a tremendous accomplishment that takes the reader on a journey to explore how SBSR is so much more than ''the business case'' bringing more money to shareholders. The team of editors and authors succeed in showing that SBSR is about how small business take on the role of contributing to economic development while at the same time contributing to social and environmental improvement. This is indeed an important contribution.' --Mette Morsing, Copenhagen Business School, Denmark and Stockholm School of Economics, SwedenTable of ContentsContents: Foreword – R. Edward Freeman 1. Introduction Laura J. Spence, Jedrzej George Frynas, Judy N. Muthuri and Jyoti Navare PART I CONTEXT 2. National context matters: Influence of National Business System on social enterprises in Scotland and India Sreevas Sahasranamam and Christopher Ball 3. Industry matters: Comparative study of Vietnam’s SME managers and workers on meaning and impacts of CSR in two manufacturing sectors Angie Ngoc Tran and Søren Jeppesen 4. Cluster matters: Corporate Social Responsibility and Micro, Small and Medium-sized Enterprise Clusters in India Mukesh Gulati, Peter Lund-Thomsen and Sangeetha Suresh PART II SUPPLY CHAINS 5. Adding a small business perspective to research on working conditions in global production networks Vivek Soundararajan 6. SME Resources and Capabilities for Sustainability Performance: A Framework for Emerging Economies Burcin Hatipoglu 7. Small Business Social Responsibility and Sustainability Metrics: A Focus on Environmental Performance Measurement and Waste Diego Vazquez-Brust and Laura J. Spence PART III RESPONSIBLE FINANCE 8. Financial Development and the Efficiency of Microfinance Institutions Niels Hermes, Robert Lensink and Aljar Meesters 9. Corporate sustainability and social responsibility of smallholder farmers: Implications for agriculture financing Emmanuel Benjamin, Ebele Maduekwe, Maarten Punt and Gertrud Buchenrieder 10. Financial Aggregation of Risks for MSMEs in Developing Economies: A Conceptual Framework of Financial Aggregation and Microinsurance Effects Jyoti Navare and Morrison Handley-Schachler PART IV SOCIAL ENTERPRISE 11. Exploring the Global Potential of Social Entrepreneurship and Small Business Social Responsibility for Tackling Societal Value Creation Anica Zeyen and Markus Beckmann 12. Social Entrepreneurship and CSR Theory: Insights, Application and Value David Littlewood and Diane Holt 13. Hybrid organisations and models of social enterprise in Ghana and Bangladesh Fergus Lyon and Abdullah Al Faruq PART V ENGAGED RESEARCH AND CASE STUDIES 14. The tree of knowledge: Sustainable management practices for a collaborative ecosystem amongst small to medium enterprises Heather Stewart and Rod Gapp 15. Enabling Sustainability in SMEs through Action Research Patricia Hind and Arnold Smit 16. Case Study: Scaling up social responsibility among small Foundry Clusters in India Mukesh Gulati and Ruchita Sanwal 17. Case Study: Clustering - A Way to Create Shared Value? A Case Study of a Food and Drink Cluster Organisation in England Darla Dore 18. Case Study: Human Capital and Environmental Engagement of SMEs in Pakistan - A Comparative Analysis of the Leather Industry Aqueel I. Wahga, Richard K. Blundel and Anja Schaefer 19. Case Study: Incubation and Relevance of Social Businesses in Rural Nepal. A case Study of a Social Business Incubator in Jumla Ingeborg Patsch Index
£177.00
Edward Elgar Publishing Ltd Research Handbook on Small Business Social
