Public relations Books

388 products


  • Taylor & Francis Ethical Practice of Social Media in Public Relations

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £137.75

  • Taylor & Francis Global Writing for Public Relations

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £175.75

  • Taylor & Francis Ltd Strategic Financial and Investor Communication The Stock Price Story

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £156.75

  • Taylor & Francis Ltd Strategic Financial and Investor Communication The Stock Price Story

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £68.39

  • Taylor & Francis Transparency Public Relations and the Mass Media

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £56.04

  • Taylor & Francis Public Relations Activism and Social Change

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £142.50

  • Taylor & Francis Branding New York

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £156.75

  • Taylor & Francis Public Relations Law

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Ltd Media Relations Measurement Determining the Value of PR to Your Companys Success

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £80.74

  • How to Manage a Successful Press Conference

    Taylor & Francis Ltd How to Manage a Successful Press Conference

    15 in stock

    Book SynopsisDespite the ubiquity of new forms of communication technology, press conferences remain a vital way for companies to share news. One size or message does not fit all and the content showcased must be of interest to every member of the audience. This book highlights the importance of understanding the needs of those who will attend; an ever-more critical skill as stretched editorial teams make it increasingly difficult to lure journalists from their desks. In the international press arena, journalists from different countries have particular needs and can react differently to the same situation. The authors show that to ensure success, PR professionals need to take account of the event, speakers, style, content and tone; and follow through to the all-important tasks of obtaining feedback and analysing results. How to Manage a Successful Press Conference is essential reading for PR teams working in a national or, particularly, an international environment and enables you to address the Table of ContentsContents: Part I Introduction: Why is a press conference special?; PR tools; Types of press conferences; PR plan. Part II Basics and Processes: Planning; Embargo date; Invitation and registration; Format of a press event; Participants; Agency support; Financial aspects; Venue selection. Part III Content and Speaker Support: Content - From Hell to Heaven; Preparation of spokespeople; Speech writing; Tips for spokespeople. Part IV At the Event: The atmosphere at a press conference; Event branding; Decoration; Registration desk; Badges; Press room; Press kit; Interviews; The appropriate give away. Part V After the Event: Feedback collection; After the event; Media analysis. Appendices: Checklist for preview trip; Cultural influences; Views of a journalist; Industry analyst briefings; Detailed cost breakdown; Online press conferences; References; Index.

    15 in stock

    £56.04

  • Taylor & Francis Stakeholder Relationship Management A Maturity Model for Organisational Implementation 1

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis A Short Guide to Reputation Risk

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £43.99

  • Taylor & Francis Advising Upwards A Framework for Understanding and Engaging Senior Management Stakeholders

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis The Politics of Bargaining Merger Process and British Trade Union Structural Development 18921987

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £87.39

  • Taylor & Francis Ltd History of Work and Labour Relations in the Royal Dockyards

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £82.64

  • Taylor & Francis Ltd Fetal Medicine Basic Science and Clinical Practice

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £82.64

  • 15 in stock

    £82.64

  • Taylor & Francis Japanese Management Techniques and British Workers Routledge Studies in Employment and Work Relations in Context

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £118.75

  • Taylor & Francis Ltd Globalization and Patterns of Labour Resistance Routledge Studies in Employment and Work Relations in Context

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £85.93

  • Taylor & Francis Public Relations Contemporary Issues and Techniques

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £47.49

  • Taylor & Francis Ltd Corporate Reputations Branding and People Management Advanced HR Practitioner

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £52.24

  • Taylor & Francis Ltd Getting Attention

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £43.69

  • Taylor & Francis Managing Corporate Reputation and Risk

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £43.69

  • Taylor & Francis travelandtourismpublicrelationsanintroductoryguideforhospitality

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £42.74

  • Taylor & Francis Crisis Communication

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £58.99

  • Taylor & Francis Ltd Visual Identity Promoting and Protecting the Public Face of an Organization

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £56.04

  • Taylor & Francis Handbook of Organizational Performance

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Public Relations Metrics

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Public Relations Metrics

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £47.49

  • Taylor & Francis The Art of Plain Speaking

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Public Relations and the Public Interest

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £45.99

  • Taylor & Francis Developing Innovation Systems Mexico in a Global Context Science Technology the IPE

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £128.25

  • Taylor & Francis Ltd Science Technology and Global Governance

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £54.14

  • Taylor & Francis Ltd Science Technology and Global Governance

    15 in stock

    a huge range and FREE tracked UK delivery on ALL orders.

