Public relations Books

Book SynopsisPublic relations doesnt have to be a game of high-priced consultants and expensive services and databases. If you want to get media attention, you dont need to spend a dimeand you definitely dont have to pay someone to do the work for you. Heres how to do it yourself. In DIY Public Relations, PR and marketing expert Dan Shortridge lays out a roadmap for your local organization, small business, or nonprofit to tell its story and spread the word. If you dont have a communications and marketing staff, if youre just getting started in your PR career, or if youve just been told to get us on the news, this is the book to read. Full of practical, hands-on advice scaled to the local level, it draws on the authors 20 years of experience in community journalism and state-level PR to show how to ace a media interview, organize a successful press event, and steer your organization through a crisis. Business owners, PR and marketing professionals and nonprofit leaders will share their insights and tips to maximize positive publicity. Youll learn about how to research targeted media outlets, pick the best time for reaching out, handle all the tiny details with confidence, and write a news release so an editor will run your story without changing a word. As a bonus, it features a toolkit with examples and templates for writing a hard news announcement, event preview, media advisory, calendar item, staff promotion or hiring news, and crisis statements. DIY Public Relations is your complete guide for media success.

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Book SynopsisTar Wars offers a critical inside look at how leading image-makers negotiate escalating tensions between continuous economic growth mandated by a globalized economic system and its unsustainable environmental costs. As place branding assumes paramount importance in an increasingly global, visual, and ecologically conscious society, an international battle unfolds over Alberta’s bituminous sands. This battle pits independent documentary filmmakers against professional communicators employed by government and the oil industry. Tar Wars engages scholars and students in communications, film, environmental studies, social psychology, PR, media and cultural studies, and petrocultures. This book also speaks to decision makers, activists, and citizens exploring intersections of energy, environment, culture, politics, economy, media and power.Trade Review"Alberta for generations was famous for mountains, rodeos, Mormonism, football, Ukrainian culture, meatpacking and Social Credit. Say 'Alberta' today and any focus group replies, 'oil'. That’s no accident, writes Prof. Geo Takach of Royal Roads University. From the 1947 oil strike at Leduc Number One, 'resource extraction became heroic'. Alberta’s very identity was intertwined with oil sands production, for better and worse. Tar Wars documents this modern cultural phenomenon... [and] ... covers all angles. … The search is compelling and clever." -- Holly Doan * Blacklock's Reporter *"In his extensively researched and politically provocative new book, Tar Wars, award-winning author Geo Takach...offers attentive citizens, policy wonks and communications pros a solid 'case study in environmental communication.'" -- Rob Norris * Alberta Views *"... [Takach's] purpose: to depolarize and ultimately enable debate of the bit-sands and their role in defining Alberta... Tar Wars highlights two points that are seldom part of the discussion. The first is that while the antagonistic 'Alberta is energy' approach originated with industry and political leaders, the polarizing rhetoric does not represent the views of all or even the majority of Alberta residents. The second is that polarized debate limits meaningful dialogue and political engagement... Underlying is Takach’s message that we must refuse to fall into easy stereotypes of any region, including the one we live in." [Full review at https://bcbooklook.com/2017/09/29/174-lights-camera-action-debate/] -- Nichole Dusyk * BC BookLook *"This book is relevant to scholars in communication studies, specifically those with a focus on environmental communication and activism, as well as those in strategic communication, specifically PR, marketing, and branding, and obviously those in the fields of journalism and film." [Full review at https://cjc-online.ca/index.php/journal/article/view/3673/3885] -- Gordon Alley-Young * Canadian Journal of Communication Vol 44 *Table of ContentsAcknowledgements xi 1 | The Problem of the Sands 1 2 | Four Foundational Principles 17 3 | Images and Frames of Alberta 29 4 | Positioning and Contesting Alberta 43 5 | Visually Redefining Alberta 127 6 | Implications 149 Notes 167 References 193 Index 225

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Book SynopsisNow in its third edition, In the News is the standard Canadian textbook on media relations, used across the country. The authors provide an introduction to media relations, grounded in both communications theory and hands-on, day-to-day experience. Whether you need to promote your issues to the nation or reach small, targeted groups, this book is your step-by-step guide. In the News is perfect for communications students; media relations practitioners in the private, public and voluntary sectors; and anyone who wants to break a story.

