Public relations Books
Unbound Trust Me, PR Is Dead
Book SynopsisRobert Phillips spent twenty-five years at the top of the Public Relations industry, travelling the world to speak alongside Prime Ministers and CEOs (in between presenting naked in Finnish boardrooms saunas and trying to bring an end to the British monarchy).But then he quit his job as CEO EMEA of Edelman – the world's largest PR firm – for one simple reason: he no longer believed in what he was doing.Messages can no longer be managed. The age of 'spin' is over.In this age of activism and individual empowerment, power is shifting from state to citizen; employer to employee; corporation to citizen-consumer. From media to publishing, law to diplomacy, and internal communications to leadership itself, traditional industries are facing a near inevitable demise.How can the PR industry be so seemingly unaware that it is experiencing its own death throes? And if everything is dead, what comes next?Using nearly 200 anecdotes, interviews, and case studies (including companies like Unilever, John Lewis Partnership, and Patagonia), Robert Phillips answers these questions and proposes a new model of leadership and accountability across business and politics.Trade Review"Thrilling… a passionate revolution." * Huffington Post *"Filled with aperçus, some good gossip and nine courses of food for thought." * Management Today *"Cohesively combine much of the disparate strands of thought about the discipline's pressing need for reinvention, in a style that is, by turns, provocative and amusing." * The Holmes Report *
£14.92
Taylor & Francis Public Relations Theory and Practice
Book Synopsis'As the title suggests, this text is a comprehensive introduction to public relations theory and practice. It offers the reader a selection of contemporary case studies in all areas of public relations practice, along with discussion starters and exercises that allow you to explore the theoretical concepts in more depth. It is an excellent resource for people interested in learning about the public relations profession.'LIZ MCLAUGHLIN, PRESIDENT PUBLIC RELATIONS INSTITUTE OF AUSTRALIAPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're developing the public image of an organisation, dealing with the media or managing issues for a large company, you need strong communication skills and a sound understanding of public relations processes.This widely used Australian introduction to theory and professional practice has been fully revised and includes new chapters on ethics and public relations in the Third Sector. Leading practitioners and lecturers outline the core principles of public relations in both the public and private sectors. They show how to develop effective public relations strategies and tactics and explain how to research, run and evaluate a successful public relations campaign. Drawing on a range of communication and public relations theories they discuss how to work with the media and how to use print, electronic and other forms of communication for maximum impact. Richly illustrated with examples and case studies, Public Relations is an ideal student text or professional reference.
£40.80
J Ross Publishing Managing Corporate Communications in the Age of
Book Synopsis
£26.96
Nomos Verlagsgesellschaft Relevance of International Experience in a
Book Synopsis
£24.00
