Public relations Books

Book SynopsisObwohl sich Journalismus und Unternehmenskommunikation in Funktion und Selbstverständnis immer noch deutlich voneinander unterscheiden, hat die digitale Transformation für eine zunehmende Konvergenz beider Berufsfelder gesorgt. Die Frage, wie und unter welchen Voraussetzungen Öffentlichkeit erzeugt wird, stellt sich angesichts eines tiefgreifenden Medienwandels mit zunehmender Dringlichkeit. Dieses Buch beschreibt das Spannungsverhältnis zwischen beiden Feldern mit Blick auf technologische, ökonomische und praktische Aspekte. Expert*innen aus Journalismus, Unternehmen und Forschung erläutern – wissenschaftlich fundiert und anhand von zahlreichen Praxisbeispielen –, wie sich das neue Miteinander gestaltet: von den jeweils berufsspezifischen Umbrüchen über Wissensvermittlung, -transfer und Netzwerkarbeit bis hin zu neuen Businessmodellen und -strategien für beide Berufsfelder.Ein Buch für Journalist*innen, journalistische Unternehmer*innen, Kommunikationsverantwortliche in Unternehmen, Studierende und praxisorientierte Wissenschaftler*innen.Mit Beiträgen von:• Dr. Matthias Albisser, Hochschule Luzern• Prof. Dr. Christopher Buschow, Bauhaus-Universität Weimar• Prof. Dr. Matthias Degen, Westfälische Hochschule• Prof. Dr. Alexander Godulla, Universität Leipzig• M.A. Benjamin Held, Westfälische Hochschule• Dr. Constanze Jecker, Hochschule Luzern• Prof. Dr. Florian Meißner, Hochschule Macromedia• M.A. Megan Neumann, Ostfalia Hochschule für angewandte Wissenschaften• Prof. Dr. Marc-Christian Ollrog, Ostfalia Hochschule für angewandte Wissenschaften• Rosanna Planer, Universität Leipzig• Prof. Dr. Lars Rademacher, Hochschule Darmstadt• Prof. Dr. Christoph Raetzsch, School of Communication and Culture• Dr. Jonas Schützeneder, Katholische Universität Eichstätt-Ingolstadt• Prof. Dr. René Seidenglanz, Quadriga Hochschule• M.A. Hauke Serger, Bauhaus-Universität Weimar• Dr. Klaus Spachmann, Universität Hohenheim• B.A. Karoline Steinbock, Ostfalia Hochschule für angewandte Wissenschaften• M.A. Maike Suhr, Bauhaus-Universität Weimar• Dr. Daniel Vogel, fög – Forschungszentrum Öffentlichkeit und Gesellschaft• Prof. Dr. Stefan Weinacht, Westfälische Hochschule• Prof. Dr. Cornelia Wolf, Universität LeipzigTable of ContentsNachhaltigkeitskommunikation.- PR-Newsrooms und Corporate Newsrooms.- Multimedia Storytelling in Newsrooms.- Intersystembeziehungen von Journalismus und Public Relations.- Entscheidungsstrategien journalistischer Start-ups.- Qualitätsjournalismus als Bedingung für glaubwürdige Unternehmenskommunikation.- Lehre und Ausbildung zwischen Journalismus und Unternehmenskommunikation.- Interaktion von Wirtschaftsjournalisten und Kommunikatoren.

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Book SynopsisThis book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. Because data, as a raw material of the digital age, inspires corporate strategy. Provided it is collected, interpreted and processed properly, it provides new and sometimes surprising insights into contexts and offers the opportunity to develop exciting stories from it. Stories that also create relevance with regard to corporate goals, spark dialogues and make communication effective. The author explains in an easy-to-understand way how data-based communication strategies can be turned into gripping stories. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity. Using practical examples, the book offers marketing and communication experts - but also interested managers from other disciplines - numerous inspirations and new perspectives.Table of ContentsStorytelling with Data: The Oracle Principle.- Storytelling in the digital age: narratives, protagonists and stories.- From questions to data: Why am I relevant? To whom am I relevant? Which topics are relevant? What moves users?.- The path to a data strategy: developing a story, finding heroes and working in a team.- What is important in data stories: manipulations, machine bias, ethics, data protection.