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Book SynopsisOverflowing with field-tested entrepreneurial know-how, this informative guide decodes the intimidating world of promotion while addressing the questions that most often paralyse those new to publicity -- What if I am too late? What if no one likes my product? How can I start networking? Can I get by on a shoestring budget? With an eye to identifying the internal conflicts and emotional roadblocks that keep success at bay, this insightful handbook explores the importance of harnessing personal energy before, during, and after embarking on a promotional journey. From identifying market segments and picking the right promotional strategies to booking live events and designing branded communication tools, this fresh look at public relations offers a variety of easily customisable promotional strategies for any type of organisation.

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Book SynopsisBeing featured in the media is a great way to build awareness of your company and position yourself as an expert. This book will guide you through: how to generate PR even if you don’t have any news how to build a contacts list of journalists how to write a press release how to contact journalists and how to speak their language It demystifies the whole process of dealing with journalists and getting them on your side, as well as showing you how to recognise which media is relevant to you and how to work out what you have to offer a journalist that will grab their attention.

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Book SynopsisAny business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story.Table of ContentsAcknowledgements; Introduction; What is PR and what can it do for your business?; What's so special about editorial coverage?; Finding your news stories; What if there's nothing new in your business?; Getting your story out there: the press release; The anatomy of a press release; Who should you send your press release to?; Getting coverage: know what people are saying about you; Tools for building your PR campaign; Have a plan: build a PR strategy; Maintain your PR momentum; Reading list; Don't just take my word for it!; About the author

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Book SynopsisThe current century has witnessed a tremendous spurt in media and technology, thus making the job of a PR practitioner more challenging, but at the same time interesting. Constant media exposure on matters -- social, economic political and corporate -- has resulted in people demanding more accountability from those who govern them and also those in the marketplace. The new age media has brought about a paradigm shift on the power of the pen. Is it the mainstream media or the citizen journalists and bloggers, who spare no time in expressing their views on everything under the sun? And this has made a definite difference to organisations, who have to be much more vigilant than before. Public Relations has come centre stage in lending advise on areas that did not traditionally fall in its purview, especially in care management, corporate governance and corporate social responsibility. Those who study and practice PR have to understand the dynamics of the changing media matrix and acquire skills on how to handle various media. It is hoped, the book will provide many new insights and hands-on-skills to both the students and young practitioners in pursuing their jobs more efficiently and vigorously.

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Book SynopsisTop CRM experts share secrets for creating lifelong customers. Insights from CEOs on emotive connections, customer acquisition, retention, service quality, profitable customer identification, tech impact, and loyalty. Valuable lessons for CRM, marketing, and sales professionals to build profitable relationships.

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Book SynopsisDr Erika Darics is an interdisciplinary scholar working at the intersection of discourse, communication and organizational studies. She lectures at Aston University, UK and works as a consultant for organizations on internal and external communication issues. She is passionate about soft skills education and tweets as @LinguaDigitalis.Dr Veronika Koller is Reader in Discourse Studies at Lancaster University, UK having previously worked at Vienna University of Economics and Business. Her research interests centre on corporate and health communication. Outside academia, Veronika is senior associate analyst with consultant company Linguistic Lanscapes and has also co-faciliated seminars for the British Academy of Management.Trade ReviewRather than prescribing the same old (often misconceived) advice about language use, this book encourages the reader to understand how language works, to analyse it, and to produce it in an effective and context sensitive manner. I highly recommend it to anyone studying corporate communication. * Jonathan Clifton, Université de Valenciennes, France *This is a vital resource book for anyone studying or teaching business communication. There is so often a gap between sensing how language works in real business contexts, and knowing how to analyse it with a view to meeting the discursive challenges of the business world. The case studies and 'over to you' sections bring the theory to life and help readers to build connections with their own experience. * Ruth Breeze, Universidad de Navarra, Spain *A richly exemplified, comprehensive, and much-needed linguistic introduction to business and corporate communication by two leading experts in the field. Highly accessible and engagingly written, it invites readers to join the authors in the joint exploration of the topic at hand. * Zsofia Demjen, University College London, UK *Table of Contents1. Language and business success Part I: corporate perspectives 2. Communicating with stakeholders 3. Branding 4. Digital PR 5. Talking to customers 6. Crisis communication Part II: management perspectives 7. Leadership 8. Change management 9. Managing conflicts 10. Diversity and inclusion Part III: employee perspectives 11. The language of recruitment 12. Interviews in the workplace 13. Constructing employees 14. Using language in business, using language at work