    15 in stock

    £35.14

  • The Public Relations Strategic Toolkit

    Taylor & Francis Ltd The Public Relations Strategic Toolkit

    15 in stock

    Book SynopsisThe Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured  to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement. The book is divided into four parts; covering the profession, public relations planning, corporate communication and stakeholder engagement. FeatTrade Review‘Public relations is a global business, increasing in scope, scale and influence. It’s a broad discipline, encompassing practitioners with diverse skillsets, operating in vastly differing environments. The landscape is being transformed by the digital revolution, yet professional PR is firmly rooted in strategic principles. With this update, Theaker and Yaxley serve our community of consultants, students and other stakeholders well. It is a worthy addition to any bookshelf.’Jason MacKenzie, President, Chartered Institute of Public Relations, UK‘The Public Relations Strategic Toolkit is a book that student, teacher and practitioner will want to keep close to hand. It's a primer for the public relations industry. It provides a thorough grounding for students, or anyone new to the industry and is an instant aide memoir for experienced practitioners.’Stephen Waddington, Partner and Chief Engagement Officer, Ketchum and Visiting Professor, Newcastle University, UKTable of ContentsList of figures List of tables Acknowledgements Part 1: The Profession Introduction Alison Theaker 1. What is public relations? Alison Theaker 2. What do PR practitioners do? Alison Theaker 3. The PR industry and careers in it Alison Theaker 4. Professionalism and trends in PR Alison Theaker Part II: Public relations planning Introduction Heather Yaxley 5. Situational analysis Heather Yaxley 6. Understanding public psychology Heather Yaxley 7. Setting objectives Heather Yaxley 8. Strategic campaign execution Heather Yaxley 9. Budgeting and resourcing Heather Yaxley 10. Monitoring and evaluation Heather Yaxley Outro Part III Corporate communications Introduction Heather Yaxley 11. Brand management Alison Theaker 12. Effective media relations Alison Theaker 13. Risk, incidents, issues and crisis management Heather Yaxley 14. Corporate social responsibility Alison Theaker 15. International considerations Alison Theaker 16. Digital Public Relations Heather Yaxley Part IV Stakeholder engagement Introduction Alison Theaker 17. Political relations Heather Yaxley 18. Financial and investor relations Heather Yaxley 19. Internal communications Alison Theaker 20. Inter-organisational relationships Heather Yaxley 21. Community Relations Alison Theaker 22. Consumer public relations Alison Theaker Appendix Bibliography Index

