Public relations Books

Book SynopsisWhy do some companies have a seemingly flawless reputation while others constantly fight a losing battle? Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. This book offers an insightful examination of how social media affects corporate reputation-building.

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Book SynopsisDigital Trust proposes new strategic models to create and reinforce consumer trust and build corporate value through social media platforms.Digital Trust provides an overview of how e-SMEs can use social media platforms to conduct their own research into increasing trust and engagement, with the positives and negatives highlighted for specific industry considerations. For enterprises that rely on e-commerce, engaging customers and building brand trust is vital for driving sales and achieving long-term success. Trust plays a critical part during the online shopping process and is a key precursor for consumer patronage, and social media can provide the ideal environment for SMEs to gain customer trust as part of their online operations.This book covers the challenges that e-SME branding is currently facing in the rise of digital and social media platforms, which facilitate and enable greater transparency, consumer empowerment and online activism. ATrade ReviewFacebook, LinkedIn, Twitter and other social networks have become one of the main touch-points through which consumers engage with brands. Yet, businesses often underestimate the significance of these platforms, not recognising them as major assets that should be protected and developed. In Digital Trust, Barry Connolly uses frameworks and case studies to demonstrate how businesses can improve their branding strategies by harnessing the full potential of social media to develop digital trust. -- Dave Chaffey, Co-Founder and Content Director, Smart InsightsThere may not be a more important topic in business these days than trust. In this carefully constructed and thoughtfully explicated examination, Barry Connolly offers academically sound and managerially practical tools to help firms build and leverage their perceptions of trust. -- Kevin Lane Keller, Professor of Marketing, Tuck School of Business at DartmouthTrust is the outcome of what an organization says and what it does. In Digital Trust, Barry Connolly explores how an organization can use digital platforms to communicate, engage and build trust with both stakeholders and consumers. -- Stephen Waddington, Managing Director, Metia and Visiting Professor at Newcastle UniversityBarry Connolly has produced a book that reminds marketers of the central role of trust in the relationship between consumers and brands. At a time when consumer data is being used in ever more complex ways in the digital and social media spaces, the need for businesses to behave in ways that develop and reinforce trust has never been greater. This book delivers a timely and useful guide to why and how this should be achieved. -- Matthew Housden, Principal Lecturer in Marketing, Greenwich UniversityTable of ContentsChapter 1: Introduction Chapter 2: Online Branding Chapter 3: Consumer Trust Chapter 4: Online Purchasing and Corporate Reputation within Social Media Environments Chapter 5: Consumer Engagement and Social Media Chapter 6: Conducting Social Media Research Chapter 7: Social Media Engagement Frameworks – Creating initial and continual consumer trust Chapter 8: Social Media and Corporate Value Chapter 9: E-SME Social Media Engagement Strategies

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Book SynopsisBrilliant PR just got easierYou are about to discover everything you need to know about Public Relations. PR is the practice of conveying messages to the public with the intention of changing the public''s actions by influencing their opinions. By targeting different audiences with different messages to achieve an overall goal, PR practitioners can achieve widespread opinion and behavioural change.Communications is seen as being a key element in business, with PR experts increasingly called on to advise senior management on appropriate communications strategies, before decisions are made, rather than being called on to defend them after they have been made. But PR is not just for self-conscious organizations. If you are looking for a job or an in-house promotion; or if you are trying to publicize a fundraiser for your local charity; if you''re trying to advance a cause, or you want others to appreciate your point of view, you need your voice to be heard.NowadTable of Contents : Sunday: Who needs PR? : Monday: External audiences : Tuesday: Dealing with the media : Wednesday: Social media : Thursday: Practical pointers for powerful press releases : Friday: Marketing communications : Saturday: Internal PR

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Book SynopsisHow many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media?This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit, it's WHEN. How a company deals with it will have lasting impact on their reputation, profits, and more. But for most organizations, when a crisis hits, they're caught off guard and ill-prepared. While essential, crisis plans are worthless unless properly executed, as the stories and examples featured throughout Crisis Ahead attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan.Crisis Ahead is for CEOs, senior staff, corporate communication professionals, HR and legal teams, boards of directors, and front-line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis, scandal, or disaster. This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for, survive, and bounce back from a crisis. It includes dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals - ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk - have prepared for, created, managed, and communicated about crisis situations.Trade ReviewWith real-time social media available to billions of people, a crisis is just one tweet or YouTube video away. However, when something does occur that has potential to affect your reputation, 'no comment' is not a savvy response. Crisis Ahead prepares you for effectively managing threats to your business. It's your guide to the strategies and tactics of effective real-time communications. Read it so you will be ready when (not if) crisis hits your organization. -- David Meerman Scott, marketing strategist, entrepreneur, and bestselling author of eleven books including The New Rules of Marketing and PRCrisis Ahead is the ultimate and invaluable survival guide for business executives who are knee-deep in a crisis and a handy reference book for company officials who want to prepare for the inevitable. Edward Segal helps you assess your readiness to handle a crisis and provides a practical handbook - packed with exciting real-world examples that required real-world solutions- for crisis communication planning everyone can benefit from. Edward's conversational writing style makes Crisis Ahead a quick and easy read and its innovative design ensures you can immediately find the advice and information you need before, during, or after a crisis. -- Mitchell E. Marovitz, Ph.D., APR, Fellow PRSA, Chair, Public Relations Program Business and Management Department, The Graduate School, University of Maryland Global CampusIn Crisis Ahead, Edward Segal puts his wealth of experience and knowledge about crisis management and communication at your fingertips. He has written a lively, engaging, and practical handbook that provides invaluable insights and advice for preventing, managing, and recovering from dozens of crisis situations. Crisis Ahead is like having your own personal crisis management expert available and on call 24/7. -- Karen Friedman, Karen Friedman Enterprises, Author of Shut Up And Say Something! and Ordinary People: Extraordinary LessonsCrisis Ahead is the one book every CEO and other company officials should have in easy each on their desks before, during, and after a disaster, scandal, or other emergency strikes. This is a quick and easy read with important advice and insights for anyone who helps lead or manage a business or organization. Don't wait until there is a crisis to figure out how to respond and recover from it. Do yourself and your organization a big favor and start reading Crisis Ahead today. -- Arnold Sanow, Author of Get Along with Anyone, Anytime, AnywhereGreat CEOs know the importance of contingency planning. They are ready for the crisis before it strikes. Edward Segal's Crisis Ahead provides a practical and realistic guide that reflects his diverse background as a PR consultant, CEO, corporate spokesperson, journalist, and astute observer of how others have responded to a variety of crisis situations. Edward is an authority on crisis management whose deep knowledge and extensive expertise is on full display in Crisis Ahead. All CEOs, managers, and boards of directors should read it as soon as possible. -- Jerry Matthews, Author, Reach Zenith: The 10 Intangible Skills of Great CEOsAssociations and nonprofit organizations sometime wrongly believe they are immune from a crisis, or that its impact will be minimal. It is not difficult to find news about organizations that have had to deal with million dollar embezzlements, violations of the law ("We didn't know") or a death at their planned event. Having a crisis response plan and resources is critical for survival for leaders, staff, and boards of directors Crisis Ahead, and the expertise and examples provided by author Edward Segal, are valuable tools. -- Bob Harris, CAE, The Nonprofit CenterEdward Segal's newest book is nothing short of crisis management gold. It is the smart, straight-forward, comprehensive, "how to" guide you need to get ready for and manage the unexpected and the unthinkable. Crisis Ahead is the one-stop, go-to reference guide on crisis management for anyone who starts, runs, or helps lead any business or organization. Why put your company or organization at risk by ignoring or denying problems that can impact your reputation, operations, and bottom line? By following Edward's comprehensive and practical advice, you can have the confidence and peace of mind that you are as ready you can be for any crisis and can bounce back from it as soon as possible. -- David Nellis, Principal, Executive Creative Director, Return on Investment marketing and communication agencyI know from my experience and research that proactive planning is critical in order for companies and organizations to successfully weather a crisis and come out even stronger on the other side. The bad news is that crises are inevitable. The good news is that in Crisis Ahead Edward Segal provides the protocols that are necessary to help ensure the survival of a business and the resiliency of its brand. -- Sweta Chakraborty, Ph.D., Risk and Behavioral Scientist, Millennium Leadership Fellow, The Atlantic Council, US Representative, We Don’t Have Time

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Book SynopsisWin More Business Awards! Gain a proven award-winning process, how to find awards to enter, what evidence to gather and tips for maximum entry standout. Learn what judges are looking for and how to maximise PR. From a multi-award winner and professional bid writer, who has helped clients win opportunities valued at over 3.7bn.

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Book SynopsisReputation is a strategic asset for all companies. Businesses with a good reputation are able to stand out, attracting the attention of investors and retaining the loyalty of customers and employees. "Reputation" can be somewhat of a vague form, but this book provides measurement tools and models for rigorous management of a company's reputation. Written by three leading practitioners and thinkers, this is a definitive and modern handbook to help companies and executives manage their corporate reputation and brand in today's highly competitive marketplace.

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Book SynopsisThis analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates.

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Book SynopsisThe only step-by-step guide to crisis management for the design andconstruction industry Accidents, lawsuits, labor walkouts . . . A crisis can come out ofnowhere to strike even the most responsible and safety-consciousdesign and construction companies. The good news is that when badthings happen, there are ways to navigate successfully through thetough times to get your company back on track and back in businessas soon as possible. The secret is to be prepared--and this bookshows you how. Written by one of the best-known experts in the field. Crisis Management gives you the detailed practical knowledge,tools, and techniques you need to get ready for virtually anycrisis situation--before it happens. With proven procedures, forms,and checklists to guide you through every step of the process, ithelps you to: * Anticipate, identify, and prevent potential crises whenpossible * Assemble and manage a quick-response crisis managementteamDevelop a comprehensiTable of ContentsCrisis Identification and Prevention. The Crisis Management Team. Components of a Crisis Management Plan. How Reporters Do Their Job. Working with Reporters in a Crisis Situation. More on the Good, the Bad, and the Truly Ugly. News Conferences. Communicating with Your Various Audiences When the News IsBad. Developing Positive Relations with the News Media through a PublicRelations Program. Training Your Employees to Be Prepared for a Crisis. Crisis Recovery. When Bad Things Happen to Good Companies: Two Case Studies. Conclusion. Appendix. References. Index.

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Book SynopsisA groundbreaking guide to making one of marketing''s most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn''t be taken apart. Fortunately, in this case, Nabisco didn''t heed the researchers'' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they''re throwing their money away. In this fascinating book, Goebert, a highly respected moderator with three decades of experience with focus groups, explains what''s wrong with how companies use the information. More importantly, she draws on her own experiences with clients like the New York Times, Tropicana, Maxwell House, Colgate, Maybelline, Lipton, Federal Express, and scores of other prestigious accounts to provide simple clear-cut guidelines on how Trade Review??there are some useful observations about the limitations of focus groups?? (Marketing, 31 July 2003)Table of ContentsListening 101: The Value of Focus Groups. Choosing the Voices: Who Should--And Shouldn't--Be in Focus Groups. Listening behind the Mirror: Who Should Be Listening. Listening over the Fence: The Moderator's Role. Total Hearing: The Art of Really Listening to Focus Groups. Consumer's Rule: Seeing the Consumer's Perspective on Products. Consumer Laments: Learning from Consumer Disappointment. Brand Standing: Uncovering the True Identity of a Brand. Lasting Bonds: The Emotional Attachment between Consumers and Brands. A Brand for All Times: The Essence of Loyalty. Brand Stewardship: The Strategies of Winning Brands. Outside Pressure: Protecting Brands in a Changing Marketplace. Have You Heard: Trends for the New Millennium. Focusing In: A Few Final Thoughts about Focus Groups. Index.

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Book SynopsisPublic relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR''s role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as wTrade Review"Stealth Communications offers us critical resources to apprehend the central role of public relations in transforming the conditions for an informed citizenry. Rich with case studies, historical reinterpretations, and contemporary analysis, this book should be required reading for students of media and democratic communication." - Melissa Aronczyk, Rutgers University "Now a multibillion-dollar global industry, the dark art of public relations has never exercised a more pervasive influence. Through judicious examples set in a careful historical framework, Jansen documents how a hidden torrent of managed publicity sweeps through our public sphere. Those who care about democratic decision-making will find Stealth Communications to be essential reading." - Dan Schiller, University of Illinois at Urbana-ChampaignTable of ContentsAcknowledgments 1. Introduction: Playing Fast and Loose with Words and Worlds 2. History Matters: Progressivism, Muckraking and Commercial Propaganda 3. The Spectacular Growth of Public Relations: The Industry 4. The Industry: PR Agencies and Holding Companies 5. Language Matters: Framing and Spinning 6. Globalization and Privatization of Public Affairs: Nation Branding 7. Fighting Fire with Fire: PR, Social Movements and NGOs 8. We are All in PR Now, Is There a Way Out?

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Book SynopsisPublic relations is, by design, the least visible of the persuasive industries. It operates behind the scenes, encouraging us to consume, vote, believe and behave in ways that keep economies moving and citizens from storming the citadels of power. In this important new book, Sue Curry Jansen explores the ways in which globalization and the digital revolution have substantially elevated PR''s role in management, marketing, governance and international affairs. Since the best PR is invisible PR, it violates the norms of liberal democracy, which require transparency and accountability. Even when it serves benign purposes, she argues, PR is a commercial enterprise that divorces communication from conviction and turns it into a mercenary venture. As a primary source of what now passes as news, PR influences much of what we know and how we know it. Stealth Communications will be an indispensable guide for students of media studies and public relations, as wTrade Review"Stealth Communications offers us critical resources to apprehend the central role of public relations in transforming the conditions for an informed citizenry. Rich with case studies, historical reinterpretations, and contemporary analysis, this book should be required reading for students of media and democratic communication." Melissa Aronczyk, Rutgers University "Now a multibillion-dollar global industry, the dark art of public relations has never exercised a more pervasive influence. Through judicious examples set in a careful historical framework, Jansen documents how a hidden torrent of managed publicity sweeps through our public sphere. Those who care about democratic decision-making will find Stealth Communications to be essential reading." Dan Schiller, University of Illinois at Urbana-ChampaignTable of ContentsContents Acknowledgments 1. Introduction: Playing Fast and Loose with Words and Worlds 2. History Matters: Progressivism, Muckraking and Commercial Propaganda 3. The Spectacular Growth of Public Relations: The Industry 4. The Industry: PR Agencies and Holding Companies 5. Language Matters: Framing and Spinning 6. Globalization and Privatization of Public Affairs: Nation Branding 7. Fighting Fire with Fire: PR, Social Movements and NGOs 8. We are All in PR Now, Is There a Way Out?