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Book SynopsisROSSELLA C. GAMBETTI is currently Assistant professor of Corporate and Marketing Communication at the Università Cattolica del Sacro Cuore in Milan, Italy. She is Editor-in-Chief of Communicative Business. Italian Research Review on Business Communication, the first Italian scholarly peer-reviewed journal specifically dedicated to research issues related to corporate and marketing communication, sponsored by the UPA (the Italian Association of Advertisers), unifying more than 600 companies active in Italy. She is author of several books, academic articles and essays on topics such as the strategic role of communication in corporate governance and intangible assets management, innovative branding strategies, and Internet impact on corporate communication strategy. STEVE QUIGLEY is currently Associate Professor of Public Relations at Boston University, USA. Steve is also a public relations consultant whose work is concentrated in the areas of media relations, community relations, crisis Trade Review'This weighty compendium brings a strong and useful intercultural dimension to the study of Corporate Communication, contrasting American and European approaches to the practice. Gambetti and Quigley have assembled an all-star cast of authors, many of whom are well-known for their own work in the discipline, each of whom brings a fresh perspective to the subject. This remarkable collection is notable for its depth and substance while being direct, engaging, and easy to read. Among the most valuable contributions this book makes is its remarkable collection of case studies. Scholars and students alike will be busy for years to come, drawing meaning from the insight provided here.' - James Scofield O'Rourke IV, Professor of Management, University of Notre Dame, USA 'Managing Corporate Communication offers graduate students and academics the first comprehensive book in our field with a strong theoretical foundation and rich European examples. It also has a variety of voices and perspectives from leading academics around the world. A must read for advanced students looking to kick start their careers in Corporate Communication.' - Paul A. Argenti, Professor of Corporate Communication, The Tuck School of Business at Dartmouth, USA 'In Managing Corporate Communication: A Cross Cultural Approach, Gambetti and Quigley offer a comprehensive, cross-cultural textbook that updates the topic of corporate communication with an emphasis on branding and the newer social media outlets. The textbook is written in an engaging, accessible manner that will appeal to both practioners and academic audiences alike. Well researched, and clearly organized with an emphasis on both career obstacles and opportunities as well as tactics for communication success, this book will enliven the classroom and inform the communication professional.' - Nichola D. Gutgold, Associate Professor of Communication Arts and Sciences, Penn State University, USA 'Quigley and Gambetti have provided a much-needed addition to corporate public relations that is timely, global, and scholarly, yet highly practical. Both students and professionals will learn from the insights provided.' - Sandra Duhe, Associate Professor and Director, Public Relations Program, Southern Methodist University, USA and former Public Affairs Manager for ExxonMobilTable of ContentsPreface; E.T.Brioschi & O.Lerbinger Introduction PART I: CORPORATE COMMUNICATION CONCEPTUAL FRAMEWORK, ORGANIZATIONAL ROLE AND RESEARCH ISSUES Corporate Communication as an Academic Discipline and a Strategic Management Function; R.Gambetti Communicative Business: the Power of Corporate Communication to Manage Complexity; E.T.Brioschi Corporate Communication and Value Creation (and Destruction) in the Firm's Evolutionary Process; R.Fiocca Strategic Communication and the Entrepreneurial Role of the Corporate Communication Officer; E.Invernizzi & S.Romenti Corporate Branding and Stakeholder Engagement in Corporate Communication Management: the Link Between Identity and Reputation; R.Gambetti & S.Biraghi Corporate Reputation Robustness. Towards a Better Understanding of Reputational Risk; F.Lurati The Conceptual Bridge Between Corporate and Marketing Communication; P.Kitchen Convergencies and Divergencies Between Advertising and Public Relations; D.Tena Parera & D.Roca Corporate Responsibility Disclosure and Communication; R.Gambetti & M.Giovanardi Measuring Corporate Communication: an Overview and a Model Proposal; S.Romenti Evaluating Corporate Reputation: the Link with Corporate Financial Performance; M.Schweiger & S.Raithel Current Research Frontiers on Corporate Communication: a Postmodern Qualitative Insight; G.Graffigna PART II: CORPORATE COMMUNICATION CHALLENGES AND OPPORTUNTIES IN A MARKETPLACE WITHOUT BOUNDARIES Public Relations in International Management; O.Lerbinger The Emergence of the Social Web and its Impact on Corporate Communication Practices; S.Quigley The Power of Transparency, Authenticity and Empathy as Drivers of Corporate Stakeholder Engagement; S.Quigley The New Reputation-centric CEOs and how to Counsel Them; P.Morrissey Reflections on the Power Point: Where Corporate Communications, Power, and New Computer Applications Intersect; E.Downes The Organization of the Corporate Communication Function; D.Wright From Corporate Responsibility to Shared Responsibility: The New Driver of Co-creation and Innovation; J.Yohannan PART III: BEST PRACTICES IN CORPORATE COMMUNICATION To be Confirmed Conclusion Endnote; D.Bodega & T.Fiedler References.

