Description
Book SynopsisTransform your small business into arevenue-generating machine with this step-by-stepmarketing resource
Running a small business is a funand rewarding experience.It'seven more fun and rewarding when clients and customers areclamoringto get a handonyour latest product or service. And effective marketing is the key to making that happen.
InSmall Business Marketing Strategies All-in-One For Dummies, small business experts from the United States Chamber of Commercewalk you throughevery single step ofdesigning, launching, running, measuring, and improving your company's next marketing campaign.Butdon'tworrywith Dummies,it's all aboutlearning made easy.
You'lldiscovertechniques that work in any kind of small business, fromfull-time trades to brick-and-mortar shopsandonline side-hustles.Starting at thebeginningof the marketing process,you'llmoveon tolearn howto blend different marketing methods,such ascontent, social, search, and traditional, to generate
Table of Contents
Introduction 1
Book 1: Setting Up Your Marketing Foundation 5
Chapter 1: Framing the Marketing Process 7
Chapter 2: Defining Your Customers 17
Chapter 3: Sizing Up the Market 49
Chapter 4: Setting Your Goals 61
Book 2: Getting Started with Your Campaign 73
Chapter 1: Tech Tools to Have 75
Chapter 2: Making the Business Case for Social Media 105
Chapter 3: Plotting a Social Media Marketing Strategy 131
Chapter 4: Managing Your Cybersocial Campaign 157
Chapter 5: Leveraging Search Engine Optimization (SEO) for Social Media 179
Book 3: Content Is King: Content Marketing 235
Chapter 1: Growing Your Brand with Content 237
Chapter 2: Creating a Content Marketing Strategy 259
Chapter 3: Long-Form Content Marketing: Blogging, Online Articles, Ebooks, and More 277
Book 4: Using Social Media 301
Chapter 1: Marketing and Communicating with Twitter 303
Chapter 2: Building a Following and Running a Facebook Marketing Campaign 325
Chapter 3: It’s All in Your Image: Instagram and Pinterest 349
Chapter 4: Marketing Yourself and Your Business with LinkedIn 373
Chapter 5: Being Prepared for What’s Next 389
Book 5: Incorporating Traditional Marketing 415
Chapter 1: Creating Marketing Communications 417
Chapter 2: Generating and Placing Print and Outdoor Ads 435
Chapter 3: Broadcasting Your Message 455
Chapter 4: Snail-Mailing and Emailing Your Customers Directly 469
Chapter 5: Looking At Brochures, Promotions, Trade Shows, and More 487
Book 6: Measuring Results 505
Chapter 1: Delving into Data 507
Chapter 2: Comparing Metrics from Different Marketing Techniques 523
Chapter 3: Making Decisions by the Numbers 545
Index 559