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Book SynopsisRob Brown graduated from York University and spent a year in radio before joining Staniforth as a PR account executive. He set up his own media PR business in the 90s, working with Granada Television, Channel Four and Endemol. He later joined McCann Erickson as PR Director with clients as diverse as Durex, Aldi, Peugeot and the NHS. In 2008 Rob returned to Staniforth, now part of the TBWA group, as its UK Managing Director.Trade Review'A thoroughly readable and practical source of information for anyone who wishes to dip their toe into the ever-expanding ocean of online PR.' Communication Director 'Public Relations and the Social Web provides an overview of the social web landscape and how it's changing the functionality and role of the traditional PR role.' Managing Growth 'A very readable introduction to public relations in the internet age.' Behind the Spin blogTable of Contents Chapter - 01: Something has happened to communications; Chapter - 02: The implications for communicators; Chapter - 03: The lunatics have taken over the asylum; Chapter - 04: The new channels; Chapter - 05: Digital PR and search engine optimization; Chapter - 06: The power of the new media; Chapter - 07: The new ethics; Chapter - 08: The blurring of channels; Chapter - 09: The battle for influence at the digital frontier; Chapter - 10: Horses and courses; Chapter - 11: Digital PR architecture; Chapter - 12: Tools of the trade; Chapter - 13: Evaluation and measurement; Chapter - 14: Dodging bear traps; Chapter - 15: The major players; Chapter - 16: The next big thing

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Book SynopsisNeil Richardson and Lucy Laville, currently teach PR and relations and marketing at Leeds Business School. They both come from a professional background. Lucy has worked in various senior PR positions across a variety of sectors. Neil has a fast amount of managerial experience in marketing, sales and customer service. Neil Richardson has written Develop Your Marketing Skills, A Quick Start Guide to Mobile Marketing and co-authored A Quick Start Guide to Social Media Marketing, also in the Creating Success series.Table of Contents Chapter - 00: Introduction; Chapter - 01: Public relations in business: an introduction; Chapter - 02: Where PR sits with advertising and marketing; Chapter - 03: Understanding strategic public relations; Chapter - 04: Working with the media; Chapter - 05: PR and developments in online communications; Chapter - 06: Stakeholders and customers: how to develop and maximise relations; Chapter - 07: Crisis, what crisis?; Chapter - 08: Internal communications; Chapter - 09: Getting the facts right: using research to create a competitive edge; Chapter - 10: How much should good public relations cost?; Chapter - 11: PR championing ethics and sustainability

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Book SynopsisCaroline Black is a highly experienced corporate, consumer, business-to-business and crisis management communications professional. She has worked with large private-sector organizations, government departments, educational establishments and charities. Her clients include Sainsbury's, Pedigree Petfoods, the Foreign and Commonwealth Office, Brasenose College, Roehampton University, Cancer Research UK and Sightsavers. She is a Licentiate of the CIPD and an approved trainer for the CIPR. She acts as a conference chair, and lectures and speaks regularly on communication issues. She runs her own independent PR consultancy.Trade Review"Long before press releases and hashtags, public relations existed, playing a vital role in the way organisations communicated. In ancient Rome, fight directors at the Coliseum fostered word of mouth recommendations of their shows, aware this provided a greater pull to the masses than graffiti proclaiming the times of future events. It is anecdotes and case studies such as this that make Caroline Black's new book an enjoyable read. The handbook is billed as a complete introductory text to the world of PR. It provides those new to the industry and those looking to enter it with a full breakdown of the skills required to prosper as a PR professional and delivers an understanding of how PR operates and interlinks with the wider world." * Liam Keogh, PR Week *"If you're starting out in public relations for the first time then be sure to get yourself a copy of The PR Professional's Handbook by Caroline Black. This new CIPR stamped book covers key communications theories, provides practical advice around skills and uses case studies to highlight proof points." * Michael White, Digital Consultant, Keene Communications and blogger at thoughtsymposium.com *"An absolute 'must-have' for anyone whose work responsibilities include any aspect of public relations." * Midest Book Review, Library Bookwatch, The Business Shelf *Table of Contents Chapter - 00: Introduction; Chapter - 01: The role and importance of public relations in organizations; Chapter - 02: Key theories for public relations practitioners; Chapter - 03: The professional public relations practitioner; Chapter - 04: Planning and evaluating public relations; Chapter - 05: Public relations, marketing and related disciplines; Chapter - 06: Understanding audiences; Chapter - 07: Using the right communications channels and tactics; Chapter - 08: Creativity in public relations; Chapter - 09: Visual communications; Chapter - 10: Public relations essentials for issues, incidents and crises; Chapter - 11: Essential skills for the PR practitioner

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Book SynopsisTom Watson is Professor of Public Relations at Bournemouth University, with a focus on applied research and professional practice. He was formerly Associate Professor and Head of the School of Communication at Charles Sturt University in Australia and was chairman of the UK's Public Relations Consultants Association from 2000-2002. Paul Noble FCIPR is an independent PR and communications trainer, consultant and facilitator. A CIPR Approved Trainer and e-learning specialist, he provides management support to growing PR consultancies, and is chief examiner of the CIPR's Advanced Certificate. Paul has 30 years' experience in senior consultancy, in-house and academic environments.Trade Review"An excellent overview of the current status of PR evaluation." * Professor Philip Kitchen, Chair in Strategic Marketing, Hull University Business School *"Watson and Noble explore the strategy behind assessing PR, with examples of what works from around the world." * Supply Management *"This authoritative book is a must-read for professionals and academics alike. It shows how strategic communication can be planned, measured and aligned to overall organizational goals." * Professor Dr Ansgar Zerfass, University of Leipzig, Germany, and Bl Norwegian Business School, Oslo; President, European Public Relations Education and Research Association, Brussels *"I recommend Evaluating Public Relations as a guide to the theory and best pratice that will enable you to define objectives and measure the impact of your work." * Stephen Waddington, Director, Ketchum Europe, and President, the Chartered Institute of Public Relations (CIPR) *"AMEC applauds the new edition of Evaluating Public Relations. I hope this practical book becomes mandatory reading for every PR professional, because without being able to prove the value of what you do, you undermine your role." * Barry Leggetter, CEO, the International Association for Measurement and Evaluation of Communication (AMEC) *Table of Contents Chapter - 01: Principles of public relations theory and practice; Chapter - 02: Evaluation and communication psychology; Chapter - 03: The history and culture of PR measurement and evaluation; Chapter - 04: Gathering and interpreting information; Chapter - 05: Evaluation structures and processes; Chapter - 06: Developing a media evaluation system; Chapter - 07: Evaluation in practice – case studies; Chapter - 08: Objectives and objective setting; Chapter - 09: Relationship management and crisis communication measurement; Chapter - 10: Evaluating social media; Chapter - 11: Linking PR activity to business

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Book SynopsisShaun Smith is founder and partner of the customer experience consultancy Smith+Co, working with leading brands. A thought leader on customer experience strategy, he has featured many times on CNBC's Ask the Expert. He is the co-author of Bold (Kogan Page), Uncommon Practice and Managing the Customer Experience.Andy Milligan is a leading consultant on brand culture. He has worked for almost 20 years advising major organizations on brand building, customer experience and internal culture. Andy appears regularly in the media. He is the author of Brand it Like Beckham and co-author of Bold (Kogan Page), Uncommon Practice and Don't Mess with the Logo.Trade Review"To define a purpose that will galvanise the entire organisation is a leap of faith and requires strong leadership, but it also requires the clear and compelling process outlined in this book if you are to embark on this incredible journey." * Patrick Dempsey OBE, former Managing Director of Whitbread Hotels & Restaurants *"Shaun and Andy have created another great book, On Purpose, describing simply how great businesses use purpose and focus to fill customer needs and create value. Well done." * Vernon W. Hill II, Founder/Chairman of Metro Bank *"Creating a WOW experience for customers starts with creating a WOW experience for employees and both need to be based on your purpose. This book can show you how." * Tony Hsieh, CEO of Zappos.com, Inc. and New York Times bestselling author of Delivering Happiness *"With their latest book, Shaun Smith and Andy Milligan delve even further into the fabric of customer-focused companies, exploring the very purpose of these brands, and making a convincing correlation between customer advocacy and a strong sense of company purpose.... But On Purpose isn't just thought-provoking - it is also action-provoking. It will surely generate an urgent sense of soul-searching amongst those whose brands are built as money-making machines. But it will also encourage those brands built on more purposeful foundations to revisit their philosophies and ensure that these are being clearly communicated both to employees and customers. The key message of this terrific book is that brands need to be engaging and inspiring to stand out from the crowd. And without a clear sense of purpose - within the company, its leaders, its staff and its communications - brands will struggle to be distinctive." * Neil Davey Editor, MyCustomer, Group Editor SIFT MEDIA *"Shaun Smith and Andy Milligan have added another strong chapter to their purpose. This is a must read for any leader who is looking at differentiating their business by asking the important "why" and "why us" questions. It will provide excellent guidance on how to create your own journey and, most importantly, how to stick to it once your business purpose has been found." * Frans-Willem de Kloet, Managing Director & CEO UPC Czech Republic *"No successful business leader of the future can feel exempt from reading this remarkable book. It is by two global experts, extremely readable and compelling in its key message to place customer experience at the very core of every business." * Roger Harrop, The CEO Expert, Author, International Speaker *"Every now and then a truly cutting-edge book comes along that changes everything we know about the secrets of organizational greatness. On Purpose is a profound yet practical book no leader should miss reading. Laced with powerful examples and pragmatic practices, and written in a poignant style, Smith and Milligan reveal the mysteries of long-term enterprise success." * Chip R. Bell, author of The 9½ Principles of Innovative Service *"'On Purpose' wonderfully, informatively and encouragingly, brings to life the importance of a brand recognising the importance of having 'an authentic and credible sense of purpose'. It explores why this matters to consumers and employees alike - we all need to have an emotional connection with the purpose of a brand. ... Whether you are looking for validation of existing knowledge; new ideas to take your approach to Customer Experience forward; or just inspiration from two of the most experienced 'specialists' around, this cracking book has something for everyone interested in wanting to answer this fundamentally critical question: "what purpose does my business serve"." * Ian Golding, Customer Experience Specialist and Certified Customer Experience Professional, Customer Experience Consultancy Ltd *"Great book - highly recommended!" * Joe Pine, co-author of The Experience Economy *Table of Contents Section - ONE: Stand Up; Chapter - 01: Purpose Driven; Chapter - 02: Purposeful Leadership; Section - TWO: Stand Out; Chapter - 03: Infectious Communication; Chapter - 04: Distinctive Customer Experience; Chapter - 05: Continuous Innovation; Section - THREE: Stand Firm; Chapter - 06: Cult-Like Culture; Chapter - 07: Distinctive Employee Experience; Chapter - 08: Experience Measurement; Chapter - 09: Never Stand Still; Chapter - 10: On Purpose Profile; Chapter - 11: How to Implement – Successfully; Chapter - 12: Putting the Principles into Practice

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Book SynopsisRobert Taylor is one of the UK's most experienced media trainers: his trainees include more than 1,000 executives from the Foreign and Commonwealth Office, the Department for International Development and the British Council, including ambassadors. Other clients have included the executive management teams of the Olympic Delivery Authority for London 2012, senior executives at Accenture, BT, British Airways, FedEx, SAP, Orange, Oracle, SITA and a huge range of public sector bodies and charities. He has been the leading media trainer of the Chartered Institute of Public Relations since 2008.Trade Review"Robert Taylor shares a lifetime of experience training spokesmen for media interviews in this one book. It's a treasure trove of information, examples and guidance. Quite simply, if you love or fear giving media interviews you will learn something from Robert's expert advice." * Vickie Sheriff, Former Official Spokesman for the Prime Minister *"Robert Taylor's book provides a thorough and comprehensive approach to media training. Full of good guidance, smart thinking and useful examples, this book demonstrates Robert's in-depth knowledge and experience in the world of media and is a 'must read' for anyone preparing for a media interview." * Henrietta Mackenzie, Associate Director, Edelman *"Robert is a genuine master of his craft." * Marc Cornelius, Founder and Managing Director, 80:20 Communications *"Packed with tried and trusted tactics and dozens of examples from real life situations, this is an essential read both for newcomers and experienced spokespeople wanting to stay ahead of the game." * Cathie Burton, Spokesperson, Head of Communication and Media Relations, Organization for Security and Co-operation in Europe *"As a new charity... it's really important that we use media interviews to raise awareness of our work and increase support for our cause. Robert's coaching and techniques make sure we get the most out of every opportunity to tell 'the world' what we do and why it's so important." * Jonathan Ludford, National Communications Manager, Canal & River Trust *"Undertaking a media interview is always challenging but these...hints and tips make that challenge less daunting, indeed almost something to look forward to.... An entertaining read, combined with sound practical advice, ranging from how to construct a message sandwich through to ideas about posture, breathing and relaxation." * Caroline Black FCIPR, Managing Director, Caroline Black & Associates *"Robert Taylor is one of the few trainers in the market who can call upon real-world experience, supporting theory and anecdotal evidence to make his case....This book will be of great interest to students and practitioners." * Michael Johnson, former editor of International Management magazine and director of McGraw-Hill World News *"Robert Taylor writes with authority on a subject he knows inside out and with the same easy style you get in his face-to-face workshops. Robert's model works equally for a private sector client, public sector body or a not-for-profit, and has become a core part of our organisation's media training programme. I'd certainly encourage any press officer to read Media Interview Techniques before prepping their spokesperson for media calls." * Krysteen Ormond, Public Relations & Media Manager, Falkland Islands Government *"Today's news isn't gone tomorrow: we're reminded that it will be available online and will influence a brand's future for decades. Robert's crystal clear writing style, along with the exercises ending each chapter, will give any spokesperson or executive the confidence to develop constructive relationships with important influencers across all media channels." * Donald Johnson, Head of Brand Strategy, National Grid plc. *"Robert Taylor is as thorough as they come and this guide reflects his detailed approach. It is an important reference point for companies and PR practitioners alike and will definitely be an additional tool we use when advising our clients, both global and start-up companies. Preparation prior to interacting with the media is integral and something we prioritise at Spider PR and this will definitely enhance our stringent briefing process." * Jessica Dixon, Director, Spider PR *Table of Contents Chapter - 01: Why do a media interview? Chapter - 02: Preparing for your interview; Chapter - 03: How to create a resonant message; Chapter - 04: Keeping your cool; Chapter - 05: Voice and body language; Chapter - 06: The perfect tone of voice; Chapter - 07: Keeping control of the interview; Chapter - 08: Winning over sceptical and hostile audience; Chapter - 09: Crisis media interviews; Chapter - 10: Capitalizing on your interview