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Book SynopsisA history of public relations, this work begins with World War I, when Ivy Lee, one of America's first corporate PR men, helped create a new climate in which public relations and corporate image management would become paramount in American society.Table of ContentsStagecraft And Truth In An Age Of Public Relations * Visiting Edward Bernays * Dealing in Reality: Protocols of Persuasion The Crowd Is In The Saddle: Progressive Politics And The Rise Of Public Relations * Truth Happens: An Age of Publicity Begins * Controlling Chaos * Educate the Public! * House of Truth Changing Rhetorics Of Persuasion * Social Psychology and the Quest for the Public Mind * Unseen Engineers: Biography of an Idea * Modern Pipeline of Persuasion * Optical Illusions Battles For The American Way * Silver Chains and Friendly Giants * The Greater Good * The New Deal and the Publicity of Social Enterprise * Money Talks: Publicity of Private Enterprise Commercializing The Cosmos * Public Ultimatums * Engineering Consensus * Coda: The Public and Its Problems: Some Notes for the New Millennium

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisThis is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.Trade Review‘At a time when journalists are becoming fewer in number, are being asked to do more and are under huge pressure to produce it faster, it is more important than ever for PR specialists to be able to write media material that journalists can work with. Long-time PR executive and doyen of the UK’s PR industry Adrian Wheeler leads by example, producing a well-written and highly engaging book that lays out the case for better writing in media material, and then in a clear, informative, entertaining and often witty way, sets about teaching the reader how best to achieve it.’ -- Nicholas Watson, former FT correspondent in Central & Eastern Europe and founder of 'Business New Europe'‘This is a witty, simple-to-follow must-read for everyone with an interest in our industry - whether they are keen to grasp the basics or veteran communicators. The book provides valuable insights into the formulation of media copy and the techniques of good media writing. The author both inspires readers and challenges them to think and communicate differently.’ -- Souha Khairallah MPRCA, Talent and Professional Development Director, PRCA - London‘There’s no shortage of “how to write” advice out there, and Amazon is awash with “how to do PR” books. Most are prolix statements of the obvious, or self-deluding and unsupported opinions about the client’s importance and the journalist’s hunger for content. Which is why it’s a real pleasure to be able to recommend this genuinely useful, genuinely valuable and thankfully succinct collection of sound pointers and practical rules, hard-won over the years and honed in the real world.’ -- Dennis Jarrett, Writer and Editor, Dubai‘For an editor, it's hard work when PR people send in copy that needs re-writing. On the other hand, material composed according to certain “rules of journalism” puts a smile on my face. If you want to make people like me smile, this book will tell you all you need to know and nothing you don't.’ -- Sarah Edworthy, Vanity Fair/TatlerTable of ContentsForeword by Francis Ingham Introduction Good media writing - the business case The ROI – media messages The media writing challenge: editorial choice B2B and B2C – what’s the difference? How journalists write The journalist’s PR challenge Journalists’ rules Researching a story Interview tips Composition: Headlines and leads Format, structure Short-form and long-form The human factor and illustrations Media language Enemies of clarity Style Quotations Self-editing What the media want and don’t want What the media say they want and don’t want Story ingredients: the Trevor Morris system Writing for screens: advice from Steve Dunne Pitching a story to the media Making a soft story stronger Distribution: the PESO model Appendix Advice from journalists and editors Good media relations – five top tips Books about the media and media writing Improving your media writing A selection of journalism terms Media story platforms Putting it into practice (exercises) Media quotes about the media

