Manufacturing industries Books
Goodheart-Wilcox Publisher CNC Programmer's Guide
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£131.71
Goodheart-Wilcox Publisher Industrial Maintenance and Mechatronics
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£164.00
Publications International, Ltd. Corvette: 70th Anniversary
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£28.48
Publications International, Ltd. Electric: The Power of the Future: Plug-In Sports
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£999.99
Publications International, Ltd. Bg 192p Muscle Cars Ws
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£13.67
Publications International, Ltd. 100 Years of American Cars 320 Pages
£29.92
Publications International, Ltd. Hypercars
£999.99
Counterpoint Owning the Sun: A People's History of Monopoly
Book SynopsisFor readers of Bad Blood and Empire of Pain, an authoritative look at monopoly medicine from the dawn of patents through the race for COVID-19 vaccines and how the privatization of public science has prioritized profits over peopleOwning the Sun tells the story of one of the most contentious fights in human history: the legal right to produce lifesaving medicines. Medical science began as a discipline geared toward the betterment of all human life, but the merging of research with intellectual property and the rise of the pharmaceutical industry warped and eventually undermined its ethical foundations. Since World War II, federally funded research has facilitated most major medical breakthroughs, yet these drugs are often wholly controlled by price-gouging corporations with growing international ambitions. Why does the U.S. government fund the development of medical science in the name of the public only to relinquish exclusive rights to drug companies, and how does such a system impoverish us, weaken our responses to crises, and, as in the cases of AIDS and COVID-19, put the world at risk?Outlining how generations of public health and science advocates have attempted to hold the line against Big Pharma and their allies in government, Alexander Zaitchik’s first-of-its-kind history documents the rise of privatized medicine in the United States and its subsequent globalization. From the controversial arrival of patent-wielding German drug firms in the late nineteenth century to present-day coordination between industry and philanthropic organizations—including the influential Bill & Melinda Gates Foundation—that stymie international efforts to vaccinate the world against COVID-19, Owning the Sun tells one of the most important and least understood histories of our time.
£16.16
Publications International, Ltd. Muscle Cars: High-Power, High-Performance
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£999.99
Publications International, Ltd. Classic Cars: 60 Years of Driving Excellence
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£999.99
Amicus Ink From Cotton to T-Shirts
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£9.49
Amicus Ink From Trees to Paper
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£9.49
Rockridge Press Ham Radio Technician Class Test Study Guide 2022
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£15.19
Goodheart-Wilcox Publisher Modern Welding
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£147.60
Goodheart-Wilcox Publisher Welding Print Reading
£123.50
Goodheart-Wilcox Publisher Modern Welding
Book Synopsis
£49.86
Reaktion Books Whats the Matter with Meat Food Controversies
Book SynopsisA salutary, hard-hitting critique of the meat-producing industry and its harmful effects, What's the Matter with Meat? exhorts consumers to resist the lure of cheap meat, governments to encourage alternative production systems, and the industry itself to amend its practices.
£999.99
Fonthill Media Ltd Boulton Paul Aircraft Since 1915
Book SynopsisThe ancient Norwich firm of Boulton & Paul were brought into aircraft construction in 1915, and quickly became one of the great innovators. They pioneered metal construction and built the frame of the largest aircraft ever built in Britain, the R.101 airship. The Overstrand, the last of their superlative medium bombers, was the first aircraft in the world to feature a power-operated gun turret, and after their move to Wolverhampton in 1936 and change of name to Boulton Paul Aircraft their gun turrets became a vital component of the war effort, not least in their own Defiant, which fought in the Battle of Britain and was the most successful night fighter in the dark nights of the Blitz. Their post-war Balliol trainer was the World’s first single-engine turboprop and their last production aircraft, because the technology of their gun turrets was translated into their world lead as manufacturers of power operated control units, and then fly-by-wire. Becoming part of the Dowty Group and later GE Aviation, their advanced aerospace product line is now invested in the firm of Moog, still in Wolverhampton, still innovating.Table of Contents1 Company History: The Days before the Aeroplane; 2 The First World War; 3 The Aftermath of the War; 4 The P.71A Feederliner; 5 The Sale of the Aircraft Division; 6 The P.75 Overstrand; 7 The Electro-Hydraulic Gun Turret; 8 The Move to Wolverhampton; 9 The P.82 Defiant; 10 Turret Development; 11 Remote-Control and Radar-Guided Guns; 12 Norwich Resumes Production; 13 Further Fighter Projects; 14 Naval Aircraft; 15 The Balliol; 16 Further Trainer Projects; 17 Experimental Aircraft; 18 Sub-Contract Work; 19 Powered Flying Control Units; 20 The Merger with Dowty; 21 The Sidestrand in No. 101 Squadron Service; 22 Sidestrand Development; 23 The Overstrand in RAF Service; 24 Production Build-up; 25 The Battle of Britain; 26 New Tactics; 27 Radar Warfare and Air-Sea Rescue; 28 Target Towing; 29 Training on Defiants; 30 Experimental Flying; Appendix I: Aircraft Built Under Licence; Appendix II: Surviving Boulton Paul-built Aircraft; Appendix III: Boulton Paul Annual Production; Appendix IV: Boulton Paul Gun Turrets; Appendix V: Canberra and Lightning Conversions; Appendix VI: Powered Flying Control Units and Other Equipment P-Series Numbers.
