Manufacturing industries Books

Book SynopsisIn Future Luxe: What’s Ahead for the Business of Luxury, Erwan Rambourg identifies the major forces and emerging trends that are set to reshape luxury over the next decade. The expansion of Chinese consumption and the boost in women’s spending power around the world will fuel continued growth in the industry—but even more importantly, fundamental changes are on the horizon. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. The sector should expand in the realms of travel, health, leisure, even cannabis. For brands to resonate with these younger consumers they will have to develop substance beyond a high-quality product or a desirable logo. Greenwashing won’t cut it—brands will need to take seriously issues like diversity, sustainability, and ethical production. To ensure his portrait of the industry has the depth and nuance of real-world experience, Rambourg interviews several CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, in addition to drawing on his own observations from over two decades in luxury. Future Luxe is engaging, wise, and deeply informed, a vital read for those new to the industry as well as veterans planning for continued success.Trade Review“A timely exploration of luxury post-pandemic, valuable reading for anyone in the business.” — Suzy Menkes, Editor, Vogue International “Erwan Rambourg's predictions are a fascinating and inspiring take on how this ancient industry will, like a phoenix, rise again and be relevant for the next generation.“ — Alessandro Bogliolo, chief executive officer, Tiffany & Co. “Erwan draws on his expertise, supported by the insights of leading industry experts, to help us envision a different future for the luxury industry. Future Luxe is a must read for anyone thinking through the fundamentals of luxury in the 21st Century.” — Burak Cakmak, Parsons School of Design Dean of Fashion "Erwan Rambourg has done it again. In this work he explodes some common misapprehensions about the luxury industry: retail is not dead, the future will continue to be female, and the Eastern consumer has not run out of steam. There is no other observer of the luxury industry whose insights are more useful and accurate.” — Robert Dunphy, Senior portfolio manager, Invesco "Future Luxe is a hopeful, optimistic and welcome treatise on the enduring power of luxury. As a highly sought after sector expert and fellow researcher, Erwan Rambourg smartly looks past distress to desire, with smart predictions for the industry to show that he understands the mindset that creates luxury’s timeless value." — John Gerzema, CEO, The Harris Poll and New York Times Bestselling Author "Erwan Rambourg's long awaited new book on the future of luxury comes at a time when the worlds of retail and luxury are going through unprecedented changes. His insights about the effects that Covid-19 will have, his predictions about the luxury sector in China and his knowledge of the retail and luxury industries are second to none. A must read!” — Ashley Galina Dudarenok, China marketing expert, LinkedIn Top Voice, three-times best-selling author, and founder of ChoZan and Alarice “Erwan Rambourg points amazingly well to the new ideals that luxury will embody: inclusivity; a level of care for people and the planet that is both aspirational and essential; and a commitment to quality through sustainability and circularity.” — Guillaume Le Cunff, CEO, Nestlé Nespresso S.A. "As an independent company, we always look for ways to benchmark our strategies and results, to check our convictions against others, and simply to broaden our horizons. The insight provided by Erwan’s analyses is invaluable!”— Jean Cassegrain, Longchamp CEO “Tapping into his deep knowledge, extensive experience and vast network of industry leaders, Erwan Rambourg’s Future Luxe provides an insightful roadmap to navigating the global world of retail and luxury beyond the immediate aftermath of the Covid-19 pandemic, into the end of our decade. His analysis of the fundamental shifts in this field is a must-read for anyone who wants to succeed in this sector.” — Ketty Pucci-Sisti Maisonrouge, Luxury Entrepreneur, Adjunct Professor at Columbia Business School, President of the Luxury Education Foundation “An inspiring read. Rambourg captures the essence of trends we’re seeing across the fascinating world of luxury, and provides practical, strategic advice alongside important insights into the future." —Sandrine Crener, Program Director, Harvard Business School "Erwan builds his case for luxury with vigor and charm, unfurling all manner of hard evidence alongside his keen instincts and wry humor." —Miles Socha, International Editor, Women's Wear Daily

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Book SynopsisIn 1945 Britain was the world''s leading designer and builder of aircraft - a world-class achievement that was not mere rhetoric. And what aircraft they were. The sleek Comet, the first jet airliner. The awesome delta-winged Vulcan, an intercontinental bomber that could be thrown about the sky like a fighter. The Hawker Hunter, the most beautiful fighter-jet ever built and the Lightning, which could zoom ten miles above the clouds in a couple of minutes and whose pilots rated flying it as better than sex.How did Britain so lose the plot that today there is not a single aircraft manufacturer of any significance in the country? What became of the great industry of de Havilland or Handley Page? And what was it like to be alive in that marvellous post-war moment when innovative new British aircraft made their debut, and pilots were the rock stars of the age?