Book Synopsis'This is exactly the kind of book, and collection of essays that we need.'- From the Foreword by R. Edward FreemanIdeas like corporate social responsibility (CSR) and stakeholder value creation are becoming second nature to businesses across the globe. Addressing the weakness of current CSR research, this Research Handbook provides a unique perspective on small business social responsibility in both the developed and developing world.Bringing together leading international experts, and including a foreword by R. Edward Freeman, this Research Handbook defines and contextualizes CSR in small businesses across the globe. It explores issues surrounding supply chains, responsible finance, and social enterprise, offering both practitioner insights and succinct case studies to go beyond the usual Western perspective and enable a globally relevant understanding of small business social responsibility.This Research Handbook will be an invaluable tool for researchers and educators, as well as for students of business and CSR, social enterprise, development and management.Contributors: A. Al Faruq, C. Ball, M. Beckmann, E. Benjamin, R.K. Blundel, G. Buchenrieder, D. Dore, R.E. Freeman, J.G. Frynas, R. Gapp, M. Gulati, M. Handley-Schachler, B. Hatipoglu, N. Hermes, P. Hind, D. Holt, S. Jeppesen, R. Lensink, D. Littlewood, P. Lund-Thomsen, F. Lyon, E. Maduekwe, A. Meesters, J.N. Muthuri, J. Navare, I. Patsch, M. Punt, S. Sahasranamam, R. Sanwal, A. Schaefer, A. Smit, V. Soundararajan, L.J. Spence, H. Stewart, S. Suresh, A.N. Tran, D. Vazquez-Brust, A.I. Wahga, A. ZeyenTrade Review'The editors have assembled an internationally diverse set of contributors to provide a breakthrough comprehensive Research Handbook for scholars and students interested in the social responsibility of SMEs. For too long corporate social responsibility has only been studied from the perspective of big business in developed nations. The Research Handbook on Small Business Social Responsibility provides in-depth insights into the social responsibility of SMEs in respect to supply chains, finance, sustainability and social enterprises. The case studies offer excellent practical illustrations in different national contexts of how SMEs engage with social responsibility. This book is an essential reference for libraries and scholars of corporate social responsibility and SMEs.' --Stella M. Nkomo, President, Africa Academy of Management and Professor, University of Pretoria, South Africa'A much needed book on social responsibility in the small and medium enterprise sector. Research on CSR has generally focused on large corporations in the developed countries and this edited collection represents a welcome addition that will advance scholarly work in the important area of business and social responsibility.' --Bobby Banerjee, City, University of London, UK'This book is truly a ''must-read''. It is a milestone text that collects and connects the central debates on the critical role of small business social responsibility (SBSR). It is a tremendous accomplishment that takes the reader on a journey to explore how SBSR is so much more than ''the business case'' bringing more money to shareholders. The team of editors and authors succeed in showing that SBSR is about how small business take on the role of contributing to economic development while at the same time contributing to social and environmental improvement. This is indeed an important contribution.' --Mette Morsing, Copenhagen Business School, Denmark and Stockholm School of Economics, SwedenTable of ContentsContents: Foreword – R. Edward Freeman 1. Introduction Laura J. Spence, Jedrzej George Frynas, Judy N. Muthuri and Jyoti Navare PART I CONTEXT 2. National context matters: Influence of National Business System on social enterprises in Scotland and India Sreevas Sahasranamam and Christopher Ball 3. Industry matters: Comparative study of Vietnam’s SME managers and workers on meaning and impacts of CSR in two manufacturing sectors Angie Ngoc Tran and Søren Jeppesen 4. Cluster matters: Corporate Social Responsibility and Micro, Small and Medium-sized Enterprise Clusters in India Mukesh Gulati, Peter Lund-Thomsen and Sangeetha Suresh PART II SUPPLY CHAINS 5. Adding a small business perspective to research on working conditions in global production networks Vivek Soundararajan 6. SME Resources and Capabilities for Sustainability Performance: A Framework for Emerging Economies Burcin Hatipoglu 7. Small Business Social Responsibility and Sustainability Metrics: A Focus on Environmental Performance Measurement and Waste Diego Vazquez-Brust