£42.75
Fonthill Media Ltd Off Target: American Guided Bombs, Missiles and
Book SynopsisEvery week the TV news highlights the routine use of drones and guided missiles against terrorist enemies and the recreational use of drones has become commonplace. The Nazi WWII development of guided missiles and bombs is often given credit for America's Cold War success in this realm. However, it was during that war that America, and the Air Force, in particular, also began the development of systems and weapons that laid the foundation for today's technology. 'Off Target' relates in detail the then "Secret" research, development, and combat employment of these early guided bombs, missiles, and drones from 1917 to 1948. Using formerly Secret/Confidential manuals, reports, microfilm print outs, and photos, collected over 40 years, author Wolf, gives the air war historian and enthusiast a detailed look at this unknown topic that progressed from biplane drones to sophisticated post-WWII guided missiles. Among the subjects discussed are Sperry's aerial torpedo and the Kettering "Bug" of WWI to WWII's early rudimentary GB Series Glide Bombs to the more sophisticated VB Series that evolved from radio, heat, light, or television guidance. The Aphrodite/Joseph Kennedy B-17, BQ, TDR, and target drones are discussed as are the SWOD, GLOMB, GORGON, and JB Jet bomb series.Table of ContentsAcknowledgments; Foreword; Chapter 1: Pilotless Weapons: Early Development 1917-Pearl Harbor; Fathers of Remote Control; Nicola Tesla; Archibald Lowe; Sperry Aerial Torpedo/Flying Bomb, Kettering Aerial Torpedo 'Bug'; The British Queen Controlled Aircraft Influence the American Aerial Torpedo; Aerial Torpedo Resurrected Using Commercial Aircraft; General Motors A-1 (GMA-1); Chapter 2: Guided Bombs; AAF GB Series Glide Bomb; AAF VB Series Vertical Bombs; Chapter 3: Guided Missiles; 'Dragon'; 'EMR'; US Navy Development of Television Controlled Missiles; 'Robin'; SWOD (Special Weapons Ordnance Device) Series; 'Pelican'; 'Falcon'; 'Moth'; 'PMB' 'Bat'/SWOD Mk 9; 'Kingfisher'; 'Gorgon' Series; 'Gargoyle' Series; JB: Jet Bomb Series; JB-1; JB-2; JB-3; JB-4 through -9; JB-10; 'Project Bumblebee': The First SAM Missiles; 'Lark'; 'Little Joe'; 'Project Bumblebee' Ramjet Development; 'Talos' and 'Terrier'; Chapter 4: Drones Before Drones: 1935-1950; Target Drones; GL-1/2/3; Radioplane; Radioplane Models; Structure, Equipment, and Systems; A-1 through 8; PQ series; 'Katydid' Assault Drones; 'Aphrodite'; 'Anvil'; 'Castor'; 'Willie Orphan'; XBQ-1/XBQ-2/XBQ-3 ; Post-War Surplus Aircraft Drones; 'Crossroads'; Post-War QB-17 Drones; Post-War F6F Hellcat Drones; Chapter 5: US Navy Drone Program Development; History; TDNs and TDRs Described; Interstate XBDR-1; Chapter 6: 'GLOMB' (Glider Bomb) Series; XLNT and XLRN; LBE/LBP/LBT ; BDR; AAF 'GLOMB' Projects; Chapter 7: Conclusions on the American Guided Missile Program: 1917-1950; Bibliography; Index.