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Book SynopsisThe West identifies four basic tastes—sour, sweet, salty, and bitter. Yet in East Asia, a fifth taste—umami—has entered the culinary lexicon. Umami is savory, complex, and wholly distinct. Combining culinary history with research into the chemistry, preparation, nutrition, and culture of food, this book encapsulates the concept of umami.Trade ReviewThe book is written in a very engaging manner, easily moving between vignettes of the latest science and mouth-watering menus and photographs. -- Gordon Shepherd, Yale University, author of Neurogastronomy Mouritsen and StyrbA|k demystify and explain in layman's terms the science of umami, including many Japanese elements that have not been explained in English before in this all-encompassing book. Along with Mouritsen's other publications Sushi and Seaweeds, Umami will be referred to time and time again. -- Yukari Sakamoto, author of Food Sake Tokyo A remarkably comprehensive account of umami taste and one in which the science is not only accurate but accessible and interesting. -- John Prescott, author of Taste Matters: Why We Like the Foods We Do In his earlier books Sushi and Seaweeds, Ole Mouritsen wove together biological, chemical, and gastronomical perspectives into rich portraits of these intriguing foods. In Umami, writing with the chef Klavs StyrbA|k, he does the same for this much celebrated yet enigmatic 'new' taste. Umami is a wide-ranging and welcome progress report on our understanding of taste and deliciousness. -- Harold McGee, author of On Food and Cooking: The Science and Lore of the Kitchen This book will be your go-to umami resource. The content is cleverly layered with molecular-level explanations of how we taste alongside rich cultural perspective and beautiful recipes. With its stunning graphics, this book is eye candy. -- Amy Rowat, founder of Science & Food Biophysicist Ole Mouritsen... seamlessly meshes science and gastronomy... Nature This book, representing the fruits of a longstanding collaboration between the scientist Ole G. Mouritsen and the Danish chef Klavs Styrbaek, is richly illustrated and packed with umami-rich recipes to try at home. It should be required reading for those catering for the airlines, since umami is one of the only tatste that holds up well in the air. Times Literary Supplement An engaging read... Umami is at once a scientific treatise, cultural history, unique collection of recipes, and handsome coffee-table--or for that matter, kitchen-table--book. -- Sandra J. Ackerman American ScientistTable of ContentsAcknowledgments Prologue: How it all began What exactly is taste, and why is it important? The basic tastes: From seven to four to five and possibly many more Why do we need to be able to taste our food? There is more to it: Sensory science, taste, smell, aroma, flavor, mouthfeel, texture, and chemesthesis Is there a taste map of the tongue? Why are some foods more palatable than others? A few words about proteins, amino acids, nucleotides, nucleic acids, and enzymes Glutamic acid, glutamate, and the glutamate ion Glutamic acid and glutamate in our food How does glutamate taste, and how little is required for us to taste it? The first four: Sour, sweet, salty, and bitter The physiology and biochemistry of taste The interplay between sweet and bitter Taste receptors: This is how they work When words fail us: Descriptions of tastes The fifth taste: What is umami? Science, soup, and the search for the fifth taste Glutamic acid and glutamate What is the meaning of the word umami? From laboratory to mass production How MSG is made A little letter with a huge impact: The 'Chinese restaurant syndrome' The Japanese discover other umami substances It all starts with mother's milk Umami as a global presence Umami has won acceptance as a distinct taste And umami is still controversial... 1 + 1 = 8: Gustatory synergy Amazing interplay: Basal and synergistic umami Detecting umami synergy on the tongue and in the brain Japanese dashi: The textbook example of umami synergy The art of making Japanese dashi Nordic dashi Dashi closer to home-a Japanese soup with a Scandinavian twist Seaweeds enhance the umami in fish How to make smoked shrimp heads Many substances interact synergistically with umami A breakthrough discovery of yet another synergistic substance The interplay between glutamate and the four classic tastes A simple taste test: Umami vs. salt Umami-rich 'foie gras from the sea' Food pairing and umami Creating tastes synthetically Umami: Either as little or as much as you like Umami from the oceans: Seaweeds, fish, and shellfish Seaweeds and konbu: The mother lode of umami A world of konbu in Japan Fresh fish and shellfish Cooked fish and shellfish dishes and soups Umami and the art of killing a fish A traditional clambake: New England method, Danish ingredients Everyday umami in ancient Greece and Rome Fish sauces and fish pastes Modern garum Shellfish paste Oyster sauce Sushi and fermented fish Katsuobushi Catching katsuo to optimize umami Niboshi The hardest foodstuff in the world Kusaya Nordic variations: Horrible smells and heavenly tastes Fish roe Seven friends, The Compleat Angler, and a pike Umami from the land: Fungi and plants Umami from the plant kingdom Dried fungi Fermented soybeans Soy sauce Production of shoyu Miso Production of miso The Asian answer to cheese: Fermented soybean cakes Natto Black garlic Shojin ryori: An old tradition with a modern presence The enlightened kitchen Tomatoes Green tea Umami from land animals: Meat, eggs, and dairy products The animal kingdom delivers umami in spades Homo sapiens is a cook Preserving meats in the traditional ways Air-dried hams Salted beef: Pastrami and corned beef Bacon and sausages Dairy products Blue cheeses Aged, dried, and hard cheeses Eggs and mayonnaise Harry's creme from Harry's Bar Umami: The secret behind the humble soup stock Soup is umami Osmazome and The Physiology of Taste Amino acids in soup stocks A real find: A dashi bar The taste of a beef stock Ready-made umami Knorr and Maggi: European umami pioneers Making the most of umami MSG as a food additive Other commercial sources of umami Hydrolyzed protein Umami in a jar Yeast extract Nutritional yeast More sources of umami for vegans Ketchup Bagna cauda Worcestershire sauce Umami in a tube Twelve easy ways to add umami Quintessentially Danish: Brown gravy, medisterpolse, and beef patties Slow cooking: The secret of more umami Ratatouille and brandade This is why fast food tastes so good Green salads and raw vegetables Umami in dishes made with small fowl Cooked potatoes: Nothing could be simpler Rice and sake Beer Umami in sweets Mirin is a sweet rice wine with umami Umami and wellness Umami and MSG: Food without 'chemicals' Umami satisfies the appetite Why does umami make us feel full? The 'brain' in the stomach Umami for a sick and aging population Umami for life Epilogue: Umami has come to stay Technical and scientific details Umami and the first glutamate receptor Yet another receptor for umami Umami synergy The taste of amino acids Taste thresholds for umami Content of glutamate and 5'-ribonucleotides in different foods Bibliography Illustration credits Glossary Index The people behind the book Recipes Potato water dashi with smoked shrimp heads Monkfish liver au gratin with crabmeat and vegetables Pearled spelt, beets, and lobster Crab soup Clambake in a pot Patina de pisciculis Garum Quick-and-easy garum Smoked quick-and-easy garum Seriously old-fashioned sourdough rye bread Anchovies, grilled onions, sourdough bread, pata negra ham, and mushrooms Deep-fried eggplants with miso (nasu dengaku) White asparagus in miso with oysters, cucumber oil, and small fish Grilled shojin kabayaki: 'fried eel' made from lotus root Baked monkfish liver with raspberries and peanuts Slow-roasted sauce with tomatoes, root vegetables, and herbs Fried mullet with baked grape tomatoes, marinated sago pearls, and black garlic Mushrooms, foie gras, and mushroom essence Parmesan biscuits with bacon and yeast flakes Harry's creme Chicken bouillon Green pea soup with scallops and seaweed Dressing with nutritional yeast Eggplant gratinee with garlic, anchovies, and nutritional yeast Oysters au gratin with a crust of nutritional yeast and smoked shrimp head powder Bagna cauda Old-fashioned Danish medisterpolse Beef patties, Danish style Chicken Marengo Cassoulet Beef estofado Sicilian ratatouille Brandade with air-dried ham and green peas Three-day pizza with umami-not really a 'fast food' Quail pate Risotto Oxtails braised in wheat beer Umami sorbet with maccha and tomato White chocolate cream, black sesame seeds, Roquefort, and brioche with nutritional yeast

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Book SynopsisThe keys to global business success, as taught by a T-shirt''s journey The Travels of a T-Shirt in the Global Economy is a critically-acclaimed narrative that illuminates the globalization debates and reveals the key factors to success in global business. Tracing a T-shirt''s life story from a Texas cotton field to a Chinese factory and back to a U.S. storefront before arriving at the used clothing market in Africa, the book uncovers the political and economic forces at work in the global economy. Along the way, this fascinating exploration addresses a wealth of compelling questions about politics, trade, economics, ethics, and the impact of history on today''s business landscape. This new printing of the second edition includes a revised preface and a new epilogue with updates through 2014 on the people, industries, and policies related to the T-shirt''s life story. Using a simple, everyday T-shirt as a lens through which to explore the business, economic, morTable of ContentsPreface ix Prologue xvii Part I King Cotton 1 1 How America Has Dominated the Global Cotton Industry for 200 Years 3 2 The History of American Cotton 9 3 Back at the Reinsch Farm 24 4 All God’s Dangers Ain’t the Subsidies 49 Part II Made in China 75 5 Cotton Comes to China 77 6 The Long Race to the Bottom 92 7 Sisters in Time 105 8 The Unwitting Conspiracy 120 Part III Trouble at the Border 141 9 Returning to America 143 10 Dogs Snarling Together 156 11 Perverse Effects and Unintended Consequences of T-Shirt Trade Policy 171 12 45 Years of ‘‘Temporary’’ Protectionism End in 2009—Now What? 196 Part IV My T-shirt Finally Encounters a Free Market 213 13 Where T-Shirts Go after the Salvation Army Bin 215 14 How Small Entrepreneurs Clothe East Africa with Old American T-Shirts 227 15 Mitumba: Friend or Foe to Africa? 239 Conclusion 253 Epilogue: Developments 2009–2014 262 I: American Cotton Is Still King 262 II: The Race to the Bottom Speeds Up 270 III: The Alphabet Armies March On 277 IV: Competition Heats Up in the Used Clothing Business 282 Acknowledgments 286 Notes 288 Bibliography 310 Index 335

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Book SynopsisFor two centuries, England led the world in the manufacture of chain and anchors, and at the end of the nineteenth century the majority of all the chain workshops in England and Wales were based in the Black Country, notably Cradley, Cradley Heath, Old Hill, Quarry Bank and Netherton. Most of the chainshops were very small (many of them were to be found in the backyards of the workers'' houses), and a large number of the chain makers were women. The largest firm was Noah Hingley''s, which manufactured the anchors and anchor cables of the ill-fated Titanic, which sank on its maiden voyage in 1912, while Samuel Taylor of Brierley Hill forged the anchors for the famous Cunard Queen liners. Including personal reminiscences, photographs and sketches, Chain and Anchor Making in the Black Country is a fascinating and authoritative record of this largely vanished industry. This book will appeal to anyone interested in the Black Country or in this important part of its history.