    15 in stock

    £38.99

  • Student Workbook to Accompany Crisis

    Taylor & Francis Ltd Student Workbook to Accompany Crisis

    15 in stock

    Book SynopsisNo company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals for responding to crises in a variety of contexts, and reinforces strategies and tactics to be used during a crisis. Chapters include instructive case studies of public relations professionals in crises: what they did, what they wished they had done, and what hampered their progress. The exercises provide students with the opportunity to respond to real-world crises, sharpening their own skills and practicing response behaviors. This workbook will serve as a useful tool for all future practitioners.Table of ContentsTable of Contents1 Crisis Communications Today What is a Crisis and What is Crisis Communications?The Five Stages of a Crisis Public Opinion Mini-Case: White Star Line’s Titanic Sinks 2 Crisis Communications Theory Apologia Theory Image Restoration TheoryDecision Theory Diffusion TheoryExcellence Theory The Five W’s of Public Apology –Businesses and Celebrities3 Communications to Prevent Crises The News Media Internal Publics Customers/Consumers Preventing Multicultural Crises4 Communications When the Crisis Strikes Communicating with the News Media 34Communicating with Lawyers 44Communicating with Internal Publics 47Communicating with External Publics 49Communicating Directly with the Masses 505 Social Media and Crisis CommunicationsSocial Media in Strategic Organizational CommunicationMini-Case Studies in Social Media CrisesSocial Media Etiquette for Organizations and Individuals to Prevent CrisesOnline Communities and Crisis Communities6 "Textbook" Crises Case: Johnson & Johnson and the Tylenol Murders Case: Exxon and the Valdez Oil Spill 7 Culture Crises --DomesticCase: Saginaw Valley State University and the Theater Controversy Case: Texas A&M University and the Bonfire Tragedy Case: Police Departments and Community Trust8 Culture Crises: Foreign and International Case: AIDS in Africa Case: Ebola Strikes Liberia: Firestone Strikes EbolaCase: Nut Rage and Korean Airlines 9 Environmental Crisis Case: Häagen-Dazs and Honey Bees 10 Natural Disasters Case: Hurricane Katrina and New Orleans Case: The Oso Mudslide in Washington11 Transportation Crises Case: Holland America Line and Cruise Crises Case: US Airways and the Emergency Landing in the Hudson 12 Product Failure and Product Tampering Case: Yuhan-Kimberly and Baby Wet Wipes Case: Maple Leaf Foods and the Battle against Listeria Case: Wendy’s and the Finger-in-the-Chili Hoax Mini-Case: Domino’s Pizza 13 Death and Injury Case: Columbine High School and the Shooting Tragedy Case: School Shootings: Communication To and For Children14 The Crisis Communications Plan Crisis Inventory Developing the Crisis Communications Plan

    15 in stock

    £39.99

  • Public Relations As Relationship Management

    Taylor & Francis Ltd Public Relations As Relationship Management

    15 in stock

    Book SynopsisThe emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them. Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader's ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relatioTrade ReviewKi, Kim, and Ledingham have done a masterful job at providing a truly impressive anthology that captures the development, growth, and future directions of relationship theory. Every chapter is theoretically rich and thought provoking. The topics covered are diverse enough for every reader to find something fresh and resonating. This is a "must have" text for scholars, educators, students and professionals seeking state-of-the-art knowledge about a compelling paradigm for 21st century public relations. Linda Hon, Professor, Director of the Public Relations and Social Advocacy Project, University of FloridaTable of ContentsForeword (By James Grunig)PrefaceAuthor BiosSection I. The Evolution of Relationship Theory Ch-1. Revisiting Organization–Public Relationship Research for the Past Decade: Theoretical Concepts, Measures, Methodologies and Challenges (Yi-Hui Christine Huang & Yin Zhang)Ch-2. The Status of Organization-Public Relationship Research Through an Analysis of Published Articles between 1985 and 2013: An Appeal for Further Research (Eyun-Jung Ki & Jae-Hwa Shin)Ch-3. The Role of the Holistic Public Relations Manager (John Ledingham)Section II. Expansion of Organization-Public RelationshipsCh-4. The Effect of Relationships on Reputation and Reputation on Relationships: A Cognitive, Behavioral Study (James E. Grunig & Chun-ju Flora Hung-Baesecke)Ch-5. Framework linking organization-public relationships and organizational reputations in public relations management (Sung-Un Yang & Heewon Cha)Ch-6. Examining the Influence of Organization-Public Relationships and Organizational Identification with a Psychological Group on Institutional Affiliation, Behavioral Intent, and Evaluations of Satisfaction (Stephen D. Bruning & John A. Ledingham) Ch-7. Motivations of publics: The power of antecedents in the volunteer-nonprofit organization relationship (Denise Bortree)Ch-8. When Shareholders Move From Passive to Active: Managing Relationships with Activist Investors (Marcia W. DiStaso) Ch-9. Lobbying as relationship management: Avenues for public relations research and practice (Kurt Wise & Kati Tusinski Berg)Ch-10. Risk Management through Employees: Testing Employees’ Voluntary Scouting and Corporate Readiness for Cyber Risks (Jeong-Nam Kim, Soo Park, Arunima Krishna, & Valentina Martino)Section III. Emergent Perspective: Culture, Globalization, and New TechnologiesCulture and GlobalizationCh-11. Factoring Culture into Relationship Management Theory: Cultivation Strategies and Traditional Chinese Value Orientations (Chun-ju Flora Hung-Baesecke & Yi-Ru Regina Chen) Ch-12. Chemyon, Relationship Building and Conflicts (Yungwook Kim & Jungeun Yang)Ch-13. Culture-Centered Approach to Public Relations: Resistance in Relational Contexts (Mohan J. Dutta & Rati Kumar) New TechnologiesCh-14. Everybody’s job? Managing Public Relations in the Age of Social Media (Tom Kelleher)Ch-15. University-Student Relations: A Dynamic Framework in Offline and Digital Environments (Alessandro Lovari, Alessandra Mazzei, & Kelly Vibber)Ch-16. Conceptualization, Examination, and Recommendations for a Normative Model Of Community-Building for Organizations Managing Change Using New Media (Marina Vujnovic & Dean Kruckeberg)