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Book SynopsisTaking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available. Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review. With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.Trade Review""Provides a very practical guide through all stages of PR work."" * Distinguished Professor Jim Macnamara, School of Communication, University of Technology Sydney *""This is the one book I would recommend to every PR practitioner I know. It simply covers everything you need to know about one of the fundamental aspects of PR practice."" * Mandy Pearse, CIPR President 2021 *"Today's context for business and society is more complex and dynamic than ever and this book is timeless - giving PR practitioners and executives the framework and skills to navigate this context and develop strategic and resilient communication strategies with which their organizations will thrive." * Rachel Royall, Director Healthcare, Wellbeing and Life Sciences at Markettiers, and Visiting Lecturer, Quadriga University *"You'll want to keep this book to hand on your desk. It's a book to return to regularly in daily practice. Mine is well-thumbed." * Stephen Waddington, Managing Partner, Wadds Inc. and Visiting Professor, Newcastle University *""Combines the action-orientation needed in the practice with the contextual wisdom achieved through research."" * Professor Gregor Halff, Dean, Copenhagen Business School *""Read this. Refer to it. Put it on your desk. It will help you become a better communicator and deliver more impact for the stakeholders your organization serves."" * Sarah Pinch, MD, Pinch Point Communications, Chair, Taylor Bennett Foundation and past CIPR President *Table of Contents Chapter - 01: Planning and managing – The context; Chapter - 02: Public relations in context; Chapter - 03: Starting the planning process; Chapter - 04: Research and analysis; Chapter - 05: Communication theory and setting aims and objectives; Chapter - 06: Knowing the public and messages; Chapter - 07: Strategy and tactics; Chapter - 08: Timescales and resources; Chapter - 09: Knowing what has been achieved – Evaluation and review

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Book SynopsisHeutzutage lautet die Fragestellung nicht mehr ob, sondern wie Social Media Marketing zu betreiben ist. Ceyp/Scupin stellen bei der Beantwortung dieser Frage eine strategische, entscheidungsorientierte Sichtweise in den Vordergrund. Dabei garantiert die Konzentration auf übergeordnete strategische und operative Fragestellungen die längerfristige Relevanz der Aussagen.​Trade ReviewPressestimmen:"Ein sehr lehrreiches Buch [...]." STUDIUM - Buchmagazin für Studierende, 92-2013Table of ContentsStellenwert von Social Media im Rahmen der Unternehmenskommunikation.- Status quo der Social Media.- Wege der Unternehmeskommunikation im Social Media Marketing.- Konzeption und Strategieentscheidungen im Social Media Marketing.- Zusammenfassung und Ausblick.- Social Media und Commerce aus der Nutzerperspektive.- Crossmediale Vermarktung von User Generated Content am Beispiel von "Mein Lieblingsrezept".- Crowdsourcing - Erfolgspotenziale in der Modebranche.- Nutzung von Informationen aus Social Media zur Optimierung des Predictive Behavioral Targeting.- Social Media Monitoring.- Social Media Marketing für Hochschulen.- Chronologie zum Social Media Case "Jack Wolfskin".- Glossar.​

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Book SynopsisDieses Buch beschreibt, wie die Kunst des Gesprächeführens als Mittel der erfolgreichen Organisationsentwicklung und in Veränderungsprozessen genutzt werden kann und welche Ansatzpunkte es dazu gibt. Denn im Normalfall ist uns nicht bewusst, was wir sprechend tun. Organisationale Veränderungen im Großen und Kleinen können nur in echten Gesprächen gelingen, die Denkräume für Neues und Denkräume der Besonnenheit eröffnen – insbesondere in Zeiten der Digitalisierung aller Unternehmensbereiche. Es gilt durch das, was andere sagen und wie sie sich verhalten, besser auf deren Innenwelt zu schließen. Verantwortliche in Unternehmen können dadurch einen guten und kooperativen Kontakt mit allen Mitarbeitern und Stakeholdern herstellen und halten.Der Autor zeigt auf, wie wichtig es ist, den Dialog zu suchen, Empathie und Wertschätzung zu zeigen, Emotionen zu erkennen, und beschreibt, mit welchen Mitteln das erreicht werden kann.Er liefert wichtige theoretische Hintergründe und unterstützt Sie, eine individuelle Strategie für Gespräche in Ihrem Unternehmen zu entwickeln, um auch in Zukunft erfolgreich zu sein.Table of ContentsDie Sprachlosigkeit der Ökonomie.- Soziale Innovation und politische Gestaltung.- Grundlagen des Sprachgebrauchs.- Grundlagen der Kommunikation.- Grundlagen des guten Kontakts.- Probleme der Wahrnehmung.- Psychologische Grundlagen des Gesprächs.- Sprache und Transformation.- Unternehmenskulturen.- Neue Rollen, Methoden und Strukturen des Veränderungslernens.- Führungsinstrumente.- Perspektive: Von Führung über den Dialog zur Gemeinschaftsbildung.