and Laura J. Spence PART III RESPONSIBLE FINANCE 8. Financial Development and the Efficiency of Microfinance Institutions Niels Hermes, Robert Lensink and Aljar Meesters 9. Corporate sustainability and social responsibility of smallholder farmers: Implications for agriculture financing Emmanuel Benjamin, Ebele Maduekwe, Maarten Punt and Gertrud Buchenrieder 10. Financial Aggregation of Risks for MSMEs in Developing Economies: A Conceptual Framework of Financial Aggregation and Microinsurance Effects Jyoti Navare and Morrison Handley-Schachler PART IV SOCIAL ENTERPRISE 11. Exploring the Global Potential of Social Entrepreneurship and Small Business Social Responsibility for Tackling Societal Value Creation Anica Zeyen and Markus Beckmann 12. Social Entrepreneurship and CSR Theory: Insights, Application and Value David Littlewood and Diane Holt 13. Hybrid organisations and models of social enterprise in Ghana and Bangladesh Fergus Lyon and Abdullah Al Faruq PART V ENGAGED RESEARCH AND CASE STUDIES 14. The tree of knowledge: Sustainable management practices for a collaborative ecosystem amongst small to medium enterprises Heather Stewart and Rod Gapp 15. Enabling Sustainability in SMEs through Action Research Patricia Hind and Arnold Smit 16. Case Study: Scaling up social responsibility among small Foundry Clusters in India Mukesh Gulati and Ruchita Sanwal 17. Case Study: Clustering - A Way to Create Shared Value? A Case Study of a Food and Drink Cluster Organisation in England Darla Dore 18. Case Study: Human Capital and Environmental Engagement of SMEs in Pakistan - A Comparative Analysis of the Leather Industry Aqueel I. Wahga, Richard K. Blundel and Anja Schaefer 19. Case Study: Incubation and Relevance of Social Businesses in Rural Nepal. A case Study of a Social Business Incubator in Jumla Ingeborg Patsch Index
£42.70
Edward Elgar Publishing Ltd Developing Next Generation Leaders for
Book SynopsisAn impressive team of editors from Asia, Europe, North and South America has compiled cutting-edge research on family businesses. In these chapters, we gain a global perspective of the entrepreneurial approaches families are taking to prepare the next generation of leaders. We learn strategies for family firms to survive and prosper. And we find there are lessons here that non-family businesses can apply to make transitions successful.'- Francis Hoy, Worcester Polytechnic Institute, USThis illustrative book considers the interface of business structures, contexts, and leadership building blocks to explore the contingent nature of leadership development in transgenerational entrepreneurship. Longitudinal case studies of 27 family firms in nine different countries provide a rich, global selection of leadership development insights by examining the roles of values, professionalization, leadership style and other contingent factors.The diversity of cases and chapters provides a rich foundation for insight into the pathways currently in use to develop the next generation leaders, illuminating the strategies and pathways of successful transgenerational family enterprises. By examining the available literature and one or more case studies, each chapter draws pragmatic conclusions, with findings that suggest the importance of focusing on leadership as a shared capability, transmission of values to maintain an entrepreneurial culture, the fit between professionalization and values to increase transgenerational potential, the need to address the structure of the business and the focus on parenting to develop next generations.This path-breaking book will inform family business researchers as they explore the ways in use to develop the next generation. Each chapter starts with a mini-case study focused on a dilemma related to leader development, making this book an excellent resource for educators in undergraduate, graduate, or executive programs.Contributors: N. Auletta, B. Bardai, P. Bender, N. Bhatnagar, F.H. Bos, M. Brumana, L. Cassia, J.P. Coen Rigtering, A. De Massis, R.