    15 in stock

    £58.89

  • Oxford University Press Social Media Management Persuasion in Networked

    2 in stock

    Book SynopsisTrade Review"Social Media Management simplifies the often-mysterious world of social media strategy with an approachable style that challenges and enlightens students of all professional backgrounds."--Eric Brey, University of Wisconsin-Stout "This is one of the most effective, foundational textbooks available for students looking to master their abilities to create strategic social media plans at an organizational level."--Kirsten Whitten, Regis College, Curry College, and Stonehill College "A great overview of strategic social media that ties together the importance of social media being couched in business and marketing strategy and practical, relevant examples and case studies that engage students."--Mary C. Martin, Fort Hays State University "In the 'old days' of analog marketing, most faculty consumed newspapers, magazines, and TV, so it was very easy to understand advertising and/or marketing communications. Today, many faculty are aware of digital marketing, but have a very limited use of the varied platforms available. This book offers both enough technical detail and examples on the various platforms for even the digitally naive faculty member to leads a class, along with a good strategic overview that seems to be lacking from so many treatments of social media marketing."--Eric J. Karson, Villanova University "Informative and also effective! I would strongly suggest that my colleagues adopt this book because it's current, relevant, and learner-centered and will add value from a social media marketing perspective for a long time to come."--Mohammed Nadeem, National University and the University of San FranciscoTable of ContentsPreface Chapter 1. Maximizing Business Value Social Media Equals Business Opportunity (And Not Just for Cats) What Is Social Media Management? Evolving from a Platform-Driven to a Goal-Centric Approach Setting Goals to Drive Value Social Media Management Framework What's Next? Platforms May Change, But The Industry Will Still Grow Your Turn: A Goal-Setting Exercise for Your School Chapter 2. Targeting Social Audiences Collecting Social Audience Segmenting Social Audiences Data Prioritizing Target Audiences Engaging Social Audiences It's Complicated Your Turn: Analyze Your Class Chapter 3. Adopting Social Platforms Renting or Buying in Social Media Conducting a Platform Audit Platform Fit Test Adopting Multiple Platforms Platform Analysis Never Stops Your Turn: Strategic Platform Choice Chapter 4. Developing Social Brand Strategy Why Brand Strategy in Social Media Matters Branding Social Media Presences Extending a Brand Personality Structuring a Social Media Portfolio Managing a Social Brand Portfolio The Cocktail Party Your Turn: Trader Joe's Social Brand Strategy Chapter 5. Designing Social Content Building Blocks of Social Content Tailoring Social Content to the Platform Social Content Development Creating and Evolving Your Turn: Represent Your Culture Chapter 6. Distributing Social Content Inventory Social Media Marketing Assets Decide on Social Media Marketing Campaigns Implement a Social Media Marketing Campaign Sample Social Media Campaign Grid Ready, Set, Go Viral Your Turn: Develop a Social Media Marketing Plan for Fidelity Chapter 7. Measuring Social Media Results Dimensionalizing the Business Value of Social Media Measuring Brand Value Measuring Revenue Value Measuring Operational Value Measuring Cultural Value Measuring Results Is Not Easy Your Turn: Devising a Measurement Plan for Sanergy Chapter 8. Managing Crisis in Social Media Crisis in Social Media Evaluating a Social Media Crisis Responding to a Social Media Crisis Executing Social Media Crisis Management Another Day, Another Potential Crisis Your Turn: Kashi Crisis Management Chapter 9. Building a Social Culture Social Media Use Within Organizations Trade-offs of Internal Social Media Use Internal Social Media Use in Action Key Success Factors The World's Best Boss Your Turn: Internal Social Media Strategy for Comcast Customer Service Chapter 10. Defining Your Personal Brand In Social Media Assume Everything You Post Is Public Social Media Management Framework Considerations Possible Strategic Directions Managing the Risks of a Social Media Presence Tips on Execution It's All About You Your Turn: Personal Social Media Audit Epilogue: Leadership in Data Privacy