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Book SynopsisDieses essential zeigt, wie Sie mit Sprache Umbrüche meistern und neue Ideen entwickeln. Denken ist ein kreativer Umgang mit Bedeutungen. Die Verfahren für Ideenspielräume: definieren, abstrahieren, metaphorisieren, negieren, rahmen („framing“) sowie argumentieren, erzählen, beschreiben. Die Vorfeldfaktoren: Empathie, informale Kommunikation, Akzeptanz von Ungewissheit und Mehrdeutigkeit, experimentelle Haltung, Perspektivenabgleich, Überwindung von Tabus, Mythen und blockierenden inneren Bildern - und eine Sprache, die Gruppen befähigt, von der Zukunft her zu denken.Table of ContentsKommunikationslogik.- Konstruktive und destruktive Emotionen.- Ideenwerkzeuge.- Denkwerkzeug Dialog.- Werkzeug des Werdens („presencing“).

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Book SynopsisDas Handbuch bietet einen umfassenden Überblick über die Grundlagen, Rahmenbedingungen, Einsatzfelder, Instrumente und Maßnahmen des Public-Affairs-Managements. Es vermittelt grundlegendes Know-how über die Funktionsweisen, Potenziale und auch Risiken strategischer Kommunikation, die auf das politisch-administrative System und das gesellschaftspolitische Organisationsumfeld ausgerichtet ist. Die interdisziplinäre Herangehensweise des Handbuchs berücksichtigt zum einen Erkenntnisse aus unterschiedlichen wissenschaftlichen Disziplinen wie z.B. der Kommunikationswissenschaft, der Politikwissenschaft, der Rechtswissenschaft und der Betriebswirtschaftslehre. Zum anderen wird die Vertretung und Klärung von Interessen aus unterschiedlichen Praxisperspektiven beleuchtet – so etwa aus Sicht von Unternehmen, Politikerinnen und Politikern, Behörden, Interessenorganisationen und auch Public-Affairs-Dienstleistern. Das Handbuch richtet sich an Interessierte aus Wissenschaft und Praxis sowie an Studierende aus den genannten Bereichen und angrenzenden Fachgebieten. Trade Review“... ein hervorragender Ausgangspunkt für wissenschaftliche Literaturrecherche. Studierende hingegen können vor allem von den sehr präzisen Beiträgen zu Grundlagen der Public Affairs profitieren. … Schließlich ist das Handbuch auch relevant für Praktiker:innen. Diese können vor allem von den detaillierten Betrachtungen zum Berufsfeld der Public Affairs profitieren. … Es sollte demgemäß zu den Standardwerken für Lehrende auf diesem Gebiet zählen und ist als geeigneter Ausgangspunkt für Literaturrecherchen nur zu empfehlen.” (Dr. Marc Jungblut, in: Publizistik, Jg. 68, Heft 1, 2023) “… Gesammelt ist in dem Band das aktuelle Wissen unter anderem zu digitalen Instrumenten, Public Campaigning, Stakeholderdialogen, Lobbying, Framing, Narrationen, Thought Leadership – und zwar auf deutscher, europäischer und globaler Ebene. Zielgruppen sind Führungskräfte in Unternehmen, Politik, Behörden, Verbänden und Interressenorganisationen sowie Public-Affairs-Dienstleister.” (Thomas Dillmann, Bad Honnef, in: PR Journal, pr-journal.de, 2. Dezember 2022)Table of ContentsEinführung.- Grundlagen der Public Affairs.- Rahmenbedingungen der Public Affairs.- Organisation und Management von Public Affairs.- Anwendungsbereiche der Public Affairs.