-L. DeWitt, L. Díaz Matajira, A. Discua Cruz, A. Gimeno, G. González Couture, D. Grzybovski, M. Heetebrij-van Dalfsen, H. Higashide, N. Kozono, C. Lechner, I.A. Matser, T. Minola, L. Mohd Nor, A. Nilsson, M.J. Parada, K. Ramachandran, M. Ramírez-Pasillas, M.T. Roscoe, P. Sharma, A. Vieira, S.R. Xavier, K. Yamaguchi, M. YusofTrade Review‘An impressive team of editors from Asia, Europe, North and South America has compiled cutting-edge research on family businesses. In these chapters, we gain a global perspective of the entrepreneurial approaches families are taking to prepare the next generation of leaders. We learn strategies for family firms to survive and prosper. And we find there are lessons here that non-family businesses can apply to make transitions successful.’ -- Francis Hoy, Worcester Polytechnic Institute, US‘To conclude, this book forms a recommended reading on a subject that is largely understudied, but that confronts many family members in general, and next-generation family members more particular in daily practice. Besides some main struggles that characterize a family business succession process, it also focuses on the various opportunities that intergenerational succession can bring to the family business. It gives interesting insights into some valuable routes to develop next-generation leaders that can definitely inspire scholars, incumbents and potential successors in broadening their perspective and finding common answers to the further growth of the family firm over generations.’ -- International Small Business JournalTable of ContentsContents: 1. Developing Next Generation Leaders Rocki-Lee DeWitt, Nunzia Auletta, Maria José Parada, Mohar Yusof and Pramodita Sharma PART I FROM A LEADER TO A LEADERSHIP CAPABILITY 2. The Process of Becoming: Entrepreneurial Leadership Transition to the Second Generation Marcela Ramírez-Pasillas, Patrick Bender and Angelica Nilsson 3. The Next Generation: Pathways for Preparing and Involving New Owners in Colombian Family Businesses Gustavo González Couture and Luis Díaz Matajira 4. Challenges of Collective Leadership Kavil Ramachandran and Navneet Bhatnagar PART II FAMILIAL VALUES AND PROFESSIONALIZATION 5. Transgenerational Professionalization of Family Firms: The Role of Next Generation Leaders Mara Brumana, Lucio Cassia, Alfredo De Massis, Allan Discua Cruz and Tommaso Minola 6. The Re-establishment of Family Values as a Driver of Trans-generational Potential Ilse A. Matser, Frank H. Bos, Margré Heetebrij-van Dalfsen and J.P. Coen Rigtering 7. What Should be Passed on to the Successor? The Case of a Long-standing Japanese Family-owned Small Sake Brewery Katsushi Yamaguchi, Naomi Kozono and Hiro Higashide PART III STRUCTURE AND NEXT GENERATION LEADER PREPARATION 8. Family’s Decision in Venture Creation for Next Generation Leaders: The Role of Trust across Two Generations in the Case of Diversification Leilanie Mohd Nor, Christian Lechner, Mohar Yusof, Barjoyai Bardai, and Siri Roland Xavier 9. Family Social Capital, Transgenerational Learning and Transgenerational Entrepreneurship Maria Teresa Roscoe, Adriane Vieira and Denize Grzybovski 10. Parenting and Next Gen Development Alberto Gimeno and Maria José Parada Index
£105.00
ISTE Ltd and John Wiley & Sons Inc New Technologies and Branding
Book SynopsisBetween cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.Table of ContentsPrologue xi Introduction xv Chapter 1 What is a Brand? 1 1.1 The brand: a concept built from relationships 1 1.2 The brand is anthropomimetic 3 1.3 The brand as merchant 4 1.3.1 Exaggeration 4 1.3.2 Celebrity 6 1.3.3 A matrix for modeling celebrity? 7 1.3.4 Fallibility 9 1.3.5 Exaggeration, fame and fallibility: the trio from hell 11 1.4 The Brand exposed 12 1.5 All Brands are controversial 13 1.6 Leader? Tough luck! 16 1.7 The Brand is not set up for conflict 18 1.8 The Brand is not always agile (and that is an understatement) 19 1.9 The irrational reactions of the Brand 21 Chapter 2 Conflict 25 2.1 Etymology of conflict 25 2.2 What is a conflict? 26 2.3 When is there a conflict? 