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Book SynopsisDieses essential richtet sich an Verantwortliche für Pressearbeit, die ihre Themen optimal in den Medien platzieren wollen. Und es richtet sich an alle, die verstehen wollen, wie Nachrichten entstehen. Die Autoren erläutern, nach welchen Kriterien Redaktionen Nachrichten selektieren und wie man durch dieses Wissen Medienpräsenz erlangt. Da Nachrichten nie ein direktes Abbild der Realität sind und Auswahlentscheidungen unterliegen, ist das Verständnis des ,,Nachrichtenfilters" im redaktionellen Journalismus von zentraler Bedeutung, um die eigene Botschaft optimal zu platzieren. Wie dies gelingen kann, wird anhand von praktischen Beispielen aufgezeigt und durch eine Zehn-Punkte-Strategie ergänzt.Table of Contents1. Einleitung 2. Wichtige Überlegungen zur Nachrichtenauswahl 3. In zehn einfachen Schritten zum Erfolg: Die Nachrichtenfaktoren 4. Was macht eine Nachricht zur Nachricht? Von der Theorie in die Redaktion 5. Die 10-Punkte-Strategie für eine erfolgreiche Presse- und Öffentlichkeitsarbeit 6. Die Zukunft liegt online und was das bedeutet

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Book SynopsisThis study examines France''s determination to remain aloof and unaffected as the world economy threatens the French way of doing business. Describing the difficulty in initiating change in French organizations, the author tells of the obstacles he encountered in attempting to modernize the working practices of a Paris firm. His observations are based upon customs and habits peculiar to the French, yet they apply equally to all foreign cultures. Management methods, attitudes to the outside world, and the historic roots of the French mentality are viewed and explained anecdotally, based on the author''s experience of living and working in France, and are accompanied by humorous illustrations.Table of ContentsPART I Learning to Love Hierarchy; Chapter 1 The Perils of Cultural Cross-Dressing; Chapter 2 Spotting Those Barriers to Change; Chapter 3 The Big Standoff in the Workplace; Chapter 4 The Missing Interface at the Top; PART II What Makes Them Tick; Chapter 5 Managing Uncontrolled Spontaneity; Chapter 6 Privacy: Don’t Ask Me Where I Live; Chapter 7 Considering ‘Foolish Consistency’; Chapter 8 Elitism at its Best and Worst; PART III Eating and Talking – What They Do Best; Chapter 9 How Quickly the Barriers Crumble; Chapter 10 Words: The Subtlest Weapon; Chapter 11 The Crooked Road Forward;

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Book SynopsisThe average workforce today is far different to that of a few years ago. Companies now employ more freelancers and temporary staff, while there is increased job-sharing and sub-contracting, not to mention more staff working from home. This brings with it its own particular set of problems for managers. Here, Richard Pettinger looks at the changing employment situation today and outlines what the flexible workforce is, what flexible working is and how to manage both successfully. The text includes sections on conceptual aspects, motivations, empowerment, organizational streamlining, and management qualities and performance.Table of ContentsList of summary boxes and figures -- Preface -- 1 Introduction -- Flexible workforce -- Conclusions -- 2 Hours and patterns of work -- Introduction -- Work content -- Hours of work -- Other patterns of work -- Use of subcontractors, agencies and specialists -- Conclusions -- 3 Contractual arrangements -- Contracts of employment -- Employment law -- Conclusions -- 4 Motivation and rewards -- Motivation theories -- Work motivation -- Pay and benefits -- Conclusions -- 5 Staffing the flexible workforce -- Introduction -- Equal opportunities -- Staff planning -- High quality staff -- Training and development -- Industrial relations -- Conclusions -- 6 Management and the flexible workforce -- Introduction -- Management style -- Management qualities -- Management training -- Management performance -- Conclusions -- 7 Flexible working in practice -- Organization structure and forms -- Culture -- Conditions -- Supervision -- High quality staff -- Other factors -- Conclusions -- Appendix A: Employment law in the UK: the legal framework -- Appendix B: The European Community Social Charter -- Appendix C: Glossary -- Bibliography -- Index.