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Book SynopsisA visual history of high-speed trains.Hop aboard this fascinating journey through the early days of railway trains to the modern day superfast Maglevs which can reach speeds of 600km/h. Exquisitely illustrated with hundreds of photos, both archival and modern, the book is a visual feast for anyone even remotely interested in railways.This is a journey through time and throughout the world, investigating trains that have been considered high-speed in their day. Focused at first in Britain, the birthplace of the railway, the book covers developments in the 19th and 20th centuries across Europe, including the birth of the French TGV, which is credited with kickstarting the modern rise of the high-speed train in the West, inspired itself by the early Japanese Shinkansenthe Bullet Trainin 1964.From steam to diesel to gas turbines to electric and from steel-wheeled to magnetic levitation (maglev), it is all covered in this book, including significant, recent innovations such as driverless trains and maglev on conventional track, which may well be the way of the future.With hundreds of colour photographs, many taken specially for this book, and readable text aimed at all those interested in history and the development of technologynot just railway enthusiastsQuest for Speed will entertain, fascinate and delight.

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Book SynopsisExplains how to impact a company's performance by combining the strength of Lean Production and Six Sigma. This book shows how Lean and Six Sigma methods complement each other. It outlines a program for combining the synergies of these initiatives to provide the organization with greater speed, less process variation, and more bottom-line impact.Table of ContentsPart I - Executive Overview; Chapter 1: Achieving Major Cost and Lead Time Reductions this year; Chapter 2: Why all the delay and cost? Chapter 3: Let Warren Buffett set your priorities for Value Creation; Part II - Creating a Powerful Engine of Wealth Creation; Chapter 4: Benchmarking - CEO's tell what every CEO should know; Chapter 5: Leadership buy-in - The Transforming event; Chapter 6: Creating the Six Sigma Infrastructure and Leaders; Chapter 7: Training Your Organization for Lean Six Sigma; Chapter 8: Making Teams succeed by Predicting Performance; Part II - Getting the Results This Year; Chapter 9: The First 100 days; Chapter 10: The Quantified Value: Defining the Value Stream and time bottlenecks; Chapter 11: The power of the tools - A CEO's overview; Chapter 12: Sharing Best practices; Chapter 13: Accelerating Product Development; Chapter 14: Suppliers - beginning of the Value Stream; Chapter 15: Distribution and logistics - End of the Value Stream; Chapter 16: e-Business and Supply Chain velocity; Chapter 17: Transactional processes - Back to the hotel; Chapter 18: Using Lean Six Sigma in Acquisitions and Divestitures

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Book SynopsisA firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership teamâs ambitious, multi-pronged strategy to elevate the companyâs customer experience to best-in-class across all brands and industries.The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadershipâs vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the companyâs brand promise, âœthe best or nothing.âTable of ContentsForeword by Steve Cannon, President & CEO,Mercedes-Benz USA xiAcknowledgments xv1: Introduction 12: Building the Map 193: From Promises to Committed Action 414: Examining and Refining Every Touchpoint 615: Measuring Customer Experience: The Voice of the Customer as a Tool for Change 796: Alignment, Accountability, and Tools for the Front Line 997: Delight Is a People Business 1178: Fully Committed to Growth and Development 1399: Driving Process and Technological Change 15710: Integrating Processes into Enterprisewide Solutions 17911: Success Achieved 20312: How Good Can Good Be? 225Conclusion: Driving Your Road to Consumer Delight 245Glossary 255Bibliography 265Index 276

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Book SynopsisTable of ContentsChapter 1: Total Quality Management: An Overview Chapter 2: Evolution of Total Quality Management Chapter 3: Quality Gurus Chapter 4: Leadership and TQM Chapter 5: Scientific Management Chapter 6: System Approach to Management Theory Chapter 7: Strategic Planning Chapter 8: Cost of Quality Chapter 9: Organization for TQM Chapter 10: Customer Satisfaction Chapter 11: Total Employee Involvement Chapter 12: Supplier Partnership Chapter 13: Total Productive Maintenance Chapter 14: Quality Awards Chapter 15: Quality Circles Chapter 16: Fundamentals of Statistics— Part I Chapter 17: Fundamentals of Statistics— Part II Chapter 18: Process Capability Chapter 19: Inward Inspection Chapter 20: Seven Traditional Tools of TQM Chapter 21: The Seven Modern Tools of TQM Chapter 22: Kaizen and Continuous Improvement Chapter 23: 5S Chapter 24: Six Sigma Chapter 25: Lean Management Chapter 26: Failure Modes and Effects Analysis Chapter 27: Reliability Engineering Chapter 28: Business Process Reengineering Chapter 29: Benchmarking Chapter 30: Quality Function Deployment Chapter 31: Quality Loss Function Chapter 32: Design for Quality Chapter 33: Value Engineering Chapter 34: ISO 9000 Quality Systems Chapter 35: ISO 14000 Quality Systems Chapter 36: Terminology Used in Japanese Management Practices

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Book SynopsisIn the fall of 1980, Genentech, Inc, a little-known California genetic engineering company, became the overnight darling of Wall Street, raising $38 million in its initial public stock offering. This title provides portraits of the people significant to Genentech's science and business, and focuses on how personality affects the growth of science.Trade Review"Sally Smith Hughes has crafted an engaging historical account of Genentech from its beginnings as a small laboratory at the University of California, San Francisco to the 2009 merger with Roche for $47 billion.... Her account will appeal to a broad audience and is a must read for scholars interested in the history of biotechnology. Highly recommended." (Choice)"

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Book SynopsisBiotech companies are racing to alter the genetic building blocks of the world's food. In this text, Bill Lambrecht investigates how genetic engineering is changing what we eat, how we live and the global politics of food.

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International aviation is a massive and complex industry that is crucial to our global economy and way of life. Designed for the next generation of aviation professionals, Fundamentals of International Aviation, second edition, flips the traditional approach to aviation education. Instead of focusing on one career in one country, it introduces readers to the air transport sector on a global scale with a broad view of all the interconnected professional groups.This text provides a foundation of âhow aviation worksâ in preparation for any career in the field (including regulators, maintenance engineers, pilots, flight attendants, airline and airport managers, dispatchers, and air traffic controllers, among many others). Each chapter introduces a different cross-section of the industry, from air law to operations, security to environmental impacts. A variety of learning tools are built into each chapter, including 24 case studies that describe an aviation accident related

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Book Synopsis"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola CompanyTrade Review"[Elmore offers] unaccustomed perspectives on a company whose leading product is a household name around the globe…I doubt the Coca-Cola Co. will much like it." -- Marc Levinson - Wall Street Journal"What Elmore does best is analyze how Coke takes advantage of global public works and government interventions to boost its place in world markets…Citizen Coke began as a dissertation, and its points are lucid and logically presented; the language is accessible, and punchy chapter endings propel the story." -- Beth Macy - New York Times Book Review"As the soda wars heat up, this book is an indispensable resource." -- Michael Pollan"Coca-Cola is one of the most powerful economic institutions of our time, but its social and ecological impacts remain understudied. Now, in the hands of a talented young historian, corporate capitalism gets the attention it deserves in a careful dissection of the material underpinnings of the world’s most valuable brand. Citizen Coke will cause you to drink less and think more." -- Ted Steinberg, author of Gotham Unbound: The Ecological History of Greater New York"Citizen Coke is a brilliant analysis of Coke’s empire in ecological, economic, and social terms. It allows us to see the contours of an economy based on partnerships between governments and corporations like Coca-Cola. It makes us conscious of the giant ecological footprint of the Real Thing, which impacts the real lives of real people. If you want a deeper understanding of our world today, read Citizen Coke." -- Vandana Shiva, author of Stolen Harvest: The Hijacking of the Global Food Supply"A fascinating, thought-provoking approach to Coca-Cola history through the drink’s primary ingredients—water, sugar, high-fructose corn syrup, coca leaf, caffeine—and the glass, plastic, and aluminum that contain them." -- Mark Pendergrast, author of For God, Country & Coca-Cola