£42.75
Fonthill Media Ltd R. J. Mitchell: To the Spitfire
Book SynopsisR. J. Mitchell at Supermarine is the definitive account of the life of Britain’s best-known aeronautical engineer. Shelton calls upon unpublished letters, extensive press accounts, and updated material from his previous publications, concentrating particularly on the harsh conditions of Mitchell’s apprentice years, the precarious state of the aircraft firm he joined, and moments of good fortune of which he took advantage. He was a ‘chancer’ as well as a methodical developer of, mainly, slow flying seaplanes. Mitchell’s progress from draughtsman, with no formal training in aeronautical design, to internationally known chief designer is charted through a chronological study of his designs, revealing a formidable work ethic with a complex personality that combined ‘dreams and common sense’. It will also be shown how the success of his high-speed Schneider Trophy designs propelled him reluctantly into public attention and how his anxiety for his pilots’ safety matched an equal concern that his designs should not let down an expectant nation. Later expectations on him to produce a ‘killer fighter’ were equally daunting, and the outcome was often uncertain, but details of colleagues’ accounts highlight the essential and unique contribution of R.J.’s experience and drive to the eventual appearance of the iconic Spitfire.Table of ContentsIntroduction – No Ordinary Engineer; Normacot to Woolston; Establishing Himself; Early Designs and the Schneider Trophy; Early Military Designs and a Racer; Mixed Fortunes; Large, Medium, and Small Designs; A Turning Point; Becoming ‘R.J.’; Consolidation and International Success; Schneider Trophy Domination; A Gamble with Rolls-Royce; The Air Yacht and the Giant; Winning the Schneider Trophy Outright; His Last Flying Boats; His First Spitfire; The Real Spitfire Emerges; K5054; ‘It’s All Over’; After Mitchell.
£38.00
Countryside Books Memories of the Lancashire Aircraft Industry
Book SynopsisThe Blackpool Aviation week in 1909 marked the beginning. Early pioneers performed a number of flying feats which were rewarded with prizes given by the Daily Mail and the then Manchester Guardian. After this Henry Greg Melly set up a flying school on Freshfield beach at Formby and A V Roe founded his AVRO company. Meanwhile, English Electric decided to open up an aircraft building firm based at Samlesbury near Preston. They produced the Hampden and Halifax bombers used during the Second World War. Ron Freethy's well researched book also includes many firsthand accounts provided by local people from their own memories and those of their parents. These bring the story alive and, combined with many photographs, create a lasting record of the county's place in British aviation history.
£999.99
ISTE Ltd and John Wiley & Sons Inc The Marketing of Technology Intensive Products
Book SynopsisThis book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.Table of ContentsPreface xv Introduction and Overview xix Part 1. Generating Value from Innovation 1 Chapter 1. The New Operating Context 3 1.1. Where the future can be invented 3 1.2. Understanding the new world 3 1.3. From shortage of resources to a surplus of abundance 5 1.4. Three economic eras, three marketing attitudes 6 Chapter 2. A Few Key Points a Technical Manager Should Know 9 2.1. The only sure thing about innovation is that it is about change 9 2.2. Change is about the organization itself 10 2.3. What are they? 10 2.4. The intimate relationship between innovation and competition 11 2.5. To be good technically is valuable for the enterprise only if it is also good at marketing 12 2.6. Marketing reinvents industry 14 2.7. Diffusion of innovation is a non-linear phenomenon 15 2.8. As a consequence, models must deal with discontinuity 16 2.9. Modern society favors a culture of earliness 16 2.10. Keeping afloat with derivatives 17 2.11. Make a journey to get from idea to market 17 2.12. As old problems get new solutions, old markets get new products 18 2.13. New problems that affect market issues 20 Chapter 3. Understanding the Customer 27 3.1. The changing role of the salesman 27 3.2. Needs and wants in the future: how do we assess them? 28 3.3. Some possible sources 28 Chapter 4. Business Models: the Engines of the New Economy 29 4.1. The role of the salesman 29 4.2. Purpose and value of a business model 30 4.3. The notion of business modeling has evolved 31 4.4. Some principles for designing business models 58 4.5. Three business model archetypes 63 Chapter 5. Basic Models in High-Tech Marketing 79 5.1. Recasting the basic model curves 79 5.2. Additional comments 89 5.3. How long does each phase last? 90 5.4. Navigating the bell curve is not as direct as sequencing tasks 91 5.5. Visionaries and pragmatists 92 5.6. Product value drifts into added services 93 5.7. Some easy mistakes 93 5.8. Some final thoughts and conclusions 95 Chapter 6. Bridging People, Markets and Technologies 97 6.1. Segmentation 97 6.2. The user chain, direct and indirect users 98 Part 2. Marketing Technology Intensive Products, Services and Processes 103 Chapter 7. The New Operating Context 105 7.1. Where the future can be invented 105 7.2. Success or failure? Technology marketing in the real world as told by three leading historical examples 107 7.3. Summing up 109 7.4. Checklists for technology marketing in the real world 110 7.5. Market study 112 Chapter 8. Marketing Plans 123 8.1. Introduction 123 8.2. A marketing plan template framework 123 Chapter 9. Pricing 127 9.1. The black art of pricing 127 9.2. A first method for pricing (an interesting historical example) 128 9.3. Six pricing methods and their use 129 9.4. Mark-up or cost-plus pricing 129 9.5. Going rate pricing 130 9.6. Target return pricing 130 9.7. Added value pricing 130 9.8. Perceived value pricing 131 9.9. Company pricing policies 131 9.10. Sales force acceptability 131 9.11. Price elasticity 132 9.12. Tips for pricing 133 9.13. Summary on pricing 133 Chapter 10. Distribution 135 10.1. Introduction: what are distribution structures? 