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Book SynopsisIllustrations.- Introduction.- 1 Correspondence.- 2 Reports.- 3 Summarising.- 4 Advertising and Publcity.- 5 Manuals, Instructions and Form Design.- 6 Meetings Documentation.- 7 Meetings.- 8 Spoken Communication.- 9 Listening and Reading.- 10 Role of Audio-Visual Aids.- 11 Thinking and Planning.- 12 Language.- 13 Non-verbal Communication.- 14 Charts and Graphs.- 15 Analysis and Interpretation.- 16 External and Internal Communication.- 17 Management Communication.- 18 Information Technology.- Appendix 1: Answers/notes for answers.- Appendix 2: glossary of meetings terms.- Appendix 3: Grammar, punctuation and spelling.- Appendix 4: Examination techniques.- Index.

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Book SynopsisIn most industries, musculoskeletal injuries are the most common work-related reason for employee absences. These injuries are often caused by static postures or repetitive movements that have to be maintained for many hours a day, such as intensive use of data entry devices, assembly work, parts inspection, equipment maintenance, manual materials handling, machinery operations, and vehicle operation, among others. The book addresses seating concepts, hand tool and pedal designs, foot-floor interfaces, digital human models for computer-aided design and engineering, and work organization (task duration, breaks, handling frequency) as they affect human performance and musculoskeletal injury reduction. Professionals responsible for identifying and improving conditions in the industries where such workplace injuries occur will find this volume to be a handy sourcebook, while teachers and students will find it to be a valuable reference.Table of ContentsStudies of Posture and Movement. International Approaches for Evaluation and Engineering. Risk Assessment. Overview of the Book. Anthropometry. Traditional Anthropometry. Three-Dimensional Anthropometry. Motor Behavior. Gazing. Reaching. Vision and Eyes. Basic Ocular Muscle Functions and Their Operating Ranges. Viewing Distance. Vertical Gaze Direction. User Preferences. Head and Neck. Head Inclination. Neck Flexion/Extension. Neck Twisting. Trunk. Definitions and Measurement. Trunk Anatomy. Effects of Trunk Posture. General Evaluation Criteria. Pelvis. Sitting Behavior. Seating Concepts. Pelvis and Neighboring Segment. Leg and Foot. Pedal Operation. Flooring and Standing. Raki? Slips and Falls. Raki? Shoulder Girdle and Upper Arm. Shoulder Girdle. Upper Arm. Forearm and Hand. Hand-Handle Coupling. Elbow, Forearm, and Wrist. Multiple Factor Models And Work Organization. Multiple Factor Models. Variation and Autonomy. Force Exertion. Postural Behavior. Strength Capability and Guidelines for Force Exertion. Performance. Measuring Performance. Speed-Accuracy Trade-Off in Performance. Mechanisms and a Model of Posture and Performance. Studies of Posture and Performance. Conclusions. Digital Human Models for Ergonomic Design And Engineering. The Jack Human Simulation Tool. The Safework. Human Simulation Tool. The Ramsis and Anthropos. Human Simulation Tools. Sammie: A Computer Aided Ergonomics Design Tool. Boeing Human Modeling System (BHMS).

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Book SynopsisOffice workers form a large and growing proportion of the workforce, especially with the growth of the service sectorTable of Contents1. Ergonomics Applied to Offices 2. Relations Among People in the Office 3. Office Space 4. Sound and Climate 5. Body Movement, Posture, Support 6. Seeing and Lighting 7. Manual Tasks Relationships Among People in the Office 3. Office Space Section 4. Sound and Climate Section 5. Body Movement, Posture and Support Section 6. Seeing and Lighting Section 7. Manual Tasks

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Book SynopsisGaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.Table of ContentsContents: Preface. Influence in Public Relations and Why It's Important. Public Relations Roles, Responsibilities, and the "Right Thing." Resistance, Politics, and Power Relations. Identifying and Using Influence Resources in Public Relations. Alpha Approaches in Public Relations: The Use of Sanctioned Influence Tactics. The Communication Change Project at Whirlpool: Converting Power Into Performance. Omega Approaches in Public Relations: The Use of Unsanctioned Influence Tactics. The Use of Dissent in Public Relations. The Power of Political Will and Intelligence. Breaking Out of the "Iron Cage" of Practice. A Public Relations Manifesto. Appendix: The Dissent Survey.

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