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Book SynopsisAndrew Griffin is a corporate reputation specialist. He advises some of the world's leading companies and most trusted brands on crisis management, issues management and corporate citizenship. Andrew is managing director of Regester Larkin, the international reputation risk management consultancy which is credited with pioneering best practice systems across all sectors in this specialist discipline. He is a regular speaker, writer and commentator in this critical area of management and corporate communications.Trade Review"The need to protect a company's reputation has become an ever more pressing concern for CEOs and corporate boards. This book, by a leader in the field, provides a comprehensive guide for leaders to get it right. Filled with case examples and useful concepts it belongs on every executive's desk." * Dr Daniel Diermeier, Kellogg School of Management and author of Reputation Rules *"In an increasingly transparent world, the spotlight finds companies with an issue or a crisis very quickly. There is a real premium attached to learning from others and being well prepared: this book should be required reading for every member of the executive team." * Caroline Hempstead, VP Group Corporate Affairs, AstraZeneca plc *"Beautifully written, practical, relevant, clear and usable. Should be on the bookshelf of anyone interested in this area. This is the book I wish had been available when I first started learning about Crisis Management - an invaluable resource." * Kieron O'Keefe, Head of Crisis Management, BG Group *"...a well laid-out, easy to follow, and practical book, with plenty of website links to follow [...] Griffin makes and authoritative and readable case for reputation and crisis management as something central to doing a business and running an organisation." * Professional Security Magazine *"I have read a few books in recent years on crisis and reputation management and this is by far the best. Griffin's latest offering [...] is easy to read and incredibly engaging. His 20 years of experience in reputation management really shines through. The book is constantly brought to life with a host of case studies and examples of firms that got their reputation management strategy wrong and are still paying the price (for example BP and the Deepwater Horizon oil disaster), compared with those that got it right (Tesco and the horsemeat scandal). [...] This book goes further than just a must-read for those in PR. As Griffin points out, BP, News International and the BBC have all faced scandals over the past few years that have been dealt with badly and resulted in CEOs stepping down and commercial damage. This book is surely a must-read for any CEO who values the reputation of their company and wants to preserve it for as long as possible." * Lisa Elliot, PR Week *"crucial reading, not only for communication professionals, but for CEOs and board members, too....Griffin explores the anatomy of multiple high-profile corporate crises... [and puts] forward a number of new analytical models to help anyone responsible for protecting their organisation's reputation understand both how to manage a crisis and how to predict and prevent one before it materialises. In addition to this robust new theory, Griffin's book is full of practical tips. From detailed guidance on how to run a crisis exercise, to tried-and-tested advice on what messages will resonate with stakeholders in an emergency, the book provides a valuable manual for any company that wants to ensure it is crisis prepared." * Communika (PRISA) *Table of Contents Chapter - 01: Reputation: what it is and why it matters; Chapter - 02: The challenging climate in which reputations are managed; Chapter - 03: What are the risks to reputation?; Chapter - 04: Externally driven issues; Chapter - 05: Internally driven issues; Chapter - 06: Externally driven incidents; Chapter - 07: Internally driven incidents; Chapter - 08: Interrelated risks; Chapter - 09: Managing reputation risk through the life cycle; Chapter - 10: Predicting reputation risk; Chapter - 11: Preventing reputation risk; Chapter - 12: Preparing for acute reputation risk; Chapter - 13: Resolving risks to reputation; Chapter - 14: Responding to immediate reputation risk; Chapter - 15: Recovering from reputation damage; Chapter - 16: Where next for crisis, issues and reputation management?

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Book SynopsisPatricia J Parsons APR, FCPRS spent 26 years as a faculty member and former chairman in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada retiring recently as a full Professor. Her research, writing and teaching focused on public relations ethics and strategy, and healthcare communication. She is the author of a dozen books and numerous papers for the professional and lay press. She is accredited in public relations and is a member of the Canadian Public Relations Society's College of Fellows. Prof. Parsons lives in Toronto and can be reached via email at ethicsinpr@gmail.com or via Twitter @ethicsinpr.Trade Review"This book offers students and practitioners of public relations a lively and engaging conversation around everyday ethics. Patricia Parsons challenges us to reflect on our hidden assumptions and darker motives when issuing misleading news releases, concealing sources or even using the office copier for personal stuff. There should be a copy by every PR water cooler." * Johanna Fawkes, Senior Lecturer in Public Relations, Charles Sturt University, Australia. Author of Public Relations Ethics and Professionalism: the Shadow of Excellence (Routledge, 2014) *"Too often, the PR industry finds itself jammed between those who see ethics as irrelevant and those who view it as a branch of moral philosophy. Many of our colleagues hear 'ethics' and turn off altogether. 'Ethics in Public Relations' provides a pragmatic antidote to this malaise. Rooted in reality and pointing to professionalism, it reminds us of our societal responsibility. It's readable, digestible and provocative. Whether you consider yourself to be a student, a scholar or neither, I contend that you ought to be both. As such, this book challenges you head on. 'Do unto others as you would have them do to you' isn't a platitude, it's our raison d'être. Read, learn, implement and enjoy!" * Jason MacKenzie, Found. Chart. PR Chartered Marketer FCIPR FCIM; Managing Director, Liquid; 2017 President, Chartered Institute of Public Relations *"Rooted in reality and pointing to professionalism, Ethics in Public Relations reminds us of our societal responsibility. It is readable, digestible and provocative." * Jason MacKenzie, Managing Director, Liquid *"Praise for previous edition: Should be a required textbook for any student or practitioner of public relations. Highly recommended." * Choice *Table of Contents Section - PART 1: What Lies Beneath Chapter - 01: Before we begin: New profession... or one of the oldest? Chapter - 02: Lies, truth and honesty: their role in PR practice Chapter - 03: Truth, trust and the virtue of being ‘good’. Chapter - 04: Whose rights are right? Chapter - 05: The trouble with rules Chapter - 06: Utilitarianism: Right acts and wrong reasons Section - PART 2: Ethics and the Practitioner Chapter - 07: Your moral development: Cultivating respect and humility Chapter - 08: Codes of ethics: The good, the bad and the (almost) ugly Chapter - 09: Conflicts of Interest: Sex and other relationship issues Chapter - 10: (Very) personal ethical decisions: Whistle-blowing and moonlighting Section - PART 3: Strategies and Dilemmas Chapter - 11: Public Relations ethics and traditional media Chapter - 12: Public Relations ethics and social media Chapter - 13: Persuasion propaganda and advocacy: The ethics of influence Chapter - 14: Supporting ‘good causes’: bad ethics or bad taste? Chapter - 15: Deceptive authorship: Ghost-writing and plagiarism Section - Part 4: Organizations, Ethics and PR Chapter - 16: Making decisions: The true reality of everyday ethics Chapter - 17: PR and the corporate ethics programme Chapter - 18: The future of ethical PR: education and leadership Chapter - 19: Appendix 1: For your bookshelf Chapter - 20: Appendix 2: Chartered Institute of PR Code of Conduct Chapter - 21: Appendix 3: Guidelines for the ethics audit

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Book SynopsisNeil Richardson is a Senior Marketing Lecturer at Leeds Beckett University and a Chartered Institute of Marketing Course Leader. He has over 20 years of experience in sales management, marketing and customer service in the B2B sector.Neil Kelley is a Senior Examiner for the Chartered Institute of Marketing (CAM Marketing and Consumer Behaviour) and Senior Lecturer for Marketing at Leeds Beckett University. He was previously Senior Territory Manager for Electronic Arts, contributing to the marketing and promotion of products such as The Sims and a variety of EA Sports titles.Jon James is a Senior Lecturer in Marketing at Leeds Beckett (formerly Leeds Metropolitan) University. Jon has provided strategic business & marketing consultancy to organisations in both the public and private sectors. His research interests include global & international marketing, marketing management and SME development.Table of Contents Chapter - 20: Cost or sacrifice; Chapter - 21: Services and sustainability; Section - SIX: What does the future hold?; Chapter - 22: What does the future hold? Chapter - 19: Customer benefits; Chapter - 18: Convenience for customers; Chapter - 17: Communications; Section - FIVE: The marketing mix; Chapter - 16: Barriers to adopting sustainable marketing planning: And how to overcome them; Chapter - 15: Resource allocation: Monitoring, evaluation and control; Chapter - 14: Marketing objectives, strategy formulation and tactical implementation; Chapter - 13: Situation review: The internal (micro) and external (macro) environments; Chapter - 12: Goal setting: Mission (or vision) statement, corporate objectives and gap analysis; Section - FOUR: Marketing planning; Chapter - 11: Communities and networks; Chapter - 10: Acquiring, retaining and satisfying customers; Chapter - 09: The sustainable customer; Chapter - 08: Users and/or customers?; Chapter - 07: How stakeholders make buying decisions; Section - THREE: Building relationships; Chapter - 06: Systems and customer-centricity; Chapter - 05: Digital marketing and research; Section - TWO: Knowing your own company; Chapter - 04: Marketing and sustainability: Separating facts from fiction; Chapter - 03: Orientations; Chapter - 02: Why do companies fail?; Chapter - 01: Developments in society; Section - ONE: Changing landscapes;

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Book SynopsisJonathan Gabay is a creative strategist, educator and writer. He has held several major advertising and marketing roles, including that of Group Creative Head at Saatchi and Saatchi Direct, where he worked with some of the most respected names in creative advertising, marketing, PR, the media and education. His books and business insights are featured throughout academia and regularly sought by news media including CNN, ABC, BBC and Bloomberg.Trade Review"Loyalty and retention have now become the cornerstones of modern sales and marketing and the winners of the future will be those brands that convince consumers they are not another 'me too' commodity but a trusted and valued 'us two' relationships. This... book... looks at topics such as neuroscience, psychotherapy and practical psychology....I would recommend this book to anyone involved in brand marketing, social media and business communications." * John Joe McGinley, Principal at Glassagh Consulting, for FT Adviser *"Brand Psychology - supported by research from some of the world's leading psychology, business and management authorities - explains how the most complex data-processing system ever created - the human mind - tries to make sense of modern 'sophisticated' marketing & the data that drives it. Gabay explains the importance for brands to understand the nuances of why people buy - or otherwise - using techniques that cannot be outsourced to data scientists." * Sally Hooton, The Global Marketing Alliance *"Brand Psychology is unquestionably extensively researched, well explained, and supported with great case studies to illustrate the points being made. Gabay delivers an impressive, insight-filled and stimulating book that will change how you see the world around you and your own actions, and uncovers what is really driving consumer attitudes and behaviours." * John Ling, Chartered Institute of Marketing's Creative Communications Group Advisory Board *"a very thorough and engaging book which will become a must-read for all those working in and with branding, as well as a fascinating book worth reading for anyone with an interest in business and branding." * The Bookbag *"It is a very useful guide for managers to understand what they need to do, and what their organisation's brands need to address, to convince buyers of the values of their brands. It covers ethics, consumer perceptions, big data, online disinhibition, media relations, technology channels, the psychology of the modern CEO and the language of brand storytelling. It will challenge the reader at the end of each chapter with 'Mind Prompts'. Did you know that within the space of a generation, consumers' expectation reflex has truncated from 10 days to 10 minutes? Do you know why it's important to know?" * Malcolm Morley, author of Understanding Markets and Strategy *"Excellent!" * Anouk Pappers, Cool Brands People *"an excellent detailed study of branding from both the brand and consumer perspective, backed up by case studies and advice from neuropsychologists, economists and industry participants." * Roger Dooley *"Brand Psychology... takes a very human approach to the implications of Big Data" * Smart Insights *Table of Contents Chapter - 00: Introduction; Chapter - 01: Believing is not seeing. Seeing is believing; Chapter - 02: Lies, excuses and further justifications for inconvenient truths; Chapter - 03: Brains, brands, bytes, Bolshevik brawls and teenage tantrums; Chapter - 04: Cloud-high reputations, big media personalities and bigger data; Chapter - 05: Smoke and mirroring; Chapter - 06: Rings of confidence; Chapter - 07: Egg whites, whitewash and snowflakes; Chapter - 08: Flattered trusted minds and fluttery trusting hearts; Chapter - 09: Under the influence; Chapter - 10: From addictive self-interests to interesting selves; Chapter - 11: Brand me; Chapter - 12: Maslow: misunderstood?; Chapter - 13: The church of brand ideology. Open for redemption 24/7; Chapter - 14: In the spotlight; Chapter - 15: Can we still be friends?; Chapter - 16: IDs and CEGOs; Chapter - 17: You don’t have to be mad to work here: brand leadership and psychosis; Chapter - 18: Big boys don’t cry; Chapter - 19: The authentic employer brand; Chapter - 20: Brand stories: tell – don’t yell; Chapter - 21: Rhetoric, rules, reasoning; Chapter - 22: The final question first

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Book SynopsisAnnabel Dunstan has worked in marketing and communications in senior positions at top firms and in-house. She co-founded the engagement consultancy Question & Retain whose clients include Suzuki, PizzaExpress and Ferrero. Imogen Osborne has spent over 20 years in senior communications leadership roles at Skype, Cisco and Edelman. In 2018, she set up the Pulse Business, building on eight years of experience working with real-time insight and helping companies understand how to take advantage of it.Trade Review"This book made me re-evaluate our internal communications entirely, and its importance at the centre of a global business. I run a successful "people business" and this book has reminded me, simply and clearly, that I can be doing so much more to communicate internally to ensure inspiration, motivation and loyalty among our most important company asset - our talent." * Molly Aldridge, Global CEO, M&C Saatchi PR *"The People Business is a fantastic testament to how internal communication has found its professional feet and is driving organizational performance with a unique and valuable set of skills, knowledge and expertise. At the Institute of Internal Communication (IoIC) we are committed to raising the profile and credibility of the profession and are delighted to support this book with its contribution from the IoIC President, Suzanne Peck." * Jennifer Sproul, Chief Executive, Institute of Internal Communication *"Running a business has never been more complicated. Being able to deal with fast-changing external risk demands a clear understanding of your internal audience. That's part of what Q&R do; and that understanding is what Annabel Dunstan and Imogen Osborne have shared in this timely and vital book." * Ian Henderson, CEO of communications agency AML Group *"A clear, simple, easy-to-read, case-study-led book for anyone who wants to unlock the secrets of internal communications and employee engagement. I believe that real-life examples always give the deepest insights; this is great content for practitioners, experts and novices alike." * BJ Cunningham, speaker, brand guru and renowned entrepreneur *"I thoroughly recommend reading The People Business if you're serious about your communications career. It's packed full of advice and ideas and accurately reflects the vibrancy of working in this field." * Rachel Miller, Director, All Things IC *"You can't take people with you unless they know what's going on and feel involved. Not in a fast-paced, multichannel world. In The People Business internal communications experts bare all in the name of best practice." * Tanya Hughes, President, SERMO Communications, Talk PR *"Dunstan and Osborne have assembled an outstanding group of people at the leading edge of thinking and practice in engagement communications. Page after page of provocative ideas and practical insight make The People Business a landmark book in the development of the craft of workplace communications." * Liam FitzPatrick, Managing Partner, Working Communication, and co-author of Internal Communications, also published by Kogan Page *"A book that gives a real feel for the issues confronting internal communications teams - remote working, multichannel media, millennial expectations - and shows how 10 top firms are trying to tackle them. Each chapter can be used to stimulate classroom discussion and learning about real business challenges." * Trevor Morris, Professor of Public Relations, Richmond University, and Former Chairman/CEO of several companies in the PR and recruitment industries *"The People Business is a fascinating look into the world of internal communications, acknowledging its humble beginnings while looking ahead to its continuing evolution as a critical business function. The People Business is packed full of insight and practical tips - a must-read for any IC professional." * Helen Deverell, Director, HD Communications *"Every now and then a book appears that has to be read from cover to cover, absorbed and then shared with colleagues and business friends. The People Business is one such book. Dunstan and Osborne should be commended for a very original and hugely useful publication. I wish I'd had the benefit of their insights 30 years ago." * Laurence Rosen, Founder and former CEO, Office Angels, and CEO/Chairman of several PR and recruitment companies *Table of Contents Section - 00: Introduction; Section - 001:: STORIES FROM THE COALFACE; Section - 01: Telefónica Digital: How a culture of openness and transparency ensures that employees feel constantly up-to-date with internal change and the impact of external influences in a highly regulated business; Section - 02: Managing and measuring employee engagement: Experience in a competitive industry sector with traditionally high levels of staff turnover; Section - 03: Grant Thornton: How the evolution of an authentic internal voice is helping to drive essential change in an increasingly turbulent and challenging climate for business leaders; Section - 04: BG Group: How your ‘employer brand’ is a dynamic and innovative power tool to unite a global workforce throughout corporate change; Section - 05: GE Capital: How a coaching culture is helping a finance company to embrace major change and extract maximum value from face-to-face communications in a global structure; Section - 06: Heathrow Airport: How one organization is effecting major cultural change and developing a new generation of leaders by empowering its people to understand their own strengths – and align themselves with company values; Section - 07: Just: How a brave and bold approach to internal communications is supporting a merger at the innovative retirement income specialist – and building channels that exploit the millennial world of social media to the max; Section - 08: The Institute of Internal Communication: How a professional body is leading the way in setting 21st century standards for excellence in internal communications and the importance of driving change from the inside; Section - 09: April Six: How team building and connected leadership are helping a service business to go global without losing sight of core values that are being driven from the very top; Section - 10: Natural England: How strong story-telling, data and insight are helping to confirm IC as enabler, not mail box, at one government agency; Section - 11: Summary; Section - 12: Twenty top tips for successful internal communicators;