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Book SynopsisA sweeping, global history of the rise of the factory and its effects on society.Trade Review"An insightful history of giant factories... Mr Freeman rolls up his sleeves and delves into the nitty gritty of manufacturing. He successfully melds together those nuggets with social history, on the shop floor and beyond the factory walls, from union battles to worker exploitation and, in the case of Foxconn, suicides." -- The Economist"Freeman has written a superb account... The author’s sympathy, insight and exemplary anecdotes make this a marvellous book." -- The Guardian"... Behemoth is a tour de force, a powerful liberal retelling of the factory narrative at a time of Trump and all he represents, when it badly needs to be retold." -- Times Higher Education"Freeman does an essential service by publicising the continuance of a system whose foundations rest on a banal evil." -- The Spectator"... fascinating book..." -- The New Statesman"... [Freeman] lay[s] out two centuries of factory production all over the world in ways that are accessible, cogent, occasionally riveting and thoroughly new. The history of large factories, as Freeman outlines it, is the history of the modern world and most everything we see, experience and touch." -- International New York Times"Carefully researched and energetically written, Freeman’s book takes in the first factories in Britain and New England, the great mills of late-Victorian Pennsylvania, the rise of Fordism in the 1920s, the world of the industrial Soviet Union and today’s colossal factories in China and Vietnam." -- The Sunday Times"Rich and ambitious... More than an economic history, or a chronicle of architectural feats and labor movements, Behemoth depicts a world in retreat that still looms large in the national imagination." -- Jennifer Szalai - The New York Times"Fascinating... Freeman shows how factories have had an overwhelming influence on the way we work, think, move, play and fight." -- Scott W. Berg - The Washington Post"You may have no detailed knowledge of factories except that they can be converted into cool lofts. In that case, you’ll learn much from historian Joshua Freeman." -- Jonathan Rose - The Wall Street Journal"It is a book of epic scope." -- 5 Star Review - The Telegraph"... superb account... Almost every page contains a memorable fact or an intriguing thought... [Freeman's] sympathy, insight and exemplary anecdotes make this a marvellous book." -- The Guardian"[Joshua Freeman] handles his material 'with the seriousness it deserves' and if it 'can feel a little slow-going at times, that's partly because of the knottiness of the history Freeman lays out, as well as his honourable refusal to resort to simplistic notions of grand progress or portentous doom'." -- The Oldie

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Book SynopsisA behind-the-scenes look at Lexus s surprising twenty-year success story in a revised new edition In the 1980s, German brands BMW and Mercedes-Benz dominated the luxury car market and had little reason to fear competition from Japan.Table of ContentsIntroduction and Acknowledgments xi Foreword xvii By Erwin LuiCreative Innovation Studio ManagerCalty Design Research, Inc. Chapter One The Toyoda Way 1 Chapter Two Searching for Bobos 31 Chapter Three Deus Ex Machina 49 Chapter Four From Tahara to the World! 69 Chapter Five The Lexus Covenant 87 Chapter Six Zen and the Art of Automobile Maintenance 109 Chapter Seven Something Wicked This Way Comes 137 Chapter Eight Lexus Nation 159 Epilogue 177 Afterword 189 Coda 219 By Hisao InoueJournalist and Author of Toyota Shock (Kodansha: 2009) Appendix: The Lexus Lineage (1990–2011) 235 Endnotes 239 Index 275

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Book SynopsisOvercome the obstacles that can prevent you from winning at the trading game A trader's emotional state is vital to being a successful investor. There are many psychological factors that can affect the decisions one makes in the course of a trading day.Table of ContentsIntroduction. GETTING IN THE ZONE. Defining the Zone. Overcoming the Past. Using a Goal. PREPARING FOR THE TRADE. Gathering Information. Understanding the Analysis. Learning More. CONTROLLING THE RISK. Managing the Risk. Tolerating the Pain. TRADING CONSISTENTLY. Learning from Your Mistakes. Overcoming Psychological Obstacles. Stepping Up to the Challenge. USING ADVANCED STRATEGIES. Taking Advantage of Capitulation. Short-Selling. Conclusion. Index.

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Book SynopsisBiotech companies are creating designer crops with strange powers-from cholesterol-reducing soybeans to tobacco plants that act as solar-powered pharmaceutical factories. They promise great benefits: better health for consumers and more productive agriculture. But the vision has a dark side. In Lords of the Harvest, Daniel Charles tells the real story behind Frankenstein foods-the story you won''t hear from the biotech companies or their fiercest opponents. He reveals for the first time the cutthroat scientific competition and backroom business deals that led to the first genetically engineered foods. And he exposes the secrets of campaigns on both sides of the Atlantic aimed at bringing down the biotech industry. A riveting tale of boundless ambition, political intrigue, and the quest for knowledge, Lords of the Harvest is ultimately a story of idealism and conflicting dreams about the shape of a better world.

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Book SynopsisMade on the Isle of Wight is a pictorial celebration of the immense contribution to the aviation, automotive and marine industries that this tiny island has given, from the first hovercraft to boats that held the world water speed record and even the only all-British rocket and satellite into space.

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Book SynopsisHow the American airship came within a hair’s breadth of replacing planes, trains, and ocean liners as dominant long-distance transportTrade ReviewTotally captivating. A fascinating account of glory and tragedy that soars with suspense. I enjoyed the hell out of it! -- Dirk CusslerWhen Giants Ruled the Sky examines the successes, problems and controversies of the American rigid airship program bringing the industrialists and engineers who designed and built them, and the officers and men who flew them, to life. No airship fancier’s library should be without a copy. -- Tom CrouchIt’s too often forgotten that for a few short years the U.S. Navy actually possessed flying aircraft carriers and the world’s greatest airship fleet. In his latest book, John Geoghegan has performed sterling service in excavating the astounding story of the Akron and the Macon from the tomb of lost history. -- Alexander RoseA well-researched history of the rigid airship “carrier” during the interwar years of U.S. naval aeronautics. A genuine contribution. -- William AlthoffThe best book focused upon the USS Akron & Macon published in the last 55 years! -- C.P. Hall

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Book SynopsisAn irreverent romp through time looking back over the history of aviation, from Icarus and his wax wings to everything that happened since

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Book SynopsisIn April of 2000, Gary Erickson turned down a $120 million offer to buy his thriving company. Today, instead of taking it easy for the rest of his life and enjoying a luxurious retirement, he''s working harder than ever. Why would any sane person pass up the financial opportunity of a lifetime? Raising the Bar tells the amazing story of Clif Bar''s Gary Erickson and shows that some things are more important than money. Gary Erickson and coauthor Lois Lorentzen tell the unusual and inspiring story about following your passion, the freedom to create, sustaining a business over the long haul, and living responsibly in your community and on the earth. Raising the Bar chronicles Clif Bar''s ascent from a homemade energy bar to a $100 million phenomenon with an estimated 35 million consumers, and a company hailed by Inc. magazine as one of the fastest-growing private companies in the U.S. four years in a row. The book is filled with compelling personal stories from ETable of ContentsPrologue xi 1 Send Them Home 2(or, Why Walk Away From $60 Million?) 2 The Epiphany Ride 28(the Early Years of Clif Bar) 3 A Drifting Boat 68(getting Clif Back on Course) 4 White Road/red Road 110(a Philosophy for Life and Business) 5 Tales From the Road 174(nine Lessons and a Love Story) 6 Solo Climbing 216(maintaining Control for the Long Haul) 7 Sustaining Our Living Company 244(five Aspirations Business Model) 8 Moments of Magic 298(the Jazz of Business) Epilogue 318 Appendix 333 Resources 335 Acknowledgments 337 Index 345 About the Authors 355