27 2.4 Conflict is complex 27 2.5 Experts of a small piece of the whole 28 2.6 Conflict can be an asset 29 2.7 The words of attackers are traps 29 2.8 The words you use are also traps 31 2.9 (Here) conflict is not 32 2.9.1 Conflict is not latent hostility 32 2.9.2 Conflict is not an accident 33 2.9.3 Conflict is not a judicial procedure 34 2.9.4 Conflict is not a game 34 2.9.5 Conflict is not a crisis 35 2.10 The characteristics of conflict 36 2.11 What do you think of when someone says conflict? 37 2.12 When someone says conflict, what should you think about? 38 2.13 What Sun Tzu has to say 38 2.14 What Simmel thinks 39 Chapter 3 The Players in Conflicts 41 3.1 The five agents of conflict 41 3.2 The “attacked” is the Brand 42 3.3 The attacker 43 3.3.1 Deciphering it in 12 points 44 3.3.2 Who are they? Are they isolated individuals, connected individuals or aggregate groups? 45 3.3.3 What is their level of cohesion, unity? 46 3.3.4 What are the official reasons presented? 46 3.3.5 What is their expected benefit? 46 3.3.6 What is their strategy: destroying confidence, preventing activity? 47 3.3.7 What are their beliefs, and how deep do they go? 48 3.3.8 How intense is their commitment? Are they ready to “go all the way” with it? 48 3.3.9 What is their history with the Brand? Among the critics, are there any who have been employees, customers or competitors of the Brand? 49 3.3.10 What is their level of interconnection or differentiation with the Brand? 50 3.3.11 What are their supports, their backers, their alliances? 50 3.3.12 What are their strengths and their means (financial, intellectual, media, etc.)? 51 3.4 The expected benefits 51 3.4.1 Weakening (winning is a failure) 52 3.4.2 Obtaining the recognition of harm 53 3.4.3 Obtaining reparations 54 3.4.4 Revenge 54 3.4.5 Correcting 55 3.4.6 Prevention 55 3.4.7 Destruction 55 3.4.8 What the attacker wants to damage 56 3.5 Allies 57 3.6 The audience 58 3.6.1 Immature humor, more than ever 59 3.6.2 Do not touch the nice ones 61 3.7 The arbitrators 62 Chapter 4 Hostility, from Yesterday to Today 65 4.1 The places, times and forms of conflict 65 4.2 The competition 65 4.3 The public square 66 4.4 The court 67 4.5 The borders of conflict: between separation and the contact zone 67 4.6 The temporality of conflict 68 4.7 What do the conflicts that engage the brand look like? 68 4.8 Guerrilla warfare and terrorism, excellent value for money 69 4.8.1 The fly’s strategy 70 4.9 Scandal 71 4.10 Alert launchers 74 4.11 The social dynamics of conflict 76 4.12 Skepticism and modernity 77 4.13 Conspiracy theorizing 78 4.14 The scapegoat 79 4.15 The mystery of herd behaviors 83 4.16 Rumors 84 4.17 The crowd 85 4.18 Lynching 87 4.19 Trust, the first victim of conflict 88 Chapter 5 The Techniques of Conflict 95 5.1 Old methods “botoxed” for the digital age 95 5.1.1 The trap hoax 95 5.1.2 Denigration 100 5.1.3 Petitions 101 5.1.4 Boycott and buycott 102 5.2 New digital techniques 105 5.2.1 Astroturfing 105 5.2.2 Persona management 110 5.2.3 Google bombing 110 5.2.4 Trolling 111 5.2.5 Denial of service attacks 114 5.3 Databases as a tool for scandal-mongering 115 Chapter 6 Preparing for Conflict 117 6.1 Building a strong brand 117 6.1.1 Brand ladder 120 6.1.2 Identity prism 120 6.1.3 The pyramid of qualities 120 6.2 The narrative scheme 121 6.3 Stabilizing opinions 125 6.4 The art of the reply 127 6.4.1 Managing conflict from the start 129 6.4.2 Knowing the forces in play: the absolute obligation 129 6.4.3 Organize yourself 130 6.4.4 You have a point of view Say it, loud and clear 131 6.4.5 Train your teams 131 6.4.6 Take charge on social networks 132 Chapter 7 Acting in Conflict 135 7.1 Five possible reactions to attack 135 7.1.1 The silent expectation 136 7.1.2 Indifference 136 7.1.3 Negotiation 136 7.1.4 Commitment 137 7.1.5 Capitulation 137 7.2 Can we refuse to acknowledge that we are wrong? 