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Book SynopsisTom Lunt is the Programme Leader for International Events Management at the University of Surrey. He is former senior lecturer at London Metropolitan University and spent nine years working in fundraising events with organizations such as Christian Aid and the Royal Star & Garter Home for disabled servicemen and women.Eva Nicotra is Senior Lecturer at London Metropolitan University, teaching event planning, events marketing and sponsorship, and live music events promotion. She is an accomplished events and music industry professional and previously ran her own events management company for live events, charity fundraisers, concerts and festivals.Trade Review"In the ever-changing and burgeoning world of live experiences, this book manages to step back and take a firm grasp on the vital discussions and dynamics around sponsorship and fundraising events." * Nick Adams, Founder and Managing Director, Sense *"Writing a book that will be useful for practitioners yet also appeal to an academic audience is difficult. Tom Lunt and Eva Nicotra have pulled it off. The authors demonstrate how academics in vocational fields such as event management might contribute to the improvement of practice." * Professor Rhodri Thomas, Dean, School of Events, Tourism and Hospitality Management, Leeds Beckett University *"This is one of the first texts to address finance, fundraising and sponsorship issues in a way that is immediately relevant to events managers. The mixture of research, professional insights and industry case studies means that this book will be equally valued by teachers and students." * Dr James Kennell, Principal Lecturer and Programme Leader for Events Management, University of Greenwich *"Event sponsorship and fundraising are critical to the success of any event delivered in today's highly volatile and politicized world. An extremely important text examining the challenging and innovative world of sponsorship and a welcome addition to the event management literature." * Dr Jane Ali-Knight, Professor of Festival and Event Management,Edinburgh Napier University *Table of Contents Chapter - 01: Introduction to event sponsorship, fundraising, partnerships and relationship development; Chapter - 02: Event sponsorship at the centre of the integrated marketing communications mix; Chapter - 03: Delivering event sponsorship campaigns; Chapter - 04: Identifying and securing sponsors and funding opportunities; Chapter - 05: Prospecting for grant funding and sponsorship: case studies from Scottish cycling events; Chapter - 06: Preparing and delivering a sponsorship pitch; Chapter - 07: Managing relationships with sponsors and funding bodies; Chapter - 08: Legal issues in event sponsorship and fundraising; Chapter - 09: Evaluating sponsorship and grant-making relationships; Chapter - 10: Where next for event sponsorship and fundraising?; Chapter - 11: Practical templates to kick-start your event sponsorship and fundraising; Chapter - 12: Afterword – building your career in sponsorship and fundraising

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Book SynopsisShirra Smilansky is CEO and Executive Creative Director of Electrify Worldwide Ltd, an international brand engagement agency working with clients such as L'Oreal Luxe, Carling, Selfridges, Harvey Nichols, Lancome and Yves Saint Laurent. She is the Co-founder of an MA degree 'Experiential Meets Digital' and former Visiting Professor at London Metropolitan University. With over 15 years in the industry, Smilansky is an impactful thought-leader, entrepreneur and innovator in experiential marketing, co-founding her first company BlazinStar Experiential back in 2003.Trade Review"A very clearly written and inspiring guide, demonstrating a unique approach to integrated experiential marketing that carefully explains the methodology in a concise and effective manner." * Hamish Millar, Marketing Manager, Pernod Ricard UK *"The must-read guide on experiential marketing that covers the changing world of the retail landscape, with simple models and objectives, in order to execute winning solutions for the increasing demands of consumers." * Mark Robinson, Retail Sales Director, Silentnight Group *"This book is amazing. It's more than just a how-to guide - it's also a "what is" and a collection of great case histories. Need answers, guidance or inspiration? Look no further. It's essential reading for any modern marketer!" * Kevin Jackson, Editor-in-Chief, Live Communication Magazine *"In presenting experiential marketing as a methodology, rather than a channel, Smilansky offers advice and insights relevant to B2C and B2B businesses of any size. One-way communication channels are the way of the past; learning how to foster authentic two-way conversations is the next challenge. Anyone interested in building a strong and lasting relationship between their customers and their brand needs to read this book." * Lynn Morrison, Marketing Director, Opus Energy *"In today's ever-changing consumer and media landscape, this book demonstrates how to truly engage and create a deeper emotional connection with modern audiences; a must-read for senior brand marketers, CEOs and their teams." * Maria Hatzistefanis, President/CEO, Rodial Group (Rodial Skincare, NIP+FAB) *"Practical, pragmatic and succinct. Seasoned marketers and people just starting out will find something of use in this book. Something for everyone and written and styled for the 24/7 world we live in." * Tony Cooke, HR Director, adidas Group *Table of Contents Section - PART ONE: An experiential revolution: the accelerating transformation of business and marketing; Section - 01: What is experiential marketing?; Section - 02: A whole new world: millennials, brand experiences and social media; Section - 03: The experience economy is here; Section - 04: Concept stores, the future of retail and pop-ups; Section - 05: Digital experiences, artificial intelligence in marketing and merged realities; Section - 06: The BETTER creative model: how to create unique experiential marketing ideas; Section - PART TWO SET MESSAGE: an activation framework for your experiential marketing strategy; Section - 07: Situation and background: exploring the business context for experiential marketing; Section - 08: Experiential objectives: how to creatively define and set your goals; Section - 09: Target audience: gathering holistic insights and understanding of your customers; Section - 10: Message: key communication of your brand message using experiential marketing; Section - 11: Experiential strategy: how to develop live brand experience strategies and frameworks; Section - 12: Selected locations and brand ambassadors for your experiential marketing strategy; Section - 13: Systems and mechanisms for measurement for experiential marketing planning; Section - 14: Action: how to deliver and project manage live brand experiences; Section - 15: Gauging effectiveness: creating a real-world test-and-learn approach for experiential marketing environments; Section - 16: Evaluation: interpreting and monitoring tangible results from experiential marketing; Section - 17: Conclusion: planning for the future of experiential marketing;

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Book SynopsisKate Hartley is co-founder of Polpeo, a crisis simulation training consultancy that works with some of the biggest brands in the world. Hartley has 25 years' agency-side experience in crisis and reputation management and corporate PR. She has spoken and run workshops on the impact of social media on crisis management at international events including SXSW, The Global PR Summit, PR Week's Crisis Comms, and Social Media Today's Social Shake Up. She is a member of the CIPR and the PRCA, and sits on the PRCA's digital steering committee which is designed to shape digital best practice in the PR industry.Trade Review"A timely analysis of the environment in which crises emerge and must be managed." * Jonathan Hemus, Managing Director, Insignia *"Above all a sane and sympathetic approach to the people embroiled in a crisis at the sharp end. Buy this book, read it, follow Kate Hartley's advice and breathe more easily." * Adrian Wheeler, author of Crisis Communications Management and Writing for the Media *"Whilst the principles of crisis communications haven't changed the environment has - beyond recognition. Understanding what that means to the corporation under fire and how best they should engage with all stakeholder audiences is the essence of this book." * Alison Clarke FPRCA, FCIPR, Alison Clarke Consulting *Table of Contents Section - ONE: Understanding how consumer behaviour has changed; Chapter - 01: Kick a brand when it's down – Why we love to hate our favourite brands; Chapter - 02: The issue of declining trust in the spread of fake news; Chapter - 03: Who do I trust? The rise of individual influencers versus declining traditional media; Chapter - 04: It's outrageous! Understanding the new response to outrage and bad news, and the role of social media; Chapter - 05: I want it now – Managing consumer expectation for instant information; Chapter - 06: Profile of a troll – Understanding and dealing with trolling behaviour; Chapter - 07: The conscious consumer – The question complex and pressures of brand transparency; Section - TWO: The role of changing consumer behaviour in crisis management and response; Chapter - 08: The new challenges – Understanding the impact of changing consumer behaviour on crisis management strategies; Chapter - 09: What is acceptable in a crisis? How to differentiate business as usual versus crisis management; Chapter - 10: The social media Hydra: Principles of transparency versus suppression of information in crisis mitigation; Chapter - 11: Crises in action: Lessons learned from crisis responses from five major brands; Chapter - 12: The importance of telling the truth and its role in crisis and reputation management; Chapter - 13: Withstanding the attack: The importance of resilience in your communications teams; Section - THREE: Building your crisis communication strategy and response; Chapter - 14: The brain's response to a crisis and training your team to cope; Chapter - 15: Insights from crisis communication influencers on managing the threats facing brands; Chapter - 16: The role of leadership in a crisis and preparing your crisis team; Chapter - 17: Showing humanity and empathy in a crisis: When it counts and when it's empty; Chapter - 18: What do I do first? Getting your priorities right in a crisis; Chapter - 19: Harnessing the crowd: Using influencers and advocates to calm the crisis: An interview with Scott Guthrie; Chapter - 20: The role of technology in crisis management: Using predictive analysis, social listening, search data and insights; Chapter - 21: Practical steps to prepare, execute and analyse a crisis response (and avoid common pitfalls)

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Book SynopsisAndy Maslen is Managing Director of Sunfish, a writing agency specializing in corporate communications, direct marketing and digital content, and CEO of the Andy Maslen Copywriting Academy. A lifetime fellow of the Institute of Direct and Digital Marketing, Maslen works globally with clients such as the NHS, Prudential, The Economist, BBC Worldwide, Hamleys, London Stock Exchange, RSPB, The New York Times and PricewaterhouseCoopers. He is co-founder of the Copy Cabana conference and a bestselling author of numerous fiction and non-fiction books.Trade Review"If you're someone who likes rules but likes breaking them more, this book is for you. Andy provides a balance of discussion, guidance and coaching, delivered with enough wit to make you spontaneously snort-laugh your way to great copywriting." * Elle Graham-Dixon, Head of Planning Global Ford, BBDO New York *"Persuasive Copywriting will give your writing charisma. It refines your words so they hold your reader's gaze, drawing on lessons from Ancient Greece to fMRI technology. It's about more than how your copy can persuade and sell, though. Your writing will inspire, charm and comfort too." * Joe Fattorini, journalist and presenter of The Wine Show *"I rated Andy 10/10 as a speaker. I rate Persuasive Copywriting even higher. It has smashed into the essential reading list on our curriculum, for art directors as well as copywriters." * Marc Lewis, Dean, School of Communication Arts *"There is a crying need for good copy today because of the internet. Yet there is a dire shortage. If you wish to succeed, read this book at least three times. And if you have to judge copy, read it too. All good stuff, blessedly free of jargon." * Drayton Bird, the godfather of direct marketing *Table of Contents Section - ONE: Copywriting in context; Chapter - 01: Creativity – A genuinely marketable skill?; Chapter - 02: The right and wrong way to judge copy; Chapter - 03: The impact of new channels – From mobile to social; Chapter - 04: Blood brothers or ugly sisters – How do copy and content fit together?; Section - TWO: Motivation versus reason – Tapping into your customer's deepest drives; Chapter - 05: Harnessing the power of emotional copywriting to persuade your prospects; Chapter - 06: Three big ideas you should use for copy before highlighting the "benefits"; Chapter - 07: A powerful process for developing customer empathy through copy; Chapter - 08: Copywriting hacks – Flattery will get you everywhere; Chapter - 09: The ancient Greek secret of emotionally engaging copy; Chapter - 10: Copywriting and connecting on social media; Chapter - 11: Creating calls to action – Top tips to bring home the bacon; Section - THREE: The pleasure principle – Making your writing more enjoyable and compelling; Chapter - 12: Balancing pleasure and profit – Five techniques to write fantastic copy; Chapter - 13: How to engage your imagination and free your creativity; Chapter - 14: Tone and technique in copy – Finding your voice (and that of others); Chapter - 15: The definitive guide to when grammar matters in copywriting; Chapter - 16: Injecting life into your sales pitch – An age-old method