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Book SynopsisIs worldwide famine just around the corner? And do I really have to go vegan?‘A provocative vision.’ Sunday Times In 2017, the number of people going hungry in the world increased, for the first time in a decade. Pesticide-resistant bugs lay waste to crops across the globe, from bananas to potatoes. Food production releases billions of tons of carbon into the world, and it’s only getting worse. The writing is on the wall: our food system must change. But no one can agree on how. With his trademark counterintuition, Anthony Warner reveals that we have the ability to make a world where no one starves. And one where we don’t feel guilty about tucking in.Trade Review‘A provocative vision.’ * Sunday Times *‘This is an important book, and a good one. It’s ambitious and well-researched and timely… Food science can be a dry topic, but Warner manages to make it an entertaining one.’ -- Spectator on The Angry Chef

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Book SynopsisForty years of progress in the fields of gas chromatography and data collection have culminated in flavoromics. This is a combination of chemometrics and metabolomics. Essentially, it is the non-targeted way of rapidly collecting a significant amount of data from a wide range of sample populations and using the data to study complicated topics. Now that we have the required tools, we can carry out high-throughput trace investigations that incorporate both gustatory and olfactory signals.Flavoromics: An Integrated Approach to Flavor and Sensory Assessment describes the tools to do high-throughput, trace analyses that represent both taste and olfaction stimuli. It explains how today's single sample research will generate thousands of data points, which are loaded into sophisticated statistical analysis algorithms to establish what stimuli are responsible for flavor. This cutting-edge equipment will enable us to create flavorings and perfumes that are more realistiTable of ContentsSection 1 Flavoromics. 1. Flavoromic Analyses of Aroma and Taste: Markers and Genetic Association Studies. Section 2 Analysis Techniques. 2. Targeted – Untargeted (non-targeted) Analysis. 3. Analysis Techniques (2D-GC, HPLC, GCO, MS, NMR). Section 3 Data. 4. Data Handling. 5. Data Mining. 6. Unsupervised and Supervised Chemometrics in Flavoromics. Section 4 Flavoromics of Foods. 7. Analysis of Plant Oils. 8. Flavoromic Analysis of Dairy Products. 9. Sensory Evaluation and Flavoromic Analysis of Fruit Components. 10. Analysis of Vegetables. 11. Analysis of Fruit Juices. 12. Analysis of Wine and Beer Using Flavoromic Approaches. 13. Analysis of Coffee. 14. Meat. 15. Analysis of Diverse Food Products

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Book SynopsisMost successful organizations recognize Maintenance Parts and Procurement as a critical success factor to Asset Management Excellence and their fundamental supply chain value proposition. This book works as a guide to all the stakeholders that influence the success of their Maintenance Parts Operation and their enterprise's bottom line.Maintenance Parts Management Excellence: A Holistic Anatomy defines the Maintenance Parts Managements role in Asset Management Excellence and expands on the importance of the Parts Inventory Planner role in an organization. It discusses how to create a unique Maintenance Parts Management Strategy for an organization and offers insights on the multiple strategies needed to create and maintain a Maintenance Parts inventory policy. The book also provides an organized overall approach to creating Maintenance Parts Management Excellence in an enterprise.Executives with an organization responsible for the construction, manTable of Contents1. Introduction: Why Maintenance Parts Management Is Important. 2. Maintenance Parts Excellence Influences. 3. Maintenance Parts Strategy Development. 4. Organization Management in Maintenance Parts. 5. Change Enablement in Maintenance Parts. 6. Key Performance Metrics for Maintenance Parts Excellence. 7. Maintenance Parts Warehousing and Logistics. 8. Sourcing and Refurbishing Parts. 9. Inventory Planning and Policy Management. 10. Technologies Supporting Maintenance Parts Management. 11. Asset Lifecycle Alignment to Inventory Spare Parts Management. 12. Inventory Optimization Tactics in Spare Parts Management. 13. Preparing for Uber Change in Maintenance Parts Management. 14. Opportunities for Outsourcing in Maintenance Parts Management. 15. Maintenance Parts Sales. 16. An Anatomy of Maintenance Parts Management Excellence. Appendix A1. Maintenance Parts Excellence Questionnaire. Appendix A2. Basic Inventory Planning Replenishment Logic. Appendix A3. Reliability-Centered Maintenance Process Description.

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a huge range and FREE tracked UK delivery on ALL orders.

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Book SynopsisHow the King of Beers collapsed without a fight and what it means for America''s place in the post-Recession world How did InBev, a Belgian company controlled by Brazilians, take over one of America''s most beloved brands with scarcely a whimper of opposition? Chalk it up to perfect timingand some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century. In Dethroning the King, Julie MacIntosh, the award-winning financial journalist who led coverage of the takeover for the Financial Times, details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the King of Beers was so easily captured by a foreign corporation, and whether the company''s fall mirrors America''s dwindling financial and political dominance as a nation.Table of ContentsCast of Characters xiii Author’s Note xvii Prologue 1 Chapter 1: The Game is Afoot 5 Chapter 2: Crazy and Lazy at Loggerheads 23 Chapter 3: The Colossus 37 Chapter 4: Selling the American Dream 57 Chapter 5: The Fourth Abides 77 Chapter 6: The Hunter’s Frozen Trigger Finger 111 Chapter 7: A Babe in the Woods 127 Chapter 8: The Old Gobi Desert Trick 143 Chapter 9: Mr. Brito Goes to Washington 161 Chapter 10: Angry Bedfellows 181 Chapter 11: The Board: August, August, and Augusta 203 Chapter 12: The Montagues and the Busches 241 Chapter 13: A Seller from “Hello” 257 Chapter 14: Put Up or Shut Up 275 Chapter 15: A Long Way from St. Louis 295 Chapter 16: A Toast on Both Sides 311 Chapter 17: Cash Out or Hunker Down 323 Epilogue 341 Notes 355 Acknowledgments 369 About the Author 371 Index 373

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Book SynopsisA comprehensive, practical introduction to one of the most important new trends in manufacturing, globally The delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world.Trade Reviewthis work provides valuable insights into servitisation in general, as well as a series of strategies that can also be applied to smaller product manufacturing firms I would recommend it to academics, manufacturers and consultants who strive to grasp the world of services better. (Production Planning and Control: The Management of Operations, August 2014)Table of ContentsPreface xi Foreword xv 1. Introduction 1 1.1 Terminology and Scope 4 1.2 Knowledge Base 10 1.3 What’s New Here? 14 1.4 Navigating This Book 16 Part 1: Business Context 19 2. Business Context for Servitization 23 2.1 An Economic Perspective 24 2.2 An Environmental Perspective 30 2.3 A Market and Social Perspective 37 2.4 A Technology Innovation Perspective 39 2.5 A Knowledge Perspective 42 2.6 Summarizing the Business Context 49 Part 2: Competing Through Services 51 3. Elements of Servitization 55 3.1 The Challenge of Visualizing What it Can Mean to Servitize 57 3.2 A Process of Servitization 61 3.3 Defining Base, Intermediate and Advanced Services 64 3.4 Features Commonly Coupled to Advanced Services 69 3.5 A Summary of Advanced Services 76 4. Business Implications of Advanced Services 79 4.1 Setting Out to Explore Financial Performance 80 4.2 Services, Revenues and Profitability 82 4.3 Motivations of Manufacturers Providing Advanced Services 87 4.4 Motivations of Customers Adopting Advanced Services 94 4.5 A Roadmap of Servitization and Advanced Services 100 Part 3: Service Delivery System 103 5. Delivery of Advanced Services 107 5.1 Searching for Leaders 107 5.2 A Perspective Against the World of Production 110 5.3 Advanced Services and Product–Service Systems 112 5.4 Service Delivery System for Advanced Services 116 5.5 Key Capabilities of a Service Delivery System 119 5.6 Chapter Summary 122 6. Performance Measures and Demonstration of Value 123 6.1 A Pyramid of Performance Measures 124 6.2 Customer Facing Measures of Performance 126 6.3 Macro Internal Measures of Performance 128 6.4 Local Internal Measures and Indicators of Performance 131 6.5 Demonstration of Value 134 6.6 Chapter Summary 138 7. Facilities and Their Location 143 7.1 Facilities in the Delivery of Advanced Services 144 7.2 Impact of Facilities and Their Location 148 7.3 Mitigating the Need for Co-Location 149 7.4 Chapter Summary 151 8. Vertical Integration and Organizational Structure 153 8.1 Organizational Structure in the Delivery of Advanced Services 154 8.2 Vertical Integration in the Delivery of Advanced Services 159 8.3 Impact of Vertical Integration and Organizational Structure 163 8.4 Mitigating the Need for Integration 166 8.5 Chapter Summary 167 9. Information and Communication Technologies 169 9.1 ICT Architecture in the Delivery of Advanced Services 170 9.2 Monitor 173 9.3 Transmit and Store 175 9.4 Analyse and Respond 176 9.5 Impact of ICT Capabilities 178 9.6 Chapter Summary 179 10. People Deployment and Skill-Sets 181 10.1 Deployment of Staff in the Delivery of Advanced Services 183 10.2 Behaviour and Skill-Sets of Front-Office Staff 185 10.3 Culture, Leadership and Incentives in the Front Office 191 10.4 Impact of an Integrated Skill-Set 194 10.5 Chapter Summary 197 11. Business Processes 199 11.1 Services Processes in a Production Environment 200 11.2 Business Processes in the Delivery of Advanced Services 204 11.3 Proactive Processes as the Core for Advanced Services Delivery 208 11.4 Chapter Summary 211 Part 4: Readiness to Servitize 213 12. Starting a Transition 217 12.1 Summarizing Servitization, Advanced Services and their Delivery System 218 12.2 A Readiness to Servitize 221 12.3 Overcoming the Obstacles to Transformation 230 12.4 The Journey Continues 232 Appendix: Acknowledgements and Guiding Studies 235 Index 243