137 7.3 Apologizing costs less than it pays 139 7.4 Apologies and low points 141 7.5 The Streisand effect 142 7.6 Are you going there? Keep zen and in control 143 7.7 Keep a conflict journal 145 7.8 Orchestrate engagement techniques 147 7.8.1 Public debate 147 7.8.2 One-upmanship – the fatal embrace 148 7.8.3 Exhaustion 149 7.8.4 Make jokes, not war 149 7.9 Tell a story that is stronger and more appealing than the attacker 152 7.10 Tweak and revise your actantial model 153 7.11 Imagine the actantial model of the attacker 154 7.12 Adopt your assertiveness, even by forcing yourself a little 155 7.13 Conflict is a theater of improvisation 157 7.14 Prepare to be spontaneous 158 7.15 Attention to detail 160 7.16 Seven tips and tricks to improvise without fear 162 7.17 The semiotic square: judo instead of boxing 163 7.18 Moving conflict onto new terrain 165 7.19 The merchants of doubt 168 Conclusion 171 Epilogue 177 Appendix 179 Bibliography 183 Index 185 Index of Brands 187
£125.06
ISTE Ltd and John Wiley & Sons Inc Innovation and Export: The Joint Challenge of the
Book SynopsisThe concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.Table of ContentsAcknowledgments ix Introduction xi Part 1 The Relationship between Innovation and Export in SMEs 1 Chapter 1 The Innovation–Export Relationship: A Complex Vision 3 1.1 The innovation–export link: a controversial debate 4 1.1.1 In the industrial world: a compartmentalized vision 4 1.1.2 In the academic world: a causalist vision questioned 8 1.2 Towards a paradigm shift 16 1.2.1 Moving from analytical thinking to complex thinking 16 1.2.2 Theoretical framework: articulation of mobilized theories 21 1.2.3 The application of the complexity paradigm to SME innovation and export activities 30 Chapter 2 Joint Innovation–Export Best Practices 37 2.1 The construction of a theoretical frame of reference 37 2.1.1. Identifying innovation practices: the potential innovation index (PII) 38 2.1.2 Identification of export practices 41 2.1.3 Towards a joint reference system 44 2.2 What about the field? 55 2.2.1 Presentation of the consulted companies and method 57 2.2.2 Highlighting synergies 59 2.2.3 Discussions 65 Part 2 PE2I, or How to Model Synergies 67 Chapter 3 Design of a Joint Diagnosis Dedicated to SMEs: The PE2I 69 3.1 The methodological framework 69 3.1.1 The methodological background 70 3.1.2 The methodological tools used 72 3.1.3 PII and PEI as a basis for development 74 3.2 The construction of the PE2I 78 3.2.1 Step 1: create a maturity profile 78 3.2.2 Step 2: weighting and characterization of the evaluation model using multi-criteria analysis tools 80 3.2.3 Step 3: identify customized improvement paths 84 Chapter 4. Implementation of the PE2I: Test with French SMEs .. 87 4.1 Experimental panel and methodology 87 4.1.1 Presentation of the panel 88 4.1.2 The conduct of the interviews 89 4.2 Presentation of results and observations 91 4.2.1 Case 1: company 1 91 4.2.2 Case 2: company 2 96 4.2.3 Case 3: company 3 99 4.2.4 Case 4: company 4 103 4.2.5 Case 5: company 5 106 4.2.6 Case 6: company 6 110 4.3 Assessment 113 Chapter 5 Feedback on the PE2I Tool 115 5.1 The advantages and limitations of the PE2I tool 115 5.1.1 A customizable pedagogical representation tool 115 5.1.2 Operational difficulties 117 5.2 Prospects for improvement 120 5.2.1 Operationalizing the evaluation: reconciling the constraints of the field 121 5.2.2 Contextualization of the recommendation system: taking into account differentiating factors 123 5.2.3 Proposing evidence-based recommendations: an operational action plan to promote synergies 126 Conclusion 129 References 141
£124.15
Edward Elgar Publishing Ltd LEADing Small Business: Business Growth through