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Book SynopsisPresenting more than 70 tools, The Reinventor''s Fieldbook includes hundreds of practical lessons learned, do''s and don''ts, steps to take, and pitfalls to avoid in public management and governance. Based on dozens of case studies from five countries, it covers the waterfront of high-performance public organizations, including: customer choice and customer service standards, performance measurement, and performance budgeting; employee empowerment and labor-management partnerships; managed competition and asset privatization; partnerships with communities; culture change strategies; and administrative system reform.Trade Review"The Reinventor's Fieldbook brings Banishing Bureaucracy to life. We have needed such a resource for decades. Bravo to Osborne and Plastrik." (Robert C. Bobb, city manager, City of Oakland) "Osborne and Plastrik provide a user-friAndly roadmap for invigorating government with purpose and performance. This toolbox is a real treat; it contains dozens of useful and practical ideas that can be applied by politicians and managers alike." (Allen Schick, professor of public policy, The University of Maryland; author, Modern Budgeting and The Spirit of Reform) "This Fieldbook provides critical insight and advice that will help all those interested in civic reform." (Steve Goldsmith, mayor, City of Indianapolis 1992-1999; chairman, Center on Civic Innovation, Manhattan Institute) "An extraordinary toolkit for anyone who is leading change in the public sector. The Reinventor's Fieldbook will become an essential reference guide for elected leaders and executives searching for more effective organizations." (Robert O'Neil, former city manager of Hampton, Virginia, and county executive of Fairfax County, Virginia; now president, National Academy of Public Administration) "This fieldbook is required reading for adventurous public officials ready to embark on the path to efficient, relevant government. The real-world examples of reinvention efforts around the globe are true to life, and prepare readers for both the challenges and rewards of government reform." (Beverly Stein, chair of the board of commissioners, Multnomah County, Oregon)Table of ContentsTHE CORE STRATEGY: CREATING CLARITY OF PURPOSE. 1. Improving Your Aim: Using Strategic Management to Create Clarity of DirectionVisioning Outcome Goals Steering Organizations Strategy Development Mission Statements Long-term Budget Forecasting Strategic Evaluation. 2. Clearing the Decks: Eliminating Functions That No Longer Serve Core Purposes Program Reviews Periodic Options Reviews Sunset Reviews Asset Sales Quasi Privatization Methods Devolution. 3. Uncoupling: Creating Clarity of Role by Separating Steering and Rowing Flexible Performance Frameworks. THE CONSEQUENCES STRATEGY: INTRODUCING CONSEQUENCES FOR PERFORMANCE. 4. Enterprise Management: Using Markets to Create Consequences Corporatization Enterprise Funds User Fees Internal Enterprise Management. 5. Managed Competition: Using Competitive Contracts and Benchmarks to Create Consequences Competitive Bidding Competitive Benchmarking. 6. Performance Management: Using Rewards to Create Consequences Performance Awards Psychic Pay Bonuses Gainsharing Shared Savings Efficiency Dividends Performance Pay Performance Contracts and Agreements Performance Budgets. 7. Performance Measurement: The Critical Competency. THE CUSTOMER STRATEGY: PUTTING THE CUSTOMER IN THE DRIVER'S SEAT. 8. Competitive Customer Choice: Making Customers Powerful Through Choice and Competition Competitive Public Choice Systems Vouchers Customer Information Systems Brokers. 9. Customer Quality Assurance: Making Organizations Accountable for Service Quality Service Standards Quality Guarantees Redress Complaint Systems Customer Councils and Boards Customer Service Agreements Customer Voice: A Critical Competence. THE CONTROL STRATEGY: SHIFTING CONTROL AWAY FROM THE TOP AND CENTER. 10. Organizational Empowerment: Giving Managers the Power to Manage Decentralizing Administrative Controls Site-Based Management Waiver Policies Opting Out for Chartering Beta Sites Reinvention Laboratories Intergovernmental Deregulation Mass Organizational Deregulation. 11. Employee Empowerment: Giving Frontline Employees the Power to Improve Results Delayering Management Organizational Decentralization Breaking Up Functional SilosLabor-Management Partnership Work Teams Self-Directed Teams Employee Suggestion Programs. 12. Community Empowerment: Giving Communities the Power to Solve Their Own Problems Empowerment Agreements Community Governance Bodies Community Visioning and Goal Setting Collaborative Planning Community-Based Funding Asset Transfers to Communities. THE CULTURE STRATEGY: DEVELOPING AN ENTREPRENEURIAL CULTURE. 13. Changing Habits: Creating a New Culture by Introducing New Experiences Meeting the Customers Walking in the Customer's Shoes Job Rotation Internships & Externships Cross Walking & Cross Talking Institutional Sponsors Contests Large-Scale, Real-Time Strategic Planning WorkOuts Hands-On Organizational Experiences Redesigning Work. 14. Touching Hearts: Developing a New Covenant Within Your Organization Creating New Symbols Telling New Stories Celebrating Success Honoring Failure New Rituals Investing in the Workplace Redesigning the Workplace Investing in Employees Bonding Events Sending Valentines. 15. Winning Minds: Changing Employees' Mental Models Surfacing the Givens Benchmarking Performance Site Visits Learning Groups Creating a Sense of Mission Building a Shared Vision Articulating Organizational Values, Beliefs, and Principles Using New Language In-House Schoolhouses Orienting New Members. Appendix: General Resources.

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Book SynopsisThis down-to-earth guide provides nonprofit executives and board members with the information and tools they need to create a persuasive and effective annual report.Trade Review"This book is a first rate guide at producing a quality annualreport on budget and on time." (CharityChannel.com, December6, 2002)"As the former CEO of an educational nonprofit whose heart sank atthe sound of the words 'we have to put together the annual report,'I now make only one recommendation-Buy this book and do what itsays." --John Agresto, president, John Agresto &Associates, former deputy chairman, National Endowment for theHumanities "At last, a book that helps nonprofit associations produceannual reports on time, on budget, and on target for theiraudiences." --J. D. Andrews, chairman, the Council forProfessional Recognition "Timely, relevant, and thorough-every nonprofit that publishesannual reports should have this book, and those that don't shouldheed its counsel. We'll certainly recommend it to our clients."--George A. Brakeley III, president, Brakeley, Inc. "Chock full of useful information for nonprofits from small tolarge. In the course of describing the production process fromconceptualization through distribution, Taylor shows how this vitalcommunications tool can be published economically and on time."--David Slater, director of communications, the Chesapeake BayFoundationTable of ContentsTables, Figures, and Exhibits. Foreword (Kathryn S. Fuller). Preface. Acknowledgments. The Author. Introduction. 1. Why Publish an Annual Report? 2. Key Players: Their Roles and Responsibilities. 3. Elements of the Annual Report. 4. Planning, Scheduling, and Tracking Production. 5. Writing the Executive Message. 6. Writing the Review of Operations. 7. Editing and Managing Production. 8. Integrating Text with Design. 9. Illustrations and Graphics. 10. Printing and Distribution. 11. Evaluating Success and Spotting Trouble. Glossary: Graphic Arts and Mailing Terms. References. Recommended Reading. Index.

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Book SynopsisMade Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increased visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By gives you the information and tools you need to Get organizational buy-in Approach potential partners Prepare a winning proposal Negotiate contracts Report results Build long-term equity Evaluate the success of the relationship Trade Review"Martin's advice is direct, succinct and illustrated with concrete examples." (Philanthropy News Digest, 7/27/2004)Table of ContentsExhibits and Worksheets. Preface. The Author. PART 1: UNDERSTANDING SPONSORSHIP. 1. Making the Transition to Sponsorship. 2. Preparing for Sponsorship. 3. Structuring Your Offer. PART 2: ENGAGING WITH SPONSORS. 4. Drafting the Proposal. 5. Gaining Access to Sponsors. 6. Selling, Negotiating, and Closing the Deal. 7. Understanding Sponsorship’s Legal and Tax Concerns. 8. Delivering the Deal and Communicating the Results. Glossary. References. Index.

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Book SynopsisIn What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Trade ReviewSteve is a media expert, a street-smart guy with powerful insight that makes this book so relevant for our time. -- Ernie Anastos * anchor, FOX 5 New York *Heaven forbid you should find yourself or your company with a public relations crisis on your hands. But if you do, Steve Adubato has a wealth of common sense for how to weather the storm with a minimum of damage. -- Jim Willse * editor, The Star-Ledger *Steve Adubato is one of my favorites. He has a clear point of view and isn't afraid to share it, particularly when it comes to media issues and media coverage of important stories. -- Joe Scarborough * host, "Morning Joe," MSNBC *

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Book SynopsisThe follow up to Share This: The Social Media Handbook for PR Professionals. Share This is a practical handbook to the changes taking place in the media and was conceived and written by 24 public relations practitioners using many of the social tools and techniques that it addresses.Trade ReviewIs it an essential purchase? In a word, yes. To use the digital parlance of relationships, if Share This was a flash of ankle, this is the kiss, deeper and more rewarding, hinting at what is to come - if you put the work into it. (The Drum, September 2013)Table of ContentsList of Contributors v Foreword – Brian Solis vii Introduction – Rob Brown and Stephen Waddington xi Part I. The Future of Public Relations 1 1 Digital PR is Dead: Social goes mainstream – Rob Brown 3 2 The Shift to Conversation: Content, context and avoiding cheap talk – Dom Burch 11 3 Content Frameworks: Using content to achieve marketing communications goals – Robin Wilson 21 Part II. Audiences and Online Habits 31 4 Planning: Audiences, media and networks – Ged Carroll 33 5 Digital Anthropology – Kate Matlock 41 6 Understanding Social Capital – Adam Parker 49 7 The Unsocial Web – Dr Mark Pack 59 Part III. Conversations 67 8 Gamification: Engaging audiences through play – Sharon O’Dea 69 9 Community Management – Paul Fabretti 79 10 Curation – Michael Litman 89 11 Live Social Events – Russell Goldsmith 97 Part IV. New Channels, New Connections 105 12 Mobile Media – Stephen Davies 107 13 To App or not to App? – Scott Seaborn 115 14 The Visual Web – Dan Tyte 123 15 Finding Your Way Around: From Foursquare to Google Glass – Matt Appleby 131 16 Connected Employees – Kevin Ruck 139 Part V. Professional Practice 149 17 Social Media and the Law – Hanna Basha 151 18 Online Crisis Management – Chris Norton 159 19 Wikipedia and Reputation Management – Stephen Waddington 169 20 The Rise and Rise of Digital Pharma – Becky McMichael 179 21 Social in Corporate Communications – Rachel Miller 191 22 Putting the Social into Corporate Social Responsibility – Stuart Bruce 201 23 Building a Personal Brand Online – Richard Bailey 209 24 The Social CEO – Jane Wilson 217 25 Working Across Borders and Boundaries – Julio Romo 225 Part VI. Business Change and Opportunities for the Public Relations Industry 233 26 Laying the Foundations for a Social Business – Jed Hallam 235 27 Social Commerce: Show me the money – Katy Howell 241 28 How to Change Organizational Mindset – Gemma Griffiths 251 29 The Six Influence Flows – Philip Sheldrake 259 Part VII. Future Proofing the Public Relations Industry 269 30 Metrics that Matter – Richard Bagnall 271 31 Quantified Self – Drew Benvie 279 32 Network Topology – Andrew Bruce Smith 287 33 The Public Relations Power of “Big Data” – Simon Collister 295 Index 305

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Book SynopsisThe first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fieldsincluding public relations, corporate communications, finance, and accounting this volume in the critically acclaimed Handbooks in Communication and Media seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and future of investor relations and financial communications as a profession. It identifies the central issues of contemporary investor relations and financial communications practice, including financial information versus non-financial information, intangibles, risk, value, and growth. Authors address key topics of Table of ContentsNotes on Contributors ix Part I The Foundations of Financial Communication and Investor Relations: Theory and Industry 1 1. Investor Relations and Financial Communication: The Evolution of the Profession 3Alexander V. Laskin 2. Crisis Communication: Insights and Implications for Investor Relations 23Rachel L. Whitten and W. Timothy Coombs 3. Risk, Uncertainty, and Message Convergence: Toward a Theory of Financial Communication 33Kathryn E. Anthony and Steven J. Venette 4. The Role of Argumentation in Financial Communication and Investor Relations 45Rudi Palmieri 5. Shareholder Democracy in the Digital Age 61Sandra Duhe 6. Ethics in Financial Communication and Investor Relations: Stakeholder Expectations, Corporate Social Responsibility, and Principle-Based Analyses 71Shannon A. Bowen, Won-ki Moon, and Joon Kyoung Kim 7. Communicative Enactment of Virtue: A Structurational Approach to Understanding Ethical Financial Communication 87Steven J. Venette and Joel O. Iverson 8. The Skills Required to Be a Successful Investor Relations Officer 97Kala Krishnan 9. How Shareholders Differ: Types of Shareholders and Investment Philosophies 107Rose Hiquet and Won-yong Oh 10. Financial Analysts and Their Role in Financial Communication and Investor Relations 117Marlies Whitehouse 11. Securities Law for Financial Communication and Investor Relations in the United States, 1929–2016 127David L. Remund and Kathryn Kuttis 12. Women on Wall Street: Problematizing Gendered Metaphors in Finance 137Lauren Berkshire Hearit Part II The Practice of Financial Communication and Investor Relations: Strategies and Tactics 145 13. Explaining Communication Choices During Equity Offerings: Market Timing or Impression Management? 147Danial R. Hemmings, Niamh M. Brennan, and Doris M. Merkl-Davies 14. Financial and Investor Relations for Start-Up Businesses and Emerging Companies 157Kristie Byrum 15. Whose Hype Matters? The Battle for Value Creation in Contemporary Financial Communications 167Kip Kiefer and Richard A. Hunt 16. Shareholder Activism and the New Role of Investor Relations 179Christian Pieter Hoffmann and Christian Fieseler 17. Corporate Proxy Contests: Overview, Application, and Outlook 187Matthew W. Ragas 18. More Than a Zero-Sum Game: Integrating Investor and Public Relations to Navigate Conflict With Activist Investors 197Constance S. Chandler 19. Integrated Reporting: Bridging Investor Relations and Strategic Management 209Kristin Kohler and Christian Pieter Hoffmann 20. Corporate Social Responsibility: Committing to Social and Environmental Impact in the Global Economy 221Derek Moscato 21. Transparency Signaling in Corporate Social Responsibility Press Releases in a Vice Industry 233Jessalynn Strauss 22. Faith-Based Investor Activism for Corporate Environmental Responsibility: Catalysts for Corporate Change? 245Nur Uysal 23. Issues Management in Investor Relations and Financial Communication 261Robert L. Heath 24. Measurement and Evaluation of Investor Relations and Financial Communication Activities 275Alexander V. Laskin and Anna A. Laskin 25. Perception Audits: Learning Investment Community Sentiment 283Donna N. Stein 26. Conference Calls: A Communication Perspective 293Andrea Rocci and Carlo Raimondo 27. When CEOs Talk: Risks, Opportunities, and Expectations of Financial Communication in an Online World 309Pauline A. Howes 28. Financial Crisis Management and Wells Fargo: Reputation or Profit? 319Hilary Fussell Sisco 29. Warren Buffett, Value Investing, Media, and Social Media 327Jeremy Harris Lipschultz Part III Financial Communication Outside the Corporate Context: From Governments to Families 341 30. Financial Communications: The Federal Reserve System’s Contributions 343Marci R. Schneider 31. Restoring Legitimacy to Financial Regulators and Institutions: Admission of Wrongdoing as a Settlement Strategy 355Jeffrey D. Brand 32. The Privileged Space of Financial Communication: Journalistic Perspectives, Relationships, and Implications for Financial Public Relations 365Luke Capizzo and Erich J. Sommerfeldt 33. Nonprofit Financial Communication: Donors’ Preferred Information Types, Qualities, and Sources 377Timothy Penning 34. The Sunshine Act: Promoting Transparency in Financial Relationships Between Physicians and the Pharmaceutical Industry 391Laura E. Willis 35. A Review of Family Financial Communication 399Lynsey K. Romo Part IV Financial Communication and Investor Relations Around theWorld 409 36. Consultation and Disclosure for International Financing 411Leticia M. Solaun 37. The Nordic Approach to Investor Relations 419Elina Melgin, Vilma Luoma-aho, Minea Hara, and Jari Melgin 38. Investor Relations in Germany: Institutionalization and Professional Roles 429Kristin Kohler 39. The Evolution of Financial Communication in Italy: The Case of Oscar di Bilancio 443Gianluca Comin, Simone Ros, and Alberto Scotti 40. A Stress Test for Investor Relations and Financial Communication Professionals: A Case From Europe 449Toni Muzi Falconi 41. Investor Relations and Financial Communication in an Emerging Market: The Republic of Turkey 457B. Pýnar Ozdemir 42. Financial Communication in India: A Case Study of the Reserve Bank and Its Governor 465Rajul Jain and Sarab Kochhar 43. Influences and Priorities in Investor Relations in Australia 473Ian Westbrook 44. Financial Communication and Investor Relations: A Latin American Approach 485Carolina A. Carbone and Gabriel Sadi 45. Investor Relations in Brazil: From the Protection of Major Stakeholders to Value Management for Concerned Parties 493Luiz-Alberto de Farias, Paulo Nassar, and Agatha Camargo Paraventi Index 509