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Book SynopsisFirst published in 1955, this book offers a detailed history from the past to the mid-20th century on economic control. The book examines economic competition, particularly regarding the British economic system, and Fogarty looks at its scope, as well as its limits. This analysis considers working conditions in the mid-20th century, examining the impacts of industry on the life and work of the British agricultural population. The book first examines production decisions, arguing that a systematic and periodic overhaul of control mechanisms are required. Fogarty goes to give a detailed analysis on decisions about industry objectives. Ultimately, a broader look is given on the wider economic setting, and the definition of the economist is itself examined, taking into account the wider role that economics played in 20th century society.  Table of ContentsList of Tables and Charts; Part One – The Problem 1. Foreword: the Problem of Control Part Two – Production Decisions 2. The Scope and Limits of Economic Competition, Immediately Significant Decisions within a Given Social Framework 3. The Scope and Limits of Economic Competition, Immediately Significant Decisions within a Given Social Framework – testing the Effectiveness of Competition in British Conditions 4. The Scope and Limits of Economic Competition, where Competition is less effective 5. Direction 6. Consultation as a Form of Control 7. The Need for a Systematic and Periodic Overhaul of Control Mechanisms Part Three – Decisions about Objectives 8. Consumption and Savings 9. Provision for the Future - Investment 10. Provision for the Future - Research 11. Provision for the Future – Physical and Mental Health 12. Inter-Regional and International Relations - Population 13. Inter-Regional and International Relations – Trade and Investment: the Role of Competition 14. Inter-Regional and International Relations – Trade and Investment: the Role of Direction and Consultation Part Four – Economics and its Wider Setting 15. What an Economist 16. The Economist and his Neighbours 17. The Changing Background; Further Reading; Index

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Book SynopsisThe story of these purveyors of Wiltshire ham, who once employed 2,000 people and remains fondly remembered in Calne and the surrounding areas.

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Book SynopsisItalian brands are known to create some of the most premium, sought-after products in the world. Learn to compete in the modern marketplace using the proven business principles that Italian brands have been employing for generations.  While it is no secret that Italians create superior products that both withstand the threat of ongoing competition and stand the test of time, the specific business principles that have led to such tried and tested successes are shrouded in secrecy, until now.Businessman Riccard Illy details personal experiences using these Italian business standards to run his family’s world-renowned coffee company for generations. Through the age of intense competition from Starbucks and Coffee Bean, the Illy empire has remained at the top of the coffee industry simply by employing key Italian business principles and values.In The Art of Excellent Products, you will:Learn how to approach your reseaTrade Review'In The Art of Excellent Products, Riccardo Illy's vision of Incanto is a 21st century concept for age-old product excellence and will inspire both business owners and employees across a multitude of endeavors. Land and water and air are inextricable; so too are beauty, perfection and sustainability. Bravissimo to the author of this inspiring philosophy, who is also the steward of Gruppo illy brands, for his intelligence and insights.' * Susan Ennis, former executive vice president of HBO, and founder, Susan Ennis & Associates *'While reading The Art of Excellent Products, my first reaction was surprise. I expected a story of Riccardo Illy's family businesses but instead, he writes with great verve and certainty about better goals--vision, surprise, delight, planning that survives for generations, and sopratutto, quality. This is not only the Illy way but the way of the many world-renowned Italian businesses. By revealing the practices of these firms, Illy finds patterns of core values. And where did their values originate, these makers of cars, clothing, wine, furniture, even pastries and pianos? This is the best message of all. Not from soaring profits and world recognition but from the artistic heritage and the generous beauty of the land, which inspire artisans and entrepreneurs toward their own commitment to beauty. Hard-hitting advice, humor, life lessons, originality--all these surprise every page.' * Frances Mayes, poet, essayist, and New York Times bestselling author of Under the Tuscan Sun *'One can learn quite a lot from Riccardo Illy's new book, The Art of Excellent Products, a survey of business practices and conclusions in modern Italy and actually, the world. He discusses and outlines what he terms an 'Incanto' business, one that continues along amid history lessons and the intimacies of all family businesses, which is interesting and most rewarding. I'd recommend reading this book as well as the enjoyment of all the illy products.' * Francis Ford Coppola, film director, screenwriter, and producer *

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Book SynopsisUtilising the stunning photographic collection of noted preservationist John Crawley, with most images previously unpublished, Old Glory magazine editor Colin Tyson tells the story behind the most iconic manufacturer of steam traction engines.

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Book SynopsisExplores a lavishly illustrated look at an important part of our industrial history with Lime Kilns.

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Book SynopsisAn engaging and informative celebration of Sussexâs culinary heritage highlighting county specialities, producers and food-themed events.