Book Synopsis'This book is a winner. It bridges the gaps between leaders, leadership scholars and leadership development practitioners to introduce an exciting new model for how they can learn both from and with each other to develop effective leadership in SMEs. Blending practitioners' narratives, detailed accounts of their development process and a healthy platter of 'theory sandwiches', the book brings academic theory alive for practitioners and highlights the theoretical significance of small business leadership experience.'- Eric Guthey, The Copenhagen Business School, Denmark'This could be the most important leadership book you have ever purchased. Underpinned by Steve Kempster's research and operationalised so well by Stewart Barnes and Sue Smith, the LEAD Programme is the shining light of British Leadership Development. Having participated in the research, and joined in the teaching, and having been a recipient of the programme, I can vouch for it - LEAD works. But here's the thing ... it is not just for SMEs.'- Ken Parry, Deakin University, AustraliaThis is one of the first books to fully value and realize the connection between leadership and learning in SMEs. It provides a real-life narrative, encapsulating the development of business people on a leadership program for SME managers, whilst explaining the key theories, models and techniques that underpin the leadership methods and approaches deployed at each stage of the delegate's journey. The book follows three owner/managers over a ten-month period. Each chapter splits into two - an aesthetic narrative on the learning journey and a 'theory sandwich', which draws the reader's attention to the theories, models and debates underpinning the learning at each stage of the delegate's journey.Academics as well as students will benefit from the research-based examination of leadership learning in the SME context, as it will allow them to stand in the shoes of owners or managers. Policy makers and practitioners will also find the narrative both revealing and informative.Trade Review'The top 50 USA corporations lose $50 billion a year through failed strategy implementation, i.e. poor leadership. Without effective leadership, even the most outstanding growth strategies will fail. But whilst no one has succeeded in defining precisely what leadership is, there are nonetheless common elements that this book has brilliantly identified in the context of SMEs. So, the two ingredients of profitable growth are: a robust, customer-centred strategy (I have never known any company go bankrupt because of poor products - they go bankrupt because of a lack of customers); and inspirational leadership. They go hand in hand...They are inseparable. I will recommend this excellent book to all my SME clients.' --Malcolm McDonald, Cranfield University School of Management, UK'So often, leadership development programmes are dry and systematic efforts that don't engage leaders. This book, and its proven model for leadership development (LEAD), represents a new and exciting approach. It makes it clear to leaders in SMEs that leadership is an ongoing affair that can have a huge impact on the success of the enterprise. This is a major addition to the leadership literature - a must-read for scholars and practitioners alike.' --Ron Riggio, Claremont McKenna College'I thought the book provided a thought-provoking discussion of the LEAD programme and its step-by-step approach to leadership development. These are issues that businesses face daily . . . the book contained a number of policy recommendations, including that policymakers should engage major institutions to embrace partnerships with universities and private leadership development practitioners. . . . This recommendation very much chimes with the Government's current approach to business support.' --The Right Honorable George Osborne, MP, Chancellor of the Exchequer, UKTable of ContentsContents: Preface: Background and Introduction to LEAD 1. The Owner/manager, Leadership and Business Growth 2. Why is Leadership Learning Problematic for Small Business? 3. Leadership Learning 4. Coaching for Growth 5. Becoming a LEAD Delegate and Identity Development 6. Observational Learning 7. Single, Double and Triple-loop Learning 8. Human, Social and Institutional Capitals 9. Self-efficacy of Leading: Theoretical Importance of Exchanges 10. Bird’s Nest and Marbles 11. Reflection and Reflexivity 12. The Learning and the Changes 13. Ambitious Implications Epilogue - Turning LEAD into GOLD to GAIN: Business Alchemy and Work Based Learning References Index
£29.95