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Book SynopsisDieses essential beschreibt, wie Unternehmen mithilfe von Archetypen besonders gute Geschichten erzählen können. Der Schwerpunkt liegt auf der Kreation von Bewegtbild-Videos im Rahmen des Content Marketing. Die Autoren identifizierten im Rahmen einer Studie 15 archetypische Storytelling-Formate, die als kreative Sprungbretter für das eigene Erstellen von Storys dienen können. Zu jedem Format gibt es ein Beispiel-Video, das mit einem QR-Code abgerufen werden kann. Table of ContentsEinleitung.- Die Bewegtbild-Analyse.- Die 15 archetypischen Storytelling-Formate.- Fazit.

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Book SynopsisDas essential gibt einen aktuellen Überblick zu den Medien der Internen Kommunikation, wie sie sich angesichts fortschreitender Digitalisierung darstellen. Der Bogen reicht von Social Intranet, Internen Social Media und Mitarbeiter-Apps bis hin zu Mitarbeitermagazin (print oder online) und Corporate TV. Anwendungsbeispiele und Tipps zum richtigen Medienmix runden den Leitfaden im Spannungsfeld zwischen Digital Workplace und Storytelling ab. Trade Review“... super hilfreich ist definitiv der sehr praxisnahe Zugang. Es werden überall Beispiele von aktuellen Anwendungsfällen unterschiedlicher Unternehmen genannt. Diese Veranschaulichung gibt dem/der LeserIn somit eine noch konkretere Vorstellung von der Anwendung bzw. der Erfahrung mit dem jeweiligen Tool. ... auf jeden Fall für PraktikerInnen geschrieben, die sich aktuell einen Überblick über die gängigsten internen Kommunikationsmedien verschaffen wollen - mit dem Zusatz, wer wie damit arbeitet. Was ich wirklich besonders hilfreich fand, waren die beiden sehr ausführlichen Literaturverzeichnisse ...” (Mag. Daniela Lehenbauer, in: PRVA Public Relations Verband Austria, prva.at, 12. März 2020)Table of ContentsKulturwandel in der Internen Kommunikation.- Wissensmanagement fördern und Zusammenarbeit erleichtern.- Motivation bewirken mit Geschichten.- Der richtige Medienmix.

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Book SynopsisDie Kirchen stecken in der Krise; die Austritte und die Ausweitung konfessionsloser Milieus nehmen weiter zu. Der Wunsch nach sozialem Halt und Orientierungen hat sich allerdings nicht vermindert. Im Gegenteil: Die Kirche steht heute im Aufmerksamkeitswettbewerb und muss ihre Form der „Überzeugungsarbeit“ neu erfinden. Vor diesem Hintergrund zeigen die Autoren, dass die Funktionsweise der Marke als „soziales Bündnissystem“ zu verstehen ist. Marke ist mehr als Logo oder Werbung, sie gruppiert Menschen um eine konkrete Leistungsidee. Die Autoren erläutern die Grundlagen und Dynamiken der markensoziologischen Markenführung und beziehen sie auf die „Marke Kirche“. Im Praxisteil erhält der Leser einen klaren Leitfaden, den sog. genetischen Code der Marke, wie man eine Gemeinde oder kirchliche Institution planvoll entwickeln und stärken kann.​Die Autoren:Prof. Dr. Oliver Errichiello und Dr. Arnd Jürgen Zschiesche sind Geschäftsführer des Büros für Markenentwicklung in Hamburg sowie Dozenten für Markensoziologie, Brandmanagement und Markenführung an den Hochschulen Luzern und Mittweida, der Universität Hamburg sowie der Europäischen Medien- und Business-Akademie (EMBA) in Hamburg.Table of ContentsWie verkauft man Kirche? und: Wie wirkt eine Marke?.- Planvolle und langfristige Stärkung einer kirchlichen Organisation.- Vertrauen als Überzeugungsstrategie.