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Book SynopsisMark Weiner is Chief Insights Officer for PublicRelay, Inc. He lives in Ponte Vedra Beach, Florida. He has lectured at public relations programs at Columbia University, The University of Texas at Austin, UNC-Chapel Hill and New York University. He is an advisor for The University of Florida Public Relations Advisory Council, trustee for the Institute for Public Relations, member of the Arthur Page Society and a member of the PR News Public Relations Hall of Fame. He is the 2018 recipient of the Institute for Public Relations Jack Felton Medal for Lifetime Achievement.Trade Review"An essential resource for public relations professionals and a meaningful tool to drive communication strategies for desired business outcomes. This book will help enable us to demonstrate the real value of PR on the bottom line of our organizations and, hopefully, a larger investment in our work." * Eileen Sheil, Vice President of Communications, Medtronic *"Data in the digital world is the new gold, and there is no greater asset for PR professionals to show the value and impact their function is having on the business. Mark is one of the industry's leading experts on insights for PR, and this book marries the ago-old benefits of public relations with the new-age technologies that are fueling our world forward." * Atle Erlingsson, Corporate Communications, Google Cloud *"Mark has been an innovator and advocate in the communications profession for a long time. His book provides incredible perspective and actionable advice on how to convey the real power and impact PR and Communications can have on driving real business value and shaping real, sustainable brand momentum." * Manuel Goncalves, Global Chief Communications Officer, BNY Mellon *"Insights and analytics live at the intersection of code and content in the age of digital storytelling. If companies are not able to listen and learn before they speak, they risk becoming content polluters that distract people away your brand. The lessons shared in this book are invaluable and encapsulate his storied career as the shepherd who guided his clients to safe arbor in time of crisis and opportunity." * Andrew Bowins, Senior Vice President, Communications and Public Affairs, Entertainment Software Association *"Using data and digital technology to plan, execute and measure PR is indispensable today. Mark Weiner shares his insights and provides solutions; a must-read for communication leaders around the world." * Dr. Ansgar Zerfass, Professor and Chair of Strategic Communication, Leipzig University, Germany, & Editor, International Journal of Strategic Communication *"Public relations has always embraced technological innovation, but the speed of change and volume of technology and data choices can sometimes feel overwhelming. In this book, Mark Weiner provides a comprehensive overview of the current and not-to-distant future, and provides some practical steps for getting a handle on changes that likely will never end, but will only accelerate." * Joe Mandese, Editor-in-Chief, MediaPost *"Mark Weiner is amongst those very few rational advocates of the need for a sounder professional credibility based on fact and data for the 3-5 million 'artists' operating in the world today. His call to 'Begin simple. Simply begin' strikes a bell when we look at ourselves in the mirror early morning in search for a convincing reason to persist. I strongly recommend both young, middle-aged and ancient professionals to 'begin to begin'." * Toni Muzi Falconi, Founding chair of the Global Alliance for Public Relations and Communication Management, Educator and polemist *"Technology changed how people communicate and consume information, and also enabled speedy data collection and processing. Yet, it still comes back to communication professionals to uncover actionable insights from the data, execute communication plans and manage public relations. Great possibilities of research-driven PR practice can be found in this book." * Patty Lin, Communications Director, Oracle *"Information and communication technologies (ICTs), particularly those utilizing algorithms, machine learning and other increasingly advanced applications of artificial intelligence (AI), and the data and insights available through such technologies, are reshaping media, and business and government communication. Therefore, public relations professionals, as well as journalists and marketers, need to be able to use these tools and the data and insights derived from them in ethical as well as effective ways. This book examines these developments, making it essential reading for PR professionals." * Jim Macnamara, PhD, Distinguished Professor of Public Communication, University of Technology, Sydney *"Weiner has written a classic! He has blended marketing and communication theory with the best practices of the profession. This should be on every communicators' bookshelf." * David Michaelson, PhD, Leading Expert in Communication Research, Measurement and Evaluation *"Industry veteran and thought-leader Mark Weiner has written a must-read guide for communications professionals looking to optimize the PR process and quantify the power of corporate communications. Read this book and benefit from his experience and expertise." * Chris Monteiro, Communications Consultant and former chief communications officer, Mastercard and KPMG *"Mark Weiner knows how to organize his experience into logical framework and rephrase it in plain terms so practitioners can not only understand, but also reference in their daily work. PR Technology, Data and Insights will help you navigate the challenges of the big data revolution." * Koichi Yamamura, PhD., Principal, TS Communication *Table of Contents Chapter - 00: Introduction; Section - ONE: Technology, Data, and Insights; Chapter - 01: Technology; Chapter - 02: Data; Chapter - 03: Insights; Section - TWO: The Public Relations Continuum; Chapter - 04: The Landscape Analysis; Chapter - 05: Setting Objectives; Chapter - 06: Strategy and Tactics; Chapter - 07: Evaluation;

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Book SynopsisMark Weiner is Chief Insights Officer for PublicRelay, Inc. He lives in Ponte Vedra Beach, Florida. He has lectured at public relations programs at Columbia University, The University of Texas at Austin, UNC-Chapel Hill and New York University. He is an advisor for The University of Florida Public Relations Advisory Council, trustee for the Institute for Public Relations, member of the Arthur Page Society and a member of the PR News Public Relations Hall of Fame. He is the 2018 recipient of the Institute for Public Relations Jack Felton Medal for Lifetime Achievement.Trade Review"An essential resource for public relations professionals and a meaningful tool to drive communication strategies for desired business outcomes. This book will help enable us to demonstrate the real value of PR on the bottom line of our organizations and, hopefully, a larger investment in our work." * Eileen Sheil, Vice President of Communications, Medtronic *"Data in the digital world is the new gold, and there is no greater asset for PR professionals to show the value and impact their function is having on the business. Mark is one of the industry's leading experts on insights for PR, and this book marries the ago-old benefits of public relations with the new-age technologies that are fueling our world forward." * Atle Erlingsson, Corporate Communications, Google Cloud *"Mark has been an innovator and advocate in the communications profession for a long time. His book provides incredible perspective and actionable advice on how to convey the real power and impact PR and Communications can have on driving real business value and shaping real, sustainable brand momentum." * Manuel Goncalves, Global Chief Communications Officer, BNY Mellon *"Insights and analytics live at the intersection of code and content in the age of digital storytelling. If companies are not able to listen and learn before they speak, they risk becoming content polluters that distract people away your brand. The lessons shared in this book are invaluable and encapsulate his storied career as the shepherd who guided his clients to safe arbor in time of crisis and opportunity." * Andrew Bowins, Senior Vice President, Communications and Public Affairs, Entertainment Software Association *"Using data and digital technology to plan, execute and measure PR is indispensable today. Mark Weiner shares his insights and provides solutions; a must-read for communication leaders around the world." * Dr. Ansgar Zerfass, Professor and Chair of Strategic Communication, Leipzig University, Germany, & Editor, International Journal of Strategic Communication *"Public relations has always embraced technological innovation, but the speed of change and volume of technology and data choices can sometimes feel overwhelming. In this book, Mark Weiner provides a comprehensive overview of the current and not-to-distant future, and provides some practical steps for getting a handle on changes that likely will never end, but will only accelerate." * Joe Mandese, Editor-in-Chief, MediaPost *"Mark Weiner is amongst those very few rational advocates of the need for a sounder professional credibility based on fact and data for the 3-5 million 'artists' operating in the world today. His call to 'Begin simple. Simply begin' strikes a bell when we look at ourselves in the mirror early morning in search for a convincing reason to persist. I strongly recommend both young, middle-aged and ancient professionals to 'begin to begin'." * Toni Muzi Falconi, Founding chair of the Global Alliance for Public Relations and Communication Management, Educator and polemist *"Technology changed how people communicate and consume information, and also enabled speedy data collection and processing. Yet, it still comes back to communication professionals to uncover actionable insights from the data, execute communication plans and manage public relations. Great possibilities of research-driven PR practice can be found in this book." * Patty Lin, Communications Director, Oracle *"Information and communication technologies (ICTs), particularly those utilizing algorithms, machine learning and other increasingly advanced applications of artificial intelligence (AI), and the data and insights available through such technologies, are reshaping media, and business and government communication. Therefore, public relations professionals, as well as journalists and marketers, need to be able to use these tools and the data and insights derived from them in ethical as well as effective ways. This book examines these developments, making it essential reading for PR professionals." * Jim Macnamara, PhD, Distinguished Professor of Public Communication, University of Technology, Sydney *"Weiner has written a classic! He has blended marketing and communication theory with the best practices of the profession. This should be on every communicators' bookshelf." * David Michaelson, PhD, Leading Expert in Communication Research, Measurement and Evaluation *"Industry veteran and thought-leader Mark Weiner has written a must-read guide for communications professionals looking to optimize the PR process and quantify the power of corporate communications. Read this book and benefit from his experience and expertise." * Chris Monteiro, Communications Consultant and former chief communications officer, Mastercard and KPMG *"Mark Weiner knows how to organize his experience into logical framework and rephrase it in plain terms so practitioners can not only understand, but also reference in their daily work. PR Technology, Data and Insights will help you navigate the challenges of the big data revolution." * Koichi Yamamura, PhD., Principal, TS Communication *Table of Contents Chapter - 00: Introduction; Section - ONE: Technology, Data, and Insights; Chapter - 01: Technology; Chapter - 02: Data; Chapter - 03: Insights; Section - TWO: The Public Relations Continuum; Chapter - 04: The Landscape Analysis; Chapter - 05: Setting Objectives; Chapter - 06: Strategy and Tactics; Chapter - 07: Evaluation;

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Book SynopsisSue Dewhurst worked as a senior internal communicator in house and as a consultant for over 20 years, before specializing in learning and development. She's trained thousands of leaders and professional communicators and her models and frameworks are used in organizations worldwide. Liam FitzPatrick is experienced in change management, PR and internal communications in-house and for major consultancies. He lectures on developing teams, research, and planning, and has served as an external examiner at UK universities.Trade Review"More than ever, people expect to understand where they add value to an organization and be credited for the value they bring. This second edition superbly blends theory, practice and many expert case studies in a highly practical way. Its very readable style from two battle-worn, time-served, highly experienced practitioners again makes it an excellent practitioners' handbook." * Russell Grossman, Head of UK Government Internal Communications Profession *"Employee communications have always been a critical part of how organizations engage their people. Now, more than ever, when ways of working mean employers have to work harder to ensure their people feel connected to their purpose and culture, a focus on effective communications is essential. This book is a timely update giving great practical advice for any communications or HR practitioner to raise their game in employee communications." * Jacky Simonds, Chief People Officer, Experian *"The perfect blend between capturing highly relevant thinking from an impressive array of experts combined with useful insights and applications of successful employee communication from leading practitioners. This is a very timely book and highly recommended to communication leaders and executives." * Kim Larsen, President of the European Association of Communication Directors (EACD) and Head of Global Communications & Brand Experience at ING. *"Sue and Liam have collected a broad range of great examples of practice and explain how communications professionals at every level can apply these lessons in their day-to-day work. With its explanation of recent research and academic thinking, this book is a valuable resource for anyone investing in their skills and career." * Jennifer Sproul, Chief Executive, Institute of Internal Communication *"Successful Employee Communications receives a timely update after an extraordinary couple of years since its initial publication. Packed with even more insight, as well as further wisdom in the form of case studies and interviews with heavy-hitting communication professionals, Sue Dewhurst and Liam FitzPatrick never lose sight of one thing: it's about people - whether we're talking employees or leaders. This is a book I see myself coming back to regularly to challenge or confirm my thinking." * Simon Monger, Internal communications, Change and Engagement Consultant, President (2022/23 Board), IABC UK & Ireland *"This book is a terrific and timely resource for communicators who seek to bring their employee communication skills to the next level, teachers, students, scholars, and leaders in diverse organizations. It is a deep dive into various crucial issues and surging trends in employee communication. The book beautifully blends professional expertise, insights, models, expert views, numerous cases and examples, and organizational best practices on a global scale. Integrating strategies, tactics, checklists and toolkits, this book not only helps us "know" more but also provides clear roadmaps for communicators to actually solve day-to-day employee communication problems and issues. The book belongs on the must-have list." * Rita Men, Associate Professor of Public Relations, University of Florida *"This updated edition is packed with strategic insight, practical advice and fascinating case studies. It's essential reading for anyone wanting to demonstrate the true value of effective employee communications in the workplace." * Katie Macaulay, Host, The Internal Comms Podcast *"The refreshed edition is an excellent handbook for practitioners involved in enhancing their organization's internal reputation and raising their own standards as professionals. As organizations grapple with rising disengagement and attrition, the authors share deep insights on how internal communicators can step up and bring clarity, drive connection, and build communities that enable shared success. The chapters blend theoretical perspectives with practical wisdom and the book is highly recommended for practitioners to gain a better understanding of dynamics shaping the workplace." * Aniisu K Verghese, award-winning communication leader, speaker and author of Internal Communications – Insights, Practices & Models (2012) and Get Intentional (2021) *"Written by two of the most experienced people in employee communication, what makes this book really special is that it is like having two wise, friendly mentors by your side whom you can consult whenever you need to. Authoritative, easy-to-read, practical and pragmatic, it's packed with great case studies to illustrate the key points." * Hilary Scarlett, international speaker and author of Neuroscience for Organizational Change *Table of Contents Chapter - 01: Making the case for employee communications – Understanding the value leading practitioners add; Chapter - 02: Conducting your own employee communications audit – Tools and tips from experts; Chapter - 03: Setting objectives – Considerations and templates that work based on real life examples; Chapter - 04: Understanding your audience – Building a realistic profile of your workforce and how to use it; Chapter - 05: Defining your messages – Insights from pros on why it matters, how to define them, get them agreed and stick to them; Chapter - 06: Channel choices for employee communications – What to consider when choosing and using methods; Chapter - 07: Line managers as communicators – How to help them add the most value; Chapter - 08: Making it happen – Overcoming obstacles and project management when implementing employee communications; Chapter - 09: Change and transformation – Understanding the differences for effective employee communication; Chapter - 10: The Changing Nature of Work and the Workplace; Chapter - 11: Listening and Employee Voice; Chapter - 12: Communicating in tough times – Preparing leaders for delivering tough messages; Chapter - 13: Is it working? – Evaluation and measurement of an employee communication strategy that adds value; Chapter - 14: Communicating on purpose – Helping employees find meaning in the modern workplace

