Description
Book SynopsisCapitalise on big data to add value to your small business Written by bestselling author and big data expert Bernard Marr, Big Data For Small Business For Dummies helps you understand what big data actually is and how you can analyse and use it to improve your business.
Table of ContentsIntroduction 1
Part I: Getting Started with Big Data Basics 5
Chapter 1: Introducing Big Data for Small Businesses 7
Chapter 2: Digging into the Essence of Big Data 23
Chapter 3: Identifying Big Data Uses in Small Businesses 39
Part II: Unpacking Big Data 53
Chapter 4: Unpacking the Many Types of Data 55
Chapter 5: Discovering New Forms of Data 69
Chapter 6: Understanding the Technology Changes that Underpin Big Data 87
Part III: A Brave New World for Small Business 101
Chapter 7: Focusing on the Value of Insights 103
Chapter 8: Developing and Accessing Big Data Competencies 115
Chapter 9: Building a Big Data Infrastructure 131
Part IV: Show Time! Making Big Data Work for Small Business 149
Chapter 10: Creating a Big Data Strategy 151
Chapter 11: Applying Data in Your Business: Decision Making 163
Chapter 12: Applying Data in Your Business: Operations 185
Chapter 13: Creating a Big Data Culture in Your Business 199
Part V: The Part of Tens 211
Chapter 14: Ten Biggest Big Data Mistakes to Avoid 213
Chapter 15: Ten Free Big Data Sources 219
Chapter 16: Ten Key Big Data Collection Tools 225
Index 231
