Public relations Books
Taylor & Francis Ltd The Routledge Companion to Public Relations
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£185.25
Taylor & Francis Ltd Corporate Social Responsibility Public Relations and Community Engagement
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£43.69
Taylor & Francis Ltd Advancing Crisis Communication Effectiveness
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£39.99
Taylor & Francis Ltd Online Place Branding
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£39.99
Taylor & Francis Media Relations Issues and strategies
Book SynopsisPublic relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together.Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs.This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations.Trade Review'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media JournalTable of ContentsAcknowledgements1 Media relations in context2 Understanding the media environment3 Theorising media relations4 Law and ethics in media relations5 Working with the news media6 Media relations campaigns7 Media releases8 Media kits, guides and online media centres9 Media conferences, 'famils' and events10 Not just the news11 Working with newspapers and magazines12 Working with radio and television13 Working with the internet and social mediaReferencesIndex
£128.25
Taylor & Francis Public Relations
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£128.25
Taylor & Francis Ltd The Role of Leadership in Building Inclusive Diversity in Public Relations
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£39.99
Taylor & Francis Ltd The Role of Leadership in Building Inclusive Diversity in Public Relations
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£128.25
Taylor & Francis Ltd MacroSocial Marketing Insights
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£39.99
Taylor & Francis Ltd Working Postures and Movements
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£68.39
Taylor & Francis Public Relations and the Corporate Persona
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£39.99
Taylor & Francis Relationship Building in Public Relations
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£39.99
Taylor & Francis The Moral Compass of Public Relations
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£39.99
Taylor & Francis Strategic Sport Communication
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£45.59
Taylor & Francis Strategic Sport Communication
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£128.25
Taylor & Francis The Theory and Philosophy of Organizations Critical Issues and New Perspectives Social Analysis
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£45.59
Taylor & Francis Employment Relations in the Growing Asian Economies
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£137.75
Taylor & Francis Media Production Agreements A Users Guide for Film and Programme Makers Blueprint Series
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£166.25
Taylor & Francis Ltd Informal Learning in the Workplace Unmasking Human Resource Development
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£56.04
Taylor & Francis Ltd Organisational Learning and Effectiveness
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£47.49
Taylor & Francis Ltd Training for a Smart Workforce
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£51.29
Taylor & Francis Ltd Flexible Learning Human Resource and Organisational Development Putting Theory to Work
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£52.24
Taylor & Francis Gender Identity and the Culture of Organizations Routledge Studies in Management Organizations and Society
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£68.39
Taylor & Francis Ltd Corporate and Organizational Identities
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£175.75
Taylor & Francis Corporate Reputation and Competitiveness
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£128.25
Taylor & Francis Sales Management A Global Perspective
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£58.89
Taylor & Francis Answers for Modern Communicators
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£47.49
Taylor & Francis Ltd European Works Councils Pessimism of the Intellect Optimism of the Will 9 Routledge Research in Employment Relations
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£90.00
Taylor & Francis Ltd Effective Press Relations for the Built Environment A Practical Guide
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£47.49
Taylor & Francis Effective Press Relations for the Built Environment
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£25.38
Taylor & Francis Global Technology and Corporate Crisis Strategies Planning and Communication in the Information Age
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£32.99
Taylor & Francis Ltd Managing Human Resources in CrossBorder Alliances
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£171.00
Taylor & Francis Ltd Managing Human Resources in CrossBorder Alliances
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£47.49
Taylor & Francis Human Resource Management in the Public Sector
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£128.25
Taylor & Francis Global Public Relations
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£166.25
Taylor & Francis Global Public Relations
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£63.64
Taylor & Francis Systems of Innovation
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£43.69
Taylor & Francis Strategic Public Relations Management
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£80.74
Taylor & Francis Applied Public Relations
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£68.39
Taylor & Francis Public Relations Society Culture
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£128.25
Taylor & Francis Public Relations Society Culture
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£36.99
Taylor & Francis Ltd Marketing and Public Relations for Museums Galleries Cultural and Heritage Attractions
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£137.75
Taylor & Francis Ltd Marketing and Public Relations for Museums
Book SynopsisVisitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shifting and developing all the time, presenting new challenges to cultural PR and Marketing teams. Marketing and Public Relations for Museums, Galleries, Cultural and Heritage Attractions, as well as providing some of the theory of marketing, provides the latest available case studies coupled with comments and advice from professionals inside and outside the cultural sector to describe the possibilities and outline strategies for the future.A strong theme of change runs through each chapter. The economic climate is already affecting the publicly funded sectors and business and private sponsorship. How will it change over the next few years? The print media is contracting; reading and viewing patterns are changing as online and mobile media grow. What are the trends here, in Europe, US and elsewhere? SustainabilitTable of ContentsPART I: MARKETING AND PR PRINCIPLES FOR THE 21ST CENTURY 1. Marketing in a new dimension 2. Public Relations is more than PR 3. The Marketing Strategy - Stage One – The Internal Audit 4. The Marketing Strategy – Stage 2 – The External Audit 5. A Public Relations strategy for every occasion 6. Everything you want to know about brands and branding PART II: FROM THEORY TO PRACTICE 7. Creating the Marketing Plan 8. Tactical marketing and audience development 9. Making the most of your tourism potential 10. The media overview - the future is….? 11. Engaging with media through PR 12. Events as part of the public relations mix 13. Internal communications - new ways of communicating 14. Communicating with stakeholders and developing partnerships 15. Commercial and fundraising activities – the relationship with Marketing and PR 16. Crisis Communications PART III: RESEARCH AND RESOURCES 17. Research, monitoring and evaluation in Marketing and PR 18. Resources Appendix
£45.59
Taylor & Francis Health and Medical Public Relations
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£128.25
Taylor & Francis Classical Rhetoric and Modern Public Relations
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£137.75
Taylor & Francis Ltd The Bauhaus and Public Relations Communication in a Permanent State of Crisis 4 Routledge Research in Public Relations
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£137.75
Taylor & Francis Public Relations and Communication Management
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£171.00
Taylor & Francis Public Relations and Communication Management
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£51.29