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Book SynopsisThis authoritative textbook covers ship construction techniques and methods for all classes of the Merchant Navy marine deck and engineering Certificates of Competency (CoC) as well as students studying for degrees and diplomas in Naval Architecture and Marine Engineering. It is complementary to Reeds Vol 4 (Naval Architecture) and Reeds Vol 8 (General Engineering Knowledge).This fully revised edition prioritises the need of these students, recognising recent syllabus changes and current pathways to a sea-going engineering career, with the increased emphasis on academic content to be delivered by colleges and universities. The text has been updated and expanded to reflect recent developments in techniques and materials used, and related changes in ship design, including sample examination questions and worked example answers throughout.Table of ContentsPREFACE GENERAL INTRODUCTION 1 SHIP TYPES AND TERMS Passenger Ships Container Ships (the Modern Cargo Liner Ships) General Cargo Ships Roll-On/ Roll-Off Vessels Oil Tankers Bulk Carriers Chemical Carriers Liquefied Gas Carriers Superyachts General Notes Ship Terms 2 STRESSES IN A SHIP’S STRUCTURE Strength of Ships – Overall Design Concept Longitudinal Bending Transverse Bending and Racking 3 STEEL SECTIONS USED: WELDING AND MATERIALS Welding Welding Safety Manual metal arc welding (electric arc welding) Welding Processes Materials Mild steel Higher tensile steels Arctic D steel Aluminium alloys The fracturing of steel structures Composites Machining and Repairs 4 BOTTOM AND SIDE FRAMING Double Bottom Side Framing 5 SHELL AND DECKS Shell Plating Deck Plating Beams and Deck Girders Hatches 6 BULKHEADS AND DEEP TANKS Watertight Bulkheads Watertight Doors Deep Tanks Non- watertight Bulkheads Corrugated Bulkheads 7 FORE END ARRANGEMENTS Stem Arrangements to Resist Panting Arrangements to Resist Pounding Bulbous Bow Anchor and Cable Arrangements 8 AFTER END ARRANGEMENTS Cruiser Stern Sternframe and Rudder Shaft Tunnel Thrust Improvement Kort Nozzle Tail Flaps and Rotating Cylinders Podded Drive 9 OIL TANKERS, BULK CARRIERS, LIQUEFIED GAS CARRIERS AND CONTAINER SHIPS 129 Introduction Oil Tankers Bulk Carriers Liquefied Gas Carriers Container Ships 10 THE LOAD LINE REGULATIONS Freeboard Tonnage 159 Life-Saving Appliances Fire Protection Survey of Ships – Discontinuities 11 SHIP DYNAMICS Propellers Fluctuating Forces Caused by the Propeller Wake Field Podded Drive Controllable Pitch Propellers Contra-Rotating Propellers Vertical Axis Propellers Tunnel Thrusters (Bow and Stern Thrusters) Rolling and Stabilisation Reduction of Roll Vibration 12 CORROSION, COATINGS AND DRY-DOCKING Insulation of Ships Corrosion Hull Coatings – for Efficiency and for the Prevention of Corrosion Design and maintenance Fouling Examination in Dry Dock – Class Emergency Repairs to Structure Engine Casing Funnel SELECTION OF EXAMINATION QUESTIONS – OPERATIONAL/MANAGEMENT LEVEL SELECTION OF EXAMINATION QUESTIONS – MANAGEMENT LEVEL INDEX

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Book SynopsisThe Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces.The text features interviews and case studies from some of fashion''s biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.Trade ReviewThis is a lively and visually stimulating book that covers all the key factors associated with digital fashion business. Overall, the content provides an accessible introduction to the digital fashion marketing subject and individually, the various chapters provide useful starting points for more in-depth research on key topics such as fashion blogging, mobile devices, analytics and fashion video. [This book] definitely fits the needs of our course and also aligns with the overall strategic direction of our department, which is to continue to be at the forefront of all things digital across marketing, communication, media, PR, events and fashion management. As we are not yet using a title that focuses specifically on Digital Fashion Marketing, the project has a real strength and relevance for our teaching. -- Karen Cross, Subject leader for Marketing, Fashion and Retail * Robert Gordon University, Aberdeen, Scotland *I would use this book in two of my courses: Luxury Marketing (at the undergraduate level) and Entrepreneurship in the Business of Art (also undergraduate level). Marketing fashion and digital marketing is an important question and it is particularly so as it relates to luxury fashion brands. In Entrepreneurship this title will be useful because other types of products can be marketed digitally based on the fashion model. In other words, my students don’t necessarily focus on fashion (some of them do) but basically everyone would benefit from an in-depth view of how digital fashion marketing works (and why it is successful). The proposed book offers both a history of the digital space as it relates to the fashion industry AND a guide on how to profitably utilize the digital space (in all its iterations) to advance/promote/and sell fashion merchandize. In fact, this is the book’s strength as well. It is not only history, it is not just theory, it is a combination of history, theory, and practical advice derived from case studies and interviews with fashion professionals. -- Thomai Serdari, New York UniversityAn approachable, at-a-glance look at digital marketing for fashion. At the level it is pitched, it is a good offering... this sort of subject matter is pretty core to all fashion promotion/marketing courses. The author is obviously experienced in this area and seemingly a good person to write the book. -- Jon Cope, Senior Lecturer, University for the Creative Arts/Westminster University, LondonAs a focused fashion text for the digital age, this book is a great addition to the field and covers a variety of topics on the vastness of technology impacting fashion marketing. -- Tasha Lewis, Assistant Professor in Fashion Design Management, Cornell University, USAThis is a great introductory workbook for digital fashion marketing. It is written by a fashion expert in a simple jargon-free way that helps students understand the changing role of digital developments in the fashion system. -- Michelle Tellam Lawrence, Senior Lecturer, Fashion Marketing, Falmouth University, UKAn accessible how-to guide for digital fashion marketers that introduces fashion students to the latest industry practices using contemporary case studies in a key curriculum area. -- Natascha Radclyffe-Thomas, Course Leader BA Fashion Marketing, Fashion Business School, London College of Fashion, UKTable of ContentsIntroduction 1. Fashion Marketing and Digital Technologies 2. Fashion and Online Marketing 3. Social Media and Fashion Marketing 4. Fashion and Film 5. Fashion and Mobile Media 6. Digital Spaces and Innovations Bibliography Further Reading Index Picture Credits Acknowledgements

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Book Synopsis“A well-rendered and -documented tale of exploitation in the developing world” (Kirkus Reviews) with deep resonance in the present day In a book Paul Farmer called “a gem of a social history linking two countries stuck in uncomfortable embrace for well over a century,” award-winning author and filmmaker Gregg Mitman tells a sweeping story of capitalism, racial exploitation, and environmental devastation, as Firestone transformed Liberia into America’s rubber empire. Scouring remote archives to unearth a story of promises unfulfilled for the vast numbers of Liberians who toiled on rubber plantations built on taken land, Mitman “peppers this history with a wealth of fascinating details and interesting characters” (Foreign Affairs), revealing a system of racial segregation and medical experimentation that reflected Jim Crow America—on African soil. Called “a brilliant, compelling read” by Princeton scholar Rob Nixon, Empire of Rubber, now available in paperback, provides a riveting narrative of ecology and disease, of commerce and science, and of racial politics and political maneuvering—the hidden story of a corporate empire whose tentacles reach into the present.Trade ReviewPraise for Empire of Rubber: Named One of the Best Books of the Fall by Bloomberg “Mitman peppers this history with a wealth of fascinating details and interesting characters.”—Foreign Affairs “A fascinating and enlightening page-turner that uncovers Liberia’s often-overlooked importance in U.S. history.”—Foreign Policy“Calls into question Western ideas of progress, and powerfully traces the results of the Firestone experiment to the war and poverty that would wrack the nation.”—Shelf Awareness“Superbly crafted. . . . Empire of Rubber is primarily a portrait of power as it was and is exercised through American capital.”—Africa Is a Country“Gregg Mitman provides an accessible, compelling, and monumental account of the surprisingly American history of Liberia.”—Science for the People "A well-rendered and -documented tale of exploitation in the developing world." —Kirkus Reviews "[Empire of Rubber] documents the fragile arrangement between Firestone and the Liberian government that has existed for 95 years, surviving civil war and power plays on both sides, proving lucrative for some while causing great devastation with its racism and the depletion of natural resources.”—Booklist “A harrowing and richly detailed account of U.S. tire manufacturer Firestone’s exploitation of Liberian workers in the 20th century . . . Mitman marshals a wealth of material to make his case, which encompasses ecological injustice, racial capitalism, and medical racism. The result is a devastating exposé of the tensions between ‘the interests of white capital and the desire for Black self-determination.’” —Publishers Weekly (starred review) “With the Firestone archives closed to him, Gregg Mitman has to strain for a clear view of how Harvey Firestone transformed a small Liberian rubber plantation into a Goliath that broke a British monopoly on latex. But Mitman’s lack of access to company archives makes Empire of Rubber a better book. He finds plenty of Liberians and Americans, or the archives and accounts left by their predecessors and by dissident scholars, to fill in the blanks. The reader is left with a gem of a social history linking two countries stuck in uncomfortable embrace for well over a century.” —Paul Farmer, Kolokotrones University Professor and chair of Global Health and Social Medicine at Harvard University, and author of Fevers, Feuds, and Diamonds: Ebola and the Ravages of History “Empire of Rubber is at once an iconic story and utterly unique. In Mitman’s clear, complex, and compelling narrative, he provides privy to the measured and malevolent workings of the U.S. as an imperial formation. Mitman’s account . . . is told with erudition and grace in a powerful narrative that combines the political imaginaries and grounded conditions of racism, capitalism, and visionaries long at the heart of imperial democracies.” —Ann Laura Stoler, Willy Brandt Distinguished University Professor of Anthropology and Historical Studies and director, Institute for Critical Social Inquiry, New School for Social Research, and author of Duress: Imperial Durabilities in Our Times “Gregg Mitman has delivered a brilliant, compelling read. Empire of Rubber draws together the long history of commodity colonialism, the imperial roots of Liberia’s recent civil war, and the fraught relations between American medical institutions and racism at home and abroad. Empire of Rubber dramatizes intersectional thinking at its very best.” —Rob Nixon, Barron Family Professor of Environment and Humanities, Princeton University, and author of Slow Violence and the Environmentalism of the Poor “In this brilliantly rendered, epic tale of American racial capitalism in West Africa, Gregg Mitman details the profound and devastating effects of plantation agriculture. In the process he unearths the political and legal machinations of Firestone rubber in undermining Black sovereignty, and reveals the violence of corporate philanthropy in the guise of development.” —Julie Livingston, professor of history, and social and cultural analysis at New York University, MacArthur fellow, and author of Improvising Medicine“In this brilliant and powerfully moving narrative of the Firestone Tire Company’s activities in Liberia, Gregg Mitman provides an unprecedented account of the destructive power of racial capitalism on colonized bodies and ecologies . . . Empire of Rubber is unique in its exposition of the connection between the Firestone company and elite American universities and unrivaled in its account of the valiant fight Liberians put up to maintain their autonomy.”—Simon Gikandi, Robert Schirmer Professor of English, Princeton University, and author of Slavery and the Culture of Taste