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Book SynopsisJulie Atherton, MBA, based in Bristol, UK, is the founder of the social media advisory and marketing consultancy Small Wonder. As a public speaker, consultant and strategist, she has 30 years' experience working with global brands including Nissan, ITV, Deloitte Digital, Asos and St John Ambulance. She lectures in social media on university MBA programmes and trains marketing professionals in digital, brand, social media and content marketing. Her book B2B Social Selling Strategy, is also published by Kogan Page.Trade Review"While social media platforms may evolve and change, the fundamental principles of effective social media strategy remain relevant. This book focuses on these timeless principles, providing you with a solid foundation that can be applied across different platforms and adapt to future trends." * Paul Wickers, CEO and Founder, Huggg *"A breath of fresh air to creatives who thrill to the freeing constraints of a carefully considered and thoughtfully defined social campaign strategy. This is 30 years' experience and expertise from a social pioneer distilled into an easy-to-navigate guide, updated with provocative interviews and illustrated with compelling case studies. It's not just a handbook on how to develop strategy. It's a handbook on how to inspire breakthrough campaigns that use social media to activate the power of the brand, leverage the differences between social networks and unleash the power of one-to-millions marketing. Not for the sake of awards. Or even campaign KPIs. But for enduring brand, business and customer value." * Debi Bester, Founder & Chief Innovation Officer, Department of Change *"Social media without the strategy is just, 'stuff'. Avoid this by using Julie's book and the principles in it as your North Star, creating social campaigns that deliver both commercial and creative value for the brands and organisations you work with." * Emma Perrett, Strategy Consultant, Industry Unlimited *"This new edition is an essential, encyclopaedic tool that offers actionable guidance supported by real-world examples and insights, making it an indispensable guide for achieving success in an ever-changing social media landscape. Julie's expertise is evident throughout, making this edition an invaluable resource for anyone from experienced leaders to those just getting started." * Deborah Womack, Marketing Transformation Leader, and Founding Member of BRiM (Black Representation in Marketing) *"Julie's analysis and insight into the contemporary social media landscape is enlightening and entertaining - and chock-full of real-world examples any brand manager operating in the modern social space can live and learn by. From reputation management, to influencer and advocacy activity, Social Media Strategy packs in interviews, case studies and takeaways which are both illuminating and practical." * Tom Dennis, Head of Content Marketing, English Heritage *"The first book opened our eyes to the importance of social media to achieve our business aims. In this second edition, Julie has taken this to another level with invaluable learning and expert insights, a perfect mix in today's world." * Thomas Pinington, Managing Director, Pinington *"Social media continues to move at a dizzying pace, and this timely and inspiring second edition guides readers using solid strategic principles that are timeless. It offers practical advice on how to understand markets and consumers to create compelling campaigns, where social media is intrinsic to wider business objectives. Case studies and examples are supported by fascinating and candid interviews, and theory is clear and can be easily applied. A must-read for anyone interested in how to design and deliver successful social media strategy." * Tamsin McLaren, Senior Lecturer in Marketing, University of Bath, UK *"Social media marketing is no longer optional, and those who use it without a clear underpinning strategy run the risk of losing ground to those who do. Julie Atherton carefully unpacks the winning formula for effective social media marketing in this engaging, stimulating and thought-provoking key text. I strongly recommend that any marketer worth their salt should have a copy of this book on their shelf." * Rob Angell, Associate Professor in Marketing Research, University of Southampton, and Co-founder, Angell Sloan Research, University of Southampton *"Social Media Strategy brings together traditional models with the most current of social trends. This is a must read for established industry leaders to keep on top of their game as well as providing a great insight for those wanting to work in the sector." * James Eder, business coach and Co-founder, Student Beans *"A must for anyone engaged in social media. This book manages to be both at the cutting edge, forward thinking and a definitive reference of the best approaches to social. Frankly, it might put me out of a job." * Adam Fulford, Strategic Consultant, The Thread Team *"This is so much more than a social media 'how to' book. By showing where social integrates with the full suite of marketing tools and channels Julie has created a mini marketing handbook too. It's held together by her strong but simple ABC (audience, brand, campaign) model, and usefully covers social in the context of important marketing practices like brand purpose, behavioural economics, and customer journey planning. Interspersed with case histories and interviews with marketing leaders, it was a great read." * Mark Runacus MBE, Strategist, Acting Chair of Outvertising *"In this new edition Julie Atherton shares her extensive experience and continues to de-mystify the world of social media to produce a practical, research-based guide to the successful creation and implementation of social media marketing strategies. The new edition adds up-to-date case studies and covers the impact of emerging AI technologies. The book remains exceptional in linking this to wider marketing strategy and deals effectively with the difficult issue of the development of the brand in social media. I have no hesitation in recommending the book for all those interested in understanding and developing the opportunities for effective customer engagement in this fast moving and fascinating world." * Matthew Housden, Principal Lecturer, University of Greenwich, Visiting Professor, Grenoble Ecole De Management *"This is a powerful and practical social media strategy guide to what makes truly great work, how to implement it and importantly how to measure it. An essential read for anyone who wants to implement successful social media campaigns. Highly recommended." * Pete Markey, Chief Marketing Officer, Boots UK *"This book is the perfect guide to the contemporary digital culture that we are all now immersed in. Social media marketing is now such a huge influence within the consumers choice of brands and customer engagement, that this book is an essential tool in understanding it. On a personal note, Julie has been a huge supporter of our degree course and is a highly knowledgeable and informed person within the realms of social media." * Lee Thomas, Course Leader B.A. ( Hons ) Advertising, University of South Wales *"This new edition successfully combines the theoretical and practical, balancing updated, contemporary cases and interviews with a pragmatic readable approach. It will help anyone in business (or studying it) navigate the rapidly changing technological and social media landscape. The book knits together business purpose with customer/audience understanding, to provide a solid strategic base for successful social media and/or influencer activity. An important read for anyone in the business." * Professor Donald Lancaster, MBA Programme Director, University of Exeter *"Clear and insightful. This book is the go-to guide for creating a far-reaching social media strategy for your brand, corporate campaign or cause." * Susan Walkley, Managing Director, Public Relations & Creative Comms, Havas Life Medicom *Table of Contents Chapter - 00: Introduction – How to use this book; Chapter - 01: Understand how social media is utilized in business, marketing and interpreting customer expectations; Chapter - 02: Integrated customer engagement – How to ensure your social media strategy is integrated into your wider marketing and business development; Chapter - 03: Getting started – Aligning social media goals and KPIs with your wider business objectives; Chapter - 04: Audience – Using social listening to profile your networked audience and generate customer insights for a global social media strategy; Chapter - 05: Brand presence – How to drive action and engagement through integrated content marketing on social media; Chapter - 06: Campaigns – A quick step guide to organic and paid social media channel selection for your objectives and audiences; Chapter - 07: Measuring and benchmarking success – How and when do you know your social media strategy is working?; Chapter - 08: From customers to celebrities – Identifying and attracting a range of influencers to advocate for your brand; Chapter - 09: Crisis and reputation management for social media and PR – A clear guide for the unpredictable; Chapter - 10: Thoughts on the future of social – What will happen next?;

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Book SynopsisMiri Rodriguez, based in Pompano Beach, Florida, is an award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist and a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences globally. Her previous clients include Adobe, Discover, Walmart and McKesson.Trade Review"Miri Rodriguez's second edition of her best-selling book, Brand Storytelling: Put Customers at the Heart of Your Brand Story is the much sought-after playbook for how to achieve intimacy at scale with your audience. The companion workbook takes the guesswork out of authentic, empathetic storytelling where your customers are the heroes of your brand. Get ready to be wowed and laugh out loud time and time again as you feel like you are having a casual chat with Rodriquez poolside in her backyard reading her unending well of masterful stories." * Rani Mani, Customer Communications Lead, Digital Media at Adobe *"Readers will emerge from Brand Storytelling with the ability to communicate their brand stories with clarity and with assurance that their words will inspire their audience to action." * Eunice Kim, Influencer Partnerships Manager, Golin *"We all know storytelling with purpose and intent is at the center of the most successful brands, and yet so many companies struggle to develop effective brand stories. This new edition of Brand Storytelling with the Story Design Playbook is exactly what companies need to succeed at designing stories that engage, inspire and drive business outcomes." * Lee Odden, CEO and Co-Founder, TopRank Marketing *"Brand Storytelling is an empowering journey that has revolutionized my personal brand and that of my students. Rodriguez's book beautifully integrates design thinking and story elements, liberating readers from the constraints of technical jargon in communications and unleashing brilliant, innovative ideas. I discovered new ways to set myself apart as a dynamic speaker and workshop leader right from the first chapter and was able to delve deeper into my brand and mission with the comprehensive workbook. The book, in short, is transformative." * Douglas Scherer, Executive Masters Professor, Columbia University *"Brand Storytelling by Miri Rodriguez is not just a guide; it is a roadmap that leads us to become storylords! It is a profound conversation that delves into the essence of storytelling, its significance and why it holds such power. From the moment I started reading, it felt as though I was sitting down with Rodriguez, captivated in an enlightening dialogue. Her ability to share her insights and experiences is truly remarkable. She effortlessly articulates the complexities of storytelling, unraveling its magic and unveiling its secrets. What sets this book apart is its invaluable guidance on developing one's own brand story. Rodriguez takes us on a transformative journey, step by step, prompting us to dig deep into our own identity, purpose and the audience we aim to serve in order to design our brand story. It is a masterful blend of introspection and practicality that compels us to reflect on who we are and why we exist in the first place. Moreover, it guides us, inspires us and ultimately empowers us!" * Maria Mensing, CEO and Owner, Mensing’s Caminada Library *"The importance of storytelling in brand marketing has long been underscored, but few have developed a framework so thorough and methodical as Miri Rodriguez in Brand Storytelling. Rodriguez uses design thinking principles to position storytelling in a new light, while showcasing it as a powerful component of any brand. Whether you're a marketer at the front end or tail end of your career, Brand Storytelling brings a fresh perspective to an integral part of your brand toolkit, and the accompanying Story Design Playbook provides an essential and complementary tool to help equip your clients and teams with this practical, meaningful perspective." * Amanda Gonzalez, Brand Marketing Strategist, Iconic Strategies *"Miri's book demonstrates that even in an era of sophisticated generative artificial intelligence, nuance and emotional depth of human connection are irreplaceable in brand storytelling. It's an essential guide for anyone looking to authentically convey their brand narrative." * Jared Curtis, Senior Director of Corporate Communications, Maximus *"Brand Storytelling is a masterful approach to branding and marketing for agencies and consultants. Through actionable steps and practical templates, the Brand Storytelling workbook helps leaders craft intentional narratives that seamlessly align with their clients' brand purpose and mission. If you want to differentiate yourself from the 'sea of sameness' in today's market and deliver impactful stories to your clients, look no further. This book is for you!" * Stacey Danheiser, Founder & CMO, Shake Marketing Group *"Brands that can tell the best stories don't just get ahead in business; they actually shape society and culture. They are the ones that will be remembered for generations. This gem by Miri Rodriguez will show you how to do it. It's packed with wisdom and practical advice from tons of leading consumer brands, and will help you develop the type of genuine, lasting consumer brand loyalty that every business craves." * Jeff Tan, Director and CEO of Co-Innovation, Microsoft Corporation *"The art of storytelling has been part of life for centuries. Today, it touches on both art and science, accentuating how we communicate and share impact with who and what matters. In Brand Storytelling, Miri guides readers with actionable insights to build immersive connections, experiences and outcomes centered around customers, employees, partners and communities through value, creativity and empathy. From story mapping and design thinking to editing and multi-format content development (even with emerging innovation like AI), this book is a must for anyone needing to craft a brand foundation alongside the hearts, minds and souls of their audiences." * Ian Gertler, Founder and CMO, Symplegades Inc. *"A trailblazing masterclass in how to become a storylord. Miri Rodriguez relays the evocative, authentic art of storytelling through tangible practicality, charisma and confidence." * Jeannine Schloss, Chief Growth Officer, NFTE (Network for Teaching Entrepreneurship) *Table of Contents Chapter - 01: Brand storytelling: what is it?; Chapter - 02: Where do I start? Introduction to Design Thinking; Chapter - 03: The magic and magic tricks in story'; Chapter - 04: IMC reimagined: building an integrated marketing plan with story; Chapter - 05: The brand story hero: putting your customer at the heart of your brand story; Chapter - 06: If story is magic, vulnerability is the magic wand; Chapter - 07: Ethics in storytelling: when to use your secret weapons; Chapter - 08: Immersive storytelling: exploring the story experience; Chapter - 09: Your best brand storytellers in the digital age: employees and influencers; Chapter - 10: Marketing (actually, testing) your brand story; Chapter - 11: Benchmarking your brand story; Chapter - 12: The future of brand storytelling: how AI, machine learning and automation can only tell one side of the story; Chapter - 13: Villains and antagonists: The bad guys who want to tear down your brand story; Chapter - 14: Inspire your brand story: interviews with leading storytellers around the world; Chapter - 15: The Storytelling Workbook: Your step-by-step guide to designing brand stories;