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Book SynopsisDieser Quick Guide erklärt die Hintergründe einer oftmals schwierigen interkulturellen Kommunikation und zeigt anhand von Modellen auf, wie man bestimmten Kommunikationsfallen entkommen kann. Anhand von fünf Beispielen werden misslungene interkulturelle Projekte zwischen Deutschland und seinen wichtigsten Wirtschaftspartnern analysiert und es wird erläutert, wie ein kulturadäquater Austausch hätte aussehen müssen.Dabei beschreiben die Autoren anschaulich, wie wichtig die Beschäftigung mit der eigenen Kultur ist und aus welchen verschiedenen Teilkompetenzen interkulturelle Kompetenz besteht.Um diese Teilfertigkeiten zu erlangen, geben die Autoren jeweils kleine Übungen vor. Abgerundet wird dieser Quick Guide mit Empfehlungen, wie der Leser das Gelernte in den Alltag übernehmen kann. Das Buch richtet sich an Personen, die im internationalen Kontext arbeiten, wie auch an Personal-Entwickler, die ihre Teams für Meetings, Events und Projekte auswählen und schulen. Aus dem Inhalt Was ist Interkulturelle Kompetenz? Wahrnehmung, Wahrnehmungsfilter und Stereotypen Hilfreiche Kommunikationsmodelle und Kommunikationsstrategien Kulturstandards in China, Großbritannien, Frankreich, der Schweiz und den USA Fallbeispiele für misslungene und gelungene Kommunikation Table of Contents1 Kulturbegriff und Interkulturelle Kompetenz2 Live-Kommunikation / Event-Kommunikation– ein Fallbeispiel3 Eigene Kultur4 Wahrnehmung4.1 Funktionsweisen unserer Wahrnehmung4.2 Attribution4.3 Fehlerquellen und Wahrnehmungsfilter4.4 Stereotypen4.5 Die eigene Kultur als Stolperstein5 Kommunikation5.1 Sender und Empfänger – Kodieren und Dekodieren5.2 Der 4-ohrige Zuhörer nach Friedemann Schulz von Thun5.3 Die 5 Axiome nach Paul Watzlawick5.4 Werte- und Entwicklungsquadrat5.5 Das Innere Team6 Kommunikationsstrategien6.1 Fragetechnik6.2 Echotechnik6.3 Finden von „Hot Buttons“ und Gemeinsamkeiten6.4 Aufbau von gemeinsamem Hintergrundwissen6.5 Empathie durch Spiegeln des Gegenübers6.6 Wahrnehmungspräzisierung6.7 Indirekte Kommunikation7 Kulturgrammatik7.1 Schwacher vs. starker Kontext7.2 Raum7.3 Individualismus vs. Kollektivismus7.4 Macht7.5 Zeit7.6 Kritik an der Kulturgrammatik8 Kulturstandards8.1 Deutsche Kulturstandards8.2 Kulturstandards in China8.2.1 China – Viele Wege führen nach…Peking8.2.2 China – Ein guter Vorschlag8.3 Kulturstandards in Frankreich8.3.1 Frankreich – Entscheidung8.3.2 Frankreich–„Entschuldigen Sie bitte.“8.4 Kulturstandards in Großbritannien8.4.1 Großbritannien – Gut oder nur nicht schlecht?8.4.2 Großbritannien – Eine Lösung8.5 Kulturstandards in der Schweiz8.5.1 Schweiz – Das Gespräch danach8.5.2 Schweiz – Vorschläge zur Optimierung8.6 Kulturstandards in den USA8.6.1 USA: Die Fachtagung8.6.2 USA: Wahl des Veranstaltungsortes8.7 Vergleich von Kulturstandards der wichtigsten deutschen Handelspartner:9 Aufbau einer Interkulturellen Kompetenz und Personalentwicklung

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Book SynopsisDieses Buch bietet eine verständliche und aktuelle Einführung in die vielfältigen Teilbereiche der Kommunikation von Unternehmen. Es hilft Studierenden und Praktikern, die komplexen Zusammenhänge zwischen der Kommunikation von Unternehmen und den Erwartungen ihrer Anspruchsgruppen zu verstehen. In den letzten Jahren haben sich diese Erwartungen verändert und die öffentlichen Forderungen nach mehr Nachhaltigkeit im Umgang mit Ressourcen, mehr Gerechtigkeit gegenüber Mitarbeitern und mehr Haltung zu gesellschaftspolitischen Themen bringen die Unternehmen in Zugzwang. Die moderne Unternehmenskommunikation muss nicht zuletzt die soziale Rolle des Unternehmens in der Weltgesellschaft definieren und positionieren. Ihre Aufgaben gehen damit weit über die klassischen Bereiche Marktkommunikation, interne Kommunikation und Public Relations hinaus. Dieses Buch erläutert die Grundlagen und die Praxis der modernen Unternehmenskommunikation in den wichtigsten Teilbereichen und erklärt, wie sie die Herausforderungen der aktuellen Veränderungen bewältigen kann.Table of Contents

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