135 10.2. Example: the IBM case 136 10.3. Approaching distribution issues 137 10.4. Who’s who in the supply/distribution system? 139 10.5. Which distribution structures apply to high technology products? 140 10.6. Managing various channels for value 142 Chapter 11. Business Plans 145 11.1. Introduction 145 11.2. Business plan framework 146 Part 3. Managing Your Environment 153 Chapter 12. The Sales World 155 12.1. Selection, training and management of sales staff 155 12.2. Selection of sales staff 157 12.3. A framework for sales training in the advanced technology field 158 12.4. Development of sales plans 160 Chapter 13. Funding Your Projects 167 13.1. Introduction: the need for funds 167 13.2. Sources of finance 170 13.3. Approaching the investor 172 13.4. The business plan 173 13.5. Raising capital requires good timing and attitudes 175 Chapter 14. Partnering and Outsourcing 179 14.1. Introduction 179 14.2. What is partnership? 180 14.3. Identification of required skills 180 14.4. Horizontal collaboration 181 14.5. Vertical collaboration 181 14.6. Circular collaboration 181 14.7. Values and criteria that guide the industrial relationship for partnership 181 14.8. The management of partnership 182 14.9. Some rules for strategic alliances 183 Chapter 15. Management Issues for the Next Decade 187 15.1. Where the future can be invented 187 15.2. Competition replaced by partnership emulation models? 188 15.3. Beyond the World Wide Web 189 15.4. The contribution of the sciences of complexity 190 15.5. Business webs or experience webs? 191 15.6. Conclusion 192 Appendices 193 Appendix A. Conducting Market Research 195 Appendix B. Agenda for a Possible Sales Course 201 Appendix C. A Quick Introduction to Pareto Analysis 207 Appendix D. Commentary on Intellectual Property Rights 211 Appendix E. Standardization in the Knowledge Society 217 Appendix F. Branding 219 Glossary of Terms 223 Bibliography 225 Index 229
£132.00
Dietrich Reimer Textiles Entwerfen in Serie: Nahtlosigkeit ALS
Book Synopsis
£46.55
Vandenhoeck & Ruprecht Mahr Exactly
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£33.49
Campus Verlag Clariant Clareant: The Beginnings of a Specialty
Book SynopsisFrom its very beginning, the specialty chemicals group Clariant has been in a continual process of transformation. This, the first book-length study of the company, gives an insightful account of its historical foundations, starting with the successful merger between the two major corporations that would become Clariant: Sandoz and Hoechst. Drawing on eyewitness accounts and interviews, Anna Balint shows that Clariant, with bold plans for the future, draws its lessons from history.
£999.99
V&R unipress GmbH Marketingtexte aus translationswissenschaftlicher
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£81.49
World Health Organization WHO Study Group on Tobacco Product Regulation:
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£32.47
World Health Organization Evaluation of Certain Food Additives:
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£42.38
World Health Organization Evaluation of certain food contaminants:
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£41.68
World Health Organization WHO Expert Committee on Specifications for
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£53.19
World Health Organization WHO Expert Committee on Biological
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£52.28
World Health Organization WHO Expert Committee on Specifications for
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£42.75
World Health Organization WHO Expert Committee on Biological
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£52.28
World Health Organization WHO Expert Committee on Biological
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£52.00
World Health Organization International Code of Marketing of Breast-milk
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£9.65
World Health Organization WHO Training Modules on Good Manufacturing
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£60.47
World Health Organization Guideline: Sugars Intake for Adults and Children
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£23.17
World Health Organization Fao/Who Expert Meeting on the Application of
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£32.79
World Health Organization Selection and application of methods for the
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£25.65
World Health Organization Safety Evaluation of Certain Food Additives and
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£73.54
World Health Organization Toxicological evaluation of certain veterinary
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£33.19
World Health Organization Safety evaluation of certain food additives
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£33.76
World Health Organization Safety Evaluation of Certain Food Additives:
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£43.67
World Health Organization Safety evaluation of certain food additives
Book Synopsis
£34.50
World Health Organization Toxicological evaluation of certain veterinary
Book Synopsis
£34.00
World Health Organization Safety evaluation of certain food additives and
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£85.50
WHO Regional Office for South East Asia Implications of the Agreement on South Asian Free
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£13.70
Goodheart-Wilcox Publisher Welding Fundamentals
£999.99