    2 in stock

    £68.39

  • Oxford University Press Inc Managing Public Relations

    1 in stock

    Book SynopsisTrade Review"The go-to guide on how to manage the important function of public relations."--Sandra Duhé, Southern Methodist University "This text provides more content on business related strategies than other PR texts. The writing is clear and well edited, and is accessible to readers with limited business knowledge."--Jeffrey Brand, University of Northern IowaTable of ContentsPreface Chapter 1: Leadership & Management in Public Relations: Two Sides of the Same Coin Chapter 2: Distinctions Between Corporate & Agency Operations Chapter 3: Professionalism, Ethics, and Law: The Good Person Representing Organizations Well Chapter 4: Operations Tools I: Plans, Budgets, Time Management, & Billing Chapter 5: Operations Tools II: Performance Measurement, Performance Reviews, & Human Resources Management Chapter 6: Decision Making in Tune with the Corporate Strategic Plan Chapter 7: Business-development Principles Chapter 8: Requests for Proposals (RFPs) & New-business Pitches Chapter 9: Team Management Chapter 10: Client-centered Communication Chapter 11: Personal Career Planning Strategies Appendix A: Strategic Plan Content Summary Appendix B: Example Strategic Plan Appendix C: Calling Scripts Appendix D: Resumes, Cover Letters, and Beyond Index

    1 in stock

    £83.88

  • Agency Mania

    Beaufort Books Agency Mania

    Book Synopsis

    £22.09

  • 5 in stock

    £111.15

  • Discovering Public Relations

    Sage Publications Discovering Public Relations

    10 in stock

    Book Synopsis

    10 in stock

    £162.14

  • Cengage Learning The PR Styleguide Formats for Public Relations

    7 in stock

    Book Synopsis

    7 in stock

    £125.80

  • Cases in Public Relations Management The Rise of Social Media and Activism

    Taylor & Francis Cases in Public Relations Management The Rise of Social Media and Activism

    2 in stock

    Book SynopsisNow in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available to today's strategic public relations manager, with the help of extensive supplemental materials.Key features of this text include coverage of the latest controversies in current events, discussion of the ethical issues that have made headlines in recent years, and strategies used by public relations practitioners. The problem-based case study approach encourages readers to assess what they know about communication theory, the public relations process, and management practices.New to the third edition: Eighteen new cases including Snap, Wells Fargo, SeaWorld, United Airlines, and Starbucks. Additional emphasis on social media and social responsibility for communication management today. End-of-chapter activities that reinforce concepts. Developed for advanced students in strategic communication and public relations, this book prepares them for their future careers as communication and public relations professionals.The new edition features a fully enhanced companion website that includes resources for both instructors and students. Instructors will find PowerPoint Lecture Slides, Case Supplements, Instructor Guides, and Answer Keys for Quizzes and End-of-Chapter Activities. Students will benefit from Quizzes, a Glossary, and Case Supplements.Trade Review"Swann's third edition of Cases in Public Relations Management is organized in such a way as to offer foundational knowledge of the broader field of PR and of the narrower topics of each chapter before diving into specific cases. The discussion questions in each chapter are certain to prompt critical thinking and deep class discussions." -- Emily S. Kinsky, West Texas A&M UniversityTable of ContentsPreface Chapter 1: A Brief Introduction to Public RelationsChapter 2: Ethics and the Law Chapter 3: Corporate Social Responsibility Chapter 4: Media Relations Chapter 5: Conflict ManagementChapter 6: Activism Chapter 7: Consumer Relations Chapter 8: Entertainment and Leisure Chapter 9: Community Relations Chapter 10: Cultural and Other ConsiderationsChapter 11: Financial Communication and Investor Relations

    2 in stock

    £156.75

  • Public Relations Campaigns An Integrated Approach

    SAGE Publications, Inc Public Relations Campaigns An Integrated Approach

    2 in stock

    Book SynopsisUsing a hands-on approach, this text provides an introduction to the process of creating effective PR campaigns, with real examples and contemporary case studies to help the reader develop practical skills. 