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Book SynopsisPriya Bates is President and owner of Inner Strength Communication and co-founder of A Leader Like Me podcast. Based in Toronto, Canada, she is an Accredited Business Communicator and a Certified Strategic Communication Management Professionals.Advita Patel is the Director of CommsRebel, co-host of award-winning podcast, CalmEdgedRebels and A Leader Like Me. Based in Manchester, UK, she is a Chartered PR practitioner and a Fellow of CIPR. In 2022 she was named one of the top 100 Northern Asian British entrepreneurs.Trade Review"This new book is a must-read for anyone working in internal communications. It highlights the need for effective communication around DEI efforts in order to make them stick and yield results. In particular, the authors argue that DEI initiatives will fail without good communication, as employees won't know how to get involved or what behaviour is expected of them in order to be inclusive. This book is packed full of practical advice and guidance to help communicators enable, engage and empower colleagues to deliver on DEI programmes. Particularly useful are the questions dotted throughout the book to help you reflect on your work and your organisation, to help you plan how to take action. This book includes a comprehensive and fascinating history of internal communication, and lays bare a compelling argument for why DEI is essential for organisational survival. I highly recommend this book to anyone working in internal comms - it's the kind of book you'll underline, scribble in the margins and come back to for reference time and time again." * Joanna Parsons, Director of Colleague Experience, Bentley Systems *"A lot has been done in the last couple of years to raise awareness regarding DEI. What I really like about this book is that it takes it beyond awareness, towards a concrete roadmap for practical change within businesses. One can feel the passion of the authors. Their principle "progress not perfect" encourages to keep going step by step towards a future where DEI is no longer a concept or goal but an everyday normality." * Dr Karen Lange, Member of the Board for Human Resources, Bentley Motors *"Building a Culture of Inclusivity has been an excellent companion to me whilst I have travelled for work. It has been a journey of learning, self-reflection and conscience pricking but, most importantly, a spur to continue to act in the many ways I can, as a leader, to create a more inclusive organisation. The true test for me has been how many times I have already referred to something I have read in the book as well as thinking about the people I will buy it for as a gift to help to encourage them as leaders, communicators and colleagues. I love the structure of the book. The clear lines of thoughtful opportunities to learn something new/embed some things I already know (and perhaps have forgotten!), supported by some pretty impressive references. The handy checklists have also helped me reflect on how I personally perform (progress not perfect!) and in the organisation I support. A must read for anyone interested in building inclusive cultures." * Tricia Williams, Chief Operating Officer, Northern Trains Limited. *"This is not your next-door book on inclusion. It's a power-packed playbook that is insightful, practical, enlightening and easy to read! Advita and Priya offer practical applications of DEI strategies with effective frameworks to address key challenges that continue in organisations: psychological safety, leadership capability to impact cultural change, growth mindset and perceived lack of empathy and trust. Supported by robust data, insights and case studies, the readers are reminded about how 'real work in DEI forces us to look in the mirror and come to terms with uncomfortable truths about ourselves'. If you're passionate about change, this should be the first stop on your journey." * Shalini Gupta, Senior Internal Communications Manager, Arup *"Building a Culture of Inclusivity is a brilliant book for anyone looking to develop a diverse organisation, foster collaboration and promote creativity. Not only does it pose important questions for leaders and management teams, it also provides a roadmap to ensure good intentions convert into genuine, positive and lasting change. Patel and Bates have moved beyond the theory and created an essential guide which will change businesses for the better." * Anna Russell, Internal Communications Director, FTSE 100 business *"What I really appreciate about Building a Culture of Inclusivity is that authors, Priya Bates and Advita Patel, have written a comprehensive and well-researched book on DEI that provides context and explains why DEI is so critical to an organization's strategic operations. It further details the important role of internal communications and provides best practices and a roadmap for successfully embedding DEI in organizations. Building A Culture of Inclusivity should be a required resource for those pursuing careers in communications and anyone seeking greater understanding of DEI." * John G. Clemons, College Professor, University of North Carolina Charlotte and Loyola University New Orleans *"I cannot recommend Building a Culture of Inclusivity enough. This book is a must-read for not only internal communication professionals, but for any leader, HR professional, or individual who wants to understand how to effectively build and communicate a strategy on diversity, equity, and inclusion within their organization. Priya Bates and Advita Patel bring a lifetime of experience and expertise to the table, providing invaluable insights into what DE&I truly means and why it is crucial for the survival of any organization in our world today. As a communication leader, this book challenged my personal biases and emphasized the importance of constantly questioning my own thinking in a world where accurate and truthful information can be difficult to access. The authors provide a practical and easy-to-follow set of tips and techniques to help readers build a more equitable workplace, develop a solid DE&I strategy, and effectively lead and manage the change required to achieve your DE&I goals. Perhaps most importantly, Building a Culture of Inclusivity emphasizes the critical role of effective internal communication in achieving DE&I goals. The authors make a compelling case for why and how we need to lead DE&I through communication, and provide actionable advice for achieving excellence in this area. Overall, I have no doubt that this book will become your go-to guide for DE&I excellence. If you're looking to build a more inclusive and equitable organization, Building a Culture of Inclusivity is the book for you." * Adrian Cropley OAM, Communication Strategist, Founder Centre for Strategic Communication Excellence *"We know from our research that internal communication is one of the most critical elements of an effective DEI effort. I applaud Priya and Advita for writing Building a Culture of Inclusivity that so aptly guides those involved with communication and DEI on a great number of how-to tips and informative context. This book is a significant contribution to the literature and I highly recommend reading it." * Julie O’Mara, Past Director of Marketing Communications, Whirlpool Corporation *"Building a Culture of Inclusivity delivers on so many crucial levels with the right balance of rightly researched facts, useful frameworks and seamlessly integrated storytelling. Priya Bates and Advita Patel do a fine job of providing the building blocks for moving an organization towards a more inclusive environment. If you are a newly hired Human Resources or DE&I professional, an internal communicator or just a C-Suite executive who's been tasked with moving the DE&I needle, please consider adding this resource to your library." * Derrick Larane, Chief Operating Officer, pocstock Inc. *"Priya Bates and Advita Patel have crafted the definitive roadmap for shaping organizational culture to embrace inclusivity. While DEI is under assault in some quarters, Bates and Patel eschew politics and focus squarely on what matters to any company's stakeholders: the business case. Thoroughly documented with meaningful data and case studies, Building a Culture of Inclusivity is as well-researched as any work I have seen on this vitally important topic. What sets it apart, though, is the authors' evidence-supported argument that trust - a core driver of culture - is the foundation for any effective DEI effort. While it is geared toward internal communicators, any business leader would do well to absorb and act upon the lessons in this important work." * Shel Holtz, SCMP, Webcor *"There are a number of excellent workplace guides to DEI on the marketplace, however, Building a Culture of Inclusivity stands out for several reasons. The first is that it includes both fundamentals, the why and the how of creating a truly inclusive and strategic DEI approach. Advita Patel and Priya Bates teach us about the importance of respect, trust, and dignity and that true change starts with believing in the why, however, the takeaways and reflective questions in each chapter serve as a guiding hand on the next steps to take. The book shares necessary truths, but never preaches. Divided into two parts - the foundations that need to be built and the frameworks and models required to ensure a meaningful approach is taken - Patel and Bates continually stress their 'progress not perfect' approach which can still lead to performance over performative action. Building a Culture of Inclusivity is also a must have for internal communications professionals, as the book includes a substantial section on the role of communications professionals in truly representing their audiences by guiding a safe space, building leadership capability and connecting the dots between DEI strategy and employee delivery. I came away from reading with a much clearer and truer understanding of how to create an inclusive DEI engagement plan." * Naomi Jones, Corporate Affairs Director, Mars Wrigley UK *"Often the biggest barrier to change is fear. Where feelings run deep, such as with diversity, equity and inclusion, brands sometimes choose inaction. This feels safer than trying something and getting it wrong, with all the repercussions that can follow. In Building a Culture of Inclusivity, Bates and Patel recognise this vulnerability within organisations and step forward with practical insight and advice to help leaders better understand their options, build an environment of trust and embed best practice. Want to be and do better on inclusion? Start here. Your knowledge and practice will improve immeasurably and immediately." * Sarah Waddington CBE, Director, Wadds Inc. *"How we communicate plays a critical role in building a culture of inclusion in our organizations. Advita and Priya's combined expertise as strategic business communicators have resulted in the creation of practical DEI frameworks and models to help leaders be more intentionally inclusive. This brilliant book is a must-read resource for every leader seeking to understand how they can bring positive, meaningful and long-lasting change to their working environment." * Ruchika Tulshyan, author, Inclusion on Purpose *Table of Contents Section - 01: Why Diversity, Equity, Inclusion is integral to organizational survival; Chapter - 02: The importance of building trust in cultivating inclusive cultures; Chapter - 03: Building leadership capability to impact and influence cultural change. Chapter - 04: Understanding biases, the benefits and pitfalls; Chapter - 05: The role of the Internal Communication Professional in DEI; Chapter - 06: The 4A Framework to move DEI from performative to performing; Chapter - 07: The stages of the Diversity Continuum to assess present state; Chapter - 08: Focusing on the Conversation versus the Campaign; Chapter - 09: Big D – Diversity and what do the terms really mean?; Chapter - 10: Inclusive language and why the words we use matter; Chapter - 11: How to build an inclusive engagement plan for DEI; Chapter - 12: Best practices to develop and communicate your DEI Strategy;

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Book SynopsisJoanna Parsons is an award-winning communications consultant, author and trainer based in Dublin, Ireland. She is the Founder and CEO of The Curious Route. She sat on the Board of Directors with the Institute of Internal Communications (IoIC) and in 2022 was awarded an IoIC Fellowship in recognition of her contribution to the profession. Previously she was Head of Internal Communications with An Garda Síochána, the Irish national police force. She is a Lecturer in Strategic Internal Communication with the Public Relations Institute of Ireland.

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Book SynopsisAmanda Coleman, based in Manchester, UK, is a crisis communication specialist, director and founder of Amanda Coleman Communication Ltd. With more than 20 years' experience in emergency services communication, she's a fellow of the CIPR and the PRCA. She's an advisor for the Resilience Advisors Network, Senior Associate of the Centre for Crisis and Risk Communication and Chair of the UK's Emergency Planning Society Communication Professional Working Group. She's the author of Crisis Communication Strategies and Everyday Communication Strategies, published by Kogan Page.

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Book SynopsisJon Cope is the Course Leader of the MA in Public Relations at the University of Westminster, UK. He is also a PR practitioner with over 25 years of experience in consumer and healthcare sectors.Stuart Mayell is Visiting lecturer at the University of Westminster, UK. Stuart is also a communications professional with over 25 years of experience.

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Book SynopsisPatricia J Parsons APR, FCPRS spent 26 years as a faculty member and former chairman in the Department of Communication Studies at Mount Saint Vincent University in Halifax, Canada retiring recently as a full Professor. Her research, writing and teaching focused on public relations ethics and strategy, and healthcare communication. She is the author of a dozen books and numerous papers for the professional and lay press. She is accredited in public relations and is a member of the Canadian Public Relations Society's College of Fellows. Prof. Parsons lives in Toronto and can be reached via email at ethicsinpr@gmail.com or via Twitter @ethicsinpr.Trade Review"This book offers students and practitioners of public relations a lively and engaging conversation around everyday ethics. Patricia Parsons challenges us to reflect on our hidden assumptions and darker motives when issuing misleading news releases, concealing sources or even using the office copier for personal stuff. There should be a copy by every PR water cooler." * Johanna Fawkes, Senior Lecturer in Public Relations, Charles Sturt University, Australia. Author of Public Relations Ethics and Professionalism: the Shadow of Excellence (Routledge, 2014) *"Too often, the PR industry finds itself jammed between those who see ethics as irrelevant and those who view it as a branch of moral philosophy. Many of our colleagues hear 'ethics' and turn off altogether. 'Ethics in Public Relations' provides a pragmatic antidote to this malaise. Rooted in reality and pointing to professionalism, it reminds us of our societal responsibility. It's readable, digestible and provocative. Whether you consider yourself to be a student, a scholar or neither, I contend that you ought to be both. As such, this book challenges you head on. 'Do unto others as you would have them do to you' isn't a platitude, it's our raison d'être. Read, learn, implement and enjoy!" * Jason MacKenzie, Found. Chart. PR Chartered Marketer FCIPR FCIM; Managing Director, Liquid; 2017 President, Chartered Institute of Public Relations *"Rooted in reality and pointing to professionalism, Ethics in Public Relations reminds us of our societal responsibility. It is readable, digestible and provocative." * Jason MacKenzie, Managing Director, Liquid *"Praise for previous edition: Should be a required textbook for any student or practitioner of public relations. Highly recommended." * Choice *Table of Contents Section - PART 1: What Lies Beneath Chapter - 01: Before we begin: New profession... or one of the oldest? Chapter - 02: Lies, truth and honesty: their role in PR practice Chapter - 03: Truth, trust and the virtue of being ‘good’. Chapter - 04: Whose rights are right? Chapter - 05: The trouble with rules Chapter - 06: Utilitarianism: Right acts and wrong reasons Section - PART 2: Ethics and the Practitioner Chapter - 07: Your moral development: Cultivating respect and humility Chapter - 08: Codes of ethics: The good, the bad and the (almost) ugly Chapter - 09: Conflicts of Interest: Sex and other relationship issues Chapter - 10: (Very) personal ethical decisions: Whistle-blowing and moonlighting Section - PART 3: Strategies and Dilemmas Chapter - 11: Public Relations ethics and traditional media Chapter - 12: Public Relations ethics and social media Chapter - 13: Persuasion propaganda and advocacy: The ethics of influence Chapter - 14: Supporting ‘good causes’: bad ethics or bad taste? Chapter - 15: Deceptive authorship: Ghost-writing and plagiarism Section - Part 4: Organizations, Ethics and PR Chapter - 16: Making decisions: The true reality of everyday ethics Chapter - 17: PR and the corporate ethics programme Chapter - 18: The future of ethical PR: education and leadership Chapter - 19: Appendix 1: For your bookshelf Chapter - 20: Appendix 2: Chartered Institute of PR Code of Conduct Chapter - 21: Appendix 3: Guidelines for the ethics audit

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Book SynopsisLiam FitzPatrick is Joint Managing Partner of change communication consultancy Agenda Strategies. He has worked both in-house and for major consultancies running change campaigns, developing communications teams and advising on metrics and evaluation. Liam co-founded the Black Belt series of training for internal communicators and lectures and has served as an external examiner at UK universities. A Fellow of the UK Chartered Institute of Public Relations, he has been involved in planning the education and training of PR practitioners. He is a also member of the Global Certification Council of the International Association of Business Communicators.Klavs Valskov is Joint Managing Partner of change communication consultancy Agenda Strategies. Since 1999 he has worked in PR, marketing and communication with organisations including L'Oreal, Accenture, Nordea Bank and the Danish Government. From 2008-2013 Klavs was the award-winning Global Director of Communication in Maersk Trade Review"This is a must-read for everyone responsible for developing or managing internal communications. It builds on the most important experience shared by leading experts over the past decades and elegantly summarizes this into a current overview of what internal communicators must do to add value to the business." * Torben Bundgaard, Head of Leadership Communication, Novo Nordisk *"This book sets itself apart from others through its combination of theory and practical tips and templates. It is a joy to read - written in such an engaging, accessible way that anyone can understand it. From managing change communication to advising leaders and creating compelling messages, this book covers all the vital areas for any IC function." * Saskia Jones, Head of Internal Communication, Oxfam GB *"I wish I'd had a guide like this when I started out in internal communication....I'd recommend this manual to anyone working in internal communication; it's a great reference point for the start of any new communication challenge!" * Jenny Clark, Head of Internal Communications, The De Beers Group of Companies *"Rigorous, easy to read and use, grounded in extensive practice. Highly recommend for all in the field and for general managers who need to think beyond comms as a corporate function and take responsibility for the impact of effective human connections." * Sabine, Amazon reviewer *"This is essential reading for all those who are serious about making internal comms count in their organisation. From helping you understand and convince your organisation why IC is important, to explaining how to handle senior leaders, to giving you a straightforward means of setting out messages clearly and simply, this book has it all. Anybody who has experienced the challenges which all of these issues bring to a communicator will find this instantly accessible and appealing." * Barry Shaw, Amazon reviewer *Table of Contents Chapter - 01: What internal communication is and why it matters; Chapter - 02: Organizing internal communication; Chapter - 03: Planning; Chapter - 04: Audiences; Chapter - 05: Messaging; Chapter - 06: Channels; Chapter - 07: Why line managers matter and how to support them; Chapter - 08: Working with senior leaders; Chapter - 09: Change; Chapter - 10: Research and evaluation for internal communicators; Chapter - 11: Developing yourself and the team

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Book SynopsisPR Strategy and Application is a comprehensive and accessible text that situates Public Relations in a 21st century context; as a set of tools not just for corporations but for the activist, the diplomat, the crisis manager, the homeland security officer, as well as the advertising executive and the reputation manager. Winner of the 2010 PRIDE award given by the PR Division of the National Communication Association Gives detailed treatment of how activists have used public relations including a consideration of how activists have been important to the historical develop of PR Argues for a move away from a corporate-centric view of public relations and for public relations to be seen as the management of mutually-influential relationships Emphasizes the importance of stakeholder expectations in shaping organizational actions and being a foundation for discussions between organizations and stakeholders Table of ContentsPreface 1. Introduction and Overview 2. Public Relations Contested and Ethically Challenged 3. Public Relations and Transparency 4. Public Relations as Strategic Communication 5. Public Relations as Activism 6. Media Relations: Shaping the News 7. Technological Development and Online Public Relations 8. Social Marketing 9. Reputation Management 10. Issues Management 11. Risk Communication 12. Crisis Communication 13. Corporate Social Responsibility: A New Driver for Public Relations 14. Public Relations Goes International 15. Conclusion: Does Society Need Public Relations? Appendix 1: US Food & Drug Administration News Release Appendix 2: US Centers for Disease Control and Prevention News Release Appendix 3: American Veterinary Medical Association Media Alert Appendix 4: US Food & Drug Administration Pitch Letter Guidance References Index

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Book SynopsisContemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This second edition takes a best practices approach—one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function.

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