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Book SynopsisThis book takes us back to the beginning of the 1980s against the background of the impending miners’ strike and the strained relationship between the unions and the Thatcher government. Caroline Barker Bennett recorded the experiences of twenty women industrial workers on Tyneside. The eldest of these women started work in 1934 and the youngest in 1981. These interviews are documented here and give a unique insight into the lives of working women at the time. Working as an industrial chaplain, Caroline got to know the women through visiting George Angus, an engineering company in Wallsend, and Louise Argyle, a women’s clothing co-operative, in Hebburn. These fascinating oral accounts document the changing conditions, struggles and everyday experiences of working in many different factories, shops and offices and are a valuable contribution to an important part of the region’s social history that is often overlooked.Table of ContentsIntroduction 1. Leaving School at Starting Work 2. Becoming Workers 3. Shop and Factory 4. Changing Jobs 5. Working in Engineering 6. A Way of Life that Went: The Colliery Shop 7. Experience as Supervisors 8. Views on Management and Trade Unions 9. The Clothing Industry 10. Working in a Co-operative Conclusion

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Book Synopsis'Highly persuasive ... a well-organised and solid dossier that alerts us to legalised chemical trickery.'Joanna Blythman, The Spectator'A bombshell book' Daily Mail'Eye-opening and important . . . a book full of righteous anger' Bee Wilson, from her ForewordDid you know that bacon, ham, hot dogs and salami are classified by the World Health Organization (WHO) as 'category 1 carcinogens'?Would you eat them if you knew they caused bowel cancer?Following ten years of detailed investigation, documentary film-maker Guillaume Coudray presents a powerful examination of the use of nitro-additives in meat. As he reveals, most mass-produced processed meats, and now even many 'artisanal' products, contain chemicals that react with meat to form cancer-causing compounds. He tells the full story of how, since the 1970s, the meat-processing industry has denied the health risks because these additives make curing cheaper and quicker, extending shelf life and giving meat a pleasing pink colour.These additives are, in fact, unnecessary. Parma ham has not contained them for nearly 30 years - and indeed all traditional cured meats were once produced without nitrate and nitrite. Progressive producers are now increasingly following that example.?Who Poisoned Your Bacon? - featuring a foreword by acclaimed food writer Bee Wilson - is the authoritative, gripping and scandalous story of big business flying in the face of scientific health warnings. It allows you to evaluate the risks, and carries a message of hope that things can change.Trade ReviewEye-opening and important ... a book full of righteous anger' * Bee Wilson, from her Foreword *A bombshell book. * Daily Mail *Highly persuasive ... a well-organised and solid dossier that alerts us to legalised chemical trickery. -- Joanna Blythman * Spectator *

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Book SynopsisFrom the beginning of the eighteenth century to the high water mark of the Victorian era, the world was transformed by a technological revolution the like of which had never been seen before. Inventors, businessmen, scientists, explorers all had their part to play in the story of the Industrial Revolution and in this Brief History Thomas Crump brings their story to life, and shows why it is a chapter in English history that can not be ignored.Previous praise for Thomas Crump's A Brief History of Science:'A serious and fully furnished history of science, from which anyone interested in the development of ideas . . . will greatly profit.' A. C. Grayling, Financial Times'Provides an enduring sense of the extraordinary ingenuity that defines our relationship with nature.' Guardian'An excellent account . . Crump writes with authority.' TLSTrade ReviewA clear and concise explanation of an unwieldy but fascinating subject. * Good Book Guide *

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Book SynopsisEveryone knows that antidepressant drugs are miracles of modern medicine. Professor Irving Kirsch knew this as well as anyone. But, as he discovered during his research, there is a problem with what everyone knows about antidepressant drugs. It isn't true.How did antidepressant drugs gain their reputation as a magic bullet for depression? And why has it taken so long for the story to become public? Answering these questions takes us to the point where the lines between clinical research and marketing disappear altogether.Using the Freedom of Information Act, Kirsch accessed clinical trials that were withheld, by drug companies, from the public and from the doctors who prescribe antidepressants. What he found, and what he documents here, promises to bring revolutionary change to the way our society perceives, and consumes, antidepressants.The Emperor's New Drugs exposes what we have failed to see before: depression is not caused by a chemical imbalance in the brain; antidepressants are significantly more dangerous than other forms of treatment and are only marginally more effective than placebos; and, there are other ways to combat depression, treatments that don't only include the empty promise of the antidepressant prescription.This is not a book about alternative medicine and its outlandish claims. This is a book about fantasy and wishful thinking in the heart of clinical medicine, about the seductions of myth, and the final stubbornness of facts.Trade ReviewA beautifully written, profoundly important book that is sure to shake up the psychiatric establishment and pharmaceutical industry... This book is long overdue and I hope that people will pay attention. Kudos to Dr. Kirsch! -- David D. Burns M.D., author of Feeling Good: The New Mood TherapyIrving Kirsch brilliantly documents a grim scandal of regulatory and clinical failures concerning antidepressants but also holds out hope -- David Healy, author of Let Them Eat Prozac: The Unhealthy Relationship Between the Pharmaceutical Industry and DepressionA terrific account of how optimism, greed and scientific incompetence have misled us about the nature of depression and the drugs we throw at it -- Druin Burch, author of Taking the MedicineWide scope, smooth delivery, and mastery of the data * www.popularscience.co.uk *A fascinating and disturbing book * Literary Review *

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Book SynopsisFort Dunlop, in the Erdington district of Birmingham, was the original tyre factory and main office of Dunlop Rubber which for many years was the jewel in the crown of the Dunlop empire. 'The Fort', as it was affectionately known locally, was built in 1916 and by 1954 the entire factory area employed 10,000 workers. At one time it was one of the largest factories in the world and employed a significant proportion of the local population, often whole families worked there. Gradually foreign imports led to Fort Dunlop's demise, large scale tyre production ceased and the factory finally closed in 2014 with production moved to Germany and France. This book, compiled by a former employee, is a look back at the history of Fort Dunlop through the recollections and memories of many other members of its workforce. What emerges is a very family orientated company which played a huge part in the lives of many people who worked there or lived nearby. The building itself still remains as an iconic landmark and reminder of 'The Fort' in its heyday.

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Book Synopsis

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Book Synopsis

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