    2 in stock

    £77.14

  • Public Relations Theory

    Sage Publications Inc Public Relations Theory

    3 in stock

    Book Synopsis

    3 in stock

    £151.00

  • Dynamics of Media Writing: Adapt and Connect

    SAGE Publications Inc Dynamics of Media Writing: Adapt and Connect

    Book SynopsisDynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.Table of ContentsPreface Acknowledgments About the Author PART I. THE BASICS YOU NEED, REGARDLESS OF FIELD Chapter 1. Know Your Audience How to Define an Audience Key Questions to Ask in Serving Your Readers What Attracts an Audience? What Audiences Need to Know and How to Make Them Care The Big Three Chapter 2. Being Accurate, Relying on the Facts Why Is Journalism Such a Picky Field? Why Media Professionals Matter More Than Ever Making Sure You Are Sure Examining the Broader Issues The Big Three Chapter 3. Grammar, Style and Language Basics Why Do Grammar and Style Matter? Sentence Structure Sentence Length Read Your Work Aloud How to Keep Writing Tight and Right The Big Three Chapter 4. Basic Media Writing The “Killer Be’s” of Good Writing The Inverted Pyramid Leads: The Prominence of Importance Types of Leads Problematic Leads and Potential Fixes How to Order the Rest of Your Pyramid The Big Three Chapter 5. Interviewing Interview Preparation Places to Dig Getting the Interview Interacting With Your Source Interviewing via Email or Text Interviewing for Multiple Media The Questions Interview Flow Silence as an Ally The Nonverbal Approach: How to Ask a Question Without Asking The End of the Interview (Almost) Follow-Up Interviews The Big Three Chapter 6. Writing for Websites and Blogs Working on the Web Blogging Best Blogging Practices How to Build a Quality Blog Post Linking and Other Interactive Elements Engaging Readers The Big Three Chapter 7. Social Media What Does Social Media Do? Why Is Social Media Valuable? Social Media Tools How to Avoid #Fail Building a Social Media Audience The Big Three Chapter 8. Law and Ethics in Media Writing The First Amendment Libel Legal Defenses Against Libel Getting SLAPP-ed Anyway Copyright How to Avoid Copyright Infringement Ethics and the Media Ethical Concerns How to Work Through Ethical Dilemmas Determining Your Own Approach to Ethics The Big Three PART II. FOCUS ON NEWS MEDIA Chapter 9. Reporting: The Basics and Beyond Event Coverage Preparing for the Event How to Cover the Event News Reporting Beyond the Event Beats Features Profile Writing Localizations Obituaries The Big Three Chapter 10. Writing for Traditional Print News Products Nuances for Print Writing Attributions Expanding the Inverted Pyramid The Big Three Chapter 11. Writing for Broadcast Nuances for Broadcast Writing Structure Integrating Additional Elements Types of Stories Polishing Your Final Piece for Delivery The Big Three PART III. FOCUS ON MARKETING MEDIA Chapter 12. Public Relations Defining PR Types of PR Writing Keys to PR Why the Media Matters The Big Three Chapter 13. Advertising Defining Advertising The Creative Brief Message Formation Writing in Advertising The Big Three Chapter 14. Marketing Brands and Branding Campaigns Versus Brands Useful Marketing Platforms and Tools Copywriting for a Brand Ways to Work With and for Your Readers Writing Creatively for Marketing The Big Three Glossary Index

    £109.80

  • EXTRAORDINARY PR, ORDINARY BUDGET

    Berrett-Koehler EXTRAORDINARY PR, ORDINARY BUDGET

    10 in stock

    Book Synopsis

    10 in